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McGraw-Hill Summer 2011 

Summer 

2 011

Summer 

2 011 

Contents 

Business z 2 

Entrepreneur Press z 26 

Teach Yourself z 31 

Demystified z 34 

Test Prep and Review z 36 

World Language z 42 

Teach Yourself Language z 50 

Computing z 52 

Technical z 58 

Medical/Nursing z 65 

Index z 74 

Ordering Information z 78 

Go to the Summer 2011 catalog at www.mhprofessional.com/ecatalogs 

Trademarks: McGraw-Hill, the McGraw-Hill Publishing logo, Perfect Phrases, VOX, Demystified, Schaum’s, TAB, How to Do Everything, 

Lange, First Aid, and related trade dress are trademarks or registered trademarks of The McGraw-Hill Companies and/or its affiliates 

in the United States and other countries, and may not be used without written permission. All other trademarks are the property of 

their respective owners.

2 z Summer 2011 z McGraw-Hill 

March 

Corporate & Business History 

Hardcover • 5H × 8K • 208 pp 

ISBN-13: 978-0-07-176299-1 

ISBN-10/MHID: 0-07-176299-X 

$20.00TR ($23.95 CAD) 

PROMOTIONAL CAMPAIgN: 

• National Print Publicity Campaign 

• National Broadcast Publicity Campaign 

• Online Publicity Campaign 

• google ad words 

• Influencer Mailing 

Business 

The first comprehensive look at the 2009-2010 Toyota recall: A case study of how to overcome 

a major management crisis—from Jeffrey Liker, author of the bestselling The Toyota Way 

TOyOTA UnDEr FirE 

Lessons for Turning Crisis into Opportunity 

Jeffrey Liker (Ann Arbor, MI), Timothy N. Ogden 

Toyota Under Fire takes readers past the headlines and into the offices 

and factories of Toyota to reveal the truth behind the company’s highly 

publicized and controversial recall of nine million vehicles last year. 

Jeffrey Liker, the world’s leading expert on Toyota processes and 

culture, along with Timothy n. Ogden, asserts that the company 

exacerbated the problem by ignoring its own principles of transparency, 

teamwork, and relentless dedication to improvement. The authors 

examine the root causes of the accident precipitating the recall; 

investigate the company’s handling of the crisis, both internally and 

publicly; and argue that Toyota will rebound completely if it continues 

to follow its original set of principles. 

• An Insider’s Perspective: Liker’s unique relationship with Toyota 

affords him unprecedented access to the company’s test processes 

and electronics systems 

• Practical Takeaways: Toyota Under Fire serves as a landmark case 

study to help managers prepare for management crises great and 

small 

• Exclusive: includes new interviews with key Toyota executives 

Jeffrey K. Liker (Ann Arbor, MI) is the author of the bestselling The 

Toyota Way. He is a professor of industrial and operational engineering 

at the University of Michigan and co-owner of the lean consulting 

firm Optiprise, inc. His Shingo award-winning work has appeared in 

such publications as Harvard Business Review and Sloan Management 

Review. 

Timothy N. Ogden (West Chester, PA) is an executive partner at 

the communications firm Sona Partners. He has written for Harvard 

Business Review and is frequently quoted in The New York Times, 

Chronicle of Philanthropy, The Wall Street Journal, and Financial Times. 

Related McGraw-Hill Titles: 

Liker: Toyota Culture 

978-0-07-149217-1 • 0-07-149217-8 • Hardcover • $27.95TR

a pril 

Management 

Hardcover • 6 × 9 • 448 pp 

ISBN-13: 978-0-07-176581-7 

ISBN-10/MHID: 0-07-176581-6 

$35.00TR ($40.95 CAD) 

May 

Finance & Investing 


ISBN-13: 978-0-07-176828-3 

ISBN-10/MHID: 0-07-176828-9 

$28.00TR ($32.95 CAD) 

Business z Access the catalog online at www.mhprofessional.com/ecatalogs z 3 

DrUCkEr’S LOST ArT OF MAnAGEMEnT 

Peter Drucker’s Timeless Vision for Building Effective Organizations 

Joseph A. Maciariello (Claremont, CA), Karen Linkletter 

A framework for improving managerial effectiveness, based on the timeless 

principles of Peter Drucker 

• Helps managers address distribution of power/authority, morals in the workplace, 

leadership development, and other issues Drucker considered key to organizational 

health 

• The world’s foremost Drucker scholar, Maciariello is the author of The Daily Drucker 

• Full promotional support from the Drucker Institute and The Peter F. Drucker and 

Masatoshi ito Graduate School of Management 

Related McGraw-Hill Title: 

Edersheim: The Definitive Drucker 

978-0-07-147233-3 • 0-07-147233-9 • Hardcover • $27.95TR 

THE SPEED TrADErS 

An insider’s Look at the new Quantitative Geniuses Who are Transforming 

the investing World 

Edgar Perez (Lindenhurst, NY) 

A former McKinsey consultant reveals the success secrets of today’s most 

profitable high-frequency traders 

• Enables traders to understand high-frequency trading (HFT) as it rapidly spreads from 

the U.S. stock market into Europe, Canada, Brazil, and india, and into new asset classes, 

such as bonds, futures, and currencies 

• Reveals the trading secrets of the most profitable high-frequency traders 

• Filled with interviews of HFT luminaries, including Manoj Narang (Tradeworxs), Peter van 

Kleef (Lakeview Arbitrage), Mark Holt (BlueCrest Capital), and Aaron Lebovitz (Infinium 

Capital Management) 


Faith: Way of the Turtle 

978-0-07-148664-4 • 0-07-148664-X • Hardcover • $27.95TR

4 

z Summer 2011 z McGraw-Hill z Business 

May 

Corporate & Business History/ 

Finance 


ISBN-13: 978-0-07-174906-0 

ISBN-10/MHID: 0-07-174906-3 

$28.00TR ($32.95 CAD) 

May 

Marketing 


ISBN-13: 978-0-07-176255-7 

ISBN-10/MHID: 0-07-176255-8 

$25.00TR ($28.95 CAD) 

THE HOUSE THAT BOGLE BUiLT 

How John Bogle and Vanguard reinvented the Mutual Fund industry 

Lewis Braham (Bellevue, PA) 

The definitive account of John Bogle, Vanguard, and the rise of the mutual fund 

industry 

• The story of John Bogle and how he revolutionized the mutual fund industry by 

pioneering the no-load mutual fund and low-cost index investing 

• Includes never-before-published research and interviews with Bogle himself, covering 

Bogle’s views about Vanguard, his successor Jack Brennan, and the current crisis in the 

world of investing 

• Consistently quoted and featured by the financial media, Bogle remains a major figure in 

business today 


Templeton: Investing the Templeton Way 

978-0-07-154563-1 • 0-07-154563-8 • Hardcover • $27.95TR 

THE OLD rULES OF MArkETinG ArE DEAD 

6 new rules to reinvent your Brand and reignite your Business 

Timothy Pearson (Atlanta, GA) 

An action plan for moving any organization into the data-driven, modern age of 

marketing 

• Marketing can no longer be viewed as an art that relies on advertising as the answer to 

everything; Pearson explains how to use hard data and metrics to measure marketing 

rOi 

• Offers the six rules for reinventing brands, including defining the product’s essence, 

creating metrics to ensure accountability, developing a core message, and disseminating 

the brand 

• Pearson used his method as vice chair of marketing at KPMG to increase market share 

from 11.8% to 23% 


Gilbreath: The Next Evolution of Marketing 

978-0-07-162536-4 • 0-07-162536-4 • Hardcover • $27.95TR

May 

Management 


ISBN-13: 978-0-07-176374-5 

ISBN-10/MHID: 0-07-176374-0 

$30.00TR ($34.95 CAD) 

35 illustrations 




• Online Advertising 


A Kellogg School of Management professor sets the benchmark for using reputation 

as a vital part of corporate strategy 

rEPUTATiOn rULES 

Strategies for Building your Company’s Most Valuable Asset 

Daniel Diermeier, Ph.D. (Evanston, IL) 

in Reputation Rules, Dr. Daniel Diermeier explains how successful 

companies use reputation as a key strategic element. real-life business 

scenarios from Mercedes, Shell, Enron, Toyota, and others prove the 

need for reputation-management tools; Diemeier illustrates how they 

can be used to establish a culture enabling organizations to face 

any corporate mishap. The concepts and methods can be applied 

in all industries, including biotechnology, energy, financial services, 

manufacturing, healthcare, and media management. 

• New Strategic Approach: This is the first comprehensive 

management book on the subject 

• Hot Topic: Corporate debacles—from Goldman Sachs to Toyota 

to BP—have increased managers’ concern for company reputation; 

CEOs and board members rank “reputation” as their number-one or 

-two priority (behind “people”), according to a recent survey reported 

in The Wall Street Journal 

• Media Contacts: The author has written for The Wall Street Journal, 

Economist, BusinessWeek, Financial Times, Newsweek, and Chicago 

Tribune, and he maintains significant contacts in both corporate and 

academic circles 

Daniel Diermeier, Ph.D., (Evanston, IL) is the iBM Professor of 

regulation and Competitive Practice and Director of the Ford Motor 

Company Center for Global Citizenship at the kellogg School of 

Management, northwestern University. He has served as an advisor 

to leading companies and organizations, including Accenture, Cargill, 

HSBC, Johnson & Johnson, kraft, the FBi, and McDonald’s. 


Charan: Leadership in the Era of Economic Uncertainty 

978-0-07-162616-3 • 0-07-162616-6 • Hardcover • $22.95TR 

Valikangas: The Resilient Organization 

978-0-07-166366-3 • 0-07-166366-5 • Hardcover • $27.95TR

6 


May 

Training 

Hardcover • 7K × 9G • 272 pp 

ISBN-13: 978-0-07-175997-7 

ISBN-10/MHID: 0-07-175997-2 

$50.00TR ($58.95 CAD) 25 illustrations 

THE rEAL VALUE OF TrAininG 

Measuring and Analyzing Business Outcomes and the Quality of rOi 

Ron Stone (Birmingham, AL) 

A proven method for determining the ROI of training projects 

• Introduces the author’s proprietary method for establishing a project’s financial and nonfinancial 

value to the organization 

• Explains the five stages of evaluating a project—from planning to implementation to 

conducting impact studies 

• Stone’s clients have included Bristol-Meyers Squibb, Samsung, Black & Decker, and 

Siemens 


Phillips and Stone: How to Measure Training Results 

978-0-07-138792-7 • 0-07-138792-7 • Hardcover • $39.95TR 

ACCELErATE THE SALE 

kick Start your Personal Selling Style to Close More Sales, Faster 

Mark Rodgers (Milwaukee, WI) 

A sales consultant and trainer to Harley-Davidson Motor Company shows how to 

rev up the sales 

• Sales people who use Rodgers’s AccSELLeration method get the benefit of shortened 

sales cycles and lower costs of business acquisition 

• Rodgers enables salespeople to develop their own unique selling style through his 

irreverent “rebel biker” approach to the sales process 

• He helped Harley-Davidson Financial Services increase its market share from 30% to 

55% in less than two years 


Page: Hope is Not a Strategy 

978-0-07-141871-3 • 0-07-141871-7 • Paperback • $18.95TR 

May 

Sales & Selling 

Paperback • 6 × 9 • 272 pp 

ISBN-13: 978-0-07-176040-9 

ISBN-10/MHID: 0-07-176040-7 

$22.00TR ($25.95 CAD) 12 illustrations

May 

Management 


ISBN-13: 978-0-07-176571-8 

ISBN-10/MHID: 0-07-176571-9 

$20.00TR ($23.95 CAD) 


LEAn SiX SiGMA FOr FEDErAL SErViCES 

Hundley M. Elliotte (McLean, VA), Walter Mores, Mark Price 

Lean Six Sigma best practices—written specifically for use by the federal 

government sector 

• A growing number of federal organizations, including the military and state and local 

governments, are adopting Lean Six Sigma (LSS) 

• Written by bestselling Lean Six Sigma authors and high-level figures at Accenture, which 

provides LSS training for federal agencies 

• Offers an overview, key strategic elements, and case studies of LSS 


George: Lean Six Sigma for Service 

978-0-07-141821-8 • 0-07-141821-0 • Hardcover • $34.95TR 

MASTErinG TrADE SELECTiOn AnD 

MAnAGEMEnT 

Advanced Strategies for Long-Term Profitability 

Jay Norris (Chicago, IL) 

A step-by-step program for properly managing a trade from entry to exit—for 

lower risk and higher profits 

• Shows intermediate to advanced traders how to gain a significant advantage by tracking 

market-altering events and adjusting their timing accordingly 

• Traders learn how set up and execute a “practice” trade before risking real money in the 

marketplace 

• Contains proven tactics for mastering the emotional and psychological challenges all 

traders face 


May 

Link: High-Probability Trading 


978-0-07-138156-7 • 0-07-138156-2 • Hardcover • $39.95TR 


ISBN-13: 978-0-07-175498-9 

ISBN-10/MHID: 0-07-175498-9 


8 


T HE QUi C k-rEFEr E n CE GUi DE FOr MAn AGEr S O n THE GO! 

Both novice and seasoned managers feel the need to keep abreast of new ideas in 

today’s fast-paced and supremely competitive business environment. Designed 

to explain the most current management practices in a quick, on-the-go format, 

Briefcase Books help readers employ the right skills in any management situation— 

every time! 

Also Available in the Briefcase Books Series: 

Formisano: The Manager’s Guide to Strategy 

978-0-07-142172-0 • 0-07-142172-6 • $16.95TR 

Crawford: Manager’s Guide to Mentoring 

978-0-07162798-6 • 0-07-162798-7 • $16.95TR 

Bacal: Manager’s Guide to Performance Reviews 

978-0-07-142173-7 • 0-07-142173-4 • $16.95TR 

Prather: Manager’s Guide to Fostering Innovation and 

Creativity in Teams 

978-0-07-162797-7 • 0-07-162797-9 • $16.95TR 

MAnAGEr’S GUiDE TO VirTUAL TEAMS 

Kimball Fisher (Beaverton, OR), Mareen Fisher 

A hands-on guide for managing people and projects working from home, on the 

road, or in client sites 

• More than 25% of the U.S. workforce now works from remote locations 

• Covers every aspect of virtual management—motivation, building teams, meeting 

deadlines, file sharing, teleconferencing, email, coaching, and videoconferencing 

• Contains case studies from such leading organizations as Chevron, Helwett-Packard, and 

PepsiCo 

June 

Management • Paperback • 6 × 9 • 256 pp 

ISBN-13: 978-0-07-175493-4 • ISBN-10/MHID: 0-07-175493-8 

$17.00TR ($19.95 CAD) 

More than 

700,000 sold in 

the series! 

Callen: Manager’s Guide to Marketing, Advertising, 

and Publicity 

978-0-07-162796-2 • 0-07-162796-0 • $16.95TR 

Kamauff: Manager’s Guide to Operations Management 

978-0-07-162799-3 • 0-07-162799-5 • $16.95TR 

Capezio: Manager’s Guide to Business Planning 

978-0-07-162800-6 • 0-07-162800-2 • $16.95TR 

Klososky: Manager’s Guide to Social Media 

978-0-07-175433-0 • 0-07-175433-4 • $17.00TR


You DO have to be liked by everyone! 18 strategies for creating an authentic 

“brand personality” through Facebook and other social media platforms 

June 

Marketing 


ISBN-13: 978-0-07-176234-2 

ISBN-10/MHID: 0-07-176234-5 

$20.00TR ($23.95 CAD) 

LikEABLE SOCiAL MEDiA 

How to Delight your Customers, Create an irresistible Brand, 

and Be Generally Amazing on Facebook (and Other Social 

Networks) 

Dave Kerpen (New York, NY) 

real friends communicate with honesty, listen closely, and aren’t afraid 

to admit when they’re wrong. if brand marketers want to succeed in 

social media, they have to behave the same way. 

in Likeable Social Media, Dave kerpen reveals the secrets to building 

a brand’s popularity by being authentic, engaging, and transparent 

on Facebook and other social media sites. He shares the methods 

he has used to successfully redefine the brands of a number of large 

companies, including 1-800-FLOWErS and Cumberland Farms. 

Communicating serious strategies with wit and humor, kerpen provides 

the definitive source for using social media to win new customers, 

gather valuable feedback, and increase the bottom line. 

• Author Platform: kerpen addresses audiences of more than 20,000 

people per year; he has appeared on CnBC, ABC, and CBS programs, 

and he was featured in The New York Times 

• Social guru: More than 100,000 marketing professionals follow 

kerpen’s blog for industry insight and advice; his company manages 

over 200 Facebook pages, more than any other company in the world 

• Case Studies: kerpen reveals the social-media success stories of 

neutrogena, Cancer Treatment Centers of America, nyC Quits, Sprint, 

Verizon, Uno Chicago Grill, and others 

Dave Kerpen (New York City) is CEO of Likeable Media (previously 

theKbuzz), which has won two WOMMY awards from the Word of 

Mouth Marketing Association (WOMMA) for excellence in word-ofmouth 

marketing—the only agency to have done so twice. 


Goldman: Everything I Know About Marketing I Learned 

from Google 

978-0-07-174289-4 • 0-07-174289-1 • Hardcover • $26.95TR

10 


GiV inG O n E M i LLi O n BUSinESS LEADEr S SOMETHinG TO TALk ABOUT! 

Perfect Phrases books provide the tools for precise, effective communication to help busy 

professionals get things done right—in any situation! 

PErFECT PHrASES FOr OFFiCE PrOFESSiOnALS 

Meryl Runion (Cascade, CO), Susan Fenner 

July 

Secretarial Aids & Training 


ISBN-13: 978-0-07-176674-6 • ISBN-10/MHID: 0-07-176674-X 

$12.00TR ($13.95 CAD) 

Also by Meryl Runion: 

Perfect Phrases for Managers and Supervisors, Second Edition 

978-0-07-174231-3 • 0-07-174231-x • Paperback • $10.95TR 

PErFECT PHrASES FOr nEW EMPLOyEE 

OriEnTATiOn AnD OnBOArDinG 

Brenda Hampel (Dublin, OH), Erika Lamont 

July 

Human Resources & Personnel Management 


ISBN-13: 978-0-07-176650-0 • ISBN-10/MHID: 0-07-176650-2 

$12.00TR ($13.95 CAD) 


Bruce: Perfect Phrases for Documenting Employee Performance Problems 

978-0-07-145407-0 • 0-07-145407-1 • Paperback • $9.95TR


MOr E THAn On E Mi LLi O n Ti TLES SOLD in THE SEriES! 

MAX AnD BACAL: PErFECT PHrASES 

FOr PErFOrMAnCE rEViEWS 

978-0-07-140838-7 • 0-07-140838-X 

$10.95TR 

MAX AnD BACAL: PErFECT PHrASES 

FOr SETTinG PErFOrMAnCE GOALS 

978-0-07-143383-9 • 0-07-143383-X 

$10.95TR 

rUniOn: PErFECT PHrASES FOr 

MAnAGErS AnD SUPErViSOrS 

978-0-07-145216-8 • 0-07-145216-8 

$10.95TR 

MArTin: PErFECT PHrASES FOr THE 

PErFECT inTErViEW 

978-0-07-144982-3 • 0-07-144982-5 

$10.95TR 

BrUCE: PErFECT PHrASES FOr 

DOCUMEnTinG EMPLOyEE 

PErFOrMAnCE PrOBLEMS 

978-0-07-145407-0 • 0-07-145407-1 

$10.95TR 

DEBELAk: PErFECT PHrASES FOr 

BUSinESS PrOPOSALS AnD BUSinESS 

PLAnS 

978-0-07-145994-5• 0-07-145994-4 

$10.95TR 

HAMiLTOn: PErFECT PHrASES FOr 

rEAL ESTATE AGEnTS & BrOkErS 

978-0-07-158835-5 • 0-07-158835-3 

$10.95TR 

BETrUS: PErFECT PHrASES FOr 

rESUMES 

978-0-07-145405-6 • 0-07-145405-5 

$10.95TR 

BETrUS: PErFECT PHrASES FOr 

COVEr LETTErS 

978-0-07-145406-3 • 0-07-145406-3 

$10.95TR 

DiAMOnD AnD DiAMOnD: PErFECT 

PHrASES FOr MOTiVATinG AnD 

rEWArDinG EMPLOyEES 

978-0-07-145896-2 • 0-07-145896-4 

$10.95TR 

O’QUinn: PErFECT PHrASES FOr 

BUSinESS LETTErS 

978-0-07-145976-1 • 0-07-145976-6 

$10.95TR 

PErLMAn: PErFECT PHrASES FOr 

EXECUTiVE PrESEnTATiOnS 

978-0-07-146763-6 • 0-07-146763-7 

$10.95TR 

DAViLA AnD kinG: PErFECT PHrASES 

FOr PErFECT HirinG 

978-0-07-148170-0 • 0-07-148170-2 

$10.95TR 

DiAMOnD: PErFECT PHrASES FOr 

BUiLDinG STrOnG TEAMS 

978-0-07-149073-3 • 0-07-149073-6 

$10.95TR 

yOEGEL: PErFECT PHrASES FOr 

LAnDLOrDS AnD PrOPErTy 

MAnAGErS 

978-0-07-160051-4 • 0-07-160051-5 

$10.95TR 

DEBELAk: PErFECT PHrASES FOr 

MEETinGS 

978-0-07-154683-6 • 0-07-154683-9 

$10.95TR 

BrOWninG: PErFECT PHrASES FOr 

WriTinG GrAnT PrOPOSALS 

978-0-07-149584-4 • 0-07-149584-3 

$10.95TR 

BrOOkS: PErFECT PHrASES FOr THE 

SALES CALL 

978-0-07-146201-3 • 0-07-146201-5 

$10.95TR 

BACAL AnD MOOrE: PErFECT 

PHrASES FOr MAnAGinG yOUr 

SMALL BUSinESS 

978-0-07-160052-1 • 0-07-160052-3 

$10.95TR 

CALLEn: PErFECT PHrASES FOr 

SALES AnD MArkETinG COPy 

978-0-07-149590-5 • 0-07-149590-8 

$10.95TR 

DELUCA AnD DELUCA: PErFECT 

PHrASES FOr nEGOTiATinG SALAry 

AnD JOB OFFErS 

978-0-07-147551-8 • 0-07-147551-6 

$10.95TR 

BACAL: PErFECT PHrASES FOr 

CUSTOMEr SErViCE 

978-0-07-144453-8 • 0-07-144453-X 

$10.95TR 

rUniOn AnD MACk: PErFECT 

PHrASES FOr LEADErSHiP 

DEVELOPMEnT 

978-0-07-175094-3 • 0-07-175094-0 

$12.00TR 

POLSky AnD GErSCHEL: PErFECT 

PHrASES FOr COnFLiCT rESOLUTiOn 

978-0-07-175616-7 • 0-07-175616-7 

$12.00TR

12 


F OUr TH EDi T i O n 

THE SUCCESSFUL MArkETinG PLAn 

How to Create Dynamic, results Oriented Marketing 

Roman G. Hiebing (Madison, WI), Scott W. Cooper, Steve Wehrenberg 

Updated and expanded—the planning guide marketers have relied on for 20 

years! 

