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Editorial<br />

Welcome to the July issue of Sampada. As we step into the second quarter of the financial year, business and<br />

industry need to revitalize themselves in order to re-energize the economy and successfully surmount domestic and<br />

global challenges.<br />

One such sector that needs to swiftly set aside the hurdles that are slowing it down and gallop ahead is the <strong>India</strong>n<br />

steel industry. Sampada's cover story takes a bird's eye view of the current status and future potential of the <strong>India</strong>n<br />

steel industry and the major bottleneck of land acquisition it faces in its growth path. Y. R. Gharpure, former MD of<br />

Hindustan Antibiotics in a well researched article, points out just how important the contribution of the steel sector is<br />

to our country's rapid infrastructural development, which alone will facilitate comprehensive economic growth.<br />

Capt. R.N. Gulati, senior naval veteran, writes about the as yet unexplored opportunities that abound in the field of<br />

commercial deep sea fishing for entrepreneurs willing to invest and take the initiative in the EEZ along <strong>India</strong>'s coastline.<br />

Dr. Deepak Shikarpur does some interesting crystal gazing about the role and the reach of the internet in 2025,<br />

while Rajendra Babtiwale, AVP, e-Zest Solutions puts into perspective the importance and criticality of Business<br />

Intelligence (BI) in helping manufacturing organizations stay ahead of their competitors in today's increasingly<br />

complex, hyper competitive business environment.<br />

Prof. Chandrakant Patil also highlights the far reaching, irreversible changes ushered in by globalization and how<br />

everyone impacted by it – from farmers to small businessmen – have to find ways and means to smartly adapt and<br />

survive in this new 21st century world order.<br />

Dr. Sriniwas Joshi and Dr. Narendra Kadu underline the importance of teacher training in boosting the morale and<br />

self esteem of the teaching community, which in turn can lead to a much higher quality of education being imparted at<br />

all levels by motivated and committed teachers.<br />

In addition, Sampada also brings you articles of professional and general interest on topics like customer service,<br />

dream analysis, book reviews and little known facts about the <strong>India</strong>n banking system.<br />

Please read on for all this and much more.<br />

Anant Sardeshmukh<br />

Director General & Editor, Sampada


Vol. 68th • Issue 4 • July 2012<br />

Founder<br />

Late A. R. Bhat<br />

<strong>Mahratta</strong> <strong>Chamber</strong> of <strong>Commerce</strong>,<br />

<strong>Industries</strong> & <strong>Agriculture</strong><br />

Editor<br />

Anant Sardeshmukh<br />

Executive Editor<br />

Salil Desai<br />

Editorial Committee<br />

Arun Kudale<br />

Deepak Karandikar<br />

Chandrashekhar Chitale<br />

Dr. Sudhir Rashingkar<br />

Govind Patwardhan<br />

Production & Coordination<br />

Pramod Potbhare<br />

Page Layout<br />

G'tech Computers<br />

Cover Page Design<br />

Vivek Sahasrabudhe<br />

Printing<br />

Modern Printing Press<br />

Owner/Printer/Publisher<br />

Anant Sardeshmukh<br />

Director General<br />

<strong>Mahratta</strong> <strong>Chamber</strong> of <strong>Commerce</strong>,<br />

<strong>Industries</strong> & <strong>Agriculture</strong><br />

<strong>Pune</strong> 411 002.<br />

Tel. : 020-25709000<br />

020-24440371<br />

C o n t<br />

INDIAN STEEL INDUSTRY - STIMULATE OR STAGNATE<br />

7 <strong>India</strong>n Steel Stuck in Land Acquisition<br />

- Y. H. Gharpure<br />

22 The Commercial Potential of Deep Sea Fisheries<br />

- Captain R. N. Gulati<br />

25 Making the Customer a 'Real King'<br />

- Jayprakash Zende<br />

29 High Morale = Better Teachers<br />

- Dr. Shriniwas Joshi & Dr. Narendra Kadu<br />

32 Dream Analysis - An Introduction<br />

- Dr. C. G. Deshpande<br />

34 Business Intelligence for<br />

the Manufacturing Industry<br />

- Rajendra Babtiwale<br />

36 MCCIA Event Highlights - May-June 2012<br />

37 MCCIA Member Focus -<br />

Women Entrepreneurs' Series<br />

7


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48


INDIAN STEEL STUCK IN LAND ACQUISITION<br />

Y. H. Gharpure<br />

1) INTRODUCTION : By products from economy. From a negligible global Table 5 shows processes followed<br />

coal were the original feedstock for the presence, <strong>India</strong> is now a globally globally compared with those followed<br />

chemical industry before oil and gas acknowledged steel producer and the in <strong>India</strong>.<br />

discoveries. Coal will last longer than oil credit goes to the opening up of the<br />

and gas. By products from coal and economy. There is a technological shift taking<br />

steel production go hand-in-hand. place in <strong>India</strong> particularly in new plants<br />

Before independence, <strong>India</strong> had only 3 2) PRODUCTION STATUS : Crude (ref. Table 6 overleaf).<br />

steel plants viz. Tata Iron & Steel, <strong>India</strong>n steel is the input for downstream<br />

Iron and Steel Company and products. Crude steel capacity and Steel demand constitutes flats, longs<br />

(1)<br />

Visveswaraya Iron and Steel. All the 3 production have been steadily rising and alloy products shown in Graph A<br />

plants were in the private sector and over the last 5 years as evident in ov e rleaf :<br />

together had a capacity of only 1 million Table 3 overleaf.<br />

tonnes. Today the sector is made up of<br />

The compound growth rate has been<br />

government players, foreign players The capacity has increased from 51 around 9.6% and is expected to<br />

and others as given in Table 1 below: million tonnes in 2005-06 to almost 73 continue at around 10% up to 2020. In a<br />

million tonnes in 2009-10. At almost short span of 5 years, the per capita<br />

<strong>India</strong> today is the 5th largest producer of 90% capacity utilization, crude steel consumption of steel has gone up from<br />

steel as can be seen from Table 2 below: production has also increased from 46.5<br />

million tonnes to 65 million tonnes over<br />

35 kgs in 2005 to 53 kgs presently.<br />

<strong>India</strong>’s estimated steel production in the the period. Infrastructure requires ‘long’ whereas<br />

year 2010 was around 67 million tonnes.<br />

the auto sector requires ‘flat’ steel<br />

Steel contributes 2% to the GDP and 3) TECHNOLOGY STATUS : Mainly 3 products and both these segments have<br />

6.2% to the Index of Industrial types of furnaces are used for steel shown continuous growth. It’s projected<br />

Production. Steel therefore constitutes production viz. Basic Oxygen, Electric to be even higher by the year 2012 (ref.<br />

a significant contribution to the <strong>India</strong>n Arc and Induction (ref. Table 4 overleaf) Graph B overleaf).<br />

TABLE 1<br />

STEEL PROJECTS BY OWNERSHIP<br />

Ownership Projects Cost Capacity (million tpa)<br />

Government 9 63,907 20.85<br />

Private 77 600,309 192.60<br />

<strong>India</strong>n 70 471,309 159.80<br />

Foreign 7 129,000 32.80<br />

Total<br />

Source: www.projecttoday.com<br />

86 664,216 213.45<br />

TABLE 2<br />

WORLD STEEL PRODUCTION<br />

World Crude Steel Production in 2010*<br />

Rank Country Production (million tonne)<br />

1 China 626.56<br />

2 Japan 109.60<br />

3 USA 80.59<br />

4 Russia 67.00<br />

5 <strong>India</strong> 66.80<br />

6 South Korea 58.45<br />

7 Germany 43.82<br />

8 Ukraine 33.56<br />

9 Brazil 32.82<br />

10 Turkey 29.00<br />

Source : World Steel Association * = Provisional<br />

- Owb¡ 2012<br />

7


8<br />

TABLE 3<br />

CRUDE STEEL PAST PERFORMANCE - INDIA<br />

Year Crude Steel<br />

Capacity ('000 tonne) Production ('000 tonne) Capacity utilisation (%)<br />

2005-06 51171 46460 91<br />

2006-07 56843 50817 89<br />

2007-08 59845 53857 91<br />

2008-09 66343 58437 88<br />

2009-10 72963 64875 89<br />

Apr-Dec. 2010-11* 56597** 50594 89<br />

Source : JPC, *=Provisional, ** 2.5 million tonne capacity added during April-December 2010<br />

TABLE 4<br />

PROCESS ROUTES FOLLOWED - INDIA<br />

Crude steel production by process route Percentage share (%)<br />

2005-06 2009-10 2010-11*<br />

(April - December Estimated)<br />

Basic Oxygen Furnace (BOF) 52 45 47<br />

Electric Arc Furnace (EAF) 18 24 26<br />

Induction Furnace (IF) 30 31 27<br />

Total<br />

Source : JPC, *=Provisional<br />

100 100 100<br />

TABLE 5<br />

PROCESS ROUTES AND THEIR SHARES IN PRODUCTION VOLUME (1993)<br />

Product Process World <strong>India</strong><br />

Volume (Mt) Share (%) Volume (Mt) Share (%)<br />

Iron Blast Furnace 513 97 16 88<br />

Direct Reduction 19 3 2 12<br />

Steel Open Hearth Furnace 69 10 5 26<br />

Basic Oxygen Furnace 431 59 8 47<br />

Electric Arc Furnace 225 31 5 27<br />

Other 1


4. LONG VS FLAT PRODUCTS from ‘closed’ to ‘open’ market the fact is easily borne out by just<br />

conditions. One may not totally agree analysing the steel sector alone.<br />

The world believes that <strong>India</strong> is on the with the way we went about this change<br />

threshold of becoming a global – a bit lopsided as witnessed by the It has been empirically established<br />

economic power and a reasonably ushering in of cars before we got the beyond doubt that steel plays an<br />

developed country in the next 15 to 20 roads – but it is a path we are unlikely to important part in a nation’s development<br />

years – by the late 2020s. This belief change irrespective of the political party and the per capita steel consumption is<br />

gains strength from the encouraging at the centre. We have also succeeded considered a good indicator of overall<br />

changes witnessed in the country since in bringing about a certain degree of development. Before attempting to<br />

1990 when a marked shift in policy was development but this has taken place analyse the ground reality in <strong>India</strong>, it is<br />

embarked upon by the central only in a few pockets of the country. essential to appreciate some basic<br />

government and we gradually changed That’s where we have gone wrong and yardsticks.<br />

Source : http://www.oecd.org/dataoecd/37/56/47853777.pdf<br />

GRAPH - A<br />

GRAPH - B<br />

Source : http://steel.nic.in/oecd/INDIAN%20STEEL%20OUTLOOK%20%20IISI%20%20- %20Tata%20Steel%20presentation.ppt<br />

- Owb¡ 2012<br />

9


10<br />

- Owb¡ 2012<br />

Major Steel Producers in <strong>India</strong><br />

Jindal Steel<br />

Essar Steel<br />

Tata Steel - Jamshedpur<br />

Bellary Steel<br />

SAIL


Steel - Basic Global Norms<br />

Generally, countries are categorised as<br />

Today, a per capita steel<br />

consumption of around<br />

development alongside major areas in<br />

the country in a state of neglect - small<br />

developed pockets where the demand<br />

under-developed, developing or<br />

developed. The consumption pattern of<br />

long / flat products and per capita steel<br />

consumption are reliable indicators of a<br />

500 kg is considered<br />

close to the saturation<br />

point, except for small<br />

for cars and white goods is high<br />

alongside large tracts that are under-<br />

developed. Clearly, large amount of<br />

work remains to be done in the<br />

nation’s development. In the early<br />

stages of development, the bulk of steel<br />

requirement is for long products - for<br />

infrastructure and basic industries. The<br />

countries with high<br />

population density.<br />

While the world average<br />

development of the country as a whole.<br />

The government is apparently seized of<br />

this anomaly and has over the past few<br />

demand for flat products increases as<br />

the country gets developed and the<br />

need for white goods and consumer<br />

is around 145 kg, the<br />

per capita steel<br />

years visibly begun to set right matters.<br />

The Joint Plant Committee has<br />

estimated steel consumption at a<br />

products rises. These are shown in consumption in <strong>India</strong> conservative 100 million tonnes (MT) in<br />

Charts A and B below.<br />

It is generally accepted that 80 to 85 %<br />

currently stands at just<br />

30 kg only.<br />

2018. This may not be enough for <strong>India</strong><br />

to achieve the objective of being<br />

considered as a developed nation in the<br />

long products are needed in under- 2020s. While we may have by that time<br />

developed countries, about 60 to 65 %<br />

in developing countries and 30 to 35% in<br />

developed countries. Further, per capita<br />

countries such as Malaysia, Thailand,<br />

China and even Vietnam.<br />

many more areas of high development<br />

as per world standards, the country as a<br />

whole would still have large areas that<br />

steel consumption is generally 5 to 50 kg<br />

in under-developed, 50 – 250 kg in<br />

developing and over 250 kg in<br />

developed nations.<br />

Today, a per capita steel consumption of<br />

around 500 kg is considered close to the<br />

saturation point, except for small<br />

countries with high population density.<br />

While the world average is around 145<br />

kg, the per capita consumption data on a<br />

few countries is: Singapore 1200 kg,<br />

South Korea & Taiwan 860 to 900 kg,<br />

Germany 540 kg, USA 410 kg, Malaysia<br />

345 kg, Thailand 150 kg, China 160 kg<br />

and Vietnam 48kg. <strong>India</strong>n consumption<br />

currently stands at 30 kg only - which is<br />

What do these figures convey about<br />

<strong>India</strong>? First, the current per capita steel<br />

consumption in <strong>India</strong>, at a dismal 30 kg,<br />

is only at the level of an under-<br />

developed country, let alone a<br />

developing one. It indicates that no<br />

meaningful infrastructural development<br />

is occurring in the country as a whole.<br />

Second, the current proportion of flat to<br />

long product consumption in <strong>India</strong>, at<br />

about 55%: 45% (ideally, the reverse is<br />

desired today), is alarmingly tilted<br />

towards flat products for the present<br />

level of development and is a<br />

consumption pattern found in near<br />

developed countries.<br />

would remain neglected.<br />

<strong>India</strong> has one of the poorest<br />

infrastructures, considering its<br />

geographical size and population and at<br />

this stage of <strong>India</strong>’s development, when<br />

GDP is growing at 8-9% and exports are<br />

increasing, the infrastructure must<br />

ideally match the requirement. The<br />

capital goods and auto industry is<br />

booming. Both infrastructure capital<br />

goods and auto require steel (refer<br />

Graph C overleaf).<br />

It can be seen that in a year, 21% of the<br />

steel went into construction, 3.7% in<br />

capital goods and 2.7% in auto. In these<br />

just above the average level in most of<br />

Africa. This is also indicative of where<br />

<strong>India</strong> stands compared to neighbouring<br />

These two critical facts signify that <strong>India</strong><br />

has very small pockets of high<br />

3 sectors, rapid developments are<br />

taking place and larger steel<br />

consumptions are forecasted.<br />

CHART A<br />

LONG AND FLAT PRODUCT USAGE AND DEVELOPMENT<br />

CHART B<br />

DEVELOPMENT AND PER CAPITAL STEEL CONSUMPTION<br />

Source : http://handk-india.tripod.com/id2.html<br />

- Owb¡ 2012<br />

11


12<br />

GRAPH - C<br />

- Owb¡ 2012<br />

Table - 7<br />

Production of Main and Secondary Producers (Summary)<br />

(*000 tonnes)<br />

Sl. No. Item / Producer Production 2006-07 2007-08 2008-09 2009-10* 2010-11*<br />

(Apr - Dec)<br />

1. CRUDE STEEL<br />

Main Producer 21868 21789 21755 22969 17425<br />

ASP + VISL 309 315 263 308 232<br />

Other Producers<br />

E.A.F. Units (incl. Corex & MBF/EOF) 13250 14820 18365 21738 16412<br />

Induction Furnaces 15390 16933 18054 19860 16525<br />

TOTAL (Crude Steel) 50817 53857 58437 64875 50594<br />

2. PIG IRON<br />

Main Producers 860 936 589 731 490<br />

Other Producers 4133 4378 5618 5003 3727<br />

TOTAL (Pig Iron) 4993 5314 6207 5734 4217<br />

% share of Other Producers 82.8% 82.4% 90.5% 87.3% 88.4%<br />

3. SPONGE IRON<br />

Gas Based 5265 5845 5516 6161 4484<br />

Coal Based 13080 14531 15575 14577 15521<br />

TOTAL (Sponge Iron) 18345 20376 21091 20738 20005<br />

% share by Process (Coal Based) 71.3% 71.3% 73.8% 70.3% 77.6%<br />

4. FINISHED STEEL FOR SALE (Alloy/Non-Alloy)<br />

Main Producers 17614 18020 17216 17900 13289<br />

Other Producers 40047 43332 46229 47565 38437<br />

Less IPT/Own Consumption 5132 5277 6281 5773 4430<br />

TOTAL (finished steel) 52529 56075 57164 59692 47296<br />

% share of Other Producers 76.2% 77.3% 80.9% 79.7% 81.3%<br />

*Provisional<br />

EAF : Electric Arc Furnace, MBF : Mini Blast Furnace, EOF : Energy Optimising Furnace, IPT : Inter Plant Transfer<br />

