India - Mahratta Chamber Of Commerce Industries & Agriculture Pune
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Editorial<br />
Welcome to the July issue of Sampada. As we step into the second quarter of the financial year, business and<br />
industry need to revitalize themselves in order to re-energize the economy and successfully surmount domestic and<br />
global challenges.<br />
One such sector that needs to swiftly set aside the hurdles that are slowing it down and gallop ahead is the <strong>India</strong>n<br />
steel industry. Sampada's cover story takes a bird's eye view of the current status and future potential of the <strong>India</strong>n<br />
steel industry and the major bottleneck of land acquisition it faces in its growth path. Y. R. Gharpure, former MD of<br />
Hindustan Antibiotics in a well researched article, points out just how important the contribution of the steel sector is<br />
to our country's rapid infrastructural development, which alone will facilitate comprehensive economic growth.<br />
Capt. R.N. Gulati, senior naval veteran, writes about the as yet unexplored opportunities that abound in the field of<br />
commercial deep sea fishing for entrepreneurs willing to invest and take the initiative in the EEZ along <strong>India</strong>'s coastline.<br />
Dr. Deepak Shikarpur does some interesting crystal gazing about the role and the reach of the internet in 2025,<br />
while Rajendra Babtiwale, AVP, e-Zest Solutions puts into perspective the importance and criticality of Business<br />
Intelligence (BI) in helping manufacturing organizations stay ahead of their competitors in today's increasingly<br />
complex, hyper competitive business environment.<br />
Prof. Chandrakant Patil also highlights the far reaching, irreversible changes ushered in by globalization and how<br />
everyone impacted by it – from farmers to small businessmen – have to find ways and means to smartly adapt and<br />
survive in this new 21st century world order.<br />
Dr. Sriniwas Joshi and Dr. Narendra Kadu underline the importance of teacher training in boosting the morale and<br />
self esteem of the teaching community, which in turn can lead to a much higher quality of education being imparted at<br />
all levels by motivated and committed teachers.<br />
In addition, Sampada also brings you articles of professional and general interest on topics like customer service,<br />
dream analysis, book reviews and little known facts about the <strong>India</strong>n banking system.<br />
Please read on for all this and much more.<br />
Anant Sardeshmukh<br />
Director General & Editor, Sampada
Vol. 68th • Issue 4 • July 2012<br />
Founder<br />
Late A. R. Bhat<br />
<strong>Mahratta</strong> <strong>Chamber</strong> of <strong>Commerce</strong>,<br />
<strong>Industries</strong> & <strong>Agriculture</strong><br />
Editor<br />
Anant Sardeshmukh<br />
Executive Editor<br />
Salil Desai<br />
Editorial Committee<br />
Arun Kudale<br />
Deepak Karandikar<br />
Chandrashekhar Chitale<br />
Dr. Sudhir Rashingkar<br />
Govind Patwardhan<br />
Production & Coordination<br />
Pramod Potbhare<br />
Page Layout<br />
G'tech Computers<br />
Cover Page Design<br />
Vivek Sahasrabudhe<br />
Printing<br />
Modern Printing Press<br />
Owner/Printer/Publisher<br />
Anant Sardeshmukh<br />
Director General<br />
<strong>Mahratta</strong> <strong>Chamber</strong> of <strong>Commerce</strong>,<br />
<strong>Industries</strong> & <strong>Agriculture</strong><br />
<strong>Pune</strong> 411 002.<br />
Tel. : 020-25709000<br />
020-24440371<br />
C o n t<br />
INDIAN STEEL INDUSTRY - STIMULATE OR STAGNATE<br />
7 <strong>India</strong>n Steel Stuck in Land Acquisition<br />
- Y. H. Gharpure<br />
22 The Commercial Potential of Deep Sea Fisheries<br />
- Captain R. N. Gulati<br />
25 Making the Customer a 'Real King'<br />
- Jayprakash Zende<br />
29 High Morale = Better Teachers<br />
- Dr. Shriniwas Joshi & Dr. Narendra Kadu<br />
32 Dream Analysis - An Introduction<br />
- Dr. C. G. Deshpande<br />
34 Business Intelligence for<br />
the Manufacturing Industry<br />
- Rajendra Babtiwale<br />
36 MCCIA Event Highlights - May-June 2012<br />
37 MCCIA Member Focus -<br />
Women Entrepreneurs' Series<br />
7
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48
INDIAN STEEL STUCK IN LAND ACQUISITION<br />
Y. H. Gharpure<br />
1) INTRODUCTION : By products from economy. From a negligible global Table 5 shows processes followed<br />
coal were the original feedstock for the presence, <strong>India</strong> is now a globally globally compared with those followed<br />
chemical industry before oil and gas acknowledged steel producer and the in <strong>India</strong>.<br />
discoveries. Coal will last longer than oil credit goes to the opening up of the<br />
and gas. By products from coal and economy. There is a technological shift taking<br />
steel production go hand-in-hand. place in <strong>India</strong> particularly in new plants<br />
Before independence, <strong>India</strong> had only 3 2) PRODUCTION STATUS : Crude (ref. Table 6 overleaf).<br />
steel plants viz. Tata Iron & Steel, <strong>India</strong>n steel is the input for downstream<br />
Iron and Steel Company and products. Crude steel capacity and Steel demand constitutes flats, longs<br />
(1)<br />
Visveswaraya Iron and Steel. All the 3 production have been steadily rising and alloy products shown in Graph A<br />
plants were in the private sector and over the last 5 years as evident in ov e rleaf :<br />
together had a capacity of only 1 million Table 3 overleaf.<br />
tonnes. Today the sector is made up of<br />
The compound growth rate has been<br />
government players, foreign players The capacity has increased from 51 around 9.6% and is expected to<br />
and others as given in Table 1 below: million tonnes in 2005-06 to almost 73 continue at around 10% up to 2020. In a<br />
million tonnes in 2009-10. At almost short span of 5 years, the per capita<br />
<strong>India</strong> today is the 5th largest producer of 90% capacity utilization, crude steel consumption of steel has gone up from<br />
steel as can be seen from Table 2 below: production has also increased from 46.5<br />
million tonnes to 65 million tonnes over<br />
35 kgs in 2005 to 53 kgs presently.<br />
<strong>India</strong>’s estimated steel production in the the period. Infrastructure requires ‘long’ whereas<br />
year 2010 was around 67 million tonnes.<br />
the auto sector requires ‘flat’ steel<br />
Steel contributes 2% to the GDP and 3) TECHNOLOGY STATUS : Mainly 3 products and both these segments have<br />
6.2% to the Index of Industrial types of furnaces are used for steel shown continuous growth. It’s projected<br />
Production. Steel therefore constitutes production viz. Basic Oxygen, Electric to be even higher by the year 2012 (ref.<br />
a significant contribution to the <strong>India</strong>n Arc and Induction (ref. Table 4 overleaf) Graph B overleaf).<br />
TABLE 1<br />
STEEL PROJECTS BY OWNERSHIP<br />
Ownership Projects Cost Capacity (million tpa)<br />
Government 9 63,907 20.85<br />
Private 77 600,309 192.60<br />
<strong>India</strong>n 70 471,309 159.80<br />
Foreign 7 129,000 32.80<br />
Total<br />
Source: www.projecttoday.com<br />
86 664,216 213.45<br />
TABLE 2<br />
WORLD STEEL PRODUCTION<br />
World Crude Steel Production in 2010*<br />
Rank Country Production (million tonne)<br />
1 China 626.56<br />
2 Japan 109.60<br />
3 USA 80.59<br />
4 Russia 67.00<br />
5 <strong>India</strong> 66.80<br />
6 South Korea 58.45<br />
7 Germany 43.82<br />
8 Ukraine 33.56<br />
9 Brazil 32.82<br />
10 Turkey 29.00<br />
Source : World Steel Association * = Provisional<br />
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7
8<br />
TABLE 3<br />
CRUDE STEEL PAST PERFORMANCE - INDIA<br />
Year Crude Steel<br />
Capacity ('000 tonne) Production ('000 tonne) Capacity utilisation (%)<br />
2005-06 51171 46460 91<br />
2006-07 56843 50817 89<br />
2007-08 59845 53857 91<br />
2008-09 66343 58437 88<br />
2009-10 72963 64875 89<br />
Apr-Dec. 2010-11* 56597** 50594 89<br />
Source : JPC, *=Provisional, ** 2.5 million tonne capacity added during April-December 2010<br />
TABLE 4<br />
PROCESS ROUTES FOLLOWED - INDIA<br />
Crude steel production by process route Percentage share (%)<br />
2005-06 2009-10 2010-11*<br />
(April - December Estimated)<br />
Basic Oxygen Furnace (BOF) 52 45 47<br />
Electric Arc Furnace (EAF) 18 24 26<br />
Induction Furnace (IF) 30 31 27<br />
Total<br />
Source : JPC, *=Provisional<br />
100 100 100<br />
TABLE 5<br />
PROCESS ROUTES AND THEIR SHARES IN PRODUCTION VOLUME (1993)<br />
Product Process World <strong>India</strong><br />
Volume (Mt) Share (%) Volume (Mt) Share (%)<br />
Iron Blast Furnace 513 97 16 88<br />
Direct Reduction 19 3 2 12<br />
Steel Open Hearth Furnace 69 10 5 26<br />
Basic Oxygen Furnace 431 59 8 47<br />
Electric Arc Furnace 225 31 5 27<br />
Other 1
4. LONG VS FLAT PRODUCTS from ‘closed’ to ‘open’ market the fact is easily borne out by just<br />
conditions. One may not totally agree analysing the steel sector alone.<br />
The world believes that <strong>India</strong> is on the with the way we went about this change<br />
threshold of becoming a global – a bit lopsided as witnessed by the It has been empirically established<br />
economic power and a reasonably ushering in of cars before we got the beyond doubt that steel plays an<br />
developed country in the next 15 to 20 roads – but it is a path we are unlikely to important part in a nation’s development<br />
years – by the late 2020s. This belief change irrespective of the political party and the per capita steel consumption is<br />
gains strength from the encouraging at the centre. We have also succeeded considered a good indicator of overall<br />
changes witnessed in the country since in bringing about a certain degree of development. Before attempting to<br />
1990 when a marked shift in policy was development but this has taken place analyse the ground reality in <strong>India</strong>, it is<br />
embarked upon by the central only in a few pockets of the country. essential to appreciate some basic<br />
government and we gradually changed That’s where we have gone wrong and yardsticks.<br />
Source : http://www.oecd.org/dataoecd/37/56/47853777.pdf<br />
GRAPH - A<br />
GRAPH - B<br />
Source : http://steel.nic.in/oecd/INDIAN%20STEEL%20OUTLOOK%20%20IISI%20%20- %20Tata%20Steel%20presentation.ppt<br />
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9
10<br />
- Owb¡ 2012<br />
Major Steel Producers in <strong>India</strong><br />
Jindal Steel<br />
Essar Steel<br />
Tata Steel - Jamshedpur<br />
Bellary Steel<br />
SAIL
Steel - Basic Global Norms<br />
Generally, countries are categorised as<br />
Today, a per capita steel<br />
consumption of around<br />
development alongside major areas in<br />
the country in a state of neglect - small<br />
developed pockets where the demand<br />
under-developed, developing or<br />
developed. The consumption pattern of<br />
long / flat products and per capita steel<br />
consumption are reliable indicators of a<br />
500 kg is considered<br />
close to the saturation<br />
point, except for small<br />
for cars and white goods is high<br />
alongside large tracts that are under-<br />
developed. Clearly, large amount of<br />
work remains to be done in the<br />
nation’s development. In the early<br />
stages of development, the bulk of steel<br />
requirement is for long products - for<br />
infrastructure and basic industries. The<br />
countries with high<br />
population density.<br />
While the world average<br />
development of the country as a whole.<br />
The government is apparently seized of<br />
this anomaly and has over the past few<br />
demand for flat products increases as<br />
the country gets developed and the<br />
need for white goods and consumer<br />
is around 145 kg, the<br />
per capita steel<br />
years visibly begun to set right matters.<br />
The Joint Plant Committee has<br />
estimated steel consumption at a<br />
products rises. These are shown in consumption in <strong>India</strong> conservative 100 million tonnes (MT) in<br />
Charts A and B below.<br />
It is generally accepted that 80 to 85 %<br />
currently stands at just<br />
30 kg only.<br />
2018. This may not be enough for <strong>India</strong><br />
to achieve the objective of being<br />
considered as a developed nation in the<br />
long products are needed in under- 2020s. While we may have by that time<br />
developed countries, about 60 to 65 %<br />
in developing countries and 30 to 35% in<br />
developed countries. Further, per capita<br />
countries such as Malaysia, Thailand,<br />
China and even Vietnam.<br />
many more areas of high development<br />
as per world standards, the country as a<br />
whole would still have large areas that<br />
steel consumption is generally 5 to 50 kg<br />
in under-developed, 50 – 250 kg in<br />
developing and over 250 kg in<br />
developed nations.<br />
Today, a per capita steel consumption of<br />
around 500 kg is considered close to the<br />