• A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, 

merchandising, and virtually every other function of marketing 

• New: Chapters on social media and benchmarking for greater market penetration 

• New: Greater focus on strategy development in every chapter for optimized outreach 

• New: Online access to worksheets for easier implementation of marketing plans 


Cooper: Tips and Traps for Marketing Your Business 

June 

978-0-07-149489-2 • 0-07-149489-8 • Paperback • $18.95TR 

Marketing 

Paperback • 8H × 10M • 592 pp 

ISBN-13: 978-0-07-174557-4 

ISBN-10/MHID: 0-07-174557-2 

$40.00TR ($46.95 CAD) Previous ISBNs: 2003 • 978-0-07-139521-2 • 0-07-139521-0 

June 

Real Estate 

Hardcover • 7H × 7H • 208 pp 

ISBN-13: 978-0-07-148985-0 

ISBN-10/MHID: 0-07-148985-1 

$20.00TR ($23.95 CAD) 

GrEEn yOUr HOME 

A Healthy, Sustainable, and Money-Smart Lifestyle Begins at Home 

Gary Keller (Austin, TX), Dave Jenks, Jay Papasan 

A hands-on guide to reaping big benefits from small investments with forwardthinking 

“green” trends 

• Millions of homeowners are worried about the decreased values of their property; going 

green is a proven way to increase value 

• The author’s three-step model zeroes in on the reasons that drive most green 

improvements—health, money, and sustainability—and can be accomplished on any 

budget, on any timetable 

• With 600 offices in the U.S. and Canada, Keller Williams Realty will promote the book at 

conventions, speaking engagements, and to its more than 75,000 associates 

Also by Gary Keller: 

Shift: How Top Real Estate Agents Tackle Tough Times 

978-0-07-160526-7 • 0-07-160526-6 • Paperback • $21.95TR

June 

Management 


ISBN-13: 978-0-07-176744-6 

ISBN-10/MHID: 0-07-176744-4 

$30.00TR ($34.95 CAD) 

July 

Training 

Paperback • 7K × 9G • 288 pp 

ISBN-13: 978-0-07-176821-4 

ISBN-10/MHID: 0-07-176821-1 

$25.00TR ($28.95 CAD) 


CAPTUrinG nEW MArkETS 

Discover How Smart Companies Create Opportunities Others Don’t 

Stephen Wunker (Ipswich, MA) 

Advanced tactics and strategies for pioneering new markets 

• Teaches business leaders how to detect a potential new market, leverage existing 

resources to exploit it, and lock in early domination 

• Wunker’s method helps companies jumpstart growth without the expense of challenging 

entrenched competitors 

• With vast experience in a number of industries—including the creation of Africa’s mobile 

commerce market—Wunker provides one-of-a-kind insight into developing business 

results 


Ulwick: What Customers Want 

978-0-07-140867-7 • 0-07-140867-3 • Hardcover • $24.95TR 

BUSinESS iMPrOV 

Experiential Learning Exercises to Train Employees to Handle Every Situation 

with Success 

Val Gee (Chicago, IL), Sarah Gee 

A breakthrough method for raising the level of workplace engagement and 

collaboration—using improv techniques from the theater 

• Experiential learning is a highly effective alternative to the traditional presentations and 

formal training offered by companies 

• The Gees will promote the book to such clients as Motorola, GE Finance, and DeVry 

University 

• Includes 75 exercises managers can use to improve employees’ decision making, boost 

their creative thinking, and create leaders 


Meier: The Accelerated Learning Handbook 

978-0-07-135547-6 • 0-07-135547-2 • Hardcover • $32.00TR

14 


June 

Customer Service 


ISBN-13: 978-0-07-174836-0 

ISBN-10/MHID: 0-07-174836-9 

$20.00TR ($23.95 CAD) 

July 

Marketing 


ISBN-13: 978-0-07-175918-2 

ISBN-10/MHID: 0-07-175918-2 

$25.00TR ($28.95 CAD) 

PLEASE EVEry CUSTOMEr 

Delivering Stellar Customer Service Across Cultures 

Robert W. Lucas (Casselbury, FL) 

The customer-service rep’s handbook for communicating across any cultural 

boundary 

• Readers learn how to recognize cultural nuances, communicate effectively, and build 

trust with a broad spectrum of customers 

• Customer demographics are evolving at a record pace; to stay competitive, organizations 

must deliver excellent customer service to people of diverse backgrounds 

• President-elect of the Central Florida chapter of the American Society for Training 

and Development (ASTD), Lucas will promote the book to AAA, Honeywell, Lucent, 

McDonald’s, Disney, and other clients 


Gee: Super Service, Second Edition 

978-0-07-162579-1 • 0-07-162579-8 • Paperback • $18.95TR 

THE SOCiAL CUSTOMEr 

How Brands Can Use Social CrM to Acquire, Monetize, and retain Fans, 

Friends, and Followers 

Adam Metz (Oakland, CA) 

The next step in social marketing strategy! Moving beyond basic tactics to 

building an organization-wide customer-relationship strategy 

• Teaches frontline marketers to C-suite executives how to develop a social CRM strategy 

that earns measurable profits 

• Designed for use by all departments—from sales and marketing to R&D and 

management—Metz’s model unifies all social marketing efforts into a single, powerful 

approach 

• Metz’s consulting firm serves such clients as Hershey’s Chocolate, Obama Girl, and 

Pirate’s Booty; the book includes case studies of his success stories 


Gilbreath: The Next Evolution of Marketing 

978-0-07-162536-4 • 0-07-162536-4 • Hardcover • $27.95TR

July 

Management 

Paperback • 7K × 9J • 256 pp 

ISBN-13: 978-0-07-176907-5 

ISBN-10/MHID: 0-07-176907-2 

$25.00TR ($28.95 CAD) 

July 



ISBN-13: 978-0-07-176737-8 

ISBN-10/MHID: 0-07-176737-1 

$17.00TR ($19.95 CAD) 


SOLVinG EMPLOyEE PErFOrMAnCE 

PrOBLEMS 

How to Spot Problems Early, Take Appropriate Action, and Bring Out the 

Best in Everyone 

Anne Bruce (Sacramento, CA), Brenda Hampel, Erika Lamont 

A manager’s roadmap for turning problem employees into productive team 

players 

• Provides specific directions, advice, and real-world examples for quickly evaluating and 

managing employee performance 

• Authors consult for Sara Lee, Volkswagen, Nissan, Southwest Airlines, Jet Blue, GEICO, 

Best Buy, and many other large companies 

• Templates, forms, and sample starter conversations enable managers to take action 

immediately 


Fournies: Coaching for Improved Work Performance, Revised Edition 

978-0-07-135293-2 • 0-07-135293-7 • Paperback • $16.95TR 

25 TOUGHEST SALES OBJECTIONS (AND HOW 

TO OVERCOME THEM) 

Surefire Techniques for Conquering Any resistance and Closing the Deal 

Stephan Schiffman (New York, NY) 

Author of the blockbuster The 25 Habits of Highly Successful Salespeople reveals 

the secret to turning objections into deals 

• Proven tactics for defeating the 25 most common sales objections—from price 

disagreements to simple obstinacy 

• Salespeople learn how to keep the dialog moving when objections arise and present 

themselves as problem-solvers for buyers’ needs 

• Schiffman founded DEI Sales, which has trained more than 500,000 people in over 9,000 

companies 


Richardson: Stop Telling, Start Selling 

978-0-07-052558-0 • 0-07-052558-7 • Paperback • $18.95TR

16 


S T r ATEGi C inVESTinG MADE EASy—rEAD ALL ABOUT iT ! 

All About books explain complex financial strategies and concepts in plain language 

that beginner and intermediate investors can grasp immediately! 

ALL ABOUT inVESTinG in GOLD 

John Jagerson (Orem, UT), S. Wade Hansen 

July 

Finance & investing 


ISBN-13: 978-0-07-176834-4 • ISBN-10/MHID: 0-07-176834-3 

$22.00TR ($25.95 CAD) 


Spall: How to Profit in Gold 

978-0-07-175195-7 • 0-07-175195-5 • Hardcover • $27.00TR 

ALL ABOUT FOrEX TrADinG 

John Jagerson (Orem, UT), S. Wade Hansen 

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Finance & investing 



$22.00TR ($25.95 CAD) 


Dicks: Forex Made Easy 

978-0-07-143894-0 • 0-07-143894-7 • Hardcover • $29.95TR 

More than 

375,000 All 

About books 

sold!

Schreiber: All About Dividend Investing 

978-0-07-163713-8 • 0-07-163713-3 • $22.00TR 

Durbin: All About Derivatives 

978-0-07-145147-5 • 0-07-174351-0 • $22.00TR 

Sincere: All About Market Indicators 

978-0-07-174884-1 • 0-07-174884-9 • $22.00TR 

Durbin: All About High-Frequency Trading 

978-0-07-174344-0 • 0-07-174344-8 • $21.95TR 

Faerber: All About Bonds, Bond Mutual Funds, 

and Bond ETFs 

978-0-07-154427-6 • 0-07-154427-5 • $19.95TR 

Faerber: All About Investing 

978-0-07-145752-1 • 0-07-145752-6 • $18.95TR 

Faerber: All About Stocks 

978-0-07-149455-7 • 0-07-149455-3 • $19.95TR 

July 



ISBN-13: 978-0-07-176734-7 

ISBN-10/MHID: 0-07-176734-7 

$35.00TR ($40.95 CAD) 


A LSO AVAi LABLE in THE ALL ABOUT SE riES 

McCafferty: All About Options 

978-0-07-148479-4 • 0-07-148479-5 • $18.95TR 

Brown: All About Technical Analysis 

978-0-07-148492-3 • 0-07-138511-8 • $18.95TR 

Ferri: All About Index Funds 

978-0-07-148492-3 • 0-07-148492-2 • $18.95TR 

Brown: All About Stock Market Strategies 

978-0-07-137430-9 • 0-07-137430-2 • $18.95TR 

Jaeger: All About Hedge Funds 

978-0-07-139393-5 • 0-07-139393-5 • $18.95TR 

Taulli: All About Short Selling 

978-0-07-175934-2 • 0-07-175934-4 • $22.00TR 

Masonson: All About Market Timing 

978-0-07-175377-7 • 0-07-175377-X • $22.00TR 

THE FOrEX MinDSET 

The Skills and Winning Attitude you need for More Profitable Forex Trading 

Jared Martinez (Lake Mary, FL) 

The founder of Market Traders Institute, Inc., teaches the skill that makes or 

breaks any forex trader: emotional discipline 

• Martinez provides specific tips and strategies that help traders build the emotional 

intelligence, self awareness, patience, confidence, and sense of responsibility necessary 

for profiting in the forex market 

• Market Traders Institute offers the only accredited college courses in forex trading 

• Martinez provides proven techniques for conquering the psychological/emotional pitfalls 

responsible for ending the majority of trading careers 


Tharp: Super Trader, Expanded Edition 

978-0-07-174908-4 • 0-07-174908-X • Hardcover • $28.00TR

18 


STrEAMLinED PrOCESS iMPrOVEMEnT 

H. James Harrington (Los Gatos, CA) 

One of the field’s star authors reveals the next leap in process improvement 

• Harrington’s process improvement method cuts costs by 60% while improving quality 

100% 

• One of the best-known innovators in the field, Harrington worked in process 

improvement at iBM for 40 years and was a quality advisor for Ernst & young for 10 

years; he is the author of Business Process Improvement 

• Shows operations managers how to improve processes by using simulation modeling, 

risk analysis, innovation techniques, Lean, process variation, and organizational change 

management 

Also by H. James Harrington 

Business Process Improvement 

978-0-07-026768-8 • 0-07-026768-5 • Hardcover • $32.95TR 

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Total Quality Management 


ISBN-13: 978-0-07-176863-4 

ISBN-10/MHID: 0-07-176863-7 


SAVinG CAPiTALiSM FrOM SHOrT-TErMiSM 

How to Build Long-Term Value and Take Back Our Financial Future 

Alfred Rappaport (La Jolla, CA) 

A management plan for conquering the addiction to short-term profit and 

getting on the path to long-term growth 

• Rappaport is the author of the famous Harvard Business Review article “10 Ways to 

Create Shareholder Value”; short-termism has since been a topic of great interest in the 

financial world 

• Examines the causes of short-termism, its consequences for investors, and the major role 

it played in the recent financial crisis 

• Rappaport’s recommendations to corporate leaders and policymakers include major 

overhauls of executive stock-option plans and incentives to invest in long-term equity 

funds 


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Cunningham: How To Think Like Benjamin Graham and Invest Like Warren Buffet 


978-0-07-136992-3 • 0-07-136992-9 • Hardcover • $24.95TR 


ISBN-13: 978-0-07-173636-7 

ISBN-10/MHID: 0-07-173636-0 


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ISBN-13: 978-0-07-175622-8 

ISBN-10/MHID: 0-07-175622-1 

$30.00TR ($34.95 CAD) 





• E-newsletter campaign 


A neuroscience and trading expert explains how to seize the competitive edge using 

“psychological capital” 

MArkET MinD GAMES 

Profiting from the new Psychology of risk, Uncertainty, and 

the Convergence of Trading with investing 

Denise Shull (New York, NY) 

in Market Mind Games, Denise Shull combines her expertise in 

neuroscience with her extensive trading experience to help traders 

improve their decision making. She explains how to navigate the 

shifting relationships among reason, analysis, emotion, and intuition 

to build “psychological capital”—and manage it with the same care 

as monetary capital to make decisions calmly and rationally during the 

heat of trading. 

• Hot Topic: neuroscience and behavioral finance are topics of 

increasing importance to all levels of investors; the book explains how 

to use emotions as an asset—what Shull calls “psychological capital” 

• Author Platform: Shull is a leader in neuroeconomics, has been 

profiled in Bloomberg Markets magazine and the Financial Times, 

and makes appearances on CnBC, ABC World news Tonight, The 

Discovery Channel, Cavuto, and PBS’s “nightly Business report” 

Denise Shull (New York, NY) is the CEO of The re-Think Group inc., 

a consultancy dedicated to improving the decision-making performance 

of the C-suite, Wall Street, and professional athletes. in 2006, she 

founded Trader Psyches, an organization that teaches traders how their 

personality and emotions affect performance. 


Tharp: Super Trader 

978-0-07-163251-5 • 0-07-163251-4 • Hardcover • $26.95TR

20 


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ISBN-13: 978-0-07-175492-7 

ISBN-10/MHID: 0-07-175492-X 


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ISBN-13: 978-0-07-176850-4 

ISBN-10/MHID: 0-07-176850-5 

$25.00TR ($28.95 CAD) 

THE MArkET TAkEr’S EDGE 

insider Strategies from the Options Trading Floor 

Dan Passarelli (Chicago, IL) 

A veteran CBOT floor trader offers an expert’s vantage point of the options 

trading universe 

• Passarelli provides a complete view of working and living as an options trader—from the 

pros and cons of career trading to the technical side of ensuring profitability 

• Traders gain a solid foundation on all the basics of options trading, including market 

mechanics, arbitrage, hedging, portfolio management, regulations, and volatility 

• Contains anecdotes providing insights into life on the options trading floor 


Faith: Way of the Turtle 

978-0-07-148664-4 • 0-07-148664-X • Hardcover • $27.95TR 

THE SOCiAL MEDiA SALES rEVOLUTiOn 

The new rules for Finding Customers, Building relationships, and Getting 

Sales Through Online networking 

Landy Chase (Charlotte, NC), Kevin Knebl 

Powerful social-media sales techniques for reaching new customers and 

generating more referrals 

• Contains proven techniques for drawing in customers, building relationships, and closing 

sales on Facebook, Twitter, Linkedin, and other social-media sites 

• The authors will promote the book to their clients in more than 60 industries around the 

world 

• Customers are spending more time on social media to search for answers to their needs; 

this book provides the tools for finding them, engaging with them, and selling to them 


Burg: Endless Referrals, Third Edition 

978-0-07-146207-5 • 0-07-146207-4 • Paperback • $18.95TR

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ISBN-13: 978-0-07-176649-4 

ISBN-10/MHID: 0-07-176649-9 

$35.00TR ($40.95 CAD) 




• Blogger outreach 


A popular trading guru and top statistician “opens the book” to her unique precision 

trading system 

THE TrADinG BOOk 

A Complete Solution to Mastering Technical Systems and 

Trading Psychology 

Anne-Marie Baiynd (Charlotte, NC) 

A former statistician in the field of brain research, self-made trader 

Anne-Marie Baiynd explains how to achieve consistently successful 

trades, regardless of market volatility. 

in The Trading Book, Baiynd explains how to use her precision 

technical trading system—which significantly outperforms common 

indicators—and offers practical advice for training the mind for optimal 

performance. readers learn how to combine an understanding of 

technical indicators with mental discipline to enter and exit trades more 

profitably. 

• A Rising Star in Trading: Founder of the TheTradingBook.com, 

Baiynd has been featured on such popular websites as StockTwits, 

Trader Interviews, ShadowTrader (a division of TDAmeritrade), 

MoneyShow, and in Traders magazine 

• Expansive Outreach: Baiynd works closely with yahoo! Finance 

provider WallStreetCheatStreet.com 

• Comprehensive Trading Approach: Combines the use of Fibonacci, 

Candlesticks, and Bollinger Bands for optimal trading performance 

Anne-Marie Baiynd (Charlotte, NC) divides her time between 

active trading and running training programs in her trading academy. 

She speaks to and advises proprietary traders, assists in behavioral 

engineering, runs the popular blog for day and swing traders, The 

TradingBook.com, and hosts the television show AnneMarieTV through 

StockTwits, LLC. 


Achelis: Technical Analysis from A to Z, Second Edition 

978-0-07-136348-8 • 0-07-136348-3 • Hardcover • $39.95TR 

Link: High Probability Trading 

978-0-07-138156-7 • 0-07-138156-2 • Hardcover • $39.95TR

22 


SOCiAL MEDiA AnALyTiCS 

Effective Tools for Building, intrepreting, and Using Metrics 

Marshall Sponder (New York, NY) 

The tools for measuring social-media marketing ROI—and aligning results with 

business strategy 

• Marketing professionals learn how to obtain hard data revealing the results of their 

marketing efforts on Twitter, Facebook, Linkedin, and other platforms 

• Offers best practices for setting up social-media audits, scorecards, and data asset 

evaluations 

• Case studies from Gillette, Pepsi, Capital One, and others illustrate how the author’s 

techniques have worked in the real world 


Lenskold: Marketing ROI 

978-0-07-141363-3 • 0-07-141363-4 • Hardcover • $39.95TR 

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Marketing 


ISBN-13: 978-0-07-176829-0 

ISBN-10/MHID: 0-07-176829-7 


VALUE-BASED PriCinG 

Drive Sales and Boost your Bottom Line by Creating, Communicating, and 

Capturing Customer Value 

Harry Macdivitt (Glasgow, United Kingdom), Mike Wilkinson 

A breakthrough approach for basing a complex product’s price on its value to the 

customer—not on cost or competitor prices 

• Shows salespeople, marketers, and business owners how to create a unique value 

proposition for customers on which to base the price of products 

• Addresses the challenge of assigning value to intangible products, such as consulting, 

online services, and digital content 

• Case studies illustrate how value-based pricing works in a wide range of industries, 

such as agriculture, manufacturing, professional services, logistics, and energy 


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Reilly: Value-Added Selling 

Marketing 

978-0-07-140881-3 • 0-07-140881-9 • Hardcover • $26.95TR 


ISBN-13: 978-0-07-176168-0 

ISBN-10/MHID: 0-07-176168-3 



A Dartmouth Tuck School of Business professor’s comprehensive plan for 

entrepreneurial success 

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Entrepreneurship 


ISBN-13: 978-0-07-176079-9 

ISBN-10/MHID: 0-07-176079-2 

$28.00TR ($32.95 CAD) 


FrOM iDEA TO SUCCESS 

The Dartmouth Entrepreneurial network’s Guide for 

Start-Ups 

Gregg Fairbrothers (White River Junction, VT), 

Tessa M. Winter 

in From Idea to Success, one of the world’s most respected authorities 

on entrepreneurship walks entrepreneurs through the entire process 

of launching a new company, product, or service—from business plan 

to business success. readers learn how to refine their ideas, test them 

in the marketplace, further hone their ideas, and secure capital from 

investors. 

