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Logical Decisions - Classweb

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levels on the two measures are required to obtain a given overall<br />

utility than with neutral or destructive interaction. The convex<br />

shape of the curves shows that alternatives with balanced utilities<br />

on the two measures will now get lower overall utilities than<br />

alternatives with more skewed utilities.<br />

Figure 9-15. Overall utilities for a pair of measures with constructive<br />

interaction.<br />

An alternative with a 0.5 level on both measures now has an<br />

overall utility of about 0.7, while an alternative with 1.0 on one<br />

measure and 0.0 on the other has an overall utility greater than<br />

0.8.<br />

Note that interactions affect all of the active members in a MUF.<br />

In the examples above either of the members could pull the<br />

overall score up or down (depending on whether the interaction<br />

was constructive or destructive).<br />

If you only want one or two members to have this ability, you<br />

should simply give those members a high weight. Also, the<br />

interactions tend to work in one direction only. With constructive<br />

interaction, a single member can have a large effect in increasing<br />

the overall utility, but can only have a small effect in the other<br />

direction.<br />

9-58 Section 9 -- In Depth

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