Source : Annual Report 2010-11, Ministry of Steel, Government of <strong>India</strong>, www.steel.gov.in


5) PRIMARY AND SECONDARY<br />

STEEL CONSUMPTION : The steel<br />

industry comprises production of crude<br />

steel, pig iron, sponge iron and finished<br />

products as given in Table 7.<br />

Pig iron and finished steel production<br />

have shown steady growth followed by<br />

crude steel and sponge iron. Apart from<br />

local production, to meet the shortfall<br />

and to meet the demand for certain<br />

categories of steels not produced,<br />

imports are taking place (refer Table 8<br />

below).<br />

SPONGE IRON<br />

Table - 8<br />

Import of Iron and Steel Through Major <strong>India</strong>n Ports<br />

(*000 tonnes)<br />

Sl. No. Category 2006-07 2007-08 2008-09 2009-10* 2010-11*<br />

(Apr - Dec)<br />

1. Semi-Finished Steel (Non-Alloy)<br />

Semis 268.7 156.3 481.9 327.3 228.3<br />

Re-rollable Scrap 154.7 200.8 98.4 95.9 60.6<br />

Finished Steel (Non-Alloy)<br />

Bars & Rods 290.1 436.0 433.2 588.3 385.2<br />

Structurals 86.2 75.7 55.4 90.7 77.2<br />

Rly. Materials 2.0 20.0 23.4 11.7 6.9<br />

Plates 1124.0 1461.9 991.4 886.0 641.6<br />

HR Sheets 56.9 29.0 55.2 23.5 60.9<br />

HR Coils / Skelp / Strips 1571.7 2947.5 2293.0 2938.6 1940.6<br />

CR Coils / Sheets 605.8 820.8 710.2 881.9 830.8<br />

GP / GC Sheets 195.2 268.2 294.3 286.8 263.7<br />

Elec. Sheets 252.4 241.9 222.3 280.3 247.9<br />

TMBP 1.8 3.4 2.3 1.0 1.2<br />

Tin Plates 124.1 100.9 101.5 155.5 117.5<br />

Tin Plates W / W 25.0 46.6 36.2 41.4 26.3<br />

Tin free Steel 32.2 44.0 31.8 34.0 47.9<br />

Pipes 69.0 85.1 21.0 42.1 31.8<br />

TOTAL Fin. Steel (Non-Alloy) 4436.4 6580.9 5271.2 6261.8 4679.5<br />

2. Alloy / Stailess Steel 491.0 448.0 569.0 1034.5 681.8<br />

TOTAL Steel (1 + 2) 4927.4 7028.9 5840.2 7296.3 5361.3<br />

3. Other Steel Items.<br />

Fittings 137.2 170.2 25.2 38.4 43.1<br />

Misc Steel Items 317.2 399.2 302.9 974.4 1041.4<br />

Steel Scrap 2185.3 2557.9 3161.9 4403.6 2772.5<br />

4. Iron<br />

Pig Iron 3.7 10.7 7.8 10.8 7.1<br />

Sponge Iron 0.1 0.8 0.5 0.2 0.2<br />

H. B. Iron - - - - -<br />

5. Ferro-Alloys 105.9 199.0 144.6 95.2 114.7<br />

GRAND TOTAL 7677.3 10366.7 9483.1 12818.9 9340.3<br />

*Provisional<br />

Source : http://steel.nic.in/Annual%20Report%20(2010-11)/English/Annual%20Report%20(2010-11).pdf<br />

Annual Report 2010-11, Ministry of Steel, Government of <strong>India</strong>, www.steel.gov.in<br />

PIG IRON<br />

- Owb¡ 2012<br />

13


14<br />

Although imports are growing, the at the rate of 9.6% is a result of<br />

growth is not commensurate with the substantial investments made in the<br />

rising demand since local production steel sector (refer Table 10 above).<br />

has also been going up.<br />

There are long term investment plans of<br />

<strong>India</strong> also exports steel and steel major players and the same are<br />

products and here too, the exports have depicted in table 11 overleaf.<br />

shown a steady but nominally<br />

decreasing trend vide Table 9 above. As can be seen, if the entire proposed<br />

additional capacity of almost 154 million<br />

6) INVESTMENTS: Increase in tonnes comes up, it will mean an<br />

production of steel over the last 5 years investment of Rs. 4,54,000 crores.<br />

- Owb¡ 2012<br />

TABLE 10<br />

PROJECT INVESTMENT IN FINISHED STEEL<br />

(Rs. Crore) Planning Under Implementation Total Total(n.o)<br />

Dec.05 87,767 40,144 1,27,911 176<br />

Dec.06 1,08,152 59,580 1,67,732 205<br />

Dec.07 1,77,429 72,545 2,49,973 225<br />

Dec.08 2,05,273 1,03,321 3,08,586 318<br />

Dec.09 2,51,459 1,53,464 4,04,922 405<br />

CAGR-5 Yr 23.40% 30.80% 25.90% 18.10%<br />

Source : Survey : Steel <strong>Industries</strong>, Business <strong>India</strong>, 4.4.2010<br />

Table - 9<br />

Category-Wise Exports<br />

(*000 tonnes)<br />

Sl. No. Category 2006-07 2007-08 2008-09 2009-10* 2010-11*<br />

(Apr - Dec)<br />

1 SEMIS (Non-Alloy) 665.3 373.0 661.0 355.0 235.0<br />

FINISHED STEEL (Non-Alloy)<br />

2 Bars & Rods 329.0 213.0 187.0 212.0 100.0<br />

3 Structurals 75.0 73.0 73.0 55.0 22.0<br />

4 Plates 106.5 153.0 264.0 66.0 48.0<br />

5 HR Coils / Sheets 1580.3 1391.0 943.0 540.0 365.0<br />

6 CR Coils / Sheets 386.4 510.0 341.0 345.0 181.0<br />

7 GP / GC Sheets 2173.3 2026.0 1849.0 1287.0 824.0<br />

8 Elec. Sheets 1.5 25.0 8.0 3.0 0.0<br />

9 Tin Plates 37.0 36.0 88.8 75.0 50.0<br />

10 Pipes 203.5 200.0 504.0 495.0 236.0<br />

11 Total Finished Steel (Non-Alloy) 4892.5 4627.0 4257.8 3078.0 1826.0<br />

12 Total Finished Steel (Alloy / Stainless) 349.0 450.0 179.0 157.0 239.0<br />

13 Total Finished Steel (Non-Alloy + Alloy) 5241.5 5077.0 4436.8 3235.0 2065.0<br />

14 PIG IRON 706.7 560.0 350.0 278.0 186.0<br />

15 SPONGE IRON 55.6 38.0 34.0 25.0 7.0<br />

*Provisional<br />

Source : Annual Report 2010-11, Ministry of Steel, Government of <strong>India</strong>, www.steel.gov.in


7. CAPACITY ADDITION : If all the new plants coming up succeed, located in a few states which have<br />

Substantial capital addition has been steel production will be boosted to excellent iron ore resources such as<br />

projected over the next 5 years which around 121 million tonnes by 2013. But Orissa, Jharkhand, West Bengal,<br />

could lead to increasing the steel it’s a target unlikely to be achieved due Chhattisgarh etc. In addition existing<br />

production capacity of 72 million tonnes to a variety of problems, the biggest one units are also undergoing expansion as<br />

in 2010 to 154 million tonnes in 2015, a among them being land acquisition as seen in Table 15.<br />

growth of more than 100% in 5 years depicted in Table 14.<br />

(refer Table 12). It is hoped that the above projects and a<br />

The expansion plants are mainly few more will materialize.<br />

TABLE 13<br />

INDIA’S PROJECTED STEEL CAPACITY BY 2012-13<br />

Investor Existing Brownfield Greenfield Total by 2013<br />

SAIL 12.84 8.56 - 21.40<br />

RINL 2.90 3.40 - 6.30<br />

TATA STEEL 6.80 3.20 3.00* 13.00*<br />

ESSAR STEEL 4.60 3.90 6.00* 14.50*<br />

JSW STEEL 6.60 4.40 - 11.00<br />

JSPL 2.40 4.80 3.25 10.45<br />

ISPAT <strong>Industries</strong> 3.60 0.60 - 4.20<br />

Bhushan Power & Steel 1.20 1.60 - 2.80<br />

Bhushan Steel 0.80 2.20 - 3.00<br />

Others & Secondary 31.00 3.20 - 34.20<br />

Total 72.74 35.86 12.25 120.85<br />

Source : Ministry of Steel<br />

TABLE 11<br />

LONG TERM INVESTMENT PLANS<br />

<strong>India</strong>n Companies<br />

(Million Tonnes) (Rs. Crores )<br />

Tata Steel 28.0 75,000<br />

JSW 20.0 70,000<br />

Bhushan Steel 11.0 25,000<br />

Essar Steel 7.6 15,000<br />

FOREIGN COMPANIES<br />

Arcelor Mittal 30.0 1,00,000<br />

POSCO 18.0 75,000<br />

Ispat 10.0 20,000<br />

PUBLIC SECTOR<br />

SAIL 17.5 37,000<br />

RINL 6.5 20,000<br />

NMDC 5.0 17,000<br />

TOTAL 153.6 4,54,000<br />

Source : Projects Today.com<br />

TABLE 12<br />

CAPACITY ADDITIONS: 2011-15<br />

Capacity Additions: 2011-2015<br />

Year Capacity Addition Total Capacity<br />

(million tpa) (million tpa)<br />

2010 -- 72.00<br />

2011 7.20 79.20<br />

2012 16.70 95.90<br />

2013 28.64 124.54<br />

2014 20.20 144.74<br />

2015 9.34 154.08<br />

Source: www.projectsmonitor.com/.../india-aims-for-150-<br />

million-tonnes-by-2015<br />

*TATA Steel (Kalinga Nagar - Orissa) and Essar Steel (Paradeep - Orissa) Greenfield projects are likely to be delayed beyond<br />

2012<br />

- Owb¡ 2012<br />

15


16<br />

- Owb¡ 2012<br />

TABLE 14<br />

REASONS FOR DELAYS<br />

Project Capacity Planned mt Tones Land Status Raw Material<br />

Tata Steel (Jharkhand) 12 Jharkhand yet to comeup with R&R Policy None yet<br />

Tata Steel (Orissa) 6 50 % of people yet to move from project site None yet<br />

Tata Steel (Chhattisgarh) 5 Land acquisition started a year ago PL*(Iron ore)<br />

JSW Bengal 10 Land in possession Coal blocks<br />

JSW Jharkhand 10 Land identified Coal, Iron ore<br />

Essar Steel(Orissa) 12(Pellet) +6(steel) Land for first phase None yet<br />

Essar Steel(Chhatisgarh) 3.2 Land being acquired PL*(Iron ore)<br />

Posco <strong>India</strong> 12 Yet to get land Litigation in state<br />

ArcelorMittal(Jharkhand) 12 Land being acquired Coal, Iron ore<br />

ArcelorMittal (Orissa) 12 Land being acquired Coal<br />

Bhushan Steel (Bengal) 2 Land Notification None yet<br />

*Prospecting Licence, Source : BS 09.10.09<br />

TABLE 15<br />

MAJOR STEEL PROJECTS<br />

Major Steel Projects<br />

Company States Capacity (million tpa)<br />

Arcelor-Mittal Jharkhand and Karnataka 12.0<br />

Bhushan Steel Jharkhand and West Bengal 12.0<br />

Essar Steel Gujarat, Chhattisgarh and Orissa 12.6<br />

Jai Balaji <strong>Industries</strong> Kalingnar , Orissa 5.0<br />

JSW Bengal Midnapore, West Bengal 10.0<br />

JSW Steel Karnataka 6.0<br />

POSCO <strong>India</strong> Orissa and Karnataka 18.0<br />

Shree Uttam Steel & Power Sawantwadi, Maharashtra 5.0<br />

Steel Authority of <strong>India</strong> Bhilai, Bokaro and Durgapur 8.0<br />

Tata Steel Chhattisgarh, Orissa and Jharkhand 16.0<br />

Source : www.icra.in/files/articles/2010-February-Steel.pdf<br />

A total of 222 MOUs are<br />

involved for a total capacity<br />

addition of almost 276<br />

million tonnes.<br />

If the land acquisition issue<br />

is overcome, <strong>India</strong> has the<br />

potential for exponential<br />

growth in steel<br />

consumption


Graph D shows the status of present A total of 222 MOUs are involved for a growth in steel consumption as<br />

steel capacity (2009) and projected total capacity addition of almost 276 estimated in graph E overleaf.<br />

capacities by 2012 and 2020 of major million tonnes. One of the major entities<br />

steel producers. among these is Posco, South Korea’s As can be seen, <strong>India</strong>’s per capita<br />

MOU with the Orissa Government for consumption of steel is a meagre 30 kg<br />

An additional capacity of 230-240 setting up a 12 million tonne steel plant per capita as compared to even China<br />

million tonnes is projected as compared at a cost of USD 12 billion, but this which is more than 200 kg., leave aside<br />

to 2009. For the above projections to project is facing serious difficulties in Singapore which is over 700 kg. It is in<br />

become a reality, the MOUs signed with implementation. this context that not only each of the<br />

state government for various projects existing players in the steel sector has<br />

need to materialize as per Table 16. If the land acquisition issue is overcome, expansion plans, but there is also a<br />

<strong>India</strong> has the potential for exponential scramble for FDI in steel led by Posco.<br />

TABLE 16<br />

STEEL PRODUCTION MOUs WITH STATES<br />

State No. of MoUs signed Capacity (million tonnes)<br />

Orissa 49 75.66<br />

Jharkhand 65 104.23<br />

Chhattisgarh 74 56.61<br />

West Bengal 12 21.00<br />

Other states 22 18.20<br />

Total 222 275.70<br />

Source : http://www.projectsmonitor.com/STEEL/green-issues-plague-mega-steel-projects-in-india<br />

GRAPH D<br />

STEEL DEMAND BY 2020<br />

Source : http://www.oecd.org/dataoecd/37/56/47853777.pdf<br />

- Owb¡ 2012<br />

17


18<br />

8. FORECAST FOR 2020 Centre, that government policies will lay consumption will mean a steel<br />

There is no doubt that <strong>India</strong> will strive to stress on development of the vast areas requirement of about 140 million tonnes<br />

achieve the status of a global economic that have hitherto been neglected for per year – or an increase of 110 mT in 16<br />

and industrial power by the 2020s – and over 65 years – alongside the years (2005-2020) from the current<br />

will certainly become one. While most liberalisation and open markets policy of level. This is definitely feasible if one<br />

people in the steel industry believe that r e c e n t y e a r s . I n f r a s t r u c t u r e considers that China increased its<br />

the Joint Planning Committee target of improvement across the country is a production by 70 mT (130 to 200 mT) in<br />

an increase of output by 70mT to 100 prime requisite to further development. 4 years from 2000 to 2003. <strong>India</strong> can do<br />

mT by 2018 is not attainable, given For this, <strong>India</strong> will necessarily need to it too, and will, even though it involves an<br />

<strong>India</strong>’s past track record, there is a reach a per capita steel consumption of investment of approximately Rs<br />

section of experts who believe that this at least 100 kg, if not more, by 2020. The 300,000 crores in 16 years. If we do not<br />

is rather conservative. ratio of long to flat products will also be achieve this production level, massive<br />

set right to about 55% long and 45% flat. imports will surely be resorted to, since<br />

Political compulsions due to the It is unlikely that past mistakes will be development is not going to stop merely<br />

aspirations of the neglected majority will repeated. because the steel industry is not up to<br />

not permit just a few pockets of the challenge. It is entirely up to the<br />

d e v e l o p m e n t . O n e f o r e s e e s , With an estimated population of around industry.<br />

irrespective of the party in power at the 1.4 billion in 2020, this level of<br />

