MEDIA PLANNER 2009 - Haymarket Media Group

THE BRAND
14,750 qualified subscribers
Over 23,000 unique visitors
Medical Marketing & Media (a division of Haymarket
Media, Inc) offers a comprehensive resource of balanced
and relevant editorial to leaders, thinkers, marketers
and creative executives involved in every aspect of the
healthcare marketing industry. Through a combination
of news, analysis, opinion, feature stories and reports,
MM&M arms its readers with the tools they need to
make crucial decisions in this dynamic and highly complex
market.
At the heart of the brand is the quality monthly print
title, MM&M, first published in 1966. Editorial topics run
the full gamut of medical marketing, including advertising,
public relations, direct marketing, government
regulation, marketing research and media. Content is
accurate, balanced, relevant and digestible, and packaged
with a high design value. Throughout the year,
annual surveys, special reports and themed issues deliver
important analysis and fresh insight, providing decisionmakers
with invaluable reference tools.
Complementing the print edition is the online
property, mmm-online, featuring daily news stories and
archived articles; twice weekly electronic newsletter,
MM&M NewsBrief, which is emailed to subscribers;
webcasts which engage and interact with an attentive
audience; podcasts; custom research; and the industry’s
definitive annual awards program, The MM&M Awards.
An advisory board of seasoned experts, representing
all areas of the medical marketing space ensures that the
MM&M finger is firmly on the pulse of the industry.
DID YOU KNOW...?
• MM&M was first published in 1966, which makes us by far the
longest-established trade publication in the healthcare marketing
space. Compare with Pharmaceutical Executive (launched 1981)
Med Ad News (1982) and PharmaVoice (2001).
• MM&M caters mainly for pharmaceutical executives, accounting
for almost two-thirds of our circulation (63%). Furthermore,
between six and nine MM&M front covers each year feature
senior pharmaceutical executives. The credibility we gain from
our quality editorial coverage enables us to continue growing our
alliances with client-side marketers.
• MM&M publishes daily news at mmm-online.com and each
story is written by a journalist — we never reproduce press
releases.
• In just five years, the MM&M Awards have become by far the
biggest and best in the industry, with a record-high 830 submissions
in 2008 and 800 guests attending the gala presentation
event. You cannot buy an MM&M Award. All submissions are
judged—not by us—but by 45-50 of the finest leaders and
thinkers from across the industry, including numerous senior
executives at pharmaceutical companies and agency CEOs.