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Merchandising Operations and the Accounting Cycle - Pearson

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Two Key Ratios for Decision Making<br />

Merch<strong>and</strong>ise inventory is <strong>the</strong> most important asset to a merch<strong>and</strong>ising business<br />

because it captures <strong>the</strong> essence of <strong>the</strong> entity. To manage <strong>the</strong> business, owners <strong>and</strong><br />

managers focus on <strong>the</strong> best way to sell <strong>the</strong> inventory. They use several ratios to<br />

evaluate operations, among <strong>the</strong>m gross margin percentage <strong>and</strong> rate of inventory turnover.<br />

The Gross Margin Percentage<br />

A key decision tool for a merch<strong>and</strong>iser is related to gross margin, which is net sales<br />

minus cost of goods sold. Merch<strong>and</strong>isers strive to increase <strong>the</strong> gross margin percentage,<br />

which is computed as follows:<br />

For Austin Sound Centre Inc.<br />

(Exhibit 5-7)<br />

Gross margin<br />

Gross margin percentage =<br />

= $75,100 = 0.453 = 45.3%<br />

Net sales revenue $165,900<br />

The gross margin percentage (also called <strong>the</strong> gross profit percentage) is one of <strong>the</strong><br />

most carefully watched measures of profitability. A 45-percent gross margin means<br />

that each dollar of sales generates 45 cents of gross profit. On average, <strong>the</strong> goods cost<br />

<strong>the</strong> seller 55 cents. A small increase in <strong>the</strong> gross margin percentage may signal an<br />

important rise in income, <strong>and</strong> vice versa for a decrease.<br />

Exhibit 5-10 compares Austin Sound Centre Inc.’s gross margin to Wal-Mart’s<br />

gross margin.<br />

The Rate of Inventory Turnover<br />

Owners <strong>and</strong> managers strive to sell inventory as quickly as possible because it generates<br />

no profit until it is sold. The faster <strong>the</strong> sales occur, <strong>the</strong> higher <strong>the</strong> income.<br />

The slower <strong>the</strong> sales, <strong>the</strong> lower <strong>the</strong> income. Ideally, a business could operate with zero<br />

inventory. Most businesses, however, including retailers such as Austin Sound<br />

Centre Inc., must keep goods on h<strong>and</strong> for customers. Successful merch<strong>and</strong>isers<br />

purchase carefully to keep <strong>the</strong> goods moving through <strong>the</strong> business at a rapid pace.<br />

Inventory turnover, <strong>the</strong> ratio of cost of goods sold to average inventory, indicates<br />

how rapidly inventory is sold. Its computation follows:<br />

For Austin Sound Centre Inc.<br />

(Exhibit 5-7)<br />

Inventory Cost of goods sold Cost of goods sold $90,800<br />

= = =<br />

turnover Average inventory (Beginning inventory ($38,600* + $40,200)/2<br />

+ending inventory)/2<br />

= 2.3 times per year<br />

(about every<br />

159 days)<br />

*Taken from <strong>the</strong> balance sheet at <strong>the</strong> end of <strong>the</strong> preceding period.<br />

Inventory turnover is usually computed for an annual period, <strong>and</strong> <strong>the</strong> relevant<br />

cost-of-goods sold figure is <strong>the</strong> amount from <strong>the</strong> entire year. Average inventory is<br />

computed from <strong>the</strong> beginning <strong>and</strong> ending balances of <strong>the</strong> annual period. Austin<br />

Sound Centre Inc.’s beginning inventory would be taken from <strong>the</strong> business’s balance<br />

sheet at <strong>the</strong> end of <strong>the</strong> preceding year. The resulting inventory turnover statistic shows<br />

how many times <strong>the</strong> average level of inventory was sold during <strong>the</strong> year. A high rate<br />

of turnover is preferable to a low turnover rate. An increase in turnover rate usually<br />

means higher profits, but may sometimes lead to a shortage of inventory to sell.<br />

OBJECTIVE 5<br />

Use <strong>the</strong> gross margin percentage<br />

<strong>and</strong> <strong>the</strong> inventory turnover<br />

ratio to evaluate a business<br />

WORKING IT OUT<br />

Cavey Company Ltd. reports sales<br />

revenue of $3,000,000 <strong>and</strong> cost of<br />

goods sold of $1,800,000 for <strong>the</strong><br />

2002 fiscal year. Calculate<br />

(1) Cavey’s gross margin<br />

percentage for 2002, <strong>and</strong><br />

(2) Cost of goods sold as a<br />

percentage of sales for 2002.<br />

(3) What do <strong>the</strong>se percentages<br />

mean to Cavey management?<br />

A:<br />

(1) Gross margin = $3,000,000 –<br />

$1,800,000 = $1,200,000<br />

Gross margin percentage =<br />

$1,200,000/$3,000,000 = 40%<br />

(2) $1,800,000/$3,000,000 = 60%<br />

(3) Per dollar of sales, Cavey<br />

spends (on average) $0.60 to<br />

acquire or manufacture its<br />

products <strong>and</strong> it earns (on average)<br />

$0.40 of gross margin per dollar of<br />

sales revenue.<br />

Wal-Mart<br />

www.wal-mart.com<br />

EXHIBIT 5-10<br />

Gross Margin on $1.00 of<br />

Sales for Two Merch<strong>and</strong>isers<br />

$1.00<br />

$0.75<br />

$0.50<br />

$0.25<br />

Gross<br />

profit<br />

$0.21<br />

Cost of<br />

goods<br />

sold<br />

$0.79<br />

Gross<br />

profit<br />

$0.45<br />

Cost of<br />

goods<br />

sold<br />

$0.55<br />

Wal-Mart Austin<br />

Sound<br />

Centre<br />

Inc.<br />

Chapter Five <strong>Merch<strong>and</strong>ising</strong> <strong>Operations</strong> <strong>and</strong> <strong>the</strong> <strong>Accounting</strong> <strong>Cycle</strong> 245

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