Trigger<br />

Point<br />

- Owb¡ 2012<br />

<strong>India</strong><br />

Point of<br />

Inflection<br />

China<br />

2000-06<br />

GRAPH E<br />

INDIA HAS A POTENTIAL FOR EXPONENTIAL<br />

GROWTH IN STEEL CONSUMPTION<br />

Japan<br />

EU 15<br />

Australia<br />

Singapore<br />

USA<br />

China<br />

<strong>India</strong><br />

Peak Point<br />

Singapore Japan EU<br />

Point of<br />

Saturation<br />

USA<br />

0 100 200 300 400 500 600 700 800<br />

Per capita in KG<br />

<strong>India</strong> will be a part of The New Steel world …<br />

Source : http://steel.nic.in/oecd/INDIAN%20STEEL%20OUTLOOK%20%20IISI%20%20- %20Tata%20Steel%20presentation.ppt<br />

9


Chart C brings out this projected is not being exercised. This is a cause globally in Table 2 earlier. Table 17<br />

scenario . for great concern and money will surely showcases the world’s top steel<br />

The 55% share of long products will have to be spent in a better manner as manufacturers.<br />

amount to 77 mT in 2020 with the large amounts are involved.<br />

balance 65 mT being accounted for by Among the top 10 steel producers, 4 are<br />

flat products. Out of 77 mT long Since infrastructure will play an from China and 2 from Japan. The<br />

products, the requirement of steel important role in our quest for global rankings of major <strong>India</strong>n steel<br />

reinforcement bars (rebars) will be development, it is imperative that we producers are given in Table 18. Ranks<br />

about 35 mT which is a five fold jump have a proper policy and IS code in are based on global production in 2008<br />

from the present level of 6.5 - 7 mT. place at the earliest – one which takes<br />

Special emphasis will therefore be on into account the local needs. There is another method of ranking<br />

Rebar Mills. This has traditionally been based on 23 parameters and the same<br />

a neglected area and a study of the 9) LEADING WORLD STEEL has been reproduced in Table 19. As<br />

small rebar mills currently being set up PRODUCERS: We have already seen can be seen, SAIL ranks 9th and Tata<br />

reveals that even today, proper planning the major steel producing countries Steel 15th.<br />

TABLE 17<br />

WORLDS TOP STEEL MAKERS<br />

World’s Top 10 Steel Makers in 2008<br />

Rank Producers million tonne<br />

1 Arcelor-Mittal, UK 103.3<br />

2 Nippon Steel, Japan 37.5<br />

3 Baosteel Group, China 35.4<br />

4 Posco, South Korea 34.7<br />

5 Hebei Steel Group, China 33.3<br />

6 JFE, Japan 33<br />

7 Wuhan Steel Group, China 27.7<br />

8 Tata Steel, <strong>India</strong> 24.4<br />

9 Jiangsu Shagang Group, China 23.3<br />

10 US Steel, USA 23.2<br />

Source: www.worldsteel.org<br />

Chart - C<br />

TABLE 18<br />

INDIAN STEEL PRODUCERS’ GLOBAL RANKING<br />

Sr. No. Company ml Tonnes<br />

21 SAIL 13.7<br />

69 JSW 3.8<br />

78 Essar 3.4<br />

80 Vizag Steel 3.1<br />

Ranks are based on global production in 2008<br />

TABLE 19<br />

WORLD –CLASS STEELMAKERS<br />

Weighted average Score<br />

Posco 1<br />

Nucor 2<br />

Novolipetsk 3<br />

Arcelor Mittal 5<br />

Nippon Steel 6<br />

JSW Steel 7<br />

SAIL 9<br />

China Steel 13<br />

Tata Steel 15<br />

Essar 19<br />

Total Ranked = 34<br />

Source : WSD/Business Today August 21, 2011<br />

Projections for 2020<br />

Source : http://handk-india.tripod.com/id3.html<br />

- Owb¡ 2012<br />

19


20<br />

GRAPH F<br />

STEEL CONSUMPTION vs. GDP<br />

Source : http://steel.nic.in/oecd/INDIAN%20STEEL%20OUTLOOK%20%20IISI%20%20- %20Tata%20Steel%20presentation.ppt<br />

Source : www.oecd.org/dataoecd/37/56/47853777.pdf<br />

- Owb¡ 2012<br />

GRAPH G<br />

STEEL DEMAND


Can <strong>India</strong>n Steel Industry fulfill this sustain <strong>India</strong>’s growth story. In the<br />

ambitious projection? process, the chemical industry too will<br />

Steel consumption is an index of GDP 12. CONCLUSION : Since <strong>India</strong> has benefit with more input availability of<br />

growth and in fact has a direct large deposits of good quality iron ore, a feedstocks.<br />

relationship to it as shown in Graph F : vital input for steel production, and since ---------------------------------------------------steel<br />

demand is growing in tune with Y. H. Gharpure is Chairman and<br />

10) WHY STEEL: Steel and cement GDP growth, it is time that expansion Managing Director of Gharpure<br />

consumption is an indication of a plans of steel producers stuck in land Consulting Engineers Pvt. Ltd. Earlier<br />

country’s growth rate. Particularly in a acquisitions are quickly resolved to he was Managing Director of Hindustan<br />

nation like <strong>India</strong> which is deficient in<br />

infrastructure, the GDP growth and steel<br />

demand go hand in hand.<br />

Massive investments are being made to<br />

overcome the situation. No wonder the<br />

investment in infrastructure has been<br />

steadily growing from 6% in the year<br />

2007 to 7% in 2010 and is expected to<br />

rise to almost 11% by 2017 as projected<br />

in Graph H above.<br />

WILL INDIA EMERGE AS GLOBAL<br />

STEEL HUB :<br />

Mr. B. Muthuraman, Chief of Tata Steel<br />

and newly appointed president of CII<br />

has predicted that by the year 2050,<br />

<strong>India</strong>n steel production will be 500<br />

million tonnes annually and <strong>India</strong> will<br />

emerge as a global hub for steel<br />

production as depicted in the<br />

accompanying map.<br />

GRAPH H<br />

INFRASTRUCTURE<br />

Source: Goldman Sachs via Thomson Research, 11 October 2010<br />

Map<br />

Source :steel.nic.in/.../INDIAN%20STEEL%20OUTLOOK%20%20IISI%20%20-%<br />

20Tata%20Steel%20presentation.ppt<br />

- Owb¡ 2012<br />

21


22<br />

The Commercial Potential of Deep Sea Fisheries<br />

Captain R. N. Gulati<br />

When your little grandchildren most commercially harvested fishes in and EEZ (Exclusive Economic Zone) on<br />

grow up they may not be able the world would have been depleted. the other. As Image 1 shows the water<br />

to eat their choice of fish - gets deeper and deeper as we go further<br />

Rahu, Rawas, King Fish, Katla or Somewhat similar sentiments were away from the coastline. The area<br />

Pomfret or whatever your favourite salt echoed by Dr. Ms. S. S. Cubelio, an invariably slopes away gently first<br />

water fish has been. In all likelihood expert from Centre for Marine Living (called continental shelf) and then dips<br />

these will not be available, or like the Resources and Ecology (CMLRE) sharply or shall we say the gradient of<br />

Tuna used for Sushi, become Kochi, under Ministry of Earth Sciences, the slope increases dramatically (called<br />

prohibitively expensive. This state of when she spoke at a seminar held at continental slope) till it resumes a<br />

affairs might become a reality either due MCCIA in April 2012. She added that it is horizontal form which is called the<br />

to overfishing or the consequence of now time to exploit deep sea fisheries in ocean basin floor.<br />

global warming or because these our EEZ in order to not only increase the<br />

species might be afflicted by toxins from quantum of food for our expanding The area of the sea enclosed by the<br />

one of the many forms of marine population but also to augment their shoreline up to around 200 metres (650<br />

pollution or they might simply be intake of protein. feet) depth consists of coastal waters<br />

swamped by HAB (Harmful Algal and thereafter deep waters start. This is<br />

Blooms). This is the conclusion reached Before we go any further it is a very rough division.<br />

by the author, Callum Roberts in his essential that we talk about coastal<br />

recently published book titled “The waters and deep waters on the one The EEZ on the other hand forms a<br />

Ocean of Life: The Fate of Man and the hand and the continental shelf, part and parcel of the <strong>India</strong>n Maritime<br />

Sea”. He believes that the stocks of continental slope and ocean basin floor Zones of <strong>India</strong> and legally extends up to<br />

- Owb¡ 2012


a distance of 200 nautical miles from the<br />

shore. In the EEZ we have an exclusive<br />

right to both living and non-living<br />

resources such as fish, oil, gas and<br />

minerals. Here, the depth is not the<br />

criteria. It could include the continental<br />

shelf or/and continental slope and in<br />

some cases even the ocean basin floor.<br />

Legally again, the EEZ is extendable to<br />

a maximum of 350 nautical miles from<br />

the shoreline provided the stipulated<br />

depths are not exceeded. This is<br />

invariably the case, off the deltas of<br />

large rivers like the Hoogly and Indus.<br />

See Figure A.<br />

In view of the rapidly depleting<br />

marine fisheries, CMLRE began to<br />

survey waters beyond 200 metres'<br />

Image 1 - Continental Shelf and Slope<br />

depth but remaining within the found that an enormous amount of There are over 240 species of<br />

extendable EEZ to look for deep sea fish Myctophids (in common garden lantern fish that are found in these<br />

that could provide an alternative to parlance called Lantern Fish) inhabit waters (called variously as deep waters<br />

coastal fishes that we in <strong>India</strong> have these waters in depths ranging from 200 or distance waters) and comprise 65%<br />

come to consume so passionately. They to 1000 metres. of all fishes inhabiting such depths.<br />

Figure A - Exclusive Economic Zone (EEZ)<br />

- Owb¡ 2012<br />

23


24<br />

They migrate vertically each day – behaviour pattern of the fish, their into the subject matter and be the first to<br />

during daylight hours most species go movement in large groups and the areas take a plunge in this greenfield<br />

down to 300 to 1500 metres and where can one find them. It also needs enterprise - deep and distance fishing<br />

towards the evening they rise to the to be studied whether the fish change on a commercial scale. They are<br />

surface to feed on plankton and to avoid their habitat when the seasons change bound to reap rich dividends. To the lay<br />

predation. Their size ranges from 2 cm as also other such related aspects, public I would recommend: develop a<br />

to 30 cm with most being under 15 cm. In before asking potential fishery captains taste for this fish of the future before we<br />

fact such fishes are an alternative food to exploit such resources. Such a task discard fish from our menus altogether.<br />

source (where krill are not available), for can only be undertaken by a fisheries<br />

whales, dolphins, salmon, tuna, sharks, research vessel. The problem is that<br />

p e n g u i n s a n d s q u i d s . W h i l s t there is only one such vessel available<br />

Myctophids are essentially fishes of and so there is an urgent need to<br />

oceanic waters, some species occur augment FORV Sampada currently ----------------------------------------------------<br />

over continental slopes and form being operated by CMLRE, Kochi.<br />

components of coral reef communities. However Sampada has already been<br />

It has been further established that carrying out such surveys selectively.<br />

lantern fishes have in fact greater She has to cover the EEZ of the entire<br />

nutritional contents than even the table East and West coasts plus the EEZ of<br />

fish commonly sold to us. the island territories of <strong>India</strong>.<br />

Deep sea fisheries require The object of this simple and brief<br />

considerable surveys in order to not only piece is to sow the seed among<br />

establish the potential but also study the enterprising entrepreneurs to go further<br />

- Owb¡ 2012<br />

Image 2 - Lantern Fish (The Smaller Fish)<br />

Captain R N Gulati is a retired naval<br />

officer. He is a member of MCCIA's<br />

Under Water Technology Committee.<br />

He is a founder member and a former<br />

Senior Vice President of IMF (<strong>India</strong>n<br />

Maritime Foundation) as well as the<br />

founder and former Editor of SeaGull -<br />

IMF’s magazine.<br />

Email : reggiegulati@gmail.com


Making the Customer a 'Real' King<br />

Jayprakash B. Zende<br />

How to win customers and keep 2) The moments of truth – those gives him little or no incentive to go that<br />

them for life is much more than crucial points of customer contact that extra mile for the customer. This results<br />

just another treatise about how can make or break a business - are not in indifference or even contempt<br />

to smile and be nice to customers. One being properly identified and managed. towards the customer. Yet for the<br />

of the single greatest keys to long term Every time a customer comes into customer that person represents the<br />

business success and prosperity can be contact with a company, he comes away whole company.<br />

summed up in three simple words - feeling better or worse about it. And it's<br />

“Quality Customer Service”. Yet as how well employees manage those In today's service oriented economy,<br />

customers, you and I are painfully aware numerous moments of truth everyday excellent service is more than a<br />

that outstanding service is far too rare. that ultimately determines how competitive weapon - it's a basic<br />

successful the business will be. Resolve survival skill. The closer you are to your<br />

Why is excellent customer service a complaining customer's problem on customer the more successful you will<br />

so rare? Basically there are some the spot and the chances are very high be. It's that simple. Follow a few tips<br />

problems involved. that he will do business with you again. (mantras) to build a stronger bond<br />

Mishandle the complaint and you will between your customer and your<br />

1) Employees don't know the basics lose him forever, not to mention the fact business. These tips will also help to<br />

of good customer care: All too often, that he will tell eight to ten people about convert a one-time customer into a life<br />

employees coming in direct contact with the poor experience he has had. time client. The word client implies an<br />

customers are sent out to perform a job o n g o i n g r e l a t i o n s h i p - s u c h<br />

without a clear understanding of what it 3) The reward system. Quite simply, relationships are built on trust and<br />

takes to create and keep customers. A excellent service is rare because most respect. “Customer implies a<br />

lot of potential business is lost simply managers fail to reward an employee for transaction. Client implies a long term<br />

because employees don't know any giving excellent service to customers. relationship. No matter what industry<br />

better. The typical business hires a person to you work in, the clients ultimately pay<br />

do the job, pays him flat wages and your salary”.<br />

- Owb¡ 2012<br />

25


26<br />

What is customer care? customer from service is 'reliability'. turn treat our customers royally. If you<br />

Customer care involves putting Higher the gap between the promise want to improve customer experience,<br />

systems in place to maximise your and the actual service experience, lower you must improve the way in which you<br />

customers' satisfaction with your will be the reliability. The ability to treat your people. As their feeling of<br />

business. It should be a prime consistently deliver the promised importance increases, the way they<br />

consideration for every business - your service will make you reliable. treat the customers will improve<br />

sales and profitability depends on accordingly.<br />

keeping your customers happy. 2. Responsiveness : Willingness to<br />

listen and to respond to customers in 6. Communication : The customer<br />

Customer care is more directly time is the most critical element should be continuously informed of<br />

important in some roles than others. For customers look for. changes, new introductions, benefits<br />

receptionists, sales staff and other etc. so that they are updated on the<br />

employees in customer-facing roles, 3. Service Assurance : Whatever you services offered.<br />

customer care should be a core element promise must be fulfilled. Make<br />

of their job description and training, and promises after consulting and checking 7. Trust your Customers : Most<br />

a core criterion when you're recruiting. with concerned departments and customers are honest and come to you<br />

personnel within your organization. for redressal only when they have a<br />

But don't neglect the importance of Take care that whatever you promise is genuine problem. Listen to the<br />

customer care in other areas of your clearly understood by Image the 1 customers - Continental complaints Shelf and of Slope customers with trust and<br />

b u s i n e s s . F o r i n s t a n c e , y o u r you are servicing as any gap creates a attend to them promptly. Convert their<br />

warehousing and dispatch departments problem. 'Under promise and over frustration to gratitude. We must trust<br />

may have minimal contact with your delivery' should be the mantra. First them and resolve their complaints from<br />

customers - but their performance when make systems and then promise. their points of view to maintain good<br />

fulfilling orders has a major impact on customer experience. The benefit of<br />

customers' satisfaction with your 4. Empathy : Caring and personal doubt should go to customer.<br />

business. attention is important. Customers would<br />

like to be treated individually and 8. Solve Customer's Problem<br />

Important 'Mantras' for Making uniquely. Immediately : It is not possible to<br />

Customers 'Real' Kings ensure 100% defect proof operation in<br />

5. The Employee is the King : If we any production or service set-up.<br />

1. Reliability : The key expectation of a treat our employees royally they will in Unforeseen problems keep cropping up<br />

