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<strong>News</strong> For The <strong>Gaming</strong> World February 2008<br />

Player Reaction<br />

To The eBay Slot:<br />

‘I GOTTA Play<br />

THAT Game’<br />

Five New AVP ® Models<br />

Turbo-Charge Your Floor<br />

Math And Innovation: The Key Ingredients<br />

For Great Games<br />

Network Systems Now:<br />

Innovations & Updates


<strong>IGT</strong> Marketing/Slot Line<br />

9295 Prototype Drive<br />

Reno, NV 89521<br />

or E-mail to:<br />

Heidi.Littenberg@<strong>IGT</strong>.<strong>com</strong><br />

Slot Line ®<br />

February 2008<br />

Editor:<br />

Heidi Littenberg<br />

Creative Director:<br />

Kevin Melahn<br />

Graphic Designer:<br />

Mark Salinas<br />

Senior Photographer:<br />

Peter Walker<br />

Contributing Writers:<br />

Beth Braun<br />

Julie Brown<br />

Tracy Burgener<br />

Brian Dillon<br />

Dawn Fournier<br />

Anita Good<br />

Jan Harris<br />

Jaclyn March<br />

Daunya McElrath<br />

Chrisie Yabu Scott<br />

Rick Sorensen<br />

2008 <strong>IGT</strong> Events<br />

April<br />

22 – 23 NIGA<br />

San Diego, CA<br />

May<br />

7 – 8 Southern <strong>Gaming</strong> Summit<br />

Biloxi, MS<br />

18 – 21 Great Plains/MIGA<br />

Prior Lake, MN<br />

19 – 20 Eastern <strong>Gaming</strong> Congress<br />

Atlantic City, NJ<br />

20 – 22 <strong>Gaming</strong> Technology Summit<br />

Las Vegas, NV<br />

June<br />

3 – 5 G2E Asia<br />

Macau, China<br />

24 – 25 New York <strong>Gaming</strong> Summit<br />

Saratoga Springs, NY<br />

From the Editor’s Desk<br />

“The Right Vision. Right now & for<br />

the future.” At the most recent Global<br />

<strong>Gaming</strong> Expo (G2E), you saw how <strong>IGT</strong><br />

is bringing our vision to market.<br />

You saw it in our new machine models.<br />

In just a few short months, we’ll have<br />

five new AVP ® machines available for<br />

purchase – the biggest such rollout<br />

in <strong>IGT</strong>’s history. It’s a significant<br />

achievement, bringing state-of-the-art<br />

technology to market in an array of<br />

stunning new styles (see Page 46 for<br />

more information). Customers lined<br />

up to see and experience the new<br />

models at G2E and the feedback was<br />

overwhelmingly positive. In addition to<br />

providing a great game play experience<br />

for the player, these lightning fast<br />

machines provide the processing<br />

horsepower you need to be prepared<br />

for the server-based gaming revolution,<br />

which is just around the corner.<br />

You saw it in our Network Systems<br />

product offerings. Our award-winning<br />

sb Service Window, sb Floor<br />

Manager and EZ Pay ® Smart Card<br />

products leverage the <strong>com</strong>bined<br />

power of AVP ® technology and the<br />

open network (see Page 28 for more<br />

information). Soon, you’ll be able to<br />

harness this powerful <strong>com</strong>bination of<br />

machine and system to take your floor,<br />

and your operation, to a whole new<br />

level.<br />

You saw it in our interoperability<br />

demonstrations – a new wave of<br />

collaboration and innovation with <strong>IGT</strong><br />

and Atronic’s Server-Assisted <strong>Gaming</strong><br />

(SAG) concept, and <strong>IGT</strong> and Paltronics’<br />

signage/system interoperability<br />

demonstration, proving that the<br />

open network provides products and<br />

services that have never been seen<br />

in the industry before. We strongly<br />

believe that these kinds of efforts are<br />

the wave of the future, so much so that<br />

our Global Technology & Interoperability<br />

Center is now open. The center<br />

further enables industry advancement,<br />

because any gaming vendor or<br />

operator can book time to test product<br />

<strong>com</strong>patibility with other products using<br />

the <strong>Gaming</strong> Sandards Associaton (GSA)<br />

protocols (see page 51 for information).<br />

You saw it in our Indiana Jones: The<br />

Last Crusade game, featuring SMLD<br />

AVP ® Multi-Layer Display technology<br />

from PureDepth, Inc. This game is not<br />

only visually appealing and fun to play,<br />

it demonstrates the framework for<br />

downloadable spinning reel games – a<br />

key <strong>com</strong>ponent of the gaming floor of<br />

the future.<br />

You saw it in our first-to-market<br />

innovations. The spinning reel and<br />

video slot game play features available<br />

in 2008 – two-level progressives,<br />

horizontal expanding wild symbols,<br />

new wagering concepts – are the<br />

result of “out of the box” thinking and<br />

your direct input (see Page 8 for more<br />

information).<br />

You’ve read and heard a lot about the<br />

future of the industry. You saw <strong>IGT</strong>’s<br />

vision for the future at G2E. We’re<br />

excited to say that in 2008, you can<br />

start bringing the future to your floor.


8 – What’s Hot<br />

New slot and video slot<br />

innovations are set to take<br />

the industry by storm.<br />

24 – Native America<br />

New regulations and<br />

the impact on<br />

gaming nationwide.<br />

46 – New AVP ® Models<br />

Five new Advanced Video<br />

Platform models are set to<br />

release this year.<br />

20 – Barcrest USA<br />

New games feature exciting<br />

top-box bonus action.<br />

25 – Class II And<br />

Central Determination<br />

New games add action to<br />

Bingo game play.<br />

48 – Table Game<br />

Products<br />

Exciting electronic table<br />

game options put players in<br />

the thick of the action.<br />

3<br />

21 – Instant Bingo<br />

Look for more games based<br />

on our most popular<br />

Class III games.<br />

26 – Network Systems<br />

Prepare to be floored by our<br />

server-based<br />

gaming offerings.<br />

50 – <strong>IGT</strong> <strong>News</strong><br />

Meet Jack Angelo, <strong>IGT</strong>’s<br />

Vice President of Systems<br />

Customer Services.<br />

22 – Video Poker<br />

The Wheel Poker ®<br />

game – the next hot video<br />

poker trend.<br />

36 – MegaJackpots ®<br />

Hot games and big-name<br />

brands bring excitement to<br />

your floor.<br />

4 – Featured Product<br />

The eBay Video Slot offers players<br />

that winning feeling.


eBay <br />

Video Slots<br />

Exclaiming, ‘I HAVE<br />

The brand name that revolutionized global online<br />

<strong>com</strong>merce will extend its entertainment reach to casinos<br />

with the impending launch of <strong>IGT</strong>’s eBay video slot.<br />

There will be instant brand recognition and an “I HAVE to<br />

play THAT game!” reaction when players see this game for<br />

the first time.<br />

Five enormous, 40-inch, big-screen reels will establish<br />

the eBay video slot’s powerful presence and will then<br />

intensify the excitement of the eBay Group Play<br />

Free Spins bonus. Banked in groups of<br />

five machines – either freestanding<br />

or against a wall – the screens and<br />

machines <strong>com</strong>bine to create the<br />

appearance of one incredible giant<br />

slot game with oversized reels. Two<br />

banks of five machines each can be<br />

positioned back-to-back, to add more<br />

players to the bidding and betting<br />

frenzy of the <strong>com</strong>munity bonus event.<br />

“The eBay brand has had<br />

tremendous staying power, and just<br />

about all of us have visited their web site<br />

at least once,” said Tom O’Brien, Director<br />

of MegaJackpots ® Product Management<br />

for <strong>IGT</strong>. “We think the <strong>com</strong>bination of the<br />

eBay brand and the game’s amazing design<br />

will really capture players’ imaginations.”<br />

O’Brien said the game really “wowed”<br />

customers at the 2007 Global <strong>Gaming</strong><br />

Expo: “This game drew a huge crowd. The<br />

branding, design and game play made it a<br />

package that everyone couldn’t help but<br />

notice. We believe the game captures the<br />

energy people feel when they win an eBay<br />

listing, so it should translate to the gaming<br />

environment very well.”<br />

In the Group Play Free Spins Bonus, wins<br />

are multiplied based on wagering levels.<br />

With MultiWay ® wagering in the eBay<br />

Fashion game, players have 243 ways to<br />

win and can wager up to 250 credits per<br />

game. Mix in some positions of the eBay<br />

Collectibles game for variety, and players can<br />

choose a 25-payline multiplier option for thrills<br />

generated by wild and scatter symbol action,<br />

and 250-credit max bets. Either Group Play<br />

bonus assures all players involved 10 free<br />

spins, good times with the other players, and<br />

genuine eBay excitement.<br />

To be eligible for the <strong>com</strong>munity bonus, a player must<br />

bet the maximum number of lines or ways available,<br />

plus make a side bet of 25 credits times the line bet<br />

4


Will Have Players<br />

to play THAT game!’<br />

5<br />

or multiplier. The player can play any line bet or bet multiplier<br />

and still be eligible for the bonus, but the larger the wager,<br />

the larger the potential rewards.<br />

“The eBay-themed product actually came out better<br />

than our original vision for it,” said Jean Venneman, Senior<br />

Vice President of Product Development. “This is our first<br />

game on the new G22 (Game King ® AVP ®<br />

Widescreen Slant) model. The game package<br />

maximizes technology from an LCD vendor<br />

that lets us offer a greater visual<br />

representation using the five 42-inch<br />

LCDs in the signage. However,<br />

playing the free spins bonus<br />

collectively is what really makes this<br />

game innovative and fun”.<br />

“We believe that players will be<br />

instantly attracted to the globally<br />

recognized eBay brand. Then the<br />

presentation package and bonus<br />

reels are an innovation that we hope<br />

players will be drawn to, over and over<br />

again,” Venneman added. “And the free<br />

spins <strong>com</strong>munity bonus itself will be a huge<br />

attraction because all players will be sharing<br />

the same bonus experience. Because it’s not a<br />

progressive game, there’s a lot of denomination<br />

flexibility for the operator. And it’s the first<br />

MegaJackpots ® product to offer the Easy<br />

Bet wagering option.” With this option, the<br />

game plays all paylines and players select<br />

the amount to wager per payline.<br />

“A project of this scale requires many<br />

pieces, and seeing them <strong>com</strong>e together<br />

gradually over several months was really<br />

enjoyable,” said Eric Nelson, lead game<br />

designer for the eBay product. “Working<br />

on a game concept and package that’s<br />

never been done by <strong>IGT</strong> or been seen in<br />

the market was exciting for the whole<br />

development team. And viewing the<br />

full-scale prototype for the first time was<br />

an eye-popping moment; we then truly<br />

realized the potential and magnitude of<br />

this project.”<br />

“We see a lot of similarity between people<br />

who like auctions and people who like<br />

to play slots: they like to have fun” said<br />

Kip Knight, Vice President of Marketing<br />

for eBay. “eBay is part of pop culture and our<br />

everyday lives. We’re in such good <strong>com</strong>pany in the<br />

slot world with Wheel of Fortune ® , Indiana Jones<br />

and Star Wars. They’re all great brands and icons<br />

of pop culture. Knight added, “Humans like to trade


with each other”. Our term for that is ‘social <strong>com</strong>merce,’<br />

and it brings people together. The ‘gotta play it’ factor in<br />

this game is an outgrowth of <strong>IGT</strong>’s thorough understanding<br />

of eBay. The game’s blend of <strong>com</strong>munity play, art and<br />

technology makes it feel like eBay to me.”<br />

“It was so cool to see the eBay product in person for the<br />

first time at G2E, and you couldn’t miss seeing it in the <strong>IGT</strong><br />

booth,” said Michael Robinson, Senior Manager, Marketing<br />

Partnerships and Promotions. “I love the color scheme<br />

that <strong>IGT</strong>’s designers built into it, and I love watching people<br />

play it; they were obviously engaged with it and<br />

having fun”.<br />

“The eBay video slot was two years in the making, and<br />

it’s been an interesting journey for us to create something<br />

off-line,“ Robinson added. “The out<strong>com</strong>e has produced an<br />

amazing product.”<br />

6


“The eBay video slot was two years in<br />

the making, and it’s been an interesting<br />

journey for us to create something off-line.<br />

The out<strong>com</strong>e has produced an amazing<br />

product.”<br />

– Michael Robinson, Senior Manager,<br />

Marketing and Promotions, eBay Inc.<br />

<strong>IGT</strong>’s eBay game design team at the 2007 Global <strong>Gaming</strong> Expo.<br />

7


What’s Hot At <strong>IGT</strong> – Standard Products<br />

<strong>IGT</strong> Game Math And Innovation Are Covering The Wide<br />

Range Of Player Preferences<br />

As the gaming market matures and player preferences<br />

change, <strong>IGT</strong> is thinking outside the box to meet the<br />

demands of its customers around the world. With a wide<br />

variety of players ranging from aggressive risk takers to<br />

occasional gamblers seeking a fun experience and lower<br />

risk, one size or one type of game definitely doesn’t fit all.<br />

<strong>IGT</strong> has long been recognized as an industry leader with<br />

its gaming solutions. Although the <strong>com</strong>pany has pioneered<br />

many of the most innovative themes on casino floors<br />

today, the <strong>com</strong>pany changed its video development<br />

strategy to better suit changing player preferences. And<br />

the gaming world is taking notice.<br />

Ryan Griffin, <strong>IGT</strong> Product Manager for Standard<br />

Products, is excited about the future.<br />

“We talked extensively to our customers and listened<br />

to their wants and needs,” said Ryan Griffin, <strong>IGT</strong> Product<br />

Manager for Standard Products. “As a result, we focused<br />

first and foremost on game math, then innovative features,<br />

branded visuals and sound to improve our players’<br />

experience. We also revamped our testing program to<br />

provide meaningful <strong>com</strong>petitive data on configurations,<br />

math, and betting models that are most attractive<br />

to players.”<br />

Designing for the True Gambler’s Experience<br />

“In general, as video slot players be<strong>com</strong>e more<br />

experienced and be<strong>com</strong>e more aggressive in their betting<br />

strategy and preferences, they don’t care about the special<br />

bonus transitions and all the fluff,” said Griffin. “Most want<br />

8<br />

a sustaining ride, they want to get in the bonus, and they<br />

expect to win something. Then they want to get back<br />

to the game as quickly as possible. They want a more<br />

<strong>com</strong>fortable base game experience like they get with our<br />

Wolf Run ® and White Orchid ® Video Slots, as well as our<br />

Da Vinci Diamonds ® Video Slots featuring Tumbling Reels ® .<br />

It’s simple. They understand it. They have a good potential<br />

reward. And that feels good to a majority of the<br />

players today.”<br />

Although these types of games appeal to a majority of<br />

players, there is also a segment of the market that chases<br />

bonuses. “They don’t care as much about a sustainable<br />

base game ride,” said Griffin. “They are willing to tough<br />

it out in hopes of a bigger, more rewarding bonus. Our<br />

Eastern Sun Video Slot displayed at last year’s G2E show<br />

was designed with this type of player in mind.”<br />

Current trends in gaming show that most players tend to<br />

cover all paylines. As a result, <strong>IGT</strong> has developed a host of<br />

innovative spinning reel and video slot themes, many with<br />

high paylines, reels and denominations.


