Sarhad Provincial Conservation Strategy - IUCN

Sarhad Provincial Conservation Strategy - IUCN Sarhad Provincial Conservation Strategy - IUCN

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14 C U L T U R A L H E R I T A G E & S U S T A I N A B L E T O U R I S M Sharif is controlled by the Federal Government. The distribution of museum management and control among the Federal and provincial departments has badly affected the performance and image of these facilities and has constrained their development. The northern valleys of the NWFP are famous and have a rich legacy of Gandhara, Buddhist, Hindu Shahi, and Islamic civilizations. However, the illegal trade and trafficking of antiques has increased during the past years and requires the immediate attention of the concerned departments and decision makers, to allocate sufficient financial resources and get assistance from donors for the maintenance, upgrading, and extension of services in existing museums. Funds are also required for the establishment of new museums to preserve and protect the historic treasures of the province. To make the museums self-sufficient in terms of finances, the present entrance fees should be raised, facilities like restaurants and book shops should be provided, trained guide services could be made available at each museum, and national and international publicity about existing museums and their facilities should be improved to attract more v i s i t o r s . 1 4 . 1 . 4 A rts & Crafts The arts and crafts of the NWFP show a diversity in their ingenuity, style, and variety, reflecting the lifestyle and behaviour patterns of people living in various parts of the province and their local cultures. Scant attention has been paid to the promotion of art in the province, and many cities and towns (other than Peshawar) do not have proper facilities for musical concerts, dramas, literary gatherings, or art exhibitions. Also, not enough attention has been given to understanding the role of art and culture in the promotion and development of civil society. The provincial department of tourism, sports, and culture is the lead department for the promotion of cultural arts, but its efforts are small and fragmented. The Abasin Arts Council Peshawar has played a considerable role in the promotion, development, and propagation of arts in the province, but its efforts are 172 SARHAD PROVINCIAL CONSERVATION STRATEGY limited due to its meagre financial resources. The potential of the Sarhad Arts Council has also been underused, and the regional art councils supported by this group remain underfinanced. Local radio and television management is also trying to promote and keep local arts alive, but their efforts are constrained by limited resources. Many local musicians have already moved from the province to other parts of the country as there are very few opportunities for local performances. The arts of the province can only be promoted and developed if artists get more opportunities for performance and due recognition from the public and Government. Facilities should be provided at each division level in the province, and more financial resources need to be provided to the Art Councils and to the artists community. Local radio and television management should provide more opportunities for local artists. The private sector needs to be encouraged to take part in the organization of cultural and art shows. Handicrafts of the NWFP are in great demand both inside and outside the country. The Small Industrial Development Board (SIDB) of the province has made a very valuable contribution to crafts development and promotion; it has provided training in different crafts, collection and display galleries, marketing, loan facilities to artisans, and promotion centres for various crafts in different parts of the province. SIDB craft and art centres given in Table 14.1. Promotion and development of local crafts and economic incentives for local people are needed. Such efforts could include the establishment of artisan villages at the district level, where common facilities for work, display, marketing, and skills training could be provided to encourage more people to become involved in this profession and contribute to the economic development of the area. Artisan villages would not only provide facilities to the crafts-people, but could also become tourist attractions in their own right. Also, financial institutions and the private sector need to introduce financing schemes for local craft development, marketing, and extension services to provide more opportunities to the artisan community in the province.

1 4 . 2 ECOLOGICAL & CULTURAL TOURISM Tourism in the NWFP is only in an embryonic state, but it is already causing environmental problems. Pollution and litter left by mountaineering expeditions and trekkers are found in the remote northern areas of the province—and this is but one example of the harmful environmental impacts. It is therefore essential that tourism development is environmentally sensitive and responsive to local communities, while remaining attractive to tourists and profitable to trade. Many schemes to develop tourism in the province have been launched and completed over the last few decades. With the financial assistance of the Austrian Government, ski resort facilities were built at Malam Jabba in Swat. The Pakistan Tourism Development Corporation runs hotels and motels in the northern parts of the province and in the Hazara Valley. The chair lift in Ayubia, camping and trekking facilities in Galiat, Kaghan, and Lake Saiful Maluk, and con- C U L T U R A L H E R I T A G E & S U S T A I N A B L E T O U R I S M 14 struction of Kund National Park have also been practical steps for the development and promotion of tourism in the province. In 1991 the Government also set up the Sarhad Tourism Corporation to motivate the private sector to support tourism in the province. There is a need to develop sustainable tourism, a concept that implies that actions taken now should be for the benefit of, and not at the expense of, future generations. Such a system should avoid environmental degradation and excessive resource depletion. Conventional mass tourism is seen as a triangle of forces, with host communities and habitats, visitors, and the tourist industry in a stable relationship. The aim of sustainable tourism is to bring the groups into equilibrium for the long-term benefit of all parties. To be successful, sustainable tourism needs a system of sophisticated management that is sensitive to heritage and nature, to grassroots community feeling, and to the demands of an increasingly mature and demanding visitor market. So a Cultural Heritage ARTS & CRAFT TRAINING CENTRES TABLE & MODEL PILOT PROJECTS IN THE NWFP ACTIVITY NUMBER PERSONS TRAINED Training Centres Carpet training centres 16 2,813 Textile handicrafts training & development centre 9 806 Embroidery & knitting centres 6 1,195 Ready-made garments centres 2 119 Arts & crafts galleries display 4 –— Model Pilot Projects Wood working centres 8 302 Leather goods service centre 1 92 Electronic development centre 1 75 Ceramic development centre 1 –— Light engineering/metal centre 2 4,088 Source: Shinwari, Ahmad Nawaz. 1993. Small Industry in NWFP: Problems & Prospects. Small Industrial Development Board, Government of NWFP. 1 4 . 1 SARHAD PROVINCIAL CONSERVATION STRATEGY 173

