pro_cee'd Press Information _English_ - KME - 22 Feb - MotorShow

Kia Kia pro_cee’d
pro_cee’d
Press Information
78 th International Motor Show
Geneva, March 2008
Kia Motors Europe GmbH, Theodor-Heuss-Allee 11 60486 Frankfurt,
Germany, Tel +49 (0) 69 850 928 352 www.kiamotors.com

GENEVA MOTOR SHOW 2008
New Kia pro_cee’d changes consumers’ minds
The World Premiere of the new Kia pro_cee’d three-door hatchback at the
Frankfurt Show last September, marked the expansion of the popular Kia cee’d
family into a three-model range. Now the pro_cee’d is on sale all across
Europe, changing consumers’ minds and attracting a new group of customers to
the Kia brand.
Longer, lower and lighter than its five-door hatchback sister car, the three-door
pro_cee’d brings more style and more sportiness to the C-segment marketplace
and is destined to broaden the appeal of the cee’d and achieve thousands of
‘conquest’ sales for Kia.
“The new Kia pro_cee’d offers consumers sensationally stylish looks with a truly
sporty feel to the driving experience, while also retaining most of the attributes
of the popular cee’d five-door hatchback – including excellent practicality and
versatility,” enthuses Mr Paul Willis, COO Kia Motors Europe.
“With performance, ride and handling that is even more responsive than the
five-door, the pro_cee’d is available with the same wide choice of engines and
specifications as its sister car. I think pro_cee’d is truly a great looking car and
we know for certain that it will delight existing Kia customers and attract
numerous European consumers who find three-door cars particularly attractive
and who have not yet considered our brand.”

Despite its sporty appearance and lower roofline, the 4.25-metre long pro_cee’d
has an unusually long wheelbase and offers class-leading passenger and
luggage space, plus highly competitive levels of equipment and state-of-the-art
active and passive safety. Customers in Europe can choose from a line-up of
19 pro_cee’d cars, with three equipment levels (LX, EX and TX), five engines,
with manual or automatic transmissions, and an extensive range of optional
equipment (depending on individual markets).
Kia cee’d exterior dimensions (mm)
Length Wheelbase Width* Height
Kia cee’d 5-door 4235 2650 1790 1480
Kia cee’d S’ Wagon 4470 2650 1790 1525**
Kia pro_cee’d 4250 2650 1790 1450
*excluding door mirrors. **including roof rails
Distinctive styling with a cee’d family theme
Thanks to its early conception in the cee’d family creative process, the
pro_cee’d has ‘stand-alone’ good looks despite a large degree of commonality
with other cee’d models, beneath the exterior skin.
“It is a completely resolved design, with only the bonnet and front wings carried
over from the five-door, and features unique exterior panels to create its own
distinctive style,” comments Gregory Guillaume, Kia Motors Europe Chief
Designer. “We wanted to make pro_cee’d as ‘sporty’ as a cee’d could possibly
be, while still remaining a member of our cee’d family.”
Because the Kia cee’d family of three models was conceived simultaneously,
the new pro_cee’d three-door hatchback has the same in-depth engineering
integrity as the five-door hatchback and the wagon. A total of 15 mm longer

than the five-door, the pro_cee’d has longer overhangs – by 10 mm at the front
and 5 mm at the rear.
Although the pro_cee’d roofline is 30 mm lower than its hatchback sibling, the
2650 mm wheelbase is retained, so the cabin has most of the cee’d’s proven
practicality and versatility, with generous legroom and shoulder room. The
new roofline and sloping C-pillar design bring about a small reduction in
headroom – down 30 mm in front and 40 mm in the rear, but two 1.70-metre
adults can sit comfortably in the rear.
Kia cee’d interior dimensions (mm)
Head room F/R Leg room F/R Shoulder room F/R
Kia cee’d 5-door 1020 / 980 1105 / 900 1410 / 1385
Kia cee’d Sporty wagon 1020 / 995 1105 / 900 1410 / 1385
Kia pro_cee’d 990 / 940 1105 / 900 1410 / 1360
Luggage capacity is also generous for this type of vehicle, totalling 340 litres –
loaded up to the bottom of the rear windows and including 55 litres of storage in
moulded trays beneath the floor, fitted as standard – just like the hatchback and
the Sporty Wagon. The total capacity with the rear seats folded is class-
competitive and only slightly down on the five-door cee’d hatchback.
Kia cee’d luggage capacity (litres)
Seats upright Rear seats folded
Kia cee’d 5-door 340 1300
Kia cee’d Sporty Wagon 534 1664
Kia pro_cee’d 340 1210