saturation point, except for small<br />
countries with high population density.<br />
While the world average is around 145<br />
kg, the per capita consumption data on a<br />
few countries is: Singapore 1200 kg,<br />
South Korea & Taiwan 860 to 900 kg,<br />
Germany 540 kg, USA 410 kg, Malaysia<br />
345 kg, Thailand 150 kg, China 160 kg<br />
and Vietnam 48kg. <strong>India</strong>n consumption<br />
currently stands at 30 kg only - which is<br />
What do these figures convey about<br />
<strong>India</strong>? First, the current per capita steel<br />
consumption in <strong>India</strong>, at a dismal 30 kg,<br />
is only at the level of an under-<br />
developed country, let alone a<br />
developing one. It indicates that no<br />
meaningful infrastructural development<br />
is occurring in the country as a whole.<br />
Second, the current proportion of flat to<br />
long product consumption in <strong>India</strong>, at<br />
about 55%: 45% (ideally, the reverse is<br />
desired today), is alarmingly tilted<br />
towards flat products for the present<br />
level of development and is a<br />
consumption pattern found in near<br />
developed countries.<br />
would remain neglected.<br />
<strong>India</strong> has one of the poorest<br />
infrastructures, considering its<br />
geographical size and population and at<br />
this stage of <strong>India</strong>’s development, when<br />
GDP is growing at 8-9% and exports are<br />
increasing, the infrastructure must<br />
ideally match the requirement. The<br />
capital goods and auto industry is<br />
booming. Both infrastructure capital<br />
goods and auto require steel (refer<br />
Graph C overleaf).<br />
It can be seen that in a year, 21% of the<br />
steel went into construction, 3.7% in<br />
capital goods and 2.7% in auto. In these<br />
just above the average level in most of<br />
Africa. This is also indicative of where<br />
<strong>India</strong> stands compared to neighbouring<br />
These two critical facts signify that <strong>India</strong><br />
has very small pockets of high<br />
3 sectors, rapid developments are<br />
taking place and larger steel<br />
consumptions are forecasted.<br />
CHART A<br />
LONG AND FLAT PRODUCT USAGE AND DEVELOPMENT<br />
CHART B<br />
DEVELOPMENT AND PER CAPITAL STEEL CONSUMPTION<br />
Source : http://handk-india.tripod.com/id2.html<br />
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11
12<br />
GRAPH - C<br />
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Table - 7<br />
Production of Main and Secondary Producers (Summary)<br />
(*000 tonnes)<br />
Sl. No. Item / Producer Production 2006-07 2007-08 2008-09 2009-10* 2010-11*<br />
(Apr - Dec)<br />
1. CRUDE STEEL<br />
Main Producer 21868 21789 21755 22969 17425<br />
ASP + VISL 309 315 263 308 232<br />
Other Producers<br />
E.A.F. Units (incl. Corex & MBF/EOF) 13250 14820 18365 21738 16412<br />
Induction Furnaces 15390 16933 18054 19860 16525<br />
TOTAL (Crude Steel) 50817 53857 58437 64875 50594<br />
2. PIG IRON<br />
Main Producers 860 936 589 731 490<br />
Other Producers 4133 4378 5618 5003 3727<br />
TOTAL (Pig Iron) 4993 5314 6207 5734 4217<br />
% share of Other Producers 82.8% 82.4% 90.5% 87.3% 88.4%<br />
3. SPONGE IRON<br />
Gas Based 5265 5845 5516 6161 4484<br />
Coal Based 13080 14531 15575 14577 15521<br />
TOTAL (Sponge Iron) 18345 20376 21091 20738 20005<br />
% share by Process (Coal Based) 71.3% 71.3% 73.8% 70.3% 77.6%<br />
4. FINISHED STEEL FOR SALE (Alloy/Non-Alloy)<br />
Main Producers 17614 18020 17216 17900 13289<br />
Other Producers 40047 43332 46229 47565 38437<br />
Less IPT/Own Consumption 5132 5277 6281 5773 4430<br />
TOTAL (finished steel) 52529 56075 57164 59692 47296<br />
% share of Other Producers 76.2% 77.3% 80.9% 79.7% 81.3%<br />
*Provisional<br />
EAF : Electric Arc Furnace, MBF : Mini Blast Furnace, EOF : Energy Optimising Furnace, IPT : Inter Plant Transfer<br />
Source : Annual Report 2010-11, Ministry of Steel, Government of <strong>India</strong>, www.steel.gov.in
5) PRIMARY AND SECONDARY<br />
STEEL CONSUMPTION : The steel<br />
industry comprises production of crude<br />
steel, pig iron, sponge iron and finished<br />
products as given in Table 7.<br />
Pig iron and finished steel production<br />
have shown steady growth followed by<br />
crude steel and sponge iron. Apart from<br />
local production, to meet the shortfall<br />
and to meet the demand for certain<br />
categories of steels not produced,<br />
imports are taking place (refer Table 8<br />
below).<br />
SPONGE IRON<br />
Table - 8<br />
Import of Iron and Steel Through Major <strong>India</strong>n Ports<br />
(*000 tonnes)<br />
Sl. No. Category 2006-07 2007-08 2008-09 2009-10* 2010-11*<br />
(Apr - Dec)<br />
1. Semi-Finished Steel (Non-Alloy)<br />
Semis 268.7 156.3 481.9 327.3 228.3<br />
Re-rollable Scrap 154.7 200.8 98.4 95.9 60.6<br />
Finished Steel (Non-Alloy)<br />
Bars & Rods 290.1 436.0 433.2 588.3 385.2<br />
Structurals 86.2 75.7 55.4 90.7 77.2<br />
Rly. Materials 2.0 20.0 23.4 11.7 6.9<br />
Plates 1124.0 1461.9 991.4 886.0 641.6<br />
HR Sheets 56.9 29.0 55.2 23.5 60.9<br />
HR Coils / Skelp / Strips 1571.7 2947.5 2293.0 2938.6 1940.6<br />
CR Coils / Sheets 605.8 820.8 710.2 881.9 830.8<br />
GP / GC Sheets 195.2 268.2 294.3 286.8 263.7<br />
Elec. Sheets 252.4 241.9 222.3 280.3 247.9<br />
TMBP 1.8 3.4 2.3 1.0 1.2<br />
Tin Plates 124.1 100.9 101.5 155.5 117.5<br />
Tin Plates W / W 25.0 46.6 36.2 41.4 26.3<br />
Tin free Steel 32.2 44.0 31.8 34.0 47.9<br />
Pipes 69.0 85.1 21.0 42.1 31.8<br />
TOTAL Fin. Steel (Non-Alloy) 4436.4 6580.9 5271.2 6261.8 4679.5<br />
2. Alloy / Stailess Steel 491.0 448.0 569.0 1034.5 681.8<br />
TOTAL Steel (1 + 2) 4927.4 7028.9 5840.2 7296.3 5361.3<br />
3. Other Steel Items.<br />
Fittings 137.2 170.2 25.2 38.4 43.1<br />
Misc Steel Items 317.2 399.2 302.9 974.4 1041.4<br />
Steel Scrap 2185.3 2557.9 3161.9 4403.6 2772.5<br />
4. Iron<br />
Pig Iron 3.7 10.7 7.8 10.8 7.1<br />
Sponge Iron 0.1 0.8 0.5 0.2 0.2<br />
H. B. Iron - - - - -<br />
5. Ferro-Alloys 105.9 199.0 144.6 95.2 114.7<br />
GRAND TOTAL 7677.3 10366.7 9483.1 12818.9 9340.3<br />
*Provisional<br />
Source : http://steel.nic.in/Annual%20Report%20(2010-11)/English/Annual%20Report%20(2010-11).pdf<br />
Annual Report 2010-11, Ministry of Steel, Government of <strong>India</strong>, www.steel.gov.in<br />
PIG IRON<br />
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13
14<br />
Although imports are growing, the at the rate of 9.6% is a result of<br />
growth is not commensurate with the substantial investments made in the<br />
rising demand since local production steel sector (refer Table 10 above).<br />
has also been going up.<br />
There are long term investment plans of<br />
<strong>India</strong> also exports steel and steel major players and the same are<br />
products and here too, the exports have depicted in table 11 overleaf.<br />
shown a steady but nominally<br />
decreasing trend vide Table 9 above. As can be seen, if the entire proposed<br />
additional capacity of almost 154 million<br />
6) INVESTMENTS: Increase in tonnes comes up, it will mean an<br />
production of steel over the last 5 years investment of Rs. 4,54,000 crores.<br />
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TABLE 10<br />
PROJECT INVESTMENT IN FINISHED STEEL<br />
(Rs. Crore) Planning Under Implementation Total Total(n.o)<br />
Dec.05 87,767 40,144 1,27,911 176<br />
Dec.06 1,08,152 59,580 1,67,732 205<br />
Dec.07 1,77,429 72,545 2,49,973 225<br />
Dec.08 2,05,273 1,03,321 3,08,586 318<br />
Dec.09 2,51,459 1,53,464 4,04,922 405<br />
CAGR-5 Yr 23.40% 30.80% 25.90% 18.10%<br />
Source : Survey : Steel <strong>Industries</strong>, Business <strong>India</strong>, 4.4.2010<br />
Table - 9<br />
Category-Wise Exports<br />
(*000 tonnes)<br />
Sl. No. Category 2006-07 2007-08 2008-09 2009-10* 2010-11*<br />
(Apr - Dec)<br />
1 SEMIS (Non-Alloy) 665.3 373.0 661.0 355.0 235.0<br />
FINISHED STEEL (Non-Alloy)<br />
2 Bars & Rods 329.0 213.0 187.0 212.0 100.0<br />
3 Structurals 75.0 73.0 73.0 55.0 22.0<br />
4 Plates 106.5 153.0 264.0 66.0 48.0<br />
5 HR Coils / Sheets 1580.3 1391.0 943.0 540.0 365.0<br />
6 CR Coils / Sheets 386.4 510.0 341.0 345.0 181.0<br />
7 GP / GC Sheets 2173.3 2026.0 1849.0 1287.0 824.0<br />
8 Elec. Sheets 1.5 25.0 8.0 3.0 0.0<br />
9 Tin Plates 37.0 36.0 88.8 75.0 50.0<br />
10 Pipes 203.5 200.0 504.0 495.0 236.0<br />
11 Total Finished Steel (Non-Alloy) 4892.5 4627.0 4257.8 3078.0 1826.0<br />
12 Total Finished Steel (Alloy / Stainless) 349.0 450.0 179.0 157.0 239.0<br />
13 Total Finished Steel (Non-Alloy + Alloy) 5241.5 5077.0 4436.8 3235.0 2065.0<br />
14 PIG IRON 706.7 560.0 350.0 278.0 186.0<br />
15 SPONGE IRON 55.6 38.0 34.0 25.0 7.0<br />
*Provisional<br />
Source : Annual Report 2010-11, Ministry of Steel, Government of <strong>India</strong>, www.steel.gov.in
7. CAPACITY ADDITION : If all the new plants coming up succeed, located in a few states which have<br />
Substantial capital addition has been steel production will be boosted to excellent iron ore resources such as<br />
projected over the next 5 years which around 121 million tonnes by 2013. But Orissa, Jharkhand, West Bengal,<br />
could lead to increasing the steel it’s a target unlikely to be achieved due Chhattisgarh etc. In addition existing<br />
production capacity of 72 million tonnes to a variety of problems, the biggest one units are also undergoing expansion as<br />
in 2010 to 154 million tonnes in 2015, a among them being land acquisition as seen in Table 15.<br />
growth of more than 100% in 5 years depicted in Table 14.<br />
(refer Table 12). It is hoped that the above projects and a<br />
The expansion plants are mainly few more will materialize.<br />
TABLE 13<br />
INDIA’S PROJECTED STEEL CAPACITY BY 2012-13<br />
Investor Existing Brownfield Greenfield Total by 2013<br />
SAIL 12.84 8.56 - 21.40<br />
RINL 2.90 3.40 - 6.30<br />
TATA STEEL 6.80 3.20 3.00* 13.00*<br />
ESSAR STEEL 4.60 3.90 6.00* 14.50*<br />
JSW STEEL 6.60 4.40 - 11.00<br />
JSPL 2.40 4.80 3.25 10.45<br />
ISPAT <strong>Industries</strong> 3.60 0.60 - 4.20<br />
Bhushan Power & Steel 1.20 1.60 - 2.80<br />
Bhushan Steel 0.80 2.20 - 3.00<br />
Others & Secondary 31.00 3.20 - 34.20<br />
Total 72.74 35.86 12.25 120.85<br />
Source : Ministry of Steel<br />
TABLE 11<br />
LONG TERM INVESTMENT PLANS<br />
<strong>India</strong>n Companies<br />
(Million Tonnes) (Rs. Crores )<br />
Tata Steel 28.0 75,000<br />
JSW 20.0 70,000<br />
Bhushan Steel 11.0 25,000<br />
Essar Steel 7.6 15,000<br />
FOREIGN COMPANIES<br />
Arcelor Mittal 30.0 1,00,000<br />
POSCO 18.0 75,000<br />
Ispat 10.0 20,000<br />
PUBLIC SECTOR<br />
SAIL 17.5 37,000<br />
RINL 6.5 20,000<br />
NMDC 5.0 17,000<br />
TOTAL 153.6 4,54,000<br />
Source : Projects Today.com<br />
TABLE 12<br />
CAPACITY ADDITIONS: 2011-15<br />
Capacity Additions: 2011-2015<br />
Year Capacity Addition Total Capacity<br />
(million tpa) (million tpa)<br />
2010 -- 72.00<br />
2011 7.20 79.20<br />
2012 16.70 95.90<br />
2013 28.64 124.54<br />
2014 20.20 144.74<br />
2015 9.34 154.08<br />
Source: www.projectsmonitor.com/.../india-aims-for-150-<br />
million-tonnes-by-2015<br />
*TATA Steel (Kalinga Nagar - Orissa) and Essar Steel (Paradeep - Orissa) Greenfield projects are likely to be delayed beyond<br />
2012<br />
- Owb¡ 2012<br />
15
16<br />
- Owb¡ 2012<br />
TABLE 14<br />
REASONS FOR DELAYS<br />
Project Capacity Planned mt Tones Land Status Raw Material<br />
Tata Steel (Jharkhand) 12 Jharkhand yet to comeup with R&R Policy None yet<br />
Tata Steel (Orissa) 6 50 % of people yet to move from project site None yet<br />
Tata Steel (Chhattisgarh) 5 Land acquisition started a year ago PL*(Iron ore)<br />
JSW Bengal 10 Land in possession Coal blocks<br />
JSW Jharkhand 10 Land identified Coal, Iron ore<br />
Essar Steel(Orissa) 12(Pellet) +6(steel) Land for first phase None yet<br />
Essar Steel(Chhatisgarh) 3.2 Land being acquired PL*(Iron ore)<br />
Posco <strong>India</strong> 12 Yet to get land Litigation in state<br />
ArcelorMittal(Jharkhand) 12 Land being acquired Coal, Iron ore<br />
ArcelorMittal (Orissa) 12 Land being acquired Coal<br />
Bhushan Steel (Bengal) 2 Land Notification None yet<br />
*Prospecting Licence, Source : BS 09.10.09<br />
TABLE 15<br />
MAJOR STEEL PROJECTS<br />
Major Steel Projects<br />
Company States Capacity (million tpa)<br />
Arcelor-Mittal Jharkhand and Karnataka 12.0<br />
Bhushan Steel Jharkhand and West Bengal 12.0<br />
Essar Steel Gujarat, Chhattisgarh and Orissa 12.6<br />
Jai Balaji <strong>Industries</strong> Kalingnar , Orissa 5.0<br />
JSW Bengal Midnapore, West Bengal 10.0<br />
JSW Steel Karnataka 6.0<br />
POSCO <strong>India</strong> Orissa and Karnataka 18.0<br />
Shree Uttam Steel & Power Sawantwadi, Maharashtra 5.0<br />
Steel Authority of <strong>India</strong> Bhilai, Bokaro and Durgapur 8.0<br />
Tata Steel Chhattisgarh, Orissa and Jharkhand 16.0<br />
Source : www.icra.in/files/articles/2010-February-Steel.pdf<br />
A total of 222 MOUs are<br />
involved for a total capacity<br />
addition of almost 276<br />
