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2012 Line-up - MotorShow

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Intro | Table Of Contents<br />

04-05<br />

Potenza<br />

06-07<br />

Turanza<br />

Your Journey, Our Passion<br />

08-09<br />

Ecopia<br />

10-11<br />

Dueler<br />

12-13<br />

Duravis<br />

Everything we do at Bridgestone is about ensuring the s<strong>up</strong>erior safety, performance<br />

and reliability of our tyres. Because everything you do on the road depends on them.<br />

So whatever your destination, whatever the conditions, count on Bridgestone<br />

to get you there. It’s our passion.<br />

2<br />

14<br />

Tyre Safety<br />

Tyre Safety | RFT | Sport | Eco Tyre Safety | RFT | Sport | Ecology<br />

15<br />

Run-Flat Tyres<br />

16<br />

Motorsport<br />

Our environmental commitment:<br />

We are determined to s<strong>up</strong>port current and future generations as they strive to preserve<br />

the environment. We aim to inspire ever higher levels of public trust and employee pride.<br />

Our dedication to health, safety and the environment resonates throughout all our business<br />

activities, as 17<br />

we work towards a sustainable society.<br />

Future development:<br />

Designing a Ecology<br />

unique tyre for unique vehicles. An unique tyre that offers more mileage and<br />

reduces the fuel consumption while s<strong>up</strong>porting electric vehicle specific characteristics. Our<br />

ongoing development and strive for perfection represent our founder's statement to serve<br />

society with s<strong>up</strong>erior quality.<br />

EU labelling:<br />

The tyre label regulation has been introduced (mandatory from<br />

Nov 1st <strong>2012</strong>) with the goal to increase the safety, environmental<br />

and economic efficiency of road transport by promoting fuel-<br />

B B<br />

efficient and safe tyres with low noise levels. This regulation allows<br />

end-users to make more informed choices when purchasing tyres<br />

by considering this information along with other factors normally<br />

considered during the purchasing decision process.<br />

72 dB<br />

1222/2009 - C1<br />

17<br />

Intro | Table Of Contents<br />

3

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