Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
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We would also support all station activity heavily on <strong>Itchy</strong>fm.co.uk and across relevant channels within<br />
IMD’s Digital Youth Network youth websites. This support would take the form of adver<strong>to</strong>rial for the<br />
Cornwall station events (including all DJ / artist interviews, info, listings, pr, pho<strong>to</strong>s, streaming,<br />
interviews, competitions etc), with a fixed newsletter link.<br />
Press & PR / Partnership marketing<br />
Due <strong>to</strong> the weak youth reach of established local press, <strong>Itchy</strong> <strong>FM</strong> will forge valuable long term<br />
relationships with smaller, more credible print media partners.<br />
Twenty4-seven<br />
Twenty4-seven is the Westcountry's most popular free magazine. Having established a circulation of<br />
25,000 copies and an estimated readership of 75,000 every month, twenty4-seven magazine is<br />
considered the most effective free music and lifestyle magazine <strong>to</strong> successfully target the 18-35 age<br />
group in the Southwest whether they are students, visi<strong>to</strong>rs or locals.<br />
With over 650 outlets s<strong>to</strong>cking twenty4-seven magazine across Cornwall & Devon, twenty4-seven has<br />
the largest free magazine circulation in the region and a pick up rate of 98% every month. S<strong>to</strong>ckists<br />
include various high street s<strong>to</strong>res such as HMV, Virgin, MVC, Pilot & Topshop/Topman alongside<br />
hundreds of independent record, fashion and surf shops, pubs, bars, cafes, venues, colleges,<br />
universities, selected supermarkets & service stations on main roads in and around the Westcountry.<br />
Copies of twenty4-seven are also exclusively distributed via flyer packs direct <strong>to</strong> selected nightclubs &<br />
live events in Cornwall & Devon at the beginning of each month.<br />
<strong>Itchy</strong> <strong>FM</strong> has agreed a partnership with Twenty4-seven, wherein <strong>Itchy</strong>’s drivetime presenter will write a<br />
regular page on What’s new in Cornwall, and what’s coming up on <strong>Itchy</strong> <strong>FM</strong> that month as well as<br />
include the <strong>Itchy</strong> <strong>FM</strong> listener request chart. In return for this promotion, Twenty4-seven will provide<br />
content for a daily listings guide feature <strong>to</strong> be broadcast during the <strong>Itchy</strong> Drivetime show.<br />
“We look forward <strong>to</strong> working with <strong>Itchy</strong> <strong>FM</strong>, and are certain we will both benefit on and off air”<br />
Nigel Muntz, Managing Direc<strong>to</strong>r, Afterdark Media Ltd (Publishers of twenty4-seven magazine)<br />
Stranger<br />
Oc<strong>to</strong>ber 2004 heralded the launch of a free bimonthly called Stranger. Aimed at 18 <strong>to</strong> 35-year-olds,<br />
the title covers global and local issues from music <strong>to</strong> the environment and is printed on 100% recycled<br />
paper.<br />
Stranger’s edi<strong>to</strong>r, Helen Gilchrist (ex-Time Out and Adrenalin magazine) will co-present a weekend<br />
specialist magazine show (Stranger Sounds). In exchange <strong>Itchy</strong> <strong>FM</strong>’s specialist presenters (rare<br />
groove, funk, live scene, hip hop) will be given a page in the magazine <strong>to</strong> talk-up’ their special guest<br />
appearances, new or rare tracks they feature on their show and other specialist output.<br />
“We at Stranger are really excited at the prospect of working with <strong>Itchy</strong> <strong>FM</strong>, and the fantastic<br />
opportunities it will provide <strong>to</strong> boost youth communication in Cornwall. By communicating <strong>to</strong> a wide and<br />
waiting youth audience, we hope that <strong>Itchy</strong> <strong>FM</strong> and Stranger can work <strong>to</strong>gether <strong>to</strong> highlight the vibrant<br />
culture and opportunities available for young people in the county – hopefully helping persuade them <strong>to</strong><br />
stay here!”<br />
Helen Gilchrist, Edi<strong>to</strong>r<br />
Other marketing<br />
<strong>Itchy</strong> <strong>FM</strong>’s Marketing / S&P Manager will be responsible for generating a number of other low cost, high<br />
impact marketing activities <strong>to</strong> increase audience including:<br />
• <strong>Itchy</strong> Hit Squads on Branded mopeds doing beach promotions in summer and in term time<br />
college and university promotions (sticker blitzes, voxpox, raising awareness and participation<br />
for on-air promotions) plus workplace visits.<br />
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