Three models introduce the ‘qualitative revolution’
The launch of the Kia cee’d family (five-door hatchback, five-door Sporty Wagon
and three-door pro_cee’d) marks a major turning point in Kia’s history. The
bringing of this trio to the marketplace is the start of a new era. They are the
first-ever Kia cars designed and manufactured in Europe and are already
introducing a qualitative revolution for the brand.
The highest standards of engineering and the European-style aesthetics have
been applied to every aspect of the cee’d creative process. Such is the quality
and durability of cars manufactured at the new purpose-built Kia factory at Zilina
in Slovakia, that every cee’d sold in Europe is backed by a unique 7-
Year/150,000 km Kia warranty.
STYLING & STRUCTURE
Longer, lower, bolder look for new pro_cee’d
“We wanted to make pro_cee’d as ‘sporty’ as a cee’d could possibly be, while
still remaining a member of our cee’d family,” explains Gregory Guillaume, Chief
Designer Kia Motors Europe. “We are proud that the appearance of the
production car remains so close to the concept we showed at the Paris Motor
Show in 2006 and only the frameless doors have been dropped.
The three-door, Kia pro_cee’d is such a comprehensive re-working of the cee’d
design theme that only the bonnet and the front wing panels are carried over
from the five-door. All other exterior panels are new and exclusive to this
model. However, like its family siblings, pro_cee’d has a similar ‘tough not
rough’ appearance, combining strongly solid forms with sensitively flowing lines,
jewel-like detailing and a broad stance.

“With the pro_cee’d production car we have communicated sportiness mostly
through the car’s exterior design,” continues Guillaume. “At the front, we have
extended the nose by 10 mm and pulled down the mass by introducing a
shallower grille, new-style headlamps, a wider, lower bumper with a prominent
lip spoiler, a deeper central air intake that is wider at the bottom than the top
and larger fog lights set into elliptical depressions.
“The profile makes pro_cee’d truly distinctive. While the windscreen angle is
unchanged, the screen is much shallower and the vehicle height is reduced by
30 mm. The cant rail above the door and side window is deeper. The doors,
which are 245 mm longer than the pro_cee’d’s 5-door cousin, have a unique
design that highlights the sporty character of this model. The beltline rises
much more steeply towards the rear. To ‘sit’ the car even more securely on
the road, the blade-shaped swage line has a sharper section and both the top
and bottom edges rise at the rear, blending into the wheel arch.
“The side window, C-Pillar and tailgate spoiler are of course all new and
although the rear screen is steeply raked, rear headroom remains good and the
trunk capacity is unchanged. The rear wing panels are pulled in a little
(compared with the 5-door) so the rear wheel arches appear to protrude further
from the main body – although the overall width is unchanged,” comments
Guillaume.
“At the rear, the side beltline tracks the outside edge of the all-new jewel-like
rear lamp cluster and flows seamlessly into and around the rear bumper which
is extended by 5 mm. This flow is echoed by a crisp crease line between the
metal edge of the tailgate and the rear screen. This subtle stress line wraps
around the inside edge of the light clusters, seeming to push them outwards,

making the car look wider. Flow lines are also created by the rear wheel arch
and rear bumper with corner ridges that pick-up on the swage lines. Unlike
other cee’d models, the exhaust tailpipe on the pro_cee’d is boldly displayed,”
concludes Guillaume.
Under the guidance of Guillaume, pro_cee’d was styled by a dedicated
multinational Kia design team in Germany, assisted by a design team in Korea.
Like other members of the family, the third cee’d model is exclusively tailored to
meet the requirements of the European C-segment and the tastes of European
consumers.
World-class wind tunnel hones pro_cee’d aerodynamics
The final look of the production pro_cee’d was developed from European
designs in Kia’s world-class full-size aero-acoustic wind tunnel at the Namyang
R&D Centre in Korea. The pro_cee’d has a smooth exterior, with elegant
detailing and no unnecessary features, which results in significantly improved
aerodynamics.
The 4250 mm long three-door hatchback, which is 15 mm longer than the five-
door, with 10 mm greater overhang (875 mm) at the front and 5 mm (725 mm)
at the rear, has highly competitive drag and lift coefficients. Its aerodynamic
drag figure is Cd 0.33 (same as the cee’d 5-door) – bettering Golf and Focus,
while its lift coefficient figure is a class-best result. A low lift coefficient
enhances vehicle stability at high speeds.
High-tech, lower-weight body structure
Beneath its stylish exterior, Kia’s new pro_cee’d benefits from a bodyshell that
has been engineered to achieve exceptionally high torsional (twisting) stiffness,

which delivers a host of benefits in terms of handling, ride quality, durability,
refinement and safety.
The all-new bodyshell that Kia has engineered for the pro_cee’d uses a high
percentage of high tensile-strength steel (67%) for structurally critical
components (to save weight and to increase torsional stiffness), while more
than 87% of the bodyshell is made from galvanised anti-corrosion steel.
Model-for-model, the new pro_cee’d weighs a significant 84 kg (maximum) less
than the equivalent five-door version.
Finite element analysis was performed to conduct simulated crash testing and
to arrive at the optimal structural design. Kia’s engineers created a final
pro_cee’d bodyshell that surpasses its design goals in terms of resistance to
both twisting forces (torsional rigidity) and longitudinal bending forces (flexural
rigidity).
To enhance the bodyshell’s ability to resist corrosion, every cee’d is subjected
to a new Rotation Dipping Painting method installed at the Zilina factory. This
process takes each bodyshell and rotates it through a forward somersault while
immersed in the tank, ensuring the optimum coating thickness on every surface,
throughout the entire shell.
INTERIOR
Deeply impressive quality and craftsmanship
The interior of each member of the Kia cee’d family has been designed and
developed to the highest standards to fully demonstrate the brand’s growing

