IGT News - Social Gaming - IGT.com
IGT News - Social Gaming - IGT.com
IGT News - Social Gaming - IGT.com
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<strong>News</strong> For The <strong>Gaming</strong> World February 2008<br />
Player Reaction<br />
To The eBay Slot:<br />
‘I GOTTA Play<br />
THAT Game’<br />
Five New AVP ® Models<br />
Turbo-Charge Your Floor<br />
Math And Innovation: The Key Ingredients<br />
For Great Games<br />
Network Systems Now:<br />
Innovations & Updates
<strong>IGT</strong> Marketing/Slot Line<br />
9295 Prototype Drive<br />
Reno, NV 89521<br />
or E-mail to:<br />
Heidi.Littenberg@<strong>IGT</strong>.<strong>com</strong><br />
Slot Line ®<br />
February 2008<br />
Editor:<br />
Heidi Littenberg<br />
Creative Director:<br />
Kevin Melahn<br />
Graphic Designer:<br />
Mark Salinas<br />
Senior Photographer:<br />
Peter Walker<br />
Contributing Writers:<br />
Beth Braun<br />
Julie Brown<br />
Tracy Burgener<br />
Brian Dillon<br />
Dawn Fournier<br />
Anita Good<br />
Jan Harris<br />
Jaclyn March<br />
Daunya McElrath<br />
Chrisie Yabu Scott<br />
Rick Sorensen<br />
2008 <strong>IGT</strong> Events<br />
April<br />
22 – 23 NIGA<br />
San Diego, CA<br />
May<br />
7 – 8 Southern <strong>Gaming</strong> Summit<br />
Biloxi, MS<br />
18 – 21 Great Plains/MIGA<br />
Prior Lake, MN<br />
19 – 20 Eastern <strong>Gaming</strong> Congress<br />
Atlantic City, NJ<br />
20 – 22 <strong>Gaming</strong> Technology Summit<br />
Las Vegas, NV<br />
June<br />
3 – 5 G2E Asia<br />
Macau, China<br />
24 – 25 New York <strong>Gaming</strong> Summit<br />
Saratoga Springs, NY<br />
From the Editor’s Desk<br />
“The Right Vision. Right now & for<br />
the future.” At the most recent Global<br />
<strong>Gaming</strong> Expo (G2E), you saw how <strong>IGT</strong><br />
is bringing our vision to market.<br />
You saw it in our new machine models.<br />
In just a few short months, we’ll have<br />
five new AVP ® machines available for<br />
purchase – the biggest such rollout<br />
in <strong>IGT</strong>’s history. It’s a significant<br />
achievement, bringing state-of-the-art<br />
technology to market in an array of<br />
stunning new styles (see Page 46 for<br />
more information). Customers lined<br />
up to see and experience the new<br />
models at G2E and the feedback was<br />
overwhelmingly positive. In addition to<br />
providing a great game play experience<br />
for the player, these lightning fast<br />
machines provide the processing<br />
horsepower you need to be prepared<br />
for the server-based gaming revolution,<br />
which is just around the corner.<br />
You saw it in our Network Systems<br />
product offerings. Our award-winning<br />
sb Service Window, sb Floor<br />
Manager and EZ Pay ® Smart Card<br />
products leverage the <strong>com</strong>bined<br />
power of AVP ® technology and the<br />
open network (see Page 28 for more<br />
information). Soon, you’ll be able to<br />
harness this powerful <strong>com</strong>bination of<br />
machine and system to take your floor,<br />
and your operation, to a whole new<br />
level.<br />
You saw it in our interoperability<br />
demonstrations – a new wave of<br />
collaboration and innovation with <strong>IGT</strong><br />
and Atronic’s Server-Assisted <strong>Gaming</strong><br />
(SAG) concept, and <strong>IGT</strong> and Paltronics’<br />
signage/system interoperability<br />
demonstration, proving that the<br />
open network provides products and<br />
services that have never been seen<br />
in the industry before. We strongly<br />
believe that these kinds of efforts are<br />
the wave of the future, so much so that<br />
our Global Technology & Interoperability<br />
Center is now open. The center<br />
further enables industry advancement,<br />
because any gaming vendor or<br />
operator can book time to test product<br />
<strong>com</strong>patibility with other products using<br />
the <strong>Gaming</strong> Sandards Associaton (GSA)<br />
protocols (see page 51 for information).<br />
You saw it in our Indiana Jones: The<br />
Last Crusade game, featuring SMLD<br />
AVP ® Multi-Layer Display technology<br />
from PureDepth, Inc. This game is not<br />
only visually appealing and fun to play,<br />
it demonstrates the framework for<br />
downloadable spinning reel games – a<br />
key <strong>com</strong>ponent of the gaming floor of<br />
the future.<br />
You saw it in our first-to-market<br />
innovations. The spinning reel and<br />
video slot game play features available<br />
in 2008 – two-level progressives,<br />
horizontal expanding wild symbols,<br />
new wagering concepts – are the<br />
result of “out of the box” thinking and<br />
your direct input (see Page 8 for more<br />
information).<br />
You’ve read and heard a lot about the<br />
future of the industry. You saw <strong>IGT</strong>’s<br />
vision for the future at G2E. We’re<br />
excited to say that in 2008, you can<br />
start bringing the future to your floor.
8 – What’s Hot<br />
New slot and video slot<br />
innovations are set to take<br />
the industry by storm.<br />
24 – Native America<br />
New regulations and<br />
the impact on<br />
gaming nationwide.<br />
46 – New AVP ® Models<br />
Five new Advanced Video<br />
Platform models are set to<br />
release this year.<br />
20 – Barcrest USA<br />
New games feature exciting<br />
top-box bonus action.<br />
25 – Class II And<br />
Central Determination<br />
New games add action to<br />
Bingo game play.<br />
48 – Table Game<br />
Products<br />
Exciting electronic table<br />
game options put players in<br />
the thick of the action.<br />
3<br />
21 – Instant Bingo<br />
Look for more games based<br />
on our most popular<br />
Class III games.<br />
26 – Network Systems<br />
Prepare to be floored by our<br />
server-based<br />
gaming offerings.<br />
50 – <strong>IGT</strong> <strong>News</strong><br />
Meet Jack Angelo, <strong>IGT</strong>’s<br />
Vice President of Systems<br />
Customer Services.<br />
22 – Video Poker<br />
The Wheel Poker ®<br />
game – the next hot video<br />
poker trend.<br />
36 – MegaJackpots ®<br />
Hot games and big-name<br />
brands bring excitement to<br />
your floor.<br />
4 – Featured Product<br />
The eBay Video Slot offers players<br />
that winning feeling.
eBay <br />
Video Slots<br />
Exclaiming, ‘I HAVE<br />
The brand name that revolutionized global online<br />
<strong>com</strong>merce will extend its entertainment reach to casinos<br />
with the impending launch of <strong>IGT</strong>’s eBay video slot.<br />
There will be instant brand recognition and an “I HAVE to<br />
play THAT game!” reaction when players see this game for<br />
the first time.<br />
Five enormous, 40-inch, big-screen reels will establish<br />
the eBay video slot’s powerful presence and will then<br />
intensify the excitement of the eBay Group Play<br />
Free Spins bonus. Banked in groups of<br />
five machines – either freestanding<br />
or against a wall – the screens and<br />
machines <strong>com</strong>bine to create the<br />
appearance of one incredible giant<br />
slot game with oversized reels. Two<br />
banks of five machines each can be<br />
positioned back-to-back, to add more<br />
players to the bidding and betting<br />
frenzy of the <strong>com</strong>munity bonus event.<br />
“The eBay brand has had<br />
tremendous staying power, and just<br />
about all of us have visited their web site<br />
at least once,” said Tom O’Brien, Director<br />
of MegaJackpots ® Product Management<br />
for <strong>IGT</strong>. “We think the <strong>com</strong>bination of the<br />
eBay brand and the game’s amazing design<br />
will really capture players’ imaginations.”<br />
O’Brien said the game really “wowed”<br />
customers at the 2007 Global <strong>Gaming</strong><br />
Expo: “This game drew a huge crowd. The<br />
branding, design and game play made it a<br />
package that everyone couldn’t help but<br />
notice. We believe the game captures the<br />
energy people feel when they win an eBay<br />
listing, so it should translate to the gaming<br />
environment very well.”<br />
In the Group Play Free Spins Bonus, wins<br />
are multiplied based on wagering levels.<br />
With MultiWay ® wagering in the eBay<br />
Fashion game, players have 243 ways to<br />
win and can wager up to 250 credits per<br />
game. Mix in some positions of the eBay<br />
Collectibles game for variety, and players can<br />
choose a 25-payline multiplier option for thrills<br />
generated by wild and scatter symbol action,<br />
and 250-credit max bets. Either Group Play<br />
bonus assures all players involved 10 free<br />
spins, good times with the other players, and<br />
genuine eBay excitement.<br />
To be eligible for the <strong>com</strong>munity bonus, a player must<br />
bet the maximum number of lines or ways available,<br />
plus make a side bet of 25 credits times the line bet<br />
4
Will Have Players<br />
to play THAT game!’<br />
5<br />
or multiplier. The player can play any line bet or bet multiplier<br />
and still be eligible for the bonus, but the larger the wager,<br />
the larger the potential rewards.<br />
“The eBay-themed product actually came out better<br />
than our original vision for it,” said Jean Venneman, Senior<br />
Vice President of Product Development. “This is our first<br />
game on the new G22 (Game King ® AVP ®<br />
Widescreen Slant) model. The game package<br />
maximizes technology from an LCD vendor<br />
that lets us offer a greater visual<br />
representation using the five 42-inch<br />
LCDs in the signage. However,<br />
playing the free spins bonus<br />
collectively is what really makes this<br />
game innovative and fun”.<br />
“We believe that players will be<br />
instantly attracted to the globally<br />
recognized eBay brand. Then the<br />
presentation package and bonus<br />
reels are an innovation that we hope<br />
players will be drawn to, over and over<br />
again,” Venneman added. “And the free<br />
spins <strong>com</strong>munity bonus itself will be a huge<br />
attraction because all players will be sharing<br />
the same bonus experience. Because it’s not a<br />
progressive game, there’s a lot of denomination<br />
flexibility for the operator. And it’s the first<br />
MegaJackpots ® product to offer the Easy<br />
Bet wagering option.” With this option, the<br />
game plays all paylines and players select<br />
the amount to wager per payline.<br />
“A project of this scale requires many<br />
pieces, and seeing them <strong>com</strong>e together<br />
gradually over several months was really<br />
enjoyable,” said Eric Nelson, lead game<br />
designer for the eBay product. “Working<br />
on a game concept and package that’s<br />
never been done by <strong>IGT</strong> or been seen in<br />
the market was exciting for the whole<br />
development team. And viewing the<br />
full-scale prototype for the first time was<br />
an eye-popping moment; we then truly<br />
realized the potential and magnitude of<br />
this project.”<br />
“We see a lot of similarity between people<br />
who like auctions and people who like<br />
to play slots: they like to have fun” said<br />
Kip Knight, Vice President of Marketing<br />
for eBay. “eBay is part of pop culture and our<br />
everyday lives. We’re in such good <strong>com</strong>pany in the<br />
slot world with Wheel of Fortune ® , Indiana Jones<br />
and Star Wars. They’re all great brands and icons<br />
of pop culture. Knight added, “Humans like to trade
with each other”. Our term for that is ‘social <strong>com</strong>merce,’<br />
and it brings people together. The ‘gotta play it’ factor in<br />
this game is an outgrowth of <strong>IGT</strong>’s thorough understanding<br />
of eBay. The game’s blend of <strong>com</strong>munity play, art and<br />
technology makes it feel like eBay to me.”<br />
“It was so cool to see the eBay product in person for the<br />
first time at G2E, and you couldn’t miss seeing it in the <strong>IGT</strong><br />
booth,” said Michael Robinson, Senior Manager, Marketing<br />
Partnerships and Promotions. “I love the color scheme<br />
that <strong>IGT</strong>’s designers built into it, and I love watching people<br />
play it; they were obviously engaged with it and<br />
having fun”.<br />
“The eBay video slot was two years in the making, and<br />
it’s been an interesting journey for us to create something<br />
off-line,“ Robinson added. “The out<strong>com</strong>e has produced an<br />
amazing product.”<br />
6
“The eBay video slot was two years in<br />
the making, and it’s been an interesting<br />
journey for us to create something off-line.<br />
The out<strong>com</strong>e has produced an amazing<br />
product.”<br />
– Michael Robinson, Senior Manager,<br />
Marketing and Promotions, eBay Inc.<br />
<strong>IGT</strong>’s eBay game design team at the 2007 Global <strong>Gaming</strong> Expo.<br />
7
What’s Hot At <strong>IGT</strong> – Standard Products<br />
<strong>IGT</strong> Game Math And Innovation Are Covering The Wide<br />
Range Of Player Preferences<br />
As the gaming market matures and player preferences<br />
change, <strong>IGT</strong> is thinking outside the box to meet the<br />
demands of its customers around the world. With a wide<br />
variety of players ranging from aggressive risk takers to<br />
occasional gamblers seeking a fun experience and lower<br />
risk, one size or one type of game definitely doesn’t fit all.<br />
<strong>IGT</strong> has long been recognized as an industry leader with<br />
its gaming solutions. Although the <strong>com</strong>pany has pioneered<br />
many of the most innovative themes on casino floors<br />
today, the <strong>com</strong>pany changed its video development<br />
strategy to better suit changing player preferences. And<br />
the gaming world is taking notice.<br />
Ryan Griffin, <strong>IGT</strong> Product Manager for Standard<br />
Products, is excited about the future.<br />
“We talked extensively to our customers and listened<br />
to their wants and needs,” said Ryan Griffin, <strong>IGT</strong> Product<br />
Manager for Standard Products. “As a result, we focused<br />
first and foremost on game math, then innovative features,<br />
branded visuals and sound to improve our players’<br />
experience. We also revamped our testing program to<br />
provide meaningful <strong>com</strong>petitive data on configurations,<br />
math, and betting models that are most attractive<br />
to players.”<br />
Designing for the True Gambler’s Experience<br />
“In general, as video slot players be<strong>com</strong>e more<br />
experienced and be<strong>com</strong>e more aggressive in their betting<br />
strategy and preferences, they don’t care about the special<br />
bonus transitions and all the fluff,” said Griffin. “Most want<br />
8<br />
a sustaining ride, they want to get in the bonus, and they<br />
expect to win something. Then they want to get back<br />
to the game as quickly as possible. They want a more<br />
<strong>com</strong>fortable base game experience like they get with our<br />
Wolf Run ® and White Orchid ® Video Slots, as well as our<br />
Da Vinci Diamonds ® Video Slots featuring Tumbling Reels ® .<br />
It’s simple. They understand it. They have a good potential<br />
reward. And that feels good to a majority of the<br />
players today.”<br />
Although these types of games appeal to a majority of<br />
players, there is also a segment of the market that chases<br />
bonuses. “They don’t care as much about a sustainable<br />
base game ride,” said Griffin. “They are willing to tough<br />
it out in hopes of a bigger, more rewarding bonus. Our<br />
Eastern Sun Video Slot displayed at last year’s G2E show<br />
was designed with this type of player in mind.”<br />
Current trends in gaming show that most players tend to<br />
cover all paylines. As a result, <strong>IGT</strong> has developed a host of<br />
innovative spinning reel and video slot themes, many with<br />
high paylines, reels and denominations.