“Our high-payline video games are very popular, said<br />

Griffin. “Players understand that if they cover all the lines,<br />

they get more action out of the game.”<br />

Griffin also said that most other manufacturers have<br />

moved away from developing new nickel, quarter and<br />

dollar specific denomination video slots. <strong>IGT</strong> took this<br />

opportunity to fill a niche.<br />

“<strong>IGT</strong> made a pledge to customers to develop and offer not<br />

only high-denomination games such as our Valhalla Video<br />

Slots and our up-<strong>com</strong>ing Chinese Treasure Video Slots,<br />

but innovative low-denomination games such as White<br />

Orchid ® Video Slots”, said Griffin. “And we’re delivering<br />

on that promise.”<br />

Another change <strong>IGT</strong> made to its game library was to create<br />

clones of select video slot themes. A cloned game involves<br />

repurposing a math model from one game to create a<br />

new theme.<br />

“For years, we’ve had phenomenal success with our<br />

spinning reel slot clones, but never did them for our<br />

video slots,” said Griffin. “In the video slot realm, many<br />

games emphasized entertainment and each was its own<br />

masterpiece. We’re now designing for a true<br />

gambler’s experience.”<br />

<strong>IGT</strong> recently released a suite of Wolf Run ® Video Slot<br />

clones which include: Desert Spirit Video Slots; Lil’<br />

Lady Video Slots; Lion Dance Video Slots; and Mayan<br />

Riches Video Slots. These 5-reel, 50-payline, 400-credit<br />

themes feature sophisticated graphics, stacked wilds and a<br />

retriggering free games bonus. All four are performing very<br />

well across North America, ranging from 1.5X to 2X above<br />

testing zone averages which <strong>com</strong>prise all of the leading<br />

manufacturers’ games.<br />

Another highly successful game is White Orchid ® Video<br />

Slots, a clone of <strong>IGT</strong>’s Treasures of Troy ® Video Slots. White<br />

Orchid ® Video Slots offers independent reels, a retriggering<br />

free games bonus, and the Bettor Chance additional<br />

wager with MultiWay Xtra with paylines. A very strong<br />

performer, this theme consistently trended 1.5X to 2X<br />

above test zone averages with average wagers ranging<br />

from $1.04 to $1.46, depending on the region.<br />

Leveraging the success of our 20-payline Cleopatra ® Video<br />

Slots theme, <strong>IGT</strong> cloned the math for Lady of the Lake<br />

Video Slots and Mystical Princess Video Slots, which<br />

debuted at last year’s G2E show. Lady of the Lake Video<br />

Slots is testing now, and Mystical Princess Video Slots is<br />

planned for testing in the near future.<br />

To supplement <strong>IGT</strong>’s MultiWay Xtra wagering concept<br />

family of games, Fire Opals MultiWay Xtra Video<br />

Slots was created. This theme, a clone of the innovative<br />

Hexbreaker 2 Video Slots, has 720 ways to win and a<br />

500-credit maximum wager. It also offers a free games<br />

bonus with locking wilds and multipliers.<br />

Another successful clone is the 5-reel, 20-payline,<br />

200-credit Rembrandt Riches Tumbling Reels ® Video<br />

Slots, a clone of <strong>IGT</strong>’s popular Da Vinci Diamonds ® Video<br />

Slots featuring Tumbling Reels ® game. The Tumbling<br />

What’s Hot At <strong>IGT</strong> – Standard Products<br />

9<br />

Reels concept matches symbols that disappear and new<br />

symbols fall into place as part of winning <strong>com</strong>binations.<br />

Not only is <strong>IGT</strong> releasing successful clones of its most<br />

successful games, we offer tweaks of successful math<br />

models and games such as Wolf Run ® Video Slots. These<br />

include the 5-reel, 100-payline, 1,000-credit 100 Wolves<br />

Video Slots which debuted at G2E 2007 and will be testing<br />

soon, the 4-by-5, 50-payline, 500-credit Grand Monarch<br />

Video Slots, Red Lions Video Slots, and Wild Wolf<br />

Video Slots. Wild Wolf Video Slots released to Nevada<br />

jurisdictions in December 2007 with performance numbers<br />

nearly 2X above all leading manufacturers in Power<br />

Score testing.


What’s Hot At <strong>IGT</strong> – Standard Products<br />

Putting a New Spin on Spinning Reels<br />

Griffin says in the past, most spinning reel players<br />

gravitated toward more traditional design and game play;<br />

however, <strong>IGT</strong> is now seeing new trends showing the<br />

acceptance of non-traditional graphic styles, lighting,<br />

sounds and bonus rounds.<br />

10<br />

<strong>IGT</strong> is responding to this trend by releasing new LED<br />

backlighting and program chips that emphasize the lighting<br />

schemes, by being first to market with concepts such as<br />

2-for-1 wagering on spinning reels and enhanced free spin<br />

bonus rounds, among other features.<br />

Griffin also sees a surge in the demand for higher<br />

denomination configurations. As a result, <strong>IGT</strong> released<br />

more than 20 games last year catering to that type of<br />

denomination -- more than all of <strong>IGT</strong>’s<br />

<strong>com</strong>petitors <strong>com</strong>bined.<br />

“Ultimately, it’s not what <strong>IGT</strong> thinks will be successful,”<br />

said Griffin. “Instead of trying to dictate what the market<br />

will bear, we’re listening to our customers and delivering<br />

products that align with their wants and needs.”<br />

Proof Positive<br />

<strong>IGT</strong>’s product performance testing has undergone<br />

a paradigm shift. In the past, the performance was<br />

measured against only <strong>IGT</strong> games and for just six weeks.<br />

The new “Power Score” test verifies the strength of<br />

new game themes and supports operator confidence in<br />

all released titles through an updated, <strong>com</strong>prehensive<br />

testing approach. The analysis <strong>com</strong>pares against all<br />

leading manufactures for up to six months at selected test<br />

locations across North America. This approach <strong>com</strong>pares<br />

the overall “real world” market and identifies the potential<br />

for a theme to exist and succeed on a slot floor.<br />

“Our testing program is a key strength,” said Griffin.<br />

“Feedback from customers has told us we have the best<br />

product performance testing programs in the industry. We<br />

need to constantly monitor what’s working and what’s not<br />

working, so we continue to go down the right road. We are<br />

now taking this program worldwide.”<br />

Taking the Lead in Innovation<br />

<strong>IGT</strong>’s research and development budget is greater than all<br />

of its <strong>com</strong>petitors <strong>com</strong>bined. As a result, the <strong>com</strong>pany can<br />

take risks to try new gaming concepts and betting models.<br />

<strong>IGT</strong> has been first to market in North America with a<br />

number of other new gaming concepts. Just looking<br />

at some examples over the past several months, the<br />

<strong>com</strong>pany was first to market with MultiWay ® with paylines,<br />

independent reels, grouped “wild” symbols, and highpayline,<br />

4-reel spinning reels, as well as 2-for-1 wagering,<br />

MultiWay ® wagering, and 40 paylines on spinning reels.<br />

“We have greatly emphasized our innovation recently,”


said Griffin. “At G2E 2007, we displayed five additional firstto-market,<br />

innovative game concepts in the <strong>IGT</strong> standard<br />

products booth alone.”<br />

Striking Visual Effects in First True 100%<br />

Downloadable Solution<br />

One of the most revolutionary innovations <strong>IGT</strong> brings to the<br />

market is Reel Depth with Multi-Layer Display (MLD)<br />

technology. The product also made its debut at G2E 2007.<br />

Griffin said the customer response at G2E to Reel Depth<br />

with MLD technology was overwhelmingly positive.<br />

“In my opinion, this is going to be huge for players,<br />

operators and <strong>IGT</strong>,” said Griffin. “The technology is<br />

amazing. The product is universal. This is the first true<br />

100 percent downloadable, dynamic, multi-game, multiconfiguration<br />

solution that can offer virtually unlimited<br />

spinning reel, video slot and poker themes on demand<br />

within one machine. It’s never been done before.”<br />

Reel Depth with MLD technology uses an innovative<br />

two-LCD display made by PureDepth, Inc. The new multilayer<br />

PureDepth display provides a crisp, stunning<br />

display of both the reel glass and reels, along with a 3-D<br />

representation of the reels themselves.<br />

PureDepth MLD technology brings real depth to the<br />

reels by layering multiple LCD screens on top of each<br />

What’s Hot At <strong>IGT</strong> – Standard Products<br />

11<br />

other. The visual effect is striking. Through the coordination<br />

of the images displayed, a true multi-layer visual display is<br />

presented to the player.<br />

In addition to the visual impact and draw, much of the<br />

appeal <strong>com</strong>es from the flexibility and versatility. Operators<br />

can offer virtually any game that’s approved in their<br />

jurisdiction in one cabinet. The technology allows operators<br />

to switch between spinning reel slots and the video slot<br />

theme or themes of their choice. Within the spinning reel<br />

slots, operators can switch between 3-reel, 4-reel or 5-reel<br />

games instantly. They can offer poker themes or any other<br />

game they choose.<br />

According to Griffin, in initial field testing in California,<br />

one of the most aggressive gaming markets in the United<br />

States, Reel Depth games placed in the same test<br />

bank as spinning reel slots are performing better than the<br />

spinning reels. At the Grand Casinos Minnesota, which<br />

is a video-only market, players are enjoying the visual<br />

sophistication, and the operator is extremely satisfied with<br />

the technology.<br />

“Our players have instantly taken to the Reel Depth with<br />

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them, this game is a significant step up beyond what


What’s Hot At <strong>IGT</strong> – Standard Products<br />

they’ve been used to with the video 3-reel games. <strong>IGT</strong><br />

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With its new product development strategy, renewed<br />

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Robert Allen of the Grand Casinos Minnesota is pleased with player response to our<br />

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12<br />

“The most exciting aspect of our new direction is the fact<br />

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Our customers, players and operators, and <strong>IGT</strong> are reaping<br />

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What’s Hot At <strong>IGT</strong> – Standard Video Releases<br />

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Two-Level Progressive Games – Fame and<br />

Fortune Video Slots and Golden Tiger Eternal<br />

Dragon Video Slots<br />

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Dragon and Fame and Fortune Video Slots:<br />

13<br />

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• Offers paytable or themed top box graphics<br />

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What’s Hot At <strong>IGT</strong> – Standard Video Releases<br />

Lady of the Lake Video Slots<br />

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• New player-friendly interface with intriguing<br />

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• Math clone of player-favorite Cleopatra ® 20-payline<br />

video slots<br />

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Arctic Fox 2-For-1 Video Slots<br />

Arctic Fox Video Slots appeals to players on so many<br />

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14<br />

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• Features stacked wilds and a free games bonus<br />

• Bonus has a high likelihood of retriggering for<br />

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• Offers paytable or themed top box graphics<br />

Lotus Flower Video Slots<br />

This Asian-inspired video slot calls upon the beauty of the<br />

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• 5-reel, 20-payline, 200-credit game play<br />

• Unique math model<br />

• Frequent bonus action with high retrigger rate<br />

• Offers paytable or themed top box graphics<br />

• Available as a Game King ® AVP ® or Enhanced Video<br />

Slots theme


What’s Hot At <strong>IGT</strong> – Standard Video Releases<br />

MultiWay ® – Triple Fortune Dragon ,<br />

Black Magic and Dragonfly Video Slots<br />

15<br />

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Players may bet on some or all of the possible ways<br />

covered by a set amount of credits, up to a 500 credit<br />

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High volatility brings prosperity to your casino floor with<br />

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graphics packages:<br />

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• Exclusive to the AVP ® platform, the Black Magic<br />

MultiWay ® Video Slot game delivers magical graphics<br />

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• The dragonfly is a sign of good luck in many Asian<br />

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What’s Hot At <strong>IGT</strong> – Standard Slot Releases<br />

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• Low denomination play<br />

• 250-credit max bet<br />

• Proven math model<br />

• Available exclusively on the S2000 ®<br />

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• Operator configurable maximum bet<br />

3-Reel/5-Payline Game Play:<br />

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• Designed for higher denomination fivecredit<br />

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16<br />

Super Times Pay ®<br />

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3-Reel/20-Payline Game Play:<br />

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• Features free games bonus<br />

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Slots 9-payline math model<br />

• Perfect for low denominations<br />

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• Designed for dollar and up<br />

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• Best-selling math model new rich-looking<br />

graphics package<br />

• Features free games bonus<br />

• Operator configurable maximum bet


What’s Hot At <strong>IGT</strong> – Standard Slot Releases<br />

Sizzling 7 ® Slots<br />

This popular slot is back with more reels and<br />

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• Now available in a 5-reel,<br />

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17<br />

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You know wh<br />

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New wheel.<br />

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©2008 <strong>IGT</strong>. All rights reserved.<br />

“Wheel of Fortune” © 2008 Califon Productions, Inc. “Wheel of Fortune” is a registered trademark of Califon Productions,<br />

Inc. All rights reserved. AVP, Barcrest USA, Desert Spirit, Golden Baccarat, Lil’ Lady, Lion Dance, M-P Series, Mayan<br />

Riches, Roulette Revolution, Super Spin, Super Triple Play, Super Wild, Table iD, Wild Riches and Wolf Run are all<br />

trademarks or registered trademarks of <strong>IGT</strong> in the US and/or other countries. DigiDeal is a trademark of DigiDeal, Inc.


