MEDIA PLANNER 2009 - Haymarket Media Group
MEDIA PLANNER 2009 - Haymarket Media Group
MEDIA PLANNER 2009 - Haymarket Media Group
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CIRCULATION<br />
The Essential Force in an Evolving Industry<br />
• MM&M has nearly 34,000 active monthly readers<br />
(includes pass along rate)†<br />
• 100% of circulation is one-year qualified and<br />
requested*<br />
• Average time spent reading a typical issue of<br />
MM&M—41 minutes†<br />
• Pass along rate of 1.3 (not including subscriber)<br />
per copy†<br />
• Qualified audience – Average number of years<br />
worked in the pharma industry: 8 years†<br />
Purchasing Power<br />
• 92% of MM&M readers have purchasing<br />
involvement of a product or service†<br />
• 68% of MM&M readers have direct control of<br />
marketing budget, with the average size of the<br />
budget at $3 million† MM&M’s circulation breakdown<br />
CPM (Cost Per Thousand)<br />
Publication Total 1xP4C CPM<br />
Circulation* Gross Rate<br />
MM&M 14,750 $7,214 $489.08<br />
Pharma Exec 18,000 $8,245 $458.06<br />
Med Ad News 16,630 $8,313 $499.88<br />
Publication 1-Yr. Qualified 1xP4C CPM<br />
Circulation* Gross Rate<br />
MM&M 14,750 $7,214 $489.08<br />
Pharma Exec 14,218 $8,245 $579.90<br />
Med Ad News 10,046 $8,313 $827.49<br />
†Source: 2007 Mark Clements Readership Study<br />
*Source: 2007 December 2007 BPA Statement<br />
Business & Industry Total Percent<br />
Qualified of Total<br />
Healthcare Manufacturers<br />
(including Pharmaceutical, Device,<br />
Diagnostic, Equipment and<br />
Product Companies) 9,188 62%<br />
Advertising Agencies 3582 24%<br />
Publishers, Publishers Reps<br />
& Non-Journal/Desktop <strong>Media</strong> 1046 7%<br />
Service/Support Companies<br />
including Market Research, Direct<br />
Mail, Consultants, Creative/Desgin<br />
and Public Relations 730 5%<br />
Others Alllied to the Field 204 1%<br />
TOTAL 14,750 100%<br />
*Source: 2007 December 2007 BPA Statement<br />
List rental information contact:<br />
Postal: Michael Costantino<br />
Ph: 845-731-2748, michael.costantino@edithroman.com<br />
Email: Wayne Nagrowski<br />
Ph: 845-731-3854, wayne.nagrowski@epostdirect.com<br />
2. Advertising<br />
Agencies<br />
3. Publishers,<br />
Publishers Reps<br />
& Non-Journal/<br />
Desktop <strong>Media</strong><br />
4. Service/Support Companies<br />
including Market Research,<br />
Direct Mail, Consultants,<br />
Creative/Desgin and Public<br />
Relations<br />
Other 1%<br />
24%<br />
7%<br />
*Source: 2007 December 2007 BPA Statement<br />
5%<br />
62%<br />
1. Healthcare Manufacturers<br />
(including Pharmaceutical,<br />
Device, Diagnostic, Equipment<br />
and Product Companies)
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