Master Planning of Zoos - Central Zoo Authority

Photo: Brij Kishor Gupta
Technical Session V
Developing a good Zoo
Administration model in
the Master Plan
SPEAKER
Tina Lim
Principal Partner
Business and Operations,
Bernerd Harrison & Friends Ltd.
Singapore
A good Zoo Administration ensures an integrated
organisation which has to perform effectively and
efficiciently. While dealing with the zoo
administration we should focus on our vision and
mission as to how to maximize out output. It is
also important to visualize that CEO/Director of a
Zoo must be more than an administrator.
Operations (Zoology, Veterinary & Education,
252
Horticulture and Maintenance, visitor services,
security etc.). Corporate structure, human resource
management, positioning and branding, SWOT
analysis, marketing potential, pricing, revenue
streams etc. were well explained for ensuring good
zoo administration. The talk was highly
informative and provided appropriate dimension
and orientation to the zoo administration.