MEDIA PLANNER 2009 - Haymarket Media Group

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PRINT— Placements that raise visibility Display—Branding Alongside Renowned Editorial A major objective for companies working with MM&M is to raise their profile and branding in the pharma marketplace. Print advertising is an effective component for achieving this objective. MM&M provides a credible and highly respected environment in which to promote the brands and capabilities. This recognition within the industry has enabled us to establish an audience that relies on MM&M to educate and update them on crucial developments and trends. PMD—Your Complete Industry Rolodex The Pharmaceutical Marketers Directory is the standard of excellence in the healthcare industry as the chosen resource of information for over 30 years. The PMD is the directory of choice with comprehensive and verified information on products, influential decision-makers, companies, agencies and suppliers to the pharmaceutical and healthcare industry. Careers Section—Targeted Access to Top Industry Talent Hiring is one of the most critical issue facing the industry today. MM&M’s Careers Section provides you with access to those hard to reach candidates that are already working in the industry. They are already reading MM&M and the Careers Section in order to keep up on the latest people, news and expert advice from leading career professionals. Resource Guide—Response Driven Exposure to New Business The Resource Guide offers the most cost-effective access to key decision-makers, ensuring a presence in RESOURCE GUIDE Ad Displays Am e r i c a ’ s C h o i c e F o r I n - S t o c k a n d Custom A d v e r t i s i n g D i s p l a y s Custom Designs C o u n t e r D i s p l a y s d i s p l a y s 2 g o . c o m 102 MM&M SEPTEMBER 2007 Promotional Products Anatomical Models Direct Marketing Direct Marketing Product/Rebate Vouchers Market Research Medical Education The industry’s most advanced integrated direct marketing and PDMA compliant fulfillment service. J. Knipper & Company is a Healthcare Marketing support services company offering a broad array of solutions, including direct-mail, fulfillment, sampling, database management, recalls, and crisis management. Supporting its mission of high quality, the company operates under the FDA’s Good Manufacturing Practices and uses Six- Sigma methods to measure and enhance performance. The temperature/humidity-controlled 180,000 sq. ft. facility is FDA and DEA registered and approved to handle prescription and narcotic pharmaceuticals. Direct Marketing Direct Marketing MEDICAL Intelligent Sampling S i g n Frame MARKETING SERVICE Pinpointing Your Perfect Prospects since 1929 Lists Physicians, pharmacists, health professionals; available for direct mail, broadcast fax, and telemarketing E-Mail Physicians, dentists, Trade Show health professionals Med-Pub Web-based controlled circulation management For more information, 1-800-MED-LIST (633-5478) or sales@mmslists.com. www.mmslists.com Member HMCC, MMA, MHMA, DMA Order your June 2007/08 PMD today! PMDcentral.com GET THE LATEST NEWS FROM VISIT US ON THE WEB @ MMM-ONLINE.COM SEPTEMBER 2007 MM&M 103
ONLINE ADVERTISING — Keep your visibility switched ON 81,000 page impressions/month 23,000 unique visitors/month the magazine and online. www.mmm-online.com—The Industry’s Daily News Source • Re-launched in May 2007, mmm-online.com has quickly emerged as the leading online information resource serving healthcare marketing executives. Our approach is to touch our readers in every part of their day and the web adds to the branding component, but it also acts as a lead generation tool. In such an information-driven industry it is essential for pharmaceutical professionals to keep up to date with the latest news in the industry. e-Newsletters – Take Your Branding to the Inbox • E-mail Marketing has quickly become one of the most effective mediums to communicate a marketing message. Industry professionals look to email services for timely news in a quick and bite-size format. Sponsored Webcasts – Engage and Interact With an Attentive Audience • Webcasts touch on all aspects of comprehensive marketing objectives – branding, thought leadership, education and lead generation. They represent an extremely effective channel for presenting information to an attentive and participatory audience, offering all the benefits of a personal presentation with live interaction — and yet, neither the presenters nor the viewers need leave their desks to take part. Sponsored Podcasts – Offer Insights on Demand • Now that downloading and playing digital audio files is second nature to millions of Americans, podcasts have become one of the most efficient channels for offering on-the-spot reports, interviews, insights and news updates.
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