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Onesheets 2008 EH.qxd - Haymarket Media Group

Onesheets 2008 EH.qxd - Haymarket Media Group

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Advertising Rates <strong>2008</strong><br />

B&W 1X 3X 6X 12X 18X 24X<br />

Page 5,136 4,882 4,542 4,351 4,167 4,018<br />

3/4 4,682 4,397 4,100 3,822 3,628 3,450<br />

1/2 3,172 3,016 2,796 2,604 2,453 2,332<br />

1/4 2,040 1,935 1,809 1,680 1,596 1,519<br />

BRC 3,172 3,016 2,796 2,604 2,453 2,332<br />

4-C 1X 3X 6X 12X 18X 24X<br />

Page 7,214 6,960 6,582 6,352 6,168 6,019<br />

3/4 6,706 6,475 6,140 5,823 5,629 5,451<br />

1/2 5,250 5,094 4,836 4,605 4,454 4,333<br />

1/4 4,118 4,013 3,849 3,681 3,597 3,520<br />

* Additional charge may apply for 5-color.<br />

BLEED: No charge<br />

COVERS:<br />

2nd add 25%<br />

3rd add 15%<br />

4th add 35%<br />

CLASSIFIEDS<br />

Option A<br />

Logo<br />

Up to 25 words text<br />

1 line contact detail<br />

1.625” x 1.37”<br />

Rate:<br />

6 issues ($333 per month) $2,002<br />

12 issues ($285 per month) $3,421<br />

ADDITIONAL INFORMATION<br />

Net rates above<br />

Ads are sold on 6 or 12 time basis<br />

FOR MORE INFORMATION ON<br />

HOW TO ADVERTISE:<br />

Contact: Jessica Todd<br />

PH: 646.638.6141<br />

EMAIL: Jessica.Todd@<strong>Haymarket</strong>media.com<br />

<strong>Haymarket</strong> <strong>Media</strong>, Inc.<br />

114 West 26th Street, 3rd Floor<br />

New York, NY 10001<br />

NON-COVER PREMIUM<br />

POSITIONS/<br />

SPECIAL POSITIONING:<br />

Additional 15% of B&W rate.<br />

Option B<br />

Logo<br />

Up to 45 words text<br />

3 lines contact detail<br />

1.625” x 2.95”<br />

Rate:<br />

6 issues ($430 per month) $2,585<br />

12 issues ($346 per month) $4,160<br />

Color: No additional charge<br />

Ad copy changes: $50.00<br />

Ad Creation: $75.00<br />

File format: Digital<br />

INSERT RATES:<br />

Single-leaf — 1.5 x B&W rate<br />

Four-page — 2 x B&W rate<br />

Eight-page — 4 x B&W rate<br />

Option C<br />

Logo<br />

Up to 60 words text<br />

3 lines contact detail<br />

1.625” x 4.525”<br />

Rate:<br />

6 issues ($564 per month) $3,383<br />

12 issues ($480 per month) $5,755<br />

For details please contact:<br />

Lauren Kahn<br />

Ph: 646.638.6006<br />

Email: lauren.kahn@haymarketmedia.com<br />

ADVERTISING RATES <strong>2008</strong>


Specifications<br />

PRODUCTION REQUIREMENTS:<br />

All advertising material is required in electronic format. Files<br />

accepted on CD or zip disc. For FTP or email details contact the<br />

Production department.<br />

For email or ftp details contact the production department.<br />

■ Digital files must be sent with a Kodak Approval, Fuji Pictro,<br />

Fuji Final Proof or equivalent high-end color proof made<br />

from your final digital files. Please review your final proof<br />

carefully before shipping, as additional proofs will not be sent<br />

back to you for review.<br />

■ Any advertising sent via FTP or email must also have a<br />

SWOP certified proof provided before printing. If one is not<br />

a PDF or a fax must at least be supplied for layout guidance,<br />

not for color.<br />

Digital file formats for ads supplied:<br />

All advertisements supplied electronically or by disc are accepted<br />

in good faith and <strong>Haymarket</strong> accepts no responsibility for any<br />

