Video Analysis Rubric | Dr. Marshall G. Jones

Video Analysis Rubric | Dr. Marshall G. Jones
Item Excellent Fair Needs Improvement
Image: Quality The image has good
resolution. It is not
grainy.
Image:
Appropriateness for
content
Image:
Appropriateness for
tone, mood, or
message
Comments:
All images are excellent
choices for inclusion in
the video. They
manifest an excellent
representation of the
video’s topic.
All images are excellent
choices for inclusion in
the video. They
manifest an excellent
representation of the
video’s tone, mood or
message.
Video: Quality The video quality is
good. Most clips are the
same size. Video
resolution is clear
enough to easily see
what is being
presented.
Video: Appropriateness
for content
All video clips chosen
are excellent choices for
inclusion in the video.
They manifest an
excellent
representation of the
video’s topic.
Some of the images are
not appropriate choices
for inclusion in the
video. They may be off
topic or may represent
factual errors.
Some of the images are
not appropriate choices
for inclusion in the
video. Some images of
the images do not
match the video’s
intended tone, mood or
message.
Some of the video clips
are not appropriate
choices for inclusion in
the video. They may be
off topic or may
represent factual
errors.
The image is grainy. The
resolution is too low to
be used in the final
product.
Most of the images are
inappropriate as
representations of the
topic. They may be off
topic or may represent
factual errors.
Most of the images do
not promote the tone
of the video. There may
be a mixture of real life
and cartoon images or.
The images chosen
distract from the
video’s intended tone,
mood or message.
The video quality is
poor. The clips change
between very large and
very small resolution.
Some clips are too
grainy to see what is
being presented.
Most of the video clips
are inappropriate as
representations of the
topic. They may be off
topic or may represent
factual errors.
Video Analysis Rubric Page 1

Video: Appropriateness
for tone, mood, or
message
Comments:
Audio: Narration &
Voice Quality
Audio: Appropriateness
for tone, mood, or
message
Comments:
All video clips are
excellent choices for
inclusion in the video.
They manifest an
excellent
representation of the
video’s tone, mood or
message.
The audio is at a
consistent level
throughout. It is easy to
hear narration and live
audio without adjusting
the volume
Background music and
sound effects, if used,
are appropriate for the
video’s tone, mood or
message.
Editing: Video Clip edits are clean and
clear. They add to the
video’s quality. They do
not leave out words.
The edits are visually
appealing and add to
the quality of the video.
Comments:
Some of the video clips
are not appropriate
choices for inclusion in
the video. Some images
of the clips do not
match the video’s
intended tone, mood or
message.
Some of the music is
good, but some of the
background music and
sound effects, if used,
are appropriate for the
video’s tone, mood or
message.
Most clip edits are clean
and clear. They add to
the video’s quality.
Some may cut off words
or seem to split at an
inappropriate spot. The
majority of the edits are
visually appealing and
add to the quality of the
video, but some are
not.
Most of the video clips
do not promote the
tone of the video. There
may be a mixture of
real life and cartoon
clips that do not work
well together. The clips
chosen distract from
the video’s intended
tone, mood or message.
The audio quality is
poor. There are volume
inconsistencies. It may
be hard to understand
the narration or live
audio.
No background music or
sound effects are used,
or the music and sound
effects are in
appropriate for the
video’s tone, mood or
message.
Most clip edits are not
clean or clear. They
distract from the
video’s quality. Many
edits cut off words or
seem to split at an
inappropriate spot in
the clip. The majority of
the edits are not
visually appealing and
distract from the quality
of the video.
Video Analysis Rubric Page 2

Editing: Narration/ Live
Audio
Comments:
Editing: Background
music / sound effects
Comments:
Audio edits are clean.
Words are not cut out
or off inappropriately.
The narration matches
the action / images in
the video. The audio is
in synch with the action
/ images in the video.
The music editing adds
to the video’s tone,
mood or message. Fade
ins and outs are used to
good effect. Music is
not cut off in mid
phrase.
Editing: Titles & Credits Beginning titles and
ending credits are used.
They are easy to read,
stay up for an
appropriate amount of
time to allow for
reading. They are
accurate and add value
to the movie.
Comments:
Most audio edits are
clean. Some words may
be cut out or off
inappropriately. The
narration usually
matches the action /
images in the video. The
audio is usually in synch
with the action / images
in the video.
Most of the music
editing adds to the
video’s tone, mood or
message. Fade ins and
outs need to be used to
greater effect. Some
music is cut off in mid
phrase.
The audio edits are
poor in quality. Edits
may cut off or leave out
important words or
phrases. The audio
narration may be out of
synch, or not match the
action / images in the
video.
Background music
seems to start and stop
in the middle of a
phrase. Music cuts off
abruptly at the end of
the video. Not volume
control is used in the
background music.
Titles and / or credits
are not used. They may
show up too long or not
long enough to read.
Title and / or credits
may be inaccurate or
distract from the
movie’s intended
purpose.
Video Analysis Rubric Page 3

Editing: In Movie Titles Titles between clips add
value to the video. They
appear long enough to
read, but don’t stay up
too long to be
distracting. Titles on
clips add value to the
video, and do not
distract from the image
on the screen or cover
up important
information.
Comments:
Editing: Visual Effects Visual effects are used
in a way that adds to
the value of the video
and its message. Effects
used add to the
message of the video.
They are not used
gratuitously.
Comments:
Editing: Transitions Transitions used
between images and /
or video and / or titles
are visually and
aesthetically effective
and add to the value of
the message.
Transitions do not cut
off important video or
audio information.
Transitions are used in
an aesthetically
pleasing manner.
Comments:
Some titles between
clips do not add value
to the video. Some
titles on clips do not
add value to the video,
or distract from the
image on the screen or
cover up important
information .
Some visual effects are
effective and add value
to the video. Some
appear to be gratuitous
and distract from the
value of the message.
Transitions used
between images and /
or video and / or titles
are visually and
aesthetically effective
and add to the value of
the message. Some
transitions cut off
important video or
audio information.
Most transitions are
used in an aesthetically
pleasing manner.
Titles between clips add
no value to the video.
They may show up for
too short or too long a
time. Titles over a clip
block the intended
message of the video
clip.
Visual effects appear to
be random and add no
value to the message of
the video.
Transitions used
between images and /
or video and / or titles
are not visually and
aesthetically effective.
They do not add to the
value of the message.
Transitions cut off
important video or
audio information.
Transitions appear
randomly generated or
have no clear purpose.
Copyright Marshall G. Jones, 2010. Use with Permission. All rights reserved.
Video Analysis Rubric Page 4