- Owb¡ 2012


all the time but how quickly you resolve<br />

them determines good customer<br />

e x p e r i e n c e . C u s t o m e r s h a t e<br />

indifference. Efforts to resolve customer<br />

complaints or problems are more<br />

important. Efforts are appreciated by<br />

customers, more than desired results.<br />

9. Empower the Employees : The most<br />

striking factor is the empowerment<br />

given to their employees by the<br />

organizations. Good customer service<br />

is a by-product of satisfied and<br />

empowered employees.<br />

10. Complete Focus on Customer :<br />

We are in the business for customers<br />

and because of customers. If we don't<br />

take proper care of them we will be out of<br />

business. An organisation's profit level<br />

is directly proportional to customer<br />

focus.<br />

11. Total Customer Ownership : Each<br />

function of an organization operates in a<br />

'silo'. One department passes the buck<br />

to another function for failures. In all the<br />

internal, operational fights, a customer<br />

is forgotten. An organisation should<br />

own the customer and should give him<br />

priority in each and every activity.<br />

12. Total Employee Involvement :<br />

Managing customer experience is not<br />

the responsibility of only sales and<br />

service professionals. Every employee<br />

in the organization in some way or the<br />

other contributes to a good customer<br />

experience. To succeed and to retain<br />

customers, the involvement of every<br />

employee in the value chain of the<br />

customer transaction is critical.<br />

keeping their enthusiasm and spirit<br />

alive. Also punishing non performance<br />

is equally essential to send the right<br />

message across. Stringent measures<br />

should be put in place to ensure that bad<br />

customer service does not go un-<br />

•<br />

ensure that. It is important to create<br />

a culture of customer delight.<br />

Every employee in the organization<br />

is in some way or the other<br />

contributing to a good customer<br />

13. Continuous Training : Regular<br />

noticed and unpunished. experience.<br />

training and awareness programs in<br />

'customer service and delight' are a<br />

must in today's world in order to<br />

translate the organisation's vision of<br />

p r o v i d i n g e x c e l l e n t c u s t o m e r<br />

experience into a reality. Ensuring that<br />

15. Measure : Every customer related<br />

activity should be measured regularly.<br />

Only when you measure and track the<br />

customer experience delivered, every<br />

day, improvements will be possible.<br />

• Stringent measures to track<br />

employee performance will make<br />

the process of reward and<br />

punishment a regular and timely<br />

one.<br />

every employee is thoroughly inducted<br />

into the culture of good customer<br />

service as well as organizational<br />

policies is highly essential.<br />

Conclusions<br />

• Improving customer experience,<br />

improves the way you treat people.<br />

The single most important change<br />

• The closer you are to your<br />

customers the more successful you<br />

will be in business. The stronger<br />

your customer relationships the<br />

14. Rewards and Punishment : In this<br />

'instant gratification world' rewarding<br />

employees who provide excellent<br />

customer experience on the same day<br />

or as quickly as possible is critical in<br />

•<br />

one can make to an organisation's<br />

profit level is to focus on customers.<br />

Good customer experience cannot<br />

be provided by employees just<br />

because every employee is told to<br />

more profitable you will be. It's that<br />

simple.<br />

----------------------------------------------------<br />

Jayprakash Zende is a consultant and<br />

trainer.<br />

- Owb¡ 2012 27


HIGH MORALE<br />

=<br />

BETTER TEACHERS<br />

Dr. Shriniwas Joshi and Dr. Narendra Kadu<br />

Morale is described as ‘moral or to be high, otherwise, it is low. According administrators, students and their<br />

mental condition with respect to Date Yoder, high morale is likely to be parents, media and society in general -<br />

to cheerfulness, confidence associated with superior motivation and to provide them an environment which<br />

and zeal’ by the Macquarie Dictionary. accomplishment and low morale with will boost their morale.<br />

Morale is also defined as ‘a composite of frustration, discouragement and lack of<br />

feelings, attitudes, and sentiments that drive. NCTE (1998) states, “A teacher in<br />

contribute to general feelings of the technological age must have<br />

satisfaction’. In this connection morale Although a teacher is highly commitment to the learner, commitment<br />

is understood as one’s attitude towards qualified, experienced, satisfied with his to the society, commitment to the<br />

accomplishing one’s work rather than / her career and is talented in teaching profession, commitment to achieve<br />

the emotions one displays during work, and other academic work, all these excellence and commitment to basic<br />

which in turn affects organizational and attributes are useless, unless he/she is human values. Thus, a teacher should<br />

individual objectives. Y.K. Bhushan actually involved and committed to the be equipped with modern competence<br />

(1976) defines morale as ‘an expression job. This commitment has to be to work effectively to cater to the needs<br />

of attitudes which the members of an voluntary and automatic, driven by of an information-seeking society, to<br />

organization develop and adopt towards internal and external motivators. One prove himself or herself as a knowledge<br />

the organization, its members, its cannot compel a teacher to be worker.”<br />

purposes and its leaders’. committed to his/her job. Such<br />

dedication and interest in aiming to Approaches to Morale<br />

This means morale is the deliver the best coupled with a positive There are various approaches to<br />

summation of the feelings of employees attitude towards one’s job and institution enhance the morale of employees,<br />

as a group towards various aspects of is nothing but ‘morale’. If one does not some of which are discussed here.<br />

their work, the company, working have high morale one may not be able to<br />

conditions, fellow workers, supervisors put in all one’s efforts in attaining the Psychological Approach<br />

and so on. If the attitude of employees objective of the educational system. It is Ralph Currier Davis (1951) has<br />

towards all these aspects is more the duty of the people around teachers - defined morale as, a mental condition<br />

positive, the morale of the group is said f a m i l y m e m b e r s , p e e r g r o u p , which leads individuals and groups<br />

- Owb¡ 2012<br />

29


30<br />

optimistic about group activities, if they<br />

have a sense of mission about their job,<br />

if they are friendly with each other, they<br />

are described as having a good or high<br />

morale. If they seem to be dissatisfied,<br />

irritated, cranky, critical, restless and<br />

pessimistic, they are described as<br />

having poor or low morale. Theo<br />

Haimann (1976) says: “Morale is a state<br />

of mind and emotions affecting the<br />

attitude and willingness to work which,<br />

in turn, affects individual and<br />

organizational objectives.”<br />

Social Approach<br />

According to Kornhauser (1944)<br />

morale as it operates in the industry may<br />

be considered as the tendency of<br />

e m p l o y e e s t o w o r k t o g e t h e r<br />

enthusiastically for a common purpose.<br />

According to Stagner (1958) morale<br />

must always be defined in terms of an<br />

individual – group relationship. It is an<br />

index of the extent to which the<br />

individual perceives a probability of<br />

satisfying his own motives through cooperation<br />

with the group. Obviously,<br />

there is no such phenomenon as morale<br />

in general; the state of an individual’s<br />

morale must be gauged relative to some<br />

specific group, such as his company, his<br />

informal work group or his union. High<br />

morale exists when the individual<br />

perceives himself as a member of a<br />

group and perceives a high probability<br />

of achieving both individual and group<br />

goals through a course of action.<br />

willingly to subordinate their personal<br />

objectives temporarily and within<br />

reason, to further the company service<br />

objectives. Mee (1955), holds the view<br />

that good morale is the mental attitude<br />

of individuals, or of a group, which<br />

enables an employee to realize that<br />

maximum satisfaction of his drives<br />

coincides with the fulfillment of the<br />

organization’s objectives. Poor morale<br />

i s e v i d e n c e d b y s u r l i n e s s ,<br />

i n s u b o r d i n a t i o n , a f e e l i n g o f<br />

discouragement and dislike of the job,<br />

company and associates.”<br />

Huneryager and Hockmann (1972)<br />

define morale as a synthesis of an<br />

employee’s diverse reactions to, and<br />

Viteles (1962) viewed morale as an<br />

attitude of satisfaction with the desire to<br />

continue in and willingness to strive for<br />

the goals of a particular group or<br />

organization. Watson (1962) describes<br />

group morale as including a positive<br />

goal, a sense of togetherness among<br />

team members, an awareness of<br />

danger and sureness of improvement<br />

and progress.<br />

objectives of the company, and<br />

subordinates his desires to those of the<br />

company. Flippo (1961) has described<br />

morale as “a mental condition or attitude<br />

of individuals and groups which<br />

determines their willingness to cooperate.”<br />

Further he states that “good<br />

morale is evidenced by employee<br />

enthusiasm, voluntary conformance<br />

with regulation and orders, and<br />

willingness to co-operate with others in<br />

t h e a c c o m p l i s h m e n t o f a n<br />

feelings for, his job, his working<br />

conditions, his superiors, his<br />

organization, his fellow workers, and his<br />

pay and so on. Yoder (1976), states that<br />

“morale is a feeling, somewhat related<br />

to esprit de corps, enthusiasm or zeal.”<br />

For a group of workers, morale,<br />

according to the popular usage of the<br />

word, refers, to the overall tone, climate<br />

or atmosphere or work, perhaps<br />

vaguely sensed by the members. If<br />

workers appear to feel enthusiastic and<br />

Classical Approach<br />

Gordon Allport (1944), the famous<br />

psychologist, provides a basic<br />

understanding of morale. According to<br />

him, morale like health and sanity has to<br />

do with the background conditions of<br />

living. It is found on the fringe rather than<br />

in the focus of consciousness. It has to<br />

do with individual effort in a group<br />

endeavour.<br />

Guion (1958) has collated a number<br />

- Owb¡ 2012


of definitions of morale from various range of online activities that are updating themselves with their subject<br />

sources: supportive of student learning. knowledge.<br />

a. Morale defined as absence of conflict • The Advisor-Counsellor : Works<br />

b. Morale defined as a feeling of with learners on an individual or Importance of Teacher Training<br />

happiness private basis, offering advice or Though certain competencies are<br />

c. Morale defined as good personal counselling to help them get the in-born, either these have to be modified<br />

adjustment most out of their engagement with or new competencies have to be<br />

d. M o r a l e d e f i n e d a s g r o u p the course. developed. Any skill has to go through<br />

cohesiveness • The Assessor : Concerned with certain upgrading and polishing. Here<br />

e. Morale defined as a collection of job- providing grades, feedback and the impact of teacher training has to be<br />

related attitudes validation of learners’ work. evaluated and its effectiveness and<br />

f. Morale defined as ego involvement • The Researcher : Concerned with outcome needs to be measured through<br />

in one’s job engagement in production of new enhanced teaching competencies<br />

g. Morale defined as an individual’s knowledge of relevance to the demonstrated in the teaching-learning<br />

acceptance of goals of the group content areas being taught. process. Teacher education has to be<br />

• T h e C o n t e n t - F a c i l i t a t o r : rendered meaningful to a person to<br />

And further he defines morale as Concerned directly with facilitating enable him/ her to become aware of the<br />

“the extent to which an individual’s learners’ growing understanding of dynamic and far reaching nature of a<br />

needs are satisfied and the extent to course content. teacher’s role.<br />

which the individual perceives that • The Technologist : Concerned with<br />

satisfaction as stemming from his total making, or helping to make Education is basically a social<br />

job situation.” Coughlan (1970) technological choices that improve process by which knowledge is<br />

identified two principles relating to the environment available to transferred to students through<br />

morale in Guion’s definition. One learners. intermediaries - the teachers. It can be<br />

principle suggested that individual • The Designer : Concerned with attained through formal and non-formal<br />

needs, whether inherent or acquired, designing worthwhile online systems. The quality of citizens<br />

are satisfied within the realm of one’s learning tasks. depends in many ways upon the quality<br />

place of work. The second principle of their education. The quality of their<br />

identified by Coughlan emphasized the Education is a powerful and education depends in turn upon the<br />

importance of an individual’s fundamental force in the life of man quality of teachers. Only competent<br />

perceptions of the availability of which is instrumental in shaping the teachers can execute policies and plans<br />

resources to satisfy his needs. destiny of the individual and further of education in the classroom at the<br />

mankind. In spite of the fact that grass root level. A competent teacher is<br />

According to Jeff Harris (1976), one technological advancements have amongst the foremost factors<br />

of the more controversial topics made much headway in the process of c o n t r i b u t i n g t o e d u c a t i o n a l<br />

concerning workers’ behaviour is that of teaching-learning, it has not been found improvements at all levels.<br />

workers’ morale. There has been no possible to replace the teacher. If<br />

universal position taken concerning the teachers acquire professional Training makes a significant value<br />

effects of morale on workers’ competencies and commitment, then addition in the teaching competencies of<br />

performance nor has there been even a high quality learning can be achieved by teachers, and the difference between<br />

complete definition of what it is. A helpful bringing about positive changes in the the classroom performance of trained<br />

approach to the analysis of morale is to cognitive, affective and psychomotor and untrained teachers is considerable.<br />

view it as the workers’ perception of the areas of human development of their Moreover trained teachers are also far<br />

existing state of their well-being. Morale pupils. more adept at guiding and counseling<br />

is said to be high when conditions or children in overcoming study related<br />

circumstances appear favourable and In the context of the present day problems.<br />

low when unfavourable. school realities, aims and objectives of<br />

education, a teacher is expected to Needless to say this is primarily<br />

Role of Teachers perform various rules. Therefore, because training boosts the morale of<br />

The process of redefining and teachers should be competent to handle teachers greatly, impacting their<br />

developing the crucial role of the various roles and the teacher training motivation and commitment levels<br />

teacher in student learning is one where ought to be relevant to the demands of a positively.<br />

the teacher provides coaching and teacher’s job. In the field of education ---------------------------------------------------scaffolding<br />

support as a central and teachers should equip themselves to Dr. Shriniwas Joshi is Principal of K. K.<br />

important pedagogical element, and as perform their professional duties H. A. Arts & S.M.G.L. <strong>Commerce</strong><br />

an alternative to didactic forms of meaningfully. Competencies are the key College, Chandwad ,Dist- Nashik<br />

teaching. Some of the roles identified to a teacher’s performance today. The Dr. Narenrda Kadu is joint Director,<br />

are: teaching profession demands that Higher educaton, <strong>Pune</strong> zone, <strong>Pune</strong><br />

• The Process Facilitator : teachers be innovative in their attitudes,<br />

Concerned with facilitating the flexible in their approach, always<br />

- Owb¡ 2012 31


32<br />

Dream Analysis - An Introduction<br />

Dr. C. G. Deshpande<br />

We have a waking life and a experienced are actually happening - interpreted is like a letter which is not<br />

sleeping life. Everybody but then as we wake up to everyday read.” Scriptures of all cultures and<br />

experiences dreams in reality we cannot make sense of religions have endeavoured to explain<br />

sleeping life. Dreams are universal. anything and wonder what it all meant. the phenomenon through the ages.<br />

They tantalize us with their mystery. Most dream analysts believe that Babylonians considered that there is a<br />

What are they? Where do they come dreams are not meaningless but littered Goddess of Dreams named 'Mamu' who<br />

from? Are they a preview of things to with messages from our unconscious. is responsible for the experiences in<br />

come or glimpses of the past? Are they a They are inner communications that, if dreams. Ancient Greeks worshipped<br />

vital link to our inner world; a gift from our heeded, have the potential to set us on 'Aesculapius' as the God of healing,<br />

intuition? Can a dream lead to important the road to a richer, more fulfilling path in dreaming and medicine. They thought<br />

insights in our waking life, and help us waking life. They are, according to that an individual dreams because gods<br />

decide which action to take and which Sigmund Freud, “Royal roads to the or ghosts enter the body of the dreamer.<br />

path to follow? We have many such unconscious.” Dreams were interpreted by the<br />

questions in our mind. Oracles. Hippocrates, the father of<br />

According to the Talmud, the book of modern medicine, considered dreams<br />

A dream can sometimes feel Jewish civil and ceremonial law and as diagnostic indicators of bodily<br />

incredibly real - as if the sensations legend, - “A dream which is not conditions. He thought that there is a<br />

- Owb¡ 2012<br />

- Owb¡ 2012


elationship between astral bodies and were established to know the process can think of dreams as under:<br />

dreams. Aristotle studied and made a and types of dreams. It has been found • Dream as a problem solver.<br />

logical interpretation of dreams and that there are 24 types of dreams. • Dream as wish fulfillment.<br />

wrote three books, namely i) On Dreams Likewise, there are ten most common • Dream as a prodromic (an early<br />

ii) On Sleep and Waking and iii) On dreams experienced by individuals from symptom indicating the onset of<br />

Prophecy in Sleep. The 9th book of all cultures. Sigmund Freud published disease)<br />

Republic, written by Plato, focuses on his book entitled “Interpretation of • Dream as prophetic<br />

dreams. According to him, individuals Dreams” in 1900. This book opened the • Dream as diagnostic, and<br />

dream because their reasoning ability is w a y f o r i n t e r p r e t i n g d r e a m s • Dream as creative and useful for self<br />

suspended during sleep; and scientifically. After him, C. G. Jung, development<br />

consequently they experience dreams Alfred Adler, Patricia Garfield and<br />

full of passions and desire. Atharva Ullman have also advocated their We can understand our waking life<br />

Veda gives lists of favourable and scientific theories on the subject. better provided we understand our<br />

unfavourable dreams and considers the dreaming life properly. According to<br />

'soul' as the primary agent of dreams. It is now scientifically accepted that Belgian surrealist artist, Rene Magritte,<br />

most of the dreams we remember occur “If the dream is a translation of waking<br />