“Our high-payline video games are very popular, said<br />
Griffin. “Players understand that if they cover all the lines,<br />
they get more action out of the game.”<br />
Griffin also said that most other manufacturers have<br />
moved away from developing new nickel, quarter and<br />
dollar specific denomination video slots. <strong>IGT</strong> took this<br />
opportunity to fill a niche.<br />
“<strong>IGT</strong> made a pledge to customers to develop and offer not<br />
only high-denomination games such as our Valhalla Video<br />
Slots and our up-<strong>com</strong>ing Chinese Treasure Video Slots,<br />
but innovative low-denomination games such as White<br />
Orchid ® Video Slots”, said Griffin. “And we’re delivering<br />
on that promise.”<br />
Another change <strong>IGT</strong> made to its game library was to create<br />
clones of select video slot themes. A cloned game involves<br />
repurposing a math model from one game to create a<br />
new theme.<br />
“For years, we’ve had phenomenal success with our<br />
spinning reel slot clones, but never did them for our<br />
video slots,” said Griffin. “In the video slot realm, many<br />
games emphasized entertainment and each was its own<br />
masterpiece. We’re now designing for a true<br />
gambler’s experience.”<br />
<strong>IGT</strong> recently released a suite of Wolf Run ® Video Slot<br />
clones which include: Desert Spirit Video Slots; Lil’<br />
Lady Video Slots; Lion Dance Video Slots; and Mayan<br />
Riches Video Slots. These 5-reel, 50-payline, 400-credit<br />
themes feature sophisticated graphics, stacked wilds and a<br />
retriggering free games bonus. All four are performing very<br />
well across North America, ranging from 1.5X to 2X above<br />
testing zone averages which <strong>com</strong>prise all of the leading<br />
manufacturers’ games.<br />
Another highly successful game is White Orchid ® Video<br />
Slots, a clone of <strong>IGT</strong>’s Treasures of Troy ® Video Slots. White<br />
Orchid ® Video Slots offers independent reels, a retriggering<br />
free games bonus, and the Bettor Chance additional<br />
wager with MultiWay Xtra with paylines. A very strong<br />
performer, this theme consistently trended 1.5X to 2X<br />
above test zone averages with average wagers ranging<br />
from $1.04 to $1.46, depending on the region.<br />
Leveraging the success of our 20-payline Cleopatra ® Video<br />
Slots theme, <strong>IGT</strong> cloned the math for Lady of the Lake<br />
Video Slots and Mystical Princess Video Slots, which<br />
debuted at last year’s G2E show. Lady of the Lake Video<br />
Slots is testing now, and Mystical Princess Video Slots is<br />
planned for testing in the near future.<br />
To supplement <strong>IGT</strong>’s MultiWay Xtra wagering concept<br />
family of games, Fire Opals MultiWay Xtra Video<br />
Slots was created. This theme, a clone of the innovative<br />
Hexbreaker 2 Video Slots, has 720 ways to win and a<br />
500-credit maximum wager. It also offers a free games<br />
bonus with locking wilds and multipliers.<br />
Another successful clone is the 5-reel, 20-payline,<br />
200-credit Rembrandt Riches Tumbling Reels ® Video<br />
Slots, a clone of <strong>IGT</strong>’s popular Da Vinci Diamonds ® Video<br />
Slots featuring Tumbling Reels ® game. The Tumbling<br />
What’s Hot At <strong>IGT</strong> – Standard Products<br />
9<br />
Reels concept matches symbols that disappear and new<br />
symbols fall into place as part of winning <strong>com</strong>binations.<br />
Not only is <strong>IGT</strong> releasing successful clones of its most<br />
successful games, we offer tweaks of successful math<br />
models and games such as Wolf Run ® Video Slots. These<br />
include the 5-reel, 100-payline, 1,000-credit 100 Wolves<br />
Video Slots which debuted at G2E 2007 and will be testing<br />
soon, the 4-by-5, 50-payline, 500-credit Grand Monarch<br />
Video Slots, Red Lions Video Slots, and Wild Wolf<br />
Video Slots. Wild Wolf Video Slots released to Nevada<br />
jurisdictions in December 2007 with performance numbers<br />
nearly 2X above all leading manufacturers in Power<br />
Score testing.
What’s Hot At <strong>IGT</strong> – Standard Products<br />
Putting a New Spin on Spinning Reels<br />
Griffin says in the past, most spinning reel players<br />
gravitated toward more traditional design and game play;<br />
however, <strong>IGT</strong> is now seeing new trends showing the<br />
acceptance of non-traditional graphic styles, lighting,<br />
sounds and bonus rounds.<br />
10<br />
<strong>IGT</strong> is responding to this trend by releasing new LED<br />
backlighting and program chips that emphasize the lighting<br />
schemes, by being first to market with concepts such as<br />
2-for-1 wagering on spinning reels and enhanced free spin<br />
bonus rounds, among other features.<br />
Griffin also sees a surge in the demand for higher<br />
denomination configurations. As a result, <strong>IGT</strong> released<br />
more than 20 games last year catering to that type of<br />
denomination -- more than all of <strong>IGT</strong>’s<br />
<strong>com</strong>petitors <strong>com</strong>bined.<br />
“Ultimately, it’s not what <strong>IGT</strong> thinks will be successful,”<br />
said Griffin. “Instead of trying to dictate what the market<br />
will bear, we’re listening to our customers and delivering<br />
products that align with their wants and needs.”<br />
Proof Positive<br />
<strong>IGT</strong>’s product performance testing has undergone<br />
a paradigm shift. In the past, the performance was<br />
measured against only <strong>IGT</strong> games and for just six weeks.<br />
The new “Power Score” test verifies the strength of<br />
new game themes and supports operator confidence in<br />
all released titles through an updated, <strong>com</strong>prehensive<br />
testing approach. The analysis <strong>com</strong>pares against all<br />
leading manufactures for up to six months at selected test<br />
locations across North America. This approach <strong>com</strong>pares<br />
the overall “real world” market and identifies the potential<br />
for a theme to exist and succeed on a slot floor.<br />
“Our testing program is a key strength,” said Griffin.<br />
“Feedback from customers has told us we have the best<br />
product performance testing programs in the industry. We<br />
need to constantly monitor what’s working and what’s not<br />
working, so we continue to go down the right road. We are<br />
now taking this program worldwide.”<br />
Taking the Lead in Innovation<br />
<strong>IGT</strong>’s research and development budget is greater than all<br />
of its <strong>com</strong>petitors <strong>com</strong>bined. As a result, the <strong>com</strong>pany can<br />
take risks to try new gaming concepts and betting models.<br />
<strong>IGT</strong> has been first to market in North America with a<br />
number of other new gaming concepts. Just looking<br />
at some examples over the past several months, the<br />
<strong>com</strong>pany was first to market with MultiWay ® with paylines,<br />
independent reels, grouped “wild” symbols, and highpayline,<br />
4-reel spinning reels, as well as 2-for-1 wagering,<br />
MultiWay ® wagering, and 40 paylines on spinning reels.<br />
“We have greatly emphasized our innovation recently,”
said Griffin. “At G2E 2007, we displayed five additional firstto-market,<br />
innovative game concepts in the <strong>IGT</strong> standard<br />
products booth alone.”<br />
Striking Visual Effects in First True 100%<br />
Downloadable Solution<br />
One of the most revolutionary innovations <strong>IGT</strong> brings to the<br />
market is Reel Depth with Multi-Layer Display (MLD)<br />
technology. The product also made its debut at G2E 2007.<br />
Griffin said the customer response at G2E to Reel Depth<br />
with MLD technology was overwhelmingly positive.<br />
“In my opinion, this is going to be huge for players,<br />
operators and <strong>IGT</strong>,” said Griffin. “The technology is<br />
amazing. The product is universal. This is the first true<br />
100 percent downloadable, dynamic, multi-game, multiconfiguration<br />
solution that can offer virtually unlimited<br />
spinning reel, video slot and poker themes on demand<br />
within one machine. It’s never been done before.”<br />
Reel Depth with MLD technology uses an innovative<br />
two-LCD display made by PureDepth, Inc. The new multilayer<br />
PureDepth display provides a crisp, stunning<br />
display of both the reel glass and reels, along with a 3-D<br />
representation of the reels themselves.<br />
PureDepth MLD technology brings real depth to the<br />
reels by layering multiple LCD screens on top of each<br />
What’s Hot At <strong>IGT</strong> – Standard Products<br />
11<br />
other. The visual effect is striking. Through the coordination<br />
of the images displayed, a true multi-layer visual display is<br />
presented to the player.<br />
In addition to the visual impact and draw, much of the<br />
appeal <strong>com</strong>es from the flexibility and versatility. Operators<br />
can offer virtually any game that’s approved in their<br />
jurisdiction in one cabinet. The technology allows operators<br />
to switch between spinning reel slots and the video slot<br />
theme or themes of their choice. Within the spinning reel<br />
slots, operators can switch between 3-reel, 4-reel or 5-reel<br />
games instantly. They can offer poker themes or any other<br />
game they choose.<br />
According to Griffin, in initial field testing in California,<br />
one of the most aggressive gaming markets in the United<br />
States, Reel Depth games placed in the same test<br />
bank as spinning reel slots are performing better than the<br />
spinning reels. At the Grand Casinos Minnesota, which<br />
is a video-only market, players are enjoying the visual<br />
sophistication, and the operator is extremely satisfied with<br />
the technology.<br />
“Our players have instantly taken to the Reel Depth with<br />
MLD technology games without any concerns expressed<br />
at all,” said Robert Allen, Corporate Vice President of Slot<br />
Operations, Corporate Commission of the Mille Lacs Band<br />
of Ojibwe Indians at the Grand Casinos Minnesota. “For<br />
them, this game is a significant step up beyond what
What’s Hot At <strong>IGT</strong> – Standard Products<br />
they’ve been used to with the video 3-reel games. <strong>IGT</strong><br />
has done a great job with the Reel Depth with MLD<br />
technology-based game themes. Presentation in all regards<br />
is first-rate.”<br />
With its new product development strategy, renewed<br />
focus on its customers, player trends and preferences,<br />
and design innovation, <strong>IGT</strong> is working harder than ever to<br />
maintain its leading position in the industry and looking<br />
forward to an even brighter future.<br />
Robert Allen of the Grand Casinos Minnesota is pleased with player response to our<br />
Reel Depth games.<br />
12<br />
“The most exciting aspect of our new direction is the fact<br />
that we’re listening to what customers want, watching the<br />
market, looking for trends, analyzing data and providing a<br />
product line that the market is truly seeking,” said Griffin.<br />
“We’re tying innovative design and development to what<br />
our customers are asking for and developing amazing new<br />
products in a timely manner. This is a recipe for success.<br />
Our customers, players and operators, and <strong>IGT</strong> are reaping<br />
the rewards. And this is only the tip of the iceberg.”
What’s Hot At <strong>IGT</strong> – Standard Video Releases<br />
Wild Wolf Video Slots<br />
Your players will want to continue running with the wolves<br />
when playing our latest installment, Wild Wolf Video<br />
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Video Slots.<br />
The Wild Wolf Video Slot is available as a Game King ®<br />
AVP ® or Enhanced Video Slot theme and offers paytable or<br />
themed top box graphics. The clear, bright, player-friendly<br />
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branded visuals, and new intriguing sounds to improve<br />
the players’ experience. More Stacked Wilds , a 4-by-5<br />
layout, 50 paylines of action, a 1,000-credit max bet, and<br />
a retriggering free games bonus will keep your players in<br />
the race for winnings that will surely lead to higher profits<br />
when playing this theme.<br />
Bank Wild Wolf Video Slots together with Wolf Run ®<br />
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exciting gaming experiences have led to the creation of<br />
many new themes, and this is one of the triumphant Game<br />
King ® AVP ® Enhanced Video Slot games that are filling<br />
casino floors. Don’t miss the action. Ask your <strong>IGT</strong> Account<br />
Executive for information about our updated video slots,<br />
including game availability in your area.<br />
Two-Level Progressive Games – Fame and<br />
Fortune Video Slots and Golden Tiger Eternal<br />
Dragon Video Slots<br />
Offer your players more progressive jackpot options and<br />
drive more coin-in on your floor with two new two-level<br />
progressive video slot themes, Golden Tiger Eternal<br />
Dragon and Fame and Fortune Video Slots:<br />
13<br />
• 25-payline, 250-credit game play<br />
• Two-level progressive video slot<br />
• Players can win both symbol-driven progressive<br />
jackpots simultaneously and multiple times in a<br />
single free games bonus<br />
• High progressive hit frequency<br />
• Players increase the number of progressive symbols<br />
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• Stand-alone progressives with two jackpot meters<br />
• Numerous operator hold % and increment levels<br />
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• Offers paytable or themed top box graphics<br />
• Operator-configurable progressive increment rates<br />
• Designed only for the AVP ® platform<br />
Bank these exciting games together for player<br />
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What’s Hot At <strong>IGT</strong> – Standard Video Releases<br />
Lady of the Lake Video Slots<br />
With a free games bonus and triple wins, Lady of the<br />
Lake Video Slots is the fairest of them all!<br />
• 5-reel, 20-payline, 200-credit game play<br />
• New player-friendly interface with intriguing<br />
sound standards<br />
• Math clone of player-favorite Cleopatra ® 20-payline<br />
video slots<br />
• Designed specifically for the AVP ® platform<br />
Arctic Fox 2-For-1 Video Slots<br />
Arctic Fox Video Slots appeals to players on so many<br />
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• 4 by 5, 50-payline, 250-credit action<br />
• 2-for-1 wagering – 1 credit buys 2 lines<br />
14<br />
• Bi-directional pays – left to right, right to left<br />
• Features stacked wilds and a free games bonus<br />
• Bonus has a high likelihood of retriggering for<br />
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• Offers paytable or themed top box graphics<br />
Lotus Flower Video Slots<br />
This Asian-inspired video slot calls upon the beauty of the<br />
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• 5-reel, 20-payline, 200-credit game play<br />
• Unique math model<br />
• Frequent bonus action with high retrigger rate<br />
• Offers paytable or themed top box graphics<br />
• Available as a Game King ® AVP ® or Enhanced Video<br />
Slots theme
What’s Hot At <strong>IGT</strong> – Standard Video Releases<br />
MultiWay ® – Triple Fortune Dragon ,<br />
Black Magic and Dragonfly Video Slots<br />
15<br />
The in-demand MultiWay ® wagering concept allows players<br />
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line patterns, with up to 243 ways to win on a 3x5 game.<br />
Players may bet on some or all of the possible ways<br />
covered by a set amount of credits, up to a 500 credit<br />
maximum bet. Winning <strong>com</strong>binations consist of matching<br />
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High volatility brings prosperity to your casino floor with<br />
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graphics packages:<br />
• Triple your players’ fun with Triple Fortune Dragon<br />
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• Exclusive to the AVP ® platform, the Black Magic<br />
MultiWay ® Video Slot game delivers magical graphics<br />
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intriguing sound standards.<br />
• The dragonfly is a sign of good luck in many Asian<br />
cultures. With standard MultiWay ® wagering and<br />
math based on the Triple Fortune Dragon Video<br />
Slots model, the Dragonfly MultiWay ® Video Slots<br />
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What’s Hot At <strong>IGT</strong> – Standard Slot Releases<br />
2x3x4x White Ice Slots – 3-Reel,<br />
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3-Reel/25-Payline Game Play:<br />
• Low denomination play<br />
• 250-credit max bet<br />
• Proven math model<br />
• Available exclusively on the S2000 ®<br />
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• Operator configurable maximum bet<br />
3-Reel/5-Payline Game Play:<br />
• Dollar denomination play<br />
• Designed for higher denomination fivecredit<br />
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• Available exclusively on the S2000 ®<br />
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• Operator configurable maximum bet<br />
16<br />
Super Times Pay ®<br />
Free Games Slots<br />
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3-Reel/20-Payline Game Play:<br />
• Low denomination play<br />
• Features free games bonus<br />
• Enhanced version of Super Times Pay ®<br />
Slots 9-payline math model<br />
• Perfect for low denominations<br />
• Operator configurable maximum bet<br />
3-Reel/5-Payline Game Play:<br />
• Designed for dollar and up<br />
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• Best-selling math model new rich-looking<br />
graphics package<br />
• Features free games bonus<br />
• Operator configurable maximum bet
What’s Hot At <strong>IGT</strong> – Standard Slot Releases<br />
Sizzling 7 ® Slots<br />
This popular slot is back with more reels and<br />
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• Now available in a 5-reel,<br />
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• 150-credit max bet<br />
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• Operator configurable maximum bet<br />
17<br />
Triple Double Diamond ®<br />
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• Perfect for low denominations<br />
Includes a free games bonus for<br />
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• Operator configurable maximum bet
You know wh<br />
Y our casino’s buzzing with players. They’re living it up at your place, playing their favorite games, laughing, talking –<br />
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New wheel.<br />
New design.<br />
It’s Wheel of Fortune ® Super Spin Video<br />
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a smaller footprint than the original, giving<br />
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Wheel of Fortune ® Super Spin Five-Station<br />
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The right table solutions.<br />
Table iD <br />
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chip tracking, Bonusing and<br />
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M-P Series <br />
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en it’s Right.<br />
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Big pay bonus<br />
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Give your poker players their<br />
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Featuring seven player-favorite<br />
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Looking for the latest on all of our<br />
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The Right Vision. Right now & for the future.<br />
Contact your account executive today.<br />
702.669.7777 www.<strong>IGT</strong>.<strong>com</strong><br />
©2008 <strong>IGT</strong>. All rights reserved.<br />
“Wheel of Fortune” © 2008 Califon Productions, Inc. “Wheel of Fortune” is a registered trademark of Califon Productions,<br />
Inc. All rights reserved. AVP, Barcrest USA, Desert Spirit, Golden Baccarat, Lil’ Lady, Lion Dance, M-P Series, Mayan<br />
Riches, Roulette Revolution, Super Spin, Super Triple Play, Super Wild, Table iD, Wild Riches and Wolf Run are all<br />
trademarks or registered trademarks of <strong>IGT</strong> in the US and/or other countries. DigiDeal is a trademark of DigiDeal, Inc.