14<br />

C U L T U R A L H E R I T A G E & S U S T A I N A B L E T O U R I S M<br />

Sharif is controlled by the Federal Government. The<br />

distribution of museum management and control<br />

among the Federal and provincial departments has<br />

badly affected the performance and image of these<br />

facilities and has constrained their development.<br />

The northern valleys of the NWFP are famous and<br />

have a rich legacy of Gandhara, Buddhist, Hindu<br />

Shahi, and Islamic civilizations. However, the illegal<br />

trade and trafficking of antiques has increased during<br />

the past years and requires the immediate attention<br />

of the concerned departments and decision makers,<br />

to allocate sufficient financial resources and get<br />

assistance from donors for the maintenance, upgrading,<br />

and extension of services in existing museums.<br />

Funds are also required for the establishment of new<br />

museums to preserve and protect the historic treasures<br />

of the province.<br />

To make the museums self-sufficient in terms of<br />

finances, the present entrance fees should be<br />

raised, facilities like restaurants and book shops<br />

should be provided, trained guide services could be<br />

made available at each museum, and national and<br />

international publicity about existing museums and<br />

their facilities should be improved to attract more<br />

v i s i t o r s .<br />

1 4 . 1 . 4<br />

A rts & Crafts<br />

The arts and crafts of the NWFP show a diversity in<br />

their ingenuity, style, and variety, reflecting the lifestyle<br />

and behaviour patterns of people living in various<br />

parts of the province and their local cultures.<br />

Scant attention has been paid to the promotion of art<br />

in the province, and many cities and towns (other<br />

than Peshawar) do not have proper facilities for musical<br />

concerts, dramas, literary gatherings, or art exhibitions.<br />

Also, not enough attention has been given to<br />

understanding the role of art and culture in the promotion<br />

and development of civil society.<br />

The provincial department of tourism, sports, and<br />

culture is the lead department for the promotion of<br />

cultural arts, but its efforts are small and fragmented.<br />

The Abasin Arts Council Peshawar has played a considerable<br />

role in the promotion, development, and<br />

propagation of arts in the province, but its efforts are<br />

172 SARHAD PROVINCIAL CONSERVATION STRATEGY<br />

limited due to its meagre financial resources. The<br />

potential of the <strong>Sarhad</strong> Arts Council has also been<br />

underused, and the regional art councils supported<br />

by this group remain underfinanced.<br />

Local radio and television management is also<br />

trying to promote and keep local arts alive, but<br />

their efforts are constrained by limited resources.<br />

Many local musicians have already moved from the<br />

province to other parts of the country as there are<br />

very few opportunities for local performances. The<br />

arts of the province can only be promoted and<br />

developed if artists get more opportunities for performance<br />

and due recognition from the public and<br />

Government. Facilities should be provided at each<br />

division level in the province, and more financial<br />

resources need to be provided to the Art Councils<br />

and to the artists community. Local radio and television<br />

management should provide more opportunities<br />

for local artists. The private sector needs to be<br />

encouraged to take part in the organization of cultural<br />

and art shows.<br />

Handicrafts of the NWFP are in great demand<br />

both inside and outside the country. The Small<br />

Industrial Development Board (SIDB) of the province<br />

has made a very valuable contribution to crafts<br />

development and promotion; it has provided training<br />

in different crafts, collection and display galleries,<br />

marketing, loan facilities to artisans, and promotion<br />

centres for various crafts in different parts of<br />

the province. SIDB craft and art centres given in<br />

Table 14.1.<br />

Promotion and development of local crafts and<br />

economic incentives for local people are needed.<br />

Such efforts could include the establishment of artisan<br />

villages at the district level, where common facilities<br />

for work, display, marketing, and skills training could<br />

be provided to encourage more people to become<br />

involved in this profession and contribute to the economic<br />

development of the area. Artisan villages<br />

would not only provide facilities to the crafts-people,<br />

but could also become tourist attractions in their own<br />

right. Also, financial institutions and the private sector<br />

need to introduce financing schemes for local craft<br />

development, marketing, and extension services to<br />

provide more opportunities to the artisan community<br />

in the province.

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