• Author’s Extensive Network: Fairbrothers teaches at Dartmouth 

College and founded the Dartmouth Entrepreneurial Network (DEN), 

which has 12 chapters around the country 

• Entrepreneurship Nerve Center: Dartmouth students, faculty, staff, 

and alumnae are repeatedly at the forefront of business innovation— 

from pioneering the foundation of the world’s oil industry, to 

inventing BASiC computer language, to developing classic game and 

toy properties like Twister, Cranium, and nerf 

• Media Connections: Fairbrothers is often interviewed by major 

media outlets about entrepreneurship and was most recently the 

subject of a 2010 Fortune magazine article on the topic 

gregg Fairbrothers (White River Junction, VT) is adjunct professor 

of business administration at Dartmouth’s Tuck School of Business 

and founding director of Dartmouth Entrepreneurial Network (DEN), 

a department in the college that works with students, faculty, 

researchers, and alumni to support entrepreneurial initiatives and 

facilitate integrated efforts toward entrepreneurship education 

and commercial implementation. He has managed and founded oil 

exploration and production companies on three continents. 

Tessa M. Winter (Hanover, NH) is a summa cum laude from 

Dartmouth. 


Monosoff: The Mom Inventors Handbook 

978-0-07-145899-3 • 0-07-145899-9 • Paperback • $18.95TR

24 


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ISBN-13: 978-0-07-176030-0 

ISBN-10/MHID: 0-07-176030-X 


UnDErSTAnDinG ETF OPTiOnS 

Profitable Strategies for Diversified, Low-risk investing 

Kenneth R. Trester (Stateline, NV) 

Proven ways to increase profits while reducing risk in a rapidly growing market 

• Describes how the explosive growth of ETFs has dramatically expanded available 

investment options 

• Offers strategies and tools needed to achieve optimal results within the options market 

• Ideal for any type of market—up, down, and sideways—ETF options are well-suited for 

today’s investor 


Bittman: Options for the Stock Investor 

978-0-07-144304-3 • 0-07-144304-5 • Hardcover • $39.95TR 

inTELLiGEnT COMMODiTy inDEXinG 

A Practical Guide to Profiting From Commodities 

Robert Greer (Laguna Hills, CA), Nic Johnson, Mihir P. Worah 

PIMCO executives explain how to seize the advantage in today’s commodities 

boom 

• Explains the history, evolution, and best practices for using commodities indices to drive 

profits 

• Greer is regarded in the investing world as the inventor of the investable commodity 

index 

• More and more investors are turning to commodities indices as the best alternatives to 

the ever-volatile stock market 


Teweles: The Futures Game 

978-0-07-064757-2 • 0-07-064757-7 • Hardcover • $65.95TR 

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ISBN-13: 978-0-07-176314-1 

ISBN-10/MHID: 0-07-176314-7 


June 

Human Resources & Personnel 

Management 


ISBN-13: 978-0-07-174598-7 

ISBN-10/MHID: 0-07-174598-X 

$135.00IB ($158.95 CAD) 

Professional Business z Access the catalog online at www.mhprofessional.com/ecatalogs z 

S EVEn TH ED i T i O n 

THE HAnDBOOk OF EMPLOyEE BEnEFiTS 

Health and Group Benefits 

Jerry S. Rosenbloom (Broomall, PA) 

The industry standard—updated for an era of dramatic healthcare reform 

• This is the most established, bestselling book in its category 

• New: Covers the vast changes in objectives, costs, and implementation resulting from 

the Obama administration healthcare bill 

• New: Updated information on cost control, domestic partnership policies, and more 

competitive retirement plans 


Berger: The Compensation Handbook 

978-0-07-149675-9 • 0-07-149675-0 • Hardcover • $99.95TR 

Previous ISBNs: 2005 • 978-0-07-144512-2 • 0-07-144512-9 


BEHAViOrAL inVESTMEnT MAnAGEMEnT 

An Efficient Alternative to Modern Portfolio Theory 

Arnaud de Servigny (London, UK), Greg B. Davies 

A Barclays Wealth “dream team” provides wealth managers and investors with a 

breakthrough alternative to Modern Portfolio Theory 

• The authors explain why Modern Portfolio Theory—which relies on investor rationality 

and “efficient” markets—is no longer a viable approach 

• This new approach, called Behavioral Modern Portfolio Theory, addresses the emotional 

realities of investing—making it more practical than the ideology-based Modern 

Portfolio Theory 

• DeServigny is Global Head of Research and Davies is Head of Behavioral Finance at 

Barclays Wealth 


Grinold: Active Portfolio Management 

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978-0-07-024882-3 • 0-07-024882-6 • Hardcover • $85.00TR 



ISBN-13: 978-0-07-174660-1 

ISBN-10/MHID: 0-07-174660-9 

$75.00PT ($87.95 CAD) 100 illustrations 

25

26 z Summer 2011 z McGraw-Hill z 

How to set prices for the greatest profits 

June 

Small Business/Entrepreneurship 


ISBN-13: 978-1-59-918400-5 

ISBN-10/MHID: 1-59-918400-1 

$17.95TR ($20.95 CAD) 


• National Print Advertising: 

Entrepreneur magazine 


• Tie-in with Authors Speaking 

Engagements and Events 

Entrepreneur Press 

nO B.S. PriCE STrATEGy 

The Ultimate no Holds Barred, kick Butt, Take no Prisoners 

Guide to Profits, Power, and Prosperity 

Dan S. Kennedy (Phoenix, AZ), Jason Marrs 

kennedy and Marrs empower small business owners to take control of 

their profits by taking charge of the source: their price. Entrepreneurs 

are dared to re-examine their every belief about pricing and take a 

more creative, bold approach using price to their extreme advantage— 

allowing them to be as profitable as possible. 

• This book will appeal to Kennedy’s more than one million followers, 

plus many other business owners and entrepreneurs 

• Kennedy and Marrs disclose little-known revelations about the power 

of pricing, including the nine ultimate price and fee failures, the 

trick behind discounting without devaluing, the five price-related 

propositions to be concerned with, the million-dollar secret behind 

“FrEE”, and how to win price wars with competitors 

• Includes access to price strategy support tools at 

simplepricingsystem.com 

Dan S. Kennedy (Phoenix, AZ) is a strategic advisor, marketing 

consultant, and coach with a cadre of private clients ranging from 

exceptionally ambitious entrepreneurs to the CEOs of companies as 

large as $1.5 billion. 

Jason Marrs (Ossining, NY) is CEO of Strategic Pricing Center, inc., 

and an intense innovator and pricing/marketing strategist who coaches 

entrepreneurs and professionals in overcoming price reluctance and 

resistance. 

Also by Dan S. Kennedy: 

No B.S. Marketing to the Affluent 

978-1-59-918181-3 • 1-59-918181-9 • Paperback • $17.95TR 

No B.S. Sales Success in the New Economy 

978-1-59-918357-2 • 1-59-918357-9 • Paperback • $15.95TR

June 



ISBN-13: 978-1-59-918414-2 

ISBN-10/MHID: 1-59-918414-1 

$19.95TR ($23.95 CAD) 

Entrepreneur Press z Access the catalog online at www.mhprofessional.com/ecatalogs z 

STArT yOUr OWn FOOD TrUCk BUSinESS 

Cart, Trailer, kiosk, Standard and Gourmet Trucks, Mobile Catering 

and Bustaurant 

Entrepreneur Press (Irvine, CA), Rich Mintzer 

Uncovers the startup ins and outs of today’s hottest and most affordable 

business trend—mobile food! 

• Covers multiple food-truck businesses: cart, trailer, kiosk, standard and gourmet trucks, 

mobile catering, and bustaurants 

• Includes recipes from food truck owners 

• Provides sample business plans from practicing food- and catering-truck entrepreneurs 

• Includes detailed list of food business organizations, associations, and other resources 

Related Entrepreneur Press Title: 

Lynn: Start Your Own Restaurant Business and More, Third Edition 

978-1-59-918353-4 • 1-59-918353-6 • Paperback • $19.95TR 

T H irD EDi T i O n 

STArT yOUr OWn EVEnT PLAnninG BUSinESS 

Entrepreneur Press (Irvine, CA), Cheryl Kimball 

Everything entrepreneurs need to know to make their event business 

concept a reality 

• New to this Edition: online marketing section, social media chapters, interviews with 

practicing entrepreneurs, resources, trends, and statistics 

• Covers Niche Markets: covers commercial events, political events, civic events, social 

events, and personal events 

• Previous edition sold 7,714 

Related Entrepreneur Press Title: 

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Shelton: Start Your Own Bar and Club, Third Edition 


978-1-59-918349-7 • 1-59-918349-8 • Paperback • $17.95TR 


ISBN-13: 978-1-59-918415-9 

ISBN-10/MHID: 1-59-918415-X 

$19.95TR Previous ISBNs: 2007 • 978-1-59-918127-1 • 1-59-918127-4 

27

28 z Summer 2011 z McGraw-Hill z Entrepreneur Press 

A common-sense look at the new reality of finding money 

July 

Small Business/Finance 


ISBN-13: 978-1-59-918394-7 

ISBN-10/MHID: 1-59-918394-3 

$21.95TR ($25.95 CAD) 


• National Print Advertising: 

Entrepreneur magazine 


• Tie-in with Author Speaking 

Engagements and Events 

FinDinG MOnEy 

The new rules for Small Business Financing 

George T. Solomon (Alexandria, VA), Jeffrey Cornwall 

The changes in lending practices that have resulted from the economic 

collapse have made finding small business funds more challenging than 

ever. Startup and growing entrepreneurs are up against conservative 

bankers, cautious investors, limited government grants, and the 

struggle to pull from their own pockets. 

Dedicated experts George Solomon and Jeff Cornwall bring small 

business funding into focus, zeroing in on the best strategies for 

securing small business cash now. 

• Covers strategies for securing financing in the face of 

post-recession challenges 

• Includes a detailed look at what investors and bankers look for 

• Covers the ins and outs of SBA-backed loans 

• Includes the four rules of bootstrapping 

• Includes worksheets, checklists, and templates to illustrate concepts 

Dr. george T. Solomon (Alexandria, VA) is the Director for the 

Center for Entrepreneurial Excellence (CFEE) and Associate Professor of 

Management at The George Washington University School of Business. 

Dr. Jeff Cornwall (Franklin, TN) is publisher of The Entrepreneurial 

Mind, one of the most popular nationally syndicated small business 

blogs, which was named “Best of the Web” by Forbes. Cornwell is part 

of the Forbes blog network. 

Related Entrepreneur Press Titles: 

Entrepreneur Media: Start Your Own Business, Fifth Edition 

978-1-599183-879 • 1-599183-870 • Paperback • $24.95TR 

Bangs: Business Plans Made Easy, Third Edition 

978-1-93-253170-1 • 1-93-253170-X • Paperback • $19.95TR

Entrepreneur Press z Access the catalog online at www.mhprofessional.com/ecatalogs z 

B ESTSELLinG BOOk S F r OM EnT r EPr E n EUr PrESS 

LESOnSky: STArT yOUr OWn BUSinESS, 

FiFTH EDiTiOn 

978-1-59-918387-9 • 1-59-918387-0 • $24.95TR 

Lynn: STArT yOUr OWn rESTAUrAnT, 

THirD EDiTiOn 

978-1-59-918353-4 • 1-59-918353-6 • $19.95TR 

kEnnEDy: nO B.S. TiME MAnAGEMEnT 

978-1-93-215685-0 • 1-93-215685-2 • $9.95TR 

kEnnEDy: nO B.S. SALES SUCCESS 

978-1-93-215689-8 • 1-93-215689-5 • $9.95TR 

kEnnEDy: nO B.S. DirECT MArkETinG 

978-1-93-253157-2 • 1-93-253157-2 • $12.95TR 

kEnnEDy: nO B.S. WEALTH ATTrACTiOn 

978-1-93-253167-1 • 1-93-253167-X • $12.95TR 

MArSHALL & TODD: ULTiMATE GUiDE TO GOOGLE 

ADWOrDS, SECOnD EDiTiOn 

978-1-59-918360-2 • 1-59-918360-9 • $24.95TR 

kEnnEDy: nO B.S. BUSinESS SUCCESS 

978-1-93-253110-7 • 1-59-918030-8 • $8.95TR 

ArDEn: STArT yOUr OWn EBUSinESS, 

SECOnD EDiTiOn 

978-1-59-918192-9 • 1-59-918192-4 • $17.95TR 

PETErS: STArT yOUr OWn WEDDinG COnSULTAnT 

BUSinESS, SECOnD EDiTiOn 

978-1-59-918102-8 • 1-59-918102-9 • $17.95TR 

LEVinSOn & LAUTEnSLAGEr: GUErriLLA MArkETinG in 

30 DAyS, SECOnD EDiTiOn 

978-1-59-918266-7 • 1-59-918266-1 • $21.95TR 

DAViS: STArT yOUr OWn CLOTHinG STOrE AnD MOrE, 


978-1-59-918125-7 • 1-59-918125-8 • $17.95TR 

SAnDLin: STArT yOUr OWn LAWn CArE Or 

LAnDSCAPinG BUSinESS, SECOnD EDiTiOn 

978-1-59-918089-2 • 1-59-918089-8 • $17.95TR 

MOrAn: STArT yOUr OWn rETAiL BUSinESS AnD MOrE, 


978-1-59-918087-8 • 1-59-918087-1 • $17.95TR 

SAnDLin: STArT yOUr OWn HAir SALOn AnD DAy SPA, 


978-1-59-918346-6 • 1-59-918346-3 • $17.95TR 

SiLVEr & OLiC: MOOnLiGHTinG On THE inTErnET 

978-1-59-918157-8 • 1-59-918157-6 • $21.95TR 

PETErS: STArT yOUr OWn EVEnT PLAnninG BUSinESS, 


978-1-59-918127-1 • 1-59-918127-4 • $17.95TR 

DOrSEy: STArT yOUr OWn MEDiCAL CLAiMS BiLLinG 

SErViCE, SECOnD EDiTiOn 

978-1-59-918150-9 • 1-59-918150-9 • $17.95TR 

DiSMOrE: STArT yOUr OWn PErSOnAL COnCiErGE 

SErViCE, SECOnD EDiTiOn 

978-1-59-918109-7 • 1-59-918109-6 • $17.95TR 

kEnnEDy: nO B.S. MArkETinG TO THE AFFLUEnT 

978-1-59-918181-3 • 1-59-918181-9 • $17.95TR 

kEnnEDy: nO B.S. MArkETinG rUTHLESS MAnAGEMEnT 

OF PEOPLE AnD PrOFiTS 

978-1-59-918165-3 • 1-59-918165-7 • $14.95TR 

kEUP: FrAnCHiSE BiBLE, SiXTH EDiTiOn 

978-1-59-918098-4 • 1-59-918098-7 • $22.95TR 

kEnnEDy, GLAzEr & SkrOB: THE OFFiCiAL 

GET riCH GUiDE TO inFOrMATiOn MArkETinG 

978-1-59-918140-0 • 1-59-918140-1 • $24.95TR 

STEPHEnSOn: ULTiMATE SMALL BUSinESS MArkETinG 

GUiDE 

978-1-59-918037-3 • 1-59-918037-5 • $24.95TR 

riCH: DirTy LiTTLE SECrETS: WHAT THE CrEDiT BUrEAUS 

WOn’T TELL yOU 

978-1-59-918014-4 • 1-59-918014-6 • $12.95TR 

29


The operator’s manual that should come with every boater’s GPS receiver 

or chartplotter 

July 

Sports & Recreation/Boating 


ISBN-13: 978-0-07-171399-3 

ISBN-10/MHID: 0-07-171399-9 

$20.00TR ($23.95 CAD) 

Previous ISBNs: 2003 

978-0-07-141075-5 • 0-07-141075-9 

Full-color throughout; more than 300 illustrations 

Second edition 

GPS for MarinerS 

Robert J. Sweet (East Falmouth, MA) 

Since the first edition of GPS for Mariners, GPS has achieved almost 

universal acceptance. no one needs to be told in detail how the system 

works or why it is reliable anymore. Boaters today accept GPS as the 

ultimate navigation tool—they just want to know how to use it. the 

second edition of GPS for Mariners has much less GPS tech-talk and 

theory and more instead on getting the most out of today’s more 

advanced and powerful units. 

• First edition sold more than 35,000 copies. 

• Contains brand-new content on the features and capabilities 

of new GPS receivers and chart plotters. 

• Color screen shots of the displays take the mystery out of 

interpretation. 

• Readers will become informed GPS buyers as well as informed 

GPS users. 

• Explains the ins and outs of navigation software . 

• Shows how to interface GPS with a PC, radar, or autopilot. 

Robert J. Sweet (East Falmouth, MA) is the national educational 

officer for the U.S. Power Squadrons, america’s largest membership 

boating educator. With more than 30 years’ boating experience, 

Bob is rated Senior navigator, the U.S. Power Squadrons’ highest grade. 


Sweet: The Weekend Navigator 

978-0-07-143035-7 • 0-07-143035-0 • Paperback • $22.95TR 

Calder: How to Read a Nautical Chart 

978-0-07-137615-0 • 0-07-137615-1 • Paperback • $18.95TR

Teach Yourself 

May 

Access the catalog online at www.mhprofessional.com/ecatalogs z 

New Teach Yourself titles for Summer 2011—more books and more 

subjects to help readers improve their lives 

UndERStAnd PhySicS 

Jim Breithaupt (London, England) 

Science/Physics • Paperback • 5 × 7I • 240 pp 

978-0-07-176868-9 • 0-07-176868-8 • $15.00TR ($17.95 CAD) 


UndERStAnd StAtiSticS 

Alan Graham (London, England) 

Mathematics/Probability & Statistics 

Paperback • 5 × 7I • 320 pp 

978-0-07-176867-2 • 0-07-176867-X • $15.00TR ($17.95 CAD) 

Previous ISBNs: 2008 • 978-0-07-158305-3 • 0-07-158305-X 


MARx—thE KEy idEAS 

Gill Hands (London, England) 

Political Science/Reference • Paperback • 5 × 7I • 192 pp 

978-0-07-176865-8 • 0-07-176865-3 • $15.00TR ($17.95 CAD) 



hindUiSM—An intRodUction 

Owen Cole (Chichester, England) and Hemant Kanitkar 

Religion/Hinduism • Paperback • 5 × 7I • 254 pp 

978-0-07-176985-3 • 0-07-176985-4 • $15.00TR ($17.95 CAD) 


Rights: Restricted 

UndERStAnd contEMPoRARy ARt 

Grant Pooke (Canterbury, England) and Graham Whitham 

Art/History/Contemporary • Paperback • 5 × 7I • 224 pp 

978-0-07-163691-9 • 0-07-163691-9 • $15.00TR ($17.95 CAD) 


GEt StARtEd on yoUR MAc 

Rod Lawton (Somerset, England) 

Computers • Paperback • 5 × 7I • 256 pp 

978-0-07-166511-7 • 0-07-166511-0 • $15.00TR ($17.95 CAD) 


GEt StARtEd in ExcEl 

Moira Stephen (Edinburgh, England) 

Computers/Spreadsheets • Paperback • 5 × 7I • 288 pp 

978-0-07-176981-5 • 0-07-176981-1 • $15.00TR ($17.95 CAD) 

EASy Pc cARE 

Anthony Price (London, England) 

Computers/Hardware • Paperback • 5 × 7I • 224 pp 

978-0-07-176956-3 • 0-07-176956-0 • $15.00TR ($17.95 CAD) 


iMPRovE yoUR coPywRitinG 

J. Jonathan Gabay (London, England) 

Reference/Writing Skills • Paperback • 5 × 7I • 336 pp 

978-0-07-176984-6 • 0-07-176984-6 • $15.00TR ($17.95 CAD) 


31

32 z Summer 2011 z McGraw-Hill z Teach Yourself 

May 

BE A MAStER At Go 

Charles Matthews (Cambridge, England) 

Games/Reference • Paperback • 5 × 7I • 240 pp 

978-0-07-176165-9 • 0-07-176165-9 • $15.00TR ($17.95 CAD) 

lEARn to PlAy cRicKEt 

Mark Butcher (London, England) 

Sports & Recreation/Cricket • Paperback • 5 × 7I • 224 pp 

978-0-07-176957-0 • 0-07-176957-9 • $15.00TR ($17.95 CAD) 

BE A GREAt FliRt, SEcond Edition 

Sam van Rood (London, England) 

Self-Help • Paperback • 5 × 7I • 176 pp • Book & Audio CD 

978-0-07-176953-2 • 0-07-176953-6 • $22.95TR ($26.95 CAD) 


PRESEnt with iMPAct And conFidEncE 

Amanda Vickers (London, England), Steve Bavister 

Business Communication • Paperback • 5 × 7I • 256 pp 

978-0-07-176952-5 • 0-07-176952-8 • $15.00TR ($17.95 CAD) 

MAKE A GREAt SPEEch 

Jackie Arnold (London, England) 

Self-Help • Paperback • 5 × 7I • 208 pp 

978-0-07-176983-9 • 0-07-176983-8 • $15.00TR ($17.95 CAD) 

BE MoRE ASSERtivE 

Suzie Hayman (London, England) 


978-0-07-176958-7 • 0-07-176958-7 • $15.00TR ($17.95 CAD) 


BooSt yoUR vitAlity with AyURvEdA 

Sarah Lie (London, England) 

Body, Mind & Spirit/Healing • Paperback • 5 × 7I • 224 pp 

978-0-07-176866-5 • 0-07-176866-1 • $15.00TR ($17.95 CAD) 



chAnGE yoUR liFE with EMotionAl intElliGEncE 

Christine Wilding (London, England) 

Body, Mind & Spirit • Paperback • 5 × 7I • 256 pp 

978-0-07-174016-6 • 0-07-174016-3 • $15.00TR ($17.95 CAD) 