Barcrest USA <br />

New Themes In The New<br />

Year From Barcrest USA <br />

Barcrest USA is kicking off 2008 the only way it<br />

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top box bonus action! “Our focus was to expand on<br />

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Product Manager of Barcrest USA games. “Keeping<br />

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base games, new platforms and different top box sizes<br />

significantly extends their life and ensures your players<br />

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Three New Top Dollar ® Slot Themes<br />

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• Hot Top Dollar and Top Dollar ® Sizzling 7 ®<br />

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game is amplified by the power of the Top Dollar ®<br />

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• Top Dollar ® Slots – The classic theme is<br />

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Phoenix Gold ® Video Slots<br />

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Phoenix Gold ® bonus awards players bank notes<br />

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Top box update. Phoenix Gold ®<br />

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20<br />

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21<br />

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Video Poker<br />

Triple Play Five Play ® Wheel Poker ®<br />

With the Wheel Poker ® game, video poker players can choose from<br />

seven of their favorite multi-hand games. With an extra credit wagered,<br />

players cash in on big wheel bonus action when they’re holding any<br />

natural four-of-a-kind.<br />

Unlike other “card of the day” wheel programs where the bonus is only<br />

paid for that day’s specific four-of-a-kind, with the Wheel Poker ® game,<br />

players can win one or more spins on the wheel for any natural<br />

four-of-a-kind.<br />

The wheel can add from 100 to 2,000 credits per spin to the initiating<br />

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Bring the excitement of Wheel Poker ® to your casino, and treat your<br />

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Multi-Strike Poker Deluxe <br />

Give gamblers more ways to play the classic 4-level Multi-Strike Poker ®<br />

game, now with Big Split Poker ® , 5-Level Multi-Strike Poker ® , Double<br />

Down Stud ® Multi-Strike Poker ® , and Big Draw Multi-Strike Poker, all<br />

with the same four levels of player-pleasing, win-multiplying excitement<br />

as the original Multi-Strike ® game.<br />

Each win brings the player to a higher level, and a larger multiple of<br />

the base paytable. Multipliers in this game leap from 4X to 8X to 16X,<br />

providing a wild ride with huge volatility. And true to the theme, the “Free<br />

Ride” symbol takes the player to the next level, even if the current hand is<br />

not a winner.<br />

Ultimate 4 of a Kind Bonus Poker <br />

A 4-of-a-kind hand is always a thrill. Throw in a buy-a-pay bonus that rewards<br />

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excitement, with an attractive max-bet incentive.<br />

A 6-credit bet awards the standard base game paytable win for a 4-of-a-kind,<br />

and initiates a distinctive pick ’em bonus round that’s tied into the initiating<br />

4-of-a-kind <strong>com</strong>bination.<br />

In the bonus, 53 cards are presented facedown – a standard deck plus one<br />

joker. The player is prompted to select 1, 2, or 3 cards, depending on the rank<br />

of the initiating 4-of-a-kind. A dealt 4-of-a-kind awards one additional pick. The<br />

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joker is revealed, in which case the total bonus win jumps to 3,996 credits,<br />

ending the bonus.<br />

22


Random Rewards Poker<br />

Video poker paytables reveal a lot to players who know<br />

how to read and interpret them. This helps players<br />

choose games with the best payback potential. Once<br />

they’ve chosen a game, the paytable never changes. But<br />

that’s not so with the Random Rewards Poker game.<br />

Here, every 6-credit buy-a-pay wager generates new<br />

random bonus jackpots for all hands from the flush<br />

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opportunities for big wins.<br />

The Random Rewards Poker game is available with<br />

Triple Play, Five Play ® and Ten Play versions of all of<br />

the most popular game families.<br />

23<br />

Video Poker<br />

Quick Quads Poker <br />

This game has the potential to turn a 3-of-a-kind hand<br />

into a 4-of-a-kind when the sum of the two nonmatching<br />

cards is equal to the rank of the 3-of-a-kind.<br />

Three 7s, for example, would be<strong>com</strong>e a 4-of-a-kind if<br />

the non-matching cards were a 5 and a 2. Only<br />

3-of-a-kind 2s through 10s can be made 4-of-a-kind<br />

using the bonus feature, with non-matching cards of<br />

ace (1) through 9.<br />

Players are learning to love the bonus action and big<br />

winning opportunities available to them with<br />

buy-a-pay video poker games. They’re also learning<br />

that the extra credits wagered fund the bonus without<br />

taking anything away from the standard paytable. With<br />

the Quick Quads Poker game, a 5+1 credit wager<br />

qualifies the hand for the bonus feature where the<br />

possibilities for a 4-of-a-kind abound.<br />

Super Video Hold ’Em Poker<br />

Your Hold ’Em players will enjoy multipliers and more with their choice of the Video Hold ’Em<br />

or Super Video Hold ’Em Poker games found in this challenging single-hand theme.<br />

The game starts by dealing two, 2-card hands. After the player selects one of the hands, the<br />

other two cards are returned to the deck and five additional cards are dealt from the original<br />

52-card deck, excluding the two cards in play in the<br />

selected hand. The resulting 7-card hand is evaluated<br />

for the highest-ranking 5-card <strong>com</strong>bination and is paid<br />

according to the paytable. A royal flush on board is<br />

awarded if the five cards received on the draw form a<br />

royal flush.<br />

Special bonus multipliers appear when a qualifying twocard<br />

card <strong>com</strong>bination is selected from the initial two<br />

dealt pairs. A 2-card pair of red aces in the Super Video<br />

Hold ’Em game – the top starting hand – carries a 10X<br />

multiplier that will apply to the subsequent 5-card hand<br />

should it form any winning <strong>com</strong>bination other than a royal<br />

flush on board.<br />

Players get their bet back on a losing 5-card hand if the initial 2-card hand they selected at the<br />

beginning contained a pair of jacks or better. A “bad beat” awards a credit value equal to the<br />

bet, excluding any multiplier value.<br />

This game is fast, fun, and filled with possibilities for your Hold ’Em players.


Native America <strong>News</strong><br />

Proposed Class II Indian <strong>Gaming</strong> Regs<br />

Are Cause For Major Concern<br />

Political, legal, and regulatory events are occurring from<br />

California to Florida to Massachusetts to Washington, DC<br />

that will have a direct impact on our business. Following<br />

are highlights of current activity on these fronts.<br />

A major concern for <strong>IGT</strong> and many of our tribal customers<br />

is a set of Class II gaming regulations that has been<br />

proposed by the National Indian <strong>Gaming</strong> Commission<br />

(NIGC). The Indian <strong>Gaming</strong> Regulatory Act permits tribes to<br />

operate electronic aids in the play of bingo. The regulations<br />

proposed by the NIGC would put restrictions on such<br />

devices and on the play of bingo that are over and above<br />

what is required by law.<br />

Also of concern is a proposed regulation that would govern<br />

the process by which the Department of the Interior takes<br />

land into trust for tribes for gaming purposes. On January<br />

3rd, based on the terms of the proposed regulation, the<br />

Department of the Interior denied eleven land in trust<br />

applications and voided another eleven trust applications<br />

for insufficient information.<br />

These device and land regulations are under review and<br />

may be<strong>com</strong>e effective in the <strong>com</strong>ing months. Depending<br />

on the final form of these regulations, tribes may file legal<br />

challenges to them.<br />

In California, five tribes have amended their <strong>com</strong>pacts with<br />

the state to allow the operation of more machines by those<br />

tribes. These amendments would increase the five tribes’<br />

legal machine maximums by a <strong>com</strong>bined total of 22,500<br />

machines. If approved, new machines would be added<br />

under the new maximums as dictated by demand and<br />

24<br />

capacity. It is very important to note that this would occur<br />

gradually, over a period of years.<br />

On February 5th, California voters ratified <strong>com</strong>pact<br />

amendments between the state and the Agua Caliente<br />

Band of Cahuilla Indians, Morongo Band of Mission<br />

Indians, Pechanga Band of Luiseno Indians, and the Sycuan<br />

Band of Kumeyaay Nation. That ratification will be final once<br />

the election results are certified in March. However, as the<br />

amendments have already been published in the Federal<br />

Register, they are basically effective now. The San Manuel<br />

<strong>com</strong>pact amendment took effect January 18, 2008.<br />

In Florida, the Governor has signed a <strong>com</strong>pact with the<br />

Seminole tribe for tribal operation of Class III games<br />

including slot machines. That <strong>com</strong>pact became effective on<br />

January 7th, 2008. To date, <strong>IGT</strong> has placed 700 machines<br />

with the Seminoles.<br />

In Massachusetts, two tribes are looking at two potential<br />

avenues to provide legal gaming. A newly recognized<br />

Massachusetts tribe, the Mashpee Wampanoag, has<br />

secured land and is seeking approval from the Department<br />

of the Interior to use that land for gaming. They would then<br />

provide Class II games and, if the state were to authorize<br />

Class III gaming, negotiate with the state for Class III<br />

games. The Aquinnah Wampanoag tribe is focused on<br />

pursuing one of three <strong>com</strong>mercial casino licenses that<br />

would be<strong>com</strong>e available if legislation introduced by the<br />

Governor is passed. Passage of casino legislation and final<br />

Department of the Interior land approval would not occur<br />

for some time. But, the wheels have begun to turn.


VIDEO SLOTS<br />

Wheel of Gold Central<br />

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TM


Network Systems <strong>News</strong><br />

Recapping 2007 And Saving<br />

The Date For 2008<br />

At the 2007 Users Conference, 425 <strong>IGT</strong> Network Systems<br />

customers gathered in September at The Mirage in Las<br />

Vegas to talk shop and hear from <strong>IGT</strong> leaders about how<br />

The Power of Open will enhance the player experience and<br />

transform their businesses.<br />

Last year’s 2007 event saw the addition of many popular<br />

features and customized sessions based on feedback<br />

from the 2006 inaugural conference. Enhancements<br />

included nine track-based breakout sessions, an Executive<br />

Roundtable, and what was probably the biggest hit among<br />

attendees – the expanded Interactive Area. In fact, of those<br />

surveyed, nearly 98% reported the Interactive Area was a<br />

valuable part of their conference experience, both for the<br />

one-to-one interaction with peers and <strong>IGT</strong> experts, and<br />

also for the variety of vendors and <strong>IGT</strong> solutions presented.<br />

What’s more, of those users who were first-time<br />

attendees, 98% rated their overall experience positively –<br />

indicating a high level of satisfaction with the content and<br />

value of the conference.<br />

The 2008 Users Conference will build on the successes of<br />

last year’s event, and will incorporate much of the valuable<br />

feedback provided in attendee surveys. As a result,<br />

attendees can look forward to additional value through<br />

even more opportunities to share best practices, network,<br />

and hear for the first time details on how to best prepare<br />

for the transition to the open network.<br />

Highlights of the 2008 Users Conference will include:<br />

• A new June date to better ac<strong>com</strong>modate the<br />

schedules of both our domestic and international<br />

customers<br />

• Scheduled Interactive Area tours and more<br />

personalized demos for an enhanced view of <strong>IGT</strong><br />

products and services<br />

• Breakout sessions that target introductory and<br />

advanced users<br />

• More breakout sessions led by real users of the product<br />

• Users Forums where attendees can exchange<br />

valuable troubleshooting and best practices with<br />

other users and <strong>IGT</strong> product experts<br />

• An enhanced <strong>IGT</strong> Executive Roundtable<br />

• The return of track-based breakout sessions by<br />

user type<br />

• The opportunity to mix and mingle with your peers,<br />

vendors and <strong>IGT</strong> staff during the Wel<strong>com</strong>e<br />

Networking Reception and Customer<br />

Appreciation Party<br />

If you’re not attending the 2008 Users Conference, you’re<br />

not getting the most out of your system! To hear about the<br />

value of the conference firsthand from 2007 attendees,<br />

visit www.<strong>IGT</strong>.<strong>com</strong>/UsersConference. And if you haven’t<br />

received your formal invitation, look for it in the mail<br />

soon or contact UsersConference@<strong>IGT</strong>.<strong>com</strong> for more<br />

information.<br />

26<br />

ON LIGHT BACKGROUND<br />

ON DARK BACKGROUND<br />

<strong>IGT</strong> Logo Blue<br />

PANTONE - 100% PMS 286<br />

CMYK - 100%, 90%, 10%, 2%<br />

RGB - 13, 54, 146<br />

2008<br />

Save the Date! Now in June.<br />

Color<br />

(preferred) Black & White<br />

<strong>IGT</strong> Network Systems<br />

Users Conference<br />

June 9-11, 2008<br />

The Mirage, Las Vegas<br />

This is your chance to:<br />

• Connect with your peers<br />

• Talk shop and troubleshoot<br />

with <strong>IGT</strong> experts and leaders<br />

• Get the latest information on<br />

<strong>IGT</strong> Network Systems products<br />

Color<br />

(preferred) Black & White<br />

Dark Blue<br />

PANTONE - 100% PMS 2965<br />

CMYK - 100%, 38%, 0%, 64%<br />

RGB - 13, 54, 146<br />

Gray<br />

PANTONE - 100% PMS Cool Gray 8<br />

CMYK - 39%, 33%, 30%, 0%<br />

RGB - 161, 160, 164<br />

98% thought the Interactive Area<br />

was a valuable part of the conference<br />

experience.<br />

92.4% would re<strong>com</strong>mend the<br />

conference breakout sessions to others.<br />

Black<br />

PANTONE - 100% Black<br />

CMYK - 0%, 0%, 0%, 100%<br />

RGB - 0, 0, 0


27<br />

Network Systems <strong>News</strong><br />

<strong>IGT</strong>’s Server-Based Tools Cover The Whole Casino Floor<br />

Building on the power of the open network and the<br />

experience gained from our current field trials, <strong>IGT</strong> has<br />

developed a world-class server-based solution for all of your<br />

floor management needs. Save valuable time and money<br />

by seamlessly overseeing all of your server-based activities,<br />

including downloads, configuration changes, scheduling,<br />

and eventually, remote game ordering. In addition, the<br />

ability to use predictive analytics to immediately act<br />

upon your data will add fuel to your decision-making<br />

capabilities and give you the power to optimize your floor<br />

mix to capture more revenue and enhance the customer<br />

experience.<br />

<strong>IGT</strong>’s sb solution provides the shared features necessary<br />

for all systems applications – from user management to a<br />

shared interface to licensing and more. This functionality<br />

is all tightly integrated in one system infrastructure and<br />

accessed via a single world-class user interface that was<br />

designed with your goals in mind. It can be scaled to<br />

ac<strong>com</strong>modate anything from the largest casino floor to<br />

a very small floor that only requires download of game<br />

themes. This is all part of <strong>IGT</strong>’s right vision in providing you<br />

the power of the open network.<br />

<strong>Gaming</strong> And Technology<br />

Awards-1st Place<br />

See Page 58 for details.<br />

<strong>IGT</strong>’s floor management solutions include sb Floor<br />

Manager, which gives you the ability to:<br />

• Download and configure game content<br />

• Configure and manage machine settings<br />

• Purchase and install themes from a central <strong>IGT</strong><br />

repository<br />

• Schedule and review all floor modifications through<br />

an intuitive scheduling application<br />

• View your machine data in real-time<br />

• Monitor floor events in real-time<br />

• View and manage your floor using powerful data<br />

visualization tools<br />

• Interface with your gaming floor and other<br />

networked systems, including casino management<br />

systems from other gaming system providers, via<br />

open <strong>Gaming</strong> Standards Association (GSA) protocols<br />

• Utilize a single world-class user interface for all <strong>IGT</strong><br />

server-based <strong>com</strong>ponents<br />

• Customizable dashboard of favorite tasks based on<br />

user preferences<br />

• Ac<strong>com</strong>plish fast tasks through a variety of “widget”<br />

applications<br />

<strong>IGT</strong> Showcases World-Class User Interface At G2E<br />

Insights into customer needs and usability factors led us to design a world-class user interface to<br />

connect to all of your <strong>IGT</strong> Network Systems products and management tools. <strong>IGT</strong> partnered with<br />

best-of-breed experience design and usability specialists to bring you a graphical user interface that<br />

is extremely functional and maximizes user <strong>com</strong>fort during extended sessions, driving increased<br />

productively of your team. You may recognize this interface, as it was a major highlight of the<br />

sb Floor Manager demo at G2E 2007.