‘power to surprise’ and to produce cars which are perfectly in tune with
European consumers’ tastes and needs.
Now, 14 months after the cee’d five-door first went on sale, Kia’s senior
executives and its many dealers know that when customers first step into a
pro_cee’d they are going to be deeply impressed by its style, execution, quality,
materials, fit and finish.
“There are several unique aspects to the experience of sitting in the three-door
pro_cee’d,” enthuses David Labrosse, Manager Product Planning, Kia R&D
Centre, Russelsheim. “The shallower windscreen, lower roof lining and wider
doors with their slimmer glass house, all create a very special ambience inside
this cee’d.
“There are also numerous features that are carried over from the cee’d family,
because they have been proven to work so successfully. The pro_cee’d
presents customers with closely matched materials, soft-touch surfaces and
high quality fabrics, made in Europe, to suit local tastes.
“The pro_cee’d gives consumers multiple choices and enables them to create
their own interiors, their own atmosphere and achieve a degree of
personalization that is not often possible in the C-segment,” concludes
Labrosse.
So successful was the cee’d five-door interior design that many of that model’s
features and attributes are carried-over to the pro_cee’d. Key differences are
the lower roofline, larger front doors and redesigned rear seat.

The lower roofline inevitably reduces headroom, but pro_cee’d still offers
customers class-competitive interior space, with front headroom of 990 mm and
940 mm of rear headroom. Thanks to the long wheelbase (2650 mm) and
generous dimensions from the foot pedals to the rear seat hip-point, interior
space in the pro_cee’d can accommodate four large adults, or a family of five, in
real comfort.
The new pro_cee’d three-door model offers the following interior space,
Front Rear
Head room 990 mm 940 mm
Leg room 1105 mm 900 mm
Shoulder room 1410 mm 1360 mm
The larger pro_cee’d front door hinges feature three ‘detentes’ (including two
intermediate steps at 25 and 50 degrees) – the last position is an extra-wide 70
degrees so that the greater angle, combined with the 245 mm larger door length
(1340 mm long compared to 1095 mm long on the 5-door) ensures good access
to the rear seats.
This access is aided by new front seats with a handle on top of the backrest
which can be used to tilt the backrest forwards and slide the seat forwards in
one smooth operation. Both front seats are fitted with a ‘memory’ mechanism
so that they can be returned to their original position after passengers have
boarded or exited the pro_cee’d.
These multi-adjustable front seats have wide cushions and backrests to offer
superior support with generous proportions to accommodate drivers and
passengers of all shapes and sizes. Adjustable lumbar support is available on
both driver and passenger seats.

To boost practicality in the three-door pro_cee’d, Kia’s designers re-styled the
rear seat cushion and re-engineered the 60/40 split backrest so that it is easy to
release and fold down with no need to remove the headrestraints. The
resulting load floor offers excellent luggage capacity for this class of vehicle – a
total of 340 litres with the rear seats upright and 1210 litres with them folded.
Like those found in the cee’d five-door, the pro_cee’d features immensely
practical under-floor storage trays in the load area.
Cool styling and numerous choices
The clean, modern, sporty and elegant design theme that characterises the
exterior of Kia pro_cee’d is replicated throughout the interior.
The pro_cee’d presents customers with the opportunity to choose between
three trim/equipment levels, four interior concepts, four centre stack styles and
seven different fabrics – depending on model – just like other cee’d models.
The four interior concepts are Basic, Rainbow (in Blue or Blush), Classic and
Sporty. The centre stack can be finished in Black, Silver, Blue or Blush. The
interior trim choices include: five fabrics – Grey, Blue, Blush, Classic, Sporty
and two leathers, Grey and Black.
Driver-focused cockpit and controls
The pro_cee’d driver can enjoy the feeling of a ‘compact and sporty’ cockpit
with its shallower windscreen, thick-rimmed, three-spoke steering wheel, sporty
three-dial instrument cluster beneath a tightly curved cowling and centre stack
angled towards the driver. All the controls are ergonomically designed to place

them within easy reach of the driver’s hands and the overall layout has true
elegance.
The instrument cluster has a ‘high-tech’ appearance, with the large central
speedometer flanked by a rev-counter (to the left) and water temperature and
fuel gauges to the right. The dial graphics are detailed, precise and clear,
while the ‘high-tech’ look is enhanced by the use of red-orange illumination for
the dials, audio equipment and switch gear.
‘Floating’ centre stack feature
The stylish centre stack is a key visual feature of the interior design and can be
ordered with one of five different finishes. Designed so that it appears to ‘float’
beside the driver, it features a tailor-made RDS audio system, and unusually it
is flanked by four large air vents – rather than the more commonly-found two.
The centre stack sweeps down to meet the floor console which houses an
oddments tray (with USB, AUX and iPod connections on EX and TX trims), gear
selector and hand-brake lever, twin cup-holders and large-capacity storage box.
TRIMS & OPTIONS
Generous, top-quality equipment as standard
The new Kia pro_cee’d range presents C-segment customers in Europe with a
top quality, generously equipped vehicle as standard, while also offering a wide
range of optional equipment.
“The new three-door pro_cee’d greatly extends the multiple-choice equipment
policy that Kia firstly introduced with the cee’d five-door, by adding a third body