million tonnes.<br />
If the land acquisition issue<br />
is overcome, <strong>India</strong> has the<br />
potential for exponential<br />
growth in steel<br />
consumption
Graph D shows the status of present A total of 222 MOUs are involved for a growth in steel consumption as<br />
steel capacity (2009) and projected total capacity addition of almost 276 estimated in graph E overleaf.<br />
capacities by 2012 and 2020 of major million tonnes. One of the major entities<br />
steel producers. among these is Posco, South Korea’s As can be seen, <strong>India</strong>’s per capita<br />
MOU with the Orissa Government for consumption of steel is a meagre 30 kg<br />
An additional capacity of 230-240 setting up a 12 million tonne steel plant per capita as compared to even China<br />
million tonnes is projected as compared at a cost of USD 12 billion, but this which is more than 200 kg., leave aside<br />
to 2009. For the above projections to project is facing serious difficulties in Singapore which is over 700 kg. It is in<br />
become a reality, the MOUs signed with implementation. this context that not only each of the<br />
state government for various projects existing players in the steel sector has<br />
need to materialize as per Table 16. If the land acquisition issue is overcome, expansion plans, but there is also a<br />
<strong>India</strong> has the potential for exponential scramble for FDI in steel led by Posco.<br />
TABLE 16<br />
STEEL PRODUCTION MOUs WITH STATES<br />
State No. of MoUs signed Capacity (million tonnes)<br />
Orissa 49 75.66<br />
Jharkhand 65 104.23<br />
Chhattisgarh 74 56.61<br />
West Bengal 12 21.00<br />
Other states 22 18.20<br />
Total 222 275.70<br />
Source : http://www.projectsmonitor.com/STEEL/green-issues-plague-mega-steel-projects-in-india<br />
GRAPH D<br />
STEEL DEMAND BY 2020<br />
Source : http://www.oecd.org/dataoecd/37/56/47853777.pdf<br />
- Owb¡ 2012<br />
17
18<br />
8. FORECAST FOR 2020 Centre, that government policies will lay consumption will mean a steel<br />
There is no doubt that <strong>India</strong> will strive to stress on development of the vast areas requirement of about 140 million tonnes<br />
achieve the status of a global economic that have hitherto been neglected for per year – or an increase of 110 mT in 16<br />
and industrial power by the 2020s – and over 65 years – alongside the years (2005-2020) from the current<br />
will certainly become one. While most liberalisation and open markets policy of level. This is definitely feasible if one<br />
people in the steel industry believe that r e c e n t y e a r s . I n f r a s t r u c t u r e considers that China increased its<br />
the Joint Planning Committee target of improvement across the country is a production by 70 mT (130 to 200 mT) in<br />
an increase of output by 70mT to 100 prime requisite to further development. 4 years from 2000 to 2003. <strong>India</strong> can do<br />
mT by 2018 is not attainable, given For this, <strong>India</strong> will necessarily need to it too, and will, even though it involves an<br />
<strong>India</strong>’s past track record, there is a reach a per capita steel consumption of investment of approximately Rs<br />
section of experts who believe that this at least 100 kg, if not more, by 2020. The 300,000 crores in 16 years. If we do not<br />
is rather conservative. ratio of long to flat products will also be achieve this production level, massive<br />
set right to about 55% long and 45% flat. imports will surely be resorted to, since<br />
Political compulsions due to the It is unlikely that past mistakes will be development is not going to stop merely<br />
aspirations of the neglected majority will repeated. because the steel industry is not up to<br />
not permit just a few pockets of the challenge. It is entirely up to the<br />
d e v e l o p m e n t . O n e f o r e s e e s , With an estimated population of around industry.<br />
irrespective of the party in power at the 1.4 billion in 2020, this level of<br />
Trigger<br />
Point<br />
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<strong>India</strong><br />
Point of<br />
Inflection<br />
China<br />
2000-06<br />
GRAPH E<br />
INDIA HAS A POTENTIAL FOR EXPONENTIAL<br />
GROWTH IN STEEL CONSUMPTION<br />
Japan<br />
EU 15<br />
Australia<br />
Singapore<br />
USA<br />
China<br />
<strong>India</strong><br />
Peak Point<br />
Singapore Japan EU<br />
Point of<br />
Saturation<br />
USA<br />
0 100 200 300 400 500 600 700 800<br />
Per capita in KG<br />
<strong>India</strong> will be a part of The New Steel world …<br />
Source : http://steel.nic.in/oecd/INDIAN%20STEEL%20OUTLOOK%20%20IISI%20%20- %20Tata%20Steel%20presentation.ppt<br />
9
Chart C brings out this projected is not being exercised. This is a cause globally in Table 2 earlier. Table 17<br />
scenario . for great concern and money will surely showcases the world’s top steel<br />
The 55% share of long products will have to be spent in a better manner as manufacturers.<br />
amount to 77 mT in 2020 with the large amounts are involved.<br />
balance 65 mT being accounted for by Among the top 10 steel producers, 4 are<br />
flat products. Out of 77 mT long Since infrastructure will play an from China and 2 from Japan. The<br />
products, the requirement of steel important role in our quest for global rankings of major <strong>India</strong>n steel<br />
reinforcement bars (rebars) will be development, it is imperative that we producers are given in Table 18. Ranks<br />
about 35 mT which is a five fold jump have a proper policy and IS code in are based on global production in 2008<br />
from the present level of 6.5 - 7 mT. place at the earliest – one which takes<br />
Special emphasis will therefore be on into account the local needs. There is another method of ranking<br />
Rebar Mills. This has traditionally been based on 23 parameters and the same<br />
a neglected area and a study of the 9) LEADING WORLD STEEL has been reproduced in Table 19. As<br />
small rebar mills currently being set up PRODUCERS: We have already seen can be seen, SAIL ranks 9th and Tata<br />
reveals that even today, proper planning the major steel producing countries Steel 15th.<br />
TABLE 17<br />
WORLDS TOP STEEL MAKERS<br />
World’s Top 10 Steel Makers in 2008<br />
Rank Producers million tonne<br />
1 Arcelor-Mittal, UK 103.3<br />
2 Nippon Steel, Japan 37.5<br />
3 Baosteel Group, China 35.4<br />
4 Posco, South Korea 34.7<br />
5 Hebei Steel Group, China 33.3<br />
6 JFE, Japan 33<br />
7 Wuhan Steel Group, China 27.7<br />
8 Tata Steel, <strong>India</strong> 24.4<br />
9 Jiangsu Shagang Group, China 23.3<br />
10 US Steel, USA 23.2<br />
Source: www.worldsteel.org<br />
Chart - C<br />
TABLE 18<br />
INDIAN STEEL PRODUCERS’ GLOBAL RANKING<br />
Sr. No. Company ml Tonnes<br />
21 SAIL 13.7<br />
69 JSW 3.8<br />
78 Essar 3.4<br />
80 Vizag Steel 3.1<br />
Ranks are based on global production in 2008<br />
TABLE 19<br />
WORLD –CLASS STEELMAKERS<br />
Weighted average Score<br />
Posco 1<br />
Nucor 2<br />
Novolipetsk 3<br />
Arcelor Mittal 5<br />
Nippon Steel 6<br />
JSW Steel 7<br />
SAIL 9<br />
China Steel 13<br />
Tata Steel 15<br />
Essar 19<br />
Total Ranked = 34<br />
Source : WSD/Business Today August 21, 2011<br />
Projections for 2020<br />
Source : http://handk-india.tripod.com/id3.html<br />
- Owb¡ 2012<br />
19
20<br />
GRAPH F<br />
STEEL CONSUMPTION vs. GDP<br />
Source : http://steel.nic.in/oecd/INDIAN%20STEEL%20OUTLOOK%20%20IISI%20%20- %20Tata%20Steel%20presentation.ppt<br />
Source : www.oecd.org/dataoecd/37/56/47853777.pdf<br />
- Owb¡ 2012<br />
GRAPH G<br />
STEEL DEMAND
Can <strong>India</strong>n Steel Industry fulfill this sustain <strong>India</strong>’s growth story. In the<br />
ambitious projection? process, the chemical industry too will<br />
Steel consumption is an index of GDP 12. CONCLUSION : Since <strong>India</strong> has benefit with more input availability of<br />
growth and in fact has a direct large deposits of good quality iron ore, a feedstocks.<br />
relationship to it as shown in Graph F : vital input for steel production, and since ---------------------------------------------------steel<br />
demand is growing in tune with Y. H. Gharpure is Chairman and<br />
10) WHY STEEL: Steel and cement GDP growth, it is time that expansion Managing Director of Gharpure<br />
consumption is an indication of a plans of steel producers stuck in land Consulting Engineers Pvt. Ltd. Earlier<br />
country’s growth rate. Particularly in a acquisitions are quickly resolved to he was Managing Director of Hindustan<br />
nation like <strong>India</strong> which is deficient in<br />
infrastructure, the GDP growth and steel<br />
demand go hand in hand.<br />
Massive investments are being made to<br />
overcome the situation. No wonder the<br />
investment in infrastructure has been<br />
steadily growing from 6% in the year<br />
2007 to 7% in 2010 and is expected to<br />
rise to almost 11% by 2017 as projected<br />
in Graph H above.<br />
WILL INDIA EMERGE AS GLOBAL<br />
STEEL HUB :<br />
Mr. B. Muthuraman, Chief of Tata Steel<br />
and newly appointed president of CII<br />
has predicted that by the year 2050,<br />
<strong>India</strong>n steel production will be 500<br />
million tonnes annually and <strong>India</strong> will<br />
emerge as a global hub for steel<br />
production as depicted in the<br />
accompanying map.<br />
GRAPH H<br />
INFRASTRUCTURE<br />
Source: Goldman Sachs via Thomson Research, 11 October 2010<br />
Map<br />
Source :steel.nic.in/.../INDIAN%20STEEL%20OUTLOOK%20%20IISI%20%20-%<br />
20Tata%20Steel%20presentation.ppt<br />
- Owb¡ 2012<br />
21
22<br />
The Commercial Potential of Deep Sea Fisheries<br />
Captain R. N. Gulati<br />
When your little grandchildren most commercially harvested fishes in and EEZ (Exclusive Economic Zone) on<br />
grow up they may not be able the world would have been depleted. the other. As Image 1 shows the water<br />
to eat their choice of fish - gets deeper and deeper as we go further<br />
Rahu, Rawas, King Fish, Katla or Somewhat similar sentiments were away from the coastline. The area<br />
Pomfret or whatever your favourite salt echoed by Dr. Ms. S. S. Cubelio, an invariably slopes away gently first<br />
water fish has been. In all likelihood expert from Centre for Marine Living (called continental shelf) and then dips<br />
these will not be available, or like the Resources and Ecology (CMLRE) sharply or shall we say the gradient of<br />
Tuna used for Sushi, become Kochi, under Ministry of Earth Sciences, the slope increases dramatically (called<br />
prohibitively expensive. This state of when she spoke at a seminar held at continental slope) till it resumes a<br />
affairs might become a reality either due MCCIA in April 2012. She added that it is horizontal form which is called the<br />
to overfishing or the consequence of now time to exploit deep sea fisheries in ocean basin floor.<br />
global warming or because these our EEZ in order to not only increase the<br />
species might be afflicted by toxins from quantum of food for our expanding The area of the sea enclosed by the<br />
one of the many forms of marine population but also to augment their shoreline up to around 200 metres (650<br />
pollution or they might simply be intake of protein. feet) depth consists of coastal waters<br />
swamped by HAB (Harmful Algal and thereafter deep waters start. This is<br />
Blooms). This is the conclusion reached Before we go any further it is a very rough division.<br />
by the author, Callum Roberts in his essential that we talk about coastal<br />
recently published book titled “The waters and deep waters on the one The EEZ on the other hand forms a<br />
Ocean of Life: The Fate of Man and the hand and the continental shelf, part and parcel of the <strong>India</strong>n Maritime<br />
Sea”. He believes that the stocks of continental slope and ocean basin floor Zones of <strong>India</strong> and legally extends up to<br />
- Owb¡ 2012
a distance of 200 nautical miles from the<br />
shore. In the EEZ we have an exclusive<br />
right to both living and non-living<br />
resources such as fish, oil, gas and<br />
minerals. Here, the depth is not the<br />
criteria. It could include the continental<br />
shelf or/and continental slope and in<br />
some cases even the ocean basin floor.<br />
Legally again, the EEZ is extendable to<br />
a maximum of 350 nautical miles from<br />
the shoreline provided the stipulated<br />
depths are not exceeded. This is<br />
invariably the case, off the deltas of<br />
large rivers like the Hoogly and Indus.<br />
See Figure A.<br />
In view of the rapidly depleting<br />
marine fisheries, CMLRE began to<br />
survey waters beyond 200 metres'<br />
Image 1 - Continental Shelf and Slope<br />
depth but remaining within the found that an enormous amount of There are over 240 species of<br />
extendable EEZ to look for deep sea fish Myctophids (in common garden lantern fish that are found in these<br />
that could provide an alternative to parlance called Lantern Fish) inhabit waters (called variously as deep waters<br />
