MEDIA PLANNER 2009 - Haymarket Media Group

The essential
resource
for an evolving
industry
“What I love about MM&M is the tone and perspective that it provides.
It’s like a trusted friend helping me make sense out of this
dynamic industry. It is clear about its purpose to be the premier
guide to improving the marketing communications of biopharmaceuticals
and medical devices.”
—Joe Shields, Consumer Product Director, Enbrel, Wyeth
The healthcare industry is constantly changing. And
MM&M is always right there with it, the trusted
authority and essential resource in healthcare marketing
for more than 40 years. As the most dynamic
and influential sector in today’s marketing universe
has evolved, MM&M has enhanced its coverage and
updated its look. As always, key decision-makers rely
on MM&M for the timeliest news and information as
well as the tools and strategies they need to reach their
customers. But more than ever, today’s MM&M offers
readers a 360-degree view of the entire medical marketing
and media space, across multiple channels, with
an integrated mindset and an eye toward the future.
Whether you work as a product and brand manager
or as another key decision-maker in the healthcare
marketing communications field, you’ll find out about
the latest trends that impact your business, across all
channels. From the latest advances in closed-loop
marketing, expert advice on patient compliance or
advances with digital marketing, MM&M provides the
expert reporting and keen insight your business needs
to thrive.