MAnAGE yoUR StRESS FoR A hAPPiER liFE 

Terry Looker (London, England), Olga Gregson 


978-0-07-176954-9 • 0-07-176954-4 • $15.00TR ($17.95 CAD) 

BE A hAPPiER PAREnt with nlP 

Judy Bartkowiak (London, England) 

Parenting • Paperback • 5 × 7I • 256 pp 

978-0-07-176955-6 • 0-07-176955-2 • $15.00TR ($17.95 CAD) 

BRAin tRAininG FoR BABiES 

Fergus Lowe (Bangor, Wales) and Brigid Lowe 

Family & Relationships • Paperback • 5 × 7I • 224 pp 

978-0-07-176980-8 • 0-07-176980-3 • $15.00TR ($17.95 CAD) 

nUMBER-tRAininG yoUR BRAin 

Jonathan Hancock (London, England) and Jon Chapman 

Games • Paperback • 5 × 7I • 224 pp 

978-0-07-176959-4 • 0-07-176959-5 • $15.00TR ($17.95 CAD)

a ugust 

RAiSE A conFidEnt child 

Hilary Pereira (London, England) 

Child Development • Paperback • 5 × 7I • 224 pp 

978-0-07-176946-4 • 0-07-176946-3 • $15.00TR ($17.95 CAD) 

BE A GREAt SinGlE PAREnt 

Suzie Hayman (London, England) 

Family & Relationships • Paperback • 5 × 7I • 192 pp 

978-0-07-176986-0 • 0-07-176986-2 • $15.00TR ($17.95 CAD) 

PERSUAdE AnyonE with nlP 

Alice Muir (London, England) 


978-0-07-176977-8 • 0-07-176977-3 • $15.00TR ($17.95 CAD) 

RElAx And Unwind with yoGA, SEcond Edition 

Swami Saradananda (London, England) 

Health & Fitness/Yoga • Paperback • 5 × 7I • 224 pp 

978-0-07-176978-5 • 0-07-176978-1 • $15.00TR ($17.95 CAD) 




Teach Yourself z Access the catalog online at www.mhprofessional.com/ecatalogs z 

BE yoUR own cBt thERAPiSt 

Windy Dryden (London, England) 

Psychology • Paperback • 5 × 7I • 224 pp 

978-0-07-176979-2 • 0-07-176979-X • $15.00TR ($17.95 CAD) 

UndERStAnd ScottiSh hiStoRy 

David Allan (St. Andrews, Scotland) 

History/Great Britain • Paperback • 5 × 7I • 288 pp 

978-0-07-176944-0 • 0-07-176944-7 • $15.00TR ($17.95 CAD) 

UndERStAnd hUMAn RiGhtS 

Claire de Than (London, England) and Heidi Smith 

Political Science • Paperback • 5 × 7I • 224 pp 

978-0-07-176948-8 • 0-07-176948-X • $15.00TR ($17.95 CAD) 

UndERStAnd PoStModERniSM 

Glenn Ward (Bristol, England) 

Philosophy • Paperback • 5 × 7I • 208 pp 

978-0-07-176982-2 • 0-07-176982-X • $15.00TR ($17.95 CAD) 


33

34 z Summer 2011 z McGraw-Hill z Demystified 

StatiStical ProceSS 

control deMyStified 

Paul A. Keller (Tucson, AZ) 

June 

Quality Control/Statistics 


ISBN-13: 978-0-07-174249-8 

ISBN-10/MHID: 0-07-174249-2 

$25.00TR ($28.95 CAD) 



StatiSticS deMyStified 

Stan Gibilisco (Deadwood, SD) 

a pril 

Mathematics/Probability & Statistics/General 


ISBN-13: 978-0-07-175133-9 

ISBN-10/MHID: 0-07-175133-5 

$20.00TR ($23.95 CAD) 


978-0-07-143118-7 • 0-07-143118-7 


DeMYSTiFieD® Series 

PhiloSoPhy deMyStified 

Robert Arp (McLean, VA) and Jamie Carlin Watson 

May 

Philosophy/General 


ISBN-13: 978-0-07-171766-3 

ISBN-10/MHID: 0-07-171766-8 

$25.00TR ($28.95 CAD) 



cheMiStry deMyStified 

Linda Williams (Little Rock, AR) 

May 

Science/Chemistry/General 


ISBN-13: 978-0-07-175130-8 

ISBN-10/MHID: 0-07-175130-0 

$20.00TR ($23.95 CAD) 


978-0-07-141011-3 • 0-07-141011-2 


More than 

1.8 million 

books sold!


GeoMetry deMyStified 


May 

Mathematics/Geometry/General 


ISBN-13: 978-0-07-175626-6 

ISBN-10/MHID: 0-07-175626-4 

$20.00TR ($23.95 CAD) 


978-0-07-141650-4 • 0-07-141650-1 

Demystified z Access the catalog online at www.mhprofessional.com/ecatalogs z 

Hard Stuff Made Easy 

Sat deMyStified 

Alexandra Mayzler (New York, NY) and Joseph Daniele 

May 

Study Aids/SAT 


ISBN-13: 978-0-07-175295-4 

ISBN-10/MHID: 0-07-175295-1 

$20.00TR ($23.95 CAD) 



MicroBioloGy deMyStified 

Tom Betsy (Hillsdale, NJ) and James Keogh 

July 

Science/Life Sciences/Biology/Microbiology 


ISBN-13: 978-0-07-176109-3 

ISBN-10/MHID: 0-07-176109-8 

$22.00TR ($25.95 CAD) 


978-0-07-144650-1 • 0-07-144650-8 


ethicS deMyStified 

Micah Newman (Fort Worth, TX) 

a ugust 

Philosophy/General 


ISBN-13: 978-0-07-176275-5 

ISBN-10/MHID: 0-07-176275-2 

$22.00TR ($25.95 CAD) 

35


June 



ISBN-13: 978-0-07-176409-4 

ISBN-10/MHID: 0-07-176409-7 

$20.00TP ($25.00 CAD) 


978-0-07-174094-4 • 0-07-174094-5 


Book w/ CD-ROM 

ISBN-13: 978-0-07-176410-0 

ISBN-10/MHID: 0-07-176410-0 

$33.00TP ($42.00 CAD) 


978-0-07-174098-2 • 0-07-174098-8 

Test Prep and Review 

For the 1.5 million students who take the exam each year, McGraw-hill’s SAt has 

first-rate instruction and full-length practice tests in the book, on CD, and online! 

McGRaW-Hill’S SaT, 2012 EdiTion 

Christopher Black (Greenwich, CT) and Mark Anestis 

McGraw-Hill’s SAT is the student’s best choice for preparing for this 

difficult exam. The guide teaches critical thinking skills designed to help 

students solve any Sat problem. and it provides test-taking practice 

with questions just like those on the real Sat. 

• Four complete practice tests in the book 

• Two more interactive practice tests online 

• Four more practice tests on Cd-RoM 

• Eight-page Welcome section including “How to Use This Book,” 

“SaT Study Plan,” “Getting the Most from the online Tests,” 

and more 

• d etailed 10-week study plan 

• Pull-out “Smart Cards” for easy subject review 

christopher Black (Greenwich, ct) is the founder of college hill 

coaching. 

Mark Anestis (Middletown, ct) is an exam tutor and the author 

of 5 Steps to a 5: AP Biology. 


Postman and Postman: McGraw-Hill’s Conquering SAT Math, 

Second Edition 

978-0-07-174892-6 • 0-07-174892-X • Paperback • $17.00TP 

Black and Anestis: McGraw-Hill’s 12 SAT Practice Tests with PSAT, 

Second Edition 

978-0-07-158317-6 • 0-07-158317-3 • Paperback • $19.95TP

Test Prep and Review z Access the catalog online at www.mhprofessional.com/ecatalogs z 

McGRaW-Hill’S aCT, 2012 EdiTion 

Steven W. Dulan (East Lansing, MI) 

New features and test-taking practice online to help the 1.4 million students 

conquer the ACT! 

• McGraw-Hill’s ACT is revised and improved for the 2012 edition, giving students more 

of an edge for when they tackle the exam. it provides sample exams designed to match 

the real act in degree of difficulty, as well as classroom-tested tips and strategies for 

mastering every question type 

• includes two complete interactive practice tests online in addition to the four tests in the 

book, an eight-page Welcome section on “How to Use This Book,” “aCT Study Plan,” 

“Getting the Most from the online Tests,” and more. 

• 8-week aCT Training Schedule—plus Emergency Plan in case the test is only days away 

June 

Study Aids/ACT • Paperback • 8H × 10M • 576 pp • 145 illustrations 

978-0-07-176358-5 • 0-07-176358-9 • $20.00TP ($25.00 CAD) 



978-0-07-176357-8 • 0-07-176357-0 • $33.00TP ($42.00 CAD) 


McGRaW-Hill’S lSaT, 2012 EdiTion 

Curvebreakers (Cambridge, MA) 

Our popular guide is packed with new features for the more than 165,000 

LSAT takers 

• Two complete interactive practice tests online and four in the book 

• n EW features in each teaching section: “Most likely to Be on the Test” lists and 

“Have You learned Everything You need to Know” quizzes 

• Eight-Welcome section on “How to Use This Book,” “lSaT Study Plan,” and more 

• Complete coverage of the components of a logical argument and common logic flaws 

June 

Study Aids/LSAT • Paperback • 8H × 10M • 464 pp 

978-0-07-176350-9 • 0-07-176350-3 • $21.00TP ($24.95 CAD) 



978-0-07-176354-7 • 0-07-176354-6 • $37.00TP ($43.95 CAD) 


37

38 z Summer 2011 z McGraw-Hill z Test Prep and Review 

5 STEPS T o a 5 

AP students are only steps away from their dream scores! 

• Review material updated and geared to the most recent tests 

• Practice aP exams in each book. interactive practice aP exams on Cd-RoMs 

• More than 500,000 5 Steps to a 5 books sold 

June 

Study Aids/Advanced Placement • Paperback • 8H × 10M • 272-432 pp 

5 StEPS to A 5 AP US hiStoRy, 2012-2013 Edition 

Stephen Armstrong (Windsor, CT) 

978-0-07-175213-8 • 0-07-175213-7 • $18.95TP ($21.95 CAD) 



Book w/ CD-ROM: 

978-0-07-175217-6 • 0-07-175217-X • $27.95TP ($32.95 CAD) 


5 StEPS to A 5 AP EnGliSh litERAtURE, 

2012-2013 Edition 

Barbara Murphy (Sea Cliff, NY) and Estelle M. Rankin 

978-0-07-175174-2 • 0-07-175174-2 • $18.95TP ($21.95 CAD) 



978-0-07-175178-0 • 0-07-175178-5 • $27.95TP ($32.95 CAD) 


5 StEPS to A 5 AP PSycholoGy, 2012-2013 Edition 

Laura L. Maitland (Commack, NY) 

978-0-07-175186-5 • 0-07-175186-6 • $18.95TP ($21.95 CAD) 




978-0-07-175190-2 • 0-07-175190-4 • $27.95TP ($32.95 CAD) 


5 StEPS to A 5 AP MicRoEconoMicS/ 

MAcRoEconoMicS, 2012-2013 Edition 

Eric Dodge (Madison, IN) 

978-0-07-175122-3 • 0-07-175122-X • $18.95TP ($21.95 CAD) 




978-0-07-175126-1 • 0-07-175126-2 • $27.95TP ($32.95 CAD) 


5 StEPS to A 5 AP BioloGy, 2012-2013 Edition 

Mark Anestis (Middletown, CT) 

978-0-07-175179-7 • 0-07-175179-3 • $18.95TP ($21.95 CAD) 




978-0-07-175183-4 • 0-07-175183-1 • $27.95TP ($32.95 CAD) 


5 StEPS to A 5 AP woRld hiStoRy, 

2012-2013 Edition 

Peggy Martin (Del Rio, TX) 

978-0-07-175097-4 • 0-07-175097-5 • $18.95TP ($21.95 CAD) 



5 StEPS to A 5 AP chEMiStRy, 2012-2013 Edition 

Richard H. Langley (Nacodoches, TX) and John T. Moore 

978-0-07-175168-1 • 0-07-175168-8 • $18.95TP ($21.95 CAD) 



5 StEPS to A 5 AP EnGliSh lAnGUAGE, 

2012-2013 Edition 

Estelle M. Rankin (Amityville, NY) and Barbara Murphy 

978-0-07-175154-4 • 0-07-175154-8 • $18.95TP ($21.95 CAD) 



978-0-07-175158-2 • 0-07-175158-0 • $27.95TP ($32.95 CAD) 

Previous ISBNs: 2010 • 978-0-07-170219-5 • 0-07-170219-9


June 

Study Aids/Advanced Placement • Paperback • 8H × 10M • 272-432 pp 

5 StEPS to A 5 AP US GovERnMEnt And PoliticS, 

2012-2013 Edition 

Pamela K. Lamb (Del Rio, TX) 

978-0-07-175163-6 • 0-07-175163-7 • $18.95TP ($21.95 CAD) 



978-0-07-175167-4 • 0-07-175167-X • $27.95TP ($32.95 CAD) 


5 StEPS to A 5 AP cAlcUlUS AB & Bc, 

2012-2013 Edition 

William Ma (Syosset, NY) 

978-0-07-175172-8 • 0-07-175172-6 • $18.95TP ($21.95 CAD) 



5 StEPS to A 5 AP PhySicS B&c, 2012-2013 Edition 

Greg Jacobs (Woodberry Forest, VA) and Joshua Schulman 

978-0-07-175120-9 • 0-07-175120-3 • $18.95TP ($21.95 CAD) 



5 StEPS to A 5 AP StAtiSticS, 2012-2013 Edition 

Duane C. Hinders (Mountain View, CA) 

978-0-07-175118-6 • 0-07-175118-1 • $18.95TP ($21.95 CAD) 



5 StEPS to A 5 AP EnviRonMEntAl SciEncE, 

2012-2013 Edition 

Linda D. Williams (Little Rock, AR) 

978-0-07-175199-5 • 0-07-175199-8 • $18.95TP ($21.95 CAD) 



5 StEPS to A 5 AP EURoPEAn hiStoRy, 

2012-2013 Edition 

Jeffrey Brautigam (Hanover, IN) 

978-0-07-175160-5 • 0-07-175160-2 • $18.95TP ($21.95 CAD) 


5 StEPS to A 5 AP SPAniSh lAnGUAGE 

with MP3 diSK, 2012-2013 Edition 

Dennis LaVoie (Fairport, NY) 

978-0-07-175231-2 • 0-07-175231-5 • $26.95TP ($31.95 CAD) 


5 StEPS to A 5 AP hUMAn GEoGRAPhy, 

2012-2013 Edition 

Carol Ann Gillespie (Cranberry Township, PA) 

978-0-07-175204-6 • 0-07-175204-8 • $18.95TP ($21.95 CAD) 


5 StEPS to A 5 wRitinG thE AP EnGliSh ESSAy, 

2012-2013 Edition 

Barbara Murphy (Sea Cliff, NY) and Estelle M. Rankin 

978-0-07-176054-6 • 0-07-176054-7 • $18.95TP ($21.95 CAD) 


39

40 z Summer 2011 z McGraw-Hill z Test Prep and Review 

An easy but effective way for students to increase their verbal scores! 

• Each box features 500 key words, in alphabetical order, selected by test prep experts to help students achieve their maximum verbal 

score on their specific exam 

• o ne term per card for the student’s convenience in putting the words in the desired order and removing terms from the pile once 

they are learned 

• There are more than 1.5 million SaT takers and 530,000 GRE test-takers per year 

McGraw-hill’S Sat 

VocaBUlary flaShcardS 

Christopher Black (Greenwich, CT) and Mark Anestis 

June 


Box • 3 × 5 (8 cm × 13 cm) • 504 cards 

ISBN-13: 978-0-07-176641-8 

ISBN-10/MHID: 0-07-176641-3 

$17.00TP ($19.95 CAD) 

M c Graw-h ill’S VocaBUlary f laS hcardS 

McGraw-hill’S Gre 

VocaBUlary flaShcardS 

Steven W. Dulan (East Lansing, MI) 

June 

Study Aids/GRE 

Box • 3 × 5 (8 cm × 13 cm) • 504 cards 

ISBN-13: 978-0-07-176640-1 

ISBN-10/MHID: 0-07-176640-5 

$19.00TP ($18.95 CAD)

Practice 

Makes 

Perfect 


Bestselling workbook series now brings its approach to science! 

• Practice Makes Perfect has sales of 1,000,000 copies in the language category. 

• dozens of exercises with answers in each book. 

• numerous examples illustrate each critical point. 

• The perfect complement to any introductory science course. 

PRaCTiCE MaKES PERFECT: BioloGY 

Nichole Vivion (New York, NY) 

June 

Science/Life Sciences/Biology • Paperback • 8H × 10M • 224 pp 

ISBN-13: 978-0-07-174551-2 • ISBN-10/MHID: 0-07-174551-3 • $13.00TR ($14.95 CAD) 


PRaCTiCE MaKES PERFECT: PHYSiCS 

Connie J. Wells (Kansas City, MO) 

June 

Science/Physics • Paperback • 8H × 10M • 224 pp 



PRaCTiCE MaKES PERFECT: CHEMiSTRY 

Marian DeWane (Boise, ID) and Heather Hattori 

June 

Science/Chemistry • Paperback • 8H × 10M • 208 pp 



41


Practice 

Makes 

Perfect 

niSSEnBERG: CoMPlETE SPaniSH GRaMMaR 

978-0-07-142270-3 • 0-07-142270-6 • $12.95TR 

RiCHMond: SPaniSH VERB TEnSES, SECond EdiTion 

978-0-07-163930-9 • 0-07-163930-6 • $11.95TR 

RiCHMond: BaSiC SPaniSH 

978-0-07-145805-4 • 0-07-145805-0 • $10.95TR 

SWiCK: EnGliSH GRaMMaR FoR ESl lEaRnERS 

978-0-07-144132-2 • 0-07-144132-8 • $12.00TR 

niSSEnBERG: SPaniSH SEnTEnCE BUildER 

978-0-07-160039-2 • 0-07-160039-6 • $11.95TR 

World Language 

Bestselling titles in the workbook series that has dominated the 

language shelf for more than a decade 

fifteen years ago author dorothy richmond developed the Practice Makes Perfect 

method: extensive exercises that provide learners with all the practice they need for 

mastery of a subject that first book, Practice Makes Perfect: Spanish Verb Tenses sold 

more than 400,000 copies. 

laCHanCE: BaSiC EnGliSH 

978-0-07-159762-3 • 0-07-159762-X • $10.95TR 

RiCHMond: SPaniSH PRonoUnS and PREPoSiTionS, 


978-0-07-173917-7 • 0-07-173917-3 • $12.95TR 

GRaY: EnGliSH VERBS 

978-0-07-142646-6 • 0-07-142646-9 • $11.95TR 

danESi: CoMPlETE iTalian GRaMMaR 

978-0-07-160367-6 • 0-07-160367-0 • $12.95TR 

SWiCK: GERMan SEnTEnCE BUildER 

978-0-07-159962-7 • 0-07-159962-2 • $12.95TR

Practice 

Makes 

Perfect 

VoGT: SPaniSH PaST-TEnSE VERBS UP CloSE 

978-0-07-149226-3 • 0-07-149226-7 • $11.95TR 

KURBEGoV: FREnCH SEnTEnCE BUildER 

978-0-07-160037-8 • 0-07-160037-X • $11.95TR 

liVEaBC: BEGinninG CHinESE WiTH Cd-RoM, 

interactiVe edition 

978-0-07-160412-3 • 0-07-160412-X • $24.95TR 

SWiCK: EnGliSH SEnTEnCE BUildER 

978-0-07-159960-3 • 0-07-159960-6 • $11.95TR 

nanni-TaTE: iTalian VERB TEnSES 

978-0-07-145138-3 • 0-07-145138-2 • $11.95TR 

World Language z Access the catalog online at www.mhprofessional.com/ecatalogs z 43 

More than 1 million books sold in the Practice Makes Perfect 

line of titles! 

Since the first Practice Makes Perfect book, millions of language students have come to 

trust the series to learn the ins and outs of Spanish, french, German, italian, chinese, 

english as a Second language and latin. and now Practice Makes Perfect has branched 

into other areas such as math and science. no matter the language or subject, the 

method for success is the same: practice, practice, practice! 

SWiCK: EnGliSH PRonoUnS and PREPoSiTionS 

978-0-07-144775-1 • 0-07-144775-X • $11.95TR 

HEnSCHEl: GERMan VERB TEnSES 

978-0-07-145137-6 • 0-07-145137-4 • $12.95TR 

GoBETTi: iTalian PRonoUnS and PREPoSiTionS 

978-0-07-145393-6 • 0-07-145393-8 • $12.95TR 

VoGT: SPaniSH iRREGUlaR VERBS UP CloSE 

978-0-07-171808-0 • 0-07-171808-7 • $13.00TR 

lESTER: adVanCEd EnGliSH GRaMMaR FoR ESl 

learnerS 

978-0-07-159879-8 • 0-07-159879-0 • $15.00TR



PRaCTiCE MaKES PERFECT: 

coMPlete SPaniSh GraMMar 

Gilda Nissenberg (Miami, FL) 

The bestselling workbook of Spanish grammar contains new exercises and is 

supported by free online audio recordings of all the answers. 

