Kismat FM - Ofcom Licensing

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Section 105(B & C): Catering For Tastes & Broadening Audience Choice Kismat Radio BROADENING AUDIENCE CHOICE EXISTING SERVICES IN MANCHESTER Manchester is second only to London in the number and range of commercial services available to listeners. In addition to the three national commercial services, listeners can choose between a total of 11 commercial stations serving all or parts of Greater Manchester, including: Two regional stations covering the whole Northwest area – Century FM and Smooth. One music-based Asian service, aimed at and covering all of East Lancashire including much of Greater Manchester. Four local stations aimed at the whole Manchester area. Four smaller, more localised stations covering parts of the area, mostly the main towns in the Greater Manchester metropolitan county outside the city. Even summary examination of existing stations' formats confirms that the existing commercial stations collectively provide: The widest selection of music styles, both mainstream and of more specialised interest; and Services aimed at the full range of age groups among adults over 15. Indeed, many services overlap with and duplicate to an extent the music output and target demographic appeal of other commercial stations in the market. Whilst this provides a degree of healthy competition and a range of choice for listeners, it underlines the lack of choice for the Asian community. Broadening Audience Choice COMMERCIAL RADIO IN MANCHESTER Station Area Character CENTURY FM Northwest Full service talk and music station with 24-hour news SMOOTH FM (JAZZ) Northwest Listeners of all ages who particularly like jazz, soul, blues & RnB ASIAN SOUND AM East Lancashire A music & information service for Asian listeners in East Lancashire CAPITAL GOLD AM Manchester An adult-oriented rock and quality easy listening station GALAXY 103 FM Manchester A rhythmic-based music-led service for 15-29 year olds KEY 103 FM Manchester A contemporary & chart music and information station for 15-44 year olds MAGIC AM Manchester A music-led over-thirties station for Greater Manchester IMAGINE FM Stockport A mix of adult music & information for Stockport THE REVOLUTION FM Oldham A truly local full service aimed at 25-54 year olds and playing primarily a broad mix of adult contemporary and soft rock hits SILK FM Macclesfield Community-oriented music station aimed primarily at 25-54 year olds TOWER FM Bolton & Bury Full service local station for adults providing information & entertainment Kismat from Ofcom Formats Section 105 (B & C) : Page 10
Section 105(B & C): Catering For Tastes & Broadening Audience Choice Kismat Radio ASIAN SOUND Format Asian Sound broadcasts across East Lancashire on two AM transmitters: 963 and 1377 kHz. Its coverage toward Manchester is from the same site as Capital Gold and Magic AM, but with considerably less power – Capital Gold broadcasts with 5kw, Magic 1.5kw and Asian Sound only 800w. It is clearly a station for Asians, but not particularly for Manchester. Although speech and information is described as "an important part of the service", there is no real commitment to that effect: speech need only be a low as 15% during daytime and there is no minimum prescribed at other times, although it is in fact above the minimum level. Music is described in very broad terms, covering most popular forms of Asian music. In fact, as seen below, most music output consists of bhangra. Broadening Audience Choice Mainstream listeners already have the widest range of choice among 10 local and regional commercial stations with a variety of music formats across the full age spectrum. Only Asian Sound provides an ethnic service aimed at Asians, albeit for the whole of East Lancashire rather than Greater Manchester. Diversity and choice would best be served in Manchester by a distinctive new FM service aimed specifically at Manchester's large and growing Asian population. ASIAN SOUND STATION FORMAT A MUSIC AND INFORMATION SERVICE FOR ASIAN LISTENERS IN EAST LANCASHIRE Speech and information is an important part of the service and will normally include whats-ons, leisure activities, entertainment, sport, weather, youth programmes, educational features and items of particular interest to Asian listeners. It is expected at least a third of the output each week would be in Urdu, Hindi or, occasionally, Punjabi. Speech should not fall below 15% of daytime output. Hourly peak-time news should be in English with Urdu/Hindi elements, and at least two other bulletins should be in Urdu/Hindi with elements of English. National news should also feature. The Bengali and Gujarati speaking communities should have their own news magazine programmes (at least four hours weekly). Religious programming should be broadcast as appropriate and the music will be a mix of film music, mixed geets and ghazals, folk, Asian oldies and Asian pop, bhangra and qawalis. In non-daytime specialist music programmes which complement the main mix may be broadcast Ofcom Formats, AL 183-1 Section 105 (B & C) : Page 11
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Kismat FM - Ofcom Licensing

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