problems if the guidelines are not followed.<br />

The pages of MM&M magazine are put together on an Apple<br />

Mac, so all advertisements need to be saved for Macintosh format,<br />

ideally Illustrator or Photoshop to 300dpi. All ads supplied must<br />

have all fonts either made into outline or embedded within, no<br />

true type fonts. This helps eliminate re-flowing and font clash<br />

issues and also avoids the illegal transfer and/or unauthorized use<br />

of font software. A read-me file should be supplied explaining<br />

which format the ad has been saved in and any specific instruction<br />

about how the file should be opened. If images have been saved<br />

down as JPEGs for transfer electronically, then this needs to be<br />

early indicate early so our typesetter can reopen the images in<br />

their original eps format. All eps’s, tiffs or JPEGs should be saved<br />

as CMYK and not RGB. (RGB will default to mono on press). If<br />

ads are supplied without a color guide, acceptable for use with<br />

print, i.e. a swop certified Kodak Approval, Fuji Pictro, Fuji final<br />

Proof or equivalent, then MMM cannot accept responsibility for<br />

how the ad appears in the final printed magazine.<br />

Send advertising files to:<br />

Shannan Miller<br />

MM&M Production Department<br />

114 West 26th Street<br />

New York, NY 10001<br />

Tele: 646-638-6065<br />

Fax: 646-638-6120<br />

E-mail: Shannan.miller@haymarketmedia.com<br />

WE ACCEPT NATIVE QUARKXPRESS FILES:<br />

■ Include all linked images, fonts.<br />

■ Build all ads to trim.<br />

■ Bleed 1/8" on all sides for full-page and 2-page spreads.<br />

■ Bleed 1/8" on left, right, and bottom for 1/2-page spread.<br />

■ Keep live matter 1/4" away from trim & gutter.<br />

Color: CMYK, Grayscale, Black & White, or 2-Color ads,<br />

which will be run as a process color equivalent of specified<br />

Pantone Color unless a PMS spot color, metallic and fifth<br />

color is requested and paid for.<br />

Fonts: Use Type 1 fonts only. No true type fonts.<br />

PDFs are acceptable for full pages only, please contact the<br />

production department for specs.<br />

PRINTING SPECIFICATIONS:<br />

Printing process: Heatset Web Offset<br />

Binding: Perfect bound<br />

PUBLICATION TRIM AND BLEED SPECIFICATIONS:<br />

Trim: 8 1 ⁄4" by 10 7 ⁄8". Keep all live matter a minimum<br />

of 1/4" in from trim. All bleed ads should allow<br />

1/8" of bleed.<br />

Line Screen: 175-line screen. Min and Max dot size: 5% to 95%<br />

(Overall printing density of all colors cannot exceed 280%).<br />

Image specifications:<br />

Image type Specs Format<br />

Photographic images: 300dpi @ print size .tif<br />

Line art: 1200dpi @ print size .tif<br />

Bezier/Vector art convert fonts .eps level 1<br />

work, i.e. Illustrator to outlines<br />

Ad trim size specifications:<br />

AD SIZE WIDTH HEIGHT<br />

2 Page Spread* 16 1 ⁄2” 10 7 ⁄8”<br />

Full Page* 8 1 ⁄4” 10 7 ⁄8”<br />

3/4 Page (horizontal) 7 1 ⁄4” 7 1 ⁄8”<br />

1/2 Page Spread** 16 1 ⁄2” 5 3 ⁄8”<br />

1/2 Page (vertical) 3 1 ⁄2” 9 3 ⁄4”<br />

1/2 Page (horizontal) 7 1 ⁄4” 4 7 ⁄8”<br />

1/4 Page (vertical) 1 3 ⁄5” 9 3 ⁄4”<br />

1/4 Page (square) 3 1 ⁄2” 4 3 ⁄4”<br />

* Add 1/8” bleed on all sides.<br />

** Add 1/8” bleed on left, right, and bottom sides.<br />

SPECIFICATIONS


MM&M interacts with Medical<br />

Marketing executives every<br />

single week, why don’t you join us?<br />

NEWS BRIEF<br />

is the e-newsletter reporting<br />

the most current and<br />

indispensible industry news<br />

twice a week.<br />

MM&M News Brief is a free access<br />

e-newsletter with a circulation of approximately<br />

12,000. It is HTML formatted, and it links back<br />

to the News Page at mmm-online.com, as well as<br />

sponsors’ websites, via banner and tower ads within<br />

the body of the newsletter. This is a unique and<br />

direct channel, which facilitates brand exposure<br />

