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Logical Decisions - Classweb

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Probabilities<br />

There is a problem with the numbers in the Fuel Economy<br />

column. The numbers are the sum of the two category numbers,<br />

not the average.<br />

To get the proper numbers you must change the category<br />

multipliers. They are the numbers at the top of the column for<br />

each category. (Did you notice that LDW added this row when<br />

you created the first category?) LDW computes the measure<br />

levels by multiplying each category level by the category's<br />

multiplier and then summing the adjusted levels.<br />

Initially, LDW sets each new category multiplier to 1.0. To get the<br />

average of the two categories, we need to set each category's<br />

multiplier to ½ (0.5). To do this:<br />

1. Type in 0.5 in the cell for each category multiplier.<br />

You should now see the proper averages in the cells for the "Fuel<br />

Economy" measure.<br />

The category multipliers are preference judgements. For<br />

example, a buyer that does 80% city driving might want to use<br />

multipliers of 0.8 for "City" and 0.2 for "Highway". For this<br />

reason, each preference set has its own set of multipliers. You<br />

could use this feature to see the effects on the overall ranking of<br />

different multipliers for the two mileage categories.<br />

LDW lets you define levels as probability distributions. With this<br />

ability you can see how uncertainties in the levels might influence<br />

the desirability of the alternatives.<br />

To see how LDW uses probabilities, we will add a new measure<br />

called “Resale Value” to the truck analysis. The units for "Resale<br />

Value" will be the percent of the original price we would be able<br />

to get if we resold the truck after five years.<br />

Since we don't know what we will be able to get when we sell the<br />

car, we will use probability distributions as the levels for "Resale<br />

Value."<br />

Section 5 -- Advanced Tutorial 5-3

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