1 business publication circulation statement for the 6 ... - Haymarket

Two Corporate Drive, Ninth Floor
Shelton, CT 06484-6259
Phone: +1 203.447.2800
Fax: +1 203.447.2900
www.bpaww.com
A not-for-profit organization since 1931,
BPA Worldwide is governed by a tripartite
board comprising media owners,
advertising agencies and advertisers.
Spanning 25 countries, BPA serves more
than 2,000 B-to-B publications and 500
consumer magazines, plus newspapers,
events, Web sites, email newsletters,
databases, wireless and other advertisersupported
media—as well as more than
2,600 advertiser and agency members.
Visit www.bpaww.com for the latest audit
reports, membership information and
publishing and advertising industry news.
AVERAGE NON-QUALIFIED CIRCULATION
NON-QUALIFIED
Not Included Elsewhere Copies
Other Paid Circulation____________ -
Advertiser and Agency ___________ 356
Rotated or Occasional ___________ -
Allocated for Trade Shows
and Conventions ______________ 1,460
All Other_______________________ 403
TOTAL 2,219
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
2006 Issue
Number
Removed
Number
Added
Qualified
Non-Paid
BUSINESS PUBLICATION CIRCULATION STATEMENT
FOR THE 6 MONTH PERIOD ENDED JUNE 2006
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide
believes this is a judgment, which must be made by the user of the report.
1
Haymarket Media, Inc
114 West 26th Street
3rd Floor
New York, NY 10001
Tel. No.:(646)638-6000
Fax No.:(646)638-6110
Official Publication of: None
Established: 1989
Issues Per Year: 12
FIELD SERVED
SC MAGAZINE serves the fields of manufacturing, computer and data processing, government, education,
finance, trade, medical, legal, transportation, communications, utilities, construction, mining, agriculture,
other business services, other services and others allied to the field.
DEFINITION OF RECIPIENT QUALIFICATION
Qualified recipients are CSO's, CISO's, CIO's, CTO's, CEO's, Presidents, Owners, Partners, CFO's,
Treasurers, Controllers, COO's, General Managers, Executive Directors, Managing Directors, Chief
Risk/Privacy/Compliance Officers, EVP's/Sr. VP's/VP's of: Security, Finance/Accounting, Operations,
IS/IT/Communications/Networking, Risk/Privacy/Compliance; Directors/Managers of: Security,
Finance/Accounting, Operations, IS/IT/Communications/Networking, Risk/Privacy/Compliance;
Engineers, Architects, Programmers, Systems/Security Administrators, Analysts, Auditors,
Government/Military titled personnel, and other titled personnel. All recipients currently specify,
recommend, approve, purchase or influence the purchase of computer security related services,
hardware and software applications.
Qualified
Paid
January ____________ 801 801 55,000
February ________ 549 549 55,000
March __________ 546 546 55,000
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total
Qualified 2006 Issue
Total Qualified Qualified Non-Paid Qualified Paid
QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent
Individual______________________ 55,000 100.0 55,000 100.0 - -
Sponsored Individually Addressed__ - - - - - -
Membership Benefit _____________ - - - - - -
Multi-Copy Same Addressee ______ - - - - - -
Single Copy Sales _______________ - - - - - -
TOTAL QUALIFIED CIRCULATION 55,000 100.0 55,000 100.0 - -
Number
Removed
Number
Added
Qualified
Non-Paid
Qualified
Paid
Total
Qualified
April ____________ 1,045 1,045 55,000
May ____________ 22,541 22,541 55,000
June____________ - - 55,000
TOTAL 25,482 25,482
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N0. 999/06-06 SC Magazine / June 2006

3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2006
This issue is equal to the average of the other 5 issues reported in Paragraph two.
