Cornwall's 105 to 107 Itchy FM - Ofcom Licensing

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GENERAL INFORMATION Application for FM Independent Local Radio Licence for Cornwall (a) Name of Applicant IMD Radio Cornwall Ltd Address IMD Group White Horse Yard 78 Liverpool Road London N1 0QD Telephone 020 7288 4300 Fax 020 7359 6001 Email Radio@imdgroup.co.uk (b) Main Contact (for Public Purposes) Ian Merricks IMD Radio Cornwall Ltd White Horse Yard 78 Liverpool Road London N1 0QD Telephone 07970 306699 Email Ian@itchyfm.co.uk (d) Proposed station name: Cornwall’s 105 to 107 Itchy FM (e) Brief description of Programme Service A distinctive, relevant and lively local radio station for Cornwall’s Under 35 audience, playing popular youth targeted music predominantly from the last 10 years, plus specialist programming providing a credible, alternative with news, lifestyle, issues and events bringing together the local tastes and preferences that define young Cornwall today. 1
SECTION 105(A): ABILITY TO MAINTAIN PROPOSED SERVICE 1. Ownership and control of company which will operate the licence (a) Board of directors (I) Provide the name, occupation, other directorships, other media interests, background and relevant media experience of each director (executive and non-executive), including the proposed chairperson. (II) If there are firm plans to appoint any further directors, provide information (with details of any specific individuals in mind). This information may be submitted in confidence Directors: IMD Radio Cornwall Ltd has established an experienced board of directors that combines the founders behind the idea of a distinctive new music station in Cornwall, business entrepreneurs with Cornish relevant market knowledge, successful small-scale commercial radio expertise, committed youth media brand experience and one of the radio industry’s most successful national commercial operators. Rolf Munding – Non Executive Chairman A local success story, Rolf owns a number of local, national and international businesses from his home in Cornwall, ranging from the Green Room Music Venue in Redruth, to Duffs – a young fashion brand. Rolf also manages a series of housing development investments throughout the county. Ian Merricks – Launch Commercial Director Ian has developed IMD into a successful operator within the youth media market. Ian has a longstanding ambition to operate a new music radio station in Cornwall and has assembled an exceptional team of professionals to launch and develop the station. Managing Director – See confidential appendix Cornish born and bred, our Managing / Programming Director has outstanding experience in radio programming and management. Details have been submitted in confidence to Ofcom. Martin Dallaghan – Launch Operations Director Martin is a proficient Operations Director, overseeing day-to-day operations within IMD Group. With a background in local radio programming and marketing, Martin is a specialist in youth media business establishment and development. Micheal Snaith – Non Executive Director Micheal is an accomplished finance professional, and subject to the successful award of the licence to IMD Radio Cornwall Ltd will be appointed to the board. Micheal is employed as the Director of Finance for Northern Light Ltd. Itchy FM has secured a Managing Director for the station, and this individual will also be appointed to the board as an executive director upon award. A profile is included in the Confidential Appendix. In addition this individual will be supported from launch by an experienced radio consultant. (See Staff Structure for details) 2
Page 4 and 5: Rolf Munding Non-Executive Chairman
Page 6 and 7: Martin Dallaghan Current directorsh
Page 8 and 9: o Christopher Weston - A serial hig
Page 10 and 11: Market Opportunity BBC Radio 1 cons
Page 12 and 13: usiness being awarded a Shell Livew
Page 14 and 15: The seasonal uplift in listener vol
Page 16 and 17: This arsenal of advertiser-aligned
Page 18 and 19: only through this genuine investmen
Page 20 and 21: Station’s link with Investor stra
Page 22 and 23: (e) FUNDING The business will be ca
Page 24 and 25: sustain small scale youth media and
Page 26 and 27: Telegraph, Nuts Magazine (IPC) and
Page 28 and 29: Audience Projections Itchy FM predi
Page 30 and 31: Total Hours 546,000 100% Based on t
Page 32 and 33: might incur to achieve such high le
Page 34 and 35: o Newquay: surf / skate, clubbing,
Page 36 and 37: We would also support all station a
Page 38 and 39: A large part of Itchy FM’s likely
Page 40 and 41: Staff structure IMD Radio Cornwall
Page 42 and 43: In addition, IMD Group’s local sa
Page 44 and 45: Director of Radio, Zenith Optimedia
Page 46 and 47: SECTION 105(B) AND (C): CATERING FO
Page 48 and 49: 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 F
Page 50 and 51: spoken word content will provide ed
Page 52 and 53:
(b) Proposed format Licence Outline
Page 54 and 55:
NOP Study - November 2004 Edison Me
Page 56 and 57:
Interest in New Radio Station: When
Page 58 and 59:
Radio listeners in Cornwall are wel
Page 60 and 61:
Research Conclusions This format cl
Page 62 and 63:
collated a number of the most perti
Page 64 and 65:
Local meetings Summary of some of t
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Cornwall's 105 to 107 Itchy FM - Ofcom Licensing

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