• 26 units covers all aspects of Spanish grammar, from all the key verb tenses to nouns, 

adjectives, pronouns, prepositions and numbers 

• Clear grammar explanations include comparisons with English grammar followed by 

practical examples 

• Free online audio recordings of all the answers in McGraw-Hill’s unique “Study Player” 

format 


June 

Yates: Beginning Spanish for the Utterly Confused, Second Edition 

Foreign Language Study/Spanish 978-0-07-173963-4 • 0-07-173963-7 • Paperback • $19.95TR 


ISBN-13: 978-0-07-176343-1 

ISBN-10/MHID: 0-07-176343-0 


July 

Foreign Language Study/Chinese 

Paperback • 5L × 10 • 384 pp 

ISBN-13: 978-0-07-176642-5 

ISBN-10/MHID: 0-07-176642-1 

$40.00TR ($46.95 CAD) 

MaSterinG chineSe 

with two aUdio cdS 

Catherine Hua Xiang (Bristol, England) 

Everything the serious beginning independent learner or student needs to 

master Mandarin Chinese in one box 

• Users learn at their own pace in small chunks, with review practice after every 

fourth unit 

• a friendly conversational style with useful emphasis on correct pronunciation 

using pinyin 

• Essential grammar (along with usage notes) is introduced 


Scurfield: Complete Mandarin Chinese with Two Audio CDs: A Teach Yourself Guide 

978-0-07-173727-2 • 0-07-173727-8 • Paperback w/ 2 Audio CDs • $35.00TR 

Two audio CDs and one book in a boxed set 

Rights: US & Canada only

The Fastest Way to Correct Pronunciation 


Say i t riG ht S erieS 

• These are the only language guides that focus so intently on pronunciation, one of readers’ biggest barriers to taking 

on a new language 

• l arge audience: perfect for the millions of language learners and travelers abroad who have no experience or confidence with 

pronunciation of a foreign language 

• More than 50,000 copies have been sold in the Say it Right series, and the U.S. olympic Team took 500 copies of Say It Right in 

Mandarin Chinese to the Beijing olympics 


Say it riGht in chineSe 

Easily Pronounced Language Systems (Henderson, NV) 

June 

Foreign Language Study/ 

Chinese 

Paperback • 4H × 7 • 192 pp 

ISBN-13: 978-0-07-176773-6 

ISBN-10/MHID: 0-07-176773-8 

$11.00TR ($12.95 CAD) 


978-0-07-146919-7 

0-07-146919-2 



Say it riGht in italian 


June 

Foreign Language Study/Italian 


ISBN-13: 978-0-07-176775-0 

ISBN-10/MHID: 0-07-176775-4 

$11.00TR ($12.95 CAD) 


978-0-07-146917-3 

0-07-146917-6 


Say it riGht in french 


June 

Foreign Language Study/French 


ISBN-13: 978-0-07-176771-2 

ISBN-10/MHID: 0-07-176771-1 

$11.00TR ($12.95 CAD) 


978-0-07-146916-6 

0-07-146916-8 


Say it riGht in SPaniSh 


June 

Foreign Language Study/ 

Spanish 


ISBN-13: 978-0-07-176691-3 

ISBN-10/MHID: 0-07-176691-X 

$11.00TR ($12.95 CAD) 


978-0-07-146918-0 

0-07-146918-4

46 

z Summer 2011 z McGraw-Hill z World Language 

Collins (London, England) 

EvERydAy ARABic 

dictionARy 

978-0-07-176879-5 

0-07-176879-3 

$12.00TR ($13.95 CAD) 

chineSe on the Go 

LiveABC 

A full-color survival course with enhanced audio CD that gives travelers the 

confidence to converse with the locals 

• Full-color illustrations and photography that brings travel situations alive and helps 

learners memorize Mandarin expressions. 

• Mini-dialogues for typical travel situations 

• Cultural information (such as how to use chop sticks) that will help avoid faux pas 

a ugust 

Foreign Language/Chinese • Paperback • 6L × 8I • 128 pp 

One audio CD; full-color throughout 

ISBN-13: 978-0-07-176891-7 • ISBN-10/MHID: 0-07-176891-2 

$18.00TR ($20.95 CAD) 

eVeryday d ictionarieS 

A thorough, easy to-use reference that fills the vocabulary needs of beginning students—with a focus on the most 

useful terms and phrases 

• a t a time when digital references are easy to use, this dictionary exemplifies what print can most effectively provide—a resource 

that encourages study rather than simply a look-up tool 

• This dictionary focuses on high-frequency vocabulary and contains a special supplement of everyday conversational phrases 

• Collins has an exceptional history and reputation in bilingual reference 

J u n e • Foreign Language Study • Paperback • 5 × 7H • 448-464 pp 

EvERydAy GERMAn 

dictionARy 

978-0-07-176880-1 

0-07-176880-7 

$10.00TR ($11.95 CAD) 

EvERydAy itAliAn 

dictionARy 

978-0-07-176881-8 

0-07-176881-5 

$10.00TR ($11.95 CAD) 

EvERydAy JAPAnESE 

dictionARy 

978-0-07-176878-8 

0-07-176878-5 

$12.00TR ($13.95 CAD)



THE BiG SilVER BooK oF RUSSian VERBS 

Jack Franke (Monterrey, CA) 

The most complete and most user-friendly guide to Russian verbs—now with online audio 

• The Top 50 verbs are illustrated with extensive examples of basic meanings, use with prepositions, and 

key idiomatic expressions--conveniently located on an adjoining page 

• n ative-speaker pronunciation of numerous example sentences are available online 

June 

Foreign Language Study/Russian • Paperback • 7 × 10 • 688 pp 


PerfectinG yoUr enGliSh 

PronUnciation with dVd 

Susan Cameron (New York, NY) 


978-0-07-143299-3 • 0-07-143299-X 

A multidimensional program that helps language learners speak more clearly and improve 

their English accents 

• dVd features 10 minutes of articulation muscle exercises—”a full workout at the speech gym”—and 

45 minutes depicting the physical formations of English sound 

• Two audio Cds reinforce key sounds (for example the different vowel sounds in “boo” and “book”). 

• Text offers step-by-step instruction for clear pronunciation 

July 

Foreign Language Study/ESL • Paperback • 7 × 10 • 240 pp 

ISBN-13: 978-0-07-175017-2 • ISBN-10/MHID: 0-07-175017-7 • $25.00TR ($28.95 CAD) One DVD, two audio CDs 

THE aMERiCan SiGn lanGUaGE PHRaSE BooK 

Lou Fant and Barbara Bernstein Fant (Seattle, WA), with Sign Media 

Our bestselling ASL phrasebook, now enhanced with video demonstrations of each of the 

book’s 500-plus phrases 

• Gives aSl learners of all ability levels 500-plus phrases that could be used in a variety of common 

situations 

• all phrases are carefully illustrated to show how individual signs are combined to make meaningful 

sentences 

• includes a two-hour dVd that presents right- and left-handed signers demonstrating every phrase in 

the book from chapter 3 through the appendix 

May 

Language Arts & Disciplines/Sign Language • Paperback • 6 × 9 • 400 pp 

ISBN-13: 978-0-07-175932-8 • ISBN-10/MHID: 0-07-175932-8 • $25.00TR ($28.95 CAD) One DVD, 500 illustrations

48 


M c Graw-h ill’S i llUStrated d ictionarieS 

Fully illustrated dictionaries that make building a new vocabulary easy, stimulating, and fun 

• MP3 disk with audio pronunciation of every term by native speakers 

• Uses iPod navigation system for quick-access to each term 

• 1,400 essential words in Korean or Japanese alongside full-color illustrations that will enchant students from ages 5 through 85 

July•Foreign Language • Hardcover • 8 × 10 • 144 pp • One MP3 disk 

R E ad and SPEa K FoR BEGinnERS SERi ES W i TH a U d io Cd 

An accessible program to help users gain practical communication skills 

McGraw-hill'S 

JaPaneSe illUStrated dictionary 

LiveABC 


$22.00TR ($23.95 CAD) 

McGraw-hill'S 

KoREan illUSTRaTEd diCTionaRY 

LiveABC 

ISBN-13: 978-0-07-176900-6 • ISBN-10/MHID: 0-07-176900-5 

$22.00TR ($23.95 CAD) 

• The program’s entertaining style and proven format combines games, puzzles, flashcards and also audio to help students learn 

• Features a 55-minute audio Cd that contains MP3 files, which present text and art when played on an iPod, iPhone or similar player. 

June•Foreign Language Study • Paperback • 8H × 11 • 112 pp • One audio CD 

GREEKS FoR BEGinnERS, SEcond Edition 

Hara Garoufalia-Middle (London, England), Howard Middle 

978-0-07-176643-2 • 0-07-176643-X • $20.00TR ($23.95 CAD) 


JAPAnESE FoR BEGinnERS, SEcond Edition 

Helen Bagley (London, England), Jane Wightwick 

978-0-07-176646-3 • 0-07-176646-4 • $20.00TR ($23.95 CAD) 


KoREAn FoR BEGinnERS, SEcond Edition 

Sunjeong Shin (Birmingham, England) 

978-0-07-176871-9 • 0-07-176871-8 • $20.00TR ($23.95 CAD) 

Previous ISBNs: 2008 • 978-0-07-154440-5 • 0-07-154440-2


adVanced SPaniSh SteP-By-SteP 

Barbara Bregstein (New York, NY) 

The bestselling approach that gives readers real mastery of the Spanish language 

• Proven method based on the bestselling Easy Spanish Step-by-Step, which sold more than 100,000 

copies 

• a unique grammar-based, “building block” approach gives students easy mastery of advanced Spanish 

grammar topics 

• Features numerous exercises that lets readers chart their progress 

a ugust 

Foreign Language Study/Spanish • Paperback • 7K × 9J • 320 pp 


REad and THinK iTalian WiTH aUdio Cd 

The Editors of Think Italian! Magazine (San Diego, CA) 

A bilingual reader that teaches basics and brings the Italian language to life 

a collection of fully illustrated readings and articles, featuring a bilingual glossary on each page of key 

italian words and phrases 

• a 70-minute companion audio Cd features several of the articles read aloud by native-italian speakers 

• The only bilingual italian reader with audio Cd on the market 

July 

Foreign Language Study/Italian • Paperback • 7K × 9J • 226 pp 

ISBN-13: 978-0-07-176365-3 • ISBN-10/MHID: 0-07-176365-1 • $20.00TR ($23.95 CAD) One audio CD 

MaKE oVER YoUR SPaniSH in JUST 3 WEEKS! 

Aimée Godard (Miami, FL) and Luc Nisset 

A much-needed modern twist to learning practical language skills 

• This distinctive, contemporary approach of the makeover theme will appeal to those learners who 

traditionally shy away from more academic-type language teaching products 

• Works for those who have had some experience with Spanish to those completely new to the language 

* features detachable Memory cards and audio guidance from the Makeover team 

Previously announced; all backorders canceled. 

J uly 

Foreign Language/Spanish • Paperback • 8H × 11 • 128 pp 


Full-color throughout 

one audio CD

50 


coMPlete lanGUaGe SerieS 

Foreign Language • Paperback • 5 × 7I • 224-400 pp • Rights: Restricted 

Audio packages: Two 60-minute audio CDs 

May 

coMPlEtE BEnGAli, FoURth Edition 

William Radice (London, England) 

978-0-07-176703-3 • 0-07-176703-7 • $32.00TR ($37.95 CAD) 


Audio package: 

978-0-07-176702-6 • 0-07-176702-9 • $46.00TR ($53.95 CAD) 


coMPlEtE czEch, thiRd Edition 

David Short (London, England) 

978-0-07-176708-8 • 0-07-176708-8 • $26.00TR ($30.95 CAD) 



978-0-07-176707-1 • 0-07-176707-X • $40.00TR ($46.95 CAD) 


coMPlEtE FinniSh, FoURth Edition 

Terttu Leney (London, England) 

978-0-07-176619-7 • 0-07-176619-7 • $32.00TR ($37.95 CAD) 



978-0-07-176618-0 • 0-07-176618-9 • $46.00TR ($53.95 CAD) 


coMPlEtE hindi, SEcond Edition 

Rupert Snell (Austin, TX), Simon Weightman 

978-0-07-176609-8 • 0-07-176609-X • $26.00TR ($30.95 CAD) 



978-0-07-176608-1 • 0-07-176608-1 • $40.00TR ($46.95 CAD) 


coMPlEtE lithUAniAn, SEcond Edition 

Meilute Ramoniene (Vilnius, Lithuania), Viginija Stumbriene 

978-0-07-176598-5 • 0-07-176598-0 • $32.00TR ($37.95 CAD) 



978-0-07-176597-8 • 0-07-176597-2 • $46.00TR ($53.95 CAD) 


coMPlEtE lAtin, FoURth Edition 

Gavin Betts (Victoria, Australia) 

978-0-07-176175-8 • 0-07-176175-6 • $26.00TR ($30.95 CAD) 

Previous ISBNs: 2003 • 978-0-07-142159-1 • 0-07-142159-9

coMPlete lanGUaGe SerieS 

a ugust 

coMPlEtE BUlGARiAn, FoURth Edition 

Michael Holman (Leeds, England), Mira Kovatcheva 

978-0-07-176587-9 • 0-07-176587-5 • $32.00TR ($37.95 CAD) 



978-0-07-176591-6 • 0-07-176591-3 • $46.00TR ($53.95 CAD) 


coMPlEtE EStoniAn, SEcond Edition 

Mare Kitsnik (London, England), Leelo Kingisepp 

978-0-07-176713-2 • 0-07-176713-4 • $32.00TR ($37.95 CAD) 



978-0-07-176712-5 • 0-07-176712-6 • $46.00TR ($53.95 CAD) 


coMPlEtE lAtviAn, SEcond Edition 

Tereze Svilane (Ventspils, Latvia) 

978-0-07-176629-6 • 0-07-176629-4 • $32.00TR ($37.95 CAD) 



978-0-07-176628-9 • 0-07-176628-6 • $46.00TR ($53.95 CAD) 


coMPlEtE PAnJABi, FoURth Edition 

Surjit Singh Kaira (Birmingham, England), Navtej Kaur Purewal, 

Sue Tyson-Ward 

978-0-07-176603-6 • 0-07-176603-0 • $32.00TR ($37.95 CAD) 



978-0-07-176602-9 • 0-07-176602-2 • $46.00TR ($53.95 CAD) 


coMPlEtE PoliSh, FiFth Edition 

Nigel Gotteri (Sheffield, England), Joanna Michalak-Gray 

Foreign Language Study/Polish • Paperback • 5 × 7 • 320 pp 

978-0-07-176593-0 • 0-07-176593-X • $22.00TR ($25.95 CAD) 



978-0-07-176592-3 • 0-07-176592-1 • $35.00TR ($40.95 CAD) 



eSSential . . . 

Foreign Language • Paperback • 5 × 7I • 208-320 pp 


May 

ESSEntiAl FREnch GRAMMAR 

Robin Adamson (London, England) and Brigitte Edelston 

978-0-07-176398-1 • 0-07-176398-8 • $13.00TR ($14.95 CAD) 


ESSEntiAl GERMAn GRAMMAR 

Jenny Russ (Oxford, England) 

978-0-07-176399-8 • 0-07-176399-6 • $13.00TR ($14.95 CAD) 


ESSEntiAl SPAniSh GRAMMAR 

Juan Kattan-Ibarra (Santiago, Chile) 

978-0-07-176323-3 • 0-07-176323-6 • $13.00TR ($14.95 CAD) 


ESSEntiAl SPAniSh vERBS 

Maria Hollis (Canterbury, England) and Keith Chambers 

978-0-07-176324-0 • 0-07-176324-4 • $13.00TR ($14.95 CAD) 


ESSEntiAl URdU dictionARy 

David Matthews (London, England) and Kasim Dalvi 

978-0-07-176397-4 • 0-07-176397-X • $23.00TR ($26.95 CAD) 

Get Started in . . . 

Foreign Language • Paperback • 5 × 7I • 256 pp 

Two audio CDs • Rights: Restricted 

a ugust 

GEt StARtEd in PoliSh 

Nigel Gotteri (London, England) and Joanna Michalak-Gray 

978-0-07-176582-4 • 0-07-176582-4 • $15.00TR ($16.95 CAD) 



978-0-07-176583-1 • 0-07-176583-2 • $28.00TR ($32.95 CAD) 

Previous ISBNs: 2009 • 978-0-07-161359-0 • 0-07-161359-5



oracle databaSe 11g real application 

cluSterS Handbook 

K Gopalakrishnan (Redwood Shores, CA) 

Complete coverage of Oracle Database 11g Release 2 Real Application Clusters (RAC) 

• Written by an award-winning author and globally recognized expert on Oracle RAC 

• Explains how to create Oracle RAC databases and servers, automate administrative tasks, use 

diagnostic tools, and handle backup and recovery 

June 

Database Management • Paperback • 7K × 9J • 576 pp 

ISBN-13: 978-0-07-175262-6 • ISBN-10/MHID: 0-07-175262-5 • $60.00PC ($70.95 CAD) 

ORAClE FusiOn MiddlEWARE 11g 

arcHitecture and ManageMent 

Reza Shafii (San Francisco, CA), Stephen Lee, Gangadhar Konduri 


978-0-07-146509-0 • 0-07-146509-X 


A comprehensive guide to Oracle Fusion Middleware 11gR1 written by Oracle insiders 

• in-depth description of Oracle Fusion Middleware component architecture—Weblogic server, sOA 

suite, WebCenter, Oracle AdF, and Oracle identity and Access Management suite 

• Best practices for deploying, securing, virtualizing, and managing enterprise-grade Oracle Fusion 

Middleware applications throughout all life-cycle phases 

June 

Systems Architecture • Paperback • 7K × 9J • 576 pp 

ISBN-13: 978-0-07-175417-0 • ISBN-10/MHID: 0-07-175417-2 • $60.00PC ($70.95 CAD) 100 illustrations 

oracle databaSe 11g building XMl applicationS 

Jinyu Wang (Redwood Shores, CA) 

Comprehensive coverage of XML and Oracle XML DB 

• Written by an Oracle expert and former product manager for Oracle XMl dB 

• discusses application design, processing, and data storage 

• illustrates best practices with code examples throughout 

June 



Computing

Computing z Access the catalog online at www.mhprofessional.com/ecatalogs z 

oracle bpM Suite 11g Handbook 

Manoj Das (Fremont, CA), Manas Deb, Geoffroy de Lamalle, Mark Wilkins 

Best practices for successfully implementing business process management projects using 

Oracle BPM Suite 11g 

• Written by members of Oracle’s Product Management and Global Enterprise Architecture teams as well 

as independent experts on the topic 

• Contains example sets, available for download, demonstrating usage of Oracle BPM suite features 

July 

Enterprise Applications • Paperback • 7K × 9J • 672 pp 


oracle real application cluSterS teSting 

and tuning 

Murali Vallath (Waxhaw, NC) 

An in-depth guide to tuning Oracle Real Application Clusters (RAC)—the flexible, scalable, 

high availability database solution 

• Presents a methodical testing approach based on scientific analysis 

• Written an Oracle RAC expert and president of the Oracle RAC special interest Group 

August 



oracle VM iMpleMentation and 

adMiniStration guide 

Edward Whalen (Dallas, TX) 

A practical guide to Oracle’s new, free virtualization product, Oracle VM 

• Explains how to install, configure, and use Oracle VM 

• includes tips for optimizing Oracle products on Oracle VM, sizing servers for Oracle VM, and choosing 

the right virtualization hardware 

August 

Operating Systems/Virtualization • Paperback • 7K × 9J • 448 pp 


53

54 z Summer 2011 z McGraw-Hill z Computing 

ThE dATA WAREhOusE MEnTOR 

Practical data Warehouse and Business intelligence insights 

Robert Laberge (Nova Scotia, Canada) 

Proven strategies for implementing the right data warehouse and business intelligence 

solutions for current and future business needs 

• Expert author shares his 30 years of data warehouse and business intelligence experience in 20 

countries with 50 top companies 

• helps readers avoid squandering iT budgets on overly specific solutions that fail to meet objectives 

June 

Data Warehousing • Paperback • 7K × 9J • 448 pp 


Sap ® BAsis AdMinisTRATiOn hAndBOOk, 

nETWEAVER EdiTiOn 

Ranjit Mereddy (Pittsburgh, PA) 

A fully comprehensive SAP Basis administration guide, covering the latest release 

• Written by an sAP certified technical consultant 

• Everything both new and experienced sAP Basis administrators need to know 

• Covers both ABAP and Java, delivering an integrated approach 

July 

System Administration • Paperback • 7K × 9G • 608 pp 


WiRElEss nETWORk sECuRiTy: 

a beginnerS guide 

Brock Pearson (Coconut Creek, FL) 

Practical instruction for securing wireless networks, from the Secure Beginner’s Guide series 

• Readers will learn how to develop, implement, and maintain secure wireless networks 

within budget 

• includes best practices, prevention techniques, examples, checklists, and case studies 

August 

Security • Paperback • 7K × 9J • 400 pp 

ISBN-13: 978-0-07-176094-2 • ISBN-10/MHID: 0-07-176094-6 • $40.00PC ($46.95 CAD) 150 illustrations


ciSSp ® boXed Set 

Shon Harris (San Antonio, TX) 

A money-saving CISSP boxed set from the #1 name in IT security certification and 

training 

• Total electronic content includes 1500+ practice exam questions and 40+ hours of audio and 

video training featuring shon harris teaching key CissP concepts 

• Contains CISSP All-in-One Exam Guide, Fifth Edition and CISSP Practice Exams with a bonus, 

second Cd-ROM featuring all-new training material 

M A y 

Certification • Boxed Set • 7K × 9G • 1630 pp 

ISBN-13: 978-0-07-176845-0 • ISBN-10/MHID: 0-07-176845-9 • $105.00PC ($123.95 CAD) 280 illustrations • Two CD-ROMs 

SiX t H edition 

rHce red Hat ® certified engineer 

linuX sTudy GuidE 

Michael Jang (Kill Devil Hills, NC) 

Fully revised bestseller covers the Red Hat Certified Engineer exam revision based on Red Hat 

