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Logical Decisions - Classweb

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It should be easier for a decision maker to say when she prefers<br />

two alternatives equally (if their differences are easy enough to<br />

understand) than to consistently specify weights.<br />

Another advantage of the tradeoff approach is that the weight<br />

computation method automatically takes the ranges and SUF<br />

curves of the measures into account when LDW computes the<br />

weights. You don't have to consult the decision maker again if<br />

you change the ranges or SUFs for the measures. This idea of<br />

computing the relative importance of the measures using equally<br />

preferred alternatives is discussed further below.<br />

The key element of the tradeoff method is, not surprisingly, a<br />

tradeoff. A tradeoff is a pair of equally preferred simplified<br />

alternatives that differ in their levels on exactly two of the active<br />

members.<br />

9-42 Section 9 -- In Depth

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