Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
Cornwall's 105 to 107 Itchy FM - Ofcom Licensing
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The application’s shareholders expect the station <strong>to</strong> build local audience reach and hours, local<br />
revenue, visiting audience awareness and national brand support.<br />
The station will need <strong>to</strong> offer the maximum choice in new and established popular youth music and<br />
relevant speech content in order <strong>to</strong> cater for the broad tastes of a local Under 35 audience. Beyond the<br />
local audience, it is a unique fac<strong>to</strong>r that the station will also need <strong>to</strong> be well marketed <strong>to</strong> short term<br />
leisure visi<strong>to</strong>rs in the summer months. We intend <strong>to</strong> make our local listeners ‘ambassadors’ of <strong>Itchy</strong> <strong>FM</strong><br />
and its work <strong>to</strong> grow the music, leisure and entertainment scene in Cornwall and for local listeners <strong>to</strong> be<br />
proud of the interest shown in ‘their’ “Made in Cornwall” station from the transient summer visiting<br />
audience attracted <strong>to</strong> Cornwall’s leading position in UK youth culture. Our commercial team will work<br />
hard <strong>to</strong> ensure every revenue opportunity is fully exploited.<br />
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