Rother FM - Ofcom Licensing

Executive director – Jeff Harwood
Section 105 (A): Ability to maintain proposed service
Occupation: Director of Sales and Deputy Chief Executive, Lincs FM Group
Other directorships/media interests:
Ridings FM Limited, Compass FM Limited, Dearne FM Limited
Background
Jeff Harwood brings to the Rother FM board intensive knowledge and experience of the
advertising and commercial scene in South Yorkshire. He began his advertising career in
local newspapers in 1969 and has worked on many publications throughout the UK. He
joined Lincs FM as Sales Manager in 1991 prior to its launch and, with a team of four,
produced impressive revenues from the Lincolnshire marketplace. In particular he was able
to bring entirely new clients to radio and has had great success in persuading advertisers
from all parts of the county to choose Lincs FM for their local advertising.
Since Lincs FM Group Limited won its first additional licence in 1998 Jeff has taken on a
Group role as Director of Sales, overseeing sales policy and recruitment across the Group as
well as dealing with our national sales house First Radio Sales. He has developed an
excellent understanding of the particular demands and advantages of small, highly local radio
stations, and has also worked with FRS on developing the concept of regional sales across
Lincs FM’s stations in the Yorkshire region. In 2005 Jeff was appointed Deputy Chief
Executive of the Lincs FM Group.
One of Jeff’s proudest achievements is the development of a sales ethic that relies on mutual
trust and long-term relationships between clients and sales executives. Not only have many
of Lincs FM Group’s sales executives been with the company since the first year, but so have
many of the clients.
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