d - Mahratta Chamber Of Commerce Industries & Agriculture Pune

and when these limited amounts of European clients. They use the Latin South America and especially
LOCs are exhausted Eximbank will Americans to reach out to the 40 million Brazil, Argentina, Uruguay and
replenish them with new lines of credit. strong Hispanic market of US. The Paraguay offer opportunities for Indian
Indian companies have also got acquisition of farmland. This region has
Focus LAC programme
contracts from local Latin American very large areas of fertile land and has
companies. 26 percent of the world´s fresh water
This is a special trade promotion
reserves. The region can increase the
initiative of the commerce ministry of Leading Indian IT majors with a area of cultivation by 100 million
India implemented in collaboration with presence in Latin America include hectares. They have a large surplus
business, since 1997. Under this, there TCS, Aegis, Wipro, Infosys, Mahindra production for exports and their
are a number of proactive measures, Satyam, Patni, HCL, Cognizant along population and consumption are
including financial support for Indian with several smaller Indian IT firms who relatively small. The region has high
companies to explore the LAC market, have set up operations spread across yields, advanced technologies, best
for participation in trade fairs, market the continent.
practices, infrastructure and logistics for
studies and BSMs. Financial support is
agribusiness.
also given for LAC importers to visit Pharmaceuticals
India for reverse BSMs. The support is
Indian companies can grow
provided through export promotion Indian companies have established oilseeds, pulses, wheat, sugarcane
councils and trade and industry bodies manufacturing units in Brazil, Mexico and take back to India edible oil, pulses,
only and not directly to individual and Argentina and have marketing sugar, fuel ethanol and biodiesel. Indian
companies. offices in other countries. These include c o m p a n i e s c a n a l s o a c q u i r e
Ranbaxy, Torrent, Dr. Reddy's, Zydus commercial forests and take back
Indian investment and joint Cadila, Glenmark, Cipla, Lupin, Emcure timber and paper pulp, which are regular
ventures in Latin America whereas smaller pharmaceutical
companies are actively looking for
imports of India.
Indian companies including NRI acquisition/joint ventures in the region. Meanwhile agrochemical majors
firms have invested about 12 billion
like United Phosphorus Ltd., IFFCO
d o l l a r s i n t h e r e g i o n i n I T, Agribusiness and Agrochemicals and Punjab Chemicals have also
pharmaceuticals, agro-chemicals,
acquired companies or have made
steel, mining, agribusiness and other Shree Renuka Sugars Ltd has strategic investments for fertilizer
sectors. More investment is expected to invested 350 million dollars in the production (potash, urea, potassium
flow in the coming years as a number of acquisition of two sugar groups and has chloride) in Argentina and Peru.
Indian companies have shown interest become one among the top five sugar
in entering the region. producers in Brazil.
Information Technology
Indian IT companies have
established software development
centres, BPOs, KPOs and Call Centres
in ten countries (Argentina, Brazil, Chile,
Uruguay, Mexico, Colombia, Peru,
Ecuador, Costa Rica and Guatemala) of
the region, employing 18,000 Latin
Americans. The Indian companies have
developed a new near-shore business
model of 12/12 in which they service
their North American clients for 12 hours
from the same time zone operations in
Latin America and the remaining 12
hours from India. The Indian companies
leverage the multilingual skills of Latin
Americans who speak Spanish,
Portuguese and Italian to service
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