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News From left, Patricia Stevens, executive director of the Fairfax County Office of Public and Private Partnerships and Visit Fairfax President and CEO Barry Biggar speak to <strong>Reston</strong> residents at the <strong>Reston</strong> Community Center Lake Anne about ways to increase awareness of Lake Anne. Bringing Business, People to Lake Anne Residents discuss way to improve Lake Anne “brand.” By Alex McVeigh <strong>The</strong> <strong>Connection</strong> Members of the Fairfax County Office of Public and Private Partnerships (OP3) and Visit Fairfax held a discussion on ways to attract more visitors and businesses to Lake Anne. During the meeting, which took place at the <strong>Reston</strong> Community Center Lake Anne, guests discussed things they believe would make Lake Anne more of a destination. “One of the biggest chances Lake Anne has is to reach people that might come here for one thing, but get something else out of it,” said Patricia Stevens, executive director of OP3. “For example, there are dozens of hairdressers and nail salons in this area, but none where you can get your nails or hair done and look out on a lake. Stevens said they are looking at opportunities that can start almost immediately, such as creating some sort of package that allows people to come for a day, get nails done, explore the local area and then have dinner all while at Lake Anne. EVE THOMPSON, head of the www.<strong>Connection</strong><strong>Newspapers</strong>.com Lake Anne Merchants Committee, says they have strategies in place to help market and promote businesses in Lake Anne, but they are still looking for businesses to fill the vacancies. “We’ve got a beautiful vacancy right on the corner of the ‘J’, and we have plans to support them with graphics, designs and signage,” she said. “We just need ways to let more people know about this place.” Beatrice Shields, a 40-year <strong>Reston</strong> resident, said she would “<strong>Reston</strong> Town Center has a brand, how do we create that same brand?” — Ken Knueven, <strong>Reston</strong> Association Lake Anne/Tall Oaks director like to see Lake Anne to host attractions that would be closer to home for many <strong>Reston</strong>ians. “How about making some sort of foreign film night? I have passes for the Fairfax Cinema, but they’re a year old, because I don’t want to go that far,” she said. “What about having something like a foreign film night, then maybe some sort of discount deal for dinner at a restaurant here. That would be a great way to bring people to Lake Anne for an entire evening.” Ken Knueven, <strong>Reston</strong> Associa- tion Lake Anne/Tall Oaks director, said his time working the <strong>Reston</strong> Association booth at the <strong>Reston</strong> Festival gave him some ideas. “I spent two days in the RA booth, and there were a lot of people from <strong>Reston</strong> Town Center, but also a lot from Chantilly, Arlington and some from as far as South Carolina. But they were all together at <strong>Reston</strong> Town Center at that time,” he said. “I think Lake Anne can get the low-hanging fruit, but we need to know how to get those people from Chantilly, Alexandria, Ashburn to come to Lake Anne. <strong>Reston</strong> Town Center has a brand, how do we create that same brand?” VISIT FAIRFAX is a nonprofit organization funded 100 percent by the hotel tax, whose mission is to enhance economic and social growth through marketing and promotion. According to Visit Fairfax, Fairfax County brought in $2.406 billion in tourism in 2006, which is about 40 percent of Virginia’s overall tourist income. Visit Fairfax President and CEO Barry Biggar says that Lake Anne’s architecture, history and geography could make it a destination within <strong>Reston</strong>. “Tourism is an amazing industry to take advantage of, and Lake Anne is a compelling destination for many reasons,” Biggar said. “But for a lot of people who come to <strong>Reston</strong>, especially on business, they never see anything outside of <strong>Reston</strong> Town Center.” Photo by Alex McVeigh/<strong>The</strong> <strong>Connection</strong> On a warm summer evening, June 22, Officer Austin, Smokey and their colleague Herndon Police Officer Mark Fraser do a training exercise in Herndon with the “bite sleeve” working through several criminal apprehension scenarios. Dogs Assist Officers After a successful training exercise in the international arrivals section of Dulles Airport, Sheriff, a Customs and Customs and Border Protection narcotics detection dog, chews on his reward on June 3. Sheriff trains with his handler Officer Damina Notnagle every day. On June 3, as international passengers are traveling through Customs at Dulles Airport, Hudson, an agriculture detector dog with the Customs and Customs and Border Protection, and his handler Officer Jennifer Jones inspect luggage to make sure they are not bringing fruits, vegetables or meats into the country from abroad. <strong>Reston</strong> <strong>Connection</strong> ❖ July 27- August 2, 2011 ❖ 3 Photos by Deb Cobb/<strong>The</strong> <strong>Connection</strong>