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Logical Decisions - Classweb

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nth root of the product of the ratios, where n is the number of<br />

alternatives.<br />

Instead of waiting till you have entered all the needed ratios,<br />

LDW computes the active member's weights each time you enter<br />

a new ratio. LDW uses all the ratios you have entered so far as<br />

the basis for its estimates. LDW uses a simple iterative procedure<br />

to estimate the ratios you haven't entered yet based on those you<br />

have. Thus, there is always a complete set of weights available. If<br />

you don't want to enter all the ratios required by the AHP<br />

process, you can stop any time the computed weights seem<br />

reasonable to you.<br />

Note that, if you want to use the "complete" AHP method, you<br />

should use the "Analytic Hierarchy Process" method when<br />

converting the measures to common units.<br />

Both pairwise weight assessment methods focus on the members'<br />

names rather than their ranges. Of course, it is possible to take<br />

the ranges into consideration when assigning weight ratios. For<br />

example, you could think of each ratio as a "mini-swing weight,"<br />

and think of the relative importance of changing each member<br />

from its most preferred to least preferred level. The "complete"<br />

AHP method compounds this problem by not even using explicit<br />

measure levels. Here you will need to think about the best and<br />

worst performances for the members for the alternatives in your<br />

analysis.<br />

You should be considering the ranges for the members when<br />

assigning weight ratios using the methods described above. If the<br />

ranges or definitions of the members change, their weight ratios<br />

should change. LDW does not automatically adjust any weight<br />

ratios if you change a member. Thus, when you make changes<br />

you should review any weight ratios you have assessed to see if<br />

you should make any changes.<br />

Assessing Weights by Comparing Pairs of Alternatives<br />

The tradeoff method in LDW takes an indirect approach to<br />

establishing the weights of the measures. This approach uses the<br />

idea that equally preferred alternatives should have equal utilities.<br />

LDW exploits this idea by having the decision maker identify<br />

pairs of equally preferred alternatives that differ on two of the<br />

active members. LDW uses these differences to identify the<br />

implied relative importance of the two measures.<br />

Section 9 -- In Depth 9-41

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