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Logical Decisions - Classweb

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You begin the process by selecting a subset of your alternatives to<br />

use in the AHP matrix. These alternatives must have levels<br />

within the range for the measure defined in its measure dialog<br />

box.<br />

After you select your alternatives, you continue with the AHP<br />

assessment process as described above. When you are done, each<br />

alternative will have an associated utility as computed from the<br />

AHP matrix.<br />

Since the alternatives also have levels, we can compare the levels<br />

and utilities and use them to define a SUF. This is done in one of<br />

two ways depending on the alternatives you selected.<br />

If you selected alternatives that cover only part of the measure's<br />

range, LDW uses the unadjusted AHP utilities to define the utility<br />

for each alternative's level. LDW assigns the measure's least<br />

preferred level a utility of zero and its most preferred level a<br />

utility of one. These endpoints are connected to the utilities<br />

computed using AHP matrix with straight lines.<br />

If you selected alternatives that cover the measure's entire range,<br />

a slightly different process is used. The AHP utilities are first<br />

adjusted to range from zero to one (as in the Adjusted AHP<br />

Measure Levels method) and are then associated with the<br />

measure levels. The utilities are then connected with straight<br />

lines to form a complete SUF.<br />

Establishing the Importance of Each Measure<br />

After you have made the measures comparable by converting<br />

them to common units, the next step is to define how to combine<br />

the utilities for individual measures into utilities for the goals.<br />

LDW also quantifies an alternative's performance on a goal in<br />

units of utility.<br />

A goal's utility is computed using a function that combines the<br />

utilities of a goal's active members into a utility for the goal. The<br />

formula used to combine the utilities is a Multiple-measure<br />

Utility Function or MUF (pronounced "muff"). Higher level goals<br />

can have a MUF that combines utilities for not only measures but<br />

also utilities for lower level goals computed using their own<br />

MUFs.<br />

Section 9 -- In Depth 9-31

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