Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
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A selection of comments from letters / emails received by the applicant:<br />
I own and run The Chy Bar + Kitchen & The Koola Klub, Newquay. Both venues cater for the ever<br />
growing youth market, and booming <strong>to</strong>urist trade. Having found out <strong>Itchy</strong> <strong>FM</strong>s’ intentions and direction I<br />
am <strong>to</strong>tally behind their bid <strong>to</strong> host Cornwall’s new radio station.<br />
There is a massive demand for the right sort of new station and I feel <strong>Itchy</strong> would fill this gap perfectly.<br />
I also run an events company, this focuses on surf / music <strong>to</strong>urs. <strong>Itchy</strong> would be a perfect media partner<br />
in these projects. Not only for advertising but also for media interest. The K Festival was launched this<br />
summer <strong>to</strong> provide Cornwall with its’ very own music festival. I see this as an obvious project both<br />
myself and the station could benefit from.<br />
Many other events could also benefit with radio link-ups and shows broadcast live from the Klub or bar.<br />
Ian Whittaker, Owner<br />
Chy Bar & Kitchen / Koola Klub, Newquay<br />
As Marketing Manager for one of Newquay's major entertainments companies PAVH International Ltd, I<br />
would like <strong>to</strong> give my support <strong>to</strong> a radio station aimed at the youth market.<br />
Our company runs Berties nightclub (<strong>Cornwall's</strong> largest), and a variety of other clubs and bars in<br />
Newquay. Many of our cus<strong>to</strong>mers listen <strong>to</strong> Radio One, and we work closely with Radio One during the<br />
summer months. Many of their DJ's play our venue and we get involved in their outside<br />
broadcasts. The reason behind this is because at the moment there is not a local radio station which<br />
appeals <strong>to</strong> our target market.<br />
During the summer months most of the major drinks companies and many firms targeting the youth<br />
market descend upon Newquay. Population raises from 10K <strong>to</strong> 100K a week, as the countries youth<br />
descend upon <strong>Cornwall's</strong> premier <strong>to</strong>urist resort. A station targeting a youth market would have great<br />
advertising potential during this period, but like most other businesses in Cornwall would need <strong>to</strong><br />
generate the majority of its revenue during the summer.<br />
Local radio cannot target this transient market at the moment as Pirate <strong>FM</strong> needs <strong>to</strong> be a station <strong>to</strong> "suit<br />
all" <strong>to</strong> be successful, we know this is hard <strong>to</strong> do with an uncompromising teenage audience. A station<br />
targeting this market somewhere between radios one and two could be successful here. This would be<br />
extremely useful for our company and many others wanting <strong>to</strong> tap in<strong>to</strong> the youth market, only served by<br />
national radio in Cornwall.<br />
I feel 'IMD's <strong>Itchy</strong> <strong>FM</strong> therefore are at least offering us an alternative <strong>to</strong> what is already being heard on<br />
the radio in Cornwall, and if successful a platform <strong>to</strong> target our target audience.<br />
Tony Townsend<br />
Marketing Manager PAVH International Ltd. [Owners of Hotel Vic<strong>to</strong>ria & Health Club, Berties Club &<br />
Pub, Fosters Club & Pub & Steak House, Senor Dick's Mexican Restaurant, Buzios Cafe Bar<br />
Restaurant & Pool Hall, Red Square all in Newquay].<br />
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