style to the model mix,” explained Paul Willis, COO Kia Motors Europe. “Like
its siblings, pro_cee’d is available with three equipment levels, plus four interior
concepts, five interior colour-schemes, 12 exterior colours and a much wider
range of optional extras – so that each customer can create a ‘personalised’
vehicle to suit their own needs and tastes.”
Standard equipment on LX models includes: front, side and curtain airbags,
speed-sensing automatic door locks, head restraints and three-point seat belts
for all five occupants, central locking, electric front windows, four-speaker audio
system with audio controls on the steering wheel and integrated information
cluster with trip computer.
Buyers of the EX models benefit from additional or upgraded equipment
including: black bezel headlamps, electric door mirrors, projection front fog
lamps, manual air-conditioning, keyless entry and anti-theft alarm, integrated
‘active’ head restraints for the front seats plus adjustable lumbar support, centre
console with storage and armrest, twin front tweeter speakers, and USB, AUX
and iPod connections.
The range-topping TX models feature ESP and BAS, fully automatic air-
conditioning, electrically adjustable, heated and folding door mirrors and
(optional in some markets), leather pack interior and sports pack. The Sports
Pack comprises 17-inch alloy wheels with 225/45 R17 tyres, stiffer dampers,
sport-concept interior trim (with ‘tyre-track’ pattern fabric and silver stitching,
plus alloy pedals and stainless-steel door-scuff plates.

Broad selection of options
Kia expects many pro_cee’d owners will find the options list attractive and will
select extra equipment for their cars. Kia offers a choice of five styles of alloy
wheel, 10 metallic exterior colours, solar glass and rain-repellent ‘hydrophobic’
glass by Saint-Gobain, powered sunroof with safety sensor, three-stage front
seat warmers, integrated Sat-Nav and in-dash 6-CD changer, plus Leather and
Sport ‘packs’ and a range of ‘Rainbow’ and ‘Classic’ interior trim choices.
Top-quality audio performance
The Kia cee’d family of cars was the brand’s first to be fitted with a purpose-built,
top quality audio entertainment system, specifically tailored to fit the new centre
console design. It features RDS and delivers genuine high-performance
sounds. Every pro_cee’d car has the audio controls mounted on the steering
wheel.
All cee’d family models come with an RDS radio/single CD player with MP3
compatibility and speed rated volume control, and four audio speakers – one in
each door. Both the EX and TX models gain two front tweeters for a total of
six, plus USB (Universal Serial Bus), AUX and iPod connections in the centre
console. The iPod connection lets cee’d owners play their favourite music
through the car’s speaker system.
All models are fitted with a roof-mounted antenna and available audio options
include an in-dash 6-CD changer and turn-by-turn integrated satellite navigation
system with pan-Europe Map-CD supplied by Navtec.

PERFORMANCE
Advanced diesel and gasoline powertrains
“With the style and sport oriented pro_cee’d, we are expecting that a larger
percentage of customers, up to 20%, will order the 2.0-litre gasoline or diesel
model, with manual transmission, with many of them also ordering the 17-inch
wheels which come with stiffer dampers as standard. This combination will
perfectly match the sporty character the latest cee’d derivative,” comments
Gregory Guillaume, Chief Designer Kia Motors Europe. “As with other cee’d
family models, pro_cee’d buyers are able to select the combination of engine
and transmission that most closely matches their lifestyle and motoring habits.”
For its new pro_cee’d, Kia is presenting customers the full choice of cee’d
family powertrains – five Euro4 compliant engines and three transmissions, as
offered in the five-door hatchback and Sporty Wagon models. Top speeds are
similar to the five-door hatchback model, ranging from 206-to-172 kph.
Benefiting from a maximum weight reduction of 84 kg across the model range,
the pro_cee’d accelerates more rapidly, delivering acceleration times (to 100
kph) from 10.1 to 13.5 seconds – compared to a 10.3 to 13.8 seconds spread
for the five-door model.
Power outputs cover a 90 ps to 143 ps range, including the popular, advanced
and highly responsive 1.6-litre, 115 ps diesel engine – designed and engineered
at Kia’s ‘centre of diesel excellence’ within the R&D Centre at Russelsheim, and
manufactured by Kia in Slovakia. Fuel consumption figures range over a 4.5 to
7.7 litres/100 km span, while CO2 figures vary between 119 and 184 g/km.

