Cornwall's 105 to 107 Itchy FM - Ofcom Licensing

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collated a number of the most pertinent quotes from which we have shaped our business and programming plans. We are certain that this goodwill can make an invaluable impact on our plans to launch the station, and we take pleasure in seeing our local youth radio proposals being adopted as wholeheartedly by local decision makers. “I think your idea for a youth based radio station is a strong one” Tim Smit, Founder, The Eden Project “I support the IMD bid as there is a huge gap in the radio market in Cornwall. There is no provision for new or local music and there is plenty of talent to be found in Cornwall. The station needs new music, local artists, local presenters with good musical knowledge, ads which are relevant to a youth audience, and close contacts with the local colleges” Male (39), Broadcasting Lecturer, Cornwall College “If you do get the Ofcom licence to create a new station in Cornwall for younger people, that would be brilliant. It is just what Cornwall needs.” Male, FCA Student “I'd like to hear more … events happening in my local area that I should be hearing about". Male (18), Student, Truro 3 additional letters are attached in a separate PDF. 61
A selection of comments from letters / emails received by the applicant: I own and run The Chy Bar + Kitchen & The Koola Klub, Newquay. Both venues cater for the ever growing youth market, and booming tourist trade. Having found out Itchy FMs’ intentions and direction I am totally behind their bid to host Cornwall’s new radio station. There is a massive demand for the right sort of new station and I feel Itchy would fill this gap perfectly. I also run an events company, this focuses on surf / music tours. Itchy would be a perfect media partner in these projects. Not only for advertising but also for media interest. The K Festival was launched this summer to provide Cornwall with its’ very own music festival. I see this as an obvious project both myself and the station could benefit from. Many other events could also benefit with radio link-ups and shows broadcast live from the Klub or bar. Ian Whittaker, Owner Chy Bar & Kitchen / Koola Klub, Newquay As Marketing Manager for one of Newquay's major entertainments companies PAVH International Ltd, I would like to give my support to a radio station aimed at the youth market. Our company runs Berties nightclub (Cornwall's largest), and a variety of other clubs and bars in Newquay. Many of our customers listen to Radio One, and we work closely with Radio One during the summer months. Many of their DJ's play our venue and we get involved in their outside broadcasts. The reason behind this is because at the moment there is not a local radio station which appeals to our target market. During the summer months most of the major drinks companies and many firms targeting the youth market descend upon Newquay. Population raises from 10K to 100K a week, as the countries youth descend upon Cornwall's premier tourist resort. A station targeting a youth market would have great advertising potential during this period, but like most other businesses in Cornwall would need to generate the majority of its revenue during the summer. Local radio cannot target this transient market at the moment as Pirate FM needs to be a station to "suit all" to be successful, we know this is hard to do with an uncompromising teenage audience. A station targeting this market somewhere between radios one and two could be successful here. This would be extremely useful for our company and many others wanting to tap into the youth market, only served by national radio in Cornwall. I feel 'IMD's Itchy FM therefore are at least offering us an alternative to what is already being heard on the radio in Cornwall, and if successful a platform to target our target audience. Tony Townsend Marketing Manager PAVH International Ltd. [Owners of Hotel Victoria & Health Club, Berties Club & Pub, Fosters Club & Pub & Steak House, Senor Dick's Mexican Restaurant, Buzios Cafe Bar Restaurant & Pool Hall, Red Square all in Newquay]. 62
Page 2 and 3:
GENERAL INFORMATION Application for
Page 4 and 5:
Rolf Munding Non-Executive Chairman
Page 6 and 7:
Martin Dallaghan Current directorsh
Page 8 and 9:
o Christopher Weston - A serial hig
Page 10 and 11:
Market Opportunity BBC Radio 1 cons
Page 12 and 13: usiness being awarded a Shell Livew
Page 14 and 15: The seasonal uplift in listener vol
Page 16 and 17: This arsenal of advertiser-aligned
Page 18 and 19: only through this genuine investmen
Page 20 and 21: Station’s link with Investor stra
Page 22 and 23: (e) FUNDING The business will be ca
Page 24 and 25: sustain small scale youth media and
Page 26 and 27: Telegraph, Nuts Magazine (IPC) and
Page 28 and 29: Audience Projections Itchy FM predi
Page 30 and 31: Total Hours 546,000 100% Based on t
Page 32 and 33: might incur to achieve such high le
Page 34 and 35: o Newquay: surf / skate, clubbing,
Page 36 and 37: We would also support all station a
Page 38 and 39: A large part of Itchy FM’s likely
Page 40 and 41: Staff structure IMD Radio Cornwall
Page 42 and 43: In addition, IMD Group’s local sa
Page 44 and 45: Director of Radio, Zenith Optimedia
Page 46 and 47: SECTION 105(B) AND (C): CATERING FO
Page 48 and 49: 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 F
Page 50 and 51: spoken word content will provide ed
Page 52 and 53: (b) Proposed format Licence Outline
Page 54 and 55: NOP Study - November 2004 Edison Me
Page 56 and 57: Interest in New Radio Station: When
Page 58 and 59: Radio listeners in Cornwall are wel
Page 60 and 61: Research Conclusions This format cl
Page 64 and 65: Local meetings Summary of some of t
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Cornwall's 105 to 107 Itchy FM - Ofcom Licensing

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