Network Systems <strong>News</strong><br />

Innovative Player Services Are Anything But Ordinary<br />

Player services will allow you to differentiate your<br />

property even more by delivering an enhanced customer<br />

experience that builds player loyalty. From fresh ideas like<br />

powerful new Bonusing functions, to incredible marketing<br />

and advertising offers, to exciting, new peer play and<br />

participation services – the opportunities be<strong>com</strong>e endless<br />

when you think about all the innovative applications that<br />

you will be able to add to your network.<br />

To optimize the player experience, you will deliver these<br />

services to your customers through a variety of interfaces<br />

like the sb Service Window, sb NexGen, displayenabled<br />

table games or even mobile devices.<br />

Getting Ready<br />

Installing sb NexGen is one of the first steps you can<br />

take towards offering exciting new player services. This<br />

interactive player <strong>com</strong>munications tool gives you the best<br />

of both worlds – the ability to extend the useful life of<br />

your current machine inventory, while providing greatly<br />

enhanced abilities to <strong>com</strong>municate promotional offers and<br />

Bonusing to your players. <strong>IGT</strong> is a pioneer in this space,<br />

with over a decade of experience providing advanced<br />

player <strong>com</strong>munication tools to the industry.<br />

The award-winning Service Window is an innovation in<br />

player <strong>com</strong>munications that allows you to interact with<br />

your players right at the game.<br />

28<br />

The award-winning Service Window is <strong>IGT</strong>’s next<br />

innovation in player <strong>com</strong>munications that allows you to<br />

interact with your players right at the game. And, because<br />

the Service Window is located in the main game screen,<br />

your players will enjoy optimal viewing of your branded<br />

service offerings. The Service Window is built on open<br />

protocols, making it possible for all vendors to provide this<br />

solution. All <strong>IGT</strong> AVP ® games are Service Window-capable.<br />

Differentiate your property by delivering targeted services<br />

that build player loyalty, right at the machine. Give them<br />

the kind of value, entertainment, and customer experience<br />

they will never forget.


29<br />

Network Systems <strong>News</strong><br />

Your Suggestions Had A Positive Impact<br />

On Your Satisfaction<br />

Two-way <strong>com</strong>munication is important in any relationship – be it<br />

personal or business. That’s why the <strong>IGT</strong> Network Systems customer<br />

satisfaction survey is so important – only by hearing your needs can<br />

we continue to improve.<br />

Our 2007 survey results show a statistically significant gain in our<br />

overall systems customer satisfaction rating: 6.8 versus 6.4 the year<br />

before. This means the changes we implemented based on your<br />

feedback to the 2006 survey are working, so please continue to share<br />

with us your valuable <strong>com</strong>ments.<br />

Some of changes implemented over the last year have included:<br />

• Better ways to ensure we are delivering high-quality products<br />

• Smoother overall customer experience from install and go-live<br />

to ongoing support<br />

• Clearer procedures for escalating customer problems<br />

• And much more!<br />

Rest assured <strong>IGT</strong> plans to use the feedback from our 2007 survey to<br />

make further changes and additions that you requested. In February, a<br />

survey <strong>com</strong>mittee from across the various departments dedicated to<br />

serving the needs of our systems customers will meet to put action<br />

items to the re<strong>com</strong>mendations received.<br />

Thank you to everyone who participated in the 2007 survey, and<br />

congratulations to the winners of our respondent drawing! Five lucky<br />

survey participants received their choice of an MP3 player or $200 in<br />

cash for providing their valuable feedback.<br />

For more detailed information on the 2007 survey results, contact:<br />

SystemsCustomerSatisfaction@<strong>IGT</strong>.<strong>com</strong>.


Network Systems <strong>News</strong><br />

Assembling A Team Of Advocates For You<br />

Providing world-class support to all of our customers has<br />

always been a key initiative at <strong>IGT</strong>. Early last year, our systems<br />

customers told us there was a growing need for more dedicated<br />

resources to be their advocates within <strong>IGT</strong>. Based on that<br />

feedback, we expanded our client services group to include<br />

Systems Account Managers. This initial group of five resources<br />

was asked to partner with select systems customers to be their<br />

voice at <strong>IGT</strong>, to help them achieve the strategic system business<br />

goals of their organization, and to supplement the support<br />

offered by our services organization.<br />

This year, we’re taking it one step further. Now, the Account<br />

Management team has grown to include a team of 11<br />

representatives with a <strong>com</strong>bined 175 years of gaming industry<br />

experience. This expansion means that if you are a domestic <strong>IGT</strong><br />

Advantage ® and/or <strong>IGT</strong> Mariposa customer, you will have a<br />

Systems Account Manager dedicated to working in partnership<br />

with you on the mission and goals of your organization. Look<br />

forward to hearing from your new Systems Account Manager<br />

soon, and if you have any questions please contact<br />

SystemsCustomerSatisfaction@<strong>IGT</strong>.<strong>com</strong>.<br />

The Account Management team is here to help you.<br />

Shown (from left to right): Chris Mason, Keith Brewer, John Kaplan, Tracy Wormdahl,<br />

Monica Maciel, Jeffrey Sessions, Sheryl Cinelli, Deb Oxnem, Scott Mensik<br />

Not pictured: Chrystal Wamstad and Stacey Baggett.<br />

30


70%<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

FY 2004 FY 2005<br />

FY 2006<br />

<strong>IGT</strong><br />

Mariposa<br />

<br />

Installed<br />

(Feb '06) FY 2007<br />

55% 56% 58% 63%<br />

0%<br />

70%<br />

60%<br />

FY 2004 FY 2005 FY 2006<br />

<strong>IGT</strong> Mariposa<br />

Installed<br />

(Feb '06)<br />

Theoretical <strong>Gaming</strong> Days<br />

22% 65%<br />

FY 2007<br />

31<br />

Network Systems <strong>News</strong><br />

<strong>IGT</strong> Mariposa Boosts Revenues, Market Share At<br />

Dubuque Greyhound Park & Casino<br />

The Overview<br />

Dubuque Greyhound Park & Casino (DGPC) opened in 1985<br />

as a race track offering pari-mutuel wagering. Situated on<br />

an island in the Mississippi river, the property is owned by<br />

the City of Dubuque, Iowa and is run under the guidance of<br />

the Dubuque Racing Association, a 21-member volunteer<br />

board of directors. Over the years, DGPC has evolved, with<br />

an expansion adding 400 slots in May 2005 and table and<br />

poker games in March 2006. Today, DGPC is a full-service<br />

casino featuring 1,000 slots, 20 table and poker games,<br />

two restaurants, and greyhound racing.<br />

Along with two other race tracks operating slots and table<br />

games, DGPC faces <strong>com</strong>petition from Iowa’s riverboat<br />

casino industry. Statewide slot and table games revenues<br />

for fiscal year ending June 30, 2007 were in excess of<br />

$1.3 billion, as reported by the Iowa Racing and <strong>Gaming</strong><br />

Commission.<br />

The Challenge<br />

DGPC needed a way to get a clear advantage in the<br />

<strong>com</strong>petitive marketplace by focusing on their greatest<br />

asset – their players.<br />

The Solution<br />

The organization realized the need for data warehousing,<br />

business intelligence technology, and customer relationship<br />

management. They evaluated several potential solutions as<br />

part of the decision-making process. Dubuque’s Marketing<br />

Director, Sherry Heim, stated, “We conducted a great<br />

deal of research to support our purchase decision, which<br />

required senior management and board member approval.<br />

In our research, we were unable to locate a <strong>com</strong>parable<br />

product offering the full software suite with the features<br />

% Market Share Against Direct Competitor<br />

Slot and Table Revenue<br />

we wanted. Few products on the market offered the level<br />

of sophistication and ease of use found in <strong>IGT</strong> Mariposa.”<br />

The Results<br />

Dubuque Greyhound Park & Casino went live with <strong>IGT</strong><br />

Mariposa in February 2006. Since then, Dubuque has<br />

realized gains in revenues and in market share.<br />

Heim <strong>com</strong>mented, “While we did gain share by expanding<br />

our facility and adding table games, we still believe the<br />

<strong>IGT</strong> Mariposa product was a very important <strong>com</strong>ponent<br />

in helping us grow our rated play and achieving those<br />

gains. Overall, <strong>IGT</strong> Mariposa has helped us experience<br />

tremendous growth through hosted player relationships,<br />

sophisticated database segmentation, campaign planning<br />

and execution, and targeting of incentives. We’ve<br />

continued to grow even after the initial lift from our last<br />

expansion.”<br />

The gaming industry focus of the <strong>IGT</strong> Mariposa product<br />

and team played an important FY 2006 role at DGPC. During<br />

integration, the <strong>IGT</strong> team <strong>IGT</strong>analyzed<br />

Dubuque’s player<br />

database, defined geographic Mariposa markets based on player<br />

<br />

behavior, and re<strong>com</strong>mended Installed enhancements for direct<br />

mail strategy. FY 2004 “We FY 2005 were (Feb so '06) pleased FY 2007with<br />

their integration<br />

services that 55% we decided 56% to 58% engage 63% in a Professional<br />

Services contract,” said Heim. “They provided us with a<br />

business plan, assisted with direct mail campaigns for<br />

70%<br />

60% new member wel<strong>com</strong>e and player recovery, and designed<br />

50%<br />

<strong>com</strong>ponents of the Casino Host program. Our ongoing<br />

40%<br />

30%<br />

relationship 20% with <strong>IGT</strong> helps us maximize the benefits of the<br />

10% product.”<br />

0%<br />

FY 2004 FY 2005 FY 2006<br />

<strong>IGT</strong> Mariposa<br />

Installed<br />

(Feb '06)<br />

FY 2007<br />

70%<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

Hosted Player % Increase<br />

Theoretical <strong>Gaming</strong> Days<br />

22% 65%<br />

Theoretical Win Per Visit <strong>Gaming</strong> Days


Network Systems <strong>News</strong><br />

Dubuque Greyhound Park & Casino.<br />

32<br />

How The Player Contact System Helped<br />

Dubuque’s Business<br />

When deploying the <strong>IGT</strong> Mariposa Player Contact<br />

System, Dubuque Greyhound Park & Casino revamped<br />

their Rich Rewards Club based on <strong>IGT</strong>’s re<strong>com</strong>mendations.<br />

The new structure simplified criteria for the player and<br />

provided a new mix of benefits. Over time, more players<br />

qualified for the host-level tiers. Heim stated, “Managing<br />

the growth in hosted-players would not have been possible<br />

without the Player Contact System. Additionally, the<br />

hosts can now identify future Signature and Platinum tier<br />

players and use the system to develop the relationship<br />

early in the customer’s lifecycle.” By implementing the<br />

Player Contact System, DGPC was able to significantly<br />

increase host productivity, nearly doubling the number of<br />

player relationships maintained by each host. They realized<br />

a 20% increase in the average daily theoretical win from<br />

their hosted players – meaning not only did the quantity of<br />

hosted players increase, so did the quality.<br />

Every month, Dubuque’s Player Development Manager<br />

uses the system to generate call log reports, <strong>com</strong>p reports,<br />

player trend reports, and player aging reports. The manager<br />

meets with the host team for a data-driven discussion of<br />

their performance. “The Player Contact System enables<br />

our Player Development Manager to be much more<br />

effective,” said Heim, “as a property, we now understand<br />

what is happening with our hosted players… why they may<br />

be playing more or less.”<br />

The success of any investment in technology depends<br />

greatly upon user acceptance. At Dubuque Greyhound<br />

Park & Casino, hosts were relatively quick to adopt the<br />

product. Heim attributed this to the training sessions<br />

and user-friendly design. She noted, “In instances of<br />

host turnover, the Player Contact System has allowed for<br />

quicker relationship development when a new host steps<br />

in. It provides an advantage when there is turnover in the<br />

department.”<br />

Heim concluded by saying, “Our strategy is in constant<br />

evolution. We keep finding new ways to use <strong>IGT</strong><br />

Mariposa and grow our business. Overall, the solution<br />

has helped us transform into a new way of thinking that is<br />

numbers-driven… more analytical process in everything we<br />

do. It has brought us closer in line with the bigger, more<br />

sophisticated, operators.”


