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Modeling with Technology FrameWork

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Sample business architecture diagram<br />

Sample business architecture diagram<br />

Sample diagram The window below contains a sample business architecture<br />

diagram that shows the activities involved in product marketing.<br />

The name of this diagram is Product Marketing Operations.<br />

Sales information analysis The Product Marketing Operations diagram shows that one of the<br />

activities involved in product marketing is analyzing sales<br />

information. The input to this activity consists of information<br />

about market demand, the products available for sale, industry<br />

regulations, and the competition. The output from this activity is<br />

sales information that’s critical to developing product marketing<br />

strategies.<br />

Product promotion and<br />

development<br />

Chapter 4: Business Architecture Models<br />

34<br />

Another product marketing activity is product promotion. The<br />

market demand generated by this activity is part of the information<br />

used in performing sales information analysis. Information about<br />

products for sale, on the other hand, is the result of product<br />

development. This activity is outside the scope of product<br />

marketing.

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