News as PDF - Loewe AG
News as PDF - Loewe AG
News as PDF - Loewe AG
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with perfect virtuosity. The use of aluminium and gl<strong>as</strong>s throughout and the characteristic<br />
<strong>Loewe</strong> eye clearly identify the Reference Mediacenter <strong>as</strong> a component of the <strong>Loewe</strong><br />
Reference System.<br />
For a long time, the designers racked their brains over the speaker system they would<br />
need. Simply due to the laws of physics, conventional speakers always require a certain<br />
housing depth in order to achieve impressive sound volume. However, the required<br />
housing depth would have a significant negative impact on the aesthetic of the Reference<br />
System. Electrostat technology presented a high-end solution to the problem. The<br />
mechanical vibrations are produced by a wafer-thin membrane – which provides<br />
outstanding sound quality. This enabled the designers to develop the Reference Sound<br />
Stand Speakers, to complement the ultra-slim Reference TV. The design proposed<br />
placing the membrane in a single, thin, milled aluminium panel. The speaker design thus<br />
perfectly complements the Reference Mediacenter and Reference TV.<br />
The television also underwent another crucial revision. Instead of a very large floor stand,<br />
<strong>as</strong> planned in the initial designs, the 52-inch screen would now be mounted on an elegant<br />
aluminium floor stand. This means that, in spite of its size, the stunning Reference TV<br />
appears to float in the air. This impression is further enhanced by the slim profile of the<br />
panel screen, which h<strong>as</strong> a depth of just 6 cm.<br />
The new <strong>Loewe</strong> Reference line now bears no comparison - no system h<strong>as</strong> ever formed<br />
such a harmonious whole. It’s no surprise that even before its market launch the new<br />
<strong>Loewe</strong> Reference home entertainment system h<strong>as</strong>, amongst others, received the coveted<br />
IFA PreView award for the best design achievement from more than 250 Germanspeaking<br />
journalists.<br />
Frieder C. Löhrer, CEO of <strong>Loewe</strong> <strong>AG</strong>, explained, “For us, the IFA PreView Award for the<br />
best design achievement 2009 is both confirmation of the route we have taken and an<br />
incentive to pursue it further”.<br />
<strong>Loewe</strong> Reference design<br />
Press rele<strong>as</strong>e<br />
September 2009<br />
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