All the above explanations were during the Rapid Eye Movement (REM) life, then, waking life is also a translation<br />

hypothetical. The scientific era for stage - a sleep when the brain is fully of the dream.”<br />

interpreting dreams started in the early active. Calvin Hall has postulated the<br />

twentieth century when scientists cognitive theory of dreams. Our dreams ---------------------------------------------------started<br />

measuring brain waves - are the results of our cognitive process. Dr. C. G. Deshpande is a retired<br />

electroencephalograms (EEG) on Professor & HOD of Dept. of Applied<br />

computer screens. Dream laboratories For explaining our waking life, we Psychology, University of Mumbai<br />

INVITING PROFESSIONALS TO WRITE FOR SAMPADA<br />

In its 68th year of publication, Sampada, MCCIA’s monthly magazine continues to provide readers with a wide range of<br />

knowledge and information based articles of relevance to industry and trade, working professionals, entrepreneurs, students and<br />

all other fraternities connected to the world of business and commerce.<br />

Sampada has also consistently upgraded its content and quality with changing times, reinvented itself and re-cast its look and<br />

feel. As part of this ongoing process Sampada plans to further widen and enrich the variety and depth of its contents and broad base<br />

its pool of contributors.<br />

Sampada therefore invites working professionals, managers, entrepreneurs, subject and industry experts, consultants,<br />

trainers, professors, students from various fields and disciplines to WRITE ARTICLES for Sampada in ENGLISH or MARATHI.<br />

The articles can be on any field related to all types of business, industry, trade, related professions - technical, technological,<br />

engineering, manufacturing, management, HR, soft skills, life skills (related to work), self development, R & D, marketing and sales,<br />

finance, economics, accounts, administration, legal, IT, strategy, policy, knowledge, information, global experiences and practices,<br />

CSR, innovation, training & development, logistics, support services etc.<br />

General interest articles are also welcome provided they are of relevance to work life and industry.<br />

The guidelines for submitting such articles are:<br />

• Articles should deal with the subject / topic with some level of detail not just as summaries. Articles should reflect some<br />

depth of practical / theoretical knowledge of the author.<br />

• Article length should be between 1000 and 1500 words preferably. Longer articles up to 3000 – 4000 words may also be<br />

accepted but should be accompanied by a brief summary / synopsis.<br />

• Articles must be submitted as MS Word Files by email to editor.sampada@gmail.com . No handwritten English articles will be<br />

accepted. Handwritten Marathi articles may be considered if the length is not longer than 1000 words. For Marathi articles<br />

please contact Pramod Potbhare on 9422035207 or email to pramodp@mcciapune.com<br />

• Articles should be in either English or Marathi. Please write only in the language you are fluent and comfortable with. Every<br />

effort must be made to ensure the article has flow and fluency.<br />

• Any data, statistical information, figures, extracts, quotes etc. included in the article have to be supported by relevant source<br />

information and duly credited.<br />

• Images / photos may be sent as separate attachments with details of source etc.<br />

• Articles should be submitted by the 20th of every month as far as possible.<br />

• The articles should not have any undue element of self promotion / publicity.<br />

• Contributors must submit a brief profile that includes credentials for writing on the subject.<br />

• Kindly note that articles should be ‘original’ and ‘unpublished’. Author must make this declaration while making submission.<br />

• A small honorarium will be paid.<br />

• Decision of the Editor is final. A minimum of one or two months will elapse before submitted articles are published. Sometimes it<br />

may take even longer depending on space availability.<br />

- Owb¡ 2012 33


34<br />

Business Intelligence for<br />

the Manufacturing Industry<br />

Rajendra Babtiwale<br />

Business Context fought all these challenges in the best making decisions?” In a lighter vein I<br />

Today the manufacturing industry suitable way by setting up systems and always call it as the paralysis of<br />

faces different challenges than those it processes, adopting quality cultures like analysis. We should refer to one<br />

grappled with a decade ago. Ten years TQM, TPM, Kaizen, Quality Circles and beautiful statement made by Eliyahu<br />

ago, we were talking about competition Six Sigma etc. Industry also got Goldratt in his book 'The Haystack<br />

from global players, low cost producers accredited for various quality Syndrome'. He says, 'Maybe we should<br />

and managing constantly changing certifications like ISO 9001, 14001 and define information not as 'the data<br />

customer expectations and our many more. All these initiatives have required to answer a question' but as<br />

processes and systems. Today industry helped industrial organizations to 'the answer to the question asked'. That<br />

is under pressure to fight all the evils of i m p r o v e t h e i r e f f i c i e n c y a n d way information is not the input to the<br />

the past as well as emerging effectiveness to a great extent, as also decision making process, it is the output<br />

complexities but at the same time does to survive and excel in the business of the decision making process”.<br />

not have the right information systems domains they are in.<br />

to diagnose and take meaningful Now this poses a bigger challenge<br />

actions to reduce these competitive Such maintenance and improvement as we have never defined information<br />

pressures. initiatives have generated humongous that way. Information that is collected in<br />

data. In my opinion the question today is organizations is rarely holistic. The data<br />

Over a period of time, industry has “How one can use this data for on related and unrelated parameters is<br />

- Owb¡ 2012


inadequate or unavailable making it<br />

difficult to compare, tweak and forecast<br />

performance. Organizations find<br />

something called as the 'Fact Gap'<br />

between data and usable information<br />

due to various reasons which we will<br />

discuss in this article.<br />

One reason that comes immediately<br />

to mind is that many organizations have<br />

different IT systems in different<br />

functions and therefore data collection<br />

happens in a disintegrated fashion. This<br />

makes it difficult to have a consolidated<br />

view to produce relevant information<br />

(decision). The big picture is missed out.<br />

As usual actions taken are suboptimized<br />

and do not give results which<br />

are comprehensive.<br />

Also data gathered in different<br />

pockets of the industry does not<br />

percolate down to various levels<br />

vertically and horizontally, which again competitors optimal cost and helps improve<br />

makes it difficult to take a decision 8. Data on key elements retaining performance of operations,<br />

without having knowledge of the impact customers scheduling and procurement<br />

it has in different areas.<br />

9. Proactive assessment of the systems.<br />

situation • QA data gets analyzed and provides<br />

T h e I T s y s t e m s t h a t a r e 10. Ability to forecast direction for making enhancements<br />

implemented in many organizations are<br />

in the product and handle customer<br />

not able to generate desired reports. All these challenges inhibit timely complaints in a better fashion.<br />

The majority of the reports generated and effective decision making. • Decision on introducing new<br />

are static and there is dependency on<br />

the IT function in the organization to<br />

generate these reports. These reports<br />

take a long time to be analysed and<br />

cannot be used for forecasting to a great<br />

extent.<br />

The data, reports and the<br />

information based on them is known as<br />

Business Intelligence, which is getting<br />

widely accepted across industry<br />

sectors.<br />

Challenges Faced by Organizations<br />

1. Having bird's eye view at<br />

organizational and functional levels<br />

2. Availability of information at all<br />

locations<br />

Business intelligence has become a<br />

necessity for the organizations, not only<br />

to look at historical and present data,<br />

analyze and take decisions but it also<br />

provides an opportunity to tweak<br />

parameters to simulate results for better<br />

forecasting. In one way it is like DOE<br />

(Design of Experiment); however the<br />

difference in BI (Business Intelligence)<br />

is that we can simulate past data by<br />

tweaking parameters to understand<br />

trends and does not involve actually<br />

conducting experiments and observing<br />

results as in DOE.<br />

Benefits of Business Intelligence (BI)<br />

• The benefits that organizations can<br />

•<br />

•<br />

•<br />

•<br />

•<br />

technologies is possible by using BI.<br />

Reports are not at the end of line or<br />

after the fact but are generated<br />

upstream for better decision making.<br />

Report generation has flexibility and<br />

they are dynamic.<br />

It is possible to compare lateral<br />

parameters and cross functional<br />

performance can be analyzed in a<br />

better fashion.<br />

Lateral communication gets better<br />

and transparency is brought in,<br />

which helps build trust.<br />

The most important benefit is that<br />

the accuracy of data improves<br />

because of its visibility to a larger<br />

group within the organization.<br />

3.<br />

4.<br />

5.<br />

6.<br />

Integration of data at organizational<br />

level<br />

Speed and flexibility to generate ad-<br />

hoc reports<br />

Flexibility to add new data sources<br />

in the current system<br />

Capability to drill down to elemental<br />

level data for better decision<br />

making<br />

•<br />

•<br />

accrue from BI are many. BI helps<br />

provide proactive responses to<br />

customers, which in turn leads to<br />

improved customer relationships.<br />

It helps to handle ever changing<br />

market place expectations.<br />

It is easy to take effective decisions<br />

in case of new products and<br />

estimate time to market.<br />

----------------------------------------------------<br />

Rajendra Babtiwale is AVP at e-Zest<br />

solutions Ltd. a “Micro-Strategy<br />

Business Intelligence and Mobile<br />

Business Intelligence” partner providing<br />

high performance, scalable enterprise<br />

Business Intelligence platform for a<br />

cross-section of industries.<br />

7. B e n c h m a r k i n g a b i l i t y w i t h • BI helps to manage inventory at<br />

- Owb¡ 2012<br />

35


36<br />

MCCIA Event Highlights - May - June 2012<br />

MCCIA and FICCI (Federation of<br />

<strong>India</strong>n <strong>Chamber</strong>s of <strong>Commerce</strong> &<br />

Industry) jointly organized a seminar<br />

titled “Advertising – Gateway to Build<br />

a Successful Brand” in <strong>Pune</strong> on 19th<br />

June. The purpose of this program was<br />

to enlighten small industries, startup<br />

companies and other SMEs on the<br />

advantages of advertising and the<br />

various branding and advertising<br />

avenues available.<br />

MCCIA – FICCI Joint Seminar on Advertising<br />

Mr. Vikram Sakhuja, Chairman,<br />

FICCI, Advertising and Marketing<br />

Committee and CEO – South Asia,<br />

Group M Media <strong>India</strong> Pvt. Ltd.<br />

introduced participants to the world of on advertising budget allocations of and Zee Talkies sponsored the event.<br />

advertising and the steps involved in some of the most famous brands. 110 participants from SME companies<br />

making advertising work for one’s The second session on the Power of participated in this interactive seminar.<br />

business. Mr. Shripad Nadkarni,<br />

Founder Director, MarketGate<br />

Consulting then gave a presentation on<br />

“How to build a brand from scratch.”<br />

He took the audience through the<br />

journey of advertising of various brands,<br />

citing Nirma and Surf Excel as one time<br />

rival brands and the evolution of their<br />

respective advertising strategies over<br />

time. Mr. Nadkarni also spoke on the<br />

importance of effective advertisement<br />

spends and presented various statistics<br />

Media, covered Radio, Television &<br />

Newspaper as advertising mediums.<br />

Mr. Sameer Sainani, Chief Revenue<br />

officer, Radio Mirchi, Mr. Atul Pande,<br />

CEO, Ten Sports and Mr. Gautam<br />

Dalal, VP – Marketing, DNA spoke on<br />

effective advertising through radio,<br />

television and the print media<br />

respectively.<br />

Rage Communication Pvt. Ltd., a<br />

Mumbai based agency and Zee Marathi<br />

This included participation from<br />

companies like Armstrong Machine<br />

Builders Pvt. Ltd, Baramati Agro Ltd.,<br />

BITS Pvt. Ltd., Choice Dental Clinic,<br />

Delphi Computech Pvt. Ltd., Electronica<br />

Finance Ltd., <strong>India</strong>com Ltd., Nishikawa<br />

Communication, ORWELL IT Solutions<br />

Pvt. Ltd., Symbiosis Management<br />

Studies, Universal Solutions as well as<br />

several smaller firms and individuals.<br />

lll<br />

A full day training program on ‘Customer • How to deal professionally and industry and was attended by<br />

Care’ was organized at MCCIA on 23rd confidently with customers participants from John Deere <strong>India</strong>,<br />

May. The session was conducted by • How to handle difficult situations or Pneumatic Engineering Corporation,<br />

consultant and trainer, Mr. Jayprakash complaints positively Kam Avida, Enviro Engineering,<br />

Zende. Designed to provide essential • Building confidence to make Sandvik Asia Pvt. Ltd, Vritti Solutions<br />

skills to meet customer needs, Mr. decisions and take personal Ltd., NeilSoft Ltd., Yenkay Instruments<br />

Zende covered topics such as responsibility for actions & Control, Durr Ecoclean, Penosh<br />

• How to handle crisis • Creating a plan for improvement Translink, Elite Service Apartments Pvt.<br />

• Developing the key criteria for back at work Ltd.<br />

achieving good customer service The event got a good response from the lll<br />

- Owb¡ 2012<br />

Workshop on Essential Customer Care Skills<br />

Benchmarking as a Tool for Product Development / Improvement<br />

A one day session on ‘Benchmarking’ • How Benchmarking Is Done personnel from Armstrong Machine<br />

conducted by eminent speaker and • B e n c h m a r k i n g v s R e v e r s e Building, Bag Electronics, Vanaz<br />

author, Shrinivas Sharangpani was Engineering Engineers Ltd, A Raymond Fasteners<br />

organized at MCCIA on 29th May. The • Benchmarking Practices <strong>India</strong> Pvt. Ltd, Duroshox Pvt. Ltd. , Sara<br />

program was interactive and covered • B e n c h m a r k i n g a n d V a l u e Plast Pvt.Ltd, Behr – Hella<br />

topics such as Engineering Themocontrol (I) Pvt. Ltd. etc.<br />

• Advantages of Benchmarking The program elicited a good response<br />

• Why Benchmarking is Necessary from companies and was attended by lll


MCCIA MEMBER FOCUS - WOMEN ENTREPRENEURS' SERIES<br />

Entrepreneur in Focus - Sheela Dharia, Anant Enterprises<br />

Q.1) Nature of Business and Product manufacturing business and our main Q.6) What are your future focus areas<br />

/ Services offered by your enterprise. customer was the Ministry of Defence. and ambitions?<br />

Ans : We specialize in manufacturing Right from the beginning, I was very Ans : I want to expand my firm from an<br />

s p r i n g s f o r E n g i n e Va l v e s , keen to do something on my own. SSI to a LSI.<br />

Suspensions, Compressors, Printing Hence I tapped private companies for<br />

Press, Elevators & Actuators, Hydraulic their requirements in springs. Since we Q.7) As a women entrepreneur, what<br />

& Pneumatic Equipment, Air Operated got an encouraging response we set up particular experience / incident do<br />

Presses, Power Hydraulic Presses, ‘Anant Enterprises’ as a separate firm you consider as the most valuable or<br />

Door Locks, Clutches and Clocks. We which was operationally handed over to something that taught you a lot?<br />

manufacture all types of Helical Coil me in 1998. Ans : When the business was handed<br />

Springs and Wire form items. We soon acquired the ISO 9000 over to me in 1998, it was a turning point<br />

Anant Enterprises is equipped with a certification and we have even started for me to handle the operations single<br />

fully automatic coiling machine up to exporting springs to Singapore now. handedly. I had to face various<br />

5.00 mm wire diameter. We also situations independently.<br />

specialize in the manufacture of heavy Q.4) What challenges did you face One renowned company had placed an<br />

springs up to 50.00 mm wire diameter while establishing your firm / order for custom made, stainless steel<br />

through cold / hot rolled processes. We business? springs. I visited that company, studied<br />

have a fully computerized design set up, Ans : Since my children were small, the all their systems and manufactured the<br />

electronic load testing facilities and balance between work and home was a items to specification on priority.<br />

qualified technical personnel. big challenge for me. Everything was fine initially and we got<br />

Tackling business competition for long regular orders from the company. I<br />

Q.2) What inspired you or motivated term sustenance is a tough job. The ups therefore invested and procured stocks<br />

you to become an entrepreneur / start and downs of the market and labour of raw material. But a year later, one fine<br />

your business? problems are the main worries. day, the company stopped placing<br />

Ans : Since childhood, I always had a orders with us citing costing problems. I<br />

great urge to do something different in Q.5) What achievements of your firm / tried my best to find a solution but it was<br />

my career. business are you most proud of? of no use. Thus I ended up with a big<br />

Ans : We received the Mahila Udyojak financial loss!<br />

Q.3) Please give us your brief profile Award from MCCIA in 1998. We were Every day is a challenge. We get<br />

and background (personal and also awarded the Indira Gandhi positive and negative results in<br />

professional)? Sadbhavana Award in 2005. The business. But my aim is always to run<br />

Ans : I have done my B. Sc. in turnover of my firm has reached close to my business effectively, carefully and<br />