Barcrest USA <br />
New Themes In The New<br />
Year From Barcrest USA <br />
Barcrest USA is kicking off 2008 the only way it<br />
knows how – with exciting new games featuring thrilling<br />
top box bonus action! “Our focus was to expand on<br />
some of our most popular themes,” said Julie Mottes,<br />
Product Manager of Barcrest USA games. “Keeping<br />
tried-and-true game concepts fresh with intriguing new<br />
base games, new platforms and different top box sizes<br />
significantly extends their life and ensures your players<br />
always have something to look forward to on your<br />
casino floor.”<br />
Three New Top Dollar ® Slot Themes<br />
How do you “top” Top Dollar ® Slots? With four new<br />
variations! These four new games each bring something<br />
unique to the ever-popular family of Top Dollar ® themes:<br />
• Top Dollar Deluxe ® Slots – Top Dollar ® goes<br />
uptown in this deluxe new version that is sure<br />
to please your lower denomination players. This<br />
game features a 3-reel plus bonus reel, 15-payline,<br />
15-credit format where the bonus reel offers a<br />
multiplier for the total top box bonus win.<br />
• Hot Top Dollar and Top Dollar ® Sizzling 7 ®<br />
Slots – Can you feel the heat? These two themes<br />
each offer a refreshing new art style for the<br />
same red-hot base game and top box bonus. The<br />
Sizzling 7 ® 3-reel, single-payline, 3-credit base<br />
game is amplified by the power of the Top Dollar ®<br />
top box bonus event; it’s unstoppable!<br />
• Top Dollar ® Slots – The classic theme is<br />
reinvented for a 5-reel, 25-payline format with an<br />
operator-adjustable maximum bet of up to 500<br />
credits and is perfect for lower denominations.<br />
Phoenix Gold ® Video Slots<br />
The phoenix rises again and this time it’s on the<br />
AVP ® platform! Phoenix Gold ® Video Slots feature<br />
fabulous 5-reel, 20-payline game play with an operatorconfigurable<br />
maximum bet of up to 1,000 credits. An<br />
excellent fit for lower denomination players, this new<br />
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get in on the Barcrest USA bonus action that reel<br />
slot players have enjoyed for so long. The anticipationbuilding<br />
Phoenix Gold ® bonus awards players bank notes<br />
that are then multiplied by the base game line bet. Plus,<br />
after each award, players receive another lucky spin on<br />
the arrow wheel for the chance to “take another shot”<br />
at more winnings.<br />
Top box update. Phoenix Gold ®<br />
video slots and reel slots now<br />
feature 16-inch and 31-inch top box<br />
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20<br />
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Desert Spirit<br />
AVP ® only, 5-reel, 40-payline,<br />
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Double Diamond ®<br />
S2000 ® , 5-reel, 9-payline,<br />
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Double Four Times Pay<br />
Wild 4 Wild<br />
S2000 ® , 3-reel, single-payline,<br />
2- or 3-credit<br />
21<br />
Double Gold ®<br />
S2000 ® , 3-reel, 5-payline,<br />
5-credit<br />
Instant Bingo<br />
Tibetan Treasures<br />
AVP ® only, 5-reel, 243-way,<br />
700-credit
Video Poker<br />
Triple Play Five Play ® Wheel Poker ®<br />
With the Wheel Poker ® game, video poker players can choose from<br />
seven of their favorite multi-hand games. With an extra credit wagered,<br />
players cash in on big wheel bonus action when they’re holding any<br />
natural four-of-a-kind.<br />
Unlike other “card of the day” wheel programs where the bonus is only<br />
paid for that day’s specific four-of-a-kind, with the Wheel Poker ® game,<br />
players can win one or more spins on the wheel for any natural<br />
four-of-a-kind.<br />
The wheel can add from 100 to 2,000 credits per spin to the initiating<br />
win. And because Triple Play and Five Play ® betting options translate<br />
into as many as five spins of the wheel for a qualifying hand, there’s a<br />
strong incentive to bet the 5-credit max, plus the additional buy-a-pay<br />
credit per hand, on three or five hands at a time.<br />
Bring the excitement of Wheel Poker ® to your casino, and treat your<br />
players to the kind of bonus thrills that only spinning a big wheel can<br />
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Multi-Strike Poker Deluxe <br />
Give gamblers more ways to play the classic 4-level Multi-Strike Poker ®<br />
game, now with Big Split Poker ® , 5-Level Multi-Strike Poker ® , Double<br />
Down Stud ® Multi-Strike Poker ® , and Big Draw Multi-Strike Poker, all<br />
with the same four levels of player-pleasing, win-multiplying excitement<br />
as the original Multi-Strike ® game.<br />
Each win brings the player to a higher level, and a larger multiple of<br />
the base paytable. Multipliers in this game leap from 4X to 8X to 16X,<br />
providing a wild ride with huge volatility. And true to the theme, the “Free<br />
Ride” symbol takes the player to the next level, even if the current hand is<br />
not a winner.<br />
Ultimate 4 of a Kind Bonus Poker <br />
A 4-of-a-kind hand is always a thrill. Throw in a buy-a-pay bonus that rewards<br />
those wins and you’ve got the ultimate <strong>com</strong>bination of poker action and bonus<br />
excitement, with an attractive max-bet incentive.<br />
A 6-credit bet awards the standard base game paytable win for a 4-of-a-kind,<br />
and initiates a distinctive pick ’em bonus round that’s tied into the initiating<br />
4-of-a-kind <strong>com</strong>bination.<br />
In the bonus, 53 cards are presented facedown – a standard deck plus one<br />
joker. The player is prompted to select 1, 2, or 3 cards, depending on the rank<br />
of the initiating 4-of-a-kind. A dealt 4-of-a-kind awards one additional pick. The<br />
player wins the total number of credits accumulated through all picks unless the<br />
joker is revealed, in which case the total bonus win jumps to 3,996 credits,<br />
ending the bonus.<br />
22
Random Rewards Poker<br />
Video poker paytables reveal a lot to players who know<br />
how to read and interpret them. This helps players<br />
choose games with the best payback potential. Once<br />
they’ve chosen a game, the paytable never changes. But<br />
that’s not so with the Random Rewards Poker game.<br />
Here, every 6-credit buy-a-pay wager generates new<br />
random bonus jackpots for all hands from the flush<br />
through straight flush. Bonus pays are never less than<br />
the conventional paytable, but because the bonus<br />
amounts vary and move at random among the various<br />
hands, each bonused hand offers new and changing<br />
opportunities for big wins.<br />
The Random Rewards Poker game is available with<br />
Triple Play, Five Play ® and Ten Play versions of all of<br />
the most popular game families.<br />
23<br />
Video Poker<br />
Quick Quads Poker <br />
This game has the potential to turn a 3-of-a-kind hand<br />
into a 4-of-a-kind when the sum of the two nonmatching<br />
cards is equal to the rank of the 3-of-a-kind.<br />
Three 7s, for example, would be<strong>com</strong>e a 4-of-a-kind if<br />
the non-matching cards were a 5 and a 2. Only<br />
3-of-a-kind 2s through 10s can be made 4-of-a-kind<br />
using the bonus feature, with non-matching cards of<br />
ace (1) through 9.<br />
Players are learning to love the bonus action and big<br />
winning opportunities available to them with<br />
buy-a-pay video poker games. They’re also learning<br />
that the extra credits wagered fund the bonus without<br />
taking anything away from the standard paytable. With<br />
the Quick Quads Poker game, a 5+1 credit wager<br />
qualifies the hand for the bonus feature where the<br />
possibilities for a 4-of-a-kind abound.<br />
Super Video Hold ’Em Poker<br />
Your Hold ’Em players will enjoy multipliers and more with their choice of the Video Hold ’Em<br />
or Super Video Hold ’Em Poker games found in this challenging single-hand theme.<br />
The game starts by dealing two, 2-card hands. After the player selects one of the hands, the<br />
other two cards are returned to the deck and five additional cards are dealt from the original<br />
52-card deck, excluding the two cards in play in the<br />
selected hand. The resulting 7-card hand is evaluated<br />
for the highest-ranking 5-card <strong>com</strong>bination and is paid<br />
according to the paytable. A royal flush on board is<br />
awarded if the five cards received on the draw form a<br />
royal flush.<br />
Special bonus multipliers appear when a qualifying twocard<br />
card <strong>com</strong>bination is selected from the initial two<br />
dealt pairs. A 2-card pair of red aces in the Super Video<br />
Hold ’Em game – the top starting hand – carries a 10X<br />
multiplier that will apply to the subsequent 5-card hand<br />
should it form any winning <strong>com</strong>bination other than a royal<br />
flush on board.<br />
Players get their bet back on a losing 5-card hand if the initial 2-card hand they selected at the<br />
beginning contained a pair of jacks or better. A “bad beat” awards a credit value equal to the<br />
bet, excluding any multiplier value.<br />
This game is fast, fun, and filled with possibilities for your Hold ’Em players.
Native America <strong>News</strong><br />
Proposed Class II Indian <strong>Gaming</strong> Regs<br />
Are Cause For Major Concern<br />
Political, legal, and regulatory events are occurring from<br />
California to Florida to Massachusetts to Washington, DC<br />
that will have a direct impact on our business. Following<br />
are highlights of current activity on these fronts.<br />
A major concern for <strong>IGT</strong> and many of our tribal customers<br />
is a set of Class II gaming regulations that has been<br />
proposed by the National Indian <strong>Gaming</strong> Commission<br />
(NIGC). The Indian <strong>Gaming</strong> Regulatory Act permits tribes to<br />
operate electronic aids in the play of bingo. The regulations<br />
proposed by the NIGC would put restrictions on such<br />
devices and on the play of bingo that are over and above<br />
what is required by law.<br />
Also of concern is a proposed regulation that would govern<br />
the process by which the Department of the Interior takes<br />
land into trust for tribes for gaming purposes. On January<br />
3rd, based on the terms of the proposed regulation, the<br />
Department of the Interior denied eleven land in trust<br />
applications and voided another eleven trust applications<br />
for insufficient information.<br />
These device and land regulations are under review and<br />
may be<strong>com</strong>e effective in the <strong>com</strong>ing months. Depending<br />
on the final form of these regulations, tribes may file legal<br />
challenges to them.<br />
In California, five tribes have amended their <strong>com</strong>pacts with<br />
the state to allow the operation of more machines by those<br />
tribes. These amendments would increase the five tribes’<br />
legal machine maximums by a <strong>com</strong>bined total of 22,500<br />
machines. If approved, new machines would be added<br />
under the new maximums as dictated by demand and<br />
24<br />
capacity. It is very important to note that this would occur<br />
gradually, over a period of years.<br />
On February 5th, California voters ratified <strong>com</strong>pact<br />
amendments between the state and the Agua Caliente<br />
Band of Cahuilla Indians, Morongo Band of Mission<br />
Indians, Pechanga Band of Luiseno Indians, and the Sycuan<br />
Band of Kumeyaay Nation. That ratification will be final once<br />
the election results are certified in March. However, as the<br />
amendments have already been published in the Federal<br />
Register, they are basically effective now. The San Manuel<br />
<strong>com</strong>pact amendment took effect January 18, 2008.<br />
In Florida, the Governor has signed a <strong>com</strong>pact with the<br />
Seminole tribe for tribal operation of Class III games<br />
including slot machines. That <strong>com</strong>pact became effective on<br />
January 7th, 2008. To date, <strong>IGT</strong> has placed 700 machines<br />
with the Seminoles.<br />
In Massachusetts, two tribes are looking at two potential<br />
avenues to provide legal gaming. A newly recognized<br />
Massachusetts tribe, the Mashpee Wampanoag, has<br />
secured land and is seeking approval from the Department<br />
of the Interior to use that land for gaming. They would then<br />
provide Class II games and, if the state were to authorize<br />
Class III gaming, negotiate with the state for Class III<br />
games. The Aquinnah Wampanoag tribe is focused on<br />
pursuing one of three <strong>com</strong>mercial casino licenses that<br />
would be<strong>com</strong>e available if legislation introduced by the<br />
Governor is passed. Passage of casino legislation and final<br />
Department of the Interior land approval would not occur<br />
for some time. But, the wheels have begun to turn.
