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Galaxy 105<br />
Section 105 (B) and (C): Catering for tastes and interests/broadening choice<br />
Galaxy 105 is “a rhythmic-based music led service for 15-29 year olds supplemented with<br />
news, information and entertainment. The service should have particular appeal to listeners<br />
in their 20s.” The format calls for the music to incorporate such genres as house, garage,<br />
soul and R’n’B, while speech should “provide a reasonable balance of news and information<br />
for the target audience”.<br />
Our monitoring showed that Galaxy 105’s music output was predominantly current, and<br />
predominantly dance and R’n’B influenced, with the exception of the occasional current<br />
mainstream pop song such as Kelly Clarkson’s “Since You’ve Been Gone”.<br />
News bulletins ran half-hourly through the breakfast sequence, there was a bulletin just<br />
before 1pm, and again just before 5pm and 6pm, with headlines at about 5.20 and 6.20pm.<br />
The bulletins offered a well-chosen headline service mixing stories from the<br />
Yorkshire/Lincolnshire region (an angle on the suicide bombers, the trial of a Lincolnshire<br />
coach driver) with national news (a vote on Tony Blair’s terror bill) and “funnies”. Travel news<br />
focused on major roads, with details of where mobile speed cameras were positioned.<br />
Galaxy 105’s style is clearly targeted at a teenage and twenty-something audience. Banter<br />
on the breakfast show (“Hirsty’s Daily Dose”) was about Little Britain, stories about getting<br />
drunk on school nights (“not big and not clever”) and also a fun listener talking point about<br />
whether you need manners when you live in Yorkshire.<br />
Magic AM<br />
Magic AM is “a soft music-led service aimed primarily at over-30s in South Yorkshire”. Most<br />
of the music must be over five years old, and the station must feature “information, sport,<br />
what’s-ons and other items” for the target audience in South Yorkshire.<br />
Our monitoring revealed a good variety of mellow hits from the 60s, 70s, 80s and 90s. Mostly<br />
there was a wide separation of eras, with – for example – a 90s song followed by a 60s song.<br />
The only exception was during the “Guess the Year” feature.<br />
There was a good regional news service, with two or three minute bulletins most hours,<br />
including local audio in many bulletins. The ten-minute 5pm bulletin included a report from<br />
the church in Dinnington where the funeral of a <strong>Rother</strong>ham schoolboy was being held, a<br />
report and voxpops on Yorkshire children being taught self-defence in schools and a full<br />
sports round-up. There was also a good travel news service, with detailed items such as a<br />
broken-down lorry on the M1, delays in Sheffield and train problems between Doncaster and<br />
Meadowhall.<br />
The presentation style was relaxed and frequently based around music, including concert<br />
ticket giveaways for local gigs. There was also banter about Christmas decorations and carol<br />
singers and items from the newspapers.<br />
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