Kismat FM - Ofcom Licensing

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Section 105(A): Ability To Maintain Proposed Service Kismat Radio (iii) Describe proposed arrangements for transmission provision. Transmission Ofcom will be familiar with NTL’s facilities and know the company to be sufficiently well-resourced to install the complete system and subsequently maintain and monitor the Transmission parameters. Telemetry and remote monitoring systems provide information back to NTL’s control centre (e.g. Carrier Power, lack of modulation etc on a 24 hr basis). Maintenance personnel are equipped with the necessary spares and test equipment to resolve problems swiftly. There is currently no DAB facility in Manchester available for Kismat Radio, however, Kismat is committed to digital transmission at the earliest opportunity. (iv) What is the anticipated time-lapse between the award of licence and start of broadcasting? Kismat Radio intends to be on-air within 6 months of award of licence. Section 105 (A): Page 19
Section 105(B & C): Catering For Tastes & Broadening Audience Choice Kismat Radio 2. PROGRAMMING PHILOSOPHY Kismat Asian Talk Radio will be a speech-based service aimed particularly at listeners among the Asian communities across Manchester. It will be targeted specifically for Asian listeners over 35 with particular appeal to older Asians and would aim to include and involve women. It will broadcast at least 55% speech during daytime programmes (one-third at other times), accompanied by a mix of popular forms of easy listening music appealing to the older target audience All programmes will be well prepared, researched and structured to provide appropriate discussion between the studio presenters, guests and listeners. Kismat will aim to play an important role in the life of older Asians across Manchester from all communities and will become the place where the voice of Asians can be heard on current affairs affecting Manchester as well as relevant political, economic and social issues. It is our aim that the station will promote the celebration of diversity amongst Asian cultures and between Asians as a whole and all other cultures. It will provide a platform for British Asians to promote the competitive advantage of the nation. We want to bridge the gaps left by mainstream media which cannot capture these innovations because it is structurally unable to penetrate communities or place value on these cultural concepts. Kismat intends to widen the mainstream media offering and - at the same time - enable greater Asian and minority participation in such media by growing the talent pool from the grassroots within communities, giving them skills, experience and opportunities currently denied. The name, Kismat, will strike a chord with listeners among all parts of the Asian community. More than a word, it is a concept encompassing the essence and surprise of life. It reflects the ambition of the station for its listeners. The format resembles nothing that exists in Manchester today. The station will also provide a quality local, national, international news (with emphasis of the Asian sub-continent) and information service. Throughout weekday daytime programmes, 8 minute bulletins will be broadcast at the top of each hour from 06.00 to 23.00 inclusive (incorporating Asian language after 18.00), together with headlines every 30 minutes in peak drive times. Other features throughout the day will ensure that Asian listeners are kept informed of everything that could have an effect on their daily lives. Topical stories prevalent in the news on the day will we be weaved into the discussion and phone-in “talk” elements of the programmes that follow. Travel and weather updates will be broadcast at least hourly with regular What’s On information featured in all output. Our Community Access features will offer air-time support for the many local charity and voluntary organisations in the region. The Invisible Asian features will provide invaluable help and advice to the Asian community. Lively entertainment features, Bollywood & Lollywood Gossip, interesting anecdotes and ad-hoc instant appeals for help from our listeners will all combine to make Kismat Manchester a unique focal point for all Asian communities in the region. Approximately 40% of speech will be in English with the remainder encompassing Asian languages in a multi-lingual environment to allow interaction from all groups in the Asian and wider communities. Delivery will be in a lively and informative manner with plenty of opportunity for audience interaction and input. Presenters will be chosen carefully - not just for their love of broadcasting but also for their knowledge of the various genres of Asian music as well as their understanding of the area, the Asian ethos and community variants therein. Whilst music will form a smaller element of the station’s output, it will also have an important role to play. Great care will be taken to ensure that the songs chosen will have maximum appeal to our over 35 audience. The mix of Asian music will be predominantly based around Asian Gold, Folk, Qawalis and Ghazals drawn from a substantial library. Programme Philosophy Section 105 (B & C) : Page 1
Page 1 and 2: Kismat Radio KISMAT RADIO LIMITED A
Page 3 and 4: General Information Kismat Radio e)
Page 5 and 6: Section 105(A): Ability To Maintain
Page 21: Section 105(A): Ability To Maintain
Page 25 and 26: Section 105(B & C): Catering For Ta
Page 31 and 32: 06.00 to 10.00 10.00 to 13.00 13.00
Page 37 and 38: Kismat Section 105(D): Evidence Of

Kismat FM - Ofcom Licensing

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