Cornwall's 105 to 107 Itchy FM - Ofcom Licensing

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Rolf Munding Non-Executive Chairman, IMD Radio Cornwall Ltd Current directorships Northern Light Limited RAT Holdings Ltd In 1977 Rolf started his entrepreneurial career with a partner, launching RAT which continues to this day as RAT Holdings Ltd. Between 1978 and 1996 RAT Holdings was involved in many activities ranging from motorcycle retailing and import / export to high tech furniture design; from engineering and industrial design, to the design and development of rowing training machines and music stands. All the above companies were start ups which were developed and financed in group without outside help or financing. RAT Holdings is still controlled and managed solely by Rolf and holds property in the centre of London, which it has purchased and developed itself, including the successful development of a site in Smithfield, London EC1 into the popular nightclub Fabric and the Smiths of Smithfield restaurant and bar. In 1991 he was approached by Merrill Lynch to head the property investment activity of a new Eastern European Fund to be set up by them. Accepting this role led to Rolf quickly being entrusted not only with property investment in the former Soviet Bloc but also with overseeing the general investment activity in the former Czechoslovakia. Rolf has continued to work in Eastern Europe on his own property deals and small industrial investments as well as providing a consultancy service to a number of clients concerning cross border strategies. Clients have included; Reed Elsevier, Ceti (The Central European Telecom Investment Fund set up by Credit Anstalt and the World Bank amongst others), Hambros Bank, Art Production K, Tesla Pardubice, Glencor, and Serco. He operates the UK agency for one of the Czech breweries. The Kozel brand imported by Rolf is now selling well in all J.D.Wetherspoon pubs. He has created two apartment complexes in Prague (300 appartments), now sold to the Czech Bank, and owns a brewery in the Czech Republic, producing internationally renowned and sold lager. In the UK, he is the largest shareholder of Duffs Extreme Sports Shoes and Clothing. In Cornwall he has purchased and developed 11 apartments on Poltisco Wharf in Truro, buildings in Redruth including a young music venue, apartments and neighbouring space for the radio station to utilise should it prove successful in its application. He continues to develop property and business in Cornwall including Wooden Hand Brewery, Falmouth’s Fairweather Wharf. Rolf has a significant share in Vixpix Films, a documentary maker of both critical and cultural acclaim, recently making documentaries on James Elroy, Kasparov and Abraham Lincoln. Locally, Rolf was instrumental in closing the private financing for the £100M EDEN Project in Cornwall, working on the successful bid to the Millennium Commission, as a very early member of the project team which included only Tim Smit, Rolf and three others at the time. Rolf manages his significant local, national and international business interests from Cornwall, where he lives with his wife and four children (all at school in Cornwall). IMD Radio Cornwall Ltd welcomes the extensive business launch and growth experience that Rolf has developed over the last 25 years, alongside his indepth knowledge of the county and vision for Itchy FM to become a focal point for young social development within the county. 3
Ian Merricks Group Managing Director, Interactive Media Developments Ltd (‘IMD Group’) Current directorships IMD Radio Cornwall Ltd Interactive Media Developments Ltd IMD Radio Ltd Itchy Media Ltd TrustTheDJ.com Ltd Amberland Ltd t/a University Media The Student Planner UK Ltd In just eight years Ian’s entrepreneurial flair has seen him build a network of media and marketing companies that are all active within the youth market. Having established himself as an events promoter, Ian moved into the radio industry in 1998, when he founded an award winning radio consultancy specialising in launching commercially viable youth and student radio stations. Through his consultancy business Ian was active in numerous student and youth trial stations, including Plymouth’s ‘Eclipse 106’ in 1999 with partners MTV, Galaxy and Ministry of Sound. It was at this point that Ian wrote to the Radio Authority expressing his interest in a new, youth-focussed radio station as an alternative, additional service to Pirate FM. In 2000, Ian met with Martin Dallaghan the then chair of the Student Radio Association, and they decided to merge the radio consultancy with Martin’s student radio promotions company. The combined partnership entity traded as ‘IMD’, providing national brands with strategic consultancy principally around the combined use of radio and marketing promotions to target the youth / student market. IMD managed a number of media consultancy assignments culminating in Ian taking the role of Head of Local Sales for talkSPORT in 2001 / 2002. Ian also worked with EMAP Performance evaluating acquisition opportunities in youth ILR. In April 2002 IMD acquired the loss-making publishing business The Student Planner, the UK’s largest publishers of branded academic media. Ian’s commercial skills enabled the business to quickly return to profitability. The business produces advertiser funded student diaries for 100 colleges including Cornwall College and boasts a 53% market share of 16-19 year olds in full-time, further education. In 2003 IMD acquired another youth publishing business, Itchy Media, the UK’s best selling city entertainment guides. Itchy produces 16 local editions, and IMD very soon added a Cornwall edition in support of its radio ambitions in the county. Ian’s turnaround skills were again tested as he returned Itchy to profitability within 4 months. In February 2004, IMD was incorporated into a newco for the purpose of raising investment to fund growth, and Ian was appointed as Group Managing Director. Ian has since negotiated a further 4 acquisitions, in events marketing, outdoor (poster) media, magazine publishing and new media. Ian has also overseen the launch of IMD’s data and digital marketing services unit and developed a strategy to apply for a number of new FM radio licences. Ian currently oversees group business performance, managing 23 staff across two offices and a local media sales force of six. He has successfully integrated recent acquisitions into the business. Subject to a successful licence award Ian is looking forward to relocating to Cornwall to lead the station’s commercial function from launch. 4
Page 2 and 3: GENERAL INFORMATION Application for
Page 6 and 7: Martin Dallaghan Current directorsh
Page 8 and 9: o Christopher Weston - A serial hig
Page 10 and 11: Market Opportunity BBC Radio 1 cons
Page 12 and 13: usiness being awarded a Shell Livew
Page 14 and 15: The seasonal uplift in listener vol
Page 16 and 17: This arsenal of advertiser-aligned
Page 18 and 19: only through this genuine investmen
Page 20 and 21: Station’s link with Investor stra
Page 22 and 23: (e) FUNDING The business will be ca
Page 24 and 25: sustain small scale youth media and
Page 26 and 27: Telegraph, Nuts Magazine (IPC) and
Page 28 and 29: Audience Projections Itchy FM predi
Page 30 and 31: Total Hours 546,000 100% Based on t
Page 32 and 33: might incur to achieve such high le
Page 34 and 35: o Newquay: surf / skate, clubbing,
Page 36 and 37: We would also support all station a
Page 38 and 39: A large part of Itchy FM’s likely
Page 40 and 41: Staff structure IMD Radio Cornwall
Page 42 and 43: In addition, IMD Group’s local sa
Page 44 and 45: Director of Radio, Zenith Optimedia
Page 46 and 47: SECTION 105(B) AND (C): CATERING FO
Page 48 and 49: 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 F
Page 50 and 51: spoken word content will provide ed
Page 52 and 53: (b) Proposed format Licence Outline
Page 54 and 55:
NOP Study - November 2004 Edison Me
Page 56 and 57:
Interest in New Radio Station: When
Page 58 and 59:
Radio listeners in Cornwall are wel
Page 60 and 61:
Research Conclusions This format cl
Page 62 and 63:
collated a number of the most perti
Page 64 and 65:
Local meetings Summary of some of t
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Cornwall's 105 to 107 Itchy FM - Ofcom Licensing

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