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CLASSIFICATION BUSINESS & INDUSTRY
SC Magazine / June 2006
TOTAL
QUALIFIED PERCENT OF TOTAL
Aerospace_________________________________________________________________________________ 699 1.3
Construction, Mining and Agriculture ___________________________________________________________ 427 0.8
Education: Colleges, Universities, other Educational Institutions_____________________________________ 3,694 6.7
Entertainment/Hospitality/Travel/Recreation ____________________________________________________ 615 1.1
Finance: Banking, Insurance, Accounting, Securities, Credit ________________________________________ 10,727 19.5
Government: Federal, State, Municipal including Military___________________________________________ 11,880 21.6
Law Enforcement ___________________________________________________________________________ 432 0.8
Legal/Real Estate __________________________________________________________________________ 761 1.4
Manufacturing (Computers/Software/Hardware) _________________________________________________ 2,290 4.2
Manufacturing (Non-computer related) _________________________________________________________ 2,272 4.1
Media/Marketing/Advertising_________________________________________________________________ 748 1.4
Medical/Healthcare/Pharmaceuticals/BioTech __________________________________________________ 7,936 14.4
Non-Profit/Trade Associations ________________________________________________________________ 394 0.7
Technology Services (Consultants, Data Processing, Service Bureaus, Systems Integrators) ______________ 6,328 11.5
Telecommunications/Communications Carriers __________________________________________________ 1,404 2.6
Trade: Wholesale, Retail, Distribution __________________________________________________________ 1,110 2.0
Transportation: Land, Sea, Air_________________________________________________________________ 576 1.0
Utilities: including Electric, Gas, Water, Oil_______________________________________________________ 691 1.3
VAR/OEM Reseller __________________________________________________________________________ 538 1.0
Other Business Services _____________________________________________________________________ 1,134 2.1
Others Allied to the Field _____________________________________________________________________ 344 0.6
TOTAL QUALIFIED CIRCULATION 55,000 100.0
Classification By Title
TOTAL
QUALIFIED PERCENT OF TOTAL
Corporate Managers:
CSO____________________________________________________________________________ 840 1.5
CISO ___________________________________________________________________________ 912 1.7
CIO/CTO ________________________________________________________________________ 3,087 5.6
CEO, President, Owner, Partner _____________________________________________________ 4,459 8.1
CFO, Treasurer, Controller__________________________________________________________ 354 0.6
COO, General Manager, Ex Director, Managing Director__________________________________ 2,955 5.4
Chief Risk/Privacy/Compliance Officer _______________________________________________ 1,235 2.2
SUBTOTAL 13,842 25.1
Evp, Sr. VP, VP of any of the following:
Security ________________________________________________________________________ 1,233 2.2
Finance/Accounting ______________________________________________________________ 417 0.8
Operations ______________________________________________________________________ 1,111 2.0
IS/IT/Communications/Networking __________________________________________________ 3,308 6.0
Risk/Privacy/Compliance __________________________________________________________ 230 0.4
SUBTOTAL 6,299 11.4
Dir/Mgr of any of the following:
Security __________________________________________________________________________________ 2,808 5.1
Finance/Accounting ________________________________________________________________________ 400 0.7
Operations ________________________________________________________________________________ 2,172 3.9
IS/IT/Communications/Networking ____________________________________________________________ 9,790 17.9
Risk/Privacy/Compliance ____________________________________________________________________ 507 0.9
SUBTOTAL 15,677 28.5
IT Professionals:
Engineer __________________________________________________________________________________ 3,759 6.8
Architect __________________________________________________________________________________ 1,073 2.0
Systems/Security Administrator/Programmer ___________________________________________________ 4,299 7.8
Systems/Security Analyst ____________________________________________________________________ 3,611 6.6
Systems/Security Auditor ____________________________________________________________________ 726 1.3
Other Titled IT Professionals __________________________________________________________________ 2,100 3.8