coastal fishes that we in <strong>India</strong> have these waters in depths ranging from 200 or distance waters) and comprise 65%<br />
come to consume so passionately. They to 1000 metres. of all fishes inhabiting such depths.<br />
Figure A - Exclusive Economic Zone (EEZ)<br />
- Owb¡ 2012<br />
23
24<br />
They migrate vertically each day – behaviour pattern of the fish, their into the subject matter and be the first to<br />
during daylight hours most species go movement in large groups and the areas take a plunge in this greenfield<br />
down to 300 to 1500 metres and where can one find them. It also needs enterprise - deep and distance fishing<br />
towards the evening they rise to the to be studied whether the fish change on a commercial scale. They are<br />
surface to feed on plankton and to avoid their habitat when the seasons change bound to reap rich dividends. To the lay<br />
predation. Their size ranges from 2 cm as also other such related aspects, public I would recommend: develop a<br />
to 30 cm with most being under 15 cm. In before asking potential fishery captains taste for this fish of the future before we<br />
fact such fishes are an alternative food to exploit such resources. Such a task discard fish from our menus altogether.<br />
source (where krill are not available), for can only be undertaken by a fisheries<br />
whales, dolphins, salmon, tuna, sharks, research vessel. The problem is that<br />
p e n g u i n s a n d s q u i d s . W h i l s t there is only one such vessel available<br />
Myctophids are essentially fishes of and so there is an urgent need to<br />
oceanic waters, some species occur augment FORV Sampada currently ----------------------------------------------------<br />
over continental slopes and form being operated by CMLRE, Kochi.<br />
components of coral reef communities. However Sampada has already been<br />
It has been further established that carrying out such surveys selectively.<br />
lantern fishes have in fact greater She has to cover the EEZ of the entire<br />
nutritional contents than even the table East and West coasts plus the EEZ of<br />
fish commonly sold to us. the island territories of <strong>India</strong>.<br />
Deep sea fisheries require The object of this simple and brief<br />
considerable surveys in order to not only piece is to sow the seed among<br />
establish the potential but also study the enterprising entrepreneurs to go further<br />
- Owb¡ 2012<br />
Image 2 - Lantern Fish (The Smaller Fish)<br />
Captain R N Gulati is a retired naval<br />
officer. He is a member of MCCIA's<br />
Under Water Technology Committee.<br />
He is a founder member and a former<br />
Senior Vice President of IMF (<strong>India</strong>n<br />
Maritime Foundation) as well as the<br />
founder and former Editor of SeaGull -<br />
IMF’s magazine.<br />
Email : reggiegulati@gmail.com
Making the Customer a 'Real' King<br />
Jayprakash B. Zende<br />
How to win customers and keep 2) The moments of truth – those gives him little or no incentive to go that<br />
them for life is much more than crucial points of customer contact that extra mile for the customer. This results<br />
just another treatise about how can make or break a business - are not in indifference or even contempt<br />
to smile and be nice to customers. One being properly identified and managed. towards the customer. Yet for the<br />
of the single greatest keys to long term Every time a customer comes into customer that person represents the<br />
business success and prosperity can be contact with a company, he comes away whole company.<br />
summed up in three simple words - feeling better or worse about it. And it's<br />
“Quality Customer Service”. Yet as how well employees manage those In today's service oriented economy,<br />
customers, you and I are painfully aware numerous moments of truth everyday excellent service is more than a<br />
that outstanding service is far too rare. that ultimately determines how competitive weapon - it's a basic<br />
successful the business will be. Resolve survival skill. The closer you are to your<br />
Why is excellent customer service a complaining customer's problem on customer the more successful you will<br />
so rare? Basically there are some the spot and the chances are very high be. It's that simple. Follow a few tips<br />
problems involved. that he will do business with you again. (mantras) to build a stronger bond<br />
Mishandle the complaint and you will between your customer and your<br />
1) Employees don't know the basics lose him forever, not to mention the fact business. These tips will also help to<br />
of good customer care: All too often, that he will tell eight to ten people about convert a one-time customer into a life<br />
employees coming in direct contact with the poor experience he has had. time client. The word client implies an<br />
customers are sent out to perform a job o n g o i n g r e l a t i o n s h i p - s u c h<br />
without a clear understanding of what it 3) The reward system. Quite simply, relationships are built on trust and<br />
takes to create and keep customers. A excellent service is rare because most respect. “Customer implies a<br />
lot of potential business is lost simply managers fail to reward an employee for transaction. Client implies a long term<br />
because employees don't know any giving excellent service to customers. relationship. No matter what industry<br />
better. The typical business hires a person to you work in, the clients ultimately pay<br />
do the job, pays him flat wages and your salary”.<br />
- Owb¡ 2012<br />
25
26<br />
What is customer care? customer from service is 'reliability'. turn treat our customers royally. If you<br />
Customer care involves putting Higher the gap between the promise want to improve customer experience,<br />
systems in place to maximise your and the actual service experience, lower you must improve the way in which you<br />
customers' satisfaction with your will be the reliability. The ability to treat your people. As their feeling of<br />
business. It should be a prime consistently deliver the promised importance increases, the way they<br />
consideration for every business - your service will make you reliable. treat the customers will improve<br />
sales and profitability depends on accordingly.<br />
keeping your customers happy. 2. Responsiveness : Willingness to<br />
listen and to respond to customers in 6. Communication : The customer<br />
Customer care is more directly time is the most critical element should be continuously informed of<br />
important in some roles than others. For customers look for. changes, new introductions, benefits<br />
receptionists, sales staff and other etc. so that they are updated on the<br />
employees in customer-facing roles, 3. Service Assurance : Whatever you services offered.<br />
customer care should be a core element promise must be fulfilled. Make<br />
of their job description and training, and promises after consulting and checking 7. Trust your Customers : Most<br />
a core criterion when you're recruiting. with concerned departments and customers are honest and come to you<br />
personnel within your organization. for redressal only when they have a<br />
But don't neglect the importance of Take care that whatever you promise is genuine problem. Listen to the<br />
customer care in other areas of your clearly understood by Image the 1 customers - Continental complaints Shelf and of Slope customers with trust and<br />
b u s i n e s s . F o r i n s t a n c e , y o u r you are servicing as any gap creates a attend to them promptly. Convert their<br />
warehousing and dispatch departments problem. 'Under promise and over frustration to gratitude. We must trust<br />
may have minimal contact with your delivery' should be the mantra. First them and resolve their complaints from<br />
customers - but their performance when make systems and then promise. their points of view to maintain good<br />
fulfilling orders has a major impact on customer experience. The benefit of<br />
customers' satisfaction with your 4. Empathy : Caring and personal doubt should go to customer.<br />
business. attention is important. Customers would<br />
like to be treated individually and 8. Solve Customer's Problem<br />
Important 'Mantras' for Making uniquely. Immediately : It is not possible to<br />
Customers 'Real' Kings ensure 100% defect proof operation in<br />
5. The Employee is the King : If we any production or service set-up.<br />
1. Reliability : The key expectation of a treat our employees royally they will in Unforeseen problems keep cropping up<br />
- Owb¡ 2012
all the time but how quickly you resolve<br />
them determines good customer<br />
e x p e r i e n c e . C u s t o m e r s h a t e<br />
indifference. Efforts to resolve customer<br />
complaints or problems are more<br />
important. Efforts are appreciated by<br />
customers, more than desired results.<br />
9. Empower the Employees : The most<br />
striking factor is the empowerment<br />
given to their employees by the<br />
organizations. Good customer service<br />
is a by-product of satisfied and<br />
empowered employees.<br />
10. Complete Focus on Customer :<br />
We are in the business for customers<br />
and because of customers. If we don't<br />
take proper care of them we will be out of<br />
business. An organisation's profit level<br />
is directly proportional to customer<br />
focus.<br />
11. Total Customer Ownership : Each<br />
function of an organization operates in a<br />
'silo'. One department passes the buck<br />
to another function for failures. In all the<br />
internal, operational fights, a customer<br />
is forgotten. An organisation should<br />
own the customer and should give him<br />
priority in each and every activity.<br />
12. Total Employee Involvement :<br />
Managing customer experience is not<br />
the responsibility of only sales and<br />
service professionals. Every employee<br />
in the organization in some way or the<br />
other contributes to a good customer<br />
experience. To succeed and to retain<br />
customers, the involvement of every<br />
employee in the value chain of the<br />
customer transaction is critical.<br />
keeping their enthusiasm and spirit<br />
alive. Also punishing non performance<br />
is equally essential to send the right<br />
message across. Stringent measures<br />
should be put in place to ensure that bad<br />
customer service does not go un-<br />
•<br />
ensure that. It is important to create<br />
a culture of customer delight.<br />
Every employee in the organization<br />
is in some way or the other<br />
contributing to a good customer<br />
13. Continuous Training : Regular<br />
noticed and unpunished. experience.<br />
training and awareness programs in<br />
'customer service and delight' are a<br />
must in today's world in order to<br />
translate the organisation's vision of<br />
p r o v i d i n g e x c e l l e n t c u s t o m e r<br />
experience into a reality. Ensuring that<br />
15. Measure : Every customer related<br />
activity should be measured regularly.<br />
Only when you measure and track the<br />
customer experience delivered, every<br />
day, improvements will be possible.<br />
• Stringent measures to track<br />
employee performance will make<br />
the process of reward and<br />
punishment a regular and timely<br />
one.<br />
every employee is thoroughly inducted<br />
into the culture of good customer<br />
service as well as organizational<br />
policies is highly essential.<br />
Conclusions<br />
• Improving customer experience,<br />
improves the way you treat people.<br />
The single most important change<br />
• The closer you are to your<br />
customers the more successful you<br />
will be in business. The stronger<br />
your customer relationships the<br />
14. Rewards and Punishment : In this<br />
'instant gratification world' rewarding<br />
employees who provide excellent<br />
customer experience on the same day<br />
or as quickly as possible is critical in<br />
•<br />
one can make to an organisation's<br />
profit level is to focus on customers.<br />
Good customer experience cannot<br />
be provided by employees just<br />
because every employee is told to<br />
more profitable you will be. It's that<br />
simple.<br />
----------------------------------------------------<br />
Jayprakash Zende is a consultant and<br />
trainer.<br />
- Owb¡ 2012 27
HIGH MORALE<br />
=<br />
BETTER TEACHERS<br />
Dr. Shriniwas Joshi and Dr. Narendra Kadu<br />
Morale is described as ‘moral or to be high, otherwise, it is low. According administrators, students and their<br />
mental condition with respect to Date Yoder, high morale is likely to be parents, media and society in general -<br />
to cheerfulness, confidence associated with superior motivation and to provide them an environment which<br />
and zeal’ by the Macquarie Dictionary. accomplishment and low morale with will boost their morale.<br />
Morale is also defined as ‘a composite of frustration, discouragement and lack of<br />