33<br />

Network Systems <strong>News</strong><br />

The Power of Open<br />

Awaits You.<br />

Learn More.<br />

www.<strong>IGT</strong>.<strong>com</strong>/Open<br />

Now With Expanded Content.


spaces.<br />

Imagine an open environment.<br />

All your games and systems work<br />

together seamlessly on a true<br />

open network. All developed and<br />

designed for GSA open protocols<br />

for maximum interoperability,<br />

flexibility and unlimited potential.<br />

Imagine being able to use the open<br />

environment to bring the power<br />

of the Internet to the casino floor,<br />

enhance the player experience,<br />

differentiate yourself from the<br />

<strong>com</strong>petition and increase profits.<br />

Reality is closer than you think.<br />

<strong>IGT</strong> is <strong>com</strong>mitted to offering the true<br />

open architecture, networked floor<br />

and server-based products for the<br />

future of gaming. All based on your<br />

imagination and the right vision.<br />

The RIGHT Vision.<br />

Right now & for the future.<br />

To learn more about <strong>IGT</strong>’s vision<br />

of the networked gaming future,<br />

visit: www.<strong>IGT</strong>.<strong>com</strong>/Open<br />

or call 702-896-8500


© 2008 <strong>IGT</strong>. All rights reserved.<br />

wide,<br />

open<br />

AD<br />

34


MegaJackpots ® Games<br />

Meet The MegaJackpots ® Product Management Team<br />

Tom O’Brien<br />

The year 2007 proved to be a great year for the new<br />

Director of MegaJackpots ® Product Management, Tom<br />

O’Brien. With many years of experience in the gaming<br />

industry, Tom has worked for such <strong>com</strong>panies as Paltronics,<br />

AC Coin & Slot and most recently Aristocrat Technologies.<br />

Starting with <strong>IGT</strong> in October 2007, O’Brien says the<br />

response he has received from everyone at <strong>IGT</strong> has been<br />

great. He has definitely hit the ground running and as for<br />

his goals for 2008, O’Brien says, “We want to continue to<br />

supply operators with superior MegaJackpots ® products,<br />

so in turn they can give their customers the games they<br />

want to play.” He adds, “We are looking to the future.”<br />

Boris Hallerbach<br />

Hired as part of the <strong>IGT</strong> Server-Based <strong>Gaming</strong> group in<br />

2003, Boris brought his product management skills to<br />

MegaJackpots ® Product Management in 2004. Hallerbach<br />

says “One of the best things about my job is being able<br />

to develop and support our brands like no other <strong>com</strong>pany<br />

in the market.” With a product line that includes: Wheel<br />

of Fortune ® , Jeopardy! ® , The Joker’s Wild and Elvis ® ,<br />

Hallerbach says “Look for more great game play on the<br />

game brands players recognize in 2008.”<br />

Will Foster<br />

Will started his career at <strong>IGT</strong> in July of 1993. With<br />

experience in production, operations and firmware, Will<br />

brings a great deal of <strong>IGT</strong> product knowledge to the team.<br />

With a product line that includes: eBay Video Slots,<br />

Diamond Jackpots Multi-Level Progressives, Indiana<br />

Jones Multi-Level Progressives and Reel Depth,<br />

Multi-Strike ® products and Star Wars Multi-Level<br />

36<br />

Progressives, Foster says, “The reception from<br />

our customers during G2E on these products was<br />

tremendous.” He adds, “Our customers should expect<br />

a solid, performing product with a strategic support<br />

plan in place including conversions to keep the product<br />

fresh. They can also expect to see me or another<br />

MegaJackpots ® representative over the next year as we<br />

focus on meeting with them to discuss our products and<br />

get their valuable feedback, this will help us continue to<br />

develop successful products for the market.”<br />

Brian Bennett<br />

The newest member of the team, Brian Bennett started<br />

with <strong>IGT</strong> in April of 2003 in the Manufacturing Engineering<br />

department. Brian’s recent move to MegaJackpots ®<br />

Product Management has proved to be a benefit for both<br />

Brian and his new co-workers. Brian’s product line includes:<br />

Megabucks ® , World Poker Tour ® and The Price Is Right ® ,<br />

and when asked about his new position, Bennett says, “My<br />

goal is to bring new enthusiasm, energy, and perspective<br />

to an already extremely successful team, I’m excited to be<br />

a part of it all.”<br />

“With a strategic support plan in place that includes plenty<br />

of conversions to keep products fresh and at the top of<br />

every players list, <strong>IGT</strong> customers should expect solid<br />

performing products throughout the year”, O’Brien says.<br />

It goes without saying that the MegaJackpots ® Product<br />

Management team, with its dynamic line of number one<br />

products and the customer in mind, is ready for 2008.


37<br />

MegaJackpots ® Games<br />

Super Wild Sweepstakes. Super Success.<br />

<strong>IGT</strong>’s first venture in to the world of online promotions<br />

was a huge success. From October through<br />

November, the $150,000 Super Wild Sweepstakes<br />

offered players a fun and interactive online tutorial<br />

on the group-play product Wheel of Fortune ® Super<br />

Spin and highlighted a new variation of the Super<br />

Spin called Wheel of Fortune ® Super Spin<br />

Super Wild Video Slots. A true testament to the<br />

popularity of the Wheel of Fortune ® family of games,<br />

the sweepstakes was played 138,378 times during<br />

the 60-day promotion. And with 18,101 unique<br />

registrations, many players came back time and<br />

time again.<br />

When players logged on to the website they were<br />

immediately launched into an animated experience –<br />

flying through a casino, zooming toward the Wheel of<br />

Fortune ® Super Spin carousel. Players were allowed<br />

to play once per day and everyday one lucky player<br />

was awarded a Sony Cyber-shot ® Digital Camera. And<br />

players also had a chance to win the grand prize<br />

of $150,000.<br />

Offer Your Players A World of Wheels<br />

We have a proven way to help you achieve your goal of making more money every<br />

day – Wheel of Fortune ® World. If you’re looking for a way to improve the coin-in on<br />

a struggling area of your floor, why not remake it into a special place for the slots<br />

and video slots players often search for? With incredible, proven legs, you can rest<br />

assured that a dedicated Wheel of Fortune ® area will be a huge draw.<br />

Case in point – this game concept has been implemented and replaced an<br />

underperforming poker room. The outstanding concept paid for itself in 2 weeks.<br />

With the success of the $150,000 Super Wild<br />

Sweepstakes <strong>IGT</strong> expects to create a new online promotion in the near future.<br />

With so many Wheel<br />

of Fortune ® spinning<br />

reel and video games<br />

to choose from – more<br />

than ever before – you<br />

can be creative and<br />

select the games and<br />

denominations that<br />

best suit your players.<br />

There’s even a Game<br />

King ® AVP ® multi-level<br />

progressive version with<br />

a widescreen, so what<br />

are you waiting for? Add<br />

the proven popularity of<br />

Wheel of Fortune ® World<br />

to your floor. Contact<br />

your local <strong>IGT</strong> Account<br />

Executive for more<br />

information about game<br />

availability in your area.


MegaJackpots ® Games<br />

Wheel of Fortune ® Multi-Level Progressives<br />

38<br />

We’ve reinvented the wheel, again! Since its release<br />

last year, loyal players and new fans have made Wheel<br />

of Fortune ® Multi-Level Progressives games a proven<br />

player favorite. The game is a 5-reel video slot available<br />

as a 30-payline, penny denomination or a 5-payline, nickel<br />

denomination game depending on jurisdiction. It also offers<br />

a multi-level progressive jackpot system with a unique buya-pay<br />

betting format that sets the stage for exciting game<br />

play, making Wheel of Fortune ® Multi-Level Progressives<br />

games a true gambler’s game.<br />

The Wheel of Fortune ® Multi-Level Progressives games<br />

were manufactured to stand out in the crowd. The top<br />

monitor alternates between stunning digital glass, bonus<br />

game play and four progressive meters. The lower monitor<br />

displays vivid Wheel of Fortune ® video slot game play. Only<br />

<strong>IGT</strong>’s AVP ® platform can deliver this dazzling glimpse into<br />

the broadband future. The great new AVP ® widescreen<br />

cabinet with dual 23-inch widescreen LCD monitors is right<br />

on target to draw more devoted followers to <strong>IGT</strong>’s Wheel<br />

of Fortune ® product line. On top of every base game still<br />

sits the classic, mechanical spinning wheel bonus game.<br />

The wheel contains segments that correspond to one of<br />

the four in-house multi-level progressive jackpots.<br />

And surrounding the wheel are eight lighted pointers.<br />

“Those eight pointers create the great gaming opportunity,”<br />

said Boris Hallerbach, <strong>IGT</strong>’s Product Manager for Sony<br />

licensed products, “With each additional line bet coin<br />

wagered [with the side bet covered], another one of those<br />

pointers is activated. When all eight pointers are activated,<br />

players have a chance to win up to two of the progressive<br />

jackpots on a single spin of the wheel during the bonus<br />

round if progressive segments land on one or more of the<br />

active [lit] pointers.”<br />

Each game theme’s graphics packaging pays tribute to U.S.<br />

destinations that have hosted the Wheel of Fortune ® game<br />

show program. Las Vegas and Hawaii were the first two<br />

themed destinations from the television show’s travels.<br />

Now available, refresh your Wheel of Fortune ® Multi-Level<br />

Progressives banks with our newest destination theme,<br />

New York. The New York theme appeals to players through<br />

the use of fun imagery characteristic to “The Big Apple.”<br />

Scatter symbols provide higher pays in base game and<br />

the game offers a symbol-driven wide-area progressives<br />

top award (where available) or stand-alone progressive<br />

award. The wheel bonus has a high hit frequency, and max<br />

bet players are guaranteed to win at least one in-house<br />

progressive level in every wheel spin, and as many as two.<br />

Contact your <strong>IGT</strong> Account Executive for more information<br />

about game availability in your area.


Wheel of Fortune ® Super Spin <br />

Video Slots Five-Station <br />

Designed to offer more configuration options on the floor, playerfavorite<br />

Wheel of Fortune ® Super Spin now features five player<br />

stations that face an eye-catching, vertical wheel. Your players will still<br />

enjoy the <strong>com</strong>munity game play offered<br />

by this popular theme:<br />

• Available as a 40-payline/400credit/penny<br />

or 10-payline/75credit/nickel<br />

game.<br />

• A max bet is not required to enter<br />

the bonus round.<br />

• Players must cover all lines and a<br />

bonus side bet to be eligible for<br />

bonus wheel spin.<br />

• Minimum bet to qualify for bonus<br />

round is 80 cents for the penny<br />

game, and 75 cents for the<br />

nickel game.<br />

• The game awards a progressive<br />

jackpot or standalone top award<br />

where progressives are not<br />

available. A MegaJackpots ® top<br />

award will be available, depending<br />

on the jurisdiction.<br />

39<br />

MegaJackpots ® Games<br />

Two New Themes Add Variety To<br />

Wheel of Fortune ® Multi-Win Slots<br />

We’ve taken our popular Wheel of Fortune ® Multi-Win game series and added<br />

two new player-favorite themes – the Triple Double Red Hot 7s game, and the<br />

Triple Dollars ® game in a 15-payline version. Games can be banked with your<br />

existing Wheel of Fortune ® Multi-Win themes, taking advantage of player<br />

recognition of the most popular slot brand ever. Game features include:<br />

• 3 reels plus a fourth bonus reel and the popular wheel bonus.<br />

• Quarter game play.<br />

• The bonus reel awards players 1 to 3 pointers and a spin on the big wheel.<br />

• The bonus is symbol driven and can be triggered on any payline.<br />

• Available as a standalone game or as a MegaJackpots ® wide-area<br />

progressive without liability.*<br />

*Applicable to linked progressive machines only.


MegaJackpots ® Games<br />

Ancient Chinese Secret ® Video<br />

Slots Imperial Dragon <br />

Take your players on a trip to the Orient with our latest addition to the<br />

Ancient Chinese Secret ® video slots series – the Imperial Dragon game.<br />

This vivid new game theme can be mixed into your existing Ancient<br />

Chinese Secret game banks, adding game-play variety and an exciting<br />

new graphics package.<br />

The game features five-reel, 25-payline, 125-credit theme and is a math<br />

clone of Ancient Chinese Secret ® video slots.<br />

Players love the Mystery Bonus feature, which includes MegaJackpots ®<br />

Group Play action. The bonus offers multiple players the chance<br />

to play at the same time for a shot at the local<br />

progressive jackpot.<br />

In addition, the primary bonus can be<br />

triggered at random anytime during game<br />

play. A random number of secondary<br />

bonuses are awarded by the <strong>IGT</strong> Progressive<br />

Controller based on active machine<br />

play levels.<br />

For information on specific game<br />

configurations available in your<br />

jurisdiction, contact your <strong>IGT</strong><br />

Account Executive.<br />

40


41<br />

MegaJackpots ® Games<br />

Diamond Jackpots Multi-Level Progressives<br />

This multi-level progressive is specially designed for your higher-denomination spinning reel<br />

players and also offers greater progressive levels as bets are increased. The games allow<br />

the player to choose their level of volatility with progressives. With gaming action as volatile<br />

as our proven Red Hot Jackpots Multi-Level Progressives, these games will shine on your<br />

floor. Machines feature three spinning reels with a fourth jackpot multiplier reel. Players can<br />

win one or more of the Diamond Jackpots system’s multi-level progressive awards with<br />

as little as one credit bet.<br />

Look for these demonstrated player favorite Diamond Jackpots base game themes:<br />

• Triple Red Hot 7s<br />

• Triple Double Stars ®<br />

• Double Times Pay 3X4X5X<br />

• Super Times Pay ®<br />

Each theme will be available in 5-payline, 5-credit or 9-payline; 9-credit configurations that<br />

can be banked in groups of 5-payline or 9-payline machines under top boxes designed for<br />

use by both the new Diamond Jackpots and current Red Hot Jackpots Multi-Level<br />

Progressives systems.


MegaJackpots ® Games<br />

Star Wars : Rebel Assault<br />

Video Slots<br />

Reach for the stars and refresh your Star Wars bank of games with<br />

Star Wars: Rebel Assault – the fourth Star Wars themed game in<br />

our Game King ® AVP ® Video Slots series. The epic adventure continues<br />

with classic characters, lightsaber duels, and battling starships,<br />

all played with original sound and film clips.<br />

• Featuring 243 ways to win with MultiWay ® wagering action<br />

and bonus side bets.<br />

• Players have the chance of entering one of two bonus<br />

interface games, either Rebel or Imperial.<br />

• The Death Star sphere has a mystery award.<br />

• Optional custom topper.<br />

• Progressive MegaJackpots ® award without liability*.<br />

• Available as a new game or simple conversion to the original<br />

Star Wars themes.<br />

*Applicable to linked progressive machines only.<br />

Megabucks ® Video Slots<br />

Another proven player favorite is the Megabucks ® Video Slot.<br />

This 5-reel, 60-payline, $3.00-max bet game is a mega winner.<br />

A mechanical wheel and a wheel bonus will have your penny<br />

and nickel denomination players lining up for their turn on the<br />

game! Players have a chance at two exciting bonuses – the<br />

Megamatch bonus and Pick-A-Buck bonus that could all lead to<br />

mega winnings.<br />

42


Megabucks ® Slots<br />

After 26 years, one of the most popular games keeps getting<br />

better! Megabucks ® has done it again! We’ve taken two<br />

classic slot themes and made them even better – our Triple<br />

Butterfly Sevens ® and Triple Red Hot 7s reel slots are now<br />

available as Megabucks ® slot themes. Both games offer 5-reel,<br />

60-payline game play and a $3.00-max bet in a penny or nickel<br />

denomination version.<br />

43<br />

MegaJackpots ® Games<br />

Multi-Strike ® Triple Diamond ®<br />

Video Slots<br />

The Multi-Strike ® Triple Diamond ® Video Slots game play is hot<br />

with players and is an <strong>IGT</strong> exclusive offering the player 5-reel,<br />

100-paylines, with 25 paylines on each level. This new game concept<br />

<strong>com</strong>bines patented Multi-Strike ® multiplier play with a bonus wheel<br />

and marries the popular Multi-Strike ® game play with the playerfavorite<br />

Triple Diamond ® base game.<br />

• Four levels of game play advance based on wins to award everhigher<br />

multipliers.<br />

• The Free Ride bonus symbol advances play to the next level<br />

whether or not there is a win on the current payline.<br />

• Fourth-level wins activate the wheel for big bonus multipliers.<br />

For more information on specific game configurations available in<br />

your jurisdiction, contact your <strong>IGT</strong> Account Executive or visit <strong>IGT</strong>’s<br />

website at www.<strong>IGT</strong>.<strong>com</strong>.


