Rother FM - Ofcom Licensing

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Section 105 (A): Ability to maintain proposed service c) Describe proposed arrangements for transmission provision (installation, maintenance and repair). The transmission system and equipment must comply with the Engineering Code originally published by the Radio Authority, which represents Ofcom's current policy and is available at: http://www.ofcom.org.uk/radio/ifi/rbl/commer/ar The transmission proposals in this application, and the pricing included within our financial forecasts, have been provided by our likely transmission provider Arqiva. Arqiva is wellresourced to install the complete system and subsequently maintain and monitor the transmission parameters. Telemetry and remote monitoring systems provide information back to their control centre e.g. carrier power, lack of modulation etc. on a 24 hour basis. Their maintenance personnel are highly trained with the necessary spares and test equipment to resolve any problem quickly. The Lincs FM Group has considerable experience in working with Arqiva (formerly ntl) to make the most of the frequency allocation for each of its services. The Group also uses ADRT to provide transmission services for its Barnsley service Dearne FM. If we are awarded the licence we are confident that either Arqiva or another provider will be able to supply the service required, and we will negotiate accordingly. d) What is the anticipated time-lapse between the award of the licence and start of broadcasting? Applicants should note that failure to commence broadcasting the service within two years of the date on which the licence is awarded is likely to lead to the offer of a licence to the successful applicant being withdrawn. In these circumstances the licence would be advertised afresh and a new competition would be held to award the licence. We would expect Rother FM to begin broadcasting approximately six months after the award of the licence. Assuming a licence award in early May, we would hope to launch Rother FM in either October or November. The main factors that will affect the actual date are frequency clearance, planning permission and a suitable window in the advertising and marketing cycle. 20
Section 105 (B) and (C): Catering for tastes and interests/broadening choice 4. Programming Philosophy (a) This sub-section of the application should take the form of a statement setting out the applicant’s overall programming philosophy and vision for the radio service. Rother FM aims to become the market-leading radio station in Rotherham; the station to which the people of Rotherham listen in order to hear what’s going on in this part of the world. It will be a truly local station, built around a high-quality news and information service, supported by a broad and distinctive blend of music. Our target audience will be defined first and foremost by geography rather than demographics: Rother FM aims to be an inclusive station, appealing to as broad an age range as possible, adults and children alike. We will respect our audience: their tastes, their aspirations, their values and their intelligence. We will be positively for Rotherham – to borrow the phrase coined by Rotherham Metropolitan Borough Council, we will be Rotherham Proud. We have no interest in being negative about people and places, except when the news agenda demands it. We hope to become a force for good as part of the borough’s exciting regeneration. (b) The strategies which the applicant proposes for implement in regard to: i) catering for the tastes and interests, general or particular, of persons living in the area The area As the nature of the area is fundamental in planning our programming proposals, we thought a brief description of the Rotherham Borough and its particular needs and challenges would be useful at this point. Rotherham has been through tough times. In the twenty-five year period after 1970, almost 50,000 jobs were lost in the borough. This is not an unusual story in South Yorkshire: Sheffield has suffered from the decline of the steel industry while Barnsley and Doncaster were devastated by the death of coal. But Rotherham was built jointly on those two traditional industries. The area was home to many collieries working the South Yorkshire coalfields, particularly in the east of the borough such as Dinnington. Meanwhile, proximity to the navigable River Don gave Rotherham a big advantage in the steel industry. The giant Templeborough Steelworks employed 10,000 people at its peak. So when both industries collapsed in the last quarter of the 20 th century, it was a double blow for Rotherham. Rotherham’s population declined through the eighties and nineties, and the decline was particularly marked amongst younger people. 21
Page 1 and 2: An application to Ofcom for the loc
Page 3 and 4: General information (a) Name of App
Page 5 and 6: Executive director - Jeff Harwood S
Page 7 and 8: Executive Director - Matt Jones Occ
Page 9 and 10: Lincs FM Group Limited holds the Li
Page 11 and 12: Section 105 (A): Ability to maintai
Page 13 and 14: (b) Funding Section 105 (A): Abilit
Page 15 and 16: Section 105 (A): Ability to maintai
Page 17 and 18: 3. Transmission proposals Section 1
Page 19: Section 105 (A): Ability to maintai
Page 23 and 24: Target audience Section 105 (B) and
Page 25 and 26: Section 105 (B) and (C): Catering f
Page 27 and 28: Weather Section 105 (B) and (C): Ca
Page 37 and 38: ROTHER FM STATION FORMAT Licence ou
Page 39 and 40: Section 105 (D): Evidence of local
Page 41 and 42: Lifestyle Section 105 (D): Evidence
Page 43 and 44: Section 105 (D): Evidence of local
Page 45 and 46: Declaration Rother FM confirms that

Rother FM - Ofcom Licensing

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