Master Planning of Zoos - Central Zoo Authority

Technical Session IV
Brand New Image
for the knowledge age
Mysore Zoo is one of the foremost zoological gardens of India and is among
the best-known centres for captive breeding and conservation of wild and
endangered animals. It is a marvellous storehouse of knowledge, experience
and expertise in management of captive wildlife and conservation of
biodiversity. In order to share this treasure with the world at large and particularly
to inspire the future generations to participate in the wildlife conservation efforts
at all levels, the institution is now emerging as a centre of excellence in captive
wildlife studies and zoo management.
A major effort of image makeover through print as well as electronic media
has therefore become imperative for the Mysore Zoo. Maasthi, a well-known
creative communications agency based in Mysore, is happy to present this
proposal of total solutions to rebrand Mysore Zoo as a premier centre of
education and conservation. Needless to say, the process of rebranding would
also open up for the institution whole new revenue streams, never thought
possible before.
Print Products
A. STATIONERY
Redesigning of all stationery products (visit card,
letterhead, envelope, folder/binder) so that they reinforce
the image/ message by uniform and repetitive appearance.
B. NEWSLETTER
Creation of an exciting new format (masthead, columns,
etc.) for the zoo’s quarterly newsletter. For starters, this
could be in single colour and cover topics of general
interest to the zoo community. Later, it could be produced
in full-colour and a Teachers’ Edition or a Children’s
Edition could also be introduced. It could be priced and
its space sold for ads.
C. MAILER
A mailer could be published every second Saturday for
circulation at various educational and tourist points, with
the latest news on the various developments in the zoo.
Updates of the mailer could also be made available free
on the website.
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