Rother FM - Ofcom Licensing

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Section 105 (A): Ability to maintain proposed service FM, and to BBC Radio Sheffield. Looking at the “likelihood to listen” responses in our Rotherham market research and weighting “very likely” twice as highly as “likely”, the research shows that likelihood to listen to Rother FM is 8% less positive than the similar research carried out in Barnsley for Dearne FM. An 8% reduction on Dearne FM’s actual RAJAR figures gives us a figure that matches our prediction based on our experience and knowledge of the marketplace, and therefore we have used this basis for our projected reach. In predicting average hours, we have again looked at Dearne FM’s figures, and taken account of the relatively high percentage of Rotherham’s population that leaves the borough to work, thus leaving them unavailable for significant daytime listening. 16
3. Transmission proposals Section 105 (A): Ability to maintain proposed service a) Provide details of the transmission site you propose to use, under the following headings: i. Name and National Grid Reference of site; Boston Park, Rotherham Ngr SK 432 913 ii. Height of site above Ordnance datum (in metres); 111 metres iii. Height of transmitting aerial above ground level (in metres); 53 metres iv. Radiated power in either or both planes of polarisation, and aerial radiation pattern (if no aerial radiation pattern is submitted, it will be assumed without exception to be omni-directional). 100 watts vertical + 100 watts horizontal Antenna pattern – directional 17
Page 1 and 2: An application to Ofcom for the loc
Page 3 and 4: General information (a) Name of App
Page 5 and 6: Executive director - Jeff Harwood S
Page 7 and 8: Executive Director - Matt Jones Occ
Page 9 and 10: Lincs FM Group Limited holds the Li
Page 11 and 12: Section 105 (A): Ability to maintai
Page 13 and 14: (b) Funding Section 105 (A): Abilit
Page 15: Section 105 (A): Ability to maintai
Page 19 and 20: Section 105 (A): Ability to maintai
Page 21 and 22: Section 105 (B) and (C): Catering f
Page 23 and 24: Target audience Section 105 (B) and
Page 27 and 28: Weather Section 105 (B) and (C): Ca
Page 37 and 38: ROTHER FM STATION FORMAT Licence ou
Page 39 and 40: Section 105 (D): Evidence of local
Page 41 and 42: Lifestyle Section 105 (D): Evidence
Page 43 and 44: Section 105 (D): Evidence of local
Page 45 and 46: Declaration Rother FM confirms that

Rother FM - Ofcom Licensing

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