Chemistry. After marriage I joined my Rs 2 crores in this financial year. with professional determination.<br />

brother-in-law who had started a spring lll<br />

- Owb¡ 2012<br />

37


38<br />

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XmdUrbm ~m§Ybo OmV hmoVo. amOmÀ`m ghmæ`mZo WmoS>Š`mV ~§{XñV AW©ì`dñWoMo Xmof bm°S©> H$aÊ`mV Ambr. Ë`m_wio OJ hr EH$ ~mOmanoR><br />

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Amnë`mH$S>rb {dMma_§WZ Odinmg Wm§~bo. AdKo Yê$ gwn§W' `m nÜXVrZo 1944 gmbr Or AJ{VH$Vm {Z_m©U Pmbr Ë`mMo {dMma_§WZ<br />

na§Vy OJmZo _mÌ Vo Mmby R>odbo. A°S>_ pñ_W, A_o[aHo$Vrb ~«oQ>ZdyS> _Ü`o 44 amï´>>m§À`m H$aÊ`mgmR>r Wm`b§S>, B§S>moZo{e`m, V¡dmZ,<br />

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A_o[aHo$Zo 1929 _Ü`o _§Xrda _mV Am§VaamîQ´>r` ZmUo{ZYr d OmJ{VH$ ~±H$ {Xboë`m AmhoV Am{U Hw$R>o H$m` MwH$bo `mMo<br />

H$aÊ`mH$arVm Xoembm ~§{XñV AW©ì`dñWoV `m§gma»`m g§ñWm§Mm OÝ_ Pmbm. Am§VaamîQ´>r` {díbofUhr à{gÜX Pmbo. ZwH$VoM<br />

OISy>Z R>odbo. OH$mV 38 Q>Š`m§dê$Z 52 ì`mnmamgmR>r Am`Q>rAmo g§KQ>Zm {Z_m©U _m`H«$mogm°âQ>Mo AÜ`j {~b JoQ>g² `m§Zr _m{hVr<br />

- Owb¡ 2012


V§ÌkmZmÀ`m H«$m§VrÀ`m _`m©Xm ñnîQ> Ho$ë`m Jar~ Xoem§Zr doT>bobo Agob Va lr_§V Xoem§Zm Xoem§_Ü`o OmJ{VH$sH$aUmbm àM§S> {damoY<br />

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V§ÌkmZmMm \w$Jm \w$Q>bobm Agbm Var hm H$mhr Zmhr `mMr OmUrd `wZmo, A_o[aH$m d Ë`m§À`m na§Vy Oa {dH${gV Am{U A{dH${gV XoemÀ`m<br />

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V§ÌkmZmMm n{hbm ~ha Amogê$ bmJbm Amho dmao dmhÿ bmJbo. EH$m AWm©Zo OmJ{VH$sH$aU Am{U _mZdOmVrÀ`m {hVm{dê$ÜX Ho$bo Jobo Va<br />

BVHo$M. na§Vy hm ~ha BVŠ`mV Amogaob `mMr hr Am{W©H$ EH$sH$aUmMr d {dH$mgmMr EH$ Ë`m§Mr gmIir {H$Vr Oar nŠH$s Agbr Var<br />

Hw$Umbm H$ënZm ZìhVr. S>m°Q> H$m°_² H§$nÝ`m§Zr à{H«$`m Amho. VgoM ì`mnma ho Ooìhm OJÊ`mMo Ë`mÀ`m H$S>`m H$Yr {ZIiyZ nS>Vrb ho<br />

Am{U AY©dQ> _m{hVr KodyZ àgma H$aUmè`m gmYZ AgVo Vmon`©§V Ë`mVrb Z¡{VH$Vm {Q>Hy$Z H$moUmbm H$iUmagwÜXm Zmhr. `m ^mdZoVyZM<br />

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H$mQ>m Ogm pñWa ZgVmo VgoM gÜ`m Pmbobo<br />

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Am{e`m`r {dH$mg ~±H$ ñWmnZ Ho$ë`m Joë`m.<br />

Ë`mM~amo~a ì`mnmar CXmarH$aUmgmR>r,<br />

Am§VaamîQ´>r` ì`mnmamMo {Z`_Z H$aÊ`mÀ`m<br />

X¥îQ>rZo OmJ{VH$ ì`mnma g§KQ>Zm ì`mnmam-<br />

g§~§YrMm gd©gmYmaU H$ama (J°Q>), g§`wŠV amîQ´><br />

g§KQ>ZoMo ì`mnma d {dH$mg n[afX (AZQ>m©Q>)<br />

B. ñWmnZm H$aÊ`mV Amë`m. g^modVmbMo OJ<br />

Xbmb X<br />

AmH¥$Vr : ì`mnmar nÜXV<br />

gmdH$ma X<br />

ghH$mar {dH«$s _hm_§S>i (A°J«oñH$mo) ü ghH$mar gmogm`Q>r ü<br />

III<br />

{dH«$s<br />

ì`dñWm<br />

CËnmXZ<br />

II<br />

CËnmXZmgmR>rÀ`m<br />

dñVy<br />

I<br />

^m§S>db<br />

ì`mnmar X CËnmXZmgmR>r dñVyÀ`m ghH$mar g§ñWm ü<br />

- Owb¡ 2012<br />

39


40<br />

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AmO OmJ{VH$ ì`mnmarH$aUmÀ`m ñnY}V Imbrb VŠVm H«$. 1 _Ü`o A_o[aH$Z dñVy XoUo, Ë`m§Zm Iyf R>odUo, AmH${f©V H$aUo d<br />

ì`mnma d J«mhH$m§Mo {hV bjmV KoVm Amnë`m ^maVr` ~mOma^mdmÀ`m VwbZoV {H$Vr _hmJ Am§VaamîQ´>r` JwUdËVm amIUo `m§H$So> VmVS>rZo<br />

eoVrMm Am{U Am¡Úmo{JH$ j_VoMm {dH$mg nyU© {dH$ë`m OmVmV `mMr H$ënZm `oVo. bj XoÊ`mMr JaO Amho. `m gdm©§Mm {dMma<br />

H$m`©j_VoÀ`m {H$Ë`oH$ nQ>rZo H$_r Amho. gÜ`m gd©gmYmaUnUo ^maV d A_o[aHo$Vrb H$aVm OmJ{VH$sH$aUmbm BVH$m {damoY<br />

d ^{dî`mÀ`m ñnY}À`m `wJm_Ü`o Zm{dÝ`mMm _yë`d¥ÜXrMm A§XmO KoVë`mg ^maVmg `m H$emgmR>r, Ë`mV H$m` dmB©Q> Amho? `mnydr©Mr<br />

emoY KoÊ`mÀ`m àd¥ËVrbm MmbZm {_im`bm X¥îQ>rH$moZmVyZ Amnbo {dkmZ d V§ÌkmZ YmoaU Amnbr EHy$U n[apñWVr g_mYmZH$maH$<br />

nm{hOo. `mMo CXmhaU Úmd`mMo Pmbo Va {dH${gV H$aÊ`mg Iyn dmd Amho. {dkmZ ZìhVr. H$Xm{MV ~mOmamMo AW©H$maU MwH$bo<br />

A_o[aHo$Mo KoVm `oB©b. A_o[aHo$Mo eoVr CËnmXZ Am{U V§ÌkmZmMr VmH$X _mZdmÀ`m _ybämyV Agob. {Z`moOZmÀ`m _mJm©Zo a{e`m Ywirbm<br />

ho ^maVmBVHo$ Amho. na§Vy à{H«$`m CµÚmoJ d BVa JaOm§À`m nyV©VogmR>r dmnaÊ`mbm AmnU àW_ {_imbm Vgo Amnbo hmody Z`o Ago dmQ>V Agob<br />

_mJm©Zo Vo Amnë`m eoVr_mbmMr 450 hOma àmYmÝ` Úmd`mg hdo. `m_Ü`o AÝZ, Amamo½`, Va `oWyZ nwT>o ñdV:bm ~XbyZ `m OJmÀ`m<br />

H$moQ>r ê$n`m§Mr _yë`d¥ÜXr H$ê$Z {Z`m©V Am{U nmUr, D$Om©, amoOJma, {Zdmam B. ~m~VrV ~mOmamV ZrQ> ì`mnma H$ê$`m. g_¥ÜXr EH$X_<br />

VŠ Vm H«$. 1 : ^maV d A_o[aHo$Vrb gd©gmYmaU dñVy§Mo ~mOma^md<br />

dñVy ^maV (à{V {H$bmo ^md) A_o[aH$m (à{V {H$bmo ^md)<br />

Q>mo_°Q>mo 10 Vo 40 ê$n`o 290 ê$n`o<br />

~Q>mQ>o 4 Vo 15 ê$n`o 39 ê$n`o<br />

H$m§Xm 5 Vo 11 ê$n`o 73 ê$n`o<br />

g\$aM§X 20 Vo 80 ê$n`o 240 ê$n`o<br />

Ho$ir 10 ê$n`o 97 ê$n`o<br />

XÿY 40 ê$n`o 120 ê$n`o<br />

dZñnVr Vob 50 ê$n`o 161 ê$n`o<br />

- Owb¡ 2012


`oUma Zmhr, Vr hiyhiy `oB©b. gÜ`m dmT>Umam CËnmXZdmT>rMm Kmof _hËdmMm nm{hOo. Joë`m 20 dfm©V MrZZo Am{W©H$ H«$m§Vr<br />

OmJ{VH$sH$aUm_wio gdm©§Zm Amnë`m H$îQ>mZo Zmhr. Va Ë`mEodOr JwUdËVoda AmYmarV H$_r `eñdr H$ê$Z XmI{dbr. H$maU gd©M<br />

Am{U JwUm§Zr da MT>Ê`mMr g§Yr {_iob, gmo`, IMm©_Ü`o KoVbr OmUmar eoVr CËnmXZo AmKmS>`m§da àJVr, ^a^amQ> Am{U Am{W©H$<br />

g§nyU©Vm Am{U bmoH$emhrMo Zdo `wJ AdVaob _hËdmMr R>aUma AmhoV. VgoM OmJ{VH$ gw~ËVm ho nm`mämyV YmoaU d Ü`o` MrZZo<br />

Ago H$m g_Oy Z`o? ZmhrVar AmVm Vwåhr Wmondy ì`mnma H$amam_wio ^maVmgma»`m {dH$gZerb R>a{dbo. AmO MrZÀ`m dñVy OmJ{VH$<br />

åhUmb Var ho dmao Wmondbo Om`Mo Zmhr. XoemV ~oH$marMr g_ñ`m {Z_m©U hmoUma Amho ~mOmanoR> H$m~rO H$arV AmhoV. ho MrZÀ`m<br />

21 ì`m eVH$mMm {dMma H$aVm eoVr Am{U `m~m~V Hw$UmMohr Xþ_V Zmhr. Ë`m_wio `eñdrVoMo J_H$ g_OyZ KodyZ ^maVmbmhr<br />

ì`dgm`m_Ü`o Am_ybmJ« ~Xb hmoÊ`mMr BÀN>m Agmo dm Zgmo eoVrH$So> bj ÚmdoM `mM _mJm©Zo {ZpíMVnUo àJVr H$aVm `oB©b.<br />

eŠ`Vm {XgVo. CËnmXZ dmT>rer g§~§{YV bmJUma Amho Am{U IoS>`mH$So> dimdoM WmoS>Š`mV H$moUË`mhr Xoembm àJVrnWmda<br />

O¡dV§ÌkmZ, OZwH$ emñÌmVrb àJVr `m§da ^a bmJUma Amho. ZoÊ`mgmR>r nm`mämyV gw{dYm n[anyU© H$aUo<br />

{Xbm Amho. AmVmn`©§V `m~m~VMo doY KoÊ`mMo Zdr Am{W©H$ ì`dñWm {Z_m©U hmoVmZm Amdí`H$ R>aVo. `m ~m~tH$So> àIaVoZo<br />

à`ËZ AZoH$m§Zr Ho$bobo AmhoV na§Vy `m Ë`mM~amo~a g_mO Am{U g§ñH¥$VrXoIrb AmnUmg bj Úmdo bmJob. Voìhm Amnë`m<br />

{dMmad§Vm§Zm AW©emñÌmVrb H$mhr à_o`m§Mr AQ>inUo ~XbVo. Zì`m ì`dñWoÀ`m JaOm XoemMm gd©g_mdoeH$ Am{U doJdmZ {dH$mg<br />

ämyb nS>bobr Amho Ago _bm dmQ>Vo. eoVr doJi`m AgVmV. Ë`mV Zì`m hoVy§Mr, Zì`m H$ê$Z OmJ{VH$ ì`mnmamMo ZdrZ AmìhmZmg<br />

CËnmXZdmT>rÀ`m ~m~VrV Am¡Úmo{JH$ OJmbm H$m¡eë`m§Mr, Zì`m gm_m{OH$ g§~§Ym§Mr EH$ àIaVoZo gm_moao OmVm `oB©b d AmJm_r ^maV<br />

bmJy nS>Umam "BZH«$sqPJ [aQ>Z©g' hm {gÜXm§V ZdrZ OS>UKS>U hmoV AgVo. OwÝ`m g§aMZm EH$ OmJ{VH$ {dídmV ZdrZ Am{W©H$ _hmgËVm<br />

bmJy nS>V Zmhr. `m ì`dgm`mMr "{S>{_{ZqeJ {Zê$n`moJr hmodyZ _moSy>Z nS>VmV Am{U OwZr åhUyZ CX`mg AgUmao amîQ´> Agob.<br />

[aQ>Z©g' `m {gÜXm§VmnmgyZ AOyZ gwQ>H$m _yë`o ZîQ> hmoVmV. Ë`m_wio ~è`mMOUm§Zm `m<br />

Pmbobr Zmhr. Ë`m_wio 21 ì`m eVH$m_Ü`o _moS>VmoS>r_Ü`o _wŠVrMr j_Vm {Xgbr Va Ë`mV WmoS>Š`mV OmJ{VH$ ì`mnmarH$aU ho 21<br />

^maVr` eoVrV AW©emñÌmÀ`m X¥îQ>rH$moZmVyZ MyH$ H$m`? ^maVmbm ~mOmanoR>oÀ`m ì`m eVH$mVrb AgUmao AmìhmZ AmnU<br />

hmoUmar CËnmXZdmT> _hËdmMr R>aUma Amho. g§dY©Zm~m~V MrZMm AmXe© S>moi`mnwT>o R>odbm H$mbnaËdo, n[apñWVrà_mUo, _mUgmZo,<br />

- Owb¡ 2012<br />

41


42<br />

g_mOmZo, XoemZo ~XbVo ñdê$n pñdH$mabo Iwë`m dmVmdaUmV {_giyZ AmZ§XmMo d AmO J{V_mZ `wJmV àË`oH$ _mZdOmVrÀ`m<br />

nm{hOo. Ë`m_wio àW_V: ZwH$gmZ Pmë`mgmaIo g_mYmZmMo YZr hmoÊ`mgmR>r AZ§V AmH$memV H$miOmbm Wa© H$aVmV. Vo åhUVmV,<br />

dmQ>obhr na§Vy XrK©H$mimZ§Va Am{U A§{V_V: ~mJS>V amhVmV. _J AmO OmJ{VH$sH$aUmÀ`m<br />

Ë`mMm ^anya \$m`Xm hmoVmo Ago {XgyZ Ambo Iwë`m YmoaUmV Jar~m§Zr Var nwÝhm Vw_Mo aoer_H$mR>r dmX{ddmX, Vohr<br />

Amho. Ver _wŠV ì`mnmam_wio àJVrMr XmbZo g§aOm_emhrÀ`m ~§{XñV qnOè`m^modVr ldUr` Am{U<br />

Iwbr hmoVmV. B{VhmgmMm AmT>mdm KoVbm {KaQ>`m H$m Kmbmì`mV? Oar Vmo qnOam _ZZr` AmhoV nU VyV© _mÂ`m gpÝ_Ìm§Zmo,<br />

AgVm pñWVrdmXr _§S>ir Am{U gmoÝ`mMm Agbm qH$dm ga§Om_emhr_Ü`o aOm Úm _bm<br />

pñWaàd¥ËVrMr _§S>ir àË`oH$ ~Xbmbm Ord AZoH$ gwIgmo`r {_iV Agë`m Var Hw$gw_mJ«O n{bH$S>M`m O§Jbm_Ü`o {h_bmQ>oV<br />

VmoSy>Z {damoY H$arV AgVmZm {XgVmV. `m åhUVmV Ë`mà_mUo - Hw$S>Hw$S>Umè`m<br />

gdm©§Mm {dMma H$aVm OmJ{VH$sH$aUmbm Ë`m ZmJS>`m nmoam§H$So> _bm Om`Mo Amho<br />

gmoSy>Z Hw$Urhr ~mhoa am{hbo Va Ë`mMr nIm§_Ü`o ZgVmo dmam Ë`m§À`m A§JmV Omi noQ>{dÊ`mgmR>r<br />

