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Logical Decisions - Classweb

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The level of big K can result in several types of interaction<br />

between evaluation measures:<br />

Value of big K Sum of small ki Type of interaction<br />

-1 < K < 0 > 1 constructive: high<br />

utility on one<br />

measure means high<br />

utility overall<br />

K = 0 = 1 neutral: use additive<br />

MUF formula<br />

K > 0 < 1 destructive: low<br />

utility on one<br />

measure means low<br />

utility overall<br />

Figure 9-13 is an example of the overall utilities that result from<br />

two measures having equal weights and neutral interactions. The<br />

two measures range from 0 to 1, and have straight line SUFs. You<br />

can see that the overall utility here is simply the average of the<br />

two individual SUF utilities.<br />

Figure 9-13. Overall utilities for a pair of measures with neutral<br />

interaction.<br />

9-56 Section 9 -- In Depth

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