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Logical Decisions - Classweb

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Different preference assessment methods have different traditions<br />

for deciding which goals should have a MUF. The Smart and<br />

Smarter methods often use a single overall MUF. The AHP<br />

approach generally has a MUF for each goal. The tradeoff and<br />

pairwise weight ratio methods can use either approach.<br />

Interactions apply to all the members of a MUF. If you want to<br />

have only a few particular members interact, you must include<br />

them in their own MUF. You should include members that<br />

interact under their own goal and make sure that that goal has its<br />

own MUF.<br />

In the discussions below we will call the members of a goal's MUF<br />

the "active members" for the goal.<br />

Representatives for Goals With a MUF. LDW will include goals<br />

that have their own MUF in the MUF for a higher level goal.<br />

Often it is difficult to answer preference assessment questions<br />

involving a goal because it is hard to interpret the meaning of<br />

different levels of utility for a goal. It may also be hard to<br />

remember the measures and sub-goals that are its active members<br />

and their importances.<br />

Therefore LDW allows you to select a representative for the goal<br />

in several weight assessment methods. The representative can be<br />

any measure below the goal in the goals hierarchy. It can also be<br />

any sub-goal with its own MUF below the goal in the goals<br />

hierarchy.<br />

The representative replaces the goal in the preference assessment<br />

questions for the MUF the goal is a member of. LDW computes<br />

the goal's weight based on the representative's weight in the MUF<br />

for the goal and the representative's weight in the MUF the goal is<br />

a member of.<br />

Here is a simple example. In the tutorial example, a<br />

"Performance" goal includes "Power" and "Fuel Economy"<br />

measures. The "Performance" goal and a "Price" measure make<br />

up the "Overall" goal (we'll assume that the "Styling" measure has<br />

been deleted).<br />

Suppose "Power" and "Fuel Economy" are assessed equal weights<br />

of 0.5 in the "Performance" goal's MUF. Now suppose that<br />

"Power" is selected as the representative for the "Performance"<br />

goal in the "Overall" goal's preference assessment. Suppose the<br />

"Power" and "Price" measures are also assessed equal weights of<br />

9-34 Section 9 -- In Depth

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