SUBTOTAL 15,568 28.3
Government/Military titled Personnel _______________________________________________________ 1,128 2.1
Consultant _____________________________________________________________________________ 2,064 3.8
Other Titles ____________________________________________________________________________ 422 0.8
TOTAL QUALIFIED CIRCULATION 55,000 100.0
NUMBER OF EMPLOYEES IN ENTIRE ORGANIZATION
2
TOTAL
QUALIFIED PERCENT OF TOTAL
1 –19____________________________________________________________________________________ 5,956 10.8
20-49 ____________________________________________________________________________________ 2,626 4.8
50-99 ____________________________________________________________________________________ 3,940 7.2
100-249 _________________________________________________________________________________ 5,595 10.2
250-499__________________________________________________________________________________ 4,918 8.9
500-999 _________________________________________________________________________________ 7,233 13.2
1,000-2,499 ______________________________________________________________________________ 7,944 14.4
2,500-4,999 ______________________________________________________________________________ 3,163 5.8
5,000-10,000 _____________________________________________________________________________ 3,525 6.4
Over 10,000_______________________________________________________________________________ 9,038 16.4
NO RESPONSE _____________________________________________________________________________ 1,062 1.9
TOTAL QUALIFIED CIRCULATION 55,000 100.0

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2006
3
Qualified Within
QUALIFICATION SOURCE 1 year 2 years 3 years
Qualified
Non-Paid Qualified
Paid
SC Magazine / June 2006
Total
Qualified Percent
I. TOTAL – Personal direct request from the recipient: __________________________________________ 50,001 - - 50,001 90.9
a. Written ____________________________________________________________________________ 3,403 - - 3,403 6.2
b. Telecommunication __________________________________________________________________ 29,580 - - 29,580 53.8
c. Electronic __________________________________________________________________________ 17,018 - - 17,018 30.9
II. TOTAL – Request from recipient’s company: ________________________________________________ - - - - -
a. Written ____________________________________________________________________________ - - - - -
b. Telecommunication __________________________________________________________________ - - - - -
c. Electronic __________________________________________________________________________ - - - - -
III. TOTAL – Membership Benefit: ____________________________________________________________ - - - - -
a. Individual __________________________________________________________________________ - - - - -
b. Organizational ______________________________________________________________________ - - - - -
IV. TOTAL – Communication from recipient or recipient’s company (other than request): ______________ - - - - -
a. Written ____________________________________________________________________________ - - - - -
b. Telecommunication __________________________________________________________________ - - - - -
c. Electronic __________________________________________________________________________ - - - - -
V. TOTAL – Sources other than above (listed alphabetically): _____________________________________ 4,999 - - 4,999 9.1
Association rosters and directories _______________________________________________________ - - - - -
Business directories ____________________________________________________________________ - - - - -
Independent field reports _______________________________________________________________ - - - - -
Licensees – National, State or Local Government ___________________________________________ - - - - -
Manufacturer’s, distributor’s and wholesaler’s lists __________________________________________ - - - - -
*Other sources ________________________________________________________________________ 4,999 - - 4,999 9.1
VI. TOTAL – Single Copy Sales: ______________________________________________________________ - - - - -
TOTAL QUALIFIED CIRCULATION 55,000 - - 55,000 100.0
*See Paragraph 11 PERCENT 100.0 - - 100.0 -
Paid Source Information can be reported at the option of the publisher.
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2006
MAILING ADDRESS
Qualified
Non-Paid
Qualified
Paid
Total
Qualified Percent
Individuals by name and title and/or function _________________________________________________________________ 55,000 100.0
Individuals by name only ___________________________________________________________________________________ - -
Titles or functions only ____________________________________________________________________________________ - -