MegaJackpots ® Winners List<br />

Wheel of Fortune ® $0.50 Beau Rivage 12/1/2007 $869,033.65<br />

Wheel of Fortune ® $1.00 Riverside Resort & Casino 12/2/2007 $2,428,831.93<br />

Spin Joker Poker $0.05 Wild Wild West AC 12/4/2007 $49,846.81<br />

Wheel of Fortune ® $0.25 Dancing Eagle Casino 12/4/2007 $527,546.48<br />

Wheel of Fortune ® $1.00 Harrah’s New Orleans Casino 12/4/2007 $2,100,648.05<br />

Triple Play Draw Poker ® $1.00 Atlantic City Hilton (Colony Capital) 12/6/2007 $124,432.30<br />

Wheel of Fortune ® $0.25 Tachi Palace Hotel & Casino 12/7/2007 $140,113.73<br />

TV Hits ® Choctaw Durant Casino & Resort 12/8/2007 $441,457.19<br />

Spin Joker Poker $0.05 Borgata Hotel Casino and Spa 12/12/2007 $80,954.62<br />

Wheel of Fortune ® $0.25 River Rock Casino 12/12/2007 $153,176.11<br />

Jeopardy! ® $0.25 Wild Wild West AC 12/13/2007 $263,396.69<br />

Triple Play Draw Poker ® $1.00 Harrah’s Atlantic City 12/16/2007 $129,311.79<br />

Triple Play Draw Poker ® $0.25 Harrah’s Atlantic City 12/16/2007 $88,556.58<br />

Spin Joker Poker $0.05 Showboat Casino Hotel AC 12/19/2007 $63,520.90<br />

Wheel of Fortune ® $1.00 Reno-Tahoe International Airport 12/22/2007 $1,401,563.05<br />

Wheel of Fortune ® $0.25 Cherokee Casino - Roland 12/22/2007 $208,511.37<br />

Spin Joker Poker $0.05 Showboat Casino Hotel AC 12/23/2007 $44,895.55<br />

Diamond Cinema $0.05 Mohegan Sun Resort 12/23/2007 $452,464.22<br />

Spin Joker Poker $0.05 Atlantic City Hilton (Colony Capital) 12/24/2007 $26,220.90<br />

Wheel of Fortune ® $0.25 Bally’s Atlantic City 12/25/2007 $288,672.00<br />

44


MegaJackpots ® Winners List<br />

Wheel of Fortune ® $0.25 Terribles Mark Twain Casino 12/25/2007 $125,285.17<br />

Triple Play Draw Poker ® $0.25 Showboat Casino Hotel AC 12/25/2007 $63,597.42<br />

Wheel of Fortune ® $0.25 Cherokee Nation Casino Catoosa 12/26/2007 $138,857.97<br />

Triple Play Draw Poker ® $1.00 Harrah’s Atlantic City 12/26/2007 $126,108.40<br />

Wheel of Fortune ® $1.00 Boomtown Belle 12/27/2007 $930,665.44<br />

Wheel of Fortune ® $5.00 Flamingo Las Vegas 12/30/2007 $1,631,378.25<br />

Spin Joker Poker $0.05 Trump Marina 12/30/2007 $79,487.66<br />

Wheel of Fortune ® $0.25 St Croix Casino & Hotel 12/31/2007 $174,821.88<br />

Wheel of Fortune ® $0.25 Black Oak Casino 12/31/2007 $101,819.59<br />

Spin Joker Poker $0.05 Resorts Hotel Casino 1/1/2008 $42,741.36<br />

TV Hits ® Cherokee Casino - Tahlequah 1/1/2008 $265,521.58<br />

Jeopardy! ® $0.25 Tropicana Hotel Casino (AC) 1/2/2008 $120,820.89<br />

Spin Joker Poker $0.05 Borgata Hotel Casino and Spa 1/7/2008 $82,595.36<br />

Wheel of Fortune ® $0.25 Four Bears Casino 1/9/2008 $101,273.83<br />

Wheel of Fortune ® $0.25 Santa Ana Star Casino 1/9/2008 $206,828.18<br />

Wheel of Fortune ® $0.25 Jackson Rancheria Casino & Hotel 1/9/2008 $101,583.85<br />

Famous Games Four Winds Casino 1/11/2008 $910,469.78<br />

Wheel of Fortune ® $0.25 MGM Grand Detroit LLC 1/14/2008 $1,367,715.74<br />

Triple Play Draw Poker ® $0.25 Showboat Casino Hotel AC 1/14/2008 $109,022.01<br />

45


New Models<br />

Turbo-Charge Your Floor W<br />

Bring the power and functionality of <strong>IGT</strong>’s new AVP ® models to your<br />

casino. Based on customer input, these custom designed-fromthe-ground-up<br />

models are built upon the technology of the AVP ®<br />

TrimLine and AVP ® slant-top machines.<br />

As the most full-featured line in the industry today, these models<br />

provide state-of-the-art electronics, an enhanced player experience,<br />

the best service and support available, and are ready for the arrival<br />

of <strong>IGT</strong>’s sb technology.<br />

For the ultimate player and operator experience: Fast-forward your<br />

floor into the future with the new AVP ® models from <strong>IGT</strong> – <strong>com</strong>ing<br />

this Spring.<br />

Machine Features You and Your Players Will Love<br />

Imagine your casino floor installed with spinning reel and video<br />

machines all featuring:<br />

• Standardized electronics – for easier servicing<br />

• Electronics ready for <strong>IGT</strong> sb Products – preparing you for<br />

use of the open network and the future of gaming<br />

• Support for dynamic buttons – for simple game conversions<br />

• Designs based on ergonomic testing performed<br />

on the <strong>com</strong>bination of machine, stand and seat –<br />

ensuring player <strong>com</strong>fort<br />

• Interiors designed for quick, easy technician access<br />

while at the same time offering high-level<br />

machine security<br />

46


ith Five New AVP ® Models<br />

47<br />

Video Models<br />

New Models<br />

G20 Game King ® AVP ® Widescreen Upright<br />

• Clear 20-inch LCD monitor in the base game<br />

• Sits in the same footprint as your existing 19<br />

inch upright video machines<br />

• Second 20-inch LCD in the top box<br />

G22 Game King ® AVP ® Widescreen Slant-Top<br />

• Exceptional 22-inch LCD monitor in the<br />

base game<br />

• Sits in the same footprint as your existing slanttop<br />

video machines<br />

G20 Game King ® AVP ® Widescreen Bar Top<br />

• Beautiful 20-inch LCD monitor in the base game<br />

• Sits in the same footprint as your existing bar<br />

top machines<br />

Spinning Reel Models<br />

S3, S4 and S5 AVP ® Slots<br />

• Spinning reel machines featuring the power of<br />

AVP ® technology<br />

• Available in 3-, 4- and 5-reel models<br />

• New lighting and color contrast are easier on the<br />

eyes – yet provide crystal clear contrast on the<br />

glass and reel strips for increased player <strong>com</strong>fort<br />

• Includes a 22-inch wide screen LCD in the<br />

top box<br />

SMLD AVP ® Virtual Reel Slots<br />

• New multi-layer screen provides a crisp,<br />

stunning display of both the reel glass and reels,<br />

along with a 3-D representation of the reels<br />

themselves<br />

• Innovative dual-LCD display in the base game<br />

• Makes game play appealing to both video and<br />

spinning reel players


Table Game Products<br />

DigiDeal ® DTS-V<br />

Tables Updated<br />

With SAS<br />

New in the world of DigiDeal ® DTS-V<br />

table games – six-connection SAS/<br />

AFT. This feature makes it possible<br />

to <strong>com</strong>municate player-tracking and<br />

slot accounting information gathered<br />

electronically from each of the six player<br />

positions at the table. The six-connection<br />

SAS/AFT also allows for individual patron<br />

bonusing for each player, such as the<br />

<strong>IGT</strong> Advantage Bonusing system.<br />

Texas Hold ‘Em Bonus, Dragon Bacc<br />

and Digital 21 games were slated for<br />

testing by GLI in January and February.<br />

48<br />

New Games Ready for<br />

M-P Series Hardware<br />

The automated version of Roulette Revolution<br />

(with roulette wheel) is ready for market. Golden<br />

Baccarat will begin GLI testing in late February.<br />

Two additional versions of Roulette Revolution<br />

will also be released this spring. The first is a fully<br />

virtual version of roulette that features all elements<br />

of the game displayed at the slant player station and<br />

the central display unit (CPU). The second is a live<br />

version of roulette that has an actual dealer spinning<br />

the ball at the wheel.


Table solutions made simple.<br />

It’s an exciting time to be making decisions about the table games segment of<br />

your business. But, there are so many choices and options to choose from. How do<br />

you know what will be the right choice for today, and for where your property wants<br />

to go for the future?<br />

<strong>IGT</strong> can help make those decisions easy. We’ve developed the table technology<br />

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from fully electronic games, to traditional felt options. Check out our lineup.<br />

A <strong>com</strong>pletely different gaming experience.<br />

Series<br />

Introducing the multi-player series of products – a whole new line<br />

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Check out our Golden Baccarat and<br />

Roulette Evolution TM<br />

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© 2008 <strong>IGT</strong>. All rights reserved. DigiDeal ® , Dragon Bacc and Putting it all on the table are trademarks<br />

of DigiDeal Corporation. M-P Series, Golden Baccarat, Roulette Evolution and Table iD are trademarks<br />

or registered trademarks of <strong>IGT</strong> in the US and/or other countries.<br />

Black & White<br />

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Color - black or dark colored background<br />

Our techno-charged <strong>com</strong>bination of Table Manager, Chip Manager<br />

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B&W - black or dark colored background<br />

Looking for easy-to-play, fun, fast and flexible electronic table<br />

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Stacked version<br />

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Stacked B&W<br />

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Contact your account executive today.<br />

702.669.7777<br />

www.<strong>IGT</strong>.<strong>com</strong><br />

Alternate B&W line only version<br />

(use only when necessary)<br />

Distributed by <strong>IGT</strong>


<strong>IGT</strong> <strong>News</strong><br />

Jack Angelo:<br />

Transforming<br />

The Service<br />

Side Of Systems<br />

“I love data,” says Jack Angelo, “Understanding data<br />

pinpoints how we can improve our customer support and is<br />

what we strive for everyday.” Jack Angelo is more than just<br />

a connoisseur of data. As <strong>IGT</strong>’s Vice President of Systems<br />

Customer Services, he has been charged with growing<br />

and developing the consulting and managed services side<br />

of the systems business. And that involves analyzing the<br />

data customers have to help them grow their business and<br />

manage their costs. “As we turn data into information, we<br />

empower our consultants to do their jobs well – and having<br />

information about our service delivery helps us anticipate<br />

the future needs of our customers,” says Jack.<br />

Jack’s main goals at <strong>IGT</strong> match the vision of where the<br />

<strong>com</strong>pany is headed. He intends to expand the presence of<br />

and develop the consulting and managed services areas<br />

of the systems business. His style is inspired by flawless<br />

execution, a concept and management technique that is<br />

derived from fighter pilots. This is a simple, continuous<br />

team building and performance improvement process that<br />

is reliant on the people in the organization. Service is all<br />

about the dedication, expertise, and the follow through of<br />

the people that deliver the service. The consulting area of<br />

the business will help operators look at how they can best<br />

ready themselves for a server-based world, improve their<br />

profitability, and optimize their use of our current products<br />

and systems. The managed services area is new to the<br />

industry and an opportunity for us to help our customers<br />

run their systems more smoothly and with less downtime,<br />

either onsite or remotely.<br />

Secondly, he would like to integrate the teams more and<br />

allow for services to be involved in the design process<br />

alongside other groups like engineering and product<br />

development, to better facilitate the customers’ needs into<br />

the process. “I also believe there is a huge international<br />

potential for this <strong>com</strong>pany,” he says. Jack believes the<br />

global aspects of the business are where he can lend<br />

valuable experience and insight.<br />

Jack started his career in systems development with a<br />

<strong>com</strong>puter science degree and later became an integral<br />

team member at NCR in the areas of consulting, services<br />

management and product marketing. “As a developer I<br />

became very interested in how customers’ accepted and<br />

used what we built,” he says. “So I volunteered for field<br />

50<br />

assignments and ended up mainly in Europe gaining a real<br />

understanding of customer focus.” Jack’s management<br />

style led him to Dell Computers, where he helped build the<br />

server division from the ground up to a $5 billion business<br />

in less than five years. As the leader of their server support<br />

group, “I learned at Dell that facts are our friends if we<br />

use them to make decisions and not use them to play the<br />

blame game. We need to be data-driven to continuously<br />

improve ourselves and understand where the problems lie.<br />

Fix those and then gauge customer satisfaction from that.”<br />

“Perhaps one of the most productive things a customer<br />

can do is tell us when they’re not happy,” he says. “This<br />

gives us something specific to work on.” Jack believes that<br />

from this learning experience, <strong>IGT</strong> will be<strong>com</strong>e the best<br />

in the industry at serving our customers. This real value of<br />

customer focus in services is to elevate the overall value<br />

<strong>IGT</strong> brings to its customers. And, they will look to us for<br />

total solutions from machines, to games, to systems.<br />

“This industry is fast-paced and challenging and one of the<br />

main reasons why I was excited about the opportunity,” he<br />

says. “It is a chance to be a part of a changing industry.”<br />

We’re looking forward to having Jack and his team go to<br />

work with flawless execution.<br />

On the nightstand:<br />

“Pyramids” by Terry Pratchett<br />

“Microsoft Sharepoint 2003” by Colin Spence and<br />

Michael Noel<br />

Last thing on TV:<br />

“Heroes – Save the cheerleader; save the world”<br />

In my other life…<br />

“I’d be Angus MacGyver.”<br />

Passions:<br />

“Travel and the arts. I’d like to be a part of the Reno<br />

arts <strong>com</strong>munity.”<br />

For fun:<br />

“I fish when I can. In the mornings, I like to take time<br />

to read non-technical blogs and occasionally update<br />

my Facebook.”


