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Logical Decisions - Classweb

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Figure 9-7. Effects of goals with and without their own MUFs.<br />

In Figure 9-7, the "Overall" and "Performance" goals have their<br />

own MUFs while the "Features" goal does not. In this situation,<br />

the MUF for the "Performance" goal will combine the utilities of<br />

the "Power" and "Fuel Economy" measures. The MUF for the<br />

"Overall" goal will combine the utilities for the "Price" measure,<br />

the "Quality" measure ,and the "Performance" goal.<br />

The "Features" goal will not have its own MUF. If you request a<br />

ranking on the "Features" goal, LDW will compute a temporary<br />

MUF that combines the utilities for the "Quality" measure and the<br />

"Performance" goal.<br />

You can view which goals have MUFs in the LDW Goals<br />

Hierarchy view by selecting the Hierarchy::Show Assessment<br />

Status option.<br />

There are two general strategies for deciding which goals should<br />

have a MUF. The first strategy is to only have a MUF for the<br />

"Overall" goal and not for any of the sub-goals. Then, LDW will<br />

combine all of the measures in your analysis in a single overall<br />

MUF. The preference assessments will only involve measures<br />

and LDW will compute the utilities for sub-goals using temporary<br />

MUFs. This strategy is the default.<br />

The other strategy is to have a MUF for all of the goals in your<br />

analysis. This lets you do your preference assessments for only<br />

the members directly underneath each goal.<br />

Section 9 -- In Depth 9-33

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