feelings, attitudes, and sentiments that drive. NCTE (1998) states, “A teacher in<br />
contribute to general feelings of the technological age must have<br />
satisfaction’. In this connection morale Although a teacher is highly commitment to the learner, commitment<br />
is understood as one’s attitude towards qualified, experienced, satisfied with his to the society, commitment to the<br />
accomplishing one’s work rather than / her career and is talented in teaching profession, commitment to achieve<br />
the emotions one displays during work, and other academic work, all these excellence and commitment to basic<br />
which in turn affects organizational and attributes are useless, unless he/she is human values. Thus, a teacher should<br />
individual objectives. Y.K. Bhushan actually involved and committed to the be equipped with modern competence<br />
(1976) defines morale as ‘an expression job. This commitment has to be to work effectively to cater to the needs<br />
of attitudes which the members of an voluntary and automatic, driven by of an information-seeking society, to<br />
organization develop and adopt towards internal and external motivators. One prove himself or herself as a knowledge<br />
the organization, its members, its cannot compel a teacher to be worker.”<br />
purposes and its leaders’. committed to his/her job. Such<br />
dedication and interest in aiming to Approaches to Morale<br />
This means morale is the deliver the best coupled with a positive There are various approaches to<br />
summation of the feelings of employees attitude towards one’s job and institution enhance the morale of employees,<br />
as a group towards various aspects of is nothing but ‘morale’. If one does not some of which are discussed here.<br />
their work, the company, working have high morale one may not be able to<br />
conditions, fellow workers, supervisors put in all one’s efforts in attaining the Psychological Approach<br />
and so on. If the attitude of employees objective of the educational system. It is Ralph Currier Davis (1951) has<br />
towards all these aspects is more the duty of the people around teachers - defined morale as, a mental condition<br />
positive, the morale of the group is said f a m i l y m e m b e r s , p e e r g r o u p , which leads individuals and groups<br />
- Owb¡ 2012<br />
29
30<br />
optimistic about group activities, if they<br />
have a sense of mission about their job,<br />
if they are friendly with each other, they<br />
are described as having a good or high<br />
morale. If they seem to be dissatisfied,<br />
irritated, cranky, critical, restless and<br />
pessimistic, they are described as<br />
having poor or low morale. Theo<br />
Haimann (1976) says: “Morale is a state<br />
of mind and emotions affecting the<br />
attitude and willingness to work which,<br />
in turn, affects individual and<br />
organizational objectives.”<br />
Social Approach<br />
According to Kornhauser (1944)<br />
morale as it operates in the industry may<br />
be considered as the tendency of<br />
e m p l o y e e s t o w o r k t o g e t h e r<br />
enthusiastically for a common purpose.<br />
According to Stagner (1958) morale<br />
must always be defined in terms of an<br />
individual – group relationship. It is an<br />
index of the extent to which the<br />
individual perceives a probability of<br />
satisfying his own motives through cooperation<br />
with the group. Obviously,<br />
there is no such phenomenon as morale<br />
in general; the state of an individual’s<br />
morale must be gauged relative to some<br />
specific group, such as his company, his<br />
informal work group or his union. High<br />
morale exists when the individual<br />
perceives himself as a member of a<br />
group and perceives a high probability<br />
of achieving both individual and group<br />
goals through a course of action.<br />
willingly to subordinate their personal<br />
objectives temporarily and within<br />
reason, to further the company service<br />
objectives. Mee (1955), holds the view<br />
that good morale is the mental attitude<br />
of individuals, or of a group, which<br />
enables an employee to realize that<br />
maximum satisfaction of his drives<br />
coincides with the fulfillment of the<br />
organization’s objectives. Poor morale<br />
i s e v i d e n c e d b y s u r l i n e s s ,<br />
i n s u b o r d i n a t i o n , a f e e l i n g o f<br />
discouragement and dislike of the job,<br />
company and associates.”<br />
Huneryager and Hockmann (1972)<br />
define morale as a synthesis of an<br />
employee’s diverse reactions to, and<br />
Viteles (1962) viewed morale as an<br />
attitude of satisfaction with the desire to<br />
continue in and willingness to strive for<br />
the goals of a particular group or<br />
organization. Watson (1962) describes<br />
group morale as including a positive<br />
goal, a sense of togetherness among<br />
team members, an awareness of<br />
danger and sureness of improvement<br />
and progress.<br />
objectives of the company, and<br />
subordinates his desires to those of the<br />
company. Flippo (1961) has described<br />
morale as “a mental condition or attitude<br />
of individuals and groups which<br />
determines their willingness to cooperate.”<br />
Further he states that “good<br />
morale is evidenced by employee<br />
enthusiasm, voluntary conformance<br />
with regulation and orders, and<br />
willingness to co-operate with others in<br />
t h e a c c o m p l i s h m e n t o f a n<br />
feelings for, his job, his working<br />
conditions, his superiors, his<br />
organization, his fellow workers, and his<br />
pay and so on. Yoder (1976), states that<br />
“morale is a feeling, somewhat related<br />
to esprit de corps, enthusiasm or zeal.”<br />
For a group of workers, morale,<br />
according to the popular usage of the<br />
word, refers, to the overall tone, climate<br />
or atmosphere or work, perhaps<br />
vaguely sensed by the members. If<br />
workers appear to feel enthusiastic and<br />
Classical Approach<br />
Gordon Allport (1944), the famous<br />
psychologist, provides a basic<br />
understanding of morale. According to<br />
him, morale like health and sanity has to<br />
do with the background conditions of<br />
living. It is found on the fringe rather than<br />
in the focus of consciousness. It has to<br />
do with individual effort in a group<br />
endeavour.<br />
Guion (1958) has collated a number<br />
- Owb¡ 2012
of definitions of morale from various range of online activities that are updating themselves with their subject<br />
sources: supportive of student learning. knowledge.<br />
a. Morale defined as absence of conflict • The Advisor-Counsellor : Works<br />
b. Morale defined as a feeling of with learners on an individual or Importance of Teacher Training<br />
happiness private basis, offering advice or Though certain competencies are<br />
c. Morale defined as good personal counselling to help them get the in-born, either these have to be modified<br />
adjustment most out of their engagement with or new competencies have to be<br />
d. M o r a l e d e f i n e d a s g r o u p the course. developed. Any skill has to go through<br />
cohesiveness • The Assessor : Concerned with certain upgrading and polishing. Here<br />
e. Morale defined as a collection of job- providing grades, feedback and the impact of teacher training has to be<br />
related attitudes validation of learners’ work. evaluated and its effectiveness and<br />
f. Morale defined as ego involvement • The Researcher : Concerned with outcome needs to be measured through<br />
in one’s job engagement in production of new enhanced teaching competencies<br />
g. Morale defined as an individual’s knowledge of relevance to the demonstrated in the teaching-learning<br />
acceptance of goals of the group content areas being taught. process. Teacher education has to be<br />
• T h e C o n t e n t - F a c i l i t a t o r : rendered meaningful to a person to<br />
And further he defines morale as Concerned directly with facilitating enable him/ her to become aware of the<br />
“the extent to which an individual’s learners’ growing understanding of dynamic and far reaching nature of a<br />
needs are satisfied and the extent to course content. teacher’s role.<br />
which the individual perceives that • The Technologist : Concerned with<br />
satisfaction as stemming from his total making, or helping to make Education is basically a social<br />
job situation.” Coughlan (1970) technological choices that improve process by which knowledge is<br />
identified two principles relating to the environment available to transferred to students through<br />
morale in Guion’s definition. One learners. intermediaries - the teachers. It can be<br />
principle suggested that individual • The Designer : Concerned with attained through formal and non-formal<br />
needs, whether inherent or acquired, designing worthwhile online systems. The quality of citizens<br />
are satisfied within the realm of one’s learning tasks. depends in many ways upon the quality<br />
place of work. The second principle of their education. The quality of their<br />
identified by Coughlan emphasized the Education is a powerful and education depends in turn upon the<br />
importance of an individual’s fundamental force in the life of man quality of teachers. Only competent<br />
perceptions of the availability of which is instrumental in shaping the teachers can execute policies and plans<br />
resources to satisfy his needs. destiny of the individual and further of education in the classroom at the<br />
mankind. In spite of the fact that grass root level. A competent teacher is<br />
According to Jeff Harris (1976), one technological advancements have amongst the foremost factors<br />
of the more controversial topics made much headway in the process of c o n t r i b u t i n g t o e d u c a t i o n a l<br />
concerning workers’ behaviour is that of teaching-learning, it has not been found improvements at all levels.<br />
workers’ morale. There has been no possible to replace the teacher. If<br />
universal position taken concerning the teachers acquire professional Training makes a significant value<br />
effects of morale on workers’ competencies and commitment, then addition in the teaching competencies of<br />
performance nor has there been even a high quality learning can be achieved by teachers, and the difference between<br />
complete definition of what it is. A helpful bringing about positive changes in the the classroom performance of trained<br />
approach to the analysis of morale is to cognitive, affective and psychomotor and untrained teachers is considerable.<br />
view it as the workers’ perception of the areas of human development of their Moreover trained teachers are also far<br />
existing state of their well-being. Morale pupils. more adept at guiding and counseling<br />
is said to be high when conditions or children in overcoming study related<br />
circumstances appear favourable and In the context of the present day problems.<br />
low when unfavourable. school realities, aims and objectives of<br />
education, a teacher is expected to Needless to say this is primarily<br />
Role of Teachers perform various rules. Therefore, because training boosts the morale of<br />
The process of redefining and teachers should be competent to handle teachers greatly, impacting their<br />
developing the crucial role of the various roles and the teacher training motivation and commitment levels<br />
teacher in student learning is one where ought to be relevant to the demands of a positively.<br />
the teacher provides coaching and teacher’s job. In the field of education ---------------------------------------------------scaffolding<br />
support as a central and teachers should equip themselves to Dr. Shriniwas Joshi is Principal of K. K.<br />
important pedagogical element, and as perform their professional duties H. A. Arts & S.M.G.L. <strong>Commerce</strong><br />
an alternative to didactic forms of meaningfully. Competencies are the key College, Chandwad ,Dist- Nashik<br />
teaching. Some of the roles identified to a teacher’s performance today. The Dr. Narenrda Kadu is joint Director,<br />
are: teaching profession demands that Higher educaton, <strong>Pune</strong> zone, <strong>Pune</strong><br />
• The Process Facilitator : teachers be innovative in their attitudes,<br />
Concerned with facilitating the flexible in their approach, always<br />
- Owb¡ 2012 31
32<br />
Dream Analysis - An Introduction<br />
Dr. C. G. Deshpande<br />
We have a waking life and a experienced are actually happening - interpreted is like a letter which is not<br />
sleeping life. Everybody but then as we wake up to everyday read.” Scriptures of all cultures and<br />
experiences dreams in reality we cannot make sense of religions have endeavoured to explain<br />
sleeping life. Dreams are universal. anything and wonder what it all meant. the phenomenon through the ages.<br />
