Kismat FM - Ofcom Licensing
Kismat FM - Ofcom Licensing
Kismat FM - Ofcom Licensing
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Section 105(B & C): Catering For Tastes & Broadening Audience Choice<br />
<strong>Kismat</strong><br />
Radio<br />
Music<br />
<strong>Kismat</strong> Radio’s music policy will have very little in common with the East Lancashire station, Asian Sound, which<br />
tends to concentrate on Bollywood and contemporary Bhangra music. Contemporary Bhangra, for example, has<br />
maximum appeal amidst an under 35 audience which is one reason why it will be avoided in our own output.<br />
However, Asian Gold and Ghazals are much more popular with an over 35 audience and Qawalis and Asian Folk<br />
(Asian Folk music represents the music of Punjab [Indian & Pakistani] and Gujarat) grow in appeal for those aged<br />
over 40. Thus, it is this music style that we will present to our mature Asian audience along with some religious<br />
devotional music during early mornings.<br />
<strong>Kismat</strong> Radio’s format provides for a minimum of 30% and maximum of 45% music in its peaktime weekday<br />
program schedule. The style and presentation of this music will be relaxed and we will ensure that all presenters<br />
have sufficient specialist knowledge needed to play older appeal tracks. All music will be played with the<br />
intervention of a presenter.<br />
There will be virtually no repetition as the choice of Folk music, Ghazals and Qawalis is vast. The concept of a top<br />
100 or top 10 simply does not apply as there are no charts published for this type of music. Furthermore, the<br />
most popular example of songs in this arena invariably consists of older music.<br />
Examples of these music types are identified below:<br />
Catering For Tastes<br />
Gold & Hits<br />
Folk Music of Asia<br />
Qawaalis<br />
Ghazals<br />
Religious Music<br />
KISMAT MUSIC EXAMPLES<br />
Mohd Rafi / Taarif Karun Kys Uski<br />
Lata Mangeshkar / Inhi Logon Ne<br />
Asha Bhosle / Ina Mina Dika<br />
Manna Dey / Ey Meri Zuhra Ja Been<br />
Mehndra Kapoor / Tum Agar Saath Dene Ka<br />
Atta Ulla Khan / Kameez Teri Kali`<br />
Gurdas Mann / Peer Tere Jaan Di<br />
Shaukat Ali / Mawa Thandian Shawan<br />
Ashit Desii / Pankhida Jae Pava Gadh<br />
Surinder Kaur / Jutt Kurian to Darda<br />
Nusrat Fateh Ali Khan / Dam Mast Qalandar<br />
Sabri Brothers / Maine Pyar Kiya Hai<br />
Aziz Mian Qawal / Main Sharabi<br />
Badar Ali Qawal / Gal Muki Na Sajan Naal Meri<br />
Mehndi Hassan / Ek Hussan Ki Pari<br />
Pankaj Udhas / Niklo Na Be Naqab<br />
Talat Aziz / Saamne Aa Ke Tujh Ko Pukara Nahi<br />
Pervez Mehndi / Ab Ke Baras<br />
Rattan Sharma / Gayatri Mantra<br />
S Prakash Kaushik / Laksharchana<br />
Namaz / Syed Saleem Gilani<br />
Giani Sant Singh JJ Maskin / Anik Roop Tere<br />
Section 105 (B & C) : Page 6
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