VIDEO SLOTS<br />
Wheel of Gold Central<br />
Determination Slots<br />
Offer your players a true classic – the Wheel of<br />
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Network Systems <strong>News</strong><br />
Recapping 2007 And Saving<br />
The Date For 2008<br />
At the 2007 Users Conference, 425 <strong>IGT</strong> Network Systems<br />
customers gathered in September at The Mirage in Las<br />
Vegas to talk shop and hear from <strong>IGT</strong> leaders about how<br />
The Power of Open will enhance the player experience and<br />
transform their businesses.<br />
Last year’s 2007 event saw the addition of many popular<br />
features and customized sessions based on feedback<br />
from the 2006 inaugural conference. Enhancements<br />
included nine track-based breakout sessions, an Executive<br />
Roundtable, and what was probably the biggest hit among<br />
attendees – the expanded Interactive Area. In fact, of those<br />
surveyed, nearly 98% reported the Interactive Area was a<br />
valuable part of their conference experience, both for the<br />
one-to-one interaction with peers and <strong>IGT</strong> experts, and<br />
also for the variety of vendors and <strong>IGT</strong> solutions presented.<br />
What’s more, of those users who were first-time<br />
attendees, 98% rated their overall experience positively –<br />
indicating a high level of satisfaction with the content and<br />
value of the conference.<br />
The 2008 Users Conference will build on the successes of<br />
last year’s event, and will incorporate much of the valuable<br />
feedback provided in attendee surveys. As a result,<br />
attendees can look forward to additional value through<br />
even more opportunities to share best practices, network,<br />
and hear for the first time details on how to best prepare<br />
for the transition to the open network.<br />
Highlights of the 2008 Users Conference will include:<br />
• A new June date to better ac<strong>com</strong>modate the<br />
schedules of both our domestic and international<br />
customers<br />
• Scheduled Interactive Area tours and more<br />
personalized demos for an enhanced view of <strong>IGT</strong><br />
products and services<br />
• Breakout sessions that target introductory and<br />
advanced users<br />
• More breakout sessions led by real users of the product<br />
• Users Forums where attendees can exchange<br />
valuable troubleshooting and best practices with<br />
other users and <strong>IGT</strong> product experts<br />
• An enhanced <strong>IGT</strong> Executive Roundtable<br />
• The return of track-based breakout sessions by<br />
user type<br />
• The opportunity to mix and mingle with your peers,<br />
vendors and <strong>IGT</strong> staff during the Wel<strong>com</strong>e<br />
Networking Reception and Customer<br />
Appreciation Party<br />
If you’re not attending the 2008 Users Conference, you’re<br />
not getting the most out of your system! To hear about the<br />
value of the conference firsthand from 2007 attendees,<br />
visit www.<strong>IGT</strong>.<strong>com</strong>/UsersConference. And if you haven’t<br />
received your formal invitation, look for it in the mail<br />
soon or contact UsersConference@<strong>IGT</strong>.<strong>com</strong> for more<br />
information.<br />
26<br />
ON LIGHT BACKGROUND<br />
ON DARK BACKGROUND<br />
<strong>IGT</strong> Logo Blue<br />
PANTONE - 100% PMS 286<br />
CMYK - 100%, 90%, 10%, 2%<br />
RGB - 13, 54, 146<br />
2008<br />
Save the Date! Now in June.<br />
Color<br />
(preferred) Black & White<br />
<strong>IGT</strong> Network Systems<br />
Users Conference<br />
June 9-11, 2008<br />
The Mirage, Las Vegas<br />
This is your chance to:<br />
• Connect with your peers<br />
• Talk shop and troubleshoot<br />
with <strong>IGT</strong> experts and leaders<br />
• Get the latest information on<br />
<strong>IGT</strong> Network Systems products<br />
Color<br />
(preferred) Black & White<br />
Dark Blue<br />
PANTONE - 100% PMS 2965<br />
CMYK - 100%, 38%, 0%, 64%<br />
RGB - 13, 54, 146<br />
Gray<br />
PANTONE - 100% PMS Cool Gray 8<br />
CMYK - 39%, 33%, 30%, 0%<br />
RGB - 161, 160, 164<br />
98% thought the Interactive Area<br />
was a valuable part of the conference<br />
experience.<br />
92.4% would re<strong>com</strong>mend the<br />
conference breakout sessions to others.<br />
Black<br />
PANTONE - 100% Black<br />
CMYK - 0%, 0%, 0%, 100%<br />
RGB - 0, 0, 0
27<br />
Network Systems <strong>News</strong><br />
<strong>IGT</strong>’s Server-Based Tools Cover The Whole Casino Floor<br />
Building on the power of the open network and the<br />
experience gained from our current field trials, <strong>IGT</strong> has<br />
developed a world-class server-based solution for all of your<br />
floor management needs. Save valuable time and money<br />
by seamlessly overseeing all of your server-based activities,<br />
including downloads, configuration changes, scheduling,<br />
and eventually, remote game ordering. In addition, the<br />
ability to use predictive analytics to immediately act<br />
upon your data will add fuel to your decision-making<br />
capabilities and give you the power to optimize your floor<br />
mix to capture more revenue and enhance the customer<br />
experience.<br />
<strong>IGT</strong>’s sb solution provides the shared features necessary<br />
for all systems applications – from user management to a<br />
shared interface to licensing and more. This functionality<br />
is all tightly integrated in one system infrastructure and<br />
accessed via a single world-class user interface that was<br />
designed with your goals in mind. It can be scaled to<br />
ac<strong>com</strong>modate anything from the largest casino floor to<br />
a very small floor that only requires download of game<br />
themes. This is all part of <strong>IGT</strong>’s right vision in providing you<br />
the power of the open network.<br />
<strong>Gaming</strong> And Technology<br />
Awards-1st Place<br />
See Page 58 for details.<br />
<strong>IGT</strong>’s floor management solutions include sb Floor<br />
Manager, which gives you the ability to:<br />
• Download and configure game content<br />
• Configure and manage machine settings<br />
• Purchase and install themes from a central <strong>IGT</strong><br />
repository<br />
• Schedule and review all floor modifications through<br />
an intuitive scheduling application<br />
• View your machine data in real-time<br />
• Monitor floor events in real-time<br />
• View and manage your floor using powerful data<br />
visualization tools<br />
• Interface with your gaming floor and other<br />
networked systems, including casino management<br />
systems from other gaming system providers, via<br />
open <strong>Gaming</strong> Standards Association (GSA) protocols<br />
• Utilize a single world-class user interface for all <strong>IGT</strong><br />
server-based <strong>com</strong>ponents<br />
• Customizable dashboard of favorite tasks based on<br />
user preferences<br />
• Ac<strong>com</strong>plish fast tasks through a variety of “widget”<br />
applications<br />
<strong>IGT</strong> Showcases World-Class User Interface At G2E<br />
Insights into customer needs and usability factors led us to design a world-class user interface to<br />
connect to all of your <strong>IGT</strong> Network Systems products and management tools. <strong>IGT</strong> partnered with<br />
best-of-breed experience design and usability specialists to bring you a graphical user interface that<br />
is extremely functional and maximizes user <strong>com</strong>fort during extended sessions, driving increased<br />
productively of your team. You may recognize this interface, as it was a major highlight of the<br />
sb Floor Manager demo at G2E 2007.
Network Systems <strong>News</strong><br />
Innovative Player Services Are Anything But Ordinary<br />
Player services will allow you to differentiate your<br />
property even more by delivering an enhanced customer<br />
experience that builds player loyalty. From fresh ideas like<br />
powerful new Bonusing functions, to incredible marketing<br />
and advertising offers, to exciting, new peer play and<br />
participation services – the opportunities be<strong>com</strong>e endless<br />
when you think about all the innovative applications that<br />
you will be able to add to your network.<br />
To optimize the player experience, you will deliver these<br />
services to your customers through a variety of interfaces<br />
like the sb Service Window, sb NexGen, displayenabled<br />
table games or even mobile devices.<br />
Getting Ready<br />
Installing sb NexGen is one of the first steps you can<br />
take towards offering exciting new player services. This<br />
interactive player <strong>com</strong>munications tool gives you the best<br />
of both worlds – the ability to extend the useful life of<br />
your current machine inventory, while providing greatly<br />
enhanced abilities to <strong>com</strong>municate promotional offers and<br />
Bonusing to your players. <strong>IGT</strong> is a pioneer in this space,<br />
with over a decade of experience providing advanced<br />
player <strong>com</strong>munication tools to the industry.<br />
The award-winning Service Window is an innovation in<br />
player <strong>com</strong>munications that allows you to interact with<br />
your players right at the game.<br />
28<br />
The award-winning Service Window is <strong>IGT</strong>’s next<br />
innovation in player <strong>com</strong>munications that allows you to<br />
interact with your players right at the game. And, because<br />
the Service Window is located in the main game screen,<br />
your players will enjoy optimal viewing of your branded<br />
service offerings. The Service Window is built on open<br />
protocols, making it possible for all vendors to provide this<br />
solution. All <strong>IGT</strong> AVP ® games are Service Window-capable.<br />
Differentiate your property by delivering targeted services<br />
that build player loyalty, right at the machine. Give them<br />
the kind of value, entertainment, and customer experience<br />
they will never forget.
29<br />
Network Systems <strong>News</strong><br />
Your Suggestions Had A Positive Impact<br />
On Your Satisfaction<br />
Two-way <strong>com</strong>munication is important in any relationship – be it<br />
personal or business. That’s why the <strong>IGT</strong> Network Systems customer<br />
satisfaction survey is so important – only by hearing your needs can<br />
we continue to improve.<br />
Our 2007 survey results show a statistically significant gain in our<br />
overall systems customer satisfaction rating: 6.8 versus 6.4 the year<br />
before. This means the changes we implemented based on your<br />
feedback to the 2006 survey are working, so please continue to share<br />
with us your valuable <strong>com</strong>ments.<br />
Some of changes implemented over the last year have included:<br />
• Better ways to ensure we are delivering high-quality products<br />
• Smoother overall customer experience from install and go-live<br />
to ongoing support<br />
• Clearer procedures for escalating customer problems<br />
• And much more!<br />
Rest assured <strong>IGT</strong> plans to use the feedback from our 2007 survey to<br />
make further changes and additions that you requested. In February, a<br />
survey <strong>com</strong>mittee from across the various departments dedicated to<br />
serving the needs of our systems customers will meet to put action<br />
items to the re<strong>com</strong>mendations received.<br />
Thank you to everyone who participated in the 2007 survey, and<br />
congratulations to the winners of our respondent drawing! Five lucky<br />
survey participants received their choice of an MP3 player or $200 in<br />
cash for providing their valuable feedback.<br />
For more detailed information on the 2007 survey results, contact:<br />
SystemsCustomerSatisfaction@<strong>IGT</strong>.<strong>com</strong>.
Network Systems <strong>News</strong><br />
Assembling A Team Of Advocates For You<br />
Providing world-class support to all of our customers has<br />
always been a key initiative at <strong>IGT</strong>. Early last year, our systems<br />
customers told us there was a growing need for more dedicated<br />
resources to be their advocates within <strong>IGT</strong>. Based on that<br />
feedback, we expanded our client services group to include<br />
Systems Account Managers. This initial group of five resources<br />
was asked to partner with select systems customers to be their<br />
voice at <strong>IGT</strong>, to help them achieve the strategic system business<br />
goals of their organization, and to supplement the support<br />
offered by our services organization.<br />
This year, we’re taking it one step further. Now, the Account<br />
Management team has grown to include a team of 11<br />
representatives with a <strong>com</strong>bined 175 years of gaming industry<br />
experience. This expansion means that if you are a domestic <strong>IGT</strong><br />
Advantage ® and/or <strong>IGT</strong> Mariposa customer, you will have a<br />
Systems Account Manager dedicated to working in partnership<br />
with you on the mission and goals of your organization. Look<br />
forward to hearing from your new Systems Account Manager<br />
soon, and if you have any questions please contact<br />
SystemsCustomerSatisfaction@<strong>IGT</strong>.<strong>com</strong>.<br />
The Account Management team is here to help you.<br />
Shown (from left to right): Chris Mason, Keith Brewer, John Kaplan, Tracy Wormdahl,<br />
Monica Maciel, Jeffrey Sessions, Sheryl Cinelli, Deb Oxnem, Scott Mensik<br />
Not pictured: Chrystal Wamstad and Stacey Baggett.<br />
30
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
FY 2004 FY 2005<br />
FY 2006<br />
<strong>IGT</strong><br />
Mariposa<br />
<br />
Installed<br />
(Feb '06) FY 2007<br />
55% 56% 58% 63%<br />
0%<br />
70%<br />
60%<br />
FY 2004 FY 2005 FY 2006<br />
<strong>IGT</strong> Mariposa<br />
Installed<br />
(Feb '06)<br />
Theoretical <strong>Gaming</strong> Days<br />
22% 65%<br />
FY 2007<br />
31<br />
Network Systems <strong>News</strong><br />
<strong>IGT</strong> Mariposa Boosts Revenues, Market Share At<br />
Dubuque Greyhound Park & Casino<br />
The Overview<br />
Dubuque Greyhound Park & Casino (DGPC) opened in 1985<br />
as a race track offering pari-mutuel wagering. Situated on<br />
an island in the Mississippi river, the property is owned by<br />
the City of Dubuque, Iowa and is run under the guidance of<br />
the Dubuque Racing Association, a 21-member volunteer<br />
board of directors. Over the years, DGPC has evolved, with<br />
an expansion adding 400 slots in May 2005 and table and<br />
poker games in March 2006. Today, DGPC is a full-service<br />
casino featuring 1,000 slots, 20 table and poker games,<br />
two restaurants, and greyhound racing.<br />
Along with two other race tracks operating slots and table<br />
games, DGPC faces <strong>com</strong>petition from Iowa’s riverboat<br />
casino industry. Statewide slot and table games revenues<br />
for fiscal year ending June 30, 2007 were in excess of<br />
$1.3 billion, as reported by the Iowa Racing and <strong>Gaming</strong><br />
Commission.<br />
The Challenge<br />
DGPC needed a way to get a clear advantage in the<br />
<strong>com</strong>petitive marketplace by focusing on their greatest<br />
asset – their players.<br />
The Solution<br />
The organization realized the need for data warehousing,<br />
business intelligence technology, and customer relationship<br />
management. They evaluated several potential solutions as<br />
part of the decision-making process. Dubuque’s Marketing<br />
Director, Sherry Heim, stated, “We conducted a great<br />
deal of research to support our purchase decision, which<br />
required senior management and board member approval.<br />
In our research, we were unable to locate a <strong>com</strong>parable<br />
product offering the full software suite with the features<br />
% Market Share Against Direct Competitor<br />
Slot and Table Revenue<br />
we wanted. Few products on the market offered the level<br />
of sophistication and ease of use found in <strong>IGT</strong> Mariposa.”<br />
The Results<br />
Dubuque Greyhound Park & Casino went live with <strong>IGT</strong><br />
Mariposa in February 2006. Since then, Dubuque has<br />
realized gains in revenues and in market share.<br />
Heim <strong>com</strong>mented, “While we did gain share by expanding<br />
our facility and adding table games, we still believe the<br />
<strong>IGT</strong> Mariposa product was a very important <strong>com</strong>ponent<br />
in helping us grow our rated play and achieving those<br />
gains. Overall, <strong>IGT</strong> Mariposa has helped us experience<br />
tremendous growth through hosted player relationships,<br />
sophisticated database segmentation, campaign planning<br />
and execution, and targeting of incentives. We’ve<br />
continued to grow even after the initial lift from our last<br />
expansion.”<br />
The gaming industry focus of the <strong>IGT</strong> Mariposa product<br />
and team played an important FY 2006 role at DGPC. During<br />
integration, the <strong>IGT</strong> team <strong>IGT</strong>analyzed<br />
Dubuque’s player<br />
database, defined geographic Mariposa markets based on player<br />
<br />
behavior, and re<strong>com</strong>mended Installed enhancements for direct<br />
mail strategy. FY 2004 “We FY 2005 were (Feb so '06) pleased FY 2007with<br />
their integration<br />
services that 55% we decided 56% to 58% engage 63% in a Professional<br />
Services contract,” said Heim. “They provided us with a<br />
business plan, assisted with direct mail campaigns for<br />
70%<br />
60% new member wel<strong>com</strong>e and player recovery, and designed<br />
50%<br />
<strong>com</strong>ponents of the Casino Host program. Our ongoing<br />
40%<br />
30%<br />
relationship 20% with <strong>IGT</strong> helps us maximize the benefits of the<br />
10% product.”<br />
0%<br />
FY 2004 FY 2005 FY 2006<br />
<strong>IGT</strong> Mariposa<br />
Installed<br />
(Feb '06)<br />
FY 2007<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Hosted Player % Increase<br />
Theoretical <strong>Gaming</strong> Days<br />
22% 65%<br />
Theoretical Win Per Visit <strong>Gaming</strong> Days
Network Systems <strong>News</strong><br />
Dubuque Greyhound Park & Casino.<br />
32<br />
How The Player Contact System Helped<br />
Dubuque’s Business<br />
When deploying the <strong>IGT</strong> Mariposa Player Contact<br />
System, Dubuque Greyhound Park & Casino revamped<br />
their Rich Rewards Club based on <strong>IGT</strong>’s re<strong>com</strong>mendations.<br />
The new structure simplified criteria for the player and<br />
provided a new mix of benefits. Over time, more players<br />
qualified for the host-level tiers. Heim stated, “Managing<br />
the growth in hosted-players would not have been possible<br />
without the Player Contact System. Additionally, the<br />
hosts can now identify future Signature and Platinum tier<br />
players and use the system to develop the relationship<br />
early in the customer’s lifecycle.” By implementing the<br />
Player Contact System, DGPC was able to significantly<br />
increase host productivity, nearly doubling the number of<br />
player relationships maintained by each host. They realized<br />
a 20% increase in the average daily theoretical win from<br />
their hosted players – meaning not only did the quantity of<br />
hosted players increase, so did the quality.<br />
Every month, Dubuque’s Player Development Manager<br />
uses the system to generate call log reports, <strong>com</strong>p reports,<br />
player trend reports, and player aging reports. The manager<br />
meets with the host team for a data-driven discussion of<br />
their performance. “The Player Contact System enables<br />
our Player Development Manager to be much more<br />
effective,” said Heim, “as a property, we now understand<br />
what is happening with our hosted players… why they may<br />
be playing more or less.”<br />
The success of any investment in technology depends<br />
greatly upon user acceptance. At Dubuque Greyhound<br />
Park & Casino, hosts were relatively quick to adopt the<br />
product. Heim attributed this to the training sessions<br />
and user-friendly design. She noted, “In instances of<br />
host turnover, the Player Contact System has allowed for<br />
quicker relationship development when a new host steps<br />
in. It provides an advantage when there is turnover in the<br />
department.”<br />
Heim concluded by saying, “Our strategy is in constant<br />
evolution. We keep finding new ways to use <strong>IGT</strong><br />
Mariposa and grow our business. Overall, the solution<br />
has helped us transform into a new way of thinking that is<br />
numbers-driven… more analytical process in everything we<br />
do. It has brought us closer in line with the bigger, more<br />
sophisticated, operators.”