They tantalize us with their mystery. Most dream analysts believe that Babylonians considered that there is a<br />
What are they? Where do they come dreams are not meaningless but littered Goddess of Dreams named 'Mamu' who<br />
from? Are they a preview of things to with messages from our unconscious. is responsible for the experiences in<br />
come or glimpses of the past? Are they a They are inner communications that, if dreams. Ancient Greeks worshipped<br />
vital link to our inner world; a gift from our heeded, have the potential to set us on 'Aesculapius' as the God of healing,<br />
intuition? Can a dream lead to important the road to a richer, more fulfilling path in dreaming and medicine. They thought<br />
insights in our waking life, and help us waking life. They are, according to that an individual dreams because gods<br />
decide which action to take and which Sigmund Freud, “Royal roads to the or ghosts enter the body of the dreamer.<br />
path to follow? We have many such unconscious.” Dreams were interpreted by the<br />
questions in our mind. Oracles. Hippocrates, the father of<br />
According to the Talmud, the book of modern medicine, considered dreams<br />
A dream can sometimes feel Jewish civil and ceremonial law and as diagnostic indicators of bodily<br />
incredibly real - as if the sensations legend, - “A dream which is not conditions. He thought that there is a<br />
- Owb¡ 2012<br />
- Owb¡ 2012
elationship between astral bodies and were established to know the process can think of dreams as under:<br />
dreams. Aristotle studied and made a and types of dreams. It has been found • Dream as a problem solver.<br />
logical interpretation of dreams and that there are 24 types of dreams. • Dream as wish fulfillment.<br />
wrote three books, namely i) On Dreams Likewise, there are ten most common • Dream as a prodromic (an early<br />
ii) On Sleep and Waking and iii) On dreams experienced by individuals from symptom indicating the onset of<br />
Prophecy in Sleep. The 9th book of all cultures. Sigmund Freud published disease)<br />
Republic, written by Plato, focuses on his book entitled “Interpretation of • Dream as prophetic<br />
dreams. According to him, individuals Dreams” in 1900. This book opened the • Dream as diagnostic, and<br />
dream because their reasoning ability is w a y f o r i n t e r p r e t i n g d r e a m s • Dream as creative and useful for self<br />
suspended during sleep; and scientifically. After him, C. G. Jung, development<br />
consequently they experience dreams Alfred Adler, Patricia Garfield and<br />
full of passions and desire. Atharva Ullman have also advocated their We can understand our waking life<br />
Veda gives lists of favourable and scientific theories on the subject. better provided we understand our<br />
unfavourable dreams and considers the dreaming life properly. According to<br />
'soul' as the primary agent of dreams. It is now scientifically accepted that Belgian surrealist artist, Rene Magritte,<br />
most of the dreams we remember occur “If the dream is a translation of waking<br />
All the above explanations were during the Rapid Eye Movement (REM) life, then, waking life is also a translation<br />
hypothetical. The scientific era for stage - a sleep when the brain is fully of the dream.”<br />
interpreting dreams started in the early active. Calvin Hall has postulated the<br />
twentieth century when scientists cognitive theory of dreams. Our dreams ---------------------------------------------------started<br />
measuring brain waves - are the results of our cognitive process. Dr. C. G. Deshpande is a retired<br />
electroencephalograms (EEG) on Professor & HOD of Dept. of Applied<br />
computer screens. Dream laboratories For explaining our waking life, we Psychology, University of Mumbai<br />
INVITING PROFESSIONALS TO WRITE FOR SAMPADA<br />
In its 68th year of publication, Sampada, MCCIA’s monthly magazine continues to provide readers with a wide range of<br />
knowledge and information based articles of relevance to industry and trade, working professionals, entrepreneurs, students and<br />
all other fraternities connected to the world of business and commerce.<br />
Sampada has also consistently upgraded its content and quality with changing times, reinvented itself and re-cast its look and<br />
feel. As part of this ongoing process Sampada plans to further widen and enrich the variety and depth of its contents and broad base<br />
its pool of contributors.<br />
Sampada therefore invites working professionals, managers, entrepreneurs, subject and industry experts, consultants,<br />
trainers, professors, students from various fields and disciplines to WRITE ARTICLES for Sampada in ENGLISH or MARATHI.<br />
The articles can be on any field related to all types of business, industry, trade, related professions - technical, technological,<br />
engineering, manufacturing, management, HR, soft skills, life skills (related to work), self development, R & D, marketing and sales,<br />
finance, economics, accounts, administration, legal, IT, strategy, policy, knowledge, information, global experiences and practices,<br />
CSR, innovation, training & development, logistics, support services etc.<br />
General interest articles are also welcome provided they are of relevance to work life and industry.<br />
The guidelines for submitting such articles are:<br />
• Articles should deal with the subject / topic with some level of detail not just as summaries. Articles should reflect some<br />
depth of practical / theoretical knowledge of the author.<br />
• Article length should be between 1000 and 1500 words preferably. Longer articles up to 3000 – 4000 words may also be<br />
accepted but should be accompanied by a brief summary / synopsis.<br />
• Articles must be submitted as MS Word Files by email to editor.sampada@gmail.com . No handwritten English articles will be<br />
accepted. Handwritten Marathi articles may be considered if the length is not longer than 1000 words. For Marathi articles<br />
please contact Pramod Potbhare on 9422035207 or email to pramodp@mcciapune.com<br />
• Articles should be in either English or Marathi. Please write only in the language you are fluent and comfortable with. Every<br />
effort must be made to ensure the article has flow and fluency.<br />
• Any data, statistical information, figures, extracts, quotes etc. included in the article have to be supported by relevant source<br />
information and duly credited.<br />
• Images / photos may be sent as separate attachments with details of source etc.<br />
• Articles should be submitted by the 20th of every month as far as possible.<br />
• The articles should not have any undue element of self promotion / publicity.<br />
• Contributors must submit a brief profile that includes credentials for writing on the subject.<br />
• Kindly note that articles should be ‘original’ and ‘unpublished’. Author must make this declaration while making submission.<br />
• A small honorarium will be paid.<br />
• Decision of the Editor is final. A minimum of one or two months will elapse before submitted articles are published. Sometimes it<br />
may take even longer depending on space availability.<br />
- Owb¡ 2012 33
34<br />
Business Intelligence for<br />
the Manufacturing Industry<br />
Rajendra Babtiwale<br />
Business Context fought all these challenges in the best making decisions?” In a lighter vein I<br />
Today the manufacturing industry suitable way by setting up systems and always call it as the paralysis of<br />
faces different challenges than those it processes, adopting quality cultures like analysis. We should refer to one<br />
grappled with a decade ago. Ten years TQM, TPM, Kaizen, Quality Circles and beautiful statement made by Eliyahu<br />
ago, we were talking about competition Six Sigma etc. Industry also got Goldratt in his book 'The Haystack<br />
from global players, low cost producers accredited for various quality Syndrome'. He says, 'Maybe we should<br />
and managing constantly changing certifications like ISO 9001, 14001 and define information not as 'the data<br />
customer expectations and our many more. All these initiatives have required to answer a question' but as<br />
processes and systems. Today industry helped industrial organizations to 'the answer to the question asked'. That<br />
is under pressure to fight all the evils of i m p r o v e t h e i r e f f i c i e n c y a n d way information is not the input to the<br />
the past as well as emerging effectiveness to a great extent, as also decision making process, it is the output<br />
complexities but at the same time does to survive and excel in the business of the decision making process”.<br />
not have the right information systems domains they are in.<br />
to diagnose and take meaningful Now this poses a bigger challenge<br />
actions to reduce these competitive Such maintenance and improvement as we have never defined information<br />
pressures. initiatives have generated humongous that way. Information that is collected in<br />
data. In my opinion the question today is organizations is rarely holistic. The data<br />
Over a period of time, industry has “How one can use this data for on related and unrelated parameters is<br />
- Owb¡ 2012
inadequate or unavailable making it<br />
difficult to compare, tweak and forecast<br />
performance. Organizations find<br />
something called as the 'Fact Gap'<br />
between data and usable information<br />
due to various reasons which we will<br />
discuss in this article.<br />
One reason that comes immediately<br />
to mind is that many organizations have<br />
different IT systems in different<br />
functions and therefore data collection<br />
happens in a disintegrated fashion. This<br />
makes it difficult to have a consolidated<br />
view to produce relevant information<br />
(decision). The big picture is missed out.<br />
As usual actions taken are suboptimized<br />
and do not give results which<br />
are comprehensive.<br />
Also data gathered in different<br />
pockets of the industry does not<br />
percolate down to various levels<br />
vertically and horizontally, which again competitors optimal cost and helps improve<br />
makes it difficult to take a decision 8. Data on key elements retaining performance of operations,<br />
without having knowledge of the impact customers scheduling and procurement<br />
it has in different areas.<br />
9. Proactive assessment of the systems.<br />
situation • QA data gets analyzed and provides<br />
T h e I T s y s t e m s t h a t a r e 10. Ability to forecast direction for making enhancements<br />
implemented in many organizations are<br />
in the product and handle customer<br />
not able to generate desired reports. All these challenges inhibit timely complaints in a better fashion.<br />
The majority of the reports generated and effective decision making. • Decision on introducing new<br />
are static and there is dependency on<br />
the IT function in the organization to<br />
generate these reports. These reports<br />
take a long time to be analysed and<br />
cannot be used for forecasting to a great<br />
extent.<br />
The data, reports and the<br />
information based on them is known as<br />
Business Intelligence, which is getting<br />
widely accepted across industry<br />
sectors.<br />
Challenges Faced by Organizations<br />
1. Having bird's eye view at<br />
organizational and functional levels<br />
2. Availability of information at all<br />
locations<br />
Business intelligence has become a<br />
necessity for the organizations, not only<br />
to look at historical and present data,<br />
analyze and take decisions but it also<br />
provides an opportunity to tweak<br />
parameters to simulate results for better<br />
forecasting. In one way it is like DOE<br />
(Design of Experiment); however the<br />
difference in BI (Business Intelligence)<br />
is that we can simulate past data by<br />
tweaking parameters to understand<br />
trends and does not involve actually<br />
conducting experiments and observing<br />
results as in DOE.<br />
Benefits of Business Intelligence (BI)<br />
• The benefits that organizations can<br />
•<br />
•<br />
•<br />
•<br />
•<br />
technologies is possible by using BI.<br />
Reports are not at the end of line or<br />
after the fact but are generated<br />
upstream for better decision making.<br />
Report generation has flexibility and<br />
they are dynamic.<br />
It is possible to compare lateral<br />
parameters and cross functional<br />
performance can be analyzed in a<br />
better fashion.<br />
Lateral communication gets better<br />
and transparency is brought in,<br />
which helps build trust.<br />
The most important benefit is that<br />
the accuracy of data improves<br />
because of its visibility to a larger<br />
group within the organization.<br />
3.<br />
4.<br />
5.<br />
6.<br />
Integration of data at organizational<br />
level<br />
Speed and flexibility to generate ad-<br />
hoc reports<br />
Flexibility to add new data sources<br />
in the current system<br />
Capability to drill down to elemental<br />
