06.07.2013 Views

Logical Decisions - Classweb

Logical Decisions - Classweb

Logical Decisions - Classweb

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

When you do this, the tradeoff graph shown in Figure 4-9<br />

appears.<br />

Figure 4-9. Tradeoff graph for Power vs. Fuel Economy.<br />

In Figure 4-9, LDW asks you to compare two hypothetical<br />

alternatives, labeled A and B. Alternative A is a truck with 175 hp<br />

that gets 16 mpg. Alternative B has 109 hp and gets 23 mpg.<br />

Always assume that all measures that aren't mentioned have the<br />

nominal utility defined in the goals dialog box. Specifically, you<br />

should assume that the Price measure has its most preferred level<br />

of $15,000 and the Styling measure has its most preferred level of<br />

"Attractive" for both alternatives A and B.<br />

All you have to do is tell LDW whether you prefer A or B.<br />

4-18 Section 4 -- Introductory Tutorial

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!