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Logical Decisions - Classweb

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Figure 9-14 is an example of the overall utilities that result from<br />

the same two measures but with destructive interaction. Both<br />

measures were assigned a small k of 0.1, resulting in a big K for<br />

the two measure MUF of 80, indicating strong destructive<br />

interaction.<br />

You can see that the overall utility curves have moved toward the<br />

upper right-hand corner of the graph. This shows that higher<br />

levels on the two measures are required to obtain a given overall<br />

utility than with neutral interaction. The concave shape of the<br />

curves shows that alternatives with balanced utilities on the two<br />

measures will get generally higher overall utilities than<br />

alternatives with more skewed utilities.<br />

For example, an alternative with a 0.5 level on both measures has<br />

an overall utility of about 0.3, while an alternative with 1.0 on one<br />

measure and 0.0 on the other has an overall utility less than 0.2.<br />

Figure 9-14. Overall utilities for a pair of measures with destructive<br />

interaction.<br />

Figure 9-15 is an example of the overall utilities that result from<br />

the same two measures with constructive interaction. Both<br />

measures were assigned a small k of 0.9, resulting in a big K for<br />

the two measure MUF of -0.987, indicating strong constructive<br />

interaction. The overall utility curves have now moved toward<br />

the lower left-hand corner of the graph, showing that much lower<br />

Section 9 -- In Depth 9-57

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