AdñWm hr nmÊ`m~mhoarb VS>\$S>Umè`m g¥îQ>r_Ü`o {\$aUmam --------------------------<br />

_memgmaIr Pmë`m{edm` amhUma Zmhr. XodimV ZgVmo Xod M§ÐH$m§V ämynmb nmQ>rb, g§_ÌH$ àmÜ`mnH$,<br />

OmJ{VH$ ZmJarH$aUmV (Iwë`m ~mOmanoR>oV) {díd ì`mnyZ CaUmam AW©emñÌ {d^mJ, `ed§Vamd MìhmU _hmamîQ´><br />

Jar~m§Zm Ý`m` {_iÊ`mMr eŠ`Vm A{YH$ _wŠV {dÚmnrR> Aä`mgH|$Ð (7208A) Ûmam<br />

Amho. CXm. EImÚmZo O~aXñVrZo EImXm njr ^maVmV J[a~r hQ>{dÊ`mgmR>r Am_Mr _§S>ir nX²_ämyfU dg§VamdXmXm nmQ>rb _hm{dÚmb`,<br />

qnOè`mV ~§X Ho$bm Am{U Ë`mbm Oa n§MVmam§{H$V hm°Q>ob_Ü`o H$arV Agbobr H$dR>o _hm§H$mi, {O. gm§Jbr 416 405.<br />

qnOè`mVyZ ~mhoa nS>Ê`mMr g§Yr àmá Pmbr Va dmX{ddmX, go{_Zmg©, H$m`©emim `m§Mo gÜ`m _mo. 9404287395/ 7875701289<br />

Vmo njr Hw$R>bmhr {dMma Z H$aVm ~mhoa nS>Vmo d nod \w$Q>bo Amho. `mg§~§Yr Hw$gw_mJ«O `m§Mo eãX<br />

- Owb¡ 2012<br />

chandrakant.patil08@rediffmail.com


Oo ~Xbm`Mo Amho Vo _moOm !<br />

{_{Zf C_amUr<br />

gH$mir _m°{ZªJdm°H$ dê$Z naV `oV Am{U `mbm H$moUrhr gh_V hmoB©b H$s ho AgoM nm{bHo$Mr JmS>r `oD$Z Vmo KoD$Z OmB©b Am{U<br />

AgVmZm ZJanm{bHo$À`m g\$mB© H$m_Jmam§Mm AgVo. AmnUhr Odinmg J¥hrV Yabo Amho gwnadm`Oa dOZ H$ê$Z àË`oH$mÀ`m MmQ>©da<br />

KmoiH$m Jßnm _maV C^m Agbobm {Xgbm. H$s ho AgoM AgVo Am{U AgoM Mmbm`Mo. {bhrb. àË`oH$mZo _{hÝ`m^amV {H$Vr H$m_<br />

EHy$U 8-10 OU (nwéf d {ó`m {_iyZ) Ago H$m ? hm àý XoIrb nS>Uo ~§X Pmbo Amho. Ho$bo Vo ghO _moOVm `oB©b. d Ë`mV gwYmaUm<br />

Amnmnbo PmSy> hmVmV qH$dm H$mIoV Yê$Z IaoVa amoOÀ`m H$m_mMr _moOXmX OoWo hmoV Zmhr H$aÊ`mH$[aVm Q>mJ}Q> XoIrb XoVm `oB©b. AWm©V<br />

Amam_mV Jßnm _maV hmoVo. AmgnmgMm n[aga VoWo AgoM H$m_ Mmbm`Mo. _r Ooìhm `m_Ü`o Ago H$aÊ`mMr àm_m{UH$ BÀN>m hdr<br />

VgmM AñdÀN> hmoVm. añË`mda, añË`mÀ`m doJdoJù`m H$maImÝ`mV Q´>oqZJ Úm`bm OmVmo Am{U Zm|Xrhr àm_m{UH$ Agm`bm hì`mV.<br />

H$So>bm, XþH$mZm§À`m XmamV, H$mJXm§Mo ~moio, Voìhm {VWë`m àË`oH$mÀ`m H$m_mMr amoOMr IaoM H$m` J§_V `oB©b Vo nhm,Jmd ñdÀN> hmoB©b<br />

H$Mam ^aboë`m ßbmpñQ>H$ {neì`m,gmao VgoM _moOXmX H$er H$am`Mr `mMo Control Am{U àË`oH$mbmM `mMm A{^_mZ XoIrb<br />

hmoVo. ho H$m_Jma _mÌ Xþgè`mÀ`m Jmdmbm Charts,Check List V`ma H$am`bm {eH$dVmo. dmQ>ob. JmdmVrb {d{dY g§ñWm, ZmJ[aH$<br />

Amë`mgmaIo C^o hmoVo. Odinmg AYm© Vmg da {Xboë`m CXmhaUmV g\$mB© H$m_Jma Ë`m§À`m gmaoM `mbm hmV^ma bmdVrb.<br />

C^m amhÿZ _r dmQ> nmhV hmoVmo, AmÎmm H$m_mbm amoOJmam{df`r ,h¸$m{df`r OodT>o OmJê$H$<br />

gwédmV H$aVrb, _J H$aVrb. nU Amü`m©Mr AgVrb VodT>oM Vo Zo_yZ {Xboë`m H$m_m{df`r Ho$di ñdÀN>VoMoM Zìho Va H$moUVohr H$m_<br />

Jmoï> åhUOo WmoS>çmM doimZo gmaoOU AgVrb, Va _mPo Jmd ñdÀN>,{ZQ>ZoQ>Ho$ _moOm`bm gwédmV Ho$br Va Ë`mV gwYmaUm<br />

Amnmnë`m _mJm©Zo {ZKyZ Jobo. H$Mam VgmM ìhm`bm Am{U R>odm`bm {H$Vrgm doi bmJob? H$aUo eŠ` hmoVo. Measure what you want<br />

hmoVm. Odinmg 2-3 Vmgm§Zr _r Ë`mM IaoVa Ë`m§À`m H$m_mMr _moOXmX H$aUo Iyn gmono to improve Ago åhQ>boM Amho. H$m_mMr<br />

añË`mZo Am°{\$gbm {ZKbmo Voìhmhr H$Mam Amho. àË`oH$mbm {d^mJ dmQy>Z {Xbobo _moOXmX hmoVmZm EH$ MyH$ hmoÊ`mMr eŠ`Vm<br />

VgmM hmoVm. AgVmV. àË`oH$mbm _m{Hª$J Ho$bobo nmoVo {Xbo d AgVo, Vr åhUOo AmnU H$m` hdo Vo<br />

_mÂ`m _Vo {h amoOMrM n[apñWVr AgVo Jmoim Ho$bobm H$Mam Ë`m§Zr Ë`mV ^ê$Z R>odbm. _moOÊ`mnojm H$m` MwH$bo Vo _moOÊ`mH$So> AmoT>m<br />

- Owb¡ 2012<br />

43


44<br />

`mgmR>r Imbrbà_mUo gd©gmYmaU format dmnê$ eH$Vm.<br />

CÚmoJmMo Zmd {XZm§H$<br />

{d^mJmMo Zmd à_wImMo Zmd<br />

H$m` _moOXmX Ho$bo Vo n[a_mU OmZodmar \o$~«wdmar _mM©<br />

1 EHy$U Jmoim Ho$bobm H$Mam {H$bmo C{Ôï> à_mU 250 250 250<br />

2 {H$bmo àË`j à_mU 200 240 260<br />

àË`oH$mÀ`m H$m_mMo EH$ MoH${bñQ> Imbrbà_mUo ~Z{dVm `oB©b .<br />

CÚmoJmMo Zmd<br />

{d^mJmMo Zmd {d^mJ à_wI<br />

_{hZm gmÜ`<br />

amoOMo H$m_ dma§dm[aVm gmo_ _§Ji ~wY<br />

1 {d^mJ 10 _Yrb H$Mam PmS>Uo. amoO/AmR>{Xdgm/Xa_hm<br />

2 H$Mam nmoË`mV ^ê$Z R>odUo.<br />

3 AmnU Jmoim Ho$boë`m H$Mè`mMo dOZ Zm|X H$aUo.<br />

o<br />

AgVmo. `mgmR>r (PPI) Positive (Analysis) H$aVm `oB©b. Data not AgVo. `m bj R>odÊ`mV ghOVm Agmdr,<br />

Performance Indication System dmnaVm analyzed is waste.<br />

`mo½` eãXmVM g_O Úmdr. KPI (Key<br />

`oVo. `m_Ü`o àË`oH$ H$m_mÀ`m {d^mJmH$Sy>Z - àË`oH$ doiÀ`m _moOXmXrMo AmH$So> Performance Indicators) CËnmXZ à{H«$`oMo<br />

Amnë`mbm H$m` hdo Vo R>a{dUo Amdí`H$ gmè`m§Mo, gmè`m§Zm H$iVrb Ago, _moO_mn H$aVmV Va, PPI `mo½` arVrZo _m§S>bo<br />

AgVo. R>a{dboë`m {Xder EImÚm \$bH$mda AgVm, H$_©Mmè`m§À`mV hmoUmam gH$mamË_H$<br />

àX{e©V H$am CXm. Xa AmR>dS>çmÀ`m ~Xb _moOVmÎm. nJmadmT>, à_moeZ `mdoir<br />

H $ m U Ë ` m h r { d ^ m J m M m EIÚm dmar AWdm Xa _{hÝ`mÀ`m EIÚm<br />

' P P I ' `m§Mm Cn`moJ àJVr nÌH$mgmaIm hmoVmo. Am{U<br />

_m§S>Ê`mH$[aVm Imbrb H$m`©nÕVr dmnamdr. VmaIobm.<br />

ñdV…Mo narjU ñdV…M H$ê$ eH$Vmo Am{U<br />

- àË`oH$mÀ`m H$m_mMr Standard doimodoir gwYmaUm§gmR>r àd¥Îm hmoD$ eH$Vmo.<br />

MoH${bñQ> Am{U Control Charts - H$m` hdo VoM _moOm åhUOo ~Zdm.<br />

Yield _moOm PPI CËH¥$ï> n[aUm_ VoìhmM XmIdVo ,<br />

ho Vw_À`m _XVrZo Ë`mMo Ë`mbmM ~Zdy<br />

Rejection ZH$mo. CXm.10% MwH$bo Ooìhm Agob,<br />

åhUÊ`mEdOr 90 % ~amo~a Amho Ago ÚmV.<br />

- àm_m{UH$ BÀN>m - O~m~XmarZo d AmZ§XmZo<br />

_moOm. - _moOXmXrMo AmH$So> g_mYmZH$maH$ H$m_ H$aÊ`mMr<br />

- Ë`m {d^mJmÀ`m H$m_m§Mr d ZgVrb Va Xmofmamon H$ê$ ZH$m. Ë`mÀ`mer - àm_m{UH$ Zm|Xr<br />

O~m~Xmè`m§Mr `mXr H$ê$Z Ë`m§Mr gwYmaUm H$aÊ`m{df`r MMm© H$am. - H$m_mV Am{U Zm|Xr_Ü`o gmVË`<br />

JwUdÎmm _moOÊ`mMo n[a_mU R>adm. CXm. Ë`mgmR>r Ë`mbm _XV H$am, àoaUm X`m. - {dûcofU_Ü`o gmVË` Am{U nmaXe©H$Vm<br />

darb CXmhaUmV àË`oH$ H$m_JmamZo ~jrg n¡emÀ`mM§ ñdénmV hdo Ago Zmhr, - gm§{KH$ àd¥Îmr - H$moUmÀ`mVar nwT>o<br />

{H$Vr {H$bmo H$Mam Jmoim Ho$bo Vo _moOVm Vo emã~mgH$s qH$dm darð>mg_moa H$m¡VwH$ OmÊ`mnojm gdmªZr nwT>o OmÊ`mMr.<br />

`oB©b.<br />

`m ñdê$nmVhr Agy eH$Vo.<br />

- {d^mJmVrb gd©M H$m_m§Mr _moOXmX H$am - ~{jgm§Mm AmZ§X gd© Q>r_bm gmOam H$ê$ ----------------------------åhUOo<br />

{d^mJà_wImnmgyZ AHw$eb X`mV.<br />

{_{Zf C_amUr<br />

H$m_Jmamn`ªV gmaoM H$moUmbmhr dJiy<br />

Imbrb àH$maMo PPI Chart ZH$m. Am{U<br />

Checklist - VoM _moOm Á`mMo Vwåhmbm {dûcofU amoOÀ`m amoO ^aë`m OmVmV Am{U<br />

Ë`m `mo½` AgVmV `mda bj AgUo JaOoMo<br />

Lean Black Belt<br />

Soiutions Kaizen Management<br />

Systems<br />

(Cell.9822390363)<br />

minishumranigmail.com<br />

- Owb¡ 2012<br />

VmarI VmarI VmarI


2025 gmbmVbo B§Q>aZoQ><br />

S>m°. XrnH$ {eH$manya<br />

`{º$H$ g§JUH$ d nrgr _mhrV Amho - _J Vr ì`º$s AmYw{ZH$ {Z`{_VnUo g{\ª$J H$aV ZmhrV.<br />

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- Owb¡ 2012<br />

45


46<br />

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- Owb¡ 2012<br />

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B§Q>aZoQ>Mo ñdê$n ~§Y_wº$ Am{U {dœ ì`mnr dmT>Vrb. gm`~a gwajoda EHy$U B§Q>aZoQ> nwT>rb 15 dfmª_Ü`o B§Q>aZoQ> gd©Xÿa ngaob<br />

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VmVS>rZo nwadë`m OmVrb. IoS>çm§n`ªV B§Q>aZoQ> nmohmoMob. B§Q>aZoQ>À`m gm_m{OH$ C{Ôï>o n[aUm_H$maH$arË`m gmÜ`<br />

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gaH$maZo Am{U {d{dY g§KQ>Zm§Zr AJXr hmoVrb Am{U Ë`m§Mo à_mUhr dmT>Vo amhrb.<br />

Am§Vaamï´>r` nmVirda {H$Vrhr ~§YZo Am{U B§Q>aZoQ>darb g§dmX_mÜ`_o (B§Q>a\o$g) AË`§V -----------------------------<br />

{Z`_Zo AmUbr Var gm`~a-JwÝhoJmam§H$Sy>Z bd{MH$ amhÿZ ^mfogma»`m AS>Wù`m§À`m XrnH$ {eH$manya, AÜ`j - _m{hVr V§ÌkmZ<br />

B§Q>aZoQ>da -{d{dY hoVy§Zr gVV h„ o hmoVM n{bH$So> Joë`mZo B§Q>aZoQ> \$ma ghOVoZo g{_Vr, _amR>m M|~a<br />

- Owb¡ 2012<br />

47


48<br />

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- Owb¡ 2012


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- Owb¡ 2012 53


54<br />

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- Owb¡ 2012


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Q>ŠŠ`mZo H$_r Ho$bo AmhoV. aonmoXa Oa H$_r Vmio~§X Z\$m XmIdrV AgVm Amåhmbm VmoQ>m<br />

Pmbm Va H$Om©darb ì`mOXahr H$_r homVrb d hmoVmo Agm Ë`m§Mm Xmdm emgZmZo `mnwT>o _mÝ`<br />

-----------------------------<br />

S>m°. dg§V nQ>dY©Z ho ~±H$ Am°\$ _hmamï´>Mo _mOr<br />

MoAa_Z Am{U _°ZoqOJ S>m`aoŠQ>a hmoVo.<br />

- Owb¡ 2012 55


56<br />

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ì`dhmahr H$amdo bmJVmV Agohr EH$mM _V<br />

Amho. E_ ~r E Mo nXdrYa H$mnm°aoQ><br />

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_V Amho.<br />

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H$m_mM ñdén Ë`§mMr H$m_§, H$m`©joÌ H$er<br />

AmhoV ho g_OÊ`mH$aVm nwñVH$mVrb ghm<br />

CXmhaUo WmoS>Š`mV Imbr {Xbobr AmhoV.<br />

Ë`mV àË`oH$mMr H$m_mMr Vi_i bjmV `oVo.<br />

Ë`m§M {ejU d {ZdS>bobo joÌ `mV {damoYm^mg<br />

{XgVmo. ho AZoH$m§Zm {d{MÌ dmQ>Uma Amho.<br />

{_a°H$b Hw$[a`a H$U©~{Ya _wbm§M<br />

- Owb¡ 2012


Yw«dm bmH$am Am°Šg\$S©> `w{Zìh{g©Q>r _Yrb H$Mè`mVyZ _m{UH$ _moVr IoiUr, nwñVH§$, \${Z©Ma, H$m°åß`yQ>a XoIrb<br />

gmoeb Am§ÌàZg©Mo nXdrYa nwdr©Mm H$Mam doMyZ nmoQ> ^aUmè`m§M hmbmIrM Aem dñVy AgVmV Jy§O EZOrAmo AgyZhr<br />