To suit local taxation requirements, some of the pro_cee’d engines are available
in certain markets with lowered maximum power. Good drivability will be
largely maintained as the robust torque outputs of these engines are
undiminished.
Highly responsive, low consumption diesel
One of the most popular engine choices for pro_cee’d buyers is expected to be
the all-new 1.6-litre CRDi 16-valve diesel engine. This modern DOHC unit
features an electrically actuated variable geometry turbocharger (VGT) to
ensure lively performance and clean emissions. Its power and torque figures
are highly competitive – 115 ps (84.6 kW) and 255 Nm. This engine is mated
to a five-speed manual transmission as standard with a four-speed automatic
available as an option (depending on market).
Diesel pro_cee’d customers demanding higher performance can specify Kia’s
Korean-built 2.0-litre CRDi diesel engine. This SOHC 16-valve CRDi unit also
features second-generation common-rail technology, plus a VGT to generate
140 ps (103 kW) and 305 Nm of torque. This engine comes with a single
transmission choice; a fuel-stretching high top ratio six-speed manual as
standard.
As with other cee’d models, a ‘lower-power’ version of both diesel engines is
offered in some markets for local taxation reasons. The low 1.6 produces 90
ps (66.2 kW), while the low 2.0 gives 135 ps (99.3 kW) of power.
Choice of three gasoline engines
Kia pro_cee’d customers can also to order their car with one of three class-
competitive 16-valve gasoline engines (1.4, 1.6 and 2.0-litres) – all fitted with

performance-boosting upgraded electronic multi-point fuel injection and
continuously variable valve timing (CVVT). All three engines are supplied with
a five-speed manual transmission as standard.
The 1.4-litre engine generates a maximum power output of 109 ps (80.2 kW),
while the 1.6-litre unit produces 126 ps (92.7 kW). For the ultimate gasoline
pro_cee’d performance, Kia’s compact DOHC 1975 cc gasoline engine creates
a maximum of 143 ps (105.2 kW).
Smooth-shifting with the optional Automatic
Although the standard transmission on pro_cee’d is a manual, two gasoline
models (the 1.6 and 2.0 versions) and one diesel (the 1.6 high-power) are
available with automatic transmission as an extra-cost option, although only a
small percentage of overall sales are expected to be automatics.
The pro_cee’d automatic is a four-speed gearbox, which allows fully automatic
operation, or manual selection of 3rd and 4th gears (simply by moving the lever
left-or-right in the selector gate) and first or second gear when terrain or
conditions demand restricting driving to a low ratio.
The automatic features an electronic controller, which monitors a range of
parameters, ensuring safe gear changes with excellent shift quality, and also
adapts the transmission’s characteristics to suit an individual’s driving style.
Kia pro_cee’d Powertrains
Type Capacity / Power / Torque Transmission
Diesel
1.6 / 115 ps / 255 Nm 5-sp or 4-sp Auto
1.6* / 90 ps / 235 Nm 5-sp

2.0 / 140 ps / 305 Nm 6-sp
2.0* / 135 ps / 305 Nm 6-sp
-----------------------------------------------------------------------------------------------
Gasoline
1.4 / 109 ps / 137.3 Nm 5-sp
1.4* / 105 ps / 137.3 Nm 5-sp
1.6 / 126 ps / 154 Nm 5-sp or 4-sp Auto
1.6* / 115 ps / 154 Nm 5-sp or 4-sp Auto
2.0 / 143 ps / 186.3 Nm 5-sp or 4-sp Auto
* lower-power versions for some markets to suit local tax regulations.
CHASSIS & RUNNING GEAR
Fine-tuned mechanical components
Like the cee’d hatchback and wagon, the new pro_cee’d is fitted with fully
independent, sub-frame-mounted, front and rear suspension systems,
engineered by Kia’s chassis specialists in Germany and designed to deliver
crisp, responsive handling and a supple, comfortable ride on European roads.
“The suspension geometry set up and the spring/damper rates we have
developed for the cee’d family through extensive testing on European roads,
have been well received by both media and customers,” commented Michael
Lugert, Manager Vehicle Evaluation, Kia Europe R&D Centre.
“Compared to the other cee’d models, the suspension of the pro_cee’d has
been retuned for even more agility in order to underline the truly sporty exterior
design. No changes have been made to the dampers on most models, but as
the pro_cee’d weighs less than the five-door hatchback cee’d, the car has a
more sporty feel to its ride. This more ‘sporty’ ride, is enhanced by the fitting of

a larger diameter rear anti-roll bar (up from 14 mm to 15 mm for 1.4 and 1.6
gasoline models, and from 15 mm to 16 mm for the 2.0 gasoline and all diesels
models), which is stiffer and reduces understeer to deliver even more dynamic
handling in corners.
“On models with the 17-inch alloy wheel and lower profile 225/45 R17 tyre
package, the stiffer anti-roll bar is combined with dampers that are 8% stiffer
and special software for the electric power steering which gives more
assistance at low speed and less at high speed. We expect this optional
variant to be a particularly popular choice on the three-door pro_cee’d models,”
concluded Lugert.
The MacPherson strut front suspension features a broad-based lower arm and
a negative camber angle (0.5 degrees) for greater cornering stability under all
conditions. The multi-link rear suspension employs 1.0 degrees of negative
camber and is mounted on a compact transverse sub-frame, with the shock
absorbers and coil springs mounted separately for improved ride quality and
minimal intrusion into the trunk.
The same cee’d family choice of standard 15-inch steel and 16-inch alloy
wheels is available for pro_cee’d – all shod exclusively with Michelin tyres. All
cee’d derivatives come with a steel space-saver spare wheel – located in the
trunk floor well.

