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Logical Decisions - Classweb

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Figure 9-9. Example graph for tradeoff assessment<br />

Q: Look at the graph in Figure 9-9. The two labeled<br />

points represent trucks that you might like to buy.<br />

Assume that all of the other measures are at their<br />

most preferred levels. Alternative A has cost at its<br />

best level of $7000 but only has 80 horsepower,<br />

while alternative B has a cost of $15,000 but has the<br />

best horsepower at 160. If you had to choose<br />

between A and B, which one would you pick?<br />

A: Well, I don't really like either of these<br />

alternatives too much, but I'm on a pretty tight<br />

budget, so if I had to choose I guess I'd choose A<br />

because it's so much cheaper.<br />

Q: That makes sense. If I want you to choose B, I'll<br />

have to make B look better. How about if I keep<br />

B's horsepower at 160 but make it so that it only<br />

costs $7100? I'll label this new alternative B' (see<br />

Figure 9-10).<br />

9-46 Section 9 -- In Depth

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