Kismat FM - Ofcom Licensing
Kismat FM - Ofcom Licensing
Kismat FM - Ofcom Licensing
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Section 105(A): Ability To Maintain Proposed Service<br />
<strong>Kismat</strong><br />
Radio<br />
Manchester's Asian Population<br />
Greater Manchester is home to a significant and rapidly growing Asian population. Today, there are over 148 000<br />
Asians representing 6% of the population of the metropolitan county, a proportion that is estimated as high as 10%<br />
by 2010.<br />
Significantly, Asians are particularly concentrated in a number of towns in the area, largely the old mill town<br />
districts: Bolton, Bury, Manchester city, Oldham and Rochdale.<br />
As a result of this centralisation, it is estimated that the Asian population amounts to over 8% of the more<br />
restricted area effectively covered by this licence.<br />
Half of Manchester's Asian population is of Pakistani origin, another quarter Indian and the remainder<br />
Bangladeshi or other origin. Those of Pakistani and Bangladeshi origin make up nearly two-thirds of the<br />
Asian population, compared with London where the largest proportion is of Indian origin.<br />
Those of Indian origin are principally concentrated in Bolton, with Pakistanis and Bangladeshis mainly in<br />
Manchester, Oldham and Rochdale.<br />
There has been and continues to be a higher birth rate among the Asian than the overall population: 28% of all<br />
Asians are under the age of 15. As a result, the age profiles compared with that of the general population shows a<br />
younger bias. Nevertheless, the over-35's targeted by <strong>Kismat</strong> account for 48% of the Asian population (29% over<br />
45).<br />
Business Plan<br />
We believe Asians in the Manchester area, particularly older members of the community, have less real choice<br />
among existing services than the general population. Mainstream audiences in Manchester have a range of services<br />
second only to London: six local or regional commercial stations, a number of smaller-scale alternatives and the<br />
full range of BBC radio.<br />
We are satisfied that there will be significant demand for <strong>Kismat</strong>, both from listeners and advertisers in the<br />
Manchester area. But the market for Asians is only a fraction of the general population. The revenue potential and<br />
operating requirements are not the same for a minority station as for one that addresses the whole market.<br />
Sunrise Radio has been successful because it understands the Asian marketplace and the realities of serving a<br />
minority audience. The financial projections for <strong>Kismat</strong> radio reflect this market knowledge and experience.<br />
Business Plan<br />
All People All Asian Asian %<br />
GREATER MANCHESTER - ASIAN POPULATION<br />
Mixed<br />
Asian<br />
Indian Pakistani Bangladeshi<br />
BOLTON 261 037 24 614 9.4% 970 15 884 6 487 268 1 005<br />
BURY 180 608 7 954 4.4% 643 1 211 5 492 168 440<br />
MANCHESTER 392 819 38 336 9.8% 2 459 5 817 23 104 3 654 3 302<br />
OLDHAM 217 273 26 493 12..2% 686 1 562 13 754 9 817 674<br />
ROCHDALE 205 357 20 891 10..2% 769 743 15 829 2 594 956<br />
SALFORD 216 103 3 484 1.6% 495 1 196 963 402 428<br />
STOCKPORT 284 528 6 882 2.4% 915 1 867 2 949 353 798<br />
TAMESIDE 213 043 8 973 4.2% 506 3 087 2 596 2 493 291<br />
TRAFFORD 210 145 9 225 4.4% 717 3 883 3 613 243 769<br />
WIGAN 301 415 1 713 0.6% 387 681 400 72 173<br />
TOTAL 2 482 328 148 565 6.0% 8 547 35 931 75 187 20 064 8 836<br />
% Asian 100% 5.8% 24.2% 50.6% 13.5% 5.9%<br />
ONS Census 2001<br />
Other<br />
Asian<br />
Section 105 (A): Page 13