Kismat FM - Ofcom Licensing

Section 105(B & C): Catering For Tastes & Broadening Audience Choice
Kismat
Radio
Job Job Search Search
Traditionally, the Asian Community is very hard-working and keen to find gainful employment which is why assistance
in finding work will be an essential part of our programming. Kismat will liaise with the local Job Centres and broadcast
a selection of the latest vacancies four times a day.
Classic Classic Bolly Bolly Lolly Lolly
We will keep listeners up-to-date with the very latest gossip and film release news from Bollywood and Lollywood
(Pakistani variant) skewed to older actors and information of appeal to older listeners. The longevity of Asian actors is
legendary and will provide a wealth of material. Whilst generally presented in an ad-hoc fashion as part of
presentation, this information will always be featured in drivetime segments - but not exclusively.
Money Money Matterss Matter
A brief round-up of the day’s key local and national news from the world of finance. Asians are also interested in
exchange rates and gold prices. Bulletins are broadcast during drivetimes.
Sports Sports Forum Forum
Sports bulletins will be sprinkled throughout the day specifically in drivetimes. This feature will cover local sporting
events with emphasis on cricket, kabadi, hockey and football with which all our mainstream audience is familiar.
Council Council Forum Forum
Local Council news roundup.
The The Kismat Kismat Forum Forum
During many of our phone-in sequences, community organisations and prominent individuals will be invited to talk
directly with the residents of the area and, therefore, provide a valuable forum for them to discuss problems that are
directly related to topical issues. Additional support will be available from helpline telephone services supported by
local organisations and this will also be both supported and promoted by Kismat via the use of its interactive web site.
The The Invisible Invisible Asian Asian
There is no such thing as a “typical” Asian. Whilst total integration can’t happen overnight, there’s no doubt there is a
big difference between first, second and third generation Asians and the generation gap is far greater than experienced
by the white community. Different cultures and varying religious beliefs can mystify further. First generation Asians not
only struggle to accept major issues such as mixed marriages but are also shocked by numerous other issues.
For example, more than a few second and third generation Asians have adopted Western habits such as keeping pets.
To a first generation Muslim, this is incongruous. This feature, broadcast three times a day embraces the diverse ethnic
community and seeks to de-mystify the problems of modern Asian life in Manchester. We offer impartial advice and
help but, most importantly, listen to the wide-ranging views of our audience who help put life in a clearer context.
Often, items will equally be light-hearted and anecdotal in nature. Cultural specific topics will be presented in an
inspirational and enlightening way so that the cultural experience becomes a learning experience for the indigenous
and otherwise. Equally, a large proportion of our ethnic social information will have universal appeal. For example,
information about Asian food, melas, social education and unemployment transcend all ethnic origin boundaries.
Catering For Tastes
Section 105 (B & C) : Page 4