To save fuel and enable speed-sensitive control of the power steering, the
pro_cee’d also has Kia’s latest MDPS (motor driven power steering) system.
With this new system, parking manoeuvres and town driving are easier, while
high speed handling is more precise. The gearing ratio of the steering remains
the same for all wheel and tyre variants, and is fine-tuned to deliver good ‘feel’
under all driving conditions.
Kia’s MDPS system in the pro_cee’d gives a fuel saving of 3% compared to
conventional hydraulic assistance.
SAFETY
Six airbags as standard, boost pro_cee’d safety
While developing the three-door pro_cee’d, Kia’s engineers worked hard to
ensure that this new cee’d derivative is one of the safest cars in the C-segment
– and its five-door sister car has achieved a 5-Star EuroNCAP safety rating.
Now pro_cee’d has the highest levels of active and passive safety, to fully
satisfy the ever-increasing consumer expectations of modern car design.
Active safety includes ESP availability
Every member of the cee’d family is fully equipped to avoid potential accident
situations and handle the hazards of everyday motoring. Proven technology in
accident avoidance is ESP (Electronic Stability Program) and every pro_cee’d
TX model features this system as standard. Buyers of both LX and EX models
can order ESP as an option. This system comes together with TCS (all-speed
Traction Control System) and BAS (emergency Brake Assistance System).
ESP is fully automatic and operates at all times, while offering a multitude of

enefits. It improves stability under heavy braking, restores directional control
during a potential skid, enhances grip in wet and icy conditions, and ensures
superior traction during hard acceleration.
Like every member of the cee’d family, all pro_cee’d models have a powerful
all-disc braking system featuring ABS anti-lock with EBD electronic brake force
distribution. This system brings the pro_cee’d to a complete stop in 39.5
metres from a speed of 100 kph – matching the very best braking performance
in the C-segment.
Additional ‘active safety’ options
Three available options can boost active safety even further for the pro_cee’d
owners. Innovative ‘hydrophobic’ glass can be specified for all door and side
glass. Coated with a water repellent film, the hydrophobic glass enhances
safety by encouraging rain to flow away quickly, leaving the driver with greatly
improved visibility. The pro_cee’d’s rear parking assist system has four
sensors. It enhances safety during low-speed parking manoeuvres by alerting
the driver to an obstruction with an audible alarm while reversing. A TPMS
(Tyre Pressure Monitoring System) triggers an instrument cluster display
indicating if a tyre has low pressure or is punctured.
Maximum ‘passive safety’ for maximum protection
If a collision is unavoidable, new Kia pro_cee’d is engineered to safeguard the
occupants with a range of passive safety measures as standard – starting with
a robust bodyshell.
State-of-the-art computer-aided design was employed by Kia engineers,
together with ‘closed loop’ engineering techniques, to create the pro_cee’d

three-door bodyshell structure that matches the cee’d 5-door and the Sporty
Wagon for strength. Featuring high-strength steel in key areas, the bodyshell
is designed to offer occupants good protection in front, side, rear and roll-over
accidents.
Every pro_cee’d model is equipped as standard with an integrated Safety
Restraint System (SRS) consisting of dual front airbags, front side airbags,
seatbelt pretensioners and belt load-limiters. In addition, pro_cee’d features
full-length curtain airbags, protecting the occupants in both seat rows.
All the safety systems work together to provide optimum occupant protection.
If an impact is detected, a signal is relayed to all the airbags and to the seatbelt
pretensioners, activating them if appropriate. The passenger side front airbag
features an on-off switch so it can be deactivated if small children in a safety-
seat occupies that position in the car.
On EX and TX models, both front seats are equipped with an integrated ‘active’
head restraint as standard. This head restraint moves forwards and upwards
during a rear impact collision to protect the seat occupant from whiplash injuries.
The system is available on LX models as an option. All pro_cee’d models are
fitted with two ISOFIX anchor points and Top Tether anchorages in the outside
positions of the rear seat for the attachment of appropriate child safety seats
and restraints.
Security and peace of mind
Vehicle security is important for personal safety and each new pro_cee’d is
comprehensively equipped to deter and resist thieves. Central locking is
standard on all models, with speed-sensing automatic locking. Keyless entry