33<br />
Network Systems <strong>News</strong><br />
The Power of Open<br />
Awaits You.<br />
Learn More.<br />
www.<strong>IGT</strong>.<strong>com</strong>/Open<br />
Now With Expanded Content.
spaces.<br />
Imagine an open environment.<br />
All your games and systems work<br />
together seamlessly on a true<br />
open network. All developed and<br />
designed for GSA open protocols<br />
for maximum interoperability,<br />
flexibility and unlimited potential.<br />
Imagine being able to use the open<br />
environment to bring the power<br />
of the Internet to the casino floor,<br />
enhance the player experience,<br />
differentiate yourself from the<br />
<strong>com</strong>petition and increase profits.<br />
Reality is closer than you think.<br />
<strong>IGT</strong> is <strong>com</strong>mitted to offering the true<br />
open architecture, networked floor<br />
and server-based products for the<br />
future of gaming. All based on your<br />
imagination and the right vision.<br />
The RIGHT Vision.<br />
Right now & for the future.<br />
To learn more about <strong>IGT</strong>’s vision<br />
of the networked gaming future,<br />
visit: www.<strong>IGT</strong>.<strong>com</strong>/Open<br />
or call 702-896-8500
© 2008 <strong>IGT</strong>. All rights reserved.<br />
wide,<br />
open<br />
AD<br />
34
MegaJackpots ® Games<br />
Meet The MegaJackpots ® Product Management Team<br />
Tom O’Brien<br />
The year 2007 proved to be a great year for the new<br />
Director of MegaJackpots ® Product Management, Tom<br />
O’Brien. With many years of experience in the gaming<br />
industry, Tom has worked for such <strong>com</strong>panies as Paltronics,<br />
AC Coin & Slot and most recently Aristocrat Technologies.<br />
Starting with <strong>IGT</strong> in October 2007, O’Brien says the<br />
response he has received from everyone at <strong>IGT</strong> has been<br />
great. He has definitely hit the ground running and as for<br />
his goals for 2008, O’Brien says, “We want to continue to<br />
supply operators with superior MegaJackpots ® products,<br />
so in turn they can give their customers the games they<br />
want to play.” He adds, “We are looking to the future.”<br />
Boris Hallerbach<br />
Hired as part of the <strong>IGT</strong> Server-Based <strong>Gaming</strong> group in<br />
2003, Boris brought his product management skills to<br />
MegaJackpots ® Product Management in 2004. Hallerbach<br />
says “One of the best things about my job is being able<br />
to develop and support our brands like no other <strong>com</strong>pany<br />
in the market.” With a product line that includes: Wheel<br />
of Fortune ® , Jeopardy! ® , The Joker’s Wild and Elvis ® ,<br />
Hallerbach says “Look for more great game play on the<br />
game brands players recognize in 2008.”<br />
Will Foster<br />
Will started his career at <strong>IGT</strong> in July of 1993. With<br />
experience in production, operations and firmware, Will<br />
brings a great deal of <strong>IGT</strong> product knowledge to the team.<br />
With a product line that includes: eBay Video Slots,<br />
Diamond Jackpots Multi-Level Progressives, Indiana<br />
Jones Multi-Level Progressives and Reel Depth,<br />
Multi-Strike ® products and Star Wars Multi-Level<br />
36<br />
Progressives, Foster says, “The reception from<br />
our customers during G2E on these products was<br />
tremendous.” He adds, “Our customers should expect<br />
a solid, performing product with a strategic support<br />
plan in place including conversions to keep the product<br />
fresh. They can also expect to see me or another<br />
MegaJackpots ® representative over the next year as we<br />
focus on meeting with them to discuss our products and<br />
get their valuable feedback, this will help us continue to<br />
develop successful products for the market.”<br />
Brian Bennett<br />
The newest member of the team, Brian Bennett started<br />
with <strong>IGT</strong> in April of 2003 in the Manufacturing Engineering<br />
department. Brian’s recent move to MegaJackpots ®<br />
Product Management has proved to be a benefit for both<br />
Brian and his new co-workers. Brian’s product line includes:<br />
Megabucks ® , World Poker Tour ® and The Price Is Right ® ,<br />
and when asked about his new position, Bennett says, “My<br />
goal is to bring new enthusiasm, energy, and perspective<br />
to an already extremely successful team, I’m excited to be<br />
a part of it all.”<br />
“With a strategic support plan in place that includes plenty<br />
of conversions to keep products fresh and at the top of<br />
every players list, <strong>IGT</strong> customers should expect solid<br />
performing products throughout the year”, O’Brien says.<br />
It goes without saying that the MegaJackpots ® Product<br />
Management team, with its dynamic line of number one<br />
products and the customer in mind, is ready for 2008.
37<br />
MegaJackpots ® Games<br />
Super Wild Sweepstakes. Super Success.<br />
<strong>IGT</strong>’s first venture in to the world of online promotions<br />
was a huge success. From October through<br />
November, the $150,000 Super Wild Sweepstakes<br />
offered players a fun and interactive online tutorial<br />
on the group-play product Wheel of Fortune ® Super<br />
Spin and highlighted a new variation of the Super<br />
Spin called Wheel of Fortune ® Super Spin<br />
Super Wild Video Slots. A true testament to the<br />
popularity of the Wheel of Fortune ® family of games,<br />
the sweepstakes was played 138,378 times during<br />
the 60-day promotion. And with 18,101 unique<br />
registrations, many players came back time and<br />
time again.<br />
When players logged on to the website they were<br />
immediately launched into an animated experience –<br />
flying through a casino, zooming toward the Wheel of<br />
Fortune ® Super Spin carousel. Players were allowed<br />
to play once per day and everyday one lucky player<br />
was awarded a Sony Cyber-shot ® Digital Camera. And<br />
players also had a chance to win the grand prize<br />
of $150,000.<br />
Offer Your Players A World of Wheels<br />
We have a proven way to help you achieve your goal of making more money every<br />
day – Wheel of Fortune ® World. If you’re looking for a way to improve the coin-in on<br />
a struggling area of your floor, why not remake it into a special place for the slots<br />
and video slots players often search for? With incredible, proven legs, you can rest<br />
assured that a dedicated Wheel of Fortune ® area will be a huge draw.<br />
Case in point – this game concept has been implemented and replaced an<br />
underperforming poker room. The outstanding concept paid for itself in 2 weeks.<br />
With the success of the $150,000 Super Wild<br />
Sweepstakes <strong>IGT</strong> expects to create a new online promotion in the near future.<br />
With so many Wheel<br />
of Fortune ® spinning<br />
reel and video games<br />
to choose from – more<br />
than ever before – you<br />
can be creative and<br />
select the games and<br />
denominations that<br />
best suit your players.<br />
There’s even a Game<br />
King ® AVP ® multi-level<br />
progressive version with<br />
a widescreen, so what<br />
are you waiting for? Add<br />
the proven popularity of<br />
Wheel of Fortune ® World<br />
to your floor. Contact<br />
your local <strong>IGT</strong> Account<br />
Executive for more<br />
information about game<br />
availability in your area.
MegaJackpots ® Games<br />
Wheel of Fortune ® Multi-Level Progressives<br />
38<br />
We’ve reinvented the wheel, again! Since its release<br />
last year, loyal players and new fans have made Wheel<br />
of Fortune ® Multi-Level Progressives games a proven<br />
player favorite. The game is a 5-reel video slot available<br />
as a 30-payline, penny denomination or a 5-payline, nickel<br />
denomination game depending on jurisdiction. It also offers<br />
a multi-level progressive jackpot system with a unique buya-pay<br />
betting format that sets the stage for exciting game<br />
play, making Wheel of Fortune ® Multi-Level Progressives<br />
games a true gambler’s game.<br />
The Wheel of Fortune ® Multi-Level Progressives games<br />
were manufactured to stand out in the crowd. The top<br />
monitor alternates between stunning digital glass, bonus<br />
game play and four progressive meters. The lower monitor<br />
displays vivid Wheel of Fortune ® video slot game play. Only<br />
<strong>IGT</strong>’s AVP ® platform can deliver this dazzling glimpse into<br />
the broadband future. The great new AVP ® widescreen<br />
cabinet with dual 23-inch widescreen LCD monitors is right<br />
on target to draw more devoted followers to <strong>IGT</strong>’s Wheel<br />
of Fortune ® product line. On top of every base game still<br />
sits the classic, mechanical spinning wheel bonus game.<br />
The wheel contains segments that correspond to one of<br />
the four in-house multi-level progressive jackpots.<br />
And surrounding the wheel are eight lighted pointers.<br />
“Those eight pointers create the great gaming opportunity,”<br />
said Boris Hallerbach, <strong>IGT</strong>’s Product Manager for Sony<br />
licensed products, “With each additional line bet coin<br />
wagered [with the side bet covered], another one of those<br />
pointers is activated. When all eight pointers are activated,<br />
players have a chance to win up to two of the progressive<br />
jackpots on a single spin of the wheel during the bonus<br />
round if progressive segments land on one or more of the<br />
active [lit] pointers.”<br />
Each game theme’s graphics packaging pays tribute to U.S.<br />
destinations that have hosted the Wheel of Fortune ® game<br />
show program. Las Vegas and Hawaii were the first two<br />
themed destinations from the television show’s travels.<br />
Now available, refresh your Wheel of Fortune ® Multi-Level<br />
Progressives banks with our newest destination theme,<br />
New York. The New York theme appeals to players through<br />
the use of fun imagery characteristic to “The Big Apple.”<br />
Scatter symbols provide higher pays in base game and<br />
the game offers a symbol-driven wide-area progressives<br />
top award (where available) or stand-alone progressive<br />
award. The wheel bonus has a high hit frequency, and max<br />
bet players are guaranteed to win at least one in-house<br />
progressive level in every wheel spin, and as many as two.<br />
Contact your <strong>IGT</strong> Account Executive for more information<br />
about game availability in your area.
Wheel of Fortune ® Super Spin <br />
Video Slots Five-Station <br />
Designed to offer more configuration options on the floor, playerfavorite<br />
Wheel of Fortune ® Super Spin now features five player<br />
stations that face an eye-catching, vertical wheel. Your players will still<br />
enjoy the <strong>com</strong>munity game play offered<br />
by this popular theme:<br />
• Available as a 40-payline/400credit/penny<br />
or 10-payline/75credit/nickel<br />
game.<br />
• A max bet is not required to enter<br />
the bonus round.<br />
• Players must cover all lines and a<br />
bonus side bet to be eligible for<br />
bonus wheel spin.<br />
• Minimum bet to qualify for bonus<br />
round is 80 cents for the penny<br />
game, and 75 cents for the<br />
nickel game.<br />
• The game awards a progressive<br />
jackpot or standalone top award<br />
where progressives are not<br />
available. A MegaJackpots ® top<br />
award will be available, depending<br />
on the jurisdiction.<br />
39<br />
MegaJackpots ® Games<br />
Two New Themes Add Variety To<br />
Wheel of Fortune ® Multi-Win Slots<br />
We’ve taken our popular Wheel of Fortune ® Multi-Win game series and added<br />
two new player-favorite themes – the Triple Double Red Hot 7s game, and the<br />
Triple Dollars ® game in a 15-payline version. Games can be banked with your<br />
existing Wheel of Fortune ® Multi-Win themes, taking advantage of player<br />
recognition of the most popular slot brand ever. Game features include:<br />
• 3 reels plus a fourth bonus reel and the popular wheel bonus.<br />
• Quarter game play.<br />
• The bonus reel awards players 1 to 3 pointers and a spin on the big wheel.<br />
• The bonus is symbol driven and can be triggered on any payline.<br />
• Available as a standalone game or as a MegaJackpots ® wide-area<br />
progressive without liability.*<br />
*Applicable to linked progressive machines only.