level data for better decision<br />
making<br />
•<br />
•<br />
accrue from BI are many. BI helps<br />
provide proactive responses to<br />
customers, which in turn leads to<br />
improved customer relationships.<br />
It helps to handle ever changing<br />
market place expectations.<br />
It is easy to take effective decisions<br />
in case of new products and<br />
estimate time to market.<br />
----------------------------------------------------<br />
Rajendra Babtiwale is AVP at e-Zest<br />
solutions Ltd. a “Micro-Strategy<br />
Business Intelligence and Mobile<br />
Business Intelligence” partner providing<br />
high performance, scalable enterprise<br />
Business Intelligence platform for a<br />
cross-section of industries.<br />
7. B e n c h m a r k i n g a b i l i t y w i t h • BI helps to manage inventory at<br />
- Owb¡ 2012<br />
35
36<br />
MCCIA Event Highlights - May - June 2012<br />
MCCIA and FICCI (Federation of<br />
<strong>India</strong>n <strong>Chamber</strong>s of <strong>Commerce</strong> &<br />
Industry) jointly organized a seminar<br />
titled “Advertising – Gateway to Build<br />
a Successful Brand” in <strong>Pune</strong> on 19th<br />
June. The purpose of this program was<br />
to enlighten small industries, startup<br />
companies and other SMEs on the<br />
advantages of advertising and the<br />
various branding and advertising<br />
avenues available.<br />
MCCIA – FICCI Joint Seminar on Advertising<br />
Mr. Vikram Sakhuja, Chairman,<br />
FICCI, Advertising and Marketing<br />
Committee and CEO – South Asia,<br />
Group M Media <strong>India</strong> Pvt. Ltd.<br />
introduced participants to the world of on advertising budget allocations of and Zee Talkies sponsored the event.<br />
advertising and the steps involved in some of the most famous brands. 110 participants from SME companies<br />
making advertising work for one’s The second session on the Power of participated in this interactive seminar.<br />
business. Mr. Shripad Nadkarni,<br />
Founder Director, MarketGate<br />
Consulting then gave a presentation on<br />
“How to build a brand from scratch.”<br />
He took the audience through the<br />
journey of advertising of various brands,<br />
citing Nirma and Surf Excel as one time<br />
rival brands and the evolution of their<br />
respective advertising strategies over<br />
time. Mr. Nadkarni also spoke on the<br />
importance of effective advertisement<br />
spends and presented various statistics<br />
Media, covered Radio, Television &<br />
Newspaper as advertising mediums.<br />
Mr. Sameer Sainani, Chief Revenue<br />
officer, Radio Mirchi, Mr. Atul Pande,<br />
CEO, Ten Sports and Mr. Gautam<br />
Dalal, VP – Marketing, DNA spoke on<br />
effective advertising through radio,<br />
television and the print media<br />
respectively.<br />
Rage Communication Pvt. Ltd., a<br />
Mumbai based agency and Zee Marathi<br />
This included participation from<br />
companies like Armstrong Machine<br />
Builders Pvt. Ltd, Baramati Agro Ltd.,<br />
BITS Pvt. Ltd., Choice Dental Clinic,<br />
Delphi Computech Pvt. Ltd., Electronica<br />
Finance Ltd., <strong>India</strong>com Ltd., Nishikawa<br />
Communication, ORWELL IT Solutions<br />
Pvt. Ltd., Symbiosis Management<br />
Studies, Universal Solutions as well as<br />
several smaller firms and individuals.<br />
lll<br />
A full day training program on ‘Customer • How to deal professionally and industry and was attended by<br />
Care’ was organized at MCCIA on 23rd confidently with customers participants from John Deere <strong>India</strong>,<br />
May. The session was conducted by • How to handle difficult situations or Pneumatic Engineering Corporation,<br />
consultant and trainer, Mr. Jayprakash complaints positively Kam Avida, Enviro Engineering,<br />
Zende. Designed to provide essential • Building confidence to make Sandvik Asia Pvt. Ltd, Vritti Solutions<br />
skills to meet customer needs, Mr. decisions and take personal Ltd., NeilSoft Ltd., Yenkay Instruments<br />
Zende covered topics such as responsibility for actions & Control, Durr Ecoclean, Penosh<br />
• How to handle crisis • Creating a plan for improvement Translink, Elite Service Apartments Pvt.<br />
• Developing the key criteria for back at work Ltd.<br />
achieving good customer service The event got a good response from the lll<br />
- Owb¡ 2012<br />
Workshop on Essential Customer Care Skills<br />
Benchmarking as a Tool for Product Development / Improvement<br />
A one day session on ‘Benchmarking’ • How Benchmarking Is Done personnel from Armstrong Machine<br />
conducted by eminent speaker and • B e n c h m a r k i n g v s R e v e r s e Building, Bag Electronics, Vanaz<br />
author, Shrinivas Sharangpani was Engineering Engineers Ltd, A Raymond Fasteners<br />
organized at MCCIA on 29th May. The • Benchmarking Practices <strong>India</strong> Pvt. Ltd, Duroshox Pvt. Ltd. , Sara<br />
program was interactive and covered • B e n c h m a r k i n g a n d V a l u e Plast Pvt.Ltd, Behr – Hella<br />
topics such as Engineering Themocontrol (I) Pvt. Ltd. etc.<br />
• Advantages of Benchmarking The program elicited a good response<br />
• Why Benchmarking is Necessary from companies and was attended by lll
MCCIA MEMBER FOCUS - WOMEN ENTREPRENEURS' SERIES<br />
Entrepreneur in Focus - Sheela Dharia, Anant Enterprises<br />
Q.1) Nature of Business and Product manufacturing business and our main Q.6) What are your future focus areas<br />
/ Services offered by your enterprise. customer was the Ministry of Defence. and ambitions?<br />
Ans : We specialize in manufacturing Right from the beginning, I was very Ans : I want to expand my firm from an<br />
s p r i n g s f o r E n g i n e Va l v e s , keen to do something on my own. SSI to a LSI.<br />
Suspensions, Compressors, Printing Hence I tapped private companies for<br />
Press, Elevators & Actuators, Hydraulic their requirements in springs. Since we Q.7) As a women entrepreneur, what<br />
& Pneumatic Equipment, Air Operated got an encouraging response we set up particular experience / incident do<br />
Presses, Power Hydraulic Presses, ‘Anant Enterprises’ as a separate firm you consider as the most valuable or<br />
Door Locks, Clutches and Clocks. We which was operationally handed over to something that taught you a lot?<br />
manufacture all types of Helical Coil me in 1998. Ans : When the business was handed<br />
Springs and Wire form items. We soon acquired the ISO 9000 over to me in 1998, it was a turning point<br />
Anant Enterprises is equipped with a certification and we have even started for me to handle the operations single<br />
fully automatic coiling machine up to exporting springs to Singapore now. handedly. I had to face various<br />
5.00 mm wire diameter. We also situations independently.<br />
specialize in the manufacture of heavy Q.4) What challenges did you face One renowned company had placed an<br />
springs up to 50.00 mm wire diameter while establishing your firm / order for custom made, stainless steel<br />
through cold / hot rolled processes. We business? springs. I visited that company, studied<br />
have a fully computerized design set up, Ans : Since my children were small, the all their systems and manufactured the<br />
electronic load testing facilities and balance between work and home was a items to specification on priority.<br />
qualified technical personnel. big challenge for me. Everything was fine initially and we got<br />
Tackling business competition for long regular orders from the company. I<br />
Q.2) What inspired you or motivated term sustenance is a tough job. The ups therefore invested and procured stocks<br />
you to become an entrepreneur / start and downs of the market and labour of raw material. But a year later, one fine<br />
your business? problems are the main worries. day, the company stopped placing<br />
Ans : Since childhood, I always had a orders with us citing costing problems. I<br />
great urge to do something different in Q.5) What achievements of your firm / tried my best to find a solution but it was<br />
my career. business are you most proud of? of no use. Thus I ended up with a big<br />
Ans : We received the Mahila Udyojak financial loss!<br />
Q.3) Please give us your brief profile Award from MCCIA in 1998. We were Every day is a challenge. We get<br />
and background (personal and also awarded the Indira Gandhi positive and negative results in<br />
professional)? Sadbhavana Award in 2005. The business. But my aim is always to run<br />
Ans : I have done my B. Sc. in turnover of my firm has reached close to my business effectively, carefully and<br />
Chemistry. After marriage I joined my Rs 2 crores in this financial year. with professional determination.<br />
brother-in-law who had started a spring lll<br />
- Owb¡ 2012<br />
37
38<br />
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- Owb¡ 2012
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- Owb¡ 2012<br />
39
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H$m`©j_VoÀ`m {H$Ë`oH$ nQ>rZo H$_r Amho. gÜ`m gd©gmYmaUnUo ^maV d A_o[aHo$Vrb H$aVm OmJ{VH$sH$aUmbm BVH$m {damoY<br />
d ^{dî`mÀ`m ñnY}À`m `wJm_Ü`o Zm{dÝ`mMm _yë`d¥ÜXrMm A§XmO KoVë`mg ^maVmg `m H$emgmR>r, Ë`mV H$m` dmB©Q> Amho? `mnydr©Mr<br />
emoY KoÊ`mÀ`m àd¥ËVrbm MmbZm {_im`bm X¥îQ>rH$moZmVyZ Amnbo {dkmZ d V§ÌkmZ YmoaU Amnbr EHy$U n[apñWVr g_mYmZH$maH$<br />
nm{hOo. `mMo CXmhaU Úmd`mMo Pmbo Va {dH${gV H$aÊ`mg Iyn dmd Amho. {dkmZ ZìhVr. H$Xm{MV ~mOmamMo AW©H$maU MwH$bo<br />
A_o[aHo$Mo KoVm `oB©b. A_o[aHo$Mo eoVr CËnmXZ Am{U V§ÌkmZmMr VmH$X _mZdmÀ`m _ybämyV Agob. {Z`moOZmÀ`m _mJm©Zo a{e`m Ywirbm<br />
ho ^maVmBVHo$ Amho. na§Vy à{H«$`m CµÚmoJ d BVa JaOm§À`m nyV©VogmR>r dmnaÊ`mbm AmnU àW_ {_imbm Vgo Amnbo hmody Z`o Ago dmQ>V Agob<br />
_mJm©Zo Vo Amnë`m eoVr_mbmMr 450 hOma àmYmÝ` Úmd`mg hdo. `m_Ü`o AÝZ, Amamo½`, Va `oWyZ nwT>o ñdV:bm ~XbyZ `m OJmÀ`m<br />
H$moQ>r ê$n`m§Mr _yë`d¥ÜXr H$ê$Z {Z`m©V Am{U nmUr, D$Om©, amoOJma, {Zdmam B. ~m~VrV ~mOmamV ZrQ> ì`mnma H$ê$`m. g_¥ÜXr EH$X_<br />
VŠ Vm H«$. 1 : ^maV d A_o[aHo$Vrb gd©gmYmaU dñVy§Mo ~mOma^md<br />
dñVy ^maV (à{V {H$bmo ^md) A_o[aH$m (à{V {H$bmo ^md)<br />
Q>mo_°Q>mo 10 Vo 40 ê$n`o 290 ê$n`o<br />
~Q>mQ>o 4 Vo 15 ê$n`o 39 ê$n`o<br />
H$m§Xm 5 Vo 11 ê$n`o 73 ê$n`o<br />
g\$aM§X 20 Vo 80 ê$n`o 240 ê$n`o<br />
Ho$ir 10 ê$n`o 97 ê$n`o<br />
XÿY 40 ê$n`o 120 ê$n`o<br />
dZñnVr Vob 50 ê$n`o 161 ê$n`o<br />
- Owb¡ 2012
`oUma Zmhr, Vr hiyhiy `oB©b. gÜ`m dmT>Umam CËnmXZdmT>rMm Kmof _hËdmMm nm{hOo. Joë`m 20 dfm©V MrZZo Am{W©H$ H«$m§Vr<br />
OmJ{VH$sH$aUm_wio gdm©§Zm Amnë`m H$îQ>mZo Zmhr. Va Ë`mEodOr JwUdËVoda AmYmarV H$_r `eñdr H$ê$Z XmI{dbr. H$maU gd©M<br />
Am{U JwUm§Zr da MT>Ê`mMr g§Yr {_iob, gmo`, IMm©_Ü`o KoVbr OmUmar eoVr CËnmXZo AmKmS>`m§da àJVr, ^a^amQ> Am{U Am{W©H$<br />
g§nyU©Vm Am{U bmoH$emhrMo Zdo `wJ AdVaob _hËdmMr R>aUma AmhoV. VgoM OmJ{VH$ gw~ËVm ho nm`mämyV YmoaU d Ü`o` MrZZo<br />
Ago H$m g_Oy Z`o? ZmhrVar AmVm Vwåhr Wmondy ì`mnma H$amam_wio ^maVmgma»`m {dH$gZerb R>a{dbo. AmO MrZÀ`m dñVy OmJ{VH$<br />
åhUmb Var ho dmao Wmondbo Om`Mo Zmhr. XoemV ~oH$marMr g_ñ`m {Z_m©U hmoUma Amho ~mOmanoR> H$m~rO H$arV AmhoV. ho MrZÀ`m<br />
21 ì`m eVH$mMm {dMma H$aVm eoVr Am{U `m~m~V Hw$UmMohr Xþ_V Zmhr. Ë`m_wio `eñdrVoMo J_H$ g_OyZ KodyZ ^maVmbmhr<br />
ì`dgm`m_Ü`o Am_ybmJ« ~Xb hmoÊ`mMr BÀN>m Agmo dm Zgmo eoVrH$So> bj ÚmdoM `mM _mJm©Zo {ZpíMVnUo àJVr H$aVm `oB©b.<br />
eŠ`Vm {XgVo. CËnmXZ dmT>rer g§~§{YV bmJUma Amho Am{U IoS>`mH$So> dimdoM WmoS>Š`mV H$moUË`mhr Xoembm àJVrnWmda<br />
O¡dV§ÌkmZ, OZwH$ emñÌmVrb àJVr `m§da ^a bmJUma Amho. ZoÊ`mgmR>r nm`mämyV gw{dYm n[anyU© H$aUo<br />
{Xbm Amho. AmVmn`©§V `m~m~VMo doY KoÊ`mMo Zdr Am{W©H$ ì`dñWm {Z_m©U hmoVmZm Amdí`H$ R>aVo. `m ~m~tH$So> àIaVoZo<br />
à`ËZ AZoH$m§Zr Ho$bobo AmhoV na§Vy `m Ë`mM~amo~a g_mO Am{U g§ñH¥$VrXoIrb AmnUmg bj Úmdo bmJob. Voìhm Amnë`m<br />
{dMmad§Vm§Zm AW©emñÌmVrb H$mhr à_o`m§Mr AQ>inUo ~XbVo. Zì`m ì`dñWoÀ`m JaOm XoemMm gd©g_mdoeH$ Am{U doJdmZ {dH$mg<br />
ämyb nS>bobr Amho Ago _bm dmQ>Vo. eoVr doJi`m AgVmV. Ë`mV Zì`m hoVy§Mr, Zì`m H$ê$Z OmJ{VH$ ì`mnmamMo ZdrZ AmìhmZmg<br />
CËnmXZdmT>rÀ`m ~m~VrV Am¡Úmo{JH$ OJmbm H$m¡eë`m§Mr, Zì`m gm_m{OH$ g§~§Ym§Mr EH$ àIaVoZo gm_moao OmVm `oB©b d AmJm_r ^maV<br />
bmJy nS>Umam "BZH«$sqPJ [aQ>Z©g' hm {gÜXm§V ZdrZ OS>UKS>U hmoV AgVo. OwÝ`m g§aMZm EH$ OmJ{VH$ {dídmV ZdrZ Am{W©H$ _hmgËVm<br />
bmJy nS>V Zmhr. `m ì`dgm`mMr "{S>{_{ZqeJ {Zê$n`moJr hmodyZ _moSy>Z nS>VmV Am{U OwZr åhUyZ CX`mg AgUmao amîQ´> Agob.<br />
[aQ>Z©g' `m {gÜXm§VmnmgyZ AOyZ gwQ>H$m _yë`o ZîQ> hmoVmV. Ë`m_wio ~è`mMOUm§Zm `m<br />
Pmbobr Zmhr. Ë`m_wio 21 ì`m eVH$m_Ü`o _moS>VmoS>r_Ü`o _wŠVrMr j_Vm {Xgbr Va Ë`mV WmoS>Š`mV OmJ{VH$ ì`mnmarH$aU ho 21<br />
^maVr` eoVrV AW©emñÌmÀ`m X¥îQ>rH$moZmVyZ MyH$ H$m`? ^maVmbm ~mOmanoR>oÀ`m ì`m eVH$mVrb AgUmao AmìhmZ AmnU<br />
hmoUmar CËnmXZdmT> _hËdmMr R>aUma Amho. g§dY©Zm~m~V MrZMm AmXe© S>moi`mnwT>o R>odbm H$mbnaËdo, n[apñWVrà_mUo, _mUgmZo,<br />
- Owb¡ 2012<br />
41
42<br />
g_mOmZo, XoemZo ~XbVo ñdê$n pñdH$mabo Iwë`m dmVmdaUmV {_giyZ AmZ§XmMo d AmO J{V_mZ `wJmV àË`oH$ _mZdOmVrÀ`m<br />
nm{hOo. Ë`m_wio àW_V: ZwH$gmZ Pmë`mgmaIo g_mYmZmMo YZr hmoÊ`mgmR>r AZ§V AmH$memV H$miOmbm Wa© H$aVmV. Vo åhUVmV,<br />