Striving for Interoperability<br />

The <strong>IGT</strong> Global Technology & Interoperability Center has<br />

opened its doors to true industry-wide collaboration.<br />

The $10 million, 6,500-square foot facility (with the<br />

ability to expand to 10,000 square feet in later phases) is<br />

located near <strong>IGT</strong>’s Reno, Nevada campus as a separate<br />

facility. The Center is open to leading original equipment<br />

manufactures (OEMs), strategic partners and<br />

system integrators.<br />

The key objective of the Center is to create an<br />

environment to perform a number of systems tests<br />

such as interoperability load, performance and stress<br />

tests. The Center is also set-up to test the <strong>com</strong>patibility<br />

of the <strong>Gaming</strong> Standards Association’s (GSA) protocolbased<br />

products from other manufacturers in a secure,<br />

private setting. This will increase customer satisfaction by<br />

facilitating cooperation among manufacturers to produce<br />

products that evolve with emerging technologies. In<br />

addition, this collaborative approach will ensure that<br />

the Center’s rigorous end-to-end systems testing is<br />

conducted in an environment that closely emulates<br />

customer sites with systems such as hotel management<br />

or point-of-sale, so there are no surprises when products<br />

are brought to market.<br />

“Industry-wide efforts toward interoperability will benefit<br />

all gaming manufacturers and ultimately, our casino<br />

customers and their patrons by helping to ensure all<br />

systems and games work together seamlessly,” says<br />

Mohammad Entezari, <strong>IGT</strong>’s Director of Software Product<br />

Assurance. “Being a part of Product Assurance, we saw<br />

a few issues being discovered in the field due to lack of a<br />

true life casino test environment or not having a number<br />

of backend hotel system interfaces available to simulate<br />

at <strong>IGT</strong>. Rather than discovering these issues at the time<br />

of systems install or upgrade, we felt that a solution was<br />

necessary if we were to show our <strong>com</strong>mitment to the<br />

open architecture concept.”<br />

“We discussed the idea of the Center with <strong>IGT</strong> executives<br />

about eight months ago,” Mohammad says. “We did<br />

some research and discovered the advantages of<br />

implementing a test facility similar to Microsoft and HP<br />

interoperability test labs. We determined that such a<br />

facility will give us the opportunity to be a true leader in<br />

a proactive, collaborative approach to open standards.<br />

This will benefit our customers because it allows more<br />

streamlined work processes with GSA. It will also help<br />

<strong>IGT</strong> bring products to market at a much faster pace by<br />

instituting GSA certification process for <strong>IGT</strong> products at<br />

this Center.”<br />

The team has already gauged interest from the gaming<br />

<strong>com</strong>munity and is excited about moving forward. In fact,<br />

at this year’s G2E, <strong>IGT</strong> showcased interoperability of the<br />

sb system with other manufacturers’ machines. Atronic<br />

incorporated the <strong>IGT</strong> AVP ® technology within their<br />

machine, Novomatic and WMS showcased the Service<br />

51<br />

<strong>IGT</strong> <strong>News</strong><br />

Window, and Paltronics streamed content through to<br />

sb NexGen displays.<br />

“I believe <strong>IGT</strong> has the solution to bring the industry together<br />

at this facility and successfully test the interoperability of other<br />

gaming manufacturers’ products alongside of <strong>IGT</strong> product lines<br />

for our customers,” says Mohammad. “It’s the right thing<br />

to do.”<br />

“Global interoperability<br />

means the industry is<br />

working together in<br />

support of the open<br />

network architecture<br />

with customer<br />

satisfaction being their<br />

highest priority.”<br />

Mohammad Entezari, Director of<br />

Software Product Assurance


<strong>IGT</strong> <strong>News</strong><br />

AVP ® Is The Right Technology And<br />

The Perfect Platform<br />

“A workhorse of a platform” said Mike Smith, Product<br />

Manager of Platforms for <strong>IGT</strong>, about our AVP ® platform, “it’s<br />

incredibly powerful and knocks the socks off of anything<br />

else in the marketplace.”<br />

As <strong>IGT</strong> embraces the future of gaming and server based<br />

technology, we’re transitioning all of our machines to the<br />

powerful and flexible Advanced Video Platform (AVP ® ).<br />

<strong>IGT</strong>’s new MegaJackpots ® , slots, video slots,<br />

Poker, Class II, Central Determination<br />

Systems, and International games<br />

will all be built on this strong, flexible<br />

PC-based platform that will serve as<br />

the portal for all server-based gaming<br />

possibilities of the future. Our AVP ®<br />

machines feature a portfolio of<br />

capabilities that will give you the<br />

ability to download games, system<br />

and peripheral software using the<br />

Ethernet, ending the days of swapping<br />

out chips and glass to upgrade<br />

your machines. In addition, AVP ®<br />

technology provides the unmatched<br />

horsepower to run the <strong>com</strong>plex<br />

content for games that include<br />

expanded bonus and play options and<br />

animation. Electronics Funds Transfer<br />

(EFT), Advanced Funds Transfer<br />

(AFT) and key to credit capabilities<br />

(cashless, etc.) are also <strong>com</strong>ponents<br />

of AVP ® software.<br />

The standard hardware found<br />

in AVP ® technology is able to<br />

support multi-monitor, ultrahigh<br />

resolution LCD displays<br />

in both standard and widescreen<br />

formats. Other impressive features<br />

of this PC-based application include<br />

advanced graphics for more dynamic<br />

game play, high performance digital<br />

sound, 80+ GB of hard drive space,<br />

and USB capabilities for easy<br />

software installation, upgrades and<br />

maintenance.<br />

Making AVP ® the standardized platform across all <strong>IGT</strong><br />

product lines will benefit both casino operators and players<br />

alike. The AVP ® processor will allow you to quickly and<br />

seamlessly change and upgrade machines resulting in<br />

labor and service savings. This hardware will give you the<br />

52<br />

ability to make instant changes to keep up with your player<br />

demands and also keep up with changes in technology.<br />

Players will enjoy an enhanced gaming experience through<br />

better sounds and graphics as well as the ability to pick<br />

from various games on one machine. And these benefits<br />

for the player will result in increased play.<br />

“The AVP ® technology was chosen because we put<br />

it out in the field and it performed very<br />

well. This is hardware you can trust and<br />

it has a good dependability factor. It<br />

also gives us the foundation to build<br />

on for technology of the future,” said<br />

Mike Smith, Product Manager of<br />

Platforms.<br />

The innovative AVP ® technology is<br />

designed to co-exist seamlessly<br />

with other manufacturer’s machines<br />

and systems. Atronic and <strong>IGT</strong><br />

demonstrated the future of gaming’s<br />

open network and interoperability<br />

at this year’s Global <strong>Gaming</strong> Expo in<br />

Las Vegas. Utilizing the AVP ® game<br />

platform, Atronic and <strong>IGT</strong> unveiled<br />

their partnership for a fully-integrated<br />

solution for Atronic’s Server Assisted<br />

<strong>Gaming</strong> (SAG). Atronic games<br />

using AVP ® technology were<br />

displayed at both the Atronic booth<br />

and at the <strong>IGT</strong> booth.<br />

This partnership is a move one<br />

step closer toward providing casino<br />

operators with a seamless solution<br />

for server-assisted gaming. The codeveloped<br />

solution is the first fully<br />

integrated one of its kind, providing<br />

operators with a mechanism to<br />

deliver the <strong>com</strong>plete suite of serverassisted<br />

functionality to the casino<br />

floor.<br />

Said Steve Morro, COO of <strong>IGT</strong>. “Our<br />

AVP ® platform and its integration in<br />

Atronic’s cabinet, as well as in <strong>IGT</strong>’s new<br />

cabinets, will provide the needed interoperability to drive<br />

the new technology.”<br />

To learn more about <strong>IGT</strong>’s AVP platform, visit<br />

www.<strong>IGT</strong>.<strong>com</strong>/AVP or talk to your Account Executive.


<strong>IGT</strong> <strong>News</strong><br />

Blackjack with Guaranteed Play :<br />

Attracting New Players from an Untapped Market<br />

Millions of players want to play blackjack and either don’t<br />

have enough money to truly enjoy the game or want more<br />

action for their money. For example, a $50 bankroll can get<br />

a player a good amount of slot play but that same amount<br />

doesn’t last nearly as long at even a $5 minimum bet<br />

blackjack table, assuming he can find one. But now, thanks<br />

to Blackjack with Guaranteed Play and its innovative new<br />

pricing model, all players can enjoy the pit’s most popular<br />

table game at a price they can afford.<br />

With Guaranteed Play, players purchase a guaranteed<br />

amount of hands called a “session” for one set price<br />

ensuring that players get what matters to them most<br />

– value and time at the table. And, most importantly,<br />

Blackjack with Guaranteed Play plays like every other<br />

blackjack game in the casino with the same rules, cards,<br />

dealers and odds. The only difference is the significant<br />

increase in play guests enjoy when they purchase a<br />

Guaranteed Play session. Typically, a 30-hand session<br />

allows players to game for about 30 minutes which is much<br />

more than they would normally receive betting hand-byhand.<br />

Initial trials show impressive results in two untapped<br />

markets: new players and current players who want to bet<br />

at higher levels. New players are excited about finally being<br />

able to sit down at a blackjack table without the worry of<br />

losing too much money as they learn the game and current<br />

players are finally able to play at higher denominations,<br />

making them feel more like a high roller. Both groups know<br />

in advance that their gaming dollar value is maximized and<br />

they will never lose more than their buy-in.<br />

Operators also benefit from Blackjack with Guaranteed<br />

Play because when a player purchases a session, it<br />

improves the economics of the game. When a player prepays,<br />

he has to win his full initial investment back from the<br />

casino over the course of the session which may or may<br />

not happen. With traditional hand-for-hand play, the casino<br />

has to win the player’s budget one hand at a time. This<br />

one small change makes a big impact. Guaranteed Play<br />

sessions increase house advantage by almost three times<br />

over traditional play blackjack and dramatically increases<br />

table game win per hour.<br />

Better still, non-table game players can now learn how<br />

to play blackjack relatively risk free since they are paying<br />

as little as $20 to play a short, introductory session. By<br />

marketing to this totally new market – the small budget<br />

customer – the casino not only engages an untapped<br />

market but begins to dynamically grow an otherwise<br />

stagnate section of the gaming population with a highly<br />

profitable product.<br />

Success at Sea<br />

Blackjack with Guaranteed Play is currently live on<br />

Norwegian Cruise Lines and experiencing great success.<br />

“Our customers are very drawn to the game and we<br />

53


<strong>IGT</strong> <strong>News</strong><br />

get more gaming value for their dollar,” said John<br />

McLoughlin, Casino Manager for the Norwegian Pearl.<br />

“Walker Digital <strong>Gaming</strong>’s expertise and innovations<br />

have been important in helping NCL launch the product<br />

successfully.”<br />

The Next Stage<br />

Blackjack with Guaranteed Play has been submitted to<br />

Nevada and GLI for regulatory approval.<br />

Operators implementing the Guaranteed Play option will<br />

find it simple and inexpensive. No new tables or technology<br />

are required! Casinos use their existing felt tables, live<br />

dealers, and cards plus a special set of Guaranteed Play<br />

table chips. Casinos can offer the option on select tables<br />

and during off-peak times to trial the concept and gradually<br />

educate their players. Importantly, sessions of Blackjack<br />

with Guaranteed Play can be pre-sold with quantity<br />

and time restrictions that allow casinos to create highly<br />

specific, revenue increasing property packages.<br />

Blackjack with Guaranteed Play is the right choice for<br />

casinos who want to offer a lot more action for a lot less<br />

money and make an impressive profit while doing it.<br />

For more information, contact Stephen Moore, Senior<br />

Vice President of Consumer Marketing for Walker Digital<br />

<strong>Gaming</strong> at 203-461-7250.<br />

Basic Rules Of Blackjack with<br />

Guaranteed Play <br />

1.<br />

2.<br />

Each player receives 30 Play Tokens to start a session. Each hand requires the<br />

placement of one Play Token. Double-downs and splits require the placement of an<br />

additional Play Token.<br />

Each player receives a starting balance of non-cashable Guaranteed Play chips,<br />

which are used for all bets.<br />

Price Min Bet Max Bet Starting Balance<br />

$20 $1 $5 $50<br />

$40 $5 $10 $100<br />

$100 $10 $30 $250<br />

$300 $50 $100 $1,000<br />

$500 $100 $200 $2,000<br />

3. The session ends when the player runs out of Play Tokens. Then, the player and<br />

dealer “settle-up” and the player is paid for chips in excess of his starting balance.<br />

The player owes nothing if his session ends with a chip count below his starting<br />

balance.<br />

Strategy twist! A player may risk two Play Tokens instead of one for the chance to keep<br />

both tokens with a win or push.<br />

54


Multi-Strike ®<br />

Games Are<br />

Straight From<br />

The Leading<br />

Edge<br />

The guys at Leading Edge Design are responsible for<br />

some of the most creative game concepts in<br />

the industry.<br />

55<br />

<strong>IGT</strong> <strong>News</strong><br />

On July 11, 2000 <strong>IGT</strong> and Leading Edge Design began their<br />

partnership to create new and exciting casino games based<br />

around the Multi-Strike ® gaming concept. Led by brothers<br />

Larry and Steven DeMar, the Leading Edge Design team<br />

has helped <strong>IGT</strong> take video poker and video slots to a whole<br />

new level of excitement. The successful joint venture<br />

between <strong>IGT</strong> and Leading Edge Design has resulted in<br />

some truly unique and exciting games. “Leading Edge<br />

Design is an outside game development <strong>com</strong>pany that<br />

works exclusively with <strong>IGT</strong> by choice,” Steven explained.<br />

He continued to say, “<strong>IGT</strong> is such a good partner that we<br />

don’t want to do business with anyone else.”<br />

Since the partnership began, a number of games have<br />

been developed<br />

including Cash<br />

King Checkers ® ,<br />

Multi-Strike Poker ® ,<br />

Bunco Night ® , Big<br />

Split Poker ® , Gems<br />

Wild-Tiles ® and Elvis ®<br />

Multi-Strike ® . Of these<br />

games, Multi-Strike Poker ®<br />

was the biggest success and received numerous awards<br />

including being named among the Top 20 Most Innovative<br />

<strong>Gaming</strong> Products by Casino Journal in 2002, awarded Best<br />

Slot Product at the Global <strong>Gaming</strong> Expo in September of<br />

2003, and at the American <strong>Gaming</strong> Summit Multi-Strike<br />

Poker ® was awarded the Most Innovative <strong>Gaming</strong> Product<br />

for 2003. The crossover from video poker to video slots of<br />

the Multi-Strike ® concept began with Elvis ® Multi-Strike ® ,<br />

and the future of this gaming concept seems limitless.<br />

History of Leading Edge Design<br />

In October 1999 when Williams <strong>Gaming</strong> decided to close<br />

their pinball division Larry DeMar realized that the timing<br />

was perfect to start his own <strong>com</strong>pany. As he put it, he was<br />