MegaJackpots ® Games<br />
Ancient Chinese Secret ® Video<br />
Slots Imperial Dragon <br />
Take your players on a trip to the Orient with our latest addition to the<br />
Ancient Chinese Secret ® video slots series – the Imperial Dragon game.<br />
This vivid new game theme can be mixed into your existing Ancient<br />
Chinese Secret game banks, adding game-play variety and an exciting<br />
new graphics package.<br />
The game features five-reel, 25-payline, 125-credit theme and is a math<br />
clone of Ancient Chinese Secret ® video slots.<br />
Players love the Mystery Bonus feature, which includes MegaJackpots ®<br />
Group Play action. The bonus offers multiple players the chance<br />
to play at the same time for a shot at the local<br />
progressive jackpot.<br />
In addition, the primary bonus can be<br />
triggered at random anytime during game<br />
play. A random number of secondary<br />
bonuses are awarded by the <strong>IGT</strong> Progressive<br />
Controller based on active machine<br />
play levels.<br />
For information on specific game<br />
configurations available in your<br />
jurisdiction, contact your <strong>IGT</strong><br />
Account Executive.<br />
40
41<br />
MegaJackpots ® Games<br />
Diamond Jackpots Multi-Level Progressives<br />
This multi-level progressive is specially designed for your higher-denomination spinning reel<br />
players and also offers greater progressive levels as bets are increased. The games allow<br />
the player to choose their level of volatility with progressives. With gaming action as volatile<br />
as our proven Red Hot Jackpots Multi-Level Progressives, these games will shine on your<br />
floor. Machines feature three spinning reels with a fourth jackpot multiplier reel. Players can<br />
win one or more of the Diamond Jackpots system’s multi-level progressive awards with<br />
as little as one credit bet.<br />
Look for these demonstrated player favorite Diamond Jackpots base game themes:<br />
• Triple Red Hot 7s<br />
• Triple Double Stars ®<br />
• Double Times Pay 3X4X5X<br />
• Super Times Pay ®<br />
Each theme will be available in 5-payline, 5-credit or 9-payline; 9-credit configurations that<br />
can be banked in groups of 5-payline or 9-payline machines under top boxes designed for<br />
use by both the new Diamond Jackpots and current Red Hot Jackpots Multi-Level<br />
Progressives systems.
MegaJackpots ® Games<br />
Star Wars : Rebel Assault<br />
Video Slots<br />
Reach for the stars and refresh your Star Wars bank of games with<br />
Star Wars: Rebel Assault – the fourth Star Wars themed game in<br />
our Game King ® AVP ® Video Slots series. The epic adventure continues<br />
with classic characters, lightsaber duels, and battling starships,<br />
all played with original sound and film clips.<br />
• Featuring 243 ways to win with MultiWay ® wagering action<br />
and bonus side bets.<br />
• Players have the chance of entering one of two bonus<br />
interface games, either Rebel or Imperial.<br />
• The Death Star sphere has a mystery award.<br />
• Optional custom topper.<br />
• Progressive MegaJackpots ® award without liability*.<br />
• Available as a new game or simple conversion to the original<br />
Star Wars themes.<br />
*Applicable to linked progressive machines only.<br />
Megabucks ® Video Slots<br />
Another proven player favorite is the Megabucks ® Video Slot.<br />
This 5-reel, 60-payline, $3.00-max bet game is a mega winner.<br />
A mechanical wheel and a wheel bonus will have your penny<br />
and nickel denomination players lining up for their turn on the<br />
game! Players have a chance at two exciting bonuses – the<br />
Megamatch bonus and Pick-A-Buck bonus that could all lead to<br />
mega winnings.<br />
42
Megabucks ® Slots<br />
After 26 years, one of the most popular games keeps getting<br />
better! Megabucks ® has done it again! We’ve taken two<br />
classic slot themes and made them even better – our Triple<br />
Butterfly Sevens ® and Triple Red Hot 7s reel slots are now<br />
available as Megabucks ® slot themes. Both games offer 5-reel,<br />
60-payline game play and a $3.00-max bet in a penny or nickel<br />
denomination version.<br />
43<br />
MegaJackpots ® Games<br />
Multi-Strike ® Triple Diamond ®<br />
Video Slots<br />
The Multi-Strike ® Triple Diamond ® Video Slots game play is hot<br />
with players and is an <strong>IGT</strong> exclusive offering the player 5-reel,<br />
100-paylines, with 25 paylines on each level. This new game concept<br />
<strong>com</strong>bines patented Multi-Strike ® multiplier play with a bonus wheel<br />
and marries the popular Multi-Strike ® game play with the playerfavorite<br />
Triple Diamond ® base game.<br />
• Four levels of game play advance based on wins to award everhigher<br />
multipliers.<br />
• The Free Ride bonus symbol advances play to the next level<br />
whether or not there is a win on the current payline.<br />
• Fourth-level wins activate the wheel for big bonus multipliers.<br />
For more information on specific game configurations available in<br />
your jurisdiction, contact your <strong>IGT</strong> Account Executive or visit <strong>IGT</strong>’s<br />
website at www.<strong>IGT</strong>.<strong>com</strong>.
MegaJackpots ® Winners List<br />
Wheel of Fortune ® $0.50 Beau Rivage 12/1/2007 $869,033.65<br />
Wheel of Fortune ® $1.00 Riverside Resort & Casino 12/2/2007 $2,428,831.93<br />
Spin Joker Poker $0.05 Wild Wild West AC 12/4/2007 $49,846.81<br />
Wheel of Fortune ® $0.25 Dancing Eagle Casino 12/4/2007 $527,546.48<br />
Wheel of Fortune ® $1.00 Harrah’s New Orleans Casino 12/4/2007 $2,100,648.05<br />
Triple Play Draw Poker ® $1.00 Atlantic City Hilton (Colony Capital) 12/6/2007 $124,432.30<br />
Wheel of Fortune ® $0.25 Tachi Palace Hotel & Casino 12/7/2007 $140,113.73<br />
TV Hits ® Choctaw Durant Casino & Resort 12/8/2007 $441,457.19<br />
Spin Joker Poker $0.05 Borgata Hotel Casino and Spa 12/12/2007 $80,954.62<br />
Wheel of Fortune ® $0.25 River Rock Casino 12/12/2007 $153,176.11<br />
Jeopardy! ® $0.25 Wild Wild West AC 12/13/2007 $263,396.69<br />
Triple Play Draw Poker ® $1.00 Harrah’s Atlantic City 12/16/2007 $129,311.79<br />
Triple Play Draw Poker ® $0.25 Harrah’s Atlantic City 12/16/2007 $88,556.58<br />
Spin Joker Poker $0.05 Showboat Casino Hotel AC 12/19/2007 $63,520.90<br />
Wheel of Fortune ® $1.00 Reno-Tahoe International Airport 12/22/2007 $1,401,563.05<br />
Wheel of Fortune ® $0.25 Cherokee Casino - Roland 12/22/2007 $208,511.37<br />
Spin Joker Poker $0.05 Showboat Casino Hotel AC 12/23/2007 $44,895.55<br />
Diamond Cinema $0.05 Mohegan Sun Resort 12/23/2007 $452,464.22<br />
Spin Joker Poker $0.05 Atlantic City Hilton (Colony Capital) 12/24/2007 $26,220.90<br />
Wheel of Fortune ® $0.25 Bally’s Atlantic City 12/25/2007 $288,672.00<br />
44
MegaJackpots ® Winners List<br />
Wheel of Fortune ® $0.25 Terribles Mark Twain Casino 12/25/2007 $125,285.17<br />
Triple Play Draw Poker ® $0.25 Showboat Casino Hotel AC 12/25/2007 $63,597.42<br />
Wheel of Fortune ® $0.25 Cherokee Nation Casino Catoosa 12/26/2007 $138,857.97<br />
Triple Play Draw Poker ® $1.00 Harrah’s Atlantic City 12/26/2007 $126,108.40<br />
Wheel of Fortune ® $1.00 Boomtown Belle 12/27/2007 $930,665.44<br />
Wheel of Fortune ® $5.00 Flamingo Las Vegas 12/30/2007 $1,631,378.25<br />
Spin Joker Poker $0.05 Trump Marina 12/30/2007 $79,487.66<br />
Wheel of Fortune ® $0.25 St Croix Casino & Hotel 12/31/2007 $174,821.88<br />
Wheel of Fortune ® $0.25 Black Oak Casino 12/31/2007 $101,819.59<br />
Spin Joker Poker $0.05 Resorts Hotel Casino 1/1/2008 $42,741.36<br />
TV Hits ® Cherokee Casino - Tahlequah 1/1/2008 $265,521.58<br />
Jeopardy! ® $0.25 Tropicana Hotel Casino (AC) 1/2/2008 $120,820.89<br />
Spin Joker Poker $0.05 Borgata Hotel Casino and Spa 1/7/2008 $82,595.36<br />
Wheel of Fortune ® $0.25 Four Bears Casino 1/9/2008 $101,273.83<br />
Wheel of Fortune ® $0.25 Santa Ana Star Casino 1/9/2008 $206,828.18<br />
Wheel of Fortune ® $0.25 Jackson Rancheria Casino & Hotel 1/9/2008 $101,583.85<br />
Famous Games Four Winds Casino 1/11/2008 $910,469.78<br />
Wheel of Fortune ® $0.25 MGM Grand Detroit LLC 1/14/2008 $1,367,715.74<br />
Triple Play Draw Poker ® $0.25 Showboat Casino Hotel AC 1/14/2008 $109,022.01<br />
45
New Models<br />
Turbo-Charge Your Floor W<br />
Bring the power and functionality of <strong>IGT</strong>’s new AVP ® models to your<br />
casino. Based on customer input, these custom designed-fromthe-ground-up<br />
models are built upon the technology of the AVP ®<br />
TrimLine and AVP ® slant-top machines.<br />
As the most full-featured line in the industry today, these models<br />
provide state-of-the-art electronics, an enhanced player experience,<br />
the best service and support available, and are ready for the arrival<br />
of <strong>IGT</strong>’s sb technology.<br />
For the ultimate player and operator experience: Fast-forward your<br />
floor into the future with the new AVP ® models from <strong>IGT</strong> – <strong>com</strong>ing<br />
this Spring.<br />
Machine Features You and Your Players Will Love<br />
Imagine your casino floor installed with spinning reel and video<br />
machines all featuring:<br />
• Standardized electronics – for easier servicing<br />
• Electronics ready for <strong>IGT</strong> sb Products – preparing you for<br />
use of the open network and the future of gaming<br />
• Support for dynamic buttons – for simple game conversions<br />
• Designs based on ergonomic testing performed<br />
on the <strong>com</strong>bination of machine, stand and seat –<br />
ensuring player <strong>com</strong>fort<br />
• Interiors designed for quick, easy technician access<br />
while at the same time offering high-level<br />
machine security<br />
46
ith Five New AVP ® Models<br />
47<br />
Video Models<br />
New Models<br />
G20 Game King ® AVP ® Widescreen Upright<br />
• Clear 20-inch LCD monitor in the base game<br />
• Sits in the same footprint as your existing 19<br />
inch upright video machines<br />
• Second 20-inch LCD in the top box<br />
G22 Game King ® AVP ® Widescreen Slant-Top<br />
• Exceptional 22-inch LCD monitor in the<br />
base game<br />
• Sits in the same footprint as your existing slanttop<br />
video machines<br />
G20 Game King ® AVP ® Widescreen Bar Top<br />
• Beautiful 20-inch LCD monitor in the base game<br />
• Sits in the same footprint as your existing bar<br />
top machines<br />
Spinning Reel Models<br />
S3, S4 and S5 AVP ® Slots<br />
• Spinning reel machines featuring the power of<br />
AVP ® technology<br />
• Available in 3-, 4- and 5-reel models<br />
• New lighting and color contrast are easier on the<br />
eyes – yet provide crystal clear contrast on the<br />
glass and reel strips for increased player <strong>com</strong>fort<br />
• Includes a 22-inch wide screen LCD in the<br />
top box<br />
SMLD AVP ® Virtual Reel Slots<br />
• New multi-layer screen provides a crisp,<br />
stunning display of both the reel glass and reels,<br />
along with a 3-D representation of the reels<br />
themselves<br />
• Innovative dual-LCD display in the base game<br />
• Makes game play appealing to both video and<br />
spinning reel players
Table Game Products<br />
DigiDeal ® DTS-V<br />
Tables Updated<br />
With SAS<br />
New in the world of DigiDeal ® DTS-V<br />
table games – six-connection SAS/<br />
AFT. This feature makes it possible<br />
to <strong>com</strong>municate player-tracking and<br />
slot accounting information gathered<br />
electronically from each of the six player<br />
positions at the table. The six-connection<br />
SAS/AFT also allows for individual patron<br />
bonusing for each player, such as the<br />
<strong>IGT</strong> Advantage Bonusing system.<br />
Texas Hold ‘Em Bonus, Dragon Bacc<br />
and Digital 21 games were slated for<br />
testing by GLI in January and February.<br />
48<br />
New Games Ready for<br />
M-P Series Hardware<br />
The automated version of Roulette Revolution<br />
(with roulette wheel) is ready for market. Golden<br />
Baccarat will begin GLI testing in late February.<br />
Two additional versions of Roulette Revolution<br />
will also be released this spring. The first is a fully<br />
virtual version of roulette that features all elements<br />
of the game displayed at the slant player station and<br />
the central display unit (CPU). The second is a live<br />
version of roulette that has an actual dealer spinning<br />
the ball at the wheel.