and an anti-theft alarm and dash-top security lamp are standard on EX and TX
models.
Every pro_cee’d engine is fitted with an advanced electronic immobiliser that
was developed in tandem with Thatcham Motor Insurance Repair Research
Centre in the UK, and targets a top-level anti-theft protection rating. Every
model has a ‘battery saver’ to preventing draining of the battery.
MARKETING
Maximising customer choice with a third cee’d model
Two core themes behind the introduction of the Kia cee’d five-door hatchback
and Sporty Wagon are continued and further developed with the launch of the
Kia pro_cee’d – maximum customer choice and product sensuality.
“The introduction of the three-door model is in itself a major boost to maximising
Kia customer choice,” explains Paul Willis, COO Kia Motors Europe.
“pro_cee’d is expected to appeal to consumers who would not consider buying
a five-door hatchback, and until the availability of this new model would never
have entertained the idea of buying a Kia.
“With pro_cee’d we are anticipating Germany, Spain and the UK to generate the
highest demand, closely followed by Italy and France. In terms of model mix,
the 1.6-litre versions (gasoline and diesel) are expected to be the biggest sellers
(about one third), but demand for the 2-litre models and for the 17-inch wheel
and sportier suspension option is predicted to rise to around 20%,” observes
Willis.

Targeting the latest cee’d model at a specific group of consumers, Kia’s design
teams have created the pro_cee’d to ‘satisfy all senses’. Adapting the cee’d
core theme of sensuality, the designers were determined that pro_cee’d will be
especially attractive to see, nice to touch and even greater fun to drive.
High-performance entertainment
Ensuring that pro-cee’d will be great fun to ride in, as well as to drive, as
standard, all three-door models (LX, EX and TX) come with a purpose-built
RDS radio/single CD player, with MP3 compatibility, and four audio speakers,
plus audio controls on the steering wheel.
Both the EX and TX models have USB and AUX iPod®* connections in the
centre console, so pro_cee’d owners can play their favourite music through the
car’s speakers.
Revolutionary Kia 7-Year Warranty
In Europe, the new Kia pro_cee’d comes with the same extended warranty
package as the five-door hatchback and the Sporty Wagon of cee’d models. In
fact, every Kia in the cee’d family marketed by Kia Motors Europe will benefit
from a unique 7-year/150,000 kilometre Kia warranty. The ‘best’ new vehicle
warranty ever offered in Europe, the Kia warranty is free and transferable to
subsequent owners.
“Thanks to the high quality of vehicles coming from Kia’s brand-new facility in
Slovakia, Kia is demonstrating its commitment to maximum customer
satisfaction and lowered costs of vehicle ownership, by offering this
revolutionary warranty. Kia views this warranty as an important long-term
customer relations measure,” adds Willis.

Three models boost Kia sales in Europe
“When we launched the Kia cee’d hatchback we knew it was going to be Kia’s
best-ever challenger for C-segment honours in the European marketplace,”
asserts COO Willis. “After the first press drives in late 2006, media reaction
was overwhelmingly positive and even before the cee’d five-door hatchback
went on sale in January 2007, we had more than 17,000 pre-orders for our new
model.”
Since that first launch of cee’d, Kia delivered more than 72,000 five-door and
cee’d wagon models in Western Europe during 2007.
“I think the cee’d really is a great car – a Kia that looks better, feels better and
drives better than ever before,” continues Willis. “More and more consumers,
once they have seen it, touched it, sampled its performance and learned about
its 7-year warranty, are convinced that a decision to buy a Kia cee’d car is
indeed the right choice.
“Now we have the three-door pro_cee’d which is an even more rewarding drive
and expands the appeal of the Kia brand into a whole new area of the C-
segment market. This is a sensationally good looking car and one which is
getting both the press and public taking notice – proving once again that we
have ‘The Power to Surprise,” concluded Willis.

Kia pro_cee’d – 19-model line up for European Market*
Diesel
1.6-litre CRDi VGT
LX manual EX manual TX manual
---- EX automatic TX automatic
2.0-litre CRDi VGT
----- EX 6-sp manual TX 6-sp manual
--------------------------------------------------------------------------------------------------------------
Gasoline
1.4-litre DOHC CVVT
LX manual EX manual -----
1.6-litre DOHC CVVT
LX manual EX manual TX manual
LX automatic EX automatic TX automatic
2.0-litre DOHC CVVT
----- EX manual TX manual
----- EX automatic TX automatic
-------------------------------------------------------------------------------------------------------------
* The Kia factory in Zilina, Slovakia is manufacturing a total of 19 pro-cee’d derivatives,
but the model line-up may vary country-to-country, depending on local market
requirements. Please check the final pro-cee’d line-up in your country with your local
Kia PR.

