Master Planning of Zoos - Central Zoo Authority

Technical Session II
Planning
for
Growth
Planning for Growth
Attendance Targets
n Present annual attendance
n Long term trends
n Regional population growth
n Market growth
(families with children or
grandchildren)
n Market penetration
(how many visitors in your are
attend)
92
Attendance ÷
Potential Market =
% of market penetration
Models from the USA
Toledo Zoo attendance 1 million
Toledo regional population 618,000
Market penetration 160%
Woodland Park Zoo 1.2 million
Seattle regional population 2.4 million
Market penetration 50%
Wildlife Conservation Society
3 zoos in New York City 4.2 million
NYC regional population 9.3 million
Market penetration 45%