Table solutions made simple.<br />
It’s an exciting time to be making decisions about the table games segment of<br />
your business. But, there are so many choices and options to choose from. How do<br />
you know what will be the right choice for today, and for where your property wants<br />
to go for the future?<br />
<strong>IGT</strong> can help make those decisions easy. We’ve developed the table technology<br />
and solutions for today, as well as the flexibility and interoperability for the future,<br />
from fully electronic games, to traditional felt options. Check out our lineup.<br />
A <strong>com</strong>pletely different gaming experience.<br />
Series<br />
Introducing the multi-player series of products – a whole new line<br />
of fully electronic <strong>com</strong>munity-style games, designed to promote player<br />
interaction. From our ergonomically designed machines, to the exclusive<br />
new games, you’ve never seen anything like the M-P Series products.<br />
Check out our Golden Baccarat and<br />
Roulette Evolution TM<br />
Color - white or light colored background<br />
today.<br />
There’s nothing else like it.<br />
© 2008 <strong>IGT</strong>. All rights reserved. DigiDeal ® , Dragon Bacc and Putting it all on the table are trademarks<br />
of DigiDeal Corporation. M-P Series, Golden Baccarat, Roulette Evolution and Table iD are trademarks<br />
or registered trademarks of <strong>IGT</strong> in the US and/or other countries.<br />
Black & White<br />
Series<br />
Series TM Series TM<br />
Color - black or dark colored background<br />
Our techno-charged <strong>com</strong>bination of Table Manager, Chip Manager<br />
and Game Manager Table take iDplayer, pit, chip, card, accounting and security<br />
information to a whole new level. Manage your <strong>com</strong>ps, streamline your<br />
operations and deliver Bonuses that table players want.<br />
TM<br />
Logo - Proper Presentation & Color Schemes<br />
ON LIGHT BACKGROUND<br />
Color<br />
(preferred)<br />
B&W- white or light colored background<br />
Putting it all on the table. <br />
B&W - black or dark colored background<br />
Looking for easy-to-play, fun, fast and flexible electronic table<br />
games? With three blackjack games, two Hold ‘Em games and<br />
Mini-Baccarat, we have the full offering of unique hybrid games<br />
that appeal to both traditional table<br />
games players and slot players, too.<br />
Stacked version<br />
(use only when<br />
necessary)<br />
Stacked B&W<br />
(use only when<br />
necessary)<br />
Contact your account executive today.<br />
702.669.7777<br />
www.<strong>IGT</strong>.<strong>com</strong><br />
Alternate B&W line only version<br />
(use only when necessary)<br />
Distributed by <strong>IGT</strong>
<strong>IGT</strong> <strong>News</strong><br />
Jack Angelo:<br />
Transforming<br />
The Service<br />
Side Of Systems<br />
“I love data,” says Jack Angelo, “Understanding data<br />
pinpoints how we can improve our customer support and is<br />
what we strive for everyday.” Jack Angelo is more than just<br />
a connoisseur of data. As <strong>IGT</strong>’s Vice President of Systems<br />
Customer Services, he has been charged with growing<br />
and developing the consulting and managed services side<br />
of the systems business. And that involves analyzing the<br />
data customers have to help them grow their business and<br />
manage their costs. “As we turn data into information, we<br />
empower our consultants to do their jobs well – and having<br />
information about our service delivery helps us anticipate<br />
the future needs of our customers,” says Jack.<br />
Jack’s main goals at <strong>IGT</strong> match the vision of where the<br />
<strong>com</strong>pany is headed. He intends to expand the presence of<br />
and develop the consulting and managed services areas<br />
of the systems business. His style is inspired by flawless<br />
execution, a concept and management technique that is<br />
derived from fighter pilots. This is a simple, continuous<br />
team building and performance improvement process that<br />
is reliant on the people in the organization. Service is all<br />
about the dedication, expertise, and the follow through of<br />
the people that deliver the service. The consulting area of<br />
the business will help operators look at how they can best<br />
ready themselves for a server-based world, improve their<br />
profitability, and optimize their use of our current products<br />
and systems. The managed services area is new to the<br />
industry and an opportunity for us to help our customers<br />
run their systems more smoothly and with less downtime,<br />
either onsite or remotely.<br />
Secondly, he would like to integrate the teams more and<br />
allow for services to be involved in the design process<br />
alongside other groups like engineering and product<br />
development, to better facilitate the customers’ needs into<br />
the process. “I also believe there is a huge international<br />
potential for this <strong>com</strong>pany,” he says. Jack believes the<br />
global aspects of the business are where he can lend<br />
valuable experience and insight.<br />
Jack started his career in systems development with a<br />
<strong>com</strong>puter science degree and later became an integral<br />
team member at NCR in the areas of consulting, services<br />
management and product marketing. “As a developer I<br />
became very interested in how customers’ accepted and<br />
used what we built,” he says. “So I volunteered for field<br />
50<br />
assignments and ended up mainly in Europe gaining a real<br />
understanding of customer focus.” Jack’s management<br />
style led him to Dell Computers, where he helped build the<br />
server division from the ground up to a $5 billion business<br />
in less than five years. As the leader of their server support<br />
group, “I learned at Dell that facts are our friends if we<br />
use them to make decisions and not use them to play the<br />
blame game. We need to be data-driven to continuously<br />
improve ourselves and understand where the problems lie.<br />
Fix those and then gauge customer satisfaction from that.”<br />
“Perhaps one of the most productive things a customer<br />
can do is tell us when they’re not happy,” he says. “This<br />
gives us something specific to work on.” Jack believes that<br />
from this learning experience, <strong>IGT</strong> will be<strong>com</strong>e the best<br />
in the industry at serving our customers. This real value of<br />
customer focus in services is to elevate the overall value<br />
<strong>IGT</strong> brings to its customers. And, they will look to us for<br />
total solutions from machines, to games, to systems.<br />
“This industry is fast-paced and challenging and one of the<br />
main reasons why I was excited about the opportunity,” he<br />
says. “It is a chance to be a part of a changing industry.”<br />
We’re looking forward to having Jack and his team go to<br />
work with flawless execution.<br />
On the nightstand:<br />
“Pyramids” by Terry Pratchett<br />
“Microsoft Sharepoint 2003” by Colin Spence and<br />
Michael Noel<br />
Last thing on TV:<br />
“Heroes – Save the cheerleader; save the world”<br />
In my other life…<br />
“I’d be Angus MacGyver.”<br />
Passions:<br />
“Travel and the arts. I’d like to be a part of the Reno<br />
arts <strong>com</strong>munity.”<br />
For fun:<br />
“I fish when I can. In the mornings, I like to take time<br />
to read non-technical blogs and occasionally update<br />
my Facebook.”
Striving for Interoperability<br />
The <strong>IGT</strong> Global Technology & Interoperability Center has<br />
opened its doors to true industry-wide collaboration.<br />
The $10 million, 6,500-square foot facility (with the<br />
ability to expand to 10,000 square feet in later phases) is<br />
located near <strong>IGT</strong>’s Reno, Nevada campus as a separate<br />
facility. The Center is open to leading original equipment<br />
manufactures (OEMs), strategic partners and<br />
system integrators.<br />
The key objective of the Center is to create an<br />
environment to perform a number of systems tests<br />
such as interoperability load, performance and stress<br />
tests. The Center is also set-up to test the <strong>com</strong>patibility<br />
of the <strong>Gaming</strong> Standards Association’s (GSA) protocolbased<br />
products from other manufacturers in a secure,<br />
private setting. This will increase customer satisfaction by<br />
facilitating cooperation among manufacturers to produce<br />
products that evolve with emerging technologies. In<br />
addition, this collaborative approach will ensure that<br />
the Center’s rigorous end-to-end systems testing is<br />
conducted in an environment that closely emulates<br />
customer sites with systems such as hotel management<br />
or point-of-sale, so there are no surprises when products<br />
are brought to market.<br />
“Industry-wide efforts toward interoperability will benefit<br />
all gaming manufacturers and ultimately, our casino<br />
customers and their patrons by helping to ensure all<br />
systems and games work together seamlessly,” says<br />
Mohammad Entezari, <strong>IGT</strong>’s Director of Software Product<br />
Assurance. “Being a part of Product Assurance, we saw<br />
a few issues being discovered in the field due to lack of a<br />
true life casino test environment or not having a number<br />
of backend hotel system interfaces available to simulate<br />
at <strong>IGT</strong>. Rather than discovering these issues at the time<br />
of systems install or upgrade, we felt that a solution was<br />
necessary if we were to show our <strong>com</strong>mitment to the<br />
open architecture concept.”<br />
“We discussed the idea of the Center with <strong>IGT</strong> executives<br />
about eight months ago,” Mohammad says. “We did<br />
some research and discovered the advantages of<br />
implementing a test facility similar to Microsoft and HP<br />
interoperability test labs. We determined that such a<br />
facility will give us the opportunity to be a true leader in<br />
a proactive, collaborative approach to open standards.<br />
This will benefit our customers because it allows more<br />
streamlined work processes with GSA. It will also help<br />
<strong>IGT</strong> bring products to market at a much faster pace by<br />
instituting GSA certification process for <strong>IGT</strong> products at<br />
this Center.”<br />
The team has already gauged interest from the gaming<br />
<strong>com</strong>munity and is excited about moving forward. In fact,<br />
at this year’s G2E, <strong>IGT</strong> showcased interoperability of the<br />
sb system with other manufacturers’ machines. Atronic<br />
incorporated the <strong>IGT</strong> AVP ® technology within their<br />
machine, Novomatic and WMS showcased the Service<br />
51<br />
<strong>IGT</strong> <strong>News</strong><br />
Window, and Paltronics streamed content through to<br />
sb NexGen displays.<br />
“I believe <strong>IGT</strong> has the solution to bring the industry together<br />
at this facility and successfully test the interoperability of other<br />
gaming manufacturers’ products alongside of <strong>IGT</strong> product lines<br />
for our customers,” says Mohammad. “It’s the right thing<br />
to do.”<br />
“Global interoperability<br />
means the industry is<br />
working together in<br />
support of the open<br />
network architecture<br />
with customer<br />
satisfaction being their<br />
highest priority.”<br />
Mohammad Entezari, Director of<br />
Software Product Assurance
<strong>IGT</strong> <strong>News</strong><br />
AVP ® Is The Right Technology And<br />
The Perfect Platform<br />
“A workhorse of a platform” said Mike Smith, Product<br />
Manager of Platforms for <strong>IGT</strong>, about our AVP ® platform, “it’s<br />
incredibly powerful and knocks the socks off of anything<br />
else in the marketplace.”<br />
As <strong>IGT</strong> embraces the future of gaming and server based<br />
technology, we’re transitioning all of our machines to the<br />
powerful and flexible Advanced Video Platform (AVP ® ).<br />
<strong>IGT</strong>’s new MegaJackpots ® , slots, video slots,<br />
Poker, Class II, Central Determination<br />
Systems, and International games<br />
will all be built on this strong, flexible<br />
PC-based platform that will serve as<br />
the portal for all server-based gaming<br />
possibilities of the future. Our AVP ®<br />
machines feature a portfolio of<br />
capabilities that will give you the<br />
ability to download games, system<br />
and peripheral software using the<br />
Ethernet, ending the days of swapping<br />
out chips and glass to upgrade<br />
your machines. In addition, AVP ®<br />
technology provides the unmatched<br />
horsepower to run the <strong>com</strong>plex<br />
content for games that include<br />
expanded bonus and play options and<br />
animation. Electronics Funds Transfer<br />
(EFT), Advanced Funds Transfer<br />
(AFT) and key to credit capabilities<br />
(cashless, etc.) are also <strong>com</strong>ponents<br />
of AVP ® software.<br />
The standard hardware found<br />
in AVP ® technology is able to<br />
support multi-monitor, ultrahigh<br />
resolution LCD displays<br />
in both standard and widescreen<br />
formats. Other impressive features<br />
of this PC-based application include<br />
advanced graphics for more dynamic<br />
game play, high performance digital<br />
sound, 80+ GB of hard drive space,<br />
and USB capabilities for easy<br />
software installation, upgrades and<br />
maintenance.<br />
Making AVP ® the standardized platform across all <strong>IGT</strong><br />
product lines will benefit both casino operators and players<br />
alike. The AVP ® processor will allow you to quickly and<br />
seamlessly change and upgrade machines resulting in<br />
labor and service savings. This hardware will give you the<br />
52<br />
ability to make instant changes to keep up with your player<br />
demands and also keep up with changes in technology.<br />
Players will enjoy an enhanced gaming experience through<br />
better sounds and graphics as well as the ability to pick<br />
from various games on one machine. And these benefits<br />
for the player will result in increased play.<br />
“The AVP ® technology was chosen because we put<br />
it out in the field and it performed very<br />
well. This is hardware you can trust and<br />
it has a good dependability factor. It<br />
also gives us the foundation to build<br />
on for technology of the future,” said<br />
Mike Smith, Product Manager of<br />
Platforms.<br />
The innovative AVP ® technology is<br />
designed to co-exist seamlessly<br />
with other manufacturer’s machines<br />
and systems. Atronic and <strong>IGT</strong><br />
demonstrated the future of gaming’s<br />
open network and interoperability<br />
at this year’s Global <strong>Gaming</strong> Expo in<br />
Las Vegas. Utilizing the AVP ® game<br />
platform, Atronic and <strong>IGT</strong> unveiled<br />
their partnership for a fully-integrated<br />
solution for Atronic’s Server Assisted<br />
<strong>Gaming</strong> (SAG). Atronic games<br />
using AVP ® technology were<br />
displayed at both the Atronic booth<br />
and at the <strong>IGT</strong> booth.<br />
This partnership is a move one<br />
step closer toward providing casino<br />
operators with a seamless solution<br />
for server-assisted gaming. The codeveloped<br />
solution is the first fully<br />
integrated one of its kind, providing<br />
operators with a mechanism to<br />
deliver the <strong>com</strong>plete suite of serverassisted<br />
functionality to the casino<br />
floor.<br />
Said Steve Morro, COO of <strong>IGT</strong>. “Our<br />
AVP ® platform and its integration in<br />
Atronic’s cabinet, as well as in <strong>IGT</strong>’s new<br />
cabinets, will provide the needed interoperability to drive<br />
the new technology.”<br />
To learn more about <strong>IGT</strong>’s AVP platform, visit<br />
www.<strong>IGT</strong>.<strong>com</strong>/AVP or talk to your Account Executive.