BÝìhoñQ>_|Q> ~±{H$J _Ybm AZw^d. AmO Vo Am`wî` gwYmaÊ`mgmR>r {X„ rÀ`m gwIdñVy Ë`m§Mo H$m_ _hËdmM dmQ>V Zmhr åhUyZ \§${S>J<br />

Hw$[a`a ì`dgm`mV AmhoV. 2008 _Ü`o JUoe KamVrb _{hbm A{ZVm AhÿOm `m§Zr Ho$boë`m EOÝgrZo Am{W©H$ _XV {Xbr Zmhr. VWmnr<br />

`m H$U©~{Ya _wbmbm gmo~V KoCZ _w§~B©V à`ËZmVyZ H$Mè`mVyZ {_iUmè`m ßb°mpñQ>H$ Jy§Obm BVa XoU½`m {_iVmV. dm{f©H$ ~OoQ> VrZ<br />

{_ÌmÀ`m Kar "{_a°H$b Hw$[a`a' gwé Ho$br nmgyZ a§Jr ~|aJr AmH$f©H$ dñVy ~ZdÊ`mMr H$moQ>r én`mM Amho EHw$U aŠH$_ XoU½`m _YyZ<br />

ì`dgm` bhmZ à_mUmV hmoVm. 2009 _Ü`o \°$ŠQ>ar AmO C^r Amho d H$Mam doMUmè`m§ Jy§O Zo ~Zdbobm Cn`wŠV dñVy§À`m {dH«$r _YyZ<br />

Wa_°ŠgÀ`m à_wI AZy AmJm `m§Zr _w~§B©VM VrZeo OUm§Zm à{jeU XoCZ \°$ŠQ>arV H$m_ {Xb ;Xáa, `moJm _°Q>, bhmZ ~mim§Mr JmXr Õ d A§e²<br />

Yw«dm `m§Zm OmJm {_idyZ {Xbr. Ë`m_wio Amho. H°$ar ~°½O, h±S> ~±½O², \$moëS>a, \$mB©b, `mMm {_imbobm 50 bmI én`m§À`m<br />

ì`dgm` dmT>bm 2010 n`©§V Xa_hm 60 hOma dm°b nona, \w$Q>doAa Aem AZoH$ Cn`wŠV dñVy nwañH$mamVyZ C^r Ho$br OmVo.<br />

{S>brìharO BVH$m ì`dgm` hmoVm. Vmo Xa_hm \°$ŠQ>arV V`ma hmoVmV. A{ZVm `m§Zr ßb°ñQ>rH$ "àH$aU -H$emgmR>r C~ogmR>r'<br />

XmoZ bm§Imn`©§V Ý`m`Mm Amho. J«rZ \o$bmo{en [agm`H$qbJMr g§nyU© _m{hVr B§Q>aZoQ>déZ<br />

H$Sy>Z \$ŠV gmoeb Am§ÌàZg© \o$bmo{en {Xbr KoVbr Ë`mVyZ hr {H$_`m KS>br. nVr ehX gmjaVm àgma _mo{h_<br />

OmVo. Yw«dm `m§Zm 60 hOma S>m°ëg©Mr \o$bmo{en `m§Zr A{ZVm `m§Zm Iyn _XV Ho$br. \°$ŠQ>arV _mOr n§VàYmZ amOrd Jm§Yr `§mZr 1989<br />

{_imbr. {_a°H$b_Yrb H$_©Mmè`§mMr g§»`m ~ZUmè`m gmè`m dñVyZm àXe©ZmV Mm§Jbr _Ü`o amîQ²r` gmjaVm {_eZ gwé Ho$b d `m<br />

AmO 58 Amho Ë`mVrb 55 H$U©~Yra AmhoV. _mJUr Ambr naXoer nmhÿÊ`m§Zm dñVy AdKS> H$m_mgmR>r _w~§B©À`m _mYd MìhmU<br />

AZoH$ A§nJmZm d X²îQ>rhrZ§mZm H$m_ XoÊ`mMo AmdS>ë`m Ë`m_wio {Z`m©VrMr Am°S©>a {_imbr `m§Mr {ZdS> Ho$br _mYd MìhmU _w§~B©<br />

Yw«dm `mMo à`ËZ gwé AmhoV. {Z`m©V gwé Pmbr. hm gmam ì`dhma "H$m°ÝPd© {dX`mnrR>mMo E_ Eg² gr. A_o[aHo$Vrb nr EM<br />

"àH$aU -AmdmO _yH$nUmMm' B§{S>`m' `m EZOrAmo _m\©$V MmbVmo. dmT>Ë`m S>r A_o[aHo$V CËV_ ZmoH$ar J«rZ H$mS©> hr gmar<br />

_mJUr_wio ~hmXþaJS> `oWo Zdr \°$ŠQ>ar gwé Ho$br gwI S>mdbyZ Vo gmjaVm _mo{h_oV gm_rb Pmbo.<br />

nadS>Umè`m {H$_§VrV hdr VodT>rM drO Amho d H$ÀÀ`m _mbmgmR>r - H$Mè`mgmR>r - Ymamdr Mo§~ya `o{Wb PmonS>nQ²Q>rV {eH$dm`bm<br />

~§JbmoaMo h[af hm§S>m. Am` Am` Q>r ^§Jmadmë`mZm gm_mdyZ KoVbo Amho. " gwédmV Ho$br. _XVrbm 10dr nmg Pmbobr<br />

IaJnya _YyZ EZOr© B§{O{ZA[a¨J Pmbobo. àH$aU - H$Mè`mVyZ _m{UH$_moVr' PmonS>nQ²Q>rVrb _wbo KoVbr. 1994 _Ü`o<br />

ñdV:À`m kmZmMm dmna _mgog H$aVm ìhmdm `m "àW_' hr EZ Or Amo g§ñWm ñWmnZ Ho$br<br />

{dMma§mMo. gm¡a CO}da AmYm[aV gmoba J[a~m§gmR>r H$nSo> àË`oH$ dmS>m©V _mo{h_ Mmby R>odbr. ao{S>Amo,<br />

n°ZobÀ`m V§ÌkmZmV gwYmaUm H$éZ gm¡a `§ÌUm {X„ rMo A§ey Jwám _mg H$å`w{ZHo$eZMo XþaXe©Zda _m{bH$m gmXa H$éZ gmjaVoMm<br />

d Ë`mda MmbUmao bmB©Q²g² h[af `m§Zr Ë`§mÀ`m nXdrYa nU nÌH$m[aHo$V a_bo ZmhrV àgma Ho$bm. ^maVmVrb AZoH$ ehamVyZ _mYd<br />

goëH$mo \°$ŠQ>arV V`ma Ho$bo d H$Zm©Q>H$mVrb CËVaH$merV dmdaVmZm Ë`m§Zm Jar~m§À`m MìhmU `m§Zm gmjaVm _mohr_ am~dÊ`mgmR>r<br />

J«m_rU ^mJmV drOoMo {Xdo nwadbo. Joë`m n§Yam A§Jmdarb H$nS>`mMr Q>§MmB© {Xgbr. Ë`m§Zr Am_§ÌU Ambr. {Xëbr, O`nya, bIZm¡,<br />

dfm©V 1,20,000 KamV gm¡a `§ÌUoMo {Xdo Jar~m§H$[aVm H$nSo> O_dm`M R>adb Ë`mgmR>r Ah_Xm~mX, ~S>moXm Aem AZoH$ {R>H$mUr<br />

AmhoV. gmoZ_ hiir `m IoS>`mV Vrg Hw$Qw>§~mZr "Jy§O' hr g§ñWm ñWm{nbr. Ë`m§À`m nËZr {_Zr _mohr_ am~dbr "àW_' _YyZ nwñVH$ àH$m{eV<br />

{_iyZ 9,500 én`m§Mr gm¡a `§ÌUm KoCZ drOooMo `m§Mr gmW hmoVrM. XmoK§hr KamoKa OmCZ H$nSo> Ho$br. bmImo {Zaja§mZm, bhmZ _moR>`m<br />

{Xdo bmdbo AmhoV hr gmar H$_r CËnÝZmMr Jmoim H$am`Mo Vo dm°etJ_erZ _Ü`o ñdÀN> nwéfm§Zm, pñÌ`m§Zm `mMm bm^ Pmbm. gmjaVm<br />

_§S>ir AmhoV. h[af `m§À`m Aä`mgmZwgma H$am`Mo d PmonS>nQ¥>Q>rV dmQ>m`Mo. XmoKm§À`m _mohr_ am~dUmar "àW_' hr "EZOrAmo'<br />

gH$mir Jm`rM XþY H$mT>Ê`mgmR>r \$ŠV XmoZ H$nS>`mgH$Q> 67 H$nS>`mZr gwadmV Ho$br _Yrb/ gdm©V _moR>r/g§ñWm Amho. gwédmVrbm<br />

Vmg drO bmJVo. åhUOo 20 d°Q>. ^oinyar Ë`m§Mr g_mOgodm AZoH$mZm AmdSy>Z bmoH$ Am` gr Am` gr Am` ~±H$, JmoXaoO g_yh,<br />

{dH«o$Vo g§¿`mH$mir Mma Vmg drO dmnaVmV. AmnU hmoCZ Ë`m§À`mH$So> H$nSo> AmUyZ XoV `m A§~mZr, Am{PO no«_Or `m§Mr _XV KoVbr.<br />

amoO§Xmardarb H$mam{Ja, J«m_rU _{hbm dJ© ~amo~a ñd§`§godH$m§Mr Q>r_hr AmnmoAmn V`ma AmVm A_o[aH$m, B§½bS> H$Sy>Z "àW_' bm _XV<br />

`m§Zm Aer gm¡a`§ÌUm daXmZ Amho. hf©b `m§Zm Pmbr. ì`mn dmT>bm AmO Xa_hm 50 hOma {_iVo.<br />

gmè`m ^maVmV gm¡a `§ÌUm Ý`m`Mr Amho. {H$bmo gm_mZ "Jy§O' H$So> O_m hmoV§ d Ë`mM "àH$aU -{dkmZ {Zð> g_mOgodH$'<br />

"àH$aU -gw`© ZmamUmMr H¥$nm' dmQ>n Ho$b OmV. Ë`mV H$nS>`mgmo~V Mßnbm,<br />

- Owb¡ 2012<br />

57


58<br />

J{UVmMo Š bmgog d Am§ÌàZg© Iwbr Pmbr d ^maVmMr Zdr {nT>r V`ma Pmbr. àË`oH$mMr H$hmUr BVH$s à^mdr Amho H$s<br />

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Q>r àdoe n[ajoMohr Ë`m§Mo Šbmgog AmhoV. gmaoMOU `eñdr PmboV, Ag åhUVm `oUma {Xbm Amho. aí_r ~ëgb `m§Mr nwñVH$<br />

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\$s Z nadS>Umè`m nU hþema _wbmZgmR>rM à`ËZ H$aV Amho. `m gmoeb Am§ÌàZg© déZ dmMH$m§Zm bmJVo.<br />

Amho. Ë`mV boIr n[ajm KoCZ àdoe {Xbm bjmV `oUma§ åhUOo g_mOmH$aVm H$m_ -----------------------------<br />

OmVmo. Ë`m§À`m ñQ>S>r _Q>o[a`bMm, OodUmMm H$aÊ`mgmR>r AZoH$ joÌo AmhoV. nwñVH$ n[ajU - Jm|{dX JbJbr<br />

IM©, Am§ZX ga ñdV:M H$éZ _mo\$V `mVrb 20 CX`moOH$mn¡H$s H$moUrhr Pob_ nÌH$ma ZJa, goZmnVr ~mnQ> amoS>,<br />

{eH$dVmV d CËV_ V`mar H$éZ KoVmV `m Vrg H$mnm©oaoQ> joÌ {ZdS>b Zmhr. _hmË_m Jm§Yr, nwUo - 16. \$moZ Z§. 25651549.<br />

n¡H$s 2004 _¿`o 18 OUm§Zm Am` Am` Q>r bm O`àH$me Zmam`U, {dZmo~m ^mdo `m§Zr<br />

àdoe {_imbm Ë`mZ§Va àË`oH$ dfr© IoS>`mnmS>`mV OmCZ gm_mÝ` _mUgmgmR>r<br />

22,26,28 _wbm§Zm Ago àdoe {_iV Jobo. H$m_ Ho$b. Am` Am` E_ dJ¢a|Mm g§Hw${MV<br />

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Am` Q>r V àdoe {_imbm. Ë`m§À`m `m {VWo _moR>çm g_ñ`m§Mm {dMma Ho$bm OmV Zmhr<br />

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nwñVH$ n[aM`<br />

nwñVH$ n[aM` : "Am` h°d A S´>r_'<br />

àH$meH$ - A_o` àH$meZ, nwUo - 4.<br />

bo{IH$m - aí_r ~Ýgb<br />

_amR>r AZwdmX - {H$Vr© naMwao<br />

nmZo - 400 {§H$_§V - 150/-<br />

eãXm§Mo gm_Ï`© - `ed§Vamd MìhmU `m§Mo coI, gm{hË` d ^mfUo<br />

g§nmXH$ : am_ àYmZ A_o` àH$meZ - {ÛVr`md¥Îmr - 1 OyZ 2012<br />

_m. H¡$. lr. `ed§Vamd MìhmU `m§À`m Aem ì`{º$g§~§Yr nwÝhm EH$Xm dmMVmZm EH$<br />

OÝ_eVmãXr dfm©V øm nwñVH$mMr Xwgar Amd¥Îmr doJimM AmZ§X {_iVmo. {dMma Am{U qMVZ<br />

A_o` àH$meZZo àH$m{eV Ho$cr Amho. ZwgVoM øm ^mJmVyZ gwÕm `ed§Vamdm§À`m àJë^,<br />

EH$ cmoH$m§Mo ZoVo, _wËgÔr amOH$maUr, Hw$ec Mm¡\o$a d n[an¹$ Aem {dMmagaUrMr nwÝhm<br />

àemgH$M Zìho Va `ed§VamdOr ho {VVHo$M EH$Xm AmoiI hmoVo. VH©$VrW© cú_Uemór<br />

gm{hpË`H$ hmoVo. `ed§Vamdm§À`m ì`{º$_ËdmMo Omoer, Zm. gr. \$S>Ho$, BË`mXr _mÝ`dam§Zr<br />

AZoH$ n¡cy hmoVo. `m darc nwñVH$mVë`m àË`oH$ Ë`m§À`m {dMma, ^mfme¡cr g§~§Yr Jm¡admoX²²>Jma<br />

coImVyZ Ë`m§Mo AZoH$ JwU d n¡cy {XgyZ `oVmV. H$mT>coco AmhoV.<br />

Ë`m§À`m g§nÞ Aem d¡Mm[aH$VoMr AmoiI øm ho nwñVH$ Amnë`mcm nwÝhm EH$Xm<br />

nwñVH$mVyZ hmoVo. øm nwñVH$mMo Mma ^mJ Ho$co ^yVH$mimV KoD$Z OmD$Z `ed§Vamd d<br />

AmhoV d Ë`mMr {d^mJUr g§ñH$ma, ì`{º$, Ë`m§À`mgma»`m AZoH$ _mÝ`dam§Mr d Ë`m§À`m<br />

{dMma d qMVZ Aer H$aÊ`mV Amcr Amho. àM§S> H$m`m©Mr nwÝhm EH$Xm AmR>dU H$éZ XoVo.<br />

`ed§Vamdm§Mm cmoH$g§J«h àM§S> hmoVm d Ë`m§À`m ho EH$ Z¸$sM dmMZr` d g§J«hr nwñVH$ Amho.<br />

gm{ÞÜ`mV Amcoë`m ì`{º$ åhUOo Amnë`m<br />

g_mOmcm {_imcocr EH$ XoUJrM hmoVr. -----------------------------<br />

Ë`mVrc AZoH$ OUm§Mm Img `ed§Vamdm§À`m nwñVH$ n[aM` : AZ§V gaXoe_wI<br />

e¡crV Amnë`mcm øm nwñVH$mVyZ n[aM` (S>m`aoŠQ>a OZab, _amR>m M|~a d g§nmXH$<br />

hmoVmo. ømVrc AZoH$m§Zr _hmamï>´ KS>{dcm. "g§nXm')<br />

- Owb¡ 2012

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