Enterprise Linux 6 

• Complete coverage of all exam objectives for RhCE and RhCT exams, and all related performancebased 

requirements, including the difficult, new, exclusively lab-based exam format 

• includes two full RhCE practice exams, each featuring hands-on lab tests 

June 

Certification • Hardcover •7K × 9J • 896 pp 



978-0-07-226454-8 • 0-07-226454-3 

200 illustrations • One CD-ROM 

MikE MEyERs’ GuidE TO suPPORTinG WindOWs ® 7 

FOR COMPTiA A+ ® CERTiFiCATiOn (EXAMs 701 & 702) 

Michael Meyers (Houston, TX) 

Full coverage of new Windows 7 topics and test questions added to the CompTIA A+ exam 

• Microsoft Windows 7 test questions are being added to the 2009 CompTiA A+ exams mid-cycle and 

without a change to A+ exam numbers—this book covers only the new material 

• Cd-ROM includes two complete practice exams, an “introduction to Windows 7 and A+” video by 

Meyers, a new collection of Mike’s favorite PC shareware and freeware, and e-book 

June 

Certification Guides/A+ • Hardcover • 7K × 9G • 432 pp 

ISBN-13: 978-0-07-176392-9 • ISBN-10/MHID: 0-07-176392-9 • $30.00PC ($34.95 CAD) 175 illustrations • One CD-ROM 

55

56 z Summer 2011 z McGraw-Hill z Computing 

COMPTiA CTP+ ® conVergence tecHnologieS 

PROFEssiOnAl CERTiFiCATiOn sTudy GuidE (EXAM 

n0-201) 

Tom Carpenter (Columbus, OH) 

Full coverage of the new Convergence Technologies Professional certification from CompTIA 

and Certification Partners 

• The best fully integrated CompTiA CTP+ study system available 

• Contains hundreds of practice questions and hands-on exercises 

• Cd-ROM includes two practice exams and an ebook 

July 

Networking • Paperback • 7K × 9J • 656 pp 


reSi REsidEnTiAl ElECTROniCs sysTEM 

inTEGRATOR All-in-OnE EXAM GuidE 

Helen Heneveld (Holland, MI), Ron Gilster 

Covers the Basic RESI (Residential Electronics Systems Integrator) certification from ETA 

(Electronics Technicians Association) 

• Coauthored by the leading trainer and consultant in the home technology integration field, helen 

heneveld 

• Replaces the bestselling CEA-CompTIA DHTI+ All-in-One Exam Guide 

• Cd-ROM includes two practice exams and an ebook 

July 

Certification • Hardcover • 7K × 9J • 860 pp 



ciSa ® CERTiFiEd inFORMATiOn sysTEMs AudiTOR 

All-in-OnE EXAM GuidE 

Peter H. Gregory (Redmond, CA) 

Fully updated coverage of CISA certification—the gold standard for information auditing—at 

a reduced price 

• Renowned information assurance and cyber security expert covers all CisA (Certified information 

systems Auditor) exam objectives 

• Features exam tips, real-world examples, and end-of-chapter practice exam questions 

• Cd-ROM contains 120+ practice exam questions 

August 

Security/Certification • Hardcover • 7K × 9G • 672 pp 



978-0-07-148755-9 • 0-07-148755-7 

175 illustrations • One CD-ROM


WindOWs ® 7 for SeniorS QuickStepS 

Marty Matthews (Langley, WA) 

A full-color guide to Windows 7 basics—written for seniors by seniors 

• Jargon-free coverage of common Windows 7 tasks in a larger font size 

• Contains details on buying and setting up a Windows 7 computer, starting a 

program, using menus, getting help, using built-in applications, sending and 

receiving email, and managing security 

• internet topics include searches, driving directions, government agency access, 

shopping, travel, and more 

• s enior citizens have reviewed and tested the material in the book 

M A y 

Operating Systems/Windows • Paperback • 10 × 8 • 272 pp 

ISBN-13: 978-0-07-176805-4 • ISBN-10/MHID: 0-07-176805-X • $20.00PC ($23.95 CAD) 220 illustrations 

tHird edition 

JAVAsCRiPT: 

tHe coMplete reference 

Thomas A. Powell (San Diego, CA), Fritz Schneider 

Updated for latest changes to JavaScript up to version 1.9, with coverage of HTML5 and Ajax 

• Previous edition sold more than 10,000 copies 

• Javascript powers the most commonly used online applications 

July 

Programming Languages/Javascript • Paperback • 7K × 9G • 960 pp 


hTMl5 FOR iOs And AndROid: 

A BEGinnER’s GuidE 

Robin Nixon (Kent, United Kingdom) 


978-0-07-225357-3 • 0-07-225357-6 


A step-by-step guide through HTML5 features that apply to mobile application development 

• s hows how to create websites and apps for the Apple iPhone/iPad and Google Android platforms 

• Covers mobile development with Css and Javascript 

• downloadable examples can be developed for the Web and then ported to Apple and Android 

platforms as apps 

August 

Internet/Application Development • Paperback • 7K × 9J • 512 pp 


57


April 

Electronics 


ISBN-13: 978-0-07-175036-3 

ISBN-10/MHID: 0-07-175036-3 

$30.00TR ($34.95 CAD) 

f ourtH edition 

ROBOT BuildER’s BOnAnZA 

Gordon McComb (Oceanside, CA) 

Fully revised and updated edition of the bestselling robot book 

• n ew designs emphasize suitability for beginners, expandability, rapid prototyping, ease 

of construction, and low cost 

• includes a new, core project that provides consistency throughout the book 

• Features 30% more illustrations and coverage of Arduino, the new open-source 

microcontroller, along with other popular robotics products 


Predko: 123 Robotics Experiments for the Evil Genius 

978-0-07-141358-9 • 0-07-141358-8 • Paperback • $24.95TR 




electric Motor Maintenance and 

troubleSHooting 

Augie Hand (Johnstown, CO) 

A thoroughly updated, fully illustrated guide to electric motors 

• n ew coverage of three-phase motors and new types of test instruments 

• Explains the basic principles of all types of motors in detail 

• Troubleshooting techniques are provided for all the components of all motors, 

including bearings 

• Filled with helpful photos and diagrams 


Gottlieb: Electric Motors and Control Techniques, Second Edition 

978-0-07-024012-4 • 0-07-024012-4 • Paperback • $24.95TR 

July 

Electrical 


ISBN-13: 978-0-07-176395-0 

ISBN-10/MHID: 0-07-176395-3 


Technical

Technical z Access the catalog online at www.mhprofessional.com/ecatalogs z 59 

15 dAnGEROusly MAd PROJECTs 

for tHe eVil geniuS 

Simon Monk (Preston, United Kingdom) 

15 mad electronics projects—ray guns, laser turrets, security beams, magnetic 

levitators, and more! 

• Each project is contained in its own chapter and includes an accessible explanation of 

the theory behind the project 

• Practical, step-by-step details of assembly, thoroughly illustrated and photographed 

• s afety instructions and recommended precautions are included 


Monk: 30 Arduino Projects for the Evil Genius 

June 

978-0-07-174133-0 • 0-07-174133-X • Paperback • $24.95TR 

Electronics 


ISBN-13: 978-0-07-175567-2 

ISBN-10/MHID: 0-07-175567-5 


August 

Electronics/Circuits 


ISBN-13: 978-0-07-174135-4 

ISBN-10/MHID: 0-07-174135-6 

$35.00TR ($40.95 CAD) 

f iftH e dition 

TEACh yOuRsElF ElECTRiCiTy And 

electronicS 


A thorough update to this classic, one-of-a-kind bestseller 

• Explains all the details of electricity and electronics—including theory—in a uniquely 

understandable and effective way 

• n ew material on emerging electronic and communications systems, such as 

microcontrollers, audio-frequency electronics, and radio-frequency, optical, laser, and 

space communications 

• updated presentation of integrated-circuit technology, robotics, artificial intelligence, 

and computer basics 

• All-new quizzes, test questions, and final exam 


Gibilisco: Electricity Demystified 

978-0-07-143925-1 • 0-07-143925-0 • Paperback • $22.00TR 


100 illustrations

60 

z Summer 2011 z McGraw-Hill z Technical 

Build yOuR OWn ElECTRiC BOAT 

Carl Vogel (Babylon, NY) 

A hands-on guide to converting or building an electric or hybrid/ 

electric boat 

• Brings together all current data, materials, and components to build a complete electric 

boat of varying sizes 

• Covers parts, design, batteries, controller, motors, marine propulsion, hull design, hybrid 

systems, solar, alternate fuels, marine safety in regards to electricity, and sources for 

components 

• Companion web site features updates on new technologies, chat section, and Q&A 

maintained by the author 


Leitman: Build Your Own Electric Vehicle, Second Edition 

978-0-07-154373-6 • 0-07-154373-2 • Paperback • $29.95TR 

July 

Transportation/Electronics 


ISBN-13: 978-0-07-174894-0 

ISBN-10/MHID: 0-07-174894-6 


Build yOuR OWn 

sMAll Wind POWER sysTEM 

Kevin Shea (Calverton, NY), Brian Clark Howard 

Shows individuals and business owners how to harness clean, safe 

wind energy 

• Explains how to evaluate a site, get permits, select components, and set up a wind 

energy system 

• discusses zoning issues, tax credits and governmental incentives, and working 

with local utilities 

• Covers all technical aspects, including height, lot size, aesthetics, sound, property 

values, insurance, installation, and troubleshooting 


Jain: Wind Energy Engineering 

s epteM ber 

978-0-07-171477-8 • 0-07-171477-4 • Hardcover • $100.00IB 

Environmental 


ISBN-13: 978-0-07-176157-4 

ISBN-10/MHID: 0-07-176157-8 




entourage 

Ernest Burden (New York, NY) 

The quick and easy way to create visually persuasive architectural presentations 

• Packed with hundreds of sketches designed to be traced for incorporation into design presentations 

• Features updated images throughout and includes real-world examples of using entourage elements in 

drawings 

• Offers valuable tips and techniques for working in Photoshop 

M A y 

Architecture/Drafting, Drawing & Presentation • Paperback • 8H × 10M • 384 pp 



WEldinG 

Don Geary (Baker, NV), Rex Miller 


978-0-07-140724-3 • 0-07-140724-3 


A fully updated, hands-on guide to mastering the full spectrum of welding and soldering 

• s hows even beginners how to get professional results 

• includes end-of-chapter performance objectives and review questions 

• Chapters revised to reflect new trends in welding—new welding methods; new surfacing materials; 

new soldering tools; new cutting methods; current safety guidelines; new oxyacetylene equipment 

M A y 

Technical Trades • Hardcover • 7K × 9G • 384 pp 



MecHaniSMS and MecHanical deViceS 

Sourcebook 

Neil Sclater (University Park, FL) 

Packed with more than 2000 drawings 


978-0-07-134245-2 • 0-07-134245-1 


• A goldmine of information for learning and innovating in mechanical design 

• n ew coverage of robotics, elevator design, renewable power sources, automotive design, and the use 

of carbon as an engineering material 

August 

Mechanical Engineering • Hardcover • 8H × 10M • 512 pp 



978-0-07-146761-2 • 0-07-146761-0

62 


lARGE-sCAlE sOlAR POWER sysTEM 

dEsiGn (GREEnsOuRCE) 

Peter Gevorkian (La Canada, CA) 

M A y 

Construction/Power Resources 

Hardcover • 7K × 9J • 800 pp 

ISBN-13: 978-0-07-176327-1 

ISBN-10/MHID: 0-07-176327-9 

$125.00IB ($147.95 CAD) 



forenSic geotecHnical and 

foundation engineering 

Robert W. Day (San Diego, CA) 

M A y 

Civil Engineering 


ISBN-13: 978-0-07-176133-8 

ISBN-10/MHID: 0-07-176133-0 

$125.00IB ($147.95 CAD) 


978-0-07-016444-4 

0-07-016444-4 


T WEl FTh E diT i O n 

linEMAn’s And CABlEMAn’s hAndBOOk 

Thomas M. Shoemaker (Clearwater, FL ), James E. Mack 

June 

Electrical Engineering 

Hardcover • 6 × 9 • 1024 pp 

ISBN-13: 978-0-07-174258-0 

ISBN-10/MHID: 0-07-174258-1 

$90.00PT ($105.95 CAD) 


978-0-07-146789-6 

0-07-146789-0 


tHird edition 

ValVe Handbook 

Philip L. Skousen (Orem, UT) 

June 

Mechanical Engineering 


ISBN-13: 978-0-07-174389-1 

ISBN-10/MHID: 0-07-174389-8 

$100.00IB ($117.95 CAD) 


978-0-07-143773-8 

0-07-143773-8 


f ourtH edition 

ElECTRiCAl sAFETy hAndBOOk 

John Cadick (Garland, TX), Mary Capelli-Schellpfeffer, 

Dennis K. Neitzel, Al Winfield 

J uly 

Construction/Electrical 


ISBN-13: 978-0-07-174513-0 

ISBN-10/MHID: 0-07-174513-0 

$79.95IB ($93.95 CAD) 


978-0-07-145772-9 

0-07-145772-0 


siX siGMA FOR susTAinABiliTy 

Tom McCarty (Chicago, IL), Michael Jordan 

July 

Quality Control/Process 

Improvement 


ISBN-13: 978-0-07-175244-2 

ISBN-10/MHID: 0-07-175244-7 

$50.00IB ($58.95 CAD) 

25 illustrations

hAndBOOk OF EnERGy EnGinEERinG 

calculationS 

Tyler G. Hicks (Rockville Center, NY) 


July 

Engineering 


ISBN-13: 978-0-07-174552-9 

ISBN-10/MHID: 0-07-174552-1 

$125.00IB ($147.95 CAD) 


GREEn suPPly ChAin MAnAGEMEnT 

Product life Cycle Approach 

Hsiao-Fan Wang (Beijing, China), Surendra M. Gupta 

July 

Industrial Engineering 


ISBN-13: 978-0-07-162283-7 

ISBN-10/MHID: 0-07-162283-7 

$130.00IB ($152.95 CAD) 



ChEMiCAl TEChniCiAns’ REAdy 

reference Handbook 

Jack T. Ballinger (Edwardsville, MO), Gershon J. Shugar 

July 

Chemical & Biochemical 


ISBN-13: 978-0-07-174592-5 

ISBN-10/MHID: 0-07-174592-0 

$99.00IB ($116.95 CAD) 


978-0-07-057186-0 

0-07-057186-4 


e igH t H edition 

ROARk’s FORMulAs FOR sTREss 

and Strain 

Warren C. Young (Madison, WI), Richard G. Budynas, 

Ali Sadegh 

August 

Mechanical/Structural 

Engineering 


ISBN-13: 978-0-07-174247-4 

ISBN-10/MHID: 0-07-174247-6 

$125.00IB ($147.95 CAD) 


978-0-07-072542-3 

0-07-072542-X 



ductile deSign of Steel StructureS 

Michel Bruneau (Buffalo, NY), Chia-Ming Uang, 

Rafael Sabelli 

August 

Structural Engineering 


ISBN-13: 978-0-07-162395-7 

ISBN-10/MHID: 0-07-162395-7 

$115.00IB ($135.95 CAD) 


978-0-07-008580-0 

0-07-008580-3 


SuStainable tHerMal Storage 

sysTEMs PlAnninG dEsiGn And 

operationS 

Lucas Hyman (Corona, CA) 

August 

Construction 


ISBN-13: 978-0-07-175297-8 

ISBN-10/MHID: 0-07-175297-8 

$100.00IB ($117.95 CAD) 

60 illustrations

64 



dEsiGn OF uRBAn sTORMWATER 

COnTROls, MOP 23 

Water Environment Federation (Alexandria, VA) 

August 

Environmental Engineering 


ISBN-13: 978-0-07-170444-1 

ISBN-10/MHID: 0-07-170444-2 

$130.00IB ($152.95 CAD) 


APPliEd hydROlOGy 

Ven T. Chow, David R. Maidment, Larry W. Mays 

August 

Environmental/General 


ISBN-13: 978-0-07-174391-4 

ISBN-10/MHID: 0-07-174391-X 

$125.00IB ($147.95 CAD) 


nalco guide to boiler 

FAiluRE AnAlysis 

Daniel Flynn (Naperville, IL) 

August 

Mechanical Engineering 


ISBN-13: 978-0-07-174300-6 

ISBN-10/MHID: 0-07-174300-6 

$125.00IB ($147.95 CAD) 


978-0-07-045873-4 

0-07-045873-1 


Modeling and SiMulation in 

bioMedical engineering 

Applications in Cardiorespitory Physiology 

Willem van Meurs (Rotterdam, Netherlands) 

August 

Biomedical Engineering 


ISBN-13: 978-0-07-171445-7 

ISBN-10/MHID: 0-07-171445-6 

$100.00IB ($117.95 CAD) 

80 illustrations

Medical 

Access the catalog online at www.mhprofessional.com/ecatalogs z 

The most widely read textbook in the history of medicine—made more essential to 

practice and education by an unmatched array of multi-media content 

Includes 

DVD 

August 

Internal Medicine 

Hardcover (2 volumes) • 8H × 11 • 2,800 pp 

ISBN-13: 978-0-07-174889-6 

ISBN-10/MHID: 0-07-174889-X 

$199.00MD ($234.95 CAD) 


978-0-07-147691-1 • 0-07-147691-1 

Includes 1 DVD 

2,000 illustrations (many in full color) 

EightEEnth E dition 

hARRiSon’S PRinCiPLES oF 

intERnAL MEdiCinE 

Dan L. Longo, MD (Boston, MA), Anthony S. Fauci, Dennis L. 

Kasper, Stephen L. Hauser, J. L. Jameson, Joseph Loscalzo 

through six decades, no resource has matched the encyclopedic scope, 

esteemed scholarship, and scientific rigor of Harrison’s Principles of 

Internal Medicine. Both an educational tool and a clinical reference, 

it remains the most universally respected textbook in all of medical 

publishing and the pinnacle of current medical knowledge. 

the eighteenth edition of Harrison’s features expanded and more indepth 

coverage of key issues in clinical medicine, pathophysiology, and 

medical education. the acclaimed Harrison’s dVd has been updated 

to include 53 chapters not found in the text, all-new procedural 

videos commissioned specifically for Harrison’s, a masterpiece video 

from internationally renowned neurologist Martin Samuels on the 

neurological physical exam, and hundreds of bonus illustrations. 

• Presented in two volumes 

• NEW text design greatly enhances readability 

• NEW chapters on cutting-edge topics in clinical medicine 

• Expanded focus on global considerations of health and disease 

Editor-in-Chief: Dan Longo, MD (Boston, MA) is Professor of 

Medicine at Brigham and Women’s Hospital/Harvard Medical School. 

ProMotionAL CAMPAign: 

• Extensive direct mail and email marketing programs 

• Prominent display at hundreds of medical conferences 

• Dedicated content-rich web site linked to retail accounts 

• Social marketing including Facebook and Youtube 

• Print and online advertising in key medical publications 

• outreach to medical faculty to drive course adoptions 

• retail promotional collateral available 

• Extensive outreach to medical residents 

65

66 

z Summer 2011 z McGraw-Hill z Medical 

A SEVEntY YEAR oLd tRAdition oF EXCELLEnCE 

LANGE 

As a medical student during the 1930’s, Jack Lange could not find books that provided the information he needed at an affordable 

price. So enlisting the help of fellow students as writers, faculty as reviewers, and his wife, deLoris as business manager, he created 

his own and found a ready market among fellow students. the rest is publishing history. 

t E nth Edition 

LAngE Q&A PSYChiAtRY 

Sean M. Blitzstein, MD (Chicago, IL) 

• Market: US medical students in required psychiatry rotations (17,800/yr.); US allopathic 

(11,500/yr) and osteopathic medical students (3,750/yr); foreign medical students 

preparing for the USMLE Step 2 CK (12,000/yr) 

• 800+ board-format questions with explanations of correct and incorrect answer choices 

• Covers the clerkship’s core competences 

• 25% NEW content - including the latest therapies for psychiatric diseases and disorders 

June 

Psychiatry/Review • Paperback • 8H × 10M • 288 pp 

ISBN-13: 978-0-07-170345-1 • ISBN-10: 0-07-170345-4 • $45.00MD ($52.95 CAD) 


F i F th Edition 

LAngE Q&A intERnAL MEdiCinE 

Yashesh Patel, MD (Toronto, Canada) 

• Market: US medical students in required internal medicine rotations (18,000/yr.); US 

allopathic (11,500/yr) and osteopathic medical students (3,750/yr); foreign medical 

students preparing for the USMLE Step 2 CK (12,000/yr) 

• 1000+ exam-style questions with explanations of correct and incorrect answer choices 

covering core competencies 

• 25% NEW content 

• Organized by organ system so students can focus on their weakest areas 

June 

Internal Medicine/Review • Paperback • 8H × 10M • 336 pp 



6 illustrations

Medical z Access the catalog online at www.mhprofessional.com/ecatalogs z 67 

ninth Edition 

LAngE Q&A oBStEtRiCS And gYnECoLogY 

Sharon Phelan MD, (Albuquerque, NM), Vern Katz, MD, Vicki Mendiratta, 

MD, Roger Smith, MD 

• Market: US medical students in required obstetrics rotations (17,500/yr.); US allopathic 

(11,500/yr) and osteopathic medical students (3,750/yr); foreign medical students 

preparing for the USMLE Step 2 CK (12,000/yr) 

• 1400 exam-style questions with explanations of correct and incorrect answer choices 

• Coves the core competencies 

• 25% NEW content covering the latest advances in surgical obstetrics, gynecologic 

diseases, and breast oncology 

June 

Obstetrics & Gynecology/Review • Paperback • 8H × 10M • 400 pp 


Previous ISBNs: 2006 • 978-0-07-1461399 • 0-07-146139-6 


FOURTH EDITION 

LANGE REVIEW 

ULTRASONOGRAPHY EXAMINATION 

Charles Odwin, BS, RT, RDMS (New York, NY), Arthur C. Fleischer, MD 

• Market: Graduates of the 143 diagnostic medical sonography programs seeking 

certification; recertifying diagnostic medical sonographers 

• 3,000+ exam-style questions with explanations of correct and incorrect answer choices 

• NEW full-color design 

• NEW exam-simulating CD-ROM with Q&A 

A u g u s t 

Allied Health/Review • Paperback • 8H × 10M • 704 pp 

ISBN-13: 978-0-07-163424-3 • ISBN-10: 0-07-163424-X • $85.00MD ($99.95 CAD) 

Previous ISBNs (2004) • 978-0-07-136516-1 • 0-07-136516-8

68 


S ECond E dition 

DEJA REVIEW EMERGENCY 

MEdiCinE 

David Jang (New York, NY) 

July 

Emergency Medicine/Review 


ISBN-13: 978-0-07-171518-8 

ISBN-10/MHID: 0-07-171518-5 

$20.00MD ($23.95 CAD) 


978-0-07-147625-6 • 0-07-147625-3 

MAXIMUM RETENTION IN MINIMUM TIME! 