TECHNICAL SPECIFICATIONS
Kia pro_cee’d
Body & Chassis
Three-door, five-seater hatchback, with all-steel unitary body-chassis construction.
Choice of five* transversely-mounted engines driving the front wheels via a five-speed
or six-speed manual gearbox or a four-speed automatic transmission (depending on
model).
Diesel Engines
2.0 CRDi Diesel 140 ps (135 ps)*
Type Single-overhead camshaft, four-cylinder, with VGT
Capacity 2.0-litres, 1991 cc
Max power 140 ps (103 kW) @ 4000 rpm
Max torque 305 Nm (31.0 kg.m) @ 1800-2500 rpm
Emissions class Euro Stage 4
1.6 CRDi Diesel 115 ps (90 ps)*
Type Double-overhead camshaft, four-cylinder, with VGT
Capacity 1.6-litres, 1582 cc
Max power 115 ps (84.6 kW) @ 4,000 rpm
Max torque 255 Nm (26.0 kg.m) @ 1900-2750 rpm
Emissions class Euro Stage 4
* For local taxation reasons, a lower-power (135 ps) version of the 2.0 VGT diesel and
(90
ps) version of the 1.6 VGT will be offered in some markets.
Gasoline Engines
2.0 Gasoline 143 ps
Type Double-overhead camshaft, four-cylinder, with CVVT
Capacity 2.0-litres, 1975 cc
Max power 143 ps (105.2 kW) @ 6000 rpm
Max torque 186.3 Nm (19.0 kg.m) @ 4600 rpm
Emissions class Euro Stage 4/3

1.6 Gasoline 126 ps (115 ps)*
Type Double-overhead camshaft, four-cylinder, with CVVT
Capacity 1.6-litres, 1591 cc
Max power 126 ps (92.7 kW) @ 6300 rpm
Max torque 154 Nm (15.7 kg.m) @ 4200 rpm
Emissions class Euro Stage 4/3
1.4 Gasoline 109 ps (105 ps)*
Type Double-overhead camshaft, four-cylinder, with CVVT
Capacity 1.4-litres, 1396 cc
Max power 109 ps (80.2 kW) @ 6200 rpm
Max torque 137.3 Nm (14.0 kg.m) @ 5000 rpm
Emissions class Euro Stage 4/3
* For local taxation reasons, a lower-power (115 ps) version of the 1.6 gasoline and
(105 ps) version of the 1.4 will be offered in some markets.
Transmissions
2.0 Diesel 1.6 Diesel
Manual 6-sp 5-sp
Automatic ---- 4-sp (high-power only)
2.0 Gasoline 1.6 Gasoline 1.4 Gasoline
Manual 5-sp 5-sp 5-sp
Automatic 4-sp 4-sp ----
Suspension & Damping*
Front
Rear
Steering
Fully independent by MacPherson Struts, with coil springs and gas-filled
shock absorbers. Anti-roll stabiliser bar.
Fully independent compact multi-link rear axle, with coil springs and
gas-filled shock absorbers. Anti-roll stabiliser bar.
*models with 17-inch wheels are equipped with 8% stiffer ‘sport’ dampers
Type MDPS electric power-assisted rack and pinion
Gearing 2.69 turns lock-to-lock (most models)
2.58 turns lock-to-lock (2.0 Diesel and models with 17-inch
wheels)
Turning Circle 5.17 metres / 5.4 metres (2.0 D / 17-inch wheels)

Brakes
Power Single 10-inch booster
Front / Rear 280 x 26 mm ventilated discs / 262 x 10 mm solid discs
ABS 4-Channel anti-lock system with EBD
ESP / BAS Standard on TX, optional on other models
Wheels & Tyres
Standard (LX) Steel 15 in x 5.5J inch 185/65 R15 Michelin tyres
Standard (EX) Steel 15 in x 5.5J inch 195/65 R15 Michelin tyres
Standard (TX) Alloy 17 in x 7.0J inch 225/45 R17 Michelin tyres
Options
EX and TX Alloy 16 in x 6.0J inch 205/55 R16 Michelin tyres
Spare
Alloy 17 in x 7.0J inch 225/45 R17 Michelin tyres
Standard Space-saver, temporary wheel and tyre (all models)
DIMENSIONS
Exterior mm
Overall length 4250
Overall width 1790 (excluding door mirrors)
Overall height 1450
Wheelbase 2650
Front track 1546-to-1528 (depending on wheel/tyre combination)
Rear track 1544-to-1527 (depending on wheel/tyre combination)
Interior mm
Front Rear
Headroom 990 940
Legroom 1105 900
Shoulder room 1410 1360
Capacities
Fuel tank 53 litres
Luggage (VDA) 340 litres (all seats upright)
1210 litres (rear seatback folded)

Weights (manual models)
2.0 Diesel 1.6 Diesel High 1.6 Diesel Low
Curb weight (kg) 1440 1358 1358
Gross weight 1920 1860 1860
2.0 Gasoline 1.6 Gasoline 1.4 Gasoline
Curb weight (kg) 1337 1257 1257
Gross weight 1820 1750 1750
Performance (manual models)
2.0 Diesel 1.6 Diesel High 1.6 Diesel Low
Top speed / kph 205 189 172
0-to-100 kph / sec 10.1 11.4 13.5
Fuel consumption litre/100 km
Combined cycle 5.5 4.7 4.5
CO2 g/km 145 125 119
2.0 Gasoline 1.6 Gasoline 1.4 Gasoline
Top speed / kph 206 192 187
0-to-100 kph / sec 10.3 10.8 11.4
Fuel consumption litre/100 km
Combined cycle 7.1 6.4 6.1
CO2 g/km 170 152 145
SPRING 2008