able to build his “dream team” that included his brother,<br />

Steven DeMar, and two co-workers from Williams, Duncan<br />

Brown and Scott Slomiany. Based in Chicago, Leading<br />

Edge Design was up and running within a week. Today all<br />

four are still working together and the group has grown<br />

to include Mark Molitor and Bill Grupp as well. With their<br />

team in place they set off to create new, innovative and<br />

unique gaming concepts for the casino industry.<br />

Larry, Scott and Duncan together have nearly 40 years<br />

of collective experience in the pinball and video game<br />

industry. Starting out with a vision to make all kinds of<br />

different casino games, Larry, Steven and their team<br />

<strong>com</strong>bined their expertise to create exciting, suspenseful<br />

and goal-orientated slot games. Larry is a self proclaimed<br />

“techie and mad game designer,” while Steven is the<br />

“level-headed, people-person” who is more businessfocused.<br />

And this works well because Larry is happy to


<strong>IGT</strong> <strong>News</strong><br />

be in the back designing and creating games while<br />

Steven is out in front handling customers and business<br />

development. And the team that they work with at<br />

Leading Edge Design is instrumental in the success behind<br />

their games and concepts.<br />

Multi-Strike ® <strong>Gaming</strong> Concept<br />

Larry credits Leading Edge Design team member Scott<br />

Slomiany as the “genius” behind the Multi-Strike ® idea.<br />

The Multi-Strike ® gaming concept builds excitement for<br />

players as each successful play propels the action to a<br />

higher level and bigger wins. The patented Multi-Strike ®<br />

architecture creates multi-level excitement that works as<br />

well with video reel themes as it does with video poker<br />

games. Every Multi-Strike ® game offers heart pounding<br />

excitement in a high volatility gaming experience.<br />

All Multi-Strike ® games feature the Ladder to Riches<br />

game play, which gives players the opportunity to wager<br />

on sequential events of the base game. With a win on<br />

the first “rung” or level, the player moves up to the next<br />

stage where the base game is played again for at least<br />

double the paytable values. Each win brings the player to a<br />

higher level, and a larger multiple of the base paytable. And<br />

every Multi-Strike ® game features a random “Free Ride”<br />

where players advance up the ladder to the next level even<br />

without a winning hand.<br />

56<br />

All Multi-Strike ® video poker games use a standard<br />

paytable for the initial hand, and it’s up to the player to<br />

choose how many levels to play before the Multi-Strike ®<br />

game sequence begins. Any winning hand on the first<br />

level pays from the standard paytable and then moves the<br />

poker game to the next level where a new hand is dealt<br />

and paytable values are doubled. Successive wins move<br />

the game up and up, paying increasingly larger rewards<br />

(4X, 8X and higher). For example the new Multi-Strike ®<br />

Super Times Pay Poker game <strong>com</strong>bines two very popular<br />

and very volatile video poker themes for one of the most<br />

exciting gaming experiences around.<br />

The Multi-Strike Poker ® Progressive concept was<br />

introduced in 2005 in the standard Multi-Strike Poker ®<br />

game. This progressive works with the <strong>IGT</strong> progressive<br />

controller (IPC), other industry standard controllers and<br />

also as a stand-alone progressive. In the new Multi-Strike<br />

Poker Deluxe video poker game there are five possible<br />

progressive levels that lead to even larger jackpots.<br />

Multi-Strike ® video reel games feature 3 or 4 levels of fun


57<br />

<strong>IGT</strong> <strong>News</strong><br />

gaming action. Once a player has a win on the first level,<br />

a second screen then zooms out for another round of play<br />

with a multiplied paytable.<br />

New Games<br />

Two new games are on the horizon for release, Multi-Strike<br />

Poker Deluxe and Multi-Strike ® Triple Diamond ® Video<br />

Slots. Multi-Strike Poker Deluxe will feature five games<br />

in one box including Big Split Poker ® , standard Multi-Strike<br />

Poker ® and three new variations of the standard Multi-<br />

Strike Poker ® . One of the new variations is the Multi-Strike<br />

Poker ® 16x game, and according to Larry this game is a<br />

“wild ride” for players, with huge volatility.<br />

The new Multi-Strike ® Triple Diamond ® Video Slot game<br />

optimizes the Multi-Strike ® video slot concept. This<br />

new video slot game has 4-levels of Multi-Strike ® action<br />

<strong>com</strong>bined with the proven Triple Diamond ® theme. Multi-<br />

Strike ® Triple Diamond ® features 100 lines for higher coin-in,<br />

a free spins bonus, the thrilling top box wheel and high<br />

volatility for truly exciting game play.<br />

The top box wheel provides players with multipliers of<br />

up to 100x. A wild symbol on the payline will win the<br />

player 3x the line pay and two Triple Diamond ® symbols<br />

on the payline results in an extraordinary 9x multiplier.<br />

And sticking to the Multi-Strike ® concept, the multipliers<br />

increase with wins on each level and are <strong>com</strong>bined with<br />

Triple Diamond ® multipliers to a maximum multiplier of<br />

1080 times the line win. The Multi-Strike ® Free Ride<br />

feature automatically takes the player to the next level and<br />

also increases the multiplier.<br />

Over the next two years, the Multi-Strike ® team plans to<br />

continue designing and releasing more thrilling games. As<br />

Leading Edge Design and <strong>IGT</strong> look to the future they hope<br />

to continue to push the boundaries of the casino gaming<br />

experience and create truly unique games that players keep<br />

<strong>com</strong>ing back to play.<br />

Multi-Strike ® Video Poker Games<br />

• Multi-Strike Poker ®<br />

• 5-Play Multi-Strike Poker ®<br />

• WPT ® Multi-Strike ® Super Video Hold ‘em<br />

• Multi-Strike ® Super Times Pay Poker<br />

• Multi-Strike Poker Deluxe (<strong>com</strong>ing in early 2008 and containing the<br />

following – Refer to page 22 for more information.) :<br />

– Multi-Strike Poker ®<br />

– Multi-Strike Poker ® 16X<br />

– Multi-Strike ® Double Down Stud ®<br />

– Multi-Strike ® Big Pick<br />

– Big Split Poker ®<br />

Multi-Strike ® Video Slots<br />

• Elvis ® Multi-Strike ®<br />

• Multi-Strike ® Triple Diamond ® (<strong>com</strong>ing in early 2008) – Refer to page<br />

43 for more information<br />

• Multi-Strike ® Triple Double Red Hot 7s (<strong>com</strong>ing in mid 2008)


<strong>IGT</strong> <strong>News</strong><br />

<strong>IGT</strong> Products Receive IGWB Awards<br />

Wheel of Fortune ® Super Spin <br />

Now In Macau<br />

The first Wheel of Fortune ® Super Spin games in<br />

Macau went live at The Sands Casino and The Venetian<br />

Macau Resort Hotel on December 14 th . Players were<br />

treated to promotional<br />

giveaways at simultaneous<br />

events at both casinos.<br />

The installation of these<br />

games is further proof<br />

that the Wheel of Fortune ®<br />

Super Spin game is a truly<br />

international brand. The big<br />

design makes players feel like they’re on the game show<br />

set, even thousands of miles from the United States.<br />

Players can’t help but notice these games on any floor.<br />

Contact your <strong>IGT</strong> Account Executive for information about<br />

the Wheel of Fortune ® Super Spin game and the<br />

various base games that are available.<br />

58<br />

<strong>IGT</strong>’s Major Jackpots Wide Area Progressive<br />

link and Extra Chance play feature received<br />

International <strong>Gaming</strong> & Wagering Business<br />

(IGWB) magazine’s “Top International <strong>Gaming</strong><br />

Products” award for 2007. The awards, given at<br />

the International Casino Exhibition (ICE) show in<br />

January, celebrate the best gaming technology and<br />

products offered outside North America.<br />

The Major Jackpots Wide Area Progressive link<br />

offers a <strong>com</strong>bination of standalone and linked<br />

progressives on the same game bank. The Extra<br />

Chance play feature is currently offered as a side<br />

bet on three 20-payline video slots, Blue Moon II<br />

Extra Chance, Jewel of Arabia ® Extra Chance<br />

and Extra Chance Jetsetter Sydney.<br />

Contact your <strong>IGT</strong> Account Executive for information<br />

about product availability in your area. These<br />

products are not available in any of the US Domestic<br />

jurisdictions.<br />

<strong>IGT</strong> Sweeps <strong>Gaming</strong> And<br />

Technology Awards<br />

<strong>IGT</strong> has been honored with two of the three first-place<br />

<strong>Gaming</strong> & Technology Awards in the fifth annual industrywide<br />

<strong>com</strong>petition. EZ Pay ® Smart Card took first place for<br />

“Best Consumer Service Technology,” and the sb Floor<br />

Manager captured the top spot in the “Best Productivity-<br />

Enhancement Technology” category.<br />

<strong>IGT</strong> also placed second in the “Best Slot Product” <strong>com</strong>petition<br />

for the Indiana Jones: The Last Crusade Video<br />

Slot featuring the new Multi-Layer Display LCD technology<br />

from PureDepth, Inc.<br />

Products from multiple manufacturers were viewed and<br />

judged at the 2007 Global <strong>Gaming</strong> Expo by four independent<br />

judges not affiliated with casinos or gaming manufacturers.<br />

The <strong>Gaming</strong> & Technology Awards “recognize<br />

and encourage innovation in the rapidly changing casino<br />

industry.”


© 2008 <strong>IGT</strong>. All rights reserved.<br />

Cyber-shot is a trademark or registered trademark of Sony Corporation of America in the United States and/or other<br />

countries.<br />

“DigiDeal,” “Dragon Bacc,” “Digital 21” and logo are trademarks and or registered trademarks of DigiDeal, Inc.<br />

eBay is a trademark of eBay Inc. and is used under license.<br />

Elvis, Elvis Presley are registered trademarks with USPTO © Elvis Presley Enterprises, Inc.<br />

Guaranteed Play, Guaranteed Play Poker and design, and Walker Digital <strong>Gaming</strong> are trademarks of Walker Digital<br />

<strong>Gaming</strong>, LLC.<br />

“Star Wars” and “Indiana Jones” © 2008 Lucasfilm Ltd. & All Rights Reserved. Used Under Authorization<br />

“Jeopardy!” is a registered trademark of Jeopardy Productions, Inc. “Jeopardy!” ©2008 Jeopardy Productions, Inc.<br />

All Rights Reserved.<br />

“The Joker’s Wild” is a Trademark of Columbia TriStar Television, Inc. “The Joker’s Wild” TM & © 2008 Columbia TriStar<br />

Television, Inc. All Rights Reserved.<br />

The Price Is Right is a registered trademark of FremantleMedia Operations B.V. Based on the FremantleMedia TV program<br />

“The Price Is Right.” Licensed by FremantleMedia Licensing Worldwide. www.fremantlemedia.<strong>com</strong><br />

PureDepth and MLD are trademarks of PureDepth, Inc.<br />

“Random Rewards” is a trademark of <strong>Gaming</strong> Enhancements, Inc.<br />

SAG is a trademark or registered trademark of Atronic International GmbH in the US and/or other countries.<br />

The Terminator ® & © 2008 StudioCanal Image S.A. All Rights Reserved. The Terminator is a registered trademark of<br />

StudioCanal Image S.A.<br />

“Texas Hold ‘Em Bonus” is a trademark of Shuffle Master, Inc.<br />

“Wheel of Fortune” is a registered trademark of, and “Wheel of Fortune Special Edition” is a trademark of, Califon<br />

Productions, Inc. “Wheel of Fortune” © 2008 Califon Productions, Inc. All Rights Reserved.<br />

© 2008 WPT Enterprises, Inc. All rights reserved. WPT, World Poker Tour, and Spade Card Design are trademarks of<br />

WPT Enterprises, Inc. All rights reserved.<br />

100 Wolves, 2X3X4X White Ice, Advantage Bonusing, Arctic Fox, AVP, Barcrest USA, Bettor Chance, Big Draw<br />

Multi-Strike Poker, Big Split Poker, Black Magic, Blue Moon II, Bonus Poker, Bunco Night, Cash King Checkers,<br />

Chinese Treasure, Cleopatra, Da Vinci Diamonds, Desert Spirit, Diamond Jackpots, Double Diamond, Double Down<br />

Stud, Double Four Times Pay Wild 4 Wild, Double Gold, Double Times Pay 3X4X5X, Dragonfly, Eastern Sun, Extra<br />

Chance, EZ Pay, Fame and Fortune, Fire Opals, Five Play, Game King, Gems Wild-Tiles, Golden Baccarat, Golden<br />

Tiger Eternal Dragon, Grand Monarch, Hexbreaker 2, Hot Top Dollar, <strong>IGT</strong> Advantage, <strong>IGT</strong> Mariposa, Jetsetter Sydney,<br />

Jewel of Arabia, Lady of the Lake, Lil’ Lady, Lion Dance, Lotus Flower, Major Jackpots, Mayan Riches, Megabucks,<br />

MegaJackpots, M-P Series, Multi-Strike, Multi-Strike Poker, Multi-Strike Poker Deluxe, MultiWay, MultiWay Xtra,<br />

Multi-Win, Mystical Princess, Phoenix Gold, Quick Quads Poker, Red Hot Jackpots, Red Lions, Red White & Blue,<br />

Reel Depth, Rembrandt Riches, Roulette Revolution, S2000, sb, sb NexGen, Sizzling 7, Slot Line, Stacked Wilds, Super<br />

Spin, Super Times Pay, Super Times Pay Poker, Super Triple Play, Super Wild, Table iD, Ten Play, Tibetan Treasures, Top<br />

Dollar, Top Dollar Deluxe, Treasure of the Incas, Treasures of Troy, Triple Butterfly Sevens, Triple Diamond, Triple Dollars,<br />

Triple Double Diamond, Triple Double Red Hot 7s, Triple Double Stars, Triple Fortune Dragon, Triple Play, Triple Red Hot<br />

7s, Tumbling Reels, Valhalla, Video Hold ‘Em, Wheel of Gold, Wheel Poker, White Orchid, Wild Cherry, Wild Riches,<br />

Wild Wolf, and Wolf Run are trademarks or registered trademarks of <strong>IGT</strong> in the US and/or other countries.


Raised by Wolves.<br />

Lil’ Lady, Lion Dance, Mayan Riches and Desert Spirit are the latest video slots to join<br />

the successful Wolf Run ® math model family.<br />

Designed for the AVP ® platform, these 5-reel, 40-payline, 400-credit<br />

games are off the charts with players. Each game has a unique theme,<br />

exciting stacked wilds, a retriggering free games bonus and attentiongetting<br />

graphics.<br />

Give your players the games that are a proven runaway success.<br />

©2008 <strong>IGT</strong>. All rights reserved.<br />

AVP, Desert Spirit, Lil’ Lady, Lion Dance, Mayan Riches and Wolf Run are all trademarks or registered trademarks of <strong>IGT</strong> in the US and/or other countries.<br />

The Right Vision.<br />

Right now & for the future.<br />

Contact your Account Executive today.<br />

702.669.7777 www.<strong>IGT</strong>.<strong>com</strong>

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