Drawn from the perspective of residents fresh from their medical school and USMLE experiences, these “flashcards in a book” help 

readers remember high-yield facts in the least amount of time possible and focus specifically on what is essential for success on the 

shelf exam and the USMLE Step 2 CK. 

• Market: U.S. medical students taking required rotations (17,800 per year for each specialty); foreign medical students preparing for 

the USMLE Step 2 CK (12,000 per year) 

• Active recall Q&As facilitate real learning not just memorization 

• Mnemonics and key words help readers focus on core facts 

• Content complements larger course books 


DEJA REVIEW PSYCHIATRY 

Abilash A. Gopal (Boston, MA), 

Alexander E. Ropper, 

Louis A. Tramontozzi, III 

July 

Psychiatry/Review 


ISBN-13: 978-0-07-171516-4 

ISBN-10/MHID: 0-07-171516-9 

$20.00MD ($23.95 CAD) 


978-0-07-148832-7 • 0-07-148832-4 


DEJA REVIEW FAMILY 

MEdiCinE 

Mayra Perez (Houston, TX), Winston 

Liaw, Lindsay K. Botsford 

July 

Family Medicine/Review 


ISBN-13: 978-0-07-171515-7 

ISBN-10/MHID: 0-07-171515-0 

$20.00MD ($23.95 CAD) 


978-0-07-148568-5 • 0-07-148568-6


DEJA REVIEW PEDIATRICS 

Brooke Davey (Philadelphia, PA) 

July 

Pediatrics/Review 


ISBN-13: 978-0-07-171514-0 

ISBN-10/MHID: 0-07-171514-2 

$20.00MD ($23.95 CAD) 


978-0-07-147782-6 • 0-07-147782-9 




DEJA REVIEW SURGERY 

Amit D. Tevar (Cincinatti, OH) 

July 

Surgery/Review 


ISBN-13: 978-0-07-171512-6 

ISBN-10/MHID: 0-07-171512-6 

$20.00MD ($23.95 CAD) 


978-0-07-148114-4 • 0-07-148114-1 



DEJA REVIEW INTERNAL 

MEdiCinE 

Sarvenaz S. Saadat (Irvine, CA) 

July 

Internal Medicine/Review 


ISBN-13: 978-0-07-171517-1 

ISBN-10/MHID: 0-07-171517-7 

$20.00MD ($23.95 CAD) 


978-0-07-147716-1 • 0-07-147716-0 



DEJA REVIEW OBSTETRICS 

And gYnECoLogY 

Emily S. Miller (Chicago, IL), 

Catherine J. Lee 

July 

Gynecology & Obstetrics/Review 


ISBN-13: 978-0-07-171513-3 

ISBN-10/MHID: 0-07-171513-4 

$20.00MD ($23.95 CAD) 


978-0-07-148122-9 • 0-07-148122-2 

38 illustrations

70 


M A y 

Internal Medicine/Review 


ISBN-13: 978-0-07-171301-6 

ISBN-10/MHID: 0-07-171301-8 

$90.00MD ($105.95 CAD) 

RAFII: FIRST AID FOR THE 

NEUROLOGY BOARDS 

978-0-07-149622-3 

0-07-149622-X 

2010 • $69.95MD 

t hiR d E dition 

FiRSt Aid FoR thE intERnAL MEdiCinE 

BoARdS 

Tao Le, MD (Louisville, KY), Peter Chin-Hong, Tom Baudendistel 

NEW full color design 

• Market: Internal medicine residents preparing for yearly in-service training 

exams (24,000/year) and board certification (7,000/year); internal medicine 

doctors preparing for required recertification 

• NEW integrated mini-cases 

• MORE algorithms and tables comparing and contrasting diseases/disorders 

with similar presentations 

• The board exam is administered in August 



F IRST AID MAKES BOARD PREPARATION EASY 

AzzAM: FIRST AID FOR THE 

PSYChiAtRY BoARdS 

978-0-07-149986-6 

0-07-149986-5 

2010 • $69.95MD 

BHATT: FIRST AID FOR THE 

AnESthESioLogY BoARdS 

978-07-147178-7 

0-07-147178-2 

2010 • $74.95MD 

LE: FIRST AID FOR THE 

PEdiAtRiC BoARdS 

978-0-07-162693-4 

0-07-162693-X 

2010 • $84.95MD

August 

Anesthesiology/Review 

160 cards per pack • 6 × 8 

ISBN-13: 978-0-07-171403-7 

ISBN-10/MHID: 0-07-171403-0 

$85.00MD ($99.95 CAD) 

Includes 

CD-ROM 

s epteM ber 

Emergency Medicine/Review 


ISBN-13: 978-0-07-160205-1 

ISBN-10/MHID: 0-07-160205-4 

$90.00MD ($105.95 CAD) 


AnESthESioLogY oRAL BoARd FLASh CARdS 

Jeff Gadsden, MD (New York, NY) and Dean Jones, MD 

Extra-large cards! 

• Market: 40,000 anesthesiologists (4,000 must take their recertification annually); 4,000 

anesthesiology residents 

• Helps test-takers prepare for any random oral question an examiner may ask 

• Impart best patient care for a specific disease/condition or surgical procedure 

• Set includes 160 cards, plus instruction booklet that includes tips on how to 

excel on the exam 

• Cards measure 6” × 8” (15 cm x 20 cm) 


Bhatt: First Aid for the Anesthesiology Boards 

978-0-07-147178-7 • 0-07-147178-2 • Paperback • $74.95MD 


McGRAW-HILL EMERGENCY MEDICINE 

EXAMINATION & BOARD REVIEW 

Susan B. Promes (San Francisco, CA) 

Co-published with the American College of Emergency Physicians 

• Market: Emergency physicians and residents (40,000; 3,000 take certification 

exam each year) 

• 600+ multiple choice questions with detailed answer explanations keyed to Tintinalli’s 

Emergency Medicine, 7th edition, the field’s premier text 

• NEW interactive CD-ROM simulates the test-taking experience 


Stead: First Aid for the Emergency Medicine Clerkship 

978-0-07-144873-4 • 0-07-144873-X • Paperback • $45.95MD 


100 illustrations • one CD-ROM

72 


Includes 

CD-ROM 

June 

Nursing 

Paperback • 8½ × 11 • 656 pp 

ISBN-13: 978-0-07-176144-4 

ISBN-10: 0-07-176144-6 

$65.00PT ($79.95 CAD) 

June 

Nursing 


ISBN-13: 978-0-07-174371-6 

ISBN-10/MHID: 0-07-174371-5 

$70.00PT ($82.95 CAD) 

PROGRESSIVE CARE NURSING CERTIFICATION 

Thomas Ahrens, DNS, RN (St. Louis, MO) 

An all-in-one review for progressive care nursing certification 

• Market: approximately 6,000 nurses took the exam in 2010 

• Easy to follow step-by-step review of all the material nurses must know 

in order to pass the exam 

• Practice exams appear in each section of the book 

• Includes CD-ROM with 1,000+ Q&A 

• The author has lectured worldwide on critical care topics and has won 

awards for excellence from the American Association of Critical Care nurses 


Chulay: AACN Essentials of Progressive Care Nursing, 2e 

978-0-07-1664431 • 0-07-166443-2 • Paperback • 69.95PT 

FiF th Edition 

ESSENTIALS OF NURSING INFORMATICS 

Virginia K. Saba, RN (Washington, DC), Kathleen A. McCormick, PhD, RN 

The classic text on how nurses can use technology to improve healthcare 

• Market: 150,000 students in undergraduate and graduate nursing programs 

• Updated with the latest information on electronic health records and the use of 

technology in the workplace 

• Team of renowned international contributors provides individual chapters covering 

Canada, Europe, Asia, and South America 

• Lead author has been in the field for thirty years and is a sought-after 

conference speaker 


80 illustrations

April 

HEAD AnD nECk iMAging CASES 

Osamu Sakai (Boston, MA) 

Radiology • Hardcover • 8H × 10M • 768 pp 

978-0-07-154372-9 • 0-07-154372-4 

$169.00MD ($198.95 CAD) 

M A y 

rADioLogY on-CALL MAnuAL 

Roland Talanow (Cleveland, OH) 

Radiology • Paperback • 5 × 7 • 304 pp 

978-0-07-163797-8 • 0-07-163797-4 

$75.00MD ($87.95 CAD) 

PHArMACotHErAPY FLASH CArDS 

Jeremy Johnson (Oklahoma City, OK) 

Pharmacy Review • 300 cards per pack 

978-0-07-174115-6 • 0-07-174115-1 

$50.00MD ($58.95 CAD) 

June 

VAugHAn & ASBurY’S gEnErAL oPHtHALMoLogY, 

EigHtEEntH EDition 

Paul Riordan-Eva (London, UK), Emmett T. Cunningham 

Ophthalmology • Paperback • 7K × 9G • 480 pp 

978-0-07-163420-5 • 0-07-163420-7 

$70.00MD ($82.95 CAD) 


WiLLiAMS HEMAtoLogY CoMPAnion MAnuAL, 

EigHtH EDition 

Marshall A. Lichtman (Rochester, NY) 

Hematology • Paperback • 4I × 8G • 560 pp 

978-0-07-162242-4 • 0-07-162242-X 

$70.00MD ($82.95 CAD) 



July 

Drug inForMAtion 

A guide for Pharmacists, Fourth Edition 

Patrick M. Malone (Omaha, NE), Karen L. Kier, John Stanovich 

Pharmacology • Paperback • 6 × 9 • 960 pp 

978-0-07-162495-4 • 0-07-162495-3 

$60.00MD ($70.95 CAD) 


PHArMACotHErAPY CASEBook: A PAtiEnt- 

FoCuSED APProACH, EigHtH EDition 

Terry L. Schwinghammer (Washington, PA), Julia M. Koehler 

Pharmacology • Paperback • 8H × 10M • 432 pp 

978-0-07-174626-7 • 0-07-174626-9 

$55.00MD ($64.95 CAD) 


August 

CurrEnt DiAgnoSiS & trEAtMEnt 

otoLArYngoLogY HEAD AnD nECk SurgErY, 

tHirD EDition 

Anil Lalwani (New York, NY) 

Otolaryngology • Paperback • 7K × 9G • 1008 pp 

978-0-07-162439-8 • 0-07-162439-2 

$85.00MD ($99.95 CAD) 


MAnuAL oF PoiSoning AnD Drug oVErDoSE, 

SiXtH EDition 

Kent Olson, MD (San Francisco, CA) 

Emergency Medicine • 5H × 8G • 700 pp 

0-07-166833-0 • 978-0-07-166833-0 

$70.00MD ($87.95 CAD) 

s epteM ber 

HEMAtoLogY-onCoLogY tHErAPY, 

SEConD EDition 

Michael M. Boyiadzis (Pittsburgh, PA), Peter F. Lebowitz, James 

N. Frame, Dave Kohler, Tito Fojo 

Oncology • Paperback • 8H × 10M • 1008 pp 

978-0-07-163789-3 • 0-07-163789-3 

$99.00MD ($116.95 CAD) 