dmQ>obhr na§Vy XrK©H$mimZ§Va Am{U A§{V_V: ~mJS>V amhVmV. _J AmO OmJ{VH$sH$aUmÀ`m<br />
Ë`mMm ^anya \$m`Xm hmoVmo Ago {XgyZ Ambo Iwë`m YmoaUmV Jar~m§Zr Var nwÝhm Vw_Mo aoer_H$mR>r dmX{ddmX, Vohr<br />
Amho. Ver _wŠV ì`mnmam_wio àJVrMr XmbZo g§aOm_emhrÀ`m ~§{XñV qnOè`m^modVr ldUr` Am{U<br />
Iwbr hmoVmV. B{VhmgmMm AmT>mdm KoVbm {KaQ>`m H$m Kmbmì`mV? Oar Vmo qnOam _ZZr` AmhoV nU VyV© _mÂ`m gpÝ_Ìm§Zmo,<br />
AgVm pñWVrdmXr _§S>ir Am{U gmoÝ`mMm Agbm qH$dm ga§Om_emhr_Ü`o aOm Úm _bm<br />
pñWaàd¥ËVrMr _§S>ir àË`oH$ ~Xbmbm Ord AZoH$ gwIgmo`r {_iV Agë`m Var Hw$gw_mJ«O n{bH$S>M`m O§Jbm_Ü`o {h_bmQ>oV<br />
VmoSy>Z {damoY H$arV AgVmZm {XgVmV. `m åhUVmV Ë`mà_mUo - Hw$S>Hw$S>Umè`m<br />
gdm©§Mm {dMma H$aVm OmJ{VH$sH$aUmbm Ë`m ZmJS>`m nmoam§H$So> _bm Om`Mo Amho<br />
gmoSy>Z Hw$Urhr ~mhoa am{hbo Va Ë`mMr nIm§_Ü`o ZgVmo dmam Ë`m§À`m A§JmV Omi noQ>{dÊ`mgmR>r<br />
AdñWm hr nmÊ`m~mhoarb VS>\$S>Umè`m g¥îQ>r_Ü`o {\$aUmam --------------------------<br />
_memgmaIr Pmë`m{edm` amhUma Zmhr. XodimV ZgVmo Xod M§ÐH$m§V ämynmb nmQ>rb, g§_ÌH$ àmÜ`mnH$,<br />
OmJ{VH$ ZmJarH$aUmV (Iwë`m ~mOmanoR>oV) {díd ì`mnyZ CaUmam AW©emñÌ {d^mJ, `ed§Vamd MìhmU _hmamîQ´><br />
Jar~m§Zm Ý`m` {_iÊ`mMr eŠ`Vm A{YH$ _wŠV {dÚmnrR> Aä`mgH|$Ð (7208A) Ûmam<br />
Amho. CXm. EImÚmZo O~aXñVrZo EImXm njr ^maVmV J[a~r hQ>{dÊ`mgmR>r Am_Mr _§S>ir nX²_ämyfU dg§VamdXmXm nmQ>rb _hm{dÚmb`,<br />
qnOè`mV ~§X Ho$bm Am{U Ë`mbm Oa n§MVmam§{H$V hm°Q>ob_Ü`o H$arV Agbobr H$dR>o _hm§H$mi, {O. gm§Jbr 416 405.<br />
qnOè`mVyZ ~mhoa nS>Ê`mMr g§Yr àmá Pmbr Va dmX{ddmX, go{_Zmg©, H$m`©emim `m§Mo gÜ`m _mo. 9404287395/ 7875701289<br />
Vmo njr Hw$R>bmhr {dMma Z H$aVm ~mhoa nS>Vmo d nod \w$Q>bo Amho. `mg§~§Yr Hw$gw_mJ«O `m§Mo eãX<br />
- Owb¡ 2012<br />
chandrakant.patil08@rediffmail.com
Oo ~Xbm`Mo Amho Vo _moOm !<br />
{_{Zf C_amUr<br />
gH$mir _m°{ZªJdm°H$ dê$Z naV `oV Am{U `mbm H$moUrhr gh_V hmoB©b H$s ho AgoM nm{bHo$Mr JmS>r `oD$Z Vmo KoD$Z OmB©b Am{U<br />
AgVmZm ZJanm{bHo$À`m g\$mB© H$m_Jmam§Mm AgVo. AmnUhr Odinmg J¥hrV Yabo Amho gwnadm`Oa dOZ H$ê$Z àË`oH$mÀ`m MmQ>©da<br />
KmoiH$m Jßnm _maV C^m Agbobm {Xgbm. H$s ho AgoM AgVo Am{U AgoM Mmbm`Mo. {bhrb. àË`oH$mZo _{hÝ`m^amV {H$Vr H$m_<br />
EHy$U 8-10 OU (nwéf d {ó`m {_iyZ) Ago H$m ? hm àý XoIrb nS>Uo ~§X Pmbo Amho. Ho$bo Vo ghO _moOVm `oB©b. d Ë`mV gwYmaUm<br />
Amnmnbo PmSy> hmVmV qH$dm H$mIoV Yê$Z IaoVa amoOÀ`m H$m_mMr _moOXmX OoWo hmoV Zmhr H$aÊ`mH$[aVm Q>mJ}Q> XoIrb XoVm `oB©b. AWm©V<br />
Amam_mV Jßnm _maV hmoVo. AmgnmgMm n[aga VoWo AgoM H$m_ Mmbm`Mo. _r Ooìhm `m_Ü`o Ago H$aÊ`mMr àm_m{UH$ BÀN>m hdr<br />
VgmM AñdÀN> hmoVm. añË`mda, añË`mÀ`m doJdoJù`m H$maImÝ`mV Q´>oqZJ Úm`bm OmVmo Am{U Zm|Xrhr àm_m{UH$ Agm`bm hì`mV.<br />
H$So>bm, XþH$mZm§À`m XmamV, H$mJXm§Mo ~moio, Voìhm {VWë`m àË`oH$mÀ`m H$m_mMr amoOMr IaoM H$m` J§_V `oB©b Vo nhm,Jmd ñdÀN> hmoB©b<br />
H$Mam ^aboë`m ßbmpñQ>H$ {neì`m,gmao VgoM _moOXmX H$er H$am`Mr `mMo Control Am{U àË`oH$mbmM `mMm A{^_mZ XoIrb<br />
hmoVo. ho H$m_Jma _mÌ Xþgè`mÀ`m Jmdmbm Charts,Check List V`ma H$am`bm {eH$dVmo. dmQ>ob. JmdmVrb {d{dY g§ñWm, ZmJ[aH$<br />
Amë`mgmaIo C^o hmoVo. Odinmg AYm© Vmg da {Xboë`m CXmhaUmV g\$mB© H$m_Jma Ë`m§À`m gmaoM `mbm hmV^ma bmdVrb.<br />
C^m amhÿZ _r dmQ> nmhV hmoVmo, AmÎmm H$m_mbm amoOJmam{df`r ,h¸$m{df`r OodT>o OmJê$H$<br />
gwédmV H$aVrb, _J H$aVrb. nU Amü`m©Mr AgVrb VodT>oM Vo Zo_yZ {Xboë`m H$m_m{df`r Ho$di ñdÀN>VoMoM Zìho Va H$moUVohr H$m_<br />
Jmoï> åhUOo WmoS>çmM doimZo gmaoOU AgVrb, Va _mPo Jmd ñdÀN>,{ZQ>ZoQ>Ho$ _moOm`bm gwédmV Ho$br Va Ë`mV gwYmaUm<br />
Amnmnë`m _mJm©Zo {ZKyZ Jobo. H$Mam VgmM ìhm`bm Am{U R>odm`bm {H$Vrgm doi bmJob? H$aUo eŠ` hmoVo. Measure what you want<br />
hmoVm. Odinmg 2-3 Vmgm§Zr _r Ë`mM IaoVa Ë`m§À`m H$m_mMr _moOXmX H$aUo Iyn gmono to improve Ago åhQ>boM Amho. H$m_mMr<br />
añË`mZo Am°{\$gbm {ZKbmo Voìhmhr H$Mam Amho. àË`oH$mbm {d^mJ dmQy>Z {Xbobo _moOXmX hmoVmZm EH$ MyH$ hmoÊ`mMr eŠ`Vm<br />
VgmM hmoVm. AgVmV. àË`oH$mbm _m{Hª$J Ho$bobo nmoVo {Xbo d AgVo, Vr åhUOo AmnU H$m` hdo Vo<br />
_mÂ`m _Vo {h amoOMrM n[apñWVr AgVo Jmoim Ho$bobm H$Mam Ë`m§Zr Ë`mV ^ê$Z R>odbm. _moOÊ`mnojm H$m` MwH$bo Vo _moOÊ`mH$So> AmoT>m<br />
- Owb¡ 2012<br />
43
44<br />
`mgmR>r Imbrbà_mUo gd©gmYmaU format dmnê$ eH$Vm.<br />
CÚmoJmMo Zmd {XZm§H$<br />
{d^mJmMo Zmd à_wImMo Zmd<br />
H$m` _moOXmX Ho$bo Vo n[a_mU OmZodmar \o$~«wdmar _mM©<br />
1 EHy$U Jmoim Ho$bobm H$Mam {H$bmo C{Ôï> à_mU 250 250 250<br />
2 {H$bmo àË`j à_mU 200 240 260<br />
àË`oH$mÀ`m H$m_mMo EH$ MoH${bñQ> Imbrbà_mUo ~Z{dVm `oB©b .<br />
CÚmoJmMo Zmd<br />
{d^mJmMo Zmd {d^mJ à_wI<br />
_{hZm gmÜ`<br />
amoOMo H$m_ dma§dm[aVm gmo_ _§Ji ~wY<br />
1 {d^mJ 10 _Yrb H$Mam PmS>Uo. amoO/AmR>{Xdgm/Xa_hm<br />
2 H$Mam nmoË`mV ^ê$Z R>odUo.<br />
3 AmnU Jmoim Ho$boë`m H$Mè`mMo dOZ Zm|X H$aUo.<br />
o<br />
AgVmo. `mgmR>r (PPI) Positive (Analysis) H$aVm `oB©b. Data not AgVo. `m bj R>odÊ`mV ghOVm Agmdr,<br />
Performance Indication System dmnaVm analyzed is waste.<br />
`mo½` eãXmVM g_O Úmdr. KPI (Key<br />
`oVo. `m_Ü`o àË`oH$ H$m_mÀ`m {d^mJmH$Sy>Z - àË`oH$ doiÀ`m _moOXmXrMo AmH$So> Performance Indicators) CËnmXZ à{H«$`oMo<br />
Amnë`mbm H$m` hdo Vo R>a{dUo Amdí`H$ gmè`m§Mo, gmè`m§Zm H$iVrb Ago, _moO_mn H$aVmV Va, PPI `mo½` arVrZo _m§S>bo<br />
AgVo. R>a{dboë`m {Xder EImÚm \$bH$mda AgVm, H$_©Mmè`m§À`mV hmoUmam gH$mamË_H$<br />
àX{e©V H$am CXm. Xa AmR>dS>çmÀ`m ~Xb _moOVmÎm. nJmadmT>, à_moeZ `mdoir<br />
H $ m U Ë ` m h r { d ^ m J m M m EIÚm dmar AWdm Xa _{hÝ`mÀ`m EIÚm<br />
' P P I ' `m§Mm Cn`moJ àJVr nÌH$mgmaIm hmoVmo. Am{U<br />
_m§S>Ê`mH$[aVm Imbrb H$m`©nÕVr dmnamdr. VmaIobm.<br />
ñdV…Mo narjU ñdV…M H$ê$ eH$Vmo Am{U<br />
- àË`oH$mÀ`m H$m_mMr Standard doimodoir gwYmaUm§gmR>r àd¥Îm hmoD$ eH$Vmo.<br />
MoH${bñQ> Am{U Control Charts - H$m` hdo VoM _moOm åhUOo ~Zdm.<br />
Yield _moOm PPI CËH¥$ï> n[aUm_ VoìhmM XmIdVo ,<br />
ho Vw_À`m _XVrZo Ë`mMo Ë`mbmM ~Zdy<br />
Rejection ZH$mo. CXm.10% MwH$bo Ooìhm Agob,<br />
åhUÊ`mEdOr 90 % ~amo~a Amho Ago ÚmV.<br />
- àm_m{UH$ BÀN>m - O~m~XmarZo d AmZ§XmZo<br />
_moOm. - _moOXmXrMo AmH$So> g_mYmZH$maH$ H$m_ H$aÊ`mMr<br />
- Ë`m {d^mJmÀ`m H$m_m§Mr d ZgVrb Va Xmofmamon H$ê$ ZH$m. Ë`mÀ`mer - àm_m{UH$ Zm|Xr<br />
O~m~Xmè`m§Mr `mXr H$ê$Z Ë`m§Mr gwYmaUm H$aÊ`m{df`r MMm© H$am. - H$m_mV Am{U Zm|Xr_Ü`o gmVË`<br />
JwUdÎmm _moOÊ`mMo n[a_mU R>adm. CXm. Ë`mgmR>r Ë`mbm _XV H$am, àoaUm X`m. - {dûcofU_Ü`o gmVË` Am{U nmaXe©H$Vm<br />
darb CXmhaUmV àË`oH$ H$m_JmamZo ~jrg n¡emÀ`mM§ ñdénmV hdo Ago Zmhr, - gm§{KH$ àd¥Îmr - H$moUmÀ`mVar nwT>o<br />
{H$Vr {H$bmo H$Mam Jmoim Ho$bo Vo _moOVm Vo emã~mgH$s qH$dm darð>mg_moa H$m¡VwH$ OmÊ`mnojm gdmªZr nwT>o OmÊ`mMr.<br />
`oB©b.<br />
`m ñdê$nmVhr Agy eH$Vo.<br />
- {d^mJmVrb gd©M H$m_m§Mr _moOXmX H$am - ~{jgm§Mm AmZ§X gd© Q>r_bm gmOam H$ê$ ----------------------------åhUOo<br />
{d^mJà_wImnmgyZ AHw$eb X`mV.<br />
{_{Zf C_amUr<br />
H$m_Jmamn`ªV gmaoM H$moUmbmhr dJiy<br />
Imbrb àH$maMo PPI Chart ZH$m. Am{U<br />
Checklist - VoM _moOm Á`mMo Vwåhmbm {dûcofU amoOÀ`m amoO ^aë`m OmVmV Am{U<br />
Ë`m `mo½` AgVmV `mda bj AgUo JaOoMo<br />
Lean Black Belt<br />
Soiutions Kaizen Management<br />
Systems<br />
(Cell.9822390363)<br />
minishumranigmail.com<br />
- Owb¡ 2012<br />
VmarI VmarI VmarI
2025 gmbmVbo B§Q>aZoQ><br />
S>m°. XrnH$ {eH$manya<br />
`{º$H$ g§JUH$ d nrgr _mhrV Amho - _J Vr ì`º$s AmYw{ZH$ {Z`{_VnUo g{\ª$J H$aV ZmhrV.<br />
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- Owb¡ 2012 55
56<br />
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_V Amho.<br />
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H$m_mM ñdén Ë`§mMr H$m_§, H$m`©joÌ H$er<br />
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CXmhaUo WmoS>Š`mV Imbr {Xbobr AmhoV.<br />
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Ë`m§M {ejU d {ZdS>bobo joÌ `mV {damoYm^mg<br />
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- Owb¡ 2012
Yw«dm bmH$am Am°Šg\$S©> `w{Zìh{g©Q>r _Yrb H$Mè`mVyZ _m{UH$ _moVr IoiUr, nwñVH§$, \${Z©Ma, H$m°åß`yQ>a XoIrb<br />
gmoeb Am§ÌàZg©Mo nXdrYa nwdr©Mm H$Mam doMyZ nmoQ> ^aUmè`m§M hmbmIrM Aem dñVy AgVmV Jy§O EZOrAmo AgyZhr<br />
BÝìhoñQ>_|Q> ~±{H$J _Ybm AZw^d. AmO Vo Am`wî` gwYmaÊ`mgmR>r {X„ rÀ`m gwIdñVy Ë`m§Mo H$m_ _hËdmM dmQ>V Zmhr åhUyZ \§${S>J<br />
Hw$[a`a ì`dgm`mV AmhoV. 2008 _Ü`o JUoe KamVrb _{hbm A{ZVm AhÿOm `m§Zr Ho$boë`m EOÝgrZo Am{W©H$ _XV {Xbr Zmhr. VWmnr<br />
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{_ÌmÀ`m Kar "{_a°H$b Hw$[a`a' gwé Ho$br nmgyZ a§Jr ~|aJr AmH$f©H$ dñVy ~ZdÊ`mMr H$moQ>r én`mM Amho EHw$U aŠH$_ XoU½`m _YyZ<br />
ì`dgm` bhmZ à_mUmV hmoVm. 2009 _Ü`o \°$ŠQ>ar AmO C^r Amho d H$Mam doMUmè`m§ Jy§O Zo ~Zdbobm Cn`wŠV dñVy§À`m {dH«$r _YyZ<br />
Wa_°ŠgÀ`m à_wI AZy AmJm `m§Zr _w~§B©VM VrZeo OUm§Zm à{jeU XoCZ \°$ŠQ>arV H$m_ {Xb ;Xáa, `moJm _°Q>, bhmZ ~mim§Mr JmXr Õ d A§e²<br />
Yw«dm `m§Zm OmJm {_idyZ {Xbr. Ë`m_wio Amho. H°$ar ~°½O, h±S> ~±½O², \$moëS>a, \$mB©b, `mMm {_imbobm 50 bmI én`m§À`m<br />
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{S>brìharO BVH$m ì`dgm` hmoVm. Vmo Xa_hm \°$ŠQ>arV V`ma hmoVmV. A{ZVm `m§Zr ßb°ñQ>rH$ "àH$aU -H$emgmR>r C~ogmR>r'<br />
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OmVo. Yw«dm `m§Zm 60 hOma S>m°ëg©Mr \o$bmo{en `m§Zr A{ZVm `m§Zm Iyn _XV Ho$br. \°$ŠQ>arV _mOr n§VàYmZ amOrd Jm§Yr `§mZr 1989<br />
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AZoH$ A§nJmZm d X²îQ>rhrZ§mZm H$m_ XoÊ`mMo AmdS>ë`m Ë`m_wio {Z`m©VrMr Am°S©>a {_imbr `m§Mr {ZdS> Ho$br _mYd MìhmU _w§~B©<br />
Yw«dm `mMo à`ËZ gwé AmhoV. {Z`m©V gwé Pmbr. hm gmam ì`dhma "H$m°ÝPd© {dX`mnrR>mMo E_ Eg² gr. A_o[aHo$Vrb nr EM<br />
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_mJUr_wio ~hmXþaJS> `oWo Zdr \°$ŠQ>ar gwé Ho$br gwI S>mdbyZ Vo gmjaVm _mo{h_oV gm_rb Pmbo.<br />
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d Ë`mda MmbUmao bmB©Q²g² h[af `m§Zr Ë`§mÀ`m nXdrYa nU nÌH$m[aHo$V a_bo ZmhrV àgma Ho$bm. ^maVmVrb AZoH$ ehamVyZ _mYd<br />
goëH$mo \°$ŠQ>arV V`ma Ho$bo d H$Zm©Q>H$mVrb CËVaH$merV dmdaVmZm Ë`m§Zm Jar~m§À`m MìhmU `m§Zm gmjaVm _mohr_ am~dÊ`mgmR>r<br />
J«m_rU ^mJmV drOoMo {Xdo nwadbo. Joë`m n§Yam A§Jmdarb H$nS>`mMr Q>§MmB© {Xgbr. Ë`m§Zr Am_§ÌU Ambr. {Xëbr, O`nya, bIZm¡,<br />
dfm©V 1,20,000 KamV gm¡a `§ÌUoMo {Xdo Jar~m§H$[aVm H$nSo> O_dm`M R>adb Ë`mgmR>r Ah_Xm~mX, ~S>moXm Aem AZoH$ {R>H$mUr<br />
AmhoV. gmoZ_ hiir `m IoS>`mV Vrg Hw$Qw>§~mZr "Jy§O' hr g§ñWm ñWm{nbr. Ë`m§À`m nËZr {_Zr _mohr_ am~dbr "àW_' _YyZ nwñVH$ àH$m{eV<br />
{_iyZ 9,500 én`m§Mr gm¡a `§ÌUm KoCZ drOooMo `m§Mr gmW hmoVrM. XmoK§hr KamoKa OmCZ H$nSo> Ho$br. bmImo {Zaja§mZm, bhmZ _moR>`m<br />
{Xdo bmdbo AmhoV hr gmar H$_r CËnÝZmMr Jmoim H$am`Mo Vo dm°etJ_erZ _Ü`o ñdÀN> nwéfm§Zm, pñÌ`m§Zm `mMm bm^ Pmbm. gmjaVm<br />
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Vmg drO bmJVo. åhUOo 20 d°Q>. ^oinyar Ë`m§Mr g_mOgodm AZoH$mZm AmdSy>Z bmoH$ Am` gr Am` gr Am` ~±H$, JmoXaoO g_yh,<br />
{dH«o$Vo g§¿`mH$mir Mma Vmg drO dmnaVmV. AmnU hmoCZ Ë`m§À`mH$So> H$nSo> AmUyZ XoV `m A§~mZr, Am{PO no«_Or `m§Mr _XV KoVbr.<br />
amoO§Xmardarb H$mam{Ja, J«m_rU _{hbm dJ© ~amo~a ñd§`§godH$m§Mr Q>r_hr AmnmoAmn V`ma AmVm A_o[aH$m, B§½bS> H$Sy>Z "àW_' bm _XV<br />
`m§Zm Aer gm¡a`§ÌUm daXmZ Amho. hf©b `m§Zm Pmbr. ì`mn dmT>bm AmO Xa_hm 50 hOma {_iVo.<br />
gmè`m ^maVmV gm¡a `§ÌUm Ý`m`Mr Amho. {H$bmo gm_mZ "Jy§O' H$So> O_m hmoV§ d Ë`mM "àH$aU -{dkmZ {Zð> g_mOgodH$'<br />
"àH$aU -gw`© ZmamUmMr H¥$nm' dmQ>n Ho$b OmV. Ë`mV H$nS>`mgmo~V Mßnbm,<br />
- Owb¡ 2012<br />
57
58<br />
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n¡H$s 2004 _¿`o 18 OUm§Zm Am` Am` Q>r bm O`àH$me Zmam`U, {dZmo~m ^mdo `m§Zr<br />
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Am` Q>r V àdoe {_imbm. Ë`m§À`m `m {VWo _moR>çm g_ñ`m§Mm {dMma Ho$bm OmV Zmhr<br />
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bo{IH$m - aí_r ~Ýgb<br />
_amR>r AZwdmX - {H$Vr© naMwao<br />
nmZo - 400 {§H$_§V - 150/-<br />
eãXm§Mo gm_Ï`© - `ed§Vamd MìhmU `m§Mo coI, gm{hË` d ^mfUo<br />
g§nmXH$ : am_ àYmZ A_o` àH$meZ - {ÛVr`md¥Îmr - 1 OyZ 2012<br />
_m. H¡$. lr. `ed§Vamd MìhmU `m§À`m Aem ì`{º$g§~§Yr nwÝhm EH$Xm dmMVmZm EH$<br />
OÝ_eVmãXr dfm©V øm nwñVH$mMr Xwgar Amd¥Îmr doJimM AmZ§X {_iVmo. {dMma Am{U qMVZ<br />
A_o` àH$meZZo àH$m{eV Ho$cr Amho. ZwgVoM øm ^mJmVyZ gwÕm `ed§Vamdm§À`m àJë^,<br />
EH$ cmoH$m§Mo ZoVo, _wËgÔr amOH$maUr, Hw$ec Mm¡\o$a d n[an¹$ Aem {dMmagaUrMr nwÝhm<br />
àemgH$M Zìho Va `ed§VamdOr ho {VVHo$M EH$Xm AmoiI hmoVo. VH©$VrW© cú_Uemór<br />
gm{hpË`H$ hmoVo. `ed§Vamdm§À`m ì`{º$_ËdmMo Omoer, Zm. gr. \$S>Ho$, BË`mXr _mÝ`dam§Zr<br />
AZoH$ n¡cy hmoVo. `m darc nwñVH$mVë`m àË`oH$ Ë`m§À`m {dMma, ^mfme¡cr g§~§Yr Jm¡admoX²²>Jma<br />
coImVyZ Ë`m§Mo AZoH$ JwU d n¡cy {XgyZ `oVmV. H$mT>coco AmhoV.<br />
Ë`m§À`m g§nÞ Aem d¡Mm[aH$VoMr AmoiI øm ho nwñVH$ Amnë`mcm nwÝhm EH$Xm<br />
nwñVH$mVyZ hmoVo. øm nwñVH$mMo Mma ^mJ Ho$co ^yVH$mimV KoD$Z OmD$Z `ed§Vamd d<br />
AmhoV d Ë`mMr {d^mJUr g§ñH$ma, ì`{º$, Ë`m§À`mgma»`m AZoH$ _mÝ`dam§Mr d Ë`m§À`m<br />
{dMma d qMVZ Aer H$aÊ`mV Amcr Amho. àM§S> H$m`m©Mr nwÝhm EH$Xm AmR>dU H$éZ XoVo.<br />
`ed§Vamdm§Mm cmoH$g§J«h àM§S> hmoVm d Ë`m§À`m ho EH$ Z¸$sM dmMZr` d g§J«hr nwñVH$ Amho.<br />
gm{ÞÜ`mV Amcoë`m ì`{º$ åhUOo Amnë`m<br />
g_mOmcm {_imcocr EH$ XoUJrM hmoVr. -----------------------------<br />
Ë`mVrc AZoH$ OUm§Mm Img `ed§Vamdm§À`m nwñVH$ n[aM` : AZ§V gaXoe_wI<br />
e¡crV Amnë`mcm øm nwñVH$mVyZ n[aM` (S>m`aoŠQ>a OZab, _amR>m M|~a d g§nmXH$<br />
hmoVmo. ømVrc AZoH$m§Zr _hmamï>´ KS>{dcm. "g§nXm')<br />
- Owb¡ 2012