MEDIA PLANNER 2009 - Haymarket Media Group

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Portfolio ONLINE • Daily news Timely news is posted daily by MM&M’s beat reporters. Up to five new news stories posted daily—all editorially written, never regurgitated press releases. • News Brief MM&M News Brief is what pharmaceutical and healthcare marketing professionals depend on to keep up with industry news, the latest features, people moves and events. Every Tuesday and Thursday, it is delivered directly to the inbox of 12,500 industry professionals. • Consumer Brief A roundup of stories from mmm-online.com covering DTC advertising, patient marketing, patient education and regulatory issues across all consumer media channels—broadcast, print, interactive, direct marketing, PR—plus business stories relating to consumer marketing, such as account wins and key hires. This newsletter, delivered every Wednesday, acts as a resource for marketers, featuring links to key reports published by MM&M, such as the DTC Outlook and the Patient Marketing Report. • Podcasts MM&M’s podcasts feature interviews with industry leaders, features on current events, special content in partnership with leading marketers and agencies, and extended content from the print magazine. • Webcasts Throughout the year, MM&M’s senior editors address cutting-edge marketing topics in one-hour web events. Editors are joined by industry experts in a live interactive presentation and discussion.
CIRCULATION The Essential Force in an Evolving Industry • MM&M has nearly 34,000 active monthly readers (includes pass along rate)† • 100% of circulation is one-year qualified and requested* • Average time spent reading a typical issue of MM&M—41 minutes† • Pass along rate of 1.3 (not including subscriber) per copy† • Qualified audience – Average number of years worked in the pharma industry: 8 years† Purchasing Power • 92% of MM&M readers have purchasing involvement of a product or service† • 68% of MM&M readers have direct control of marketing budget, with the average size of the budget at $3 million† MM&M’s circulation breakdown CPM (Cost Per Thousand) Publication Total 1xP4C CPM Circulation* Gross Rate MM&M 14,750 $7,214 $489.08 Pharma Exec 18,000 $8,245 $458.06 Med Ad News 16,630 $8,313 $499.88 Publication 1-Yr. Qualified 1xP4C CPM Circulation* Gross Rate MM&M 14,750 $7,214 $489.08 Pharma Exec 14,218 $8,245 $579.90 Med Ad News 10,046 $8,313 $827.49 †Source: 2007 Mark Clements Readership Study *Source: 2007 December 2007 BPA Statement Business & Industry Total Percent Qualified of Total Healthcare Manufacturers (including Pharmaceutical, Device, Diagnostic, Equipment and Product Companies) 9,188 62% Advertising Agencies 3582 24% Publishers, Publishers Reps & Non-Journal/Desktop <strong>Media</strong> 1046 7% Service/Support Companies including Market Research, Direct Mail, Consultants, Creative/Desgin and Public Relations 730 5% Others Alllied to the Field 204 1% TOTAL 14,750 100% *Source: 2007 December 2007 BPA Statement List rental information contact: Postal: Michael Costantino Ph: 845-731-2748, michael.costantino@edithroman.com Email: Wayne Nagrowski Ph: 845-731-3854, wayne.nagrowski@epostdirect.com 2. Advertising Agencies 3. Publishers, Publishers Reps & Non-Journal/ Desktop <strong>Media</strong> 4. Service/Support Companies including Market Research, Direct Mail, Consultants, Creative/Desgin and Public Relations Other 1% 24% 7% *Source: 2007 December 2007 BPA Statement 5% 62% 1. Healthcare Manufacturers (including Pharmaceutical, Device, Diagnostic, Equipment and Product Companies)
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