<strong>IGT</strong> <strong>News</strong><br />
Blackjack with Guaranteed Play :<br />
Attracting New Players from an Untapped Market<br />
Millions of players want to play blackjack and either don’t<br />
have enough money to truly enjoy the game or want more<br />
action for their money. For example, a $50 bankroll can get<br />
a player a good amount of slot play but that same amount<br />
doesn’t last nearly as long at even a $5 minimum bet<br />
blackjack table, assuming he can find one. But now, thanks<br />
to Blackjack with Guaranteed Play and its innovative new<br />
pricing model, all players can enjoy the pit’s most popular<br />
table game at a price they can afford.<br />
With Guaranteed Play, players purchase a guaranteed<br />
amount of hands called a “session” for one set price<br />
ensuring that players get what matters to them most<br />
– value and time at the table. And, most importantly,<br />
Blackjack with Guaranteed Play plays like every other<br />
blackjack game in the casino with the same rules, cards,<br />
dealers and odds. The only difference is the significant<br />
increase in play guests enjoy when they purchase a<br />
Guaranteed Play session. Typically, a 30-hand session<br />
allows players to game for about 30 minutes which is much<br />
more than they would normally receive betting hand-byhand.<br />
Initial trials show impressive results in two untapped<br />
markets: new players and current players who want to bet<br />
at higher levels. New players are excited about finally being<br />
able to sit down at a blackjack table without the worry of<br />
losing too much money as they learn the game and current<br />
players are finally able to play at higher denominations,<br />
making them feel more like a high roller. Both groups know<br />
in advance that their gaming dollar value is maximized and<br />
they will never lose more than their buy-in.<br />
Operators also benefit from Blackjack with Guaranteed<br />
Play because when a player purchases a session, it<br />
improves the economics of the game. When a player prepays,<br />
he has to win his full initial investment back from the<br />
casino over the course of the session which may or may<br />
not happen. With traditional hand-for-hand play, the casino<br />
has to win the player’s budget one hand at a time. This<br />
one small change makes a big impact. Guaranteed Play<br />
sessions increase house advantage by almost three times<br />
over traditional play blackjack and dramatically increases<br />
table game win per hour.<br />
Better still, non-table game players can now learn how<br />
to play blackjack relatively risk free since they are paying<br />
as little as $20 to play a short, introductory session. By<br />
marketing to this totally new market – the small budget<br />
customer – the casino not only engages an untapped<br />
market but begins to dynamically grow an otherwise<br />
stagnate section of the gaming population with a highly<br />
profitable product.<br />
Success at Sea<br />
Blackjack with Guaranteed Play is currently live on<br />
Norwegian Cruise Lines and experiencing great success.<br />
“Our customers are very drawn to the game and we<br />
53
<strong>IGT</strong> <strong>News</strong><br />
get more gaming value for their dollar,” said John<br />
McLoughlin, Casino Manager for the Norwegian Pearl.<br />
“Walker Digital <strong>Gaming</strong>’s expertise and innovations<br />
have been important in helping NCL launch the product<br />
successfully.”<br />
The Next Stage<br />
Blackjack with Guaranteed Play has been submitted to<br />
Nevada and GLI for regulatory approval.<br />
Operators implementing the Guaranteed Play option will<br />
find it simple and inexpensive. No new tables or technology<br />
are required! Casinos use their existing felt tables, live<br />
dealers, and cards plus a special set of Guaranteed Play<br />
table chips. Casinos can offer the option on select tables<br />
and during off-peak times to trial the concept and gradually<br />
educate their players. Importantly, sessions of Blackjack<br />
with Guaranteed Play can be pre-sold with quantity<br />
and time restrictions that allow casinos to create highly<br />
specific, revenue increasing property packages.<br />
Blackjack with Guaranteed Play is the right choice for<br />
casinos who want to offer a lot more action for a lot less<br />
money and make an impressive profit while doing it.<br />
For more information, contact Stephen Moore, Senior<br />
Vice President of Consumer Marketing for Walker Digital<br />
<strong>Gaming</strong> at 203-461-7250.<br />
Basic Rules Of Blackjack with<br />
Guaranteed Play <br />
1.<br />
2.<br />
Each player receives 30 Play Tokens to start a session. Each hand requires the<br />
placement of one Play Token. Double-downs and splits require the placement of an<br />
additional Play Token.<br />
Each player receives a starting balance of non-cashable Guaranteed Play chips,<br />
which are used for all bets.<br />
Price Min Bet Max Bet Starting Balance<br />
$20 $1 $5 $50<br />
$40 $5 $10 $100<br />
$100 $10 $30 $250<br />
$300 $50 $100 $1,000<br />
$500 $100 $200 $2,000<br />
3. The session ends when the player runs out of Play Tokens. Then, the player and<br />
dealer “settle-up” and the player is paid for chips in excess of his starting balance.<br />
The player owes nothing if his session ends with a chip count below his starting<br />
balance.<br />
Strategy twist! A player may risk two Play Tokens instead of one for the chance to keep<br />
both tokens with a win or push.<br />
54
Multi-Strike ®<br />
Games Are<br />
Straight From<br />
The Leading<br />
Edge<br />
The guys at Leading Edge Design are responsible for<br />
some of the most creative game concepts in<br />
the industry.<br />
55<br />
<strong>IGT</strong> <strong>News</strong><br />
On July 11, 2000 <strong>IGT</strong> and Leading Edge Design began their<br />
partnership to create new and exciting casino games based<br />
around the Multi-Strike ® gaming concept. Led by brothers<br />
Larry and Steven DeMar, the Leading Edge Design team<br />
has helped <strong>IGT</strong> take video poker and video slots to a whole<br />
new level of excitement. The successful joint venture<br />
between <strong>IGT</strong> and Leading Edge Design has resulted in<br />
some truly unique and exciting games. “Leading Edge<br />
Design is an outside game development <strong>com</strong>pany that<br />
works exclusively with <strong>IGT</strong> by choice,” Steven explained.<br />
He continued to say, “<strong>IGT</strong> is such a good partner that we<br />
don’t want to do business with anyone else.”<br />
Since the partnership began, a number of games have<br />
been developed<br />
including Cash<br />
King Checkers ® ,<br />
Multi-Strike Poker ® ,<br />
Bunco Night ® , Big<br />
Split Poker ® , Gems<br />
Wild-Tiles ® and Elvis ®<br />
Multi-Strike ® . Of these<br />
games, Multi-Strike Poker ®<br />
was the biggest success and received numerous awards<br />
including being named among the Top 20 Most Innovative<br />
<strong>Gaming</strong> Products by Casino Journal in 2002, awarded Best<br />
Slot Product at the Global <strong>Gaming</strong> Expo in September of<br />
2003, and at the American <strong>Gaming</strong> Summit Multi-Strike<br />
Poker ® was awarded the Most Innovative <strong>Gaming</strong> Product<br />
for 2003. The crossover from video poker to video slots of<br />
the Multi-Strike ® concept began with Elvis ® Multi-Strike ® ,<br />
and the future of this gaming concept seems limitless.<br />
History of Leading Edge Design<br />
In October 1999 when Williams <strong>Gaming</strong> decided to close<br />
their pinball division Larry DeMar realized that the timing<br />
was perfect to start his own <strong>com</strong>pany. As he put it, he was<br />
able to build his “dream team” that included his brother,<br />
Steven DeMar, and two co-workers from Williams, Duncan<br />
Brown and Scott Slomiany. Based in Chicago, Leading<br />
Edge Design was up and running within a week. Today all<br />
four are still working together and the group has grown<br />
to include Mark Molitor and Bill Grupp as well. With their<br />
team in place they set off to create new, innovative and<br />
unique gaming concepts for the casino industry.<br />
Larry, Scott and Duncan together have nearly 40 years<br />
of collective experience in the pinball and video game<br />
industry. Starting out with a vision to make all kinds of<br />
different casino games, Larry, Steven and their team<br />
<strong>com</strong>bined their expertise to create exciting, suspenseful<br />
and goal-orientated slot games. Larry is a self proclaimed<br />
“techie and mad game designer,” while Steven is the<br />
“level-headed, people-person” who is more businessfocused.<br />
And this works well because Larry is happy to
<strong>IGT</strong> <strong>News</strong><br />
be in the back designing and creating games while<br />
Steven is out in front handling customers and business<br />
development. And the team that they work with at<br />
Leading Edge Design is instrumental in the success behind<br />
their games and concepts.<br />
Multi-Strike ® <strong>Gaming</strong> Concept<br />
Larry credits Leading Edge Design team member Scott<br />
Slomiany as the “genius” behind the Multi-Strike ® idea.<br />
The Multi-Strike ® gaming concept builds excitement for<br />
players as each successful play propels the action to a<br />
higher level and bigger wins. The patented Multi-Strike ®<br />
architecture creates multi-level excitement that works as<br />
well with video reel themes as it does with video poker<br />
games. Every Multi-Strike ® game offers heart pounding<br />
excitement in a high volatility gaming experience.<br />
All Multi-Strike ® games feature the Ladder to Riches<br />
game play, which gives players the opportunity to wager<br />
on sequential events of the base game. With a win on<br />
the first “rung” or level, the player moves up to the next<br />
stage where the base game is played again for at least<br />
double the paytable values. Each win brings the player to a<br />
higher level, and a larger multiple of the base paytable. And<br />
every Multi-Strike ® game features a random “Free Ride”<br />
where players advance up the ladder to the next level even<br />
without a winning hand.<br />
56<br />
All Multi-Strike ® video poker games use a standard<br />
paytable for the initial hand, and it’s up to the player to<br />
choose how many levels to play before the Multi-Strike ®<br />
game sequence begins. Any winning hand on the first<br />
level pays from the standard paytable and then moves the<br />
poker game to the next level where a new hand is dealt<br />
and paytable values are doubled. Successive wins move<br />
the game up and up, paying increasingly larger rewards<br />
(4X, 8X and higher). For example the new Multi-Strike ®<br />
Super Times Pay Poker game <strong>com</strong>bines two very popular<br />
and very volatile video poker themes for one of the most<br />
exciting gaming experiences around.<br />
The Multi-Strike Poker ® Progressive concept was<br />
introduced in 2005 in the standard Multi-Strike Poker ®<br />
game. This progressive works with the <strong>IGT</strong> progressive<br />
controller (IPC), other industry standard controllers and<br />
also as a stand-alone progressive. In the new Multi-Strike<br />
Poker Deluxe video poker game there are five possible<br />
progressive levels that lead to even larger jackpots.<br />
Multi-Strike ® video reel games feature 3 or 4 levels of fun
57<br />
<strong>IGT</strong> <strong>News</strong><br />
gaming action. Once a player has a win on the first level,<br />
a second screen then zooms out for another round of play<br />
with a multiplied paytable.<br />
New Games<br />
Two new games are on the horizon for release, Multi-Strike<br />
Poker Deluxe and Multi-Strike ® Triple Diamond ® Video<br />
Slots. Multi-Strike Poker Deluxe will feature five games<br />
in one box including Big Split Poker ® , standard Multi-Strike<br />
Poker ® and three new variations of the standard Multi-<br />
Strike Poker ® . One of the new variations is the Multi-Strike<br />
Poker ® 16x game, and according to Larry this game is a<br />
“wild ride” for players, with huge volatility.<br />
The new Multi-Strike ® Triple Diamond ® Video Slot game<br />
optimizes the Multi-Strike ® video slot concept. This<br />
new video slot game has 4-levels of Multi-Strike ® action<br />
<strong>com</strong>bined with the proven Triple Diamond ® theme. Multi-<br />
Strike ® Triple Diamond ® features 100 lines for higher coin-in,<br />
a free spins bonus, the thrilling top box wheel and high<br />
volatility for truly exciting game play.<br />
The top box wheel provides players with multipliers of<br />
up to 100x. A wild symbol on the payline will win the<br />
player 3x the line pay and two Triple Diamond ® symbols<br />
on the payline results in an extraordinary 9x multiplier.<br />
And sticking to the Multi-Strike ® concept, the multipliers<br />
increase with wins on each level and are <strong>com</strong>bined with<br />
Triple Diamond ® multipliers to a maximum multiplier of<br />
1080 times the line win. The Multi-Strike ® Free Ride<br />
feature automatically takes the player to the next level and<br />
also increases the multiplier.<br />
Over the next two years, the Multi-Strike ® team plans to<br />
continue designing and releasing more thrilling games. As<br />
Leading Edge Design and <strong>IGT</strong> look to the future they hope<br />
to continue to push the boundaries of the casino gaming<br />
experience and create truly unique games that players keep<br />
<strong>com</strong>ing back to play.<br />
Multi-Strike ® Video Poker Games<br />
• Multi-Strike Poker ®<br />
• 5-Play Multi-Strike Poker ®<br />
• WPT ® Multi-Strike ® Super Video Hold ‘em<br />
• Multi-Strike ® Super Times Pay Poker<br />
• Multi-Strike Poker Deluxe (<strong>com</strong>ing in early 2008 and containing the<br />
following – Refer to page 22 for more information.) :<br />
– Multi-Strike Poker ®<br />
– Multi-Strike Poker ® 16X<br />
– Multi-Strike ® Double Down Stud ®<br />
– Multi-Strike ® Big Pick<br />
– Big Split Poker ®<br />
Multi-Strike ® Video Slots<br />
• Elvis ® Multi-Strike ®<br />
• Multi-Strike ® Triple Diamond ® (<strong>com</strong>ing in early 2008) – Refer to page<br />
43 for more information<br />
• Multi-Strike ® Triple Double Red Hot 7s (<strong>com</strong>ing in mid 2008)
<strong>IGT</strong> <strong>News</strong><br />
<strong>IGT</strong> Products Receive IGWB Awards<br />
Wheel of Fortune ® Super Spin <br />
Now In Macau<br />
The first Wheel of Fortune ® Super Spin games in<br />
Macau went live at The Sands Casino and The Venetian<br />
Macau Resort Hotel on December 14 th . Players were<br />
treated to promotional<br />
giveaways at simultaneous<br />
events at both casinos.<br />
The installation of these<br />
games is further proof<br />
that the Wheel of Fortune ®<br />
Super Spin game is a truly<br />
international brand. The big<br />
design makes players feel like they’re on the game show<br />
set, even thousands of miles from the United States.<br />
Players can’t help but notice these games on any floor.<br />
Contact your <strong>IGT</strong> Account Executive for information about<br />
the Wheel of Fortune ® Super Spin game and the<br />
various base games that are available.<br />
58<br />
<strong>IGT</strong>’s Major Jackpots Wide Area Progressive<br />
link and Extra Chance play feature received<br />
International <strong>Gaming</strong> & Wagering Business<br />
(IGWB) magazine’s “Top International <strong>Gaming</strong><br />
Products” award for 2007. The awards, given at<br />
the International Casino Exhibition (ICE) show in<br />
January, celebrate the best gaming technology and<br />
products offered outside North America.<br />
The Major Jackpots Wide Area Progressive link<br />
offers a <strong>com</strong>bination of standalone and linked<br />
progressives on the same game bank. The Extra<br />
Chance play feature is currently offered as a side<br />
bet on three 20-payline video slots, Blue Moon II<br />
Extra Chance, Jewel of Arabia ® Extra Chance<br />
and Extra Chance Jetsetter Sydney.<br />
Contact your <strong>IGT</strong> Account Executive for information<br />
about product availability in your area. These<br />
products are not available in any of the US Domestic<br />
jurisdictions.<br />
<strong>IGT</strong> Sweeps <strong>Gaming</strong> And<br />
Technology Awards<br />
<strong>IGT</strong> has been honored with two of the three first-place<br />
<strong>Gaming</strong> & Technology Awards in the fifth annual industrywide<br />
<strong>com</strong>petition. EZ Pay ® Smart Card took first place for<br />
“Best Consumer Service Technology,” and the sb Floor<br />
Manager captured the top spot in the “Best Productivity-<br />
Enhancement Technology” category.<br />
<strong>IGT</strong> also placed second in the “Best Slot Product” <strong>com</strong>petition<br />
for the Indiana Jones: The Last Crusade Video<br />
Slot featuring the new Multi-Layer Display LCD technology<br />
from PureDepth, Inc.<br />
Products from multiple manufacturers were viewed and<br />
judged at the 2007 Global <strong>Gaming</strong> Expo by four independent<br />
judges not affiliated with casinos or gaming manufacturers.<br />
The <strong>Gaming</strong> & Technology Awards “recognize<br />
and encourage innovation in the rapidly changing casino<br />
industry.”
© 2008 <strong>IGT</strong>. All rights reserved.<br />
Cyber-shot is a trademark or registered trademark of Sony Corporation of America in the United States and/or other<br />
countries.<br />
“DigiDeal,” “Dragon Bacc,” “Digital 21” and logo are trademarks and or registered trademarks of DigiDeal, Inc.<br />
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100 Wolves, 2X3X4X White Ice, Advantage Bonusing, Arctic Fox, AVP, Barcrest USA, Bettor Chance, Big Draw<br />
Multi-Strike Poker, Big Split Poker, Black Magic, Blue Moon II, Bonus Poker, Bunco Night, Cash King Checkers,<br />
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Wild Wolf, and Wolf Run are trademarks or registered trademarks of <strong>IGT</strong> in the US and/or other countries.
Raised by Wolves.<br />
Lil’ Lady, Lion Dance, Mayan Riches and Desert Spirit are the latest video slots to join<br />
the successful Wolf Run ® math model family.<br />
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exciting stacked wilds, a retriggering free games bonus and attentiongetting<br />
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Give your players the games that are a proven runaway success.<br />
©2008 <strong>IGT</strong>. All rights reserved.<br />
AVP, Desert Spirit, Lil’ Lady, Lion Dance, Mayan Riches and Wolf Run are all trademarks or registered trademarks of <strong>IGT</strong> in the US and/or other countries.<br />
The Right Vision.<br />
Right now & for the future.<br />
Contact your Account Executive today.<br />
702.669.7777 www.<strong>IGT</strong>.<strong>com</strong>