Company names only _____________________________________________________________________________________ - -
Multi-Copy Same Addressee copies __________________________________________________________________________ - -
Single Copy Sales _________________________________________________________________________________________ - -
TOTAL QUALIFIED CIRCULATION 55,000 100.0
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2006
State & Zip Code
Qualified
Non-Paid
Qualified
Paid
039-049 Maine__________________ 185
030-038 New Hampshire _________ 318
050-059 Vermont________________ 110
010-027 Massachusetts __________ 1,625
028-029 Rhode Island____________ 225
060-069 Connecticut_____________ 869
NEW ENGLAND 3,332 6.0
100-149 New York _______________ 4,197
070-089 New Jersey _____________ 2,371
150-196 Pennsylvania____________ 2,243
MIDDLE ATLANTIC 8,811 16.0
430-459 Ohio ___________________ 1,937
460-479 Indiana ________________ 861
600-629 Illinois _________________ 2,459
480-499 Michigan _______________ 1,273
530-549 Wisconsin ______________ 1,056
EAST NO. CENTRAL 7,586 13.8
550-567 Minnesota ______________ 1,115
500-528 Iowa ___________________ 524
630-658 Missouri________________ 1,131
580-588 North Dakota____________ 137
570-577 South Dakota ___________ 123
680-693 Nebraska_______________ 467
660-679 Kansas ________________ 560
WEST NO. CENTRAL 4,057 7.4
197-199 Delaware _______________ 214
206-219 Maryland _______________ 1,996
200-205 Washington, DC _________ 1,089
220-246 Virginia_________________ 2,821
247-268 West Virginia ____________ 241
270-289 North Carolina___________ 1,415
290-299 South Carolina __________ 520
300-319 Georgia ________________ 1,417
320-349 Florida _________________ 2,587
SOUTH ATLANTIC 12,300 22.4
Total
Qualified Percent State & Zip Code
Qualified
Non-Paid
Qualified
Paid
Total
Qualified Percent
400-427 Kentucky _______________ 506
370-385 Tennessee______________ 799
350-369 Alabama _______________ 608
386-397 Mississippi _____________ 286
EAST SO. CENTRAL 2,199 4.0
716-729 Arkansas _______________ 303
700-714 Louisiana_______________ 311
730-749 Oklahoma ______________ 558
750-799 Texas __________________ 3,281
WEST SO. CENTRAL 4,453 8.1
590-599 Montana _______________ 139
832-838 Idaho __________________ 210
820-831 Wyoming _______________ 72
800-816 Colorado _______________ 1,043
870-884 New Mexico_____________ 319
850-865 Arizona_________________ 788
840-847 Utah ___________________ 477
889-898 Nevada ________________ 236
MOUNTAIN 3,284 6.0
995-999 Alaska _________________ 93
980-994 Washington _____________ 1,068
970-979 Oregon_________________ 475
900-961 California_______________ 5,488
967-968 Hawaii _________________ 197
PACIFIC 7,321 13.3
UNITED STATES 53,343 97.0
969 & 004-009
U.S. Territories __________________ 87
Canada ________________________ 1,490
Mexico _________________________ -
Other International ______________ -
APO/FPO _______________________ 80
TOTAL QUALIFIED CIRCULATION 55,000 100.0
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9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL AUDITED QUALIFIED
CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
11. ADDITIONAL DATA
PARAGRAPH 3b:
Other sources include 1 source of circulation for a quantity of 4,999 copies or 9.1%.
PARAGRAPHS 5 THROUGH 8 ARE NOT REQUIRED.
PUBLISHER’S AFFIDAVIT
We hereby make oath and say that all data set forth in this statement are true.
Jeffrey R. Hartford, Circulation Director
Lisa Kirk, President and Publishing Director
(At least one of the above signatures must be that of an officer of the publishing company or its
authorized representative.)
IMPORTANT NOTE:
This unaudited circulation statement has been checked against the previous audit report.
It will be included in the annual audit made by BPA Worldwide.
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Audited
Data
Audited
Data
Audited
Data
Audited
Data
Circulation
Claim
2002 2003 2004 2005 *2006
Total Audit Average Qualified: 53,292 60,153 55,000 54,976 55,000
Qualified Non-Paid: _________ 53,292 60,153 55,000 54,976 55,000
Qualified Paid:_____________
Post Expire Copies included in
- - - - -
Paid Circulation: ___________ **NC **NC **NC **NC **NC
Average Annual Order Price:__ **NC **NC **NC **NC **NC
*NOTE: 2006 data is unaudited. With each successive year, new data will be added until
five years of data is displayed.
**NC = None Claimed.
Copyright © 2006 BPA Worldwide. All rights reserved.
SC Magazine / June 2006
10. PAID CIRCULATION DATA
**NC Average Annual Subscription Order Price for the Period Required
(includes promotional incentive value, if any)
12 Issues Per Year
**NC All Single Copy Sales Prices for the Period
**NC Renewal Rate of Paid Subscribers (Optional)
Date signed July 20, 2006
State New York
County New York
Received by BPA Worldwide July 20, 2006
Type PD
ID Number S252P0J6
Recycled Paper