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6549 CHQ<strong>13</strong> UG 3/27/02 6:44 PM Page 56<br />

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<strong>13</strong><br />

CHAPTER<br />

DISCUSSION QUESTIONS<br />

Discussion questions 1 through <strong>13</strong> appear in the text.<br />

14. Define aggregate planning.<br />

15. Explain what the term aggregate in “aggregate planning” means.<br />

Aggregate Planning<br />

16. List the strategic objectives of aggregate planning. Which one of these is most often addressed by the<br />

quantitative techniques of aggregate planning? Which one of these is generally the most important?<br />

17. Define chase strategy.<br />

18. What is level scheduling strategy? What is the basic philosophy underlying it?<br />

19. Define mixed strategy. Why would a firm use a mixed strategy instead of a simple pure strategy?<br />

CRITICAL THINKING EXERCISE<br />

For the last several years you, the production manager responsible for scheduling, have been working<br />

toward a low cost level aggregate production plan for Vaughan Enterprises. Vaughan Enterprises is<br />

an assembler of printed circuit boards primarily for the cell phone industry. After this morning’s staff<br />

meeting, your boss and the major stock holder, Mr. Ben Vaughan, informed you that the company<br />

will be moving immediately to a Just-In-Time (JIT) system – from suppliers and to Vaughan Enterprises’<br />

customers. In the discussion, Mr. Vaughan reminded you that this is the trend in the entire<br />

industry and for Vaughan Enterprises to remain competitive, the effort must be successful. What are<br />

your concerns about the change?<br />

PROBLEMS<br />

Problems <strong>13</strong>.1 through <strong>13</strong>.19 appear in the text.<br />

<strong>13</strong>.20 Lon Min has developed a specialized airtight vacuum bag to extend the freshness of seafood shipped<br />

to restaurants. He has put together the following demand cost data:<br />

Forecast Regular Over- Sub-<br />

Quarter (Units) Time time contract<br />

1 500 400 80 100<br />

2 750 400 80 100<br />

3 900 800 160 100<br />

4 450 400 80 100<br />

Initial inventory 250 units<br />

Regular time cost $1.00/unit<br />

Overtime cost $1.50/unit<br />

Sub-contracting cost $2.00/unit<br />

Carrying cost $0.20/unit/quarter<br />

Backorder cost $0.50/unit/quarter<br />

Q-56 Heizer/Render/Operations Management


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(a) Find the optimal plan using the transportation method.<br />

(b) What is the cost of the plan?<br />

(c) Does any regular time capacity go unused? If so, how much in which periods?<br />

(d) What is the extent of backordering in units and dollars?<br />

<strong>13</strong>.21 Tampa’s Soda Pop Inc. has a new fruit drink for which it has high hopes. Don Hammond, the production<br />

planner, has assembled the following cost data and demand forecast.<br />

Quarter Forecast<br />

1 1800<br />

2 1100<br />

3 1600<br />

4 900<br />

Previous quarter’s output <strong>13</strong>00 cases<br />

Beginning inventory 0 cases<br />

Stockout cost $150 per case<br />

Inventory holding cost $40 per case at end of quarter<br />

Hiring employees $40 per case<br />

Terminating employees $80 per case<br />

Subcontracting cost $60 per case<br />

Unit cost on regular time $30 per case<br />

Overtime cost $15 extra per case<br />

Capacity on regular time 1800 cases per quarter<br />

Don’s job is to develop an aggregate plan. The three initial options are:<br />

(a) Plan A: A chase strategy that hires and fires personnel as necessary to meet the forecast.<br />

(b) Plan B: A level strategy.<br />

(c) Plan C: A level strategy that produces 1,200 cases per quarter and meets the forecasted<br />

demand with inventory and subcontracting.<br />

(d) Which strategy is the lowest cost plan?<br />

(e) If you are Don’s boss, the VP for Operations, which plan do you implement and why?<br />

<strong>13</strong>.22 Bell Computer Corp. needs an aggregate plan for July through December for its DVD production.<br />

The company has developed the following data:<br />

Holding cost<br />

Costs<br />

$8/DVD/month<br />

Subcontracting $80/DVD<br />

Regular-time labor $12/hour<br />

Overtime labor $18/hour for hours above<br />

8 hours/worker/day<br />

Hiring cost $40/DVD<br />

Layoff cost $80/DVD<br />

Stockout cost none<br />

Other Data<br />

Current workforce (June) 8 people<br />

Labor hours/DVD 4 hours<br />

Workdays/month 20 days<br />

Beginning inventory 250 DVDs<br />

Ending inventory 0 DVDs<br />

Demand Forecast<br />

July 400<br />

Aug. 500<br />

Sept. 550<br />

Oct. 700<br />

Nov. 800<br />

Dec. 700<br />

What will each of the two following strategies cost?<br />

(a) Plan A: Vary the work force so that production meets the forecasted demand. Bell had eight<br />

employees on staff in June.<br />

(b) Plan B: Vary overtime only and use a constant workforce of ten.<br />

(c) Which plan is best and why?<br />

Heizer/Render/Operations Management Q-57


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<strong>13</strong>.23 Barr Health and Beauty Products has developed a new shampoo and you need to develop its aggregate<br />

schedule. The cost accounting department has supplied you the costs relevant to the aggregate<br />

plan and the marketing department has provided a 4 quarter forecast. All are shown below.<br />

Quarter Forecast<br />

Costs<br />

1<br />

2<br />

3<br />

4<br />

1400<br />

1200<br />

1500<br />

<strong>13</strong>00<br />

Previous quarter’s output<br />

Beginning inventory<br />

Stockout cost<br />

Inventory holding cost<br />

1500 units<br />

0 units<br />

$50 per unit<br />

$10 per unit for every unit<br />

held at the end of the quarter<br />

Hiring workers $40 per unit<br />

Firing workers $80 per unit<br />

Unit cost $30 per unit<br />

Overtime $15 extra per unit<br />

Subcontracting not available<br />

Your job is to develop an aggregate plan for the next four quarters.<br />

(a) First, you try a chase plan by hiring and firing as necessary to hold costs down.<br />

(b) Then you try a plan that holds employment steady.<br />

(c) Which is the most economical plan for Barr Health and Beauty Products?<br />

Q-58 Heizer/Render/Operations Management

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