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national register nomination for boulevard park historic

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As a Republican of this era, active in local re<strong>for</strong>m politics since the 1893 charter change, Clinton L. White<br />

was a Progressive as well as a businessman, and his real estate project in Boulevard Park reflected his<br />

social ideals and political affiliation as well as his business interests. As the president of Park Realty, the<br />

corporate body that purchased the Boulevard Park property, Boulevard Park’s organization and design<br />

carried the stamp of Progressive “City Beautiful” ideas.<br />

Charles Wright and Howard Kimbrough, Wright & Kimbrough Realty<br />

Charles E. Wright founded his real estate company in 1894 and took on partner Howard Kimbrough in<br />

1896. They functioned as owner-agent and subdivider <strong>for</strong> many real estate projects within the city of<br />

Sacramento and in the unincorporated county, and diversified their business into city real estate, farmland,<br />

rental and leasing, insurance, building and advertising. In 1904 the firm began colonization of the Florin<br />

area, a project that pioneered ideas of low-cost housing in new developments in the Sacramento region.<br />

Wright & Kimbrough also pioneered constructing houses in their developments on speculation. This<br />

differed from earlier Sacramento developers’ approaches, who generally sold only unimproved lots, leaving<br />

the purchaser to construct a building on the lot. The company had its own design department, and offered<br />

standard designs that could be customized to a customer’s specifications if they selected Wright &<br />

Kimbrough as the house builder. Boulevard Park became Wright & Kimbrough’s first major real estate<br />

development, and their future projects were often based on sales and building models established by the<br />

Boulevard Park development. Many Wright & Kimbrough staff, including salesman Ben Leonard, later<br />

established their own suburban development firms, also using Wright & Kimbrough practices as their<br />

model.<br />

Wright & Kimbrough used an aggressive advertising campaign to promote Boulevard Park. The opening of<br />

sales was promoted as an important public event. Advertising focused on the quality and com<strong>for</strong>t of the<br />

project, especially the City Beautiful features that reflected Progressive housing ideals:<br />

15 Blocks of new houses...<br />

15 Blocks of new cement walks, more than 4 miles…<br />

15 Blocks without one open vault… (open cesspool)<br />

15 Blocks without a front fence…<br />

15 Blocks Highest, Healthiest Land in Sacramento…<br />

15 Blocks Without a Saloon, Exclusively Residences…<br />

12 Blocks of Parked Boulevard…<br />

Nothing like it in Sacramento and never will be.<br />

That is Boulevard Park—Watch it Grow.<br />

Arts & Crafts Movement, Craftsman and Period Revival Architecture<br />

The architecture of Boulevard Park is eclectic, reflecting the fact that most property owners purchased<br />

vacant lots and built homes in styles they preferred, but several factors made Boulevard Park a visually<br />

consistent neighborhood. The deed covenants mandated particular setbacks, minimum sizes and cost<br />

requirements on homes in the featured southern end of the development area. Features constructed prior to<br />

sale, including concrete sidewalks, paved streets, street trees and the <strong>boulevard</strong> median strips, gave the<br />

neighborhood an overall framework, and subsequent houses fit into the framework. Varying lot sizes, with<br />

the largest on the south end and smallest in the north, resulted in gradual differences in building sizes.<br />

Houses constructed over the period of significance reflected the changing tastes in architecture and housing<br />

styles of Sacramento residents across class lines.<br />

The a<strong>for</strong>ementioned City Beautiful features of Boulevard Park gave new residents an aesthetically pleasing<br />

background to build a house, and a minimum cost <strong>for</strong> those houses. As a result, larger houses on the<br />

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