and boosts sponsors’ web traffic.<br />

Ad Sposorship Packages & Pricing:<br />

Cost per month (4 issues): $4,004 net<br />

Cost per issue (1 issue): $1,144 net<br />

Specs:<br />

Banner: 728x90<br />

Tower: 120x600<br />

Contact for more information:<br />

Jessica Todd<br />

PH: 646-638-6141<br />

FAX: 646-638-6115<br />

EMAIL: Jessica.Todd@<strong>Haymarket</strong>media.com<br />

<strong>Haymarket</strong> <strong>Media</strong>, Inc.<br />

114 West 26th Street, 4th Floor<br />

New York, NY 10001New York, NY 10001


<strong>2008</strong> Editorial Calendar<br />

Issue Special Coverage Supplement Extended Circulation Ad Closure<br />

Jan<br />

MM&M All-Stars <strong>2008</strong> Interactive Guide<br />

Editorial picks for Company, Agency, <strong>Media</strong> Brand and Pharma marketer’s guide to the digital landscape, 7th Annual ePharma Summit Nov. 30<br />

Marketing Teams of the Year plus a showcase of media and agency offerings Philadelphia, Jan. 28-30<br />

February Direct Marketing Report<br />

The latest trends, insights and significant campaigns in<br />

the pharmaceutical direct marketing space<br />

Jan. 2<br />

Feb<br />

March Sales Force Report The Career Guide<br />

Hi-tech tools and data are helping sales forces become Information, trends and advice on careers in healthcare PMRG Annual National Conf. Jan. 31<br />

smaller and smarter. We review the key stories and trends marketing. Plus a showcase of firms looking for talent Phoenix, AZ, Mar. 9-11<br />

Mar<br />

April DTC Outlook Creative Portfolio<br />

Fewer blockbusters and a shift away from mass media haven’t The definitive all-in-one creative showcase and contact DTC National Conference, Feb. 28<br />

slowed DTC spending. We report on the latest data and trends file of healthcare advertising agencies Washington, DC, Apr. 16-17<br />

Apr<br />

May Pharma Files CME Guide <strong>2008</strong><br />

Information and insights on the top biopharma companies, plus Key issues and market trends, with insights from CME’s 4th Annual <strong>Media</strong>l Education Mar. 28<br />

all the latest Rx and sales data for the top brands and classes most prominent leaders. Plus a showcase of providers Congress, Philadelphia, May 7-9<br />

May<br />

June Public Relations Report<br />

The key stories and trends, plus the top healthcare PR<br />

agencies and the most influential communications execs<br />

Apr. 28<br />

Jun<br />

July The Agency Issue <strong>2008</strong><br />

Independent profiles of the top agencies, plus our annual<br />

A-to-Z directory of agency contacts, rosters and best work<br />

May 30<br />

Jul<br />

August Medical Education Report<br />

Extensive review of stories and trends with expert insights<br />

Plus a directory of medical education companies<br />

Jun. 27<br />

Aug<br />

September The Career Issue <strong>2008</strong><br />

The 22nd Career & Salary Survey offers the latest data on The Pharmaceutical Aug. 4<br />

pay, benefits, job satisfaction, migration and motivation Marketing Event<br />

Sep<br />

October Patient Marketing Report Interactive Insights<br />

The continued search for patient compliance using digital, Opinions and insights from a roundtable of interactive Aug. 28<br />

CRM, point-of-care and direct marketing efforts experts representing pharma, agencies and media<br />

Oct<br />

November Sales Force Report MM&M Awards Book of the Night<br />

The latest stories, data and trends in pharma sales. Showcase of the Gold and Silver award-winning Sep. 28<br />

Plus our annual directory of sales support companies campaigns from <strong>2008</strong>, plus details of the judges<br />

Nov<br />

December Outlook 2009 MM&M Industry Calendar<br />

Commentary and predictions for almost every corner of Calendar for the pharmaceutical marketer’s wall, Oct. 31<br />

pharma marketing. Plus our extensive annual pipeline report featuring key dates and industry events<br />

Dec

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