Previous ISBNs: 2006 • 978-0-07-143497-3 • 0-07-143497-6

74 z Spring 2011 z McGraw-Hill z Title Index 

A 

Accelerate the Sale, Rodgers 6 

Advanced Spanish Step-by-Step, Bregstein 49 

All About Forex Trading, Jagerson 16 

All About Investing in Gold, Jagerson 

American Sign Language Phrase Book with DVD, 

16 

The, Fant 47 

Anesthesiology Oral Board Flash Cards, Gadsden 71 

Applied Hydrology, 2/e, Maidment 64 

B 

Be a Great Flirt, with Audio CD, van Rood 32 

Be a Great Single Parent, Hayman 33 

Be a Happier Parent with NLP, Bartkowiak 32 

Be a Master at Go, Matthews 31 

Behavioral Investment Management, de Servigny 25 

Be More Assertive, Hayman 32 

Big Silver Book of Russian Verbs, The, 2/e, Franke 47 

Boost Your Vitality with Ayurveda, Lie 32 

Brain Training for Babies, Lowe 33 

Build Your Own Electric Boat, Vogel 60 

Build Your Own Small Wind Power System, Shea 60 

Business Improv Activities, Gee 13 

C 

Change Your Life with Emotional Intelligence, 

2/e, Wilding 

Chemical Technicians’ Ready Reference 

32 

Handbook, 5/e, Ballinger 63 

Chemistry Demystified, 2/e, Williams 34 

Chinese On the Go, LiveABC 

CISA Certified Information Systems Auditor 

46 

All-in-One Exam Guide, 2/e, Gregory 56 

CISSP Boxed Set, Harris 55 

Complete Bengali, 4/e, Radice 50 

Complete Bengali, 4/e, with Audio CDs, Radice 50 

Complete Bulgarian, 4/e, Holman 

Complete Bulgarian, 4/e, with Audio CDs, 

50 

Holman 50 

Complete Czech, 3/e, Short 50 

Complete Czech, 3/e, with Audio CDs, Short 50 

Complete Estonian, 2/e, Kitsnik 50 

Complete Estonian, 2/e, with Audio CDs, Kitsnik 50 

Complete Finnish, 4/e, Leney 50 

Complete Finnish, 4/e, with Audio CDs, Leney 50 

Complete Hindi, 2/e, Snell 50 

Complete Hindi, 2/e, with Audio CDs, Snell 50 

Complete Latin, 4/e, Betts 50 

Complete Latvian, 2/e, Svilane 50 

Complete Latvian, 2/e, with Audio CDs, Svilane 50 

Complete Lithuanian, 2/e, Ramoniene 

Complete Lithuanian, 2/e, with Audio CDs, 

50 

Ramoniene 50 

Complete Panjabi, 4/e, Kaira 50 

Complete Panjabi, 4/e, with Audio CDs, Kaira 50 

Complete Polish, 5/e, Gotteri 50 

Complete Polish, 5/e, with Audio CDs, Gotteri 50 

CompTIA CTP+ Convergence Technologies 

Professional Certification Study Guide 

(Exam N0-201), Carpenter 56 

Contemporary Art, Pooke 31 

Current Diagnosis & Treatment, Otolaryngology 

Head and Neck Surgery, 3/e, Lalwani 73 

D 

Data Warehouse Mentor, The, Laberge 54 

Deja Review Emergency Medicine, 2/e, Jang 68 

Deja Review Family Medicine, 2/e, Perez 68 

Deja Review Internal Medicine, 2/e, Saadat 

Deja Review Obstetrics & Gynecology, 2/e, 

69 

Miller 69 

Deja Review Pediatrics, 2/e, Davey 69 

Deja Review Psychiatry, 2/e, Gopal 68 

Deja Review Surgery, 2/e, Tevar 69 

Demystified series 34–35 

Design of Urban Stormwater Controls, MOP 23, 

2/e, Water Environment Federation 64 

Drucker’s Lost Art of Management, Maciariello 3 

Drug Information, 4/e, Malone 73 

Ductile Design of Steel Structures, 2/e, Bruneau 63 

E 

Easy PC Care: Be Your Own Expert, Price 31 

Electrical Safety Handbook, 4/e, Cadick 

Electric Motor Maintenance and Troubleshooting, 

62 

2/e, Hand 58 

Entourage, 5/e, Burden 61 

Essential French Grammar, Adamson 51 

Essential German Grammar, Russ 51 

Essentials of Nursing Informatics, 5/e, Saba 72 

Essential Spanish Grammar, Kattan-Ibarra 51 

Essential Spanish Verbs, Hollis 51 

Essential Urdu Dictionary, Matthews 51 

Ethics Demystified, Newman 35 

Everyday Arabic Dictionary, Collins 46 

Everyday German Dictionary, Collins 46 

Everyday Italian Dictionary, Collins 46 

Everyday Japanese Dictionary, Collins 46 

F 

15 Dangerously Mad Projects for the Evil Genius, 

Monk 59 

Finding Money, Solomon 28 

First Aid for the Internal Medicine Boards, 3/e, 

Le 70 

5 Steps to a 5: AP Biology, 2012-2013/e, Anestis 38 

5 Steps to a 5: AP Biology, 2012-2013/e, 

with CD-ROM, Anestis 38 

5 Steps to a 5: AP Calculus AB & BC, 

2012-2013/e, Ma 39 

5 Steps to a 5: AP Chemistry, 2012-2013/e, 

Langley 39 

5 Steps to a 5: AP English Language, 

2012-2013/e, Murphy 38 

5 Steps to a 5: AP English Language, 

2012-2013/e, with CD-ROM, Murphy 38 

5 Steps to a 5: AP English Literature, 

2012-2013/e, Rankin 39 

5 Steps to a 5: AP English Literature, 

2012-2013/e, with CD-ROM, Rankin 39 

5 Steps to a 5: AP Environmental Science, 

2012-2013/e, Williams 39 

5 Steps to a 5: AP European History, 

2012-2013/e, Brautigam 39 

5 Steps to a 5: AP Human Geography, 

2012-2013/e, Gillespie 39 

5 Steps to a 5: AP Microeconomics/Macroeconomics, 

2012-2013/e, Dodge 38 

5 Steps to a 5: AP Microeconomics/Macroeconomics, 

2012-2013/e, with CD-ROM, Dodge 38 

5 Steps to a 5: AP Physics B&C, 2012-2013/e, 

Jacobs 39 

5 Steps to a 5: AP Psychology, 2012-2013/e, 

Maitland 39 

5 Steps to a 5: AP Psychology, 2012-2013/e, with 

CD-ROM, Maitland 39 

5 Steps to a 5: AP Spanish Language with 

MP3 Disk, 2012-2013/e, LaVoie 39 

5 Steps to a 5: AP Statistics, 2012-2013/e, 

Hinders 39 

5 Steps to a 5: AP US Government and Politics, 

2012-2013/e, Lamb 38 

5 Steps to a 5: AP US Government and Politics, 

2012-2013/e, with CD-ROM, Lamb 38 

5 Steps to a 5: AP US History, 2012-2013/e, 

Armstrong 38 

5 Steps to a 5: AP US History, 2012-2013/e, 

with CD-ROM, Armstrong 38 

5 Steps to a 5: AP World History, 2012-2013/e, 

Martin 38 

5 Steps to a 5: Writing the AP English Essay, 

2012-2013/e, Murphy 39 

Forensic Geotechnical and Foundation 

Engineering, 2/e, Day 62 

Forex Mindset, The, Martinez 17 

From Idea to Success, Fairbrothers 23 

G 

Geometry Demystified, 2/e, Gibilisco 35 

Get Started in Excel, Stephen 31 

Get Started in Polish, Gotteri 51 

Get Started in Polish, with Audio CDs, Gotteri 51 

Get Started on Your Mac, Lawton 31 

GPS for Mariners, 2/e, Sweet 30 

Green Supply Chain Management, Wang 63 

Green Your Home, Keller 12 

H 

Handbook of Employee Benefits, The, 7/e, 

Rosenbloom 25 

Handbook of Energy Engineering Calculations, 

Hicks 63 

Harrison’s Principles of Internal Medicine, 18/e, 

Longo 65 

Head and Neck Imaging Cases, Sakai 73 

Hematology-Oncology Therapy, 2/e, Boyiadzis 73 

Hinduism–An Introduction, Owen 31

House that Bogle Built, The, Braham 4 

HTML5 for IOS and Android, Nixon 57 

I–J 

Improve Your Copywriting, Gabay 31 

Intelligent Commodity Indexing, Greer 24 

Javascript The Complete Reference, 3/e, Powell 57 

L 

Lange Q&A: Internal Medicine, 5/e, Patel 66 

Lange Q&A: Obstetrics & Gynecology, 9/e, Phelan 67 

Lange Q&A: Psychiatry, 10/e, Blitzstein 66 

Lange Q&A: Ultrasonography, 4/e, Odwin 

Large-Scale Solar Power System Design 

67 

(Greensource), Gevorkian 62 

Lean Six Sigma for Federal Services, Elliotte 7 

Learn to Play Cricket, Butcher 32 

Likeable Social Media, Kerpen 

Lineman and Cableman’s Handbook, 12/e, 

9 

Shoemaker 62 

M 

Make a Great Speech, Arnold 32 

Manage Your Stress for a Happier Life, Looker 32 

Managing Virtual Teams, Fisher 

Make Over Your Spanish in Just 3 Weeks!, 

8 

Godard 49 

Market Mind Games, Shull 19 

Market Taker’s Edge, The, Passarelli 20 

Marx–The Key Ideas, Hands 31 

Mastering Chinese, with Two Audio CDs, Xiang 

Mastering Trade Selection and Management, 

44 

Norris 7 

McGraw-Hill’s ACT, Dulan 37 

McGraw-Hill’s ACT, with CD-ROM, Dulan 37 

McGraw-Hill’s GRE Vocabulary Flashcards, Dulan 40 

McGraw-Hill’s Illustrated Japanese Dictionary, 

LiveABC 

McGraw-Hill’s Illustrated Korean Dictionary, 

48 

LiveABC 48 

McGraw-Hill’s LSAT, 2012/e, Curvebreakers 

McGraw-Hill’s LSAT, 2012/e, with CD-ROM, 

37 

Curvebreakers 

McGraw-Hill Specialty Board Review Emergency 

37 

Medicine, 2/e, Promes 71 

McGraw-Hill’s SAT, Black 36 

McGraw-Hill’s SAT, with CD-ROM, Black 36 

McGraw-Hill’s SAT Vocabulary Flashcards, Black 40 

Mechanical Circulatory Support, Joyce 73 

Mechanisms and Mechanical Devices Sourcebook, 

5/e, Sclater 61 

Microbiology Demystified, 2/e, Betsy 

Mike Meyers’ Guide to Supporting Windows 7 

for CompTIA A+ Certification 

35 

(Exams 701 & 702), Meyers 

Modeling and Simulation in Biomedical 

55 

Engineering, van Meurs 64 

Title Index z Access the catalog online at www.mhprofessional.com/ecatalogs z 

N 

NALCO Guide to Boiler Failure Analysis, 2/e, 

Flynn 64 

No B.S. Pricing Strategy, Kennedy 26 

Number Training Your Brain, Hancock 33 

O 

Old Rules of Marketing Are Dead, The, Pearson 4 

Oracle BPM Suite 11g Handbook, Das 53 

Oracle Database 11g Building XML Applications, 

Wang 52 

Oracle Database 11g Real Application Clusters 

Handbook, 2/e, Gopalakrishnan 52 

Oracle Fusion Middleware 11g Architecture and 

Management, Shafii 52 

Oracle Real Application Clusters Testing and 

Tuning, Vallath 53 

Oracle VM Implementation and Administration 

Guide, Whalen 53 

P 

Perfecting Your English Pronunciation, with DVD, 

Cameron 

Perfect Phrases for New Employee Orientation 

47 

and Onboarding, Hampel 10 

Perfect Phrases for Office Professionals, Runion 10 

Persuade Anyone with NLP, Muir 

Pharmacotherapy Casebook: A Patient-Focused 

33 

Approach, 8/e, Schwinghammer 73 

Pharmacotherapy Flash Cards, Johnson 73 

Philosophy Demystified, Arp 34 

Please Every Customer, Lucas 14 

Practice Makes Perfect: Biology, Vivion 41 

Practice Makes Perfect: Chemistry, DeWane 

Practice Makes Perfect: Complete Spanish 

41 

Grammar, 2/e, Nissenberg 44 

Practice Makes Perfect: Physics, Wells 4 

Present with Impact and Confidence, Vickers 32 

Progressive Care Nursing Certification, Ahrens 72 

R 

Radiology On-Call Manual, Talanow 73 

Raise a Confident Child, Pereira 

Read and Speak Greek for Beginners, 2/e, 

32 

with Audio CD, Garoufalia-Middle 

Read and Speak Japanese for Beginners, 2/e, 

48 

with Audio CD, Bagley 

Read and Speak Korean for Beginners, 2/e, 

48 

with Audio CD, Shin 

Read and Think Italian, with Audio CD, 

48 

Editors of Think Italian! Magazine 49 

Real Value of Training, Stone 6 

Relax and Unwind with Yoga, Saraadananda 33 

Reputation Rules, Diermeier 

RESI Residential Electronics System Integrator 

5 

All-in-One Exam Guide, Heneveld 

RHCE Red Hat Certified Engineer Linux Study 

56 

Guide, 6/e, Jang 

Roark’s Formulas for Stress and Strain, 8/e, 

55 

Young 63 

Robot Builders Bonanza, 4/e, McComb 58 

S 

SAP Basis Administration Handbook, 

Netweaver Edition, Mereddy 54 

SAT Demystified, Mayzler 

Saving Capitalism from Short-Termism, 

35 

Rappaport 18 

Say It Right in Chinese, 2/e, EPLS 45 

Say It Right in French, 2/e, EPLS 45 

Say It Right in Italian, 2/e, EPLS 45 

Say It Right in Spanish, 2/e, EPLS 45 

Six Sigma for Sustainability, McCarty 62 

Social Customer, The, Metz 14 

Social Media Analytics, Sponder 22 

Social Media Sales Revolution, Chase 20 

Solving Employee Performance Problems, Bruce 15 

Speed Traders, The, Perez 3 

Start Your Own Event Planning, 3/e, Kimball 27 

Start Your Own Food Truck Business, Mintzer 27 

Statistical Process Control Demystified, Keller 34 

Statistics Demystified, 2/e, Gibilisco 34 

Streamlined Process Improvement, Harrington 18 

Successful Marketing Plan, The, 4/e, Hiebing 

Sustainable Thermal Storage Systems Planning 

12 

Design and Operations, Hyman 63 

T 

Teach Yourself Electricity and Electronics, 5/e, 

Gibilisco 59 

Think Yourself Stronger: Beat Problems, Be 

Resilient, Dryden 33 

Toyota Under File, Liker 2 

Trading Book, The, Baiynd 21 

25 Toughest Sales Objections–And How to 

Overcome Them, Schiffman 15 

U 

Understand Human Rights, de Than 33 

Understanding ETF Options, Trester 24 

Understand Physics, Breithaupt 31 

Understand Postmodernism, Ward 33 

Understand Scottish History, Allan 33 

Understand Statistics, Graham 31 

V–W 

Value-Based Pricing, Macdivitt 22 

Valve Handbook, 3/e, Skousen 

Vaughan & Asbury’s General Ophthalmology, 

62 

18/e, Riordan-Eva 73 

Welding, 2/e, Geary 61 

Why New Markets Matter, Wunker 

Williams Hematology Companion Manual, 8/e, 

13 

Lichtman 73 

Windows 7 for Seniors Quicksteps, Matthews 

Wireless Network Security, a Beginner’s Guide, 

57 

Pearson 54 

75

76 z Spring 2011 z McGraw-Hill z Author Index 

A 

Adamson, Essential French Grammar 51 

Ahrens, Progressive Care Nursing Certification 72 

Allan, Understand Scottish History 

Anestis, 5 Steps to a 5: AP Biology, 

33 

2012-2013/e 

Anestis, 5 Steps to a 5: AP Biology, 

38 

2012-2013/e, with CD-ROM 

Armstrong, 5 Steps to a 5: AP US History, 

38 

2012-2013/e 

Armstrong, 5 Steps to a 5: AP US History, 

38 

2012-2013/e, with CD-ROM 38 

Arnold, Make a Great Speech 32 

Arp, Philosophy Demystified 34 

B 

Bagley, Read and Speak Japanese for Beginners, 

2/e, with Audio CD 48 

Baiynd, Trading Book, The 

Ballinger, Chemical Technicians’ Ready Reference 

21 

Handbook, 5/e 63 

Bartkowiak, Be a Happier Parent with NLP 32 

Betsy, Microbiology Demystified, 2/e 35 

Betts, Complete Latin, 4/e 50 

Black, McGraw-Hill’s SAT 36 

Black, McGraw-Hill’s SAT, with CD-ROM 36 

Black, McGraw-Hill’s SAT Vocabulary Flashcards 40 

Blitzstein, Lange Q&A: Psychiatry, 10/e 66 

Boyiadzis, Hematology-Oncology Therapy, 2/e 73 

Braham, House that Bogle Built, The 

Brautigam, 5 Steps to a 5: AP European History, 

4 

2012-2013/e 39 

Bregstein, Advanced Spanish Step-by-Step 49 

Breithaupt, Understand Physics 31 

Bruce, Solving Employee Performance Problems 15 

Bruneau, Ductile Design of Steel Structures, 2/e 63 

Burden, Entourage, 5/e 61 

Butcher, Learn to Play Cricket 32 

C 

Cadick, Electrical Safety Handbook, 4/e 

Cameron, Perfecting Your English Pronunciation, 

62 

with DVD 

Carpenter, CompTIA CTP+ Convergence 

Technologies Professional Certification Study 

47 

Guide (Exam N0-201) 56 

Chase, Social Media Sales Revolution 20 

Collins, Everyday Arabic Dictionary 46 

Collins, Everyday German Dictionary 46 

Collins, Everyday Italian Dictionary 46 

Collins, Everyday Japanese Dictionary 46 

Curvebreakers, McGraw-Hill’s LSAT, 2012/e 

Curvebreakers, McGraw-Hill’s LSAT, 2012/e, 

37 

with CD-ROM 37 

D 

Das, Oracle BPM Suite 11g Handbook 53 

Davey, Deja Review Pediatrics, 2/e 69 

Day, Forensic Geotechnical and Foundation 

Engineering, 2/e 62 

de Servigny, Behavioral Investment Management 25 

de Than, Understand Human Rights 33 

DeWane, Practice Makes Perfect: Chemistry 41 

Diermeier, Reputation Rules 5 

Dodge, 5 Steps to a 5: AP Microeconomics/ 

Macroeconomics, 2012-2013/e 38 

Dodge, 5 Steps to a 5: AP Microeconomics/ 

Macroeconomics, 2012-2013/e, with CD-ROM 38 

Dryden, Think Yourself Stronger: Beat Problems, 

Be Resilient 33 

Dulan, McGraw-Hill’s ACT 37 

Dulan, McGraw-Hill’s ACT, with CD-ROM 37 

Dulan, McGraw-Hill’s GRE Vocabulary Flashcards 40 

E 

Editors of Think Italian! Magazine, Read and Think 

Italian, with Audio CD 49 

Elliotte, Lean Six Sigma for Federal Services 7 

EPLS, Say It Right in Chinese, 2/e 45 

EPLS, Say It Right in French, 2/e 45 

EPLS, Say It Right in Italian, 2/e 45 

EPLS, Say It Right in Spanish, 2/e 45 

F 

Fairbrothers, From Idea to Success 23 

Fant, American Sign Language Phrase Book with 

DVD, The 47 

Fisher, Managing Virtual Teams 8 

Flynn, NALCO Guide to Boiler Failure Analysis, 

2/e 64 

Franke, Big Silver Book of Russian Verbs, The, 

2/e 47 

G 

Gabay, Improve Your Copywriting 31 

Gadsden, Anesthesiology Oral Board Flash Cards 71 

Garoufalia-Middle, Read and Speak Greek for 

Beginners, 2/e, with Audio CD 48 

Geary, Welding, 2/e 61 

Gee, Business Improv Activities 

Gevorkian, Large-Scale Solar Power System 

13 

Design (Greensource) 62 

Gibilisco, Geometry Demystified, 2/e 35 

Gibilisco, Statistics Demystified, 2/e 

Gibilisco, Teach Yourself Electricity and 

34 

Electronics, 5/e 

Gillespie, 5 Steps to a 5: AP Human Geography, 

59 

2012-2013/e 39 

Godard, Make Over Your Spanish in Just 3 Weeks 49 

Gopal, Deja Review Psychiatry, 2/e 

Gopalakrishnan, Oracle Database 11g Real 

68 

Application Clusters Handbook, 2/e 52 

Gotteri, Complete Polish, 5/e 50 

Gotteri, Complete Polish, 5/e, with Audio CDs 50 

Gotteri, Get Started in Polish 51 

Gotteri, Get Started in Polish, with Audio CDs 51 

Graham, Understand Statistics 31 

Greer, Intelligent Commodity Indexing 

Gregory, CISA Certified Information Systems 

24 

Auditor All-in-One Exam Guide, 2/e 56 

H 

Hampel, Perfect Phrases for New Employee 

Orientation and Onboarding 10 

Hancock, Number Training Your Brain 

Hand, Electric Motor Maintenance and 

33 

Troubleshooting, 2/e 58 

Hands, Marx–The Key Ideas 31 

Harrington, Streamlined Process Improvement 18 

Harris, CISSP Boxed Set 55 

Hayman, Be a Great Single Parent 33 

Hayman, Be More Assertive 

Heneveld, RESI Residential Electronics System 

32 

Integrator All-in-One Exam Guide 

Hicks, Handbook of Energy Engineering 

56 

Calculations 63 

Hiebing, Successful Marketing Plan, The, 4/e 

Hinders, 5 Steps to a 5: AP Statistics, 

12 

2012-2013/e 39 

Hollis, Essential Spanish Verbs 51 

Holman, Complete Bulgarian, 4/e 

Holman, Complete Bulgarian, 4/e, 

50 

with Audio CDs 

Hyman, Sustainable Thermal Storage Systems 

50 

Planning Design and Operations 63 

J 

Jacobs, 5 Steps to a 5: AP Physics B&C, 

2012-2013/e 39 

Jagerson, All About Forex Trading 16 

Jagerson, All About Investing in Gold 16 

Jang, Deja Review Emergency Medicine, 2/e 

Jang, RHCE Red Hat Certified Engineer Linux 

68 

Study Guide, 6/e 55 

Johnson, Pharmacotherapy Flash Cards 73 

Joyce, Mechanical Circulatory Support 73 

K 

Kaira, Complete Panjabi, 4/e 50 

Kaira, Complete Panjabi, 4/e, with Audio CDs 50 

Kattan-Ibarra, Essential Spanish Grammar 51 

Keller, Green Your Home 12 

Keller, Statistical Process Control Demystified 34 

Kennedy, No B.S. Pricing Strategy 26 

Kerpen, Likeable Social Media 9 

Kimball, Start Your Own Event Planning, 3/e 27 

Kitsnik, Complete Estonian, 2/e 50 

Kitsnik, Complete Estonian, 2/e, with Audio CDs 50 

L 

Laberge, Data Warehouse Mentor, The 54 

Lalwani, Current Diagnosis & Treatment, 

Otolaryngology Head and Neck Surgery, 3/e 73 

Lamb, 5 Steps to a 5: AP US Government and 

Politics, 2012-2013/e 38 

Lamb, 5 Steps to a 5: AP US Government and 

Politics, 2012-2013/e, with CD-ROM 38 

Langley, 5 Steps to a 5: AP Chemistry, 

2012-2013/e 39 

LaVoie, 5 Steps to a 5: AP Spanish Language 

with MP3 Disk, 2012-2013/e 39

Lawton, Get Started on Your Mac 31 

Le, First Aid for the Internal Medicine Boards, 3/e 70 

Leney, Complete Finnish, 4/e 50 

Leney, Complete Finnish, 4/e, with Audio CDs 50 

Lichtman, Williams Hematology Companion 

Manual, 8/e 73 

Lie, Boost Your Vitality with Ayurveda 32 

Liker, Toyota Under File 2 

LiveABC, Chinese On the Go 46 

LiveABC, McGraw-Hill’s Illustrated Japanese 

Dictionary 48 

LiveABC, McGraw-Hill’s Illustrated Korean 

Dictionary 48 

Longo, Harrison’s Principles of Internal Medicine, 

18/e 65 

Looker, Manage Your Stress for a Happier Life 32 

Lowe, Brain Training for Babies 33 

Lucas, Please Every Customer 14 

M 

Ma, 5 Steps to a 5: AP Calculus AB & BC, 

2012-2013/e 39 

Macdivitt, Value-Based Pricing 22 

Maciariello, Drucker’s Lost Art of Management 3 

Maidment, Applied Hydrology, 2/e 

Maitland, 5 Steps to a 5: AP Psychology, 

64 

2012-2013/e 

Maitland, 5 Steps to a 5: AP Psychology, 

39 

2012-2013/e, with CD-ROM 39 

Malone, Drug Information, 4/e 

Martin, 5 Steps to a 5: AP World History, 

73 

2012-2013/e 38 

Martinez, Forex Mindset, The 17 

Matthews, Be a Master at Go 31 

Matthews, Essential Urdu Dictionary 51 

Matthews, Windows 7 for Seniors Quicksteps 57 

Mayzler, SAT Demystified 35 

McCarty, Six Sigma for Sustainability 62 

McComb, Robot Builders Bonanza, 4/e 

Mereddy, SAP Basis Administration Handbook, 

58 

Netweaver Edition 54 

Metz, Social Customer, The 

Meyers, Mike Meyers’ Guide to Supporting 

Windows 7 for CompTIA A+ Certification 

14 

(Exams 701 & 702) 

Miller, Deja Review Obstetrics & Gynecology, 

55 

2/e 69 

Mintzer, Start Your Own Food Truck Business 

Monk, 15 Dangerously Mad Projects for the Evil 

27 

Genius 59 

Muir, Persuade Anyone with NLP 

Murphy, 5 Steps to a 5: AP English Language, 

33 

2012-2013/e 

Murphy, 5 Steps to a 5: AP English Language, 

38 

2012-2013/e, with CD-ROM 

Murphy, 5 Steps to a 5: Writing the AP English 

38 

Essay, 2012-2013/e 39 

Author Index z Access the catalog online at www.mhprofessional.com/ecatalogs z 

N 

Newman, Ethics Demystified 35 

Nissenberg, Practice Makes Perfect: Complete 

Spanish Grammar, 2/e 44 

Nixon, HTML5 for IOS and Android 57 

Norris, Mastering Trade Selection and 

Management 7 

O–P 

Odwin, Lange Q&A: Ultrasonography, 4/e 67 

Owen, Hinduism–An Introduction 31 

Passarelli, Market Taker’s Edge, The 20 

Patel, Lange Q&A: Internal Medicine, 5/e 66 

Pearson, Old Rules of Marketing Are Dead, The 

Pearson, Wireless Network Security, a 

4 

Beginner’s Guide 54 

Pereira, Raise a Confident Child 32 

Perez, Deja Review Family Medicine, 2/e 68 

Perez, Speed Traders, The 

Phelan, Lange Q&A: Obstetrics & Gynecology, 

3 

9/e 67 

Pooke, Contemporary Art 31 

Powell, Javascript The Complete Reference, 3/e 57 

Price, Easy PC Care: Be Your Own Expert 

Promes, McGraw-Hill Specialty Board Review 

31 

Emergency Medicine, 2/e 71 

R 

Radice, Complete Bengali, 4/e 50 

Radice, Complete Bengali, 4/e, with Audio CDs 50 

Ramoniene, Complete Lithuanian, 2/e 

Ramoniene, Complete Lithuanian, 2/e, 

50 

with Audio CDs 

Rankin, 5 Steps to a 5: AP English Literature, 

50 

2012-2013/e 

Rankin, 5 Steps to a 5: AP English Literature, 

39 

2012-2013/e, with CD-ROM 39 

Rappaport, Saving Capitalism from Short-Termism 18 

Riordan-Eva, Vaughan & Asbury’s General 

Ophthalmology, 18/e 73 

Rodgers, Accelerate the Sale 

Rosenbloom, Handbook of Employee Benefits, 

6 

The, 7/e 25 

Runion, Perfect Phrases for Office Professionals 10 

Russ, Essential German Grammar 51 

S 

Saadat, Deja Review Internal Medicine, 2/e 69 

Saba, Essentials of Nursing Informatics, 5/e 72 

Sakai, Head and Neck Imaging Cases 73 

Saraadananda, Relax and Unwind with Yoga 

Schiffman, 25 Toughest Sales Objections–And 

33 

How to Overcome Them 

Schwinghammer, Pharmacotherapy Casebook: 

15 

A Patient-Focused Approach, 8/e 

Sclater, Mechanisms and Mechanical Devices 

73 

Sourcebook, 5/e 

Shafii, Oracle Fusion Middleware 11g 

61 

Architecture and Management 52 

Shea, Build Your Own Small Wind Power System 60 

Shin, Read and Speak Korean for Beginners, 

2/e, with Audio CD 48 

Shoemaker, Lineman and Cableman’s Handbook, 

12/e 62 

Short, Complete Czech, 3/e 50 

Short, Complete Czech, 3/e, with Audio CDs 50 

Shull, Market Mind Games 19 

Skousen, Valve Handbook, 3/e 62 

Snell, Complete Hindi, 2/e 50 

Snell, Complete Hindi, 2/e, with Audio CDs 50 

Solomon, Finding Money 28 

Sponder, Social Media Analytics 22 

Stephen, Get Started in Excel 31 

Stone, Real Value of Training 6 

Svilane, Complete Latvian, 2/e 50 

Svilane, Complete Latvian, 2/e, with Audio CDs 50 

Sweet, GPS for Mariners, 2/e 30 

T 

Talanow, Radiology On-Call Manual 73 

Tevar, Deja Review Surgery, 2/e 69 

Trester, Understanding ETF Options 24 

V 

Vallath, Oracle Real Application Clusters Testing 

and Tuning 

van Meurs, Modeling and Simulation in 

53 

Biomedical Engineering 64 

van Rood, Be a Great Flirt, with Audio CD 32 

Vickers, Present with Impact and Confidence 32 

Vivion, Practice Makes Perfect: Biology 41 

Vogel, Build Your Own Electric Boat 60 

W–Y 

Wang, Green Supply Chain Management 

Wang, Oracle Database 11g Building XML 

63 

Applications 52 

Ward, Understand Postmodernism 

Water Environment Federation, Design of Urban 

33 

Stormwater Controls, MOP 23, 2/e 64 

Wells, Practice Makes Perfect: Physics 

Whalen, Oracle VM Implementation and 

41 

Administration Guide 

Wilding, Change Your Life with Emotional 

53 

Intelligence, 2/e 32 

Williams, Chemistry Demystified, 2/e 

Williams, 5 Steps to a 5: AP Environmental 

34 

Science, 2012-2013/e 39 

Wunker, Why New Markets Matter 13 

Xiang, Mastering Chinese, with Two Audio CDs 

Young, Roark’s Formulas for Stress and Strain, 

44 

8/e 63 

77

78 

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Ordering information z Access the catalog online at www.mhprofessional.com/ecatalogs